Prius Brand and Business Partners, the icommunications agency, recently collaborated with Delhi Times Fashion Week (DTFW) to scale up the aura of fashion show.
Said Baldev Raj, Founder and Chief, Prius Brand and Partners: “Prius Brand and Partners created a significant buzz in the fashion world by receiving a massive response from all stakeholders including designers, influencers, and sponsors. We are happy to be known as a one-stop solution for anything and everything in the fashion landscape. As we have developed several Intellectual Properties (IPs) for different sectors including fashion and lifestyle, our flagship company PRIUS COMMUNICATIONS has been successfully leveraging its expertise to scale up events like DTFW with associate Prius Brand and Business Partners,”
BrandMusiq, the audio and sonic branding agency, has collaborated with Federal Bank, to create the ‘Rishta Anthem’, an initiative to showcase the musical talents of Federal Bank employees.
Said MVS Murthy, CMO, Federal Bank: “BrandMusiq helped us put a song and dance to our everyday work, literally. Our ‘mogo’ which has now morphed into an anthem can be strung or tapped to a beat. It is a musical personification of a banking day as much as an amplification of an economy that’s throbbing to grow,”
Added Rajeev Raja, Founder & Soundsmith, BrandMusiq: “It was a pleasure to create an Employees’ Anthem based on our original sonic identity created for Federal Bank on World Music Day. It just shows how a sonic identity can be used to engage with different stakeholders in so many different ways, enhancing the emotional equity of the brand every time.”
Pocket FM, an audio platform, and software company ElevenLabs have joined forces with the launch of AI Audio Series, a Voice AI capability now accessible worldwide.
Said Prateek Dixit, CTO and Co-founder of Pocket FM: “This is a game-changing, industry-first innovation, disrupting the norm by enabling writers to seamlessly transform their stories into captivating audio series with a single click of a button. By enabling this, we’ve not only empowered the writing community but also made audio series creation faster and simpler, making storytelling accessible for everyone.”
Added Mati Staniszewski, CEO, and Co-founder of ElevenLabs: “We are excited to collaborate with Pocket FM in shaping the future of audio entertainment. Combining our Voice AI expertise with Pocket FM’s innovative approach to audio series promises to take content production to new heights of efficiency and creativity. It’s an exciting journey ahead, one that we believe will set new standards in the entertainment industry.”
Go Digit General Insurance Limited (Digit Insurance), has aunched its latest brand campaign titled ‘That’s it!’ with its brand ambassador Virat Kohli. The campaign, which focuses on transforming ‘Doubt to Delight’ when it comes to filing of insurance claims, was launched ahead of Super 8 matches at the ICC T20 World Cup.
Notes a communique: “The ad campaign will play throughout the Super 8 stage of T20 World Cup and will also be showcased in multiple cinema theatres pan-India, apart from various OTTs and social media.”
Crocs footwear has unveiled its new campaign, ‘Splash Your Style. It is conceptualised and produced by Kulfi Collective.
Commenting on the new campaign, Yann Le Bozec – Crocs EMEA/ LATAM/India and Hey Dude International Marketing Vice President said: “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honor this lively season and perfectly aligns with our brand’s vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we’re engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”
Added Mitali Sharma, VP Production at Kulfi Collective: “With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we’ve created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we’re redefining how brands can connect with their audience through authentic, vibrant storytelling.”
Space Matrix, a design and build firm, has recently launched the #ThinkDesign campaign. The initiative aims to inspire companies worldwide to prioritise inclusive, sustainable, and people-centric workplaces, encapsulated in the A to Z of design concepts.
Speaking about this, Akshay Lakhanpal, CEO- India, Space Matrix said: “At Space Matrix, we believe that innovative design is the cornerstone of a thriving workplace. The #ThinkDesign campaign reaffirms our commitment to revolutionising workspace environments and empowering businesses to create spaces that inspire creativity, collaboration, and productivity.”
L’Oréal Paris has showcases its revolutionary CGI Out-of-Home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. The creative is a part of the larger launch campaign of the Panorama Mascara in India. It is conceptualised and executed by Tonic Worldwide and Posterscope India.
Said Dario Zizzi, General Manager of L’Oréal Paris India: “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India. Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”
Rajit Gupta has been hired as a VP and Creative Head for Cheil X, Mumbai, which is an independent full-service agency under the Cheil SWA group. Gupta will report to Vikash Chemjong, CCO, Cheil India. His appointment comes at the heels of the agency beefing up its Mumbai operations to increase their focus on exploring new expansion opportunities in the region.
Said Vikash Chemjong, CCO Cheil India: “There is a lot that Rajit brings to the table. His understanding of brands. His sense of design. His typography. His experience at some of the best agencies in the country. His tally of metals. Not to mention his eloquence and effortless good looks! But these aren’t the only reason we at the agency were impressed about him. He has this vibe. An edge. A mojo so to say. Or simply put, an X factor! Which probably is what makes him such an excellent fit for Cheil X! We are lucky to have him. And I’m sure our clients will feel the same very soon.”
Sony Pictures Networks India (SPNI) has announced the appointment of Gaurav Banerjee as the new Managing Director and Chief Executive Officer (CEO), effective on or before August 26, 2024, pending regulatory approvals. Banerjee will succeed NP Singh.
