Category: TAM
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As per data from TAM AdEx, radio grew in the run-up to the elections Radio rules in Pre-Election Frenzy
As per data from TAM AdEx, radio grew in the run-up to the elections. The analysis below will be conducted on a weekly basis by TAM AdEx and brought to you by MxMIndia
March_Cumulative Weekly Tracker for General Election 2019_1
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The study is on All Live matches only during IPL Season 13 and 12 TAM Sports: Tally of Advertisers & Brands grew by 7% and 3% in IPL13 Live matches. Avg ad vol stays same
By A Correspondent
Before we give you the headlines, the Advertising Volumes we refer to are for advertising across 24 Star Network channels for both IPL 13 and IPL 12. The study is on All Live matches only during IPL Season 13 and 12. It excludes pre-, mid- and post-match shows. The analysis is based on Pure Advertising [i.e. Excluding Franchisees, Promos, Filler, Film Trailer and Official Broadcaster (Star Network)]
So here are the headlines:
> Average Ad Volumes during all matches of IPL 13 remained almost same compared to IPL 12.
> Tally of Advertisers & Brands grew by 7% and 3% respectively in IPL 13 compared to IPL 12
> Oppo India made it to the top during IPL 13 compared to 4th place in IPL 12
> During IPL 13 (53 days), Ad Volumes of Sports genre spiked by more than 3 Times compared to 53 days prior to IPL 13
Here’s what you can get by clicking on the PDFed presentation here:
> Overview of IPL 13
> Toppers – Categories, Advertisers and Brand
> New Advertisers and Brands in IPL 13 vs. IPL 12.
> Advertisers under Top 5 Genres – IPL 13
> Ad Length Usage (10, 20, 30 Seconds) – IPL 13
> Advertising Trend in Channel Genres
And more…
IPL 13 Commercial Advertising Report
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HUL topped among the GEC advertisers followed by RB as runner-up in 2020 as per TAM AdEx GEC AdEx in 2020: Commercial ads: 55% share, Promos 45%
By Our Staff
TAM AdEx has released the second of its reports on 2020 for television advertising. This time it focuses on advertising on general entertainment channels.
Here are some highlights
GEC genre covered more than 1/4th of Ad Volumes’ share during Y 2016-20.
True Shield Hand Sanitizer was the top brand during Apr’20 to Jun’20 & Aug’20 in GEC Genre.
Toilet Soaps leads among the Top 10 categories of GEC Genre with 9% ad volume share in Y 2020.
Ecom-Media/Entertainment/Social Media saw highest increase in ad secondages during Y 2020 compared to Y 2019 in GEC Genre.
In GEC genre, HUL topped among the GEC advertisers followed by Reckitt Benckiser on 2nd position during Y 2020.
6 out of Top 10 brands on GECs were from HUL and 3 were from Reckitt Benckiser.
1.3K+ advertisers & 2.7K+ brands exclusively advertised during Y 2020 on GECs compared to Y 2019.
Primetime is the most preferred time-band on GEC genre followed by Afternoon and Morning time-bands.
20-40 second ad commercials were most preferred for advertising on GECs during both Y 2019-20.
Commercial advertising added 55% share of Ad Volumes on GECs whereas Promos had 45% share in Y 2020.
Highlights of the report are Advertising Trend during Lockdown versus Unlockdown, Covid Prevention categories, Celebrity Endorsement, Social Ads by Govt. etc.
According to the report, advertising volumes in 2020 saw a marginal rise versus what it was the previous year (2019). Average ad volumes in the all-important fourth quarter of the year rose 39% over the average ad volumes in the first three quarters of the year. There was 90% growth in Average Ad Volumes/Day witnessed during Post Lockdown period.
FMCG players ruled the list of Top 10 advertisers with HUL leading the list. Four of the Top 10 brands advertised were from Hindustan Unilever and three were from RB. Personal Care/Personal Hygiene sector had 20% share of Ad Volumes followed by F&B with 18% share.
Please click on this link for the report:
TAM AdEx – Mirroring Y 2020 for GEC Genre
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To commemorate the new stadium at Motera TAM Sports turns Pink
By Our Staff
TAM Sports will turn pink starting today (Feb 24) afternoon, commemorating the Pink Ball Test Match between India and England in Ahmedabad.
Said a spokesperson for TAM Media Research: “TAM Sports will be turning pink once again, for the third India-England Pink Test match. This is in reverence to the spirit of cricket as a sport, Indian sponsors and cricket fans. If you recall, TAM Sports had turned Pink for the very first Pink Ball Test in India, Year 2019. To further demonstrate TAM Sports’ commitment to keep serving Sports fraternity, we announce Complimentary Brand Evaluation Report (Brand Exposure on TV) for the 1st Test Match (On-ground/In-Stadia sponsor brands) in the World’s Largest Cricket Arena. TAM Sports has been in India for more than a decade, serving a number of Brands present on Sports arena and gracing several of the Sporting occasions. This is our way of showing gratitude to the Brands supporting the game, our Players, the sporting bodies as well as infrastructure creators of the brand new stadium at Motera, which are a part of our awe-inspiring ambassadors for the Country”.
