MxMIndia

Category: Top Stories

  • Billed as a cinematic tribute to Mmotherhood

    Chrome unveils ‘Galact’ TVC

    Chrome Pictures has unveiled its latest film ‘Galact’, directed by Roopali Singhal. The film, notes a communique, celebrates motherhood and the bond between the child and their mother in a candid, authentic, and graceful manner.

    Said Sidhant Mago, Creative Head at Daftar Creative Consultancy: “When I first heard about Galact, it instantly reminded me of the iconic Bollywood line ‘Ma ka doodh piya hai toh saamne aa…’ We all know there’s nothing that compares to a mother’s milk. That’s why we wanted to craft the film around this powerful theme, reminding everyone of the irreplaceable bond between a mother and her child. Kudos to Roopali and the team for bringing this vision to life so beautifully.”

    Added Singhal: “Sidhant Mago yet again came up with a unique and edgy script and Abhishek Notani (Producer) and I were instantly hooked.  As a Director I knew it was paramount to get the tonality right. While retaining the essence of the subject, the biggest challenge was to make an engaging and light-hearted film. On top of that, we had to get viewers to accept the visual of a mother breastfeeding on camera. I was sure that the best way to do this was to shoot with real lactating mothers. Thanks to an incredibly sensitive and graceful crew we were able to overcome that challenge with ease. It was a joy to shoot with children and is reflected in the film. Shubhojit Mukherjee’s music was the last magic touch that the film needed.”

  • Launches AI-powered fun-filled #FansWaliHoli

    Colors launch third collab with Imperial Blue

    Viacom18’s flagship Hindi entertainment channel Colors launched a campaign to launch its third collaboration with Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India for its #FansWaliHoli campaign, powered by generative AI technology. This initiative delivers a personalised and interactive Holi experience for the fans, unprecedented in its scope.

    Said Vivek Mohan Sharma – Head, Branded Content, Viacom18: “We are constantly striving to push boundaries and explore innovative ways to connect brands with audiences. Building on Viacom18’s vision of adopting technology every step of the way, we are approaching content marketing through the lens of technology as well. By leveraging generative AI, we have created a fun and interactive experience for fans to celebrate Holi with their favourite Colors stars, while seamlessly integrating the Seagram’s Imperial Blue Packaged Drinking Water brand message. This campaign is a perfect example of how we are marrying content solutions with cutting-edge tech to deliver a holistic brand and content experience.”

    Added Ishwindar Singh, Pernod Ricard India: “Seagram’s Imperial Blue packaged drinking water stands for embracing life with a smile and Holi, the festival of colours, is the perfect occasion to showcase our brand’s commitment to inspiring smiles and light-hearted moments. Partnering with Wavemaker and Viacom18 has allowed us to merge technology with celebrations to amplify the consumer experience through developing engaging campaign around key festivals like Holi.”

    Said Shekhar Banerjee at Wavemaker India: “At Wavemaker we are extremely proud to partner with our client Pernod Ricard India and brand Imperial Blue packaged Drinking Water to have continuously deliver on engaging innovatively with our consumers. Holi wishes delivered through an AI led campaign which puts you in the same frame with your favourite celebrity and recreates a beautiful poster which can be shared on social, go up as a poster in your room, be your wallpaper or give you bragging rights within your circle, is simply magical.”

  • Production companies are invited to pitch ideas for factual and entertainment brands

    BBC Studios Social searching new talent globally

    In the first event of its kind, the commissioning team from BBC Studios Social is inviting indies of all scales and backgrounds to pitch fresh, short form concepts that extend and enrich existing IP, engage loyal fans, and reach new audiences on digital platforms.

    Said Chris Allen, Director, Digital Content Development: “In an increasingly competitive and fast maturing digital-first market, BBC Studios Social are committed to finding, developing, and partnering with the best independent producers and new talent globally. We love our world-class brands, and we’re super excited to share them with you to deliver new formats, new talent, and new ideas that are critical and commercial successes. Whether silly comedy sketches, or a mind-bending science documentary, we hope this will be the start of some beautiful creative partnerships.”

  • With team partnerships valuing around INR 300 cr

    Rise Worldwide dominates IPL 2024 sponsorship

    Rise Worldwide, the sports and event management company, has facilitated multiple marquee deals for the ongoing season of the Indian Premier League (IPL), a communique from the firm has claimed. It has closed team partnerships worth around INR 300 cr which includes five front-of-jersey deals, capturing an impressive 50% of the coveted inventory for IPL 2024. It has secured over 50 brand partnerships ahead of this season.

    Among these significant partnerships, Dream11 has joined forces with Sunrisers Hyderabad, Gujarat Titans, Punjab Kings, and Kolkata Knight Riders, while Luminous has taken the spotlight as the front-of-jersey partner for Rajasthan Royals.