Said Banerjee: “I am deeply honoured to take on the role of MD & CEO at SPNI. Under N.P. Singh’s remarkable leadership, SPNI has achieved tremendous success and innovation in the entertainment industry. I am excited to lead talented teams as we explore new frontiers in original programming, enhance our viewers’ experiences, drive our distribution footprint across India, and significantly boost our revenues. Together, we will set new benchmarks in entertainment and deliver exceptional value to our audiences and stakeholders.”
NP Singh
Added Singh, who with this appointment will move into the role of Non-Executive Chairman to support this transition through the end of the fiscal year: “I am immensely proud of the success and innovation SPNI has achieved. I am confident that Gaurav will elevate SPNI’s impressive portfolio to new heights. His visionary approach will undoubtedly continue our legacy of excellence and creativity. I look forward to supporting him and our talented team as we further our impact in content creation, audience engagement, and digital media initiatives. And most importantly, I would like to thank the entire SPNI team for being the fulcrum of our growth and success.”
Said Ravi Ahuja, Chairman of Global Television Studios and President and COO of Sony Pictures Entertainment: ” NP Singh’s leadership has been instrumental in shaping SPNI into the powerhouse it is today. I am confident that Gaurav Banerjee, with his proven track record and visionary approach, will continue to drive SPNI’s success. Gaurav’s expertise in content creation and strategic leadership will undoubtedly lead SPNI into an exciting new chapter of growth and achievement. We are thrilled to have him at the helm and look forward to the continued success of SPNI under his leadership.”
L to R Alok Jain, President – General Entertainment, Viacom18, Anil Kapoor and Deepak Dhar, Founder Group CEO, Banijay Asia EndemolShine India
JioCinema Premium has announced the reality show Bigg Boss OTT Season 3 starting tomorrow, June 21.
The new season stars actor Anil Kapoor and a score of interactive features, with the 24-hour live channel. So Bigg Boss OTT 3 is co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; with many more identifying opportunities to integrate.
Speaking about the new season, Alok Jain, President – General Entertainment, Viacom18, said: “Over the years, Bigg Boss OTT has witnessed exponential growth, solidifying its position as one of India’s most popular reality entertainment shows. With Anil Kapoor as the host of Bigg Boss OTT 3, we aim to deliver unmatched value to our stakeholders – viewers, advertisers, and content creators. This season’s increased interactivity will amplify engagement and excitement, broadening our reach, taking the show to extraordinary new levels and offering viewers an unprecedented front-row experience of over-the-top entertainment.”
Speaking on bolstering JioCinema Premium’s offering, Ferzad Palia – Business Head, JioCinema, added: “With Bigg Boss OTT 3 we expand our JioCinema Premium offering into the highly consumed Reality genre. In addition to Hollywood, Original Series, Movies, Kids, Anime & TV, our rapidly growing base of members will now witness one of the biggest digital entertainment shows, with a brand-new experience. We’re certain that this season will be a whole new level of entertainment.”
Added Deepak Dhar, Founder & Group CEO, Banijay Asia and EndemolShine India, the makers of the show: “Bigg Boss has been a flagship show for us, constantly innovating and setting new benchmarks in entertainment year after year. With this season of Bigg Boss OTT, we are taking it a notch higher for our audiences. We are excited to have Anil Kapoor as the host this season and cannot wait to see how his charisma, energy, and connection with audiences brings a fresh dynamism to the show. Viewers can expect an electrifying season this year with an exciting theme, new twists & high-voltage drama.”
So how will so many sponsors get a bang for their megabucks on a premium streaming offering? Obviously not those intrusive 5-/10-/20-seconders, but integrations within the show. Hmmm.
Mohit Kharbanda, a brand storytelling leader with over 20 years of experience across diverse industries, has announced the launch of his new venture, Anecdot, set up with a vision of humanising brand storytelling. With headquarters in New Delhi and a global presence spanning New York and Paris, The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients.
Said Kharbanda: “Consumers today crave authenticity. Anecdot helps cultivate a culture adjacent to your brand by crafting stories that resonate on a deeper level, building genuine connections and driving measurable results for our clients. We’re not here to create fleeting trends. Anecdot is all about crafting timeless brand narratives that capture hearts and minds on a global scale. Our team’s diverse experience allows us to tell stories that transcend cultural barriers and leave a lasting impact.”
Burson, the recently reconfigured communications network of WPP, has announced its leadership for APAC. Deepshikha Dharmaraj to head Burson in India. Dharmaraj has been with Burson (and its various avatars) since over three decades.
Said HS Chung, North APAC CEO, Burson : “In today’s fast-evolving environment, clients need the best talent and capabilities to solve their most complex challenges. With our extensive footprint and reach across APAC, clients will gain access to a diverse team of specialists with decades of experience building and protecting reputation for multinational businesses in Asia and Asian enterprises overseas.”
Added Adrian Warr, who will become South APAC CEO, Burson, as of September 16: “Innovation and creativity are at the heart of our commitment to delivering unparalleled value for our clients in APAC. Our world-class talent will lead through exceptional creative thinking and bring innovation in action to build reputation capital as a competitive advantage for our clients, today and into the future.”
Other than Dharmaraj, the other leaders are:
Tom Horn, Market Leader, Burson Australia & New Zealand
Claire Li, CEO, Burson Greater China
Marianne Admardatine, CEO, Burson Indonesia
Tsuyoshi Takemura, CEO, Burson Japan
Justin Then, CEO, Burson Malaysia
Rikki Jones, CEO, Burson Group Singapore and President, GCI Health Asia- Pacific
