Category: NEWS

  • Letter from MxMIndia: A Year of Consolidation

    So how was 2014 for us at MxMIndia?

     

    The previous year was a horrible one for us. Annus Horribilis, we called it.

     

    Twenty-fifteen was pretty good in comparison. Even if the bucks hadn’t turned big, the mood was upbeat. We hate to admit it, but the ‘achche din aane waale hain’ slogan did change the mood of the nation.

     

    Many may not have forgiven those responsible for Gujarat 2002, but then there was Delhi 1984 and several other communal and civil unrests initiated by various political and community leaders. So even as it’s not right to condone the perpetrators of any riot, the blessed souls from across the spectrum are all the same.  It was the cry for rooting out corruption from the Narendra Modi and the BJP camp that caught the imagination of the nation.

     

    The news media was looking up. Their coffers -for many of them, if not all – were being filled legitimately and under the table. In my interaction with some politicians and newspaper biggies, I learnt how it was done. And how it was impossible to nail a publication. Unless and until one does something silly like this former chief minister…

     

    Twenty-fourteen saw the best and worst in the advertising business. Self-regulator ASCI has gotten hyperactive, Goafest, our version of the Cannes Lions, was saved from a no-show. An industry  association like the India chapter of the International Advertising Association was super-active. The Ad Club expanded its Abby Awards. And there was the birth of an all-new awards show  in the form of Kyoorius.

     

    There was some experimentation on the television scene even as the GECs went on their great ratings run. Zindagi, a channel with re-runs of Pakistani serials, may not have attracted GVTs in large numbers, but it was a winner idea. Sports television grew considerably with Star India putting its might behind the various leagues. Epic, the independent channel funded by Mukesh Ambani and Anand Mahindra, finally took off. Pal, the second Hindi GEC, didn’t take off very well despite the blitz.

     

    As for print, it isn’t dying. In fact it’s been proliferating. Not just in the regions (or the ‘unmetros’) and in Hindi, but in English too.  Radio is still waiting for its Phase III and news, but smart content strategy like BIG FM did with its retro-fication of some stations worked wonders.

     

    And what do we say for digital. It’s here, there and everywhere. A quarter of our billion-plus populace is connected with more than five million smartphones being added every month. Yet, digital is not going to the #1 media even in 2017, as per one study. And we don’t know what’s going to happen later.

     

    The big attraction in the media is integration. Along with BTL and social media, there is much focus on orchestrating an integrated campaign for maximum. Quite like the way Prime Minister Modi did in the run-up to the elections.

     

    The downer of the year has been the Indian Readers hip Survey. It’s sad to see otherwise outstanding professionals unable to come up with a measurement system that will be mutually acceptable. The new measurement regime under BARC is set to launch in April 2015, and one hopes that the television ecosystem handles it more maturely.

     

    As for MxM, we are happy that we are beign counted for our content. Regrettably, not as much for our business and sales. But that, we hope, will happen.

     

    We are looking forward to Twenty-fifteen. Warmest wishes for the year ahead.

     

    Pradyuman Maheshwari

    Editor-in-Chief and CEO

    MxMIndia

     

  • Veteran journalist BG Verghese passes away

    By A Correspondent

     

    BG Verghese, veteran journalist and former editor of The Times of India, Hindustan Times and The Indian Express passed away in New Delhi on Tuesday.

     

    Mr Verghese (June 21, 1927 – December 30, 2014) was with the Centre for Policy Research since 1986. He started his career in journalism with the Times of India and was later Editor of the Hindustan Times (1969-75) and Indian Express (1982-86).

     

    He was Information Adviser to the Prime Minister (1966-69), a Gandhi Peace Foundation Fellow for some years after the Emergency and Information Consultant to the Defence Minister for a short period during 2001.

     

    He was a recipient of the Magsaysay Award in 1975, Assam’s Sankaradeva Award for 2005, and the Upendra Nath Brahma Soldier of Humanity Award in July 2013. Verghese has served on a number of official and unofficial boards and committees and continues to be associated with a number of NGOs in the fields of media, education, the environment and community relations. He is chairman of the Commonwealth Human Rights Initiative, Delhi, and a distinguished fellow of the Administrative Staff College of India, Hyderabad.

     

    Mr Verghese was a member of the Kargil Review Committee and co-author of the Kargil Review Committee Report tabled in Parliament chronicling the sequence of events leading up to the India-Pakistan confrontation and recommendations for the future. He was also a member of the Editors Guild of India Fact Finding Mission to Gujarat in April 2002.

     

    With a keen and enduring interest in developmental reporting and the social transformation it can help bring about, Verghese has authored several books including the seminal Design For Tomorrow early in his career following an extensive tour of the country and its infrastructure projects, Waters of Hope, Harnessing the Eastern Himalayan Rivers, Winning the Future, India’s Northeast Resurgent, and Reorienting India. Rage, Reconciliation and Security (Penguin 2008) deals with managing India’s diversities. His personal memoir and “worm’s eye” view of India, First Draft: Witness to the Making of Modern India, was released by Tranquebar in October 2010. Post Haste – Quintessential India, (Tranquebar), followed in April 2014 with an official launch in May, chronicling the diversity and history of India as portrayed through its postage stamps and ‘dak’ runners who still traverse jungles and remote Himalayan valleys to get the mail through. Reviews and launch comments in Jansatta, Indian Express, and The Hindu.