    Said Nikhil Bardia, Head of Rise Worldwide: “This IPL season has reaffirmed our status as the preferred partner in the Indian Premier League ecosystem. Overall, we have locked over 50 agreements as of now across our various partner teams. We have witnessed an increase of 20 percent in the team sponsorship deals.”

  • To handle marquee brands, including Figaro Olive Oil, Bertolli Olive Oil

    Digitas India wins digital creative mandate of Deoleo Olive oil

    Digitas India, a connected marketing agency within the Publicis Groupe, has won the digital creative mandate of Deoleo India Pvt Ltd., the global leader in olive oil with esteemed brands such as Figaro and Bertolli.

    This collaboration entrusts Digitas India with the creative and social media responsibilities for Deoleo’s marquee products, including Figaro Olive Oil, Bertolli Olive Oil and Figaro baby range. The objective is to transform these classic brands through cutting-edge digital narratives and enhanced consumer engagement. Digitas India will also help the brands to venture into new markets while reinforcing the allegiance of existing clientele and heightening awareness about olive oil consumption.

    Sonia Khurana
    Sonia Khurana

    Sharing her enthusiasm on the partnership, Sonia Khurana, Chief Operating Officer (COO), Digitas India, said: “We are excited about our partnership with Deoleo. Building a brand on social media takes a deep understanding of the platforms, how the audiences interact with the content on these platforms and an appreciation of the brand & category. We hope to bring the best of all these to make Figaro and Bertolli a success on social media.”

    Satarupa Majumdar
    Satarupa Majumdar

    Added Satarupa Majumdar, Marketing Director – India and Middle East, Deoleo: “Collaborating with Digitas India represents a significant step in our strategy to connect more deeply with our consumers leveraging social media. Their creative ideas align entirely with our brand ethos, and we are confident that this partnership will help us tell our story in more convincing and significant ways to our audience.”

    This partnership heralds the launch of a series of innovative campaigns designed to showcase the distinct attributes of Deoleo’s products while engaging a wider audience through creative and interactive social media marketing initiatives.

  • To lead the creative vision for all brands

    Publicis names Aman Mannan and Shitu Patil as Joint NCDs

    In a bid to strengthen its creative leadership, Publicis India has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). In their new roles, the duo will lead the creative vision for all brands at Publicis India, and report to Managing Director, Oindrila Roy.

    In the new roles as NCDs, Mannan and Patil will leverage their expertise to lead the agency’s creative vision across all offices in India.

    Said Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India: “Publicis India has been on an amazing journey of resurgence in the past two years, with a focus on both growth and creative excellence yielding rich dividends. Our impressive portfolio of work and client roster rival that of any top agency in the country. The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”

    Added Oindrila Roy, Managing Director, Publicis India: “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies.  We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”

  • To build its brand identity and solidify their thought leadership on a global scale

    FinAdvantage partners with Gutenberg

    FinAdvantage, a tech-powered accounting firm, has partnered with Gutenberg, a global integrated digital marketing agency, to build its brand identity and solidify their thought leadership on a global scale.

    Said Ganesh Ramkumar, Chief Revenue & Growth Officer at FinAdvantage: “Navigating a competitive market demands a strong brand identity. That’s why we are thrilled to partner with Gutenberg’s global expertise. Their ability to craft compelling narratives and build brand differentiation is invaluable for our  global growth plans in the years to come.”

    Added Harjiv Singh, Founder & CEO of Gutenberg: “FinAdvantage exemplifies forward-thinking  innovation in accounting.  We are excited to partner with them, to develop their brand identity that showcases their thought leadership and establishes them as a trusted resource within the financial services landscape.”

  • Tavleen Bhatia appointed as Chief Marketing & Revenue Officer

    Cleartrip announces leadership transition

    Cleartrip, the Flipkart company, has announced the appointment of Tavleen Bhatia as its new Chief Marketing & Revenue Officer (CMRO). As CMRO, she will spearhead Brand and Performance Marketing initiatives, as well as drive the central planning and growth charter at Cleartrip.

    Speaking on her appointment, Prahlad Krishnamurthi, Chief Business Officer, said: “We are delighted to welcome Tavleen to the Cleartrip family. Her ability to drive innovation and versatile experience make her ideal to propel Cleartrip into its next phase of growth. Her proven ability to scale core categories and pioneer new initiatives aligns perfectly with Cleartrip’s vision, and will add tremendous value to our teams.”

    In conjunction with this transition, Kunal Dubey, Chief Marketing Officer, has decided to step down to pursue new opportunities.

