MxMIndia

Category: Top Stories

  • To unveil a giant mural art of movie ‘Godzilla x Kong: The New Empire’

    Warner Bros. Discovery partners with Posterscope

    Warner Bros. Discovery has teamed up with Posterscope to launch a new campaign for ‘Godzilla X Kong: The New Empire’. Posterscope has created a larger-than-life mural painting in Mumbai to generate buzz around the film.

    Speaking on the initiative, George John, Director – Marketing (Theatrical), Warner Bros. Discovery said: “We are delighted to announce the creation of a larger-than-life painted Mural featuring the iconic characters Godzilla & Kong. This awe inspiring artwork is a part of our exciting marketing campaign for the film, ‘Godzilla X Kong: The New Empire’ which brings these legendary monsters to life, capturing the imagination of fans and passersby alike. We invite everyone to witness this incredible piece of art that celebrates the size and scale of the Titans and thereafter enjoy this epic film in a cinema near them!”

    Added  Imtiyaz Vilatra, Managing Partner, Posterscope: “Despite being among the oldest forms of advertising, murals have emerged as a powerful force in OOH advertising. Pop-culture-focused brands that appeal to a youthful and energetic audience have benefited from this medium. Therefore, we believe murals would work best for Warner Bros. Discovery’s upcoming film, given the colossal stature of its characters and the ardent fan base it has. The meticulous planning and execution required to bring this vision to life are nothing short of extraordinary. With this campaign, we hope to have left an indelible mark on the pop-cultural fabric of Mumbai.”

  • Showcases the range of energy solutions including solar-based products

    Kohli is brand ambassador for Amaze power tech brand

    Amaze, the energy solutions brand, launched a new brand campaign Hamesha #ReadyToPerform featuring Virat Kohli. The campaign showcased its widest range of inverters, batteries, and solar products.

    Speaking on the occasion, Preeti Bajaj, CEO and MD, said: “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next 3 years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”

    Added Neelima Burra, Chief Strategy, Transformation and Marketing Officer: “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts. We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”

    Said Anusha Shetty Chairperson and Group CEO, Grey: “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fuelling their aspirations with uninterrupted power.”

  • To foster responsible marketing communications

    Ants Digital unveils a social media campaign

    Ants Digital, a fully integrated marketing communications agency, has launched a campaign #TheLinesWeDraw to establish awareness around responsible communication.

    Speaking on the importance of responsible marketing communications, Sanjay Arora, CEO, Ants Digital, said: “Keeping communication ethical should be the bedrock of all campaigns. As agencies we have a very important role to play and there is a very thin line between what is right and acceptable and what is not. It is the responsibility of agencies to counsel clients and avoid communication that crosses the line. Through this campaign we wanted to create an awareness and send a strong message to the industry to responsibly use communication for their brands. Sharing this message through our social media handles, we are sure it will bring some positive change in the industry.”

  • Designed to support content creators be compliant with the ASCI code

    ASCI Academy launches ‘Responsible Influencing E-learning Course’

    ASCI Academy, the training arm of the Advertising Standards Council of India (ASCI), has introduced the ‘Responsible Influencing Course’ e-learning certification, designed to support content creators be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry.

    The two-hour course is broken into 21 small snippets which cover diverse topics. These include, shaping change by embracing self-regulation as an influencer, the power of transparency in embracing authenticity, decoding core concepts of influencer marketing, providing a nuanced understanding of the ASCI code and guidelines with relevant case examples. Additionally, the course addresses regulatory and platform-specific guideline requirements. A dedicated section focuses on the power of disclosures addressing issues like who should disclose, how and why to disclose and the specific requirements for disclosures. There are other interesting topics like influencer archetypes, brand engagement checklist, and more, ensuring an overall engaging and exciting learning experience.

    Said Manisha Kapoor, CEO and Secretary General of ASCI: “With so many young and new content creators, it is an exciting time for the advertising industry. It is important that consumer and brand trust remains high in this exciting channel of communication. We want to support influencers to stay on the right side of advertising regulations and codes, so that they are able to keep themselves safe, and have a long and sustained career. With increased scrutiny on influencers and content creators, it is important that they build familiarity with the rules and regulations that surround advertising. The course simplifies the regulatory landscape, and influencers who take the course can be more confident in their endorsements. We also expect brands to prefer creators who have shown their commitment to honest influencing by doing this course.”

  • Conceptualised and executed by The Ensemble creative agency

    Kuku FM introduces new campaign

    Kuku FM, the platform for audiobooks and shows, has launched a new ad film titled ‘Koi Baat Nahi’, conceptualised and executed by The Ensemble.