     

    Schooled at Doon School, Dehra Dun, India, Mr Verghese went on to read Economics at St Stephen’s College, Delhi University and Trinity College, Cambridge. Verghese was born in 1927. He resided in New Delhi.

     

    Mr Verghese passed away on December 30 having lived a life “without regrets”, fearlessly and tirelessly championing the cause of the underprivileged and less fortunate in his crusade for justice, social equality and freedom..

     

    Information source: http://www.bgverghese.com

     

  • Retirement not to affect popularity, Brand Mahendra Singh Dhoni is not over, say experts

    By Pritha Mitra Dasgupta, Ratna Bhushan & Ravi Teja Sharma

     

    Indian cricket captain Mahendra Singh Dhoni on Tuesday announced his retirement from Test cricket bang in the middle of the Australia tour, catching many by surprise and fuelling speculation whether this is the beginning of the end of brand Dhoni.

     

    “It’s clearly a succession plan in the making, so it will definitely impact the brand value of Dhoni in the short term,” says Indranil Das Blah, chief operating officer of sports management company, Kwan.

     

    But he was quick to attach a caveat. “If India wins the World Cup next year, Dhoni will be bigger than ever. If not, we will begin to see the end of brand Dhoni, as we are certain that others like Kohli will rise.”

     

    Santosh Desai, CEO of Future Brands, termed the Indian captain’s decision as the “evening of his career and his brand endorsements”, but certainly not the end. “Is this step one of his game plans?” asks Madhukar Kamath, group CEO and MD of Mudra. “It was becoming evident that Dhoni will pull out of Tests and from other formats after the World Cup. Hence brand Dhoni will not get affected till after the WC.”

     

    Nandini Dias, chief executive officer of Lodestar Media, says that Dhoni has been the most successful captain for India and is currently the costliest sports endorser. “But sports icons quickly lose sheen when they stop playing. Since Dhoni will continue to play in the other two forms of cricket, which are more popular than Test cricket, it will not affect his endorsement or popularity yet.”

     

    Dhoni has been one of the top brands in India over the past few years, endorsing close to 20 brands such as Pepsi, Reebok, Aircel, Gulf Oil, Star Sports, Reebok Amrapali Developers and many more. He reportedly charges between Rs 10 and Rs 12 crore for a brand, which is way more than the next best Virat Kohli who charges around Rs 6-7 crore for a brand. Dhoni is also known to have done a few revenue share deals.

     

    Anupam Vasudev, chief marketing officer at Aircel, says their brand endorsement deal with Dhoni ended in October-November 2014 and they are still talking to him on renewing it. A PepsiCo India spokesperson said the company will continue its association with Dhoni. “We wish him all the best for his continuing leadership in the T20 and one-day formats.”

     

    Dhoni’s decision to focus on the shorter versions of the game will extend the longevity of his brand, says Abraham Koshy, professor of marketing at IIM-A. The dilemma for advertisers in India is that there are only two big names left in cricket at the moment – Dhoni and Kohli. There was a time – and not too long ago – when marketers were spoilt for choice with Sachin Tendulkar, Sourav Ganguly, Rahul Dravid, Anil Kumble, Virender Sehwag, and even Harbhajan Singh, Gautam Gambhir and Yuvraj Singh to pick from.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

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  • Jwalant Swaroop joins Sakal as CEO

    By A Correspondent

     

    Veteran industryperson Jwalant Swaroop has joined the Sakal Media Group as CEO. He will take complete charge of the group’s print and digital media businesses.

     

    The Pune-based Sakal Media Group has a presence over nine ‘units’ across Maharashtra along with a Marathi and English daily in Goa. Other than the eponymous flagship Marathi daily, the group also publishes a slew of Marathi magazines, English daily Sakal Times and a daily Marathi tabloid-sized newspaper exclusively on agriculture called Agrowon. While all its publications have digital editions, the Marathi esakal.com is said to be the largest Marathi news website. Sakal is the #2 Marathi daily as per the Indian Readership Survey.

     

    Mr Swaroop is seasoned in the media domain having spent two decades in Lokmat (which is the #1 Marathi daily). He was COO at Lokmat from June 2011 to July 2012 and had joined the Marathi news group in August 1992 after stints in an ad agency and a publication (1995-92).

     

    Since leaving Lokmat, Mr Swaroop set up Oshoyana Consultants in August 2012 and Happiness Unlimited as recently as October 2014.

     

    Speaking to MxMIndia, Mr Swaroop said he was looking forward to leading the Sakal Media Group to greater heights. Interestingly, while at Lokmat, he would fight the Pune-based group fiercely. On Oshoyana and Happiness Unlimited, Mr Swaroop said both operations are being run by professionals now.

     

    While the print and digital business will be looked at by Mr Swaroop, he clarified that he will not oversee the television operations of the group. The social development activities run under the aegis of the Delivering Change Foundation that the group has promoted will be run independently of the Sakal Media Group, it is learnt.

     

  • DD set to combat GECS with big-bang shows

    By Vasudha Venugopal

     

    Watch out private television broadcasters, in 2015 Doordarshan is entering the soap war.

     

    DD, the host of shows such as Buniyaad, Hum Log and Nukkad in prereforms India, had long lost the ratings and advertising game for serialised TV dramas to private channels.

     

    But under Modi Sarkar, it is firming up plans to commission and broadcast quality serials. And the process has begun in earnest with a recent meeting chaired by Arun Jaitley, who, apart from heading the finance ministry, also holds the information & broadcasting portfolio.