  • Dr Wadgaonkar will oversee  Nissan's communications globally in an elevated role

    Nissan gets new Corporate VP and Chief Comms Officer

    Nissan Motors announced the following senior management appointment. Dr. Lavanya Wadgaonkar, currently Vice President, Nissan Global Communications, will be promoted to Corporate Vice President and Chief Communications Officer. She will report to Makoto Uchida, President and Chief Executive Officer (CEO).

    Notes a communique: “In this role, she will oversee all of Nissan’s communications activities in Japan and globally, elevating trust and reputation at a critical juncture as Nissan launches The Arc, its new business plan to drive value and strengthen competitiveness. She will also continue in her role as the global champion for DEI responsible for actively promoting a diverse, supportive, and inclusive workplace.”

  • Stars brand ambassador Kriti Sanon and introduces Babil Khan

    Motorola unveils new TVC

    Motorola has launched a television commercial starring brand ambassador Kriti Sanon along with Babil Khan for the upcoming launch of the Motorola Edge50 Pro.

    Said Shivam Ranjan, Head of Marketing, APAC, Motorola, said: “The Motorola Edge50 Pro stands for the perfect fusion of intelligence (AI) and art. In order to bring this concept to live in our TVC, Kriti Sanon was undoubtedly the perfect fit to personify ‘Art’ that Motorola Edge50 Pro brings to life with its design, premium finish and the world’s first true colour display and camera. However, the Motorola Edge50 Pro also brings an AI revolution with segment first AI features. This is where we found the perfect fit in Babil Khan who beautifully personified the Moto AI, enabling us to explain the advanced AI features with ease…”

    Added Janmenjoy Mohanty- Chief Creative Officer, Dentsu Creative: “When Motorola asked us to pair intelligence with art, we decided to create a unique pairing that could bring alive this concept. Kriti and Babil take us on a trip to an AI-wonderland and allow us to discover this super-immersive phone and all that we can do with it – which is nothing short of magic!”

  • It will be the 42nd edition of the event

    Ad Club Madras announces Maddys 2024

    The Advertising Club of Madras, one of the oldest and active advertising club in the country, has announced the 42nd edition of its flagship event – the Maddys.

    Said S Balasubramanian, President of the Chennai-based Advertising Club Madras: “In line with the evolving trends within our industry, we have introduced several new categories and revitalised existing segments, thus ensuring a more comprehensive scope. Our aim in making these adjustments is to broaden our reach and enhance accessibility for a diverse array of participants. Through these updates, we aspire to celebrate and acknowledge advertising talents across various domains.”

    Added Surej Salim, Secretary of Advertising Club Madras: “Embarking on our 42nd Maddys Advertising Awards journey, we’ve meticulously crafted 146 categories, a testament to our profound industry research and insightful conversations with both the advertising fraternity and clients. This extensive array truly encapsulates the breadth and depth of modern advertising and ensures that every agency, regardless of size, finds a platform to shine, with each work meticulously evaluated by our eminent jury. The Maddys 2024 promises to be a celebration of diversity, innovation, and excellence, setting new standards in the dynamic world of advertising.”

    Detailed information about the revamped categories and entry guidelines will be available on the official Maddys website – https://adclubmadras.com/maddys2024/

  • Highlights the capabilities of RuPay BOBCARD on the UPI platform

    Bobcard launches campaign to showcase integration with UPI

    Bobcard Limited (formerly known as BOB Financial Solutions Limited), a leading subsidiary of Bank of Baroda, unveils #AurKyaChahiye campaign, showcasing the smooth integration of RuPay Bobcard with UPI.

    The campaign aims to raise awareness among consumers about the capabilities of RuPay BOBCARD on the UPI platform, enabling users to access their credit cards with unprecedented ease. Through a humorous yet relatable narrative featuring an auto-rickshaw driver and a passenger, the campaign illustrates the benefits of linking credit cards to UPI, emphasizing convenience and innovation in digital payments.

    Ravindra Rai M, Deputy Managing Director of BOBCARD Limited, said: “In recent years, UPI payments have experienced significant growth, yet credit card users have been deprived of the advantages of UPI transactions. The recent integration of RuPay credit cards onto the UPI platform by RBI and NPCI has effectively filled this void. BOBCARD stands out as an early adopter of this regulatory initiative, ensuring our customers never worry about running out of funds, even for small day-to-day transactions, with unparalleled ease and speed.”

    Added Sunil Gangras, Head of Creative Services, Liqvd Asia: “In our journey of transformation, we wanted every experience with BOBCARD to be reimagined like never before. The ability to scan and pay through UPI with your RuPay BOBCARD is one such step to forge meaningful connections with our audience and stay ahead of the curve. So, it was a strategic move to communicate about this revolutionary feature in the modern Indian banking system, in the language that most Indians emotionally associate with – Bollywood. We reimagined and recreated some iconic scenes from the B-Town to drive ‘Top of the mind’ recall and reaffirm our commitment to stay relevant.”