    Speaking about their collaboration with The Ensemble, Kunj Sanghvi, Head of Content at KuKu FM, said: “Making ads for a content offering is a doubly challenging task as the ads also become a proof of the quality of the actual offering, which is audiobooks and shows in our case. In a cluttered landscape, finding standout ways to appeal to the TG so they sit up and take notice is highly important. The team at Ensemble showed great agility in understanding the brief, cracking great ideas and doing swift and faultless execution,” said Sanghvi.

    As the co-founder of The Ensemble and the director of the ad films, Abhishek Dixit added: “With KuKu FM’s unwavering trust in The Ensemble’s creative prowess and our commitment to exceed expectations, we have once again demonstrated that stellar ideas can thrive even under tight deadlines. It was truly a collaborative effort from both the client and our team to achieve this, as at The Ensemble, collaboration means everything to us.”

  • To spearhead the marketing functions

    Motilal Oswal appoints Sandeep Walunj as Group CMO

    Motilal Oswal Financial Services Ltd (MOFSL) has appointed Sandeep Walunj as its Chief Marketing Officer (CMO). In his role, Walunj will spearhead the marketing function across all the MOFSL group businesses.

    Speaking on the occasion, Motilal Oswal, Group MD & CEO, Motilal Oswal Financial Services Ltd. said: “We are thrilled to announce Sandeep as our new Chief Marketing Officer of the MOFSL group. His appointment marks a pivotal moment in our journey to reinforce our brand image and strengthen our marketing capabilities. With his deep understanding and successful track record in large domestic and global organizations, Sandeep’s expertise will be instrumental as we strive to achieve our ambitious objectives of expanding and elevating our marketing impact.”

  • As its DCR (Data Clean Rooms) Implementation Partner

    LS Digital partners with Aqilliz

    LS Digital, a leading independent and much-in-the-news digital marketing transformation (DMT) company, has announced a DCR (Data Clean Rooms) ) implementation partnership with blockchain specialist Aqilliz. Through this partnership, LS Digital will facilitate a range of marketing applications and address the increasing demand for Data Collaboration and Regulation, with a focus on Privacy-Preserving Analytics, Compliance, and Customer Insights.

    Speaking on this partnership, Prasad Shejale, Founder & CEO, LS Digital, said: “We are thrilled to announce our partnership with Aqilliz as an implementation partner for their DCR suite of products.” On the importance of Data Clean Rooms to brands and competitive market advantage of Aqilliz, Prasad further commented, “In today’s landscape, ensuring data privacy, protection, and collaboration within the organization, as well as with data providers, in a regulatory compliant manner is imperative for businesses to stay ahead. Aqilliz offers an innovative next-generation blockchain-based DCR middleware solution perfectly aligned with these needs. Our plan is to integrate this middleware to facilitate various use cases including Data Collaboration, Privacy-Preserving Analytics, Compliance and Regulation, and Customer Insights. This product seamlessly enhances our Marketing Data Infrastructure service, guaranteeing safety, security, and compliance for consumer data.”

    Commenting on this partnership, Gowthaman Ragothaman, Founder & CEO, Aqilliz, added: “I am extremely delighted to be partnering with LS Digital in their mission to change the future and challenge the now. Responsible use of consumer data is one such challenge that is in front of us. Decentralised Data Clean Rooms will help the customers of LS Digital in meeting this challenge.”

  • Co-Founder Azhar Iqubal becomes Chairman; Deepit Purkayastha new CEO

    Inshorts rejigs leadership

    Inshorts has announced a transition in its executive leadership. Azhar Iqubal, who co-founded the company and has served as CEO since its inception, will be transitioning to the role of Chairman. Co-founder Deepit Purkayastha, will assume the position of the CEO of the company.

    Said Iqubal: “After leading the company for 11 years as CEO, I have decided to step into the role of Chairman of the company. My co-founder, Deepit, who has been an instrumental part of our journey from the beginning, will take charge as the CEO of the company and I am excited to see him lead our company to even greater heights. I remain committed to our vision and mission of building a large and profitable internet company in India.”

    Added Deepit Purkayastha, Co-founder & CEO, Inshorts: “Azhar has led from the front through ups and downs. I thank Azhar on behalf of the company and I feel honoured to take on the role of CEO to lead the company through the next phase of growth.”

  • Leisure & hospitality properties – Xandari Resorts & Spa

    Bachchan promotes Muthoot Group

    The Muthoot Group has launched its latest marketing campaign featuring actor Amitabh Bachchan, advocating its leisure and hospitality properties, Xandari Resorts & Spa.

