MxMIndia

Category: RESEARCH

  • NCT Data Wk 40 ’11

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd

    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now & Zee News

    Period: Wk 40 – Sep 25 to Oct 1, 2011

    Note : Analysis is based on the telecast duration

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM data Top 10 programmes on HGEC – Wk 41’11

    Source: TAM Peoplemeter System

    TG: CS 4+ yrs

    Market: Hindi Speaking Market

    Period: Wk 41: Oct 2 to Oct 8, 2011

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • GRP & Channel shares of HGECs- Wk 41 2011

     

    Source: TAM Peoplemeter System

    TG: CS 4+ yrs

    Market: HSM

    Period: Wk 40: Sep 25 to Oct 1, 2011

    Period: Wk 41: Oct 2 to Oct 8, 2011

     

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • Hansa Research innovates method to arrive at Real Household Income (eMHI)

    Hansa bags MRSI award for innovative method for household income

    By A Correspondent

     

    Hansa Research has been awarded the first prize at a Market Research Society of India seminar. The paper showcased an innovative method to know real household income

     

    Collecting income data in India is fraught with roadblocks. While surveys are considered accurate at capturing product usage and ownership, the same cannot be said of income because of the sensitivities involved. Income tends to be over-estimated in lower classes and under-estimated in upper ones. Measuring real income requires specialized elaborate income studies, which is beyond normal research studies.

    Hansa conducted a special income study to accurately measure income. The study also measured product ownership/consumption. Based on this information, Hansa developed a model to predict real income based on product consumption, separately by population class. This model was validated with the help of ‘National Account Statistics’, traditional MHI and New SEC. To arrive at real income in any customized study, all one needs to do is to capture details of 18 products and use the model.

    Mr Suresh Nimbalkar, Senior Vice President, Hansa Research said: “Income is intuitive, easy to understand and use. It is one of the most differentiating variables. As a result, there was a constant need expressed by the industry to provide real income. The Hansa IRS team took up the challenge of providing the real income to its users.”

  • TAM data Top 10 programmes on HGEC – Wk 42’11

    Source: TAM Peoplemeter System

    TG: CS 4+ yrs

    Market: Hindi Speaking Market

    Period: Wk 42: Oct 9 to Oct 15, 2011

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • GRP & Channel shares of HGECs- Wk 42 2011

    Source: TAM Peoplemeter System

    TG: CS 4+ yrs

    Market: HSM

    Period: Wk 41: Oct 2 to Oct 8, 2011

    Period: Wk 42: Oct 9 to Oct 15, 2011

     

     
    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • NCT Data Wk 41 ’11

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd

    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now & Zee News

    Period: Wk 41 – Oct 2 to Oct 8, 2011

    Note : Analysis is based on the telecast duration

     


    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • NCT Data Wk 42 ’11

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd

    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now & Zee News

    Period: Wk 42 – Oct 9 to Oct 15, 2011

    Note : Analysis is based on the telecast duration

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • NCT Data Wk 43 ’11

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd

    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now & Zee News

    Period: Wk 43 – Oct 16 to Oct 22, 2011

    Note : Analysis is based on the telecast duration

    About TAM Media Research

     

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

     

     

     

  • TAM data Top 10 programmes on HGEC – Wk 44’11

    Source: TAM Peoplemeter System

    TG: CS 4+ yrs

    Market: Hindi Speaking Market

    Period: Wk 44: Oct 23 to Oct 29, 2011

     

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • GRP & Channel shares of HGECs- Wk 44 2011

     

    Source: TAM Peoplemeter System

    TG: CS 4+ yrs

    Market: HSM

    Period: Wk 43: Oct 16 to Oct 22, 2011

    Period: Wk 44: Oct 23 to Oct 29, 2011

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • NCT Data Wk 44 ’11

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd

    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now & Zee News

    Period: Wk 44 – Oct 23 to Oct 29, 2011

    Note : Analysis is based on the telecast duration

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.