     

    The meeting presided over by Jaitley also had I&B junior minister Raghavendra Rathore, senior Doordarshan officials and senior executives of TV production houses in attendance. Among production companies represented in the meeting were Balaji Telefilms and Hats Off productions, outfits that have produced some of the longest running soaps on private channels.

     

    More such meetings are planned over the next few weeks, EThas learnt. Officials at the broadcaster hope new shows and a new look for DD’s entertainment section will be in place early 2015.

     

    Officials familiar with DD’s new plans spoke on the condition they not be identified.

     

    TV production executives are learnt to have assured Mr Jaitley that they will soon send pilot shows to DD. And I&B ministry and DD are learnt to have assured executives that complicated bureaucratic procedures DD is typically associated with will no longer apply.

     

    Crucially, officials said, the ministry and DD told production houses that the sarkari broadcaster will work on an “incentive model” that will reward shows that do well. It is also learnt that DD has accepted that its revenue sharing model will need to be changed to make doing business with the public broadcaster more profitable for producers. DD, it was said by officials, will be revising its guidelines and will seek producers’ inputs before issuing new rules.

     

    “We want to revive producers’ trust in DD,” one I&B official said. The meeting also discussed issues such as budget constraints, decision-making time, production timelines (producers complain DD offers shorter contracts than private channels) and revenue generation.

     

    TV show production houses were enthusiastic about DD’s new efforts. “Daily soaps are Indian TV’s main revenue earners. It is encouraging that DD is looking at shows but DD needs to be revived first,” said Sunjoy Waddhwa, CMD, Sphereorigins, which produced the hit show Balika Vadhu. Waddhwa said his team is ready to work with DD. “Udaan on DD was a memorable serial. We are in talks with our writers to come up with something that can reflect the aspirations of a new India.”

     

    JD Majethia of Hats Off Productions said the mood of the meeting was optimistic and that all production houses were invited to make suggestions on improving DD. “At least top officials are interested in reviving DD’s old glory,” he said but also pointed out what DD needs to do: “Better telecast technology, simple systems and better offers than others.” Another issue flagged during discussions was the Delhi-Mumbai problem — DD’s headquarters and bosses are all in Delhi while the talent hub for TV productions is Mumbai. Private TV channels are Mumbai-headquartered. Uplinking shows for Delhi-based DD is therefore more expensive.

     

    But I&B ministry and DD officials are optimistic all problems can be solved. Fuddy-duddy DD is serious about becoming the king of TV soaps again.

     

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

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  • Amazon India may start offering music, movie and video streaming services in India

    By Varun Sood

     

    Amazon India may start offering music, movie and video streaming services later this year besides debuting its Prime subscription service as it looks to expand offerings in the country, key to its global expansion strategy. The Jeff Bezos-led company is currently evaluating the feasibility of such services while building up a content library, which would be a critical element of Amazon Prime.

     

    The Indian unit of the Seattle-based ecommerce company has tasked Nitesh Kripalani, former executive vice president at Multi Screen Media – which runs Sony Entertainment Channels – to get access to “digital content”, according to a person familiar with the development.

     

    “We are working towards it… difficult to say by when as Nitesh has just been brought in… but he will soon start talks with content providers,” said a second executive aware of the discussions. “The biggest limitation is the slow Internet speeds. So, we are looking at how we can bridge this. Hopefully, we should have some of these offerings available sometime in the second half of the year.”

     

    Amazon India’s push into the entertainment space marks an important step in the fiercely competitive ecommerce space where participants are looking to position themselves as a central gateway for customers – from everyday purchases such as grocery and diapers to music, books and movies.

     

    The company is yet to appoint an executive who will roll out Prime in India, but it has started strengthening its logistics and shipping team and is expected to more than double this to 14,000 people by July from the current 6,000.

     

    Bengaluru-based Flipkart last year launched Flipkart First, an annual subscription service, and some industry watchers believe it will not be a surprise if Amazon India launches Prime in 2015. In the US, customers get free two-day shipping and get access to more than 15,000 movies and TV shows.

     

    Mr Kripalani, who was appointed head of digital content at Amazon India last month, is expected to start negotiations with some of the country’s largest music and movie companies, including Mumbai-based Yash Raj Films and Eros International Media as these production houses hold the rights to thousands of titles.

     

    Although details remain sketchy, multiple executives said Amazon India is looking to adopt the “streaming” option rather than letting subscribers “download” music and movies. This is unlike the model adopted by Flipkart, which allowed users to download music when it launched digital music store Flyte in February 2012. That shut a year-and-ahalf later after the service failed to find takers.

     

    An Amazon India spokeswoman said it doesn’t comment on future plans. Nonetheless, some experts urged caution as the country’s e-commerce market remains the smallest among emerging markets and what is being envisaged involves a high level of capital investment.

     

    “Only a few million of India’s one billion-plus people purchase online and the COD (cash on delivery) issue has made it extremely expensive to execute well,” said Sucharita Mulpuru-Kodali, retail analyst, who follows ecommerce for Forrester Research.

     

    “India is the smallest e-commerce market of the BRIC (Brazil, Russia, India, China) countries and frankly I’m not sure why Amazon is investing heavily in it… when the company has a number of other issues to contend with,” she said. “I don’t see Indian ecommerce being as significant as Chinese e-commerce anytime soon, and the bet they are making suggests that they think it could be the next China. I’m not sure that is a realistic expectation.” To be sure, Amazon has been unable to gain a foothold in the Chinese market, which is dominated by homegrown companies, hence the importance of the Indian market for the US e-commerce giant.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

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  • BookMyShow owner Big Tree Entertainment looks to expand into content space

    By Madhav Chanchani

     

    Big Tree Entertainment, which owns BookMyShow, is looking to expand beyond online movie and events ticketing, offering videos and information on actors and films along with “some snappy content”. It plans to also provide a ticketing platform that organisers of small events can use for a fee.

