MxMIndia

Category: Top Stories

  • For Dabur Red

    Pulp Strategy unveils AI-powered brand film

    Pulp Strategy, a digital agency, has unveils an AI-powered advertising brand film for Dabur Red.

    Said Ambika Sharma, Founder and MD of Pulp Strategy, said: “AI is at the peak of its hype cycle; the capability of the tools is limited but growing. There are many interesting and real value use cases beyond creative and content with generative AI. It is our collective responsibility to prevent ‘nice-looking garbage’ through quality control processes to ensure impactful and effective campaign outcomes.”

  • Highlights perseverance is the road to success

    Equitas SFB releases Circle of Life campaign

    Equitas Small Finance Bank has unveiled the inspiring journey of Virumandi under the ‘Circle of Life’ campaign.

    Said Vignesh Murali, Senior Vice President & Head – Marketing, Equitas SFB: “Virumandi’s journey epitomises the essence of resilience and determination,” “His unwavering commitment to hard work and his partnership with Equitas underscores our mission to empower individuals to achieve their dreams, no matter the obstacles they face. We are honoured to stand by Virumandi on his journey from the garage to greatness. Moreover, it’s the persistence of people like Virumandi who are our driving force to actualize financial inclusion and exemplify our commitment to go ‘Beyond Banking’.”

  • Team ISRO and Taapsee Pannu join initiative

    Bajaj Allianz organises 4th edition of Plankathon

    Bajaj Allianz Life organised the fourth edition of #Plankathon in Bengaluru’s Sri Kanteerava Outdoor Stadium to celebrate the Indian Space Research Organisation’s (ISRO) achievements with Chandrayaan and the Solar Mission, Aditya L1.

    Addressing those present at Bajaj Allianz Life Insurance’s Plankathon 2024, N Sudheer Kumar, Director, Capacity Building and Public Outreach, Indian Space Research Organisation HQ, said: “This is indeed an extraordinary event that showcases the collective Indian spirit. With the initiative like #PlankForAces, Bajaj Allianz Life has brought together several thousands by igniting their passion for their country, as well as their motivation to stay fit and healthy. We appreciate and thank everyone who have participated for their efforts. Your wishes will further fuel our endeavor to make India proud, as we set our focus on the new frontiers within space research.”

    Commenting on the success of #PlankForAces and setting a new world record for the Company, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, added: “Bajaj Allianz Life Plankathon has evolved to be more than India’s flagship fitness initiative, that captures the sentiment of India. We are thankful to tens of thousands of participants who planked offline and online to express their admiration towards ISRO’s outstanding accomplishments that makes us all immensely proud. Anything less than the world-record breaking feat would have been inadequate to the applause ISRO deserves.”

  • Conceptualised by Sideways

    Pidilite unveils campaign for Motomax auto-care brand

    Pidilite Industries Limited has unveiled  a new digital campaign for Motomax Insta Shine, an easy-to-use DIY vehicle polish. The campaign, conceptualised by Sideways, is set to captivate audiences across various popular digital platforms.

    Said Manish Dubey, Chief Marketing Officer, Pidilite Industries Ltd: “Motomax Insta Shine is not just about giving your vehicle a quick shine; it’s about adding a touch of shine to your everyday life. This communication reflects the essence of our brand – providing effective solutions for vehicle care and maintenance. We believe it will resonate with our audience and reinforce Motomax Insta Shine as a go-to choice for auto-care.”

    Commenting on the TVC, Abhijit Avasthi, Founder, Sideways added: “We’ve always enjoyed crafting fun narratives for our Pidilite films. With Insta Shine, we wanted to demonstrate the instant shine functionality, but still do so in our signature, humorous way.”

  • Crafted by Bombay Design Centre

    Bharat Bill Payment System redesigns website

    The Bharat Bill Payment System (BBPS) has unveiled its redesigned website crafted by Bombay Design Centre. Adhering to the regulatory compliance standards set by the RBI and run by NPCI, BBPS’s refreshed website interface guarantees a distinctive experience for stakeholders, encompassing customers, billers, operating units, and developers, notes a communique.