    Said George M George, Managing Director, Xandari Resorts & Spa said: “We are excited to feature Mr Amitabh Bachchan in The Muthoot Group’s new film because it brilliantly showcases our Xandari Resorts and captivates our audience with sustainable and luxury hospitality. Consumers today seek out holiday experiences that transcend the ordinary and we are dedicated to provide each of our guests with experiences and memories that last a lifetime. At Xandari, we also want to pioneer a sustainable chapter in tourism, by upholding our core principles – community, conservation and collaboration. The idea was to capture the essence of responsible tourism with Xandari’s unparalleled fusion of luxury and a unique farm to table experience. I also feel that Mr. Bachchan’s presence has elevated the Xandari brand to a whole new level and I am sure this content will get us tremendous interest worldover. At Xandari Resorts & Spa, we invite travelers to immerse themselves in the beauty of nature while indulging in world-class hospitality.”

    Added Abhinav Iyer, Senior General Manager – Marketing at The Muthoot Group: “Mr Bachchan has been The Muthoot Group’s brand ambassador for many years now and with a legend like him, we have been keen to create tailor-made content for our leisure & hospitality division for quite some time now. Xandari Resorts is a jewel in the Group’s crown and hence with this film, we have attempted to create a strong desire for Xandari Resorts leveraging a cinematic approach. We plan to promote this film widely across digital and other mainstream mediums in addition to national & international events, exhibitions and travel & tourism meets.”

  • VML wins the 'Green Agency Of The Year'

    Olive Crown Awards: Times of India is ‘Green Brand of the Year’

    The India Chapter of the International Advertising Association (IAA) hosted the 14th edition of its annual property, the Olive Crown Awards 2024. The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising’. We missed attending it, but are publishing this basis a communique we received.

    The awards saw a senior jury appraising the entries: Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India), K V Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective), Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India), Tista Sen (Creative Brand Consultant) , Carlton D’Silva (Co-Founder, Musemakers & House of Awe) & Mukund Olety (Chief Creative Office, VML) shortlisted the winners through a rigorous process.

    Said Avinash Pandey, President IAA India Chapter: “I believe these awards are not just unique but also very special. Unique because they are a symbol of intra-industry collaboration. Even though this is an IAA India Chapter property, it was launched 14 years ago at the Goafest which is jointly run by the Advertising Club and the Advertising Agencies Association of India. Even now, it is associated with the Asian Federation of Advertising Associations, thereby being the only property with a real reach in both the Eastern and the Western parts of the world. Special, because these awards symbolize the commitment of the Marcom industry to be not just guardians of their respective brands, but also guardians of Brand Earth.”

    Added Janak Sarda, Chairperson, IAA Olive Crown Awards: “Any awards are only as good as the jury that judges them. So let me begin by thanking our jury members who were a real asset to us. Our event could never have been held without the help of our supporters. Some have supported us for the second and third time. This clearly marks them as loyal supporters of the environment. And then I would like to thank those who have sent in their entries from all over the world. Their active participation shows that the marcom industry is indeed populated with people who believe that what’s good is also good for business. Finally, I would like to thank each and everyone who is here today. All true friends of the environment. Planet Earth needs you.”

  • Aims to strengthen its brand

    Saif-Kareena roped in as brand ambassadors for Trevoc Realty

    Trevoc, the luxury real estate builders and construction company in Gurugram, has roped in Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors.

    Said Gurpal Singh Chawla, Managing Director, Trevoc, expressing his enthusiasm about this collaboration: “We are thrilled to welcome Saif Ali Khan and Kareena Kapoor Khan to the TREVOC family. Their iconic status and shared values resonate deeply with our brand ethos of blending legacy with luxury. With their association, we aim to elevate the living experience and continue our legacy of excellence in the real estate domain.”

  • For its safe sun UltraRx Sunscreen Serum SPF 60++++

    Lotus Herbals unveils campaign for new sunscreen serum

    Lotus Herbals, the beauty care company, has unveiled a new digital campaign for its latest brand Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++.

    Elaborating on the launch of the new Sunscreen, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said: “At Lotus Herbals we strive to introduce cutting-edge products in the Sun protection category for our discerning consumers. We are excited about our latest innovation, Lotus Safe Sun UltraRx SPF60++++, a unique water-based sunscreen serum. Our new campaign targets a younger audience and highlights the modern women’s high expectations. We are confident that this amazing sunscreen will tick all the boxes for our demanding consumers.”