     

    “We will now look to grow horizontally. We are just present in the ticket-buying experience in the entertainment life cycle, but there is a discovery side where we can be more relevant to consumers as well,” said Rajesh Balpande, co-founder of Mumbai-based Big Tree. It will look at hiring and acquisitions as it moves into these new segments, Mr Balpande said.

     

    The expansion comes after BookMyShow has built a dominant market share in the online entertainment-ticketing space.The company claims around 15 million users, with 60 per cent of its traffic and nearly half the transactions coming from mobile internet. It raised Rs 150 crore in June this year, valuing the company at more than Rs 1,000 crore. Investors in the company, include SAIF Partners, Accel Partners and Network18 Media, which is now owned by Reliance Industries.

     

    For expansion into content, BookMyShow will initially introduce the content service on its website which could be spun out later. It is planning to also launch a recommendation engine based on user history, like an exhibition or event near the movie hall a consumer frequents.

     

    Market experts believe that this will increase engagement with its existing user base. “The larger theme for mobile first marketplaces is that they are evolving into content, community and commerce integrated plays. BookMyShow has a great commerce leg, they are adding both content and community to create a platform that has higher discovery and stickiness of users,” said Vikram Vaidyanathan, managing director at venture-capital firm Matrix Partners India.

     

    The do-it-yourself ticketing platform, for events like New Year parties, is a key part of the expansion plan. “We can provide these services for smaller events where organisers don’t need managed services but can set up ticketing, invites and gate entries on their own,” said Balpande. The company plans to charge a 5-7% convenience fees on this service. It is similar to US-based Eventbrite, which was valued over $1 billion earlier this year.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • DSC dedicates show to young entrepreneurs

    By A Correspondent

     

    Dr Subhash Chandra, Chairman, Essel Group and Zee dedicated a special episode of the Dr Subhash Chandra (DSC) Show to young entrepreneurs of India. Dr Chandra addressed over 200 budding and established entrepreneurs as well as Management students from Mumbai’s Welingkar Institute of Management Development & Research on Saturday, January 3.

    Dedicating the episode to the topic of entrepreneurship, Dr Chandra engaged in a lively and interactive session with the entrepreneurs. By sharing key insights and examples from his own entrepreneurial journey, Dr Chandra discussed several important facets of entrepreneurship including the traits required to become a successful entrepreneur, how to develop entrepreneurs in an organisation, risk assessment and analysis.

    Commenting on the special qualities that make an entrepreneur, Dr Subhash Chandra said, “Experience can be acquired, knowledge can be transferred but talent cannot be acquired nor transferred. Either you have it or you don’t have it.” He furthermore inspired the audience to pursue their dreams by encouraging them to “break all the rules, to follow new practices and to have self-confidence.”

    Besides entrepreneurship, Dr Chandra also touched upon various significant issues that affect an organisation like attrition, how to retain and motivate employees and corruption. While discussing these pertinent concerns, he also emphasized on “Better India” a dream seen by most Indians.

    The Dr Subhash Chandra (DSC) Show is aired every Saturday at 10 pm on Zee News and 7pm on Zee Business and on Sundays at 11 am on both Zee News & Zee Business.  This show is also aired on other channels of Zee Media.

     

  • Bloomberg TV India Autocar India Awards to be held on 9th January

    By A Correspondent

     

    Bloomberg TV India and Autocar India will host the Bloomberg TV India Autocar India Awards 2015 nest week. The seventh edition of the awards will be presented by Reliance General Insurance and will be held in Mumbai on 9th January, 2015. The event will host distinguished corporate leaders and personalities, who will come together, to salute achievers from the automotive sector.

     

    The Bloomberg TV India Autocar India Awards 2015 recognizes evolving needs of the industry and how the automotive companies are keeping pace with them, by innovating better, using technology more intelligently and creating designs that are customized for Indian roads.

     

    Lavneesh Gupta, COO – Bloomberg TV India said, “Bloomberg TV India Autocar India Awards are regarded as the Oscars of the Automobile industry. The Awards have become the benchmark of performance for the industry and with each passing year the bar has been raised by the players. We proudly salute the achievements of the sector as well as individual players who have strived hard to keep pace with the evolving needs of the fast paced Indian.”

     

    Hormazd Sorabjee, Editor – Autocar India Magazine commented, “These awards have unmatched credibility thanks to an exhaustive evaluation process and a jury that is the best in the business. Consumers can rely on these awards to make an informed car buying decision. We expect the 2015 awards to be a keenly fought battle across all categories and wish all nominees the very best.”

     

    Speaking on the occasion, Rakesh Jain, CEO, Reliance General Insurance, said, “Indians today are moving towards a smarter world, well-equipped with the latest technology and innovation. This year’s Award’s theme ‘Recognizing the evolving needs of the fast-paced Indian’ is a contextual theme. The needs and desires of the fast-paced Indian has evolved keeping in pace with any of the global citizens. We are mindful of these trends and have always endeavoured to provide customized products and solutions. We are proud of our association with Bloomberg TV India Autocar India Awards 2015 and through this Award platform we wish to promote the cause of on-road customer safety & protection with our valued motor customers.”