    Said Noopur Chaturvedi, Chief Executive Officer NPCI Bharat BillPay Ltd (NBBL): “The redesigned website encompasses an extensive bill payment category, accessible through a unified interface. Embracing technology and staying abreast of the modern age is crucial. Acknowledging the significance of our platform, we sought someone who understands the intricate nuances of digital products, design, and communication, ensuring a seamless experience for our partners and customers. Bombay Design Centre perfectly aligns with these requirements. In the future, with additional features like language options, sandbox, dashboard, ticketing and resolution and knowledge hub, we are committed to making this website the go to interface for all information and interactions with Bharat BillPay.”

  • To enhance brand persona and philosophy

    Gozoop Group secures mandate for BN Group

    Gozoop Group, has secured the integrated marketing mandate for edible oil manufacturing company – BN Group. The mandate will be serviced by the group’s Mumbai office.

    The responsibilities of the mandate include brand communication strategy, which effectively conveys the brand persona and philosophy.

    Commenting on the partnership Anubhav Agarwal, Managing Director & CEO, BN Group said: “BN Group is delighted to partner with GoZoop as our integrated marketing partner on this transformative journey. Their proven track record of crafting cohesive, data-driven campaigns across all channels perfectly aligns with our vision for maximizing brand engagement and achieving our marketing goals. We are confident that this partnership will be instrumental in amplifying our message and forging innovative and impactful connections with our customers.”

    Added Mohit Ahuja, President, GoZoop Group: “It truly is thrilling to be associated with one of the leading FMCG edible oil manufacturers –  BN Group. It is not often that a new brand is launched in this category and, we at GoZoop are really enthusiastic to kickstart the campaign.”

  • The brand offers new trims at attractive price points

    Cheil India rolls out campaign for MG Motors

    Cheil India has rolled out a new campaign for MG Motor India. Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films that capture the essence of and celebrate customer delight.

    Said Udit Malhotra, Head of Marketing, MG Motor India: “Since its launch in 2019, MG Motor India has been known for its unique approach to humanizing technology and providing best-in-class features. Looking ahead to 2024, we aim to enhance and evolve our brand story further. By offering the right features at the right price, we are trying to capitalise on all points of leverage to draw attention to the uniqueness of our brand and increase brand love.”

    Added Amit Nandwani, National Creative Director, Cheil India: “We wanted to explore a clutter-breaking visual route while finding a way to keep the context relatable and films enjoyable. Leaning into the idea of unbelievable delight, each film drives home the point in a light-hearted, fun way with a memorable visual twist at the end. And through the endearing banter of the Indian-British duo, we have tried to marry the British heritage and Indian connect of the brand.”

  • Highlights ease of investing in MF through a SIP

    Publicis Worldwide conceptualises ad film for HDFC MF

    Publicis Worldwide India has conceptualised an ad film titled ‘Seekh,’ for HDFC Mutual Fund. This film is an extension of the ‘Zindagi Ke Liye SIP’ campaign launched last year.

    Speaking about the film, Oindrila Roy, Managing Director, Publicis Worldwide India, said: “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.”

    Added Srijan Shukla and Pratheeb Ravi, Executive Creative Directors at Publicis Worldwide India: “We, as a society, believe that starting something early is very important and a prerequisite for success.  It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest.”

  • Includes provisions for static media, digital media

    Laqshya Media bags 10-yr ad rights for Kochi airport

    Laqshya Media Group has announced the acquisition of advertising rights for Kochi’s Cochin International Airport. The 10-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations.

    Said Atul Shrivastava, CEO of Laqshya Media Group: “At Laqshya Media Group, we understand the power of airport advertising in today’s marketing landscape. Securing advertising rights at Cochin International Airport strengthens our presence in South India, offering brands innovative opportunities to boost visibility and engagement. We’re excited about the potential at Cochin International Airport and committed to delivering creative excellence to leave lasting impressions and drive success for our clients. Furthermore, we are not limited to media assets but also pioneering DOOH and experiential zones at Cochin Airport. These zones will revolutionise advertising by offering immersive experiences that create stronger connections with consumers, enhancing brand loyalty and recognition.”

  • To 'elevate' brand, engagement and consumer connect

    Akasa Air teams up with Content Lab

    Digital marketing agency and production house The Content Lab has signed a partnership with  Akasa Air. This collaboration aims to “enrich” Akasa Air’s brand presence and “amplify” its marketing endeavours on the digital front.