     

    The Bloomberg TV India Autocar India Awards 2015 will be given across following categories to the best and the most deserving contributors to the auto industry. The categories are: Car Of The Year, Bike of The Year, Viewer’s Choice Car of The Year, Viewer’s Choice Bike of The Year, Best Design & Styling, Premium Bike of The Year, Import Bike of The Year, Car Dealer of The Year, Best Value For Money Car, Best Variant of The Year, Car Manufacturer of The Year, Best Driver’s Car, Performance Car of The Year, Compact Sedan of The Year, Sedan of the Year, Luxury Sedan of The Year, Compact Luxury Car of the Year, Hatchback of the Year, SUV of The Year, Engine of The Year.

     

    The jury panel comprised of experts like Hormazd Sorabjee (Editor – Autocar India); Renuka Kirpalani (Editor – Autocar India show); Shapur Kotwal (Deputy Editor – Autocar India); Narain Karthikeyan (India’s first Formula 1 Driver); Kartikeya Singhee (Consultant Editor – Autocar India Show); Manvendra Singh (India’s leading Automotive Historian & Restorer); Rishad Cooper (Two Wheeler Editor – Autocar India); C S Santosh (Motocross Rider).

     

    The entire methodology and process is validated by knowledge support partners PricewaterhouseCooper.

     

     

  • Quick to Quickest: In next 6 months, Flipkart may deliver your packages in just 3 hours

    By Varun Sood

     

    Indian online shoppers would ideally like to push the button on their purchase and hear the doorbell chime immediately after, announcing delivery. That’s not going to happen anytime soon but e-tailers, led by Flipkart, are trying to get as close as they can. The country’s largest online retailer is figuring out how it can get goods to the customer’s doorstep in as little as three hours.

     

    Bengaluru-based Flipkart is evaluating which products and cities it can start with even as it considers pricing for the service, which we learn could be rolled out in the coming six months.

     

    “We have to figure out the technology, pricing for these services,” said Sujeet Kumar, head of WS Retail and ekart Logistics. “Such deliveries are necessity driven — say a thing a customer wants to gift or something he needs immediately.

     

    Mr Kumar, who joined Flipkart in 2008, declined to put a date on when the logistics arm, ekart, could start with this service. WS Retail, which used to be part of Flipkart, has since been spun off and is now the largest vendor on the Flipkart marketplace. “Flipkart has to offer a viable business model because it (3-4- hour delivery) will be expensive for the customer,” Kumar said in an interview last week. However, we learn it could start with some products in 3-4 cities as early as July.

     

    India’s e-commerce space has grown rapidly in the last few years since Flipkart first started operations in 2007, when most deliveries took a few days. Now, the three top online retail firms — Amazon India, Flipkart and Snapdeal — offer same-day delivery in big cities for a fee. They deliver the next day for free in the big cities but deliveries can take longer outside these areas

     

    Faster delivery could, therefore, prove to be a game-changer in the country’s fiercely competitive e-commerce space, reckon experts, and shortening the shipping time to a few hours may draw more users. This could also persuade Amazon India to bring the service to the country. Its parent ships goods, including detergents and shampoos, to consumers in Manhattan in 60 minutes for a $7.99 fee.

     

    To be sure, there are more than a few wrinkles that need to be ironed out, said experts.

     

    “There are two important things retailers need to get right to make this work,” said Karan Girotra, professor of sustainable development at Insead. “First, they need to select a small subset of their offerings which are available with these time frames. Second, meeting this delivery promise requires organisations to build very different logistics and operational systems than those necessary for traditional delivery route-based delivery systems For instance, retailers may need to have many more warehouses in central parts of the city to make these work.”

     

    Flipkart, which already offers users across 10 cities same-day delivery, says it has a strong logistics and delivery team in place, with 13 warehouses and over 12,000 people helping with last-mile delivery. “The kind of data we have is much richer than, say Google Maps,” said Kumar, adding that the company will start deploying more technology as it focuses on providing value-added services, including faster delivery, as it seeks to edge past competition.

     

    Mr Girotra also believes that the marketplace model may make it difficult to bridge the time barrier.

     

    “Players with marketplace-based models… will find it much harder to pull this off,” he said. “For such players, the delivery often involves picking up the merchandise from a third-party location and it is much harder to offer ultra-fast delivery.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Astro Forecast 2015: What the Stars Foretell for Media & Marketing Professionals

     

    It’s that time of the year when MxMIndia brings you astrological forecast for the year. We’ve been doing that since 2011, when we started ops.

     

    The forecast is being brought to you by GaneshaSpeaks.com, #1 astro forecast company in. It offers accurate, reliable and trustworthy services online and on premium rate telephony (55181) on all major telecom providers in India. Content syndication for print, TV, online, telecom and apps is one of the major verticals in GaneshaSpeaks.com. For more details, call +91-79-61604100 or send a mail to contact@ganeshaspeaks.com.

     

    This is the first in a two-part series. Look out for the forecast for creative professionals tomorrow.

     

    Aries (The Ram)

    (21st March to 20th April)

    With the Sun placed in the 10th House from your Sign, along with Venus and Mercury, expect to get plenty of growth opportunities. However, with Saturn turning to a retrograde motion by mid March, you may feel there’s plenty of struggle involved in everything. Your interest and inclination towards spirituality shall surge, thanks to Jupiter’s significant influence over Saturn. This is a good thing, says Ganesha, as you shall feel more in tune with yourself, and should also be better equipped to deal with roadblocks or failures, if any. Academic endeavours, higher studies, research and similar pursuits shall be highly favoured. The year’s beginning shall be pretty opportune, so keep your eyes open. However, you will need to be careful around June-July. Steer clear of legal battles and over-the-top confrontations. All through the year, it will be your health that will need careful attention. Be mindful of handling even minor ailments with due care; do ensure that you follow a good lifestyle. Spirituality will aid you in this sphere too, says Ganesha. Chant, breathe and follow your Yoga regimes religiously.

     

    Love and Relationships

    Strive for emotional balance, and things shall start falling in place thereafter, in your love life. You may start a new relationship with the new year. However, as always do not forge ahead at a break-neck speed. Go slow, and think things through, as your lay foundations and swear promises. This will be an excellent time for developing and nurturing a lasting relationship, but only if you are true to your heart. If you see anything amiss, don’t close your, just because your heady hormones tell you to do so. Listen to your instincts! Mid-year will be a critical time; any sort of nagging, complaining shall have the power to toss your relationship to either extreme. However, in a way, this intense period shall also be good, as it will clear the air. For the ones already committed or married, there are chances of distraction with the North node (Rahu) transiting through your House of Partnership. Watch out!

     

    Be Careful!

    :: You may get into disputes, due to your aggressive stand. Ganesha strongly advises you to stay away, particularly from the ones that may prompt you to take a legal course of action.

    :: From June to September, Saturn transits through Scorpio in a retrograde mode. Watch your health!

    :: On the career front, a major change in the overall direction is envisaged. A lingering sense of dissatisfaction may push you to change. Go slow, and measure the pros and cons. Avoid taking any major decision regarding your career during this period.

    :: Listen to your well-wishers’ advice. Deliberate well on your decisions; avoid haste.

     

    Taurus (The Bull)

    (21 April to 21 May)

    The initial stages of the year are not likely to be favourable for you, especially as Saturn would be transiting in the 8th Sign from yours. You may be brimming with dissatisfaction and may become impatient to usher in radical changes in your circumstances to make life more comfortable. Besides,  the Lord of your Sign transits in a trine with your Sign, along with Sun and Mercury – which indicates that you shall proceed with determination in your objective to make the desired changes. They could be as drastic as selling your present house and buying a new one, or even relocating to another city or country. However, don’t expect much to change before Jupiter gets direct from 9th April 2015. You are likely to develop a leaning towards spirituality, which is bound to calm your restlessness. In money matters, you must not be impulsive, or over-generous, which means don’t invest your money recklessly, and don’t lend it indiscriminately. To satiate your craving for change, Ganesha advises you to buy something special, maybe a new, more luxurious vehicle.

     

    Love and Relationships

    On the love and relationships front, Ganesha advises you not to rush ahead blindly. First try to gauge whether you and your beloved are on the same wavelength, find out about your likes and dislikes, and your long-term ambitions, and only then decide whether to get into a committed relationship. Once you have taken the preliminary precautions, then in the second quarter of the year you may take your decision about whether to enter into a long-term relationship or not. If you are already married, you are likely to feel that things are getting a bit stale, so you may have to do something exciting, such as going on an outstation trip together, to revive the spark. The period from May to July would be ideal for undertaking such a trip. Some of you may have to do more, in order to maintain the cordiality in your relationship, such as consciously keeping your foul temper in control.

     

    Be Careful!

    :: Keep a safe distance from speculation-based transactions, betting or extreme financial risks.

    :: Don’t lend money to anyone, but rather invest in some secure bonds.

    :: The time between the middle of June to the middle of September 2015 may not very favourable for you, leading to uncertainty and confusion. Avoid taking any major decisions.

    :: Don’t take impulsive decisions without considering the ground realities.

     

    Gemini (The Twins)

    (22nd May to 21st June)

     On the whole, Ganesha predicts that the positives will outweigh the negatives for you this year, but it sure is going to be a mixed bag of fortunes. You will face some really tough challenges, especially with Jupiter transiting in a retrograde mode, and success may elude you despite you putting in your best efforts. This may leave you a bit confused and discouraged. However, you shall gain clarity by and by, hints of which you may see as early as in the latter part of January, and you will get the desired results of your efforts if you remain patient and pragmatic. On the personal front, you may have to face much hardship, owing to the effect of Saturn transiting through the 7th Sign from yours. You must try to sort out misunderstandings amiably through discussions. Ganesha advises you to keep a tight fist as far as monetary matters are concerned. Unnecessary expenses could leave a severe dent on your reserves of savings. There is no reason to get disheartened, though, as Jupiter gets into direct mode from 9th April, which indicates that things will then start taking a positive turn.

     

    Love and Relationships

    During the first three months of the year, at least, you shall make your best efforts to spare sufficient quality time with your spouse with the aim of controlling the petty discords that may be simmering beneath the surface. Ganesha also advises you to flow with the tide and take the ups and downs in your stride. Though your marital life will be under tremendous strain, try to look at the positive side, and totally ignore the negatives. Around the middle of August be careful as some member of the opposite sex you like in your office could drive you to distraction, and the repercussion of it will be felt directly in your domestic life, so consciously avoid this. If possible, take your spouse out for a small vacation to strengthen your relationship. If you are a single and hoping to start a new relationship, you need to bide your time till the end of May, after which the planetary transits will be in your favour, and you may very well revive a childhood friendship to form a romantic relationship.

     

    Be Careful!

    :: Be positive; try to look at brighter side of things.

    :: On the financial front, you will have to be careful of not wasting money over unnecessary luxurious items, as it will dent your savings, something which you may regret in later.

    :: Some relationship problems caused by avoidable arguments may leave you feeling somewhat depressed, in the first half of the year; don’t depend too much on friends for support and help.

    :: Businessmen should brace up to face setbacks or disappointments, caused by missed targets. However, if you take precautionary measures and keep alternative plans ready, you may save the day, says Ganesha.

     

    Cancer (The Crab)

    (22nd June to 22nd July)

    Ganesha predicts that there will be some long-term changes happening around you in the first half of the year, owing to the transit of Jupiter, and the changes will be in your favour. Make the best of the favourable phase, raise your standards as well as targets, and plan your strategies accordingly. Saturn gets retrograde around the middle of March, and enters Scorpio from around the middle of June 2015.  Saturn re-enters Sagittarius, getting direct from 18th September. This indicates that around the middle of the year, you may reach a plateau, your progress will stall despite your best efforts, and you will feel frustrated. You need to be patient and wait for the good times to return. For property matters, this is a favourable year. If you wish to buy a house in your native place, Ganesha gives you the green signal. Health issues, especially related to your digestive system, will need keen attention. Consult your physician promptly, and ensure that you have a nutritious diet.

     

    Love and Relationships

    Life is not a bed of roses, and this fact may be driven home in no uncertain terms this year, foretells Ganesha. Your romantic life may be full of complications. If you are married or involved in a committed relationship you should avoid taking your partners for granted or becoming too possessive, as most of the problems in your relationship will be owing to your insensitivity. Besides, there may be distractions. You may be attracted to someone else. This could be mainly because of the sour relations with your existing partner. Giving priority to your profession over your personal life could also be a cause of the disharmony. The problem will be worse confounded, if your spouse also works. At times things may seem to be heading inevitably towards a break-up, and if you wish to avoid it, Ganesha advises you to go out of your way to please your partner. If you are single, and looking to mingle, the latter half of the year will be more favourable.

     

    Be Careful!

    :: Things may get a bit rocky on the personal front; stay calm. Married couples may feel that their relationship is growing stale. Be patient and make concerted efforts to cement these loving bonds.

    :: Overall, your relationships will require a lot of attention; avoid getting involved in arguments of any kind.

    :: You would do well to remain alert; try not to get too complacent.

    :: On the health front, take good care of your digestive system, follow a good diet plan, and don’t neglect medications.

     

    Leo (The Lion)

    (23rd July to 22nd August)

     In the initial phase of the year, retrograde Jupiter transits through your Sign, says Ganesha. You may start off the year with high expectations, but you will have to bide your time till the cosmos is more favourable for the execution of your plans. In the meanwhile, make the best use of the lean phase to keep up your spirits and stay motivated. Things may be somewhat tough, and you may feel that your efforts are not being rewarded, but don’t let it discourage you. After the first quarter, though, things will take a positive turn. You shall gain financial clarity from April onwards, and you shall be able to grab the lucrative opportunities that come your way. You will also be able to function to your optimum level and fulfil your creative instincts. Minor health issues will keep troubling you on and off, which makes it important for you to do yoga or meditation regularly to strengthen your immunity. Beware of accidental injuries.

     

    Love And Relationships

    On the personal front, especially for married couples and those in a stable relationship, Ganesha foresees a favourable year ahead. Your beloved shall give you lots of love and attention. Around April-May, you shall be able to enjoy your domestic life to the hilt. You shall have both the time and money to take a break from your work and go on a short outstation trip. Such a vacation is bound to bring you closer to each other. If you are on the lookout for that special someone, the planetary transits are likely to help you this year, except for the fact that around March, you may be a little confused for some reason or the other about whether to commit to a particular relationship. Ganesha advises you to relax, take your time to weigh all the pros and cons and make a sound judgement as to whether you are cut out for each other or not. At times, during the year you may feel that family members and friends are being too demanding; tackle them with tact.

     

    Be Careful!

    :: On the health front, there may be some concerns, caused mainly by burn-out, because of working too hard and for long hours.

    :: You may feel that things are too dull, and may feel frustrated. In your anger and frustration about your own situation, do not end up getting jealous of others, says Ganesha.

    :: Dwindling finances may keep you tense. Do keep a tab on your expenditure.

    :: Don’t try to force your point; draw a line between discussion and argument.

     

    Virgo (The Virgin)

    (23rd August to 22nd September)

     Saturn being in a Square aspect with your Sign will force you to keep a low profile in 2015, foretells Ganesha. You may prefer seclusion, and will cut down your interaction with people to the bare minimum. You would do well, though, to mind your words, and be very careful not to say things which are likely to hurt the sentiments of other people. On the professional front, you will have to learn new skills or adapt to new technologies to stay relevant in your industry. Your workload shall keep increasing, and you may not have much time for your domestic life. On the financial front, on the whole, you are likely to be comfortable this year despite the fact that your expenses will increase, because money, too, is likely to flow in from unexpected sources. The fact that you will not be able to save any money, though, may gnaw at your conscience and you may feel guilty at having spent too much on totally unnecessary things. Your health will be fine for the most part, except that elderly people will have to be careful about seasonal changes.

    Love and Relationships

    With Jupiter transiting in a retrograde mode in the 12th House from your Sign, things are likely to fluctuate in the extremes on the romantic front. You shall be indecisive, and unable to make any commitments. But in the second half of the year things will improve remarkably, and you are likely to find the person of your dreams, which possibly could be someone you knew as a child. Meeting after such a long gap, you shall develop romantic feelings with the person, and may even decide to take it the full distance by tying the knot. During the month of August, though, some of you may experience a lack of mutual trust, which may give rise to discords in your relationship, but if you be mature and give your beloved enough freedom, the wrinkles will soon get ironed out. The period between April and June is the most auspicious if you are looking forward to getting married. If you are already married, you will greatly benefit from taking a small vacation together.

    Be Careful!

    :: Some unforeseen expenses are on the cards.

    :: The fact that you will be unable to save any money may give you a cause for worry.

    :: Avoid getting into arguments or any such situation where you might end up saying things which may hurt others.

    :: The transiting Saturn may adversely affect your domestic life. Take care!

     

    Libra (The Scales)

    (23rd September to 22nd October)

    Ganesha predicts that the transit of Rahu through your Sign for mostly the whole year is going to make you very self-confident and assertive. You shall not let anyone take you for granted. People who had been looking down on you as being a weak and incompetent person, will be forced to change their views. However, at the same time Ganesha advises you not to become too arrogant, or else things may backfire on you. From around April, you shall come across new opportunities which will bring about positive changes in your life. However, take appropriate action only when the opportunities present themselves; until then just keep working sincerely, and as far as possible try to take on extra responsibilities, as in the long run it will only benefit you professionally. Your financial situation is likely to cause some anxiety. Although the monetary inflow will be satisfactory, your expenses are likely to rise steeply, and you may not be able to save, so try to cut out all unnecessary expenses.

    Love and Relationships

    On the romantic front, you may have to be a bit patient if you are looking to get into a relationship with someone you have been secretly admiring, as the auspicious period for it will only come around in the last quarter of the year. If you are already married or in a committed relationship, Ganesha advises you to be extremely careful around the month of August, as there are chances of your relationship developing a rift. However, if you maintain your cool and tackle all misunderstandings with maturity, things will smoothen out in due course of time. Around mid-September, you will greatly benefit from going out on an outstation trip with your beloved. Singles who are searching for their ideal soulmate are likely to be in luck this year. The chances of meeting an old friend from childhood and forming a romantic bond are quite strong.

    Be Careful!

    :: Despite cooperating with everyone, you may feel that you are not making any progress. This may make you a bit aggressive. But, you will also realise that you cannot be taken for granted any more.

    :: Be patient, maintain a cool temper and concentrate on your work. Be soft-spoken, take the initiative at your workplace, and you will make encouraging progress.

    :: Ganesha also advises you to carefully consider all the pros and cons, before you decide to change your job.

    :: Don’t jump to the conclusion that things will come easily.

    :: Your relationship with your beloved is likely to go through some rough time. Be tactful.

     

    Scorpio (The Scorpion)

    (23rd October to 22nd November)

     You may have a rather bland beginning to the new year owing to Jupiter’s retrograde transit through the 10th House from your Sign, which will get direct only after 9th April’15. It is only after this that you will find things taking a positive turn. You shall feel pumped up to achieve your goals, but you will tread cautiously. Your efforts will fetch you some good opportunities in the second half of the year. You shall get enough support from your life-partner and other near and dear ones. It will not, however, all be smooth sailing. You will have to face setbacks and several hurdles in your path, especially around February, but your inherent ability to fightback will see you through. You will not get daunted by any difficulties under any circumstances. There will be another phase of adversity around June-July, especially for businessmen. Ganesha advises you not to take any major decisions this year. However, the adversities will not be too severe, and will have almost no effect on your finances, on which front you shall be comfortable.

     

    Love And Relationships

    The transit of North Node may cause some discord in your personal life in the first half of year. There may be misunderstandings with your beloved one. The reason is probably the fact that you may be paying too much attention to your profession, at the cost you your domestic life. Under the circumstances, if you feel that your partner is taking decisions arbitrarily, without consulting you, Ganesha advises you not to blame him/her. Try to squeeze out more quality time to spend with your partner, and everything else shall fall in place by itself. During the latter half of the year, things, anyway, will improve, much to your relief. Your partner will shower you with love and affection; and, you will automatically reciprocate. After April, the year is going to be very favourable for singles. You will look for a long-term relationship, instead of running after temporary flings.

     

    Be Careful!

    :: In the initial stages of the year, you may face some complicated times and tangled issues, because your guiding star Jupiter will be in a retrograde mode, and therefore the intensity of its positive influence on your life may not be very strong.

    :: Around mid-June till the end of July, some tricky situations may prevent you from giving your best.

    :: Ganesha advises you to postpone taking any important decisions in the phases, when you feel things are too dense (messy).

    :: Be careful of your diet, and avoid junk food, as far as possible.

     

    Sagittarius (The Archer)

    (23rd November to 21st December)

    From pretty early in the year, you shall get lots of opportunities – in job, business, studies or travel. You shall taste success in whatever you do, which will give you great self-confidence, which in turn, will lead to more success. Possibly the only danger is the temptation to boast about your achievements, which Ganesha advises you to control, or else others may become resentful of your attitude. Jupiter, which first influences the Lord of the 2nd House, related to finances, and later, the 2nd House itself, suggests that your financial situation shall be good throughout the year. The professionals amongst you shall get heavy pay hikes, but businessmen may have to struggle to increase your clientèle. You may have to travel extensively in order to increase your customer base. There will be distractions but you shall overcome them easily. You will have to