    Said Belson Coutinho, Co-Founder, Chief Marketing Officer and Chief Experience Officer of Akasa Air: “I am super-excited to partner with The Content Lab as we strengthen our brand and enhance the digital footprint. As we leverage digital technology, our collaboration will help us deliver innovative, quality and engaging content thus positioning Akasa among  the most loved brands globally.”

    Added Vaibhav Mehta, CEO of The Content Lab: “We are privileged to collaborate with Akasa Air, a brand synonymous with warm, reliable and efficient service. Our team is eager to harness our expertise to enhance Akasa’s marketing efforts and support their continued growth. We look forward to infusing fresh perspectives, creativity, and innovation into the brand, fostering an authentic connection with their consumers.”

  • An exploration of the evolving landscape of the Indian advertising industry

    Dentsu India launches ‘Dentsu Digital Report 2024’

    Dentsu India unveiled the ‘Dentsu Digital Report 2024’ – an insightful exploration of the evolving landscape of the Indian advertising industry. The report, now in its 8th edition, not only forecasts the industry’s growth trajectory but also delves into emerging trends that promise to reshape the advertising landscape.

    The report showcases the Indian advertising sector’s resilience and vibrancy, forecasting a robust Compound Annual Growth Rate (CAGR) of 9.86%. The industry is poised to reach a staggering Rs 112,453 crore by 2025. An in-depth analysis of advertising spending patterns across key sectors, including FMCG, e-commerce, consumer durables, and automotive, reveals a significant shift. Digital media has emerged as the dominant medium, now constituting 44% of the total advertising expenditure, surpassing television.

    The Dentsu India Digital Report 2024 forecasts new avenues for growth in unconventional sectors like tourism, government, and real estate. It showcases innovative strategies that captivate audiences, emphasising the pivotal role of regional and vernacular content, influencers, and user-generated content in establishing meaningful connections with consumers.

    To access the full report, please click here: https://www.dentsu.com/sg/en/reports/dentsu_india_digital_advertising_report

    Said Harsha Razdan, CEO South Asia, Dentsu: India’s digital revolution is more than a surge of numbers; it’s a wave of change that is sweeping across our lives, our industries, and our society. Artificial intelligence is the driving force behind this change, enabling our e-commerce market to reach $200 billion by 2026. But as we embrace this AI-powered era, we must also redefine our vision of success. It’s not enough to aim for financial growth; we must also strive for social good. We must be human in the face of technology—empathetic, creative, and courageous—shaping the future of Indian advertising with transparency, accountability, and ethics. The Dentsu India Digital report 2024 is not just a snapshot; it’s a call to action to join us in creating a future that is ours to shape.

    Added Narayan Devanathan, Group Chief Strategic Advisor, Dentsu India: The Dentsu India Digital report is a testament to our commitment to providing our clients with the best-in-class solutions and insights that help them navigate the dynamic and complex media landscape. We believe that digital media is not just a medium, but a mindset that drives innovation and creativity across all platforms and formats. The report showcases how digital media has become the dominant force in the industry, surpassing television and influencing other media as well. It also reveals the potential of emerging sectors, trends, and technologies that will shape the future of advertising and consumer engagement. We are confident that this report will serve as a valuable resource for advertisers, media owners, and industry stakeholders, as well as inspire them to embrace the opportunities and challenges that lie ahead.

  • To unite gamers and industry leaders

    India Gaming Show 2024 to he held in Pune

    The 6th edition of the India Gaming Show 2024, jointly organised by the Confederation of Indian Industry and Indian Digital Gaming Society (IDGS) supported by Ministry of Electronics and Information Technology, Invest India, MeitY Startup Hub and Media Entertainment Skill Council is all set to take centrestage from March 14 to 16, 2024, at the Messe Global Laxmi Lawns in Pune.

    The India Gaming Show 2024’s main attractions are the gaming exhibits by JetSynthesys, Krafton India, Samsung, Philips, Western Digital, OnePlus, and Sony PlayStation to name a few. Leading gaming firms will have a wide variety of booths at the event, showing the newest gaming accessories, software, and hardware.

    Said Rajan Navani, President, Indian Digital Gaming Society (IDGS): “The India Gaming Show 2024 is not just a showcase of the latest gaming trends but a celebration of the thriving gaming community in India. We are thrilled to bring together gaming enthusiasts, industry leaders, and innovators to Pune for an unforgettable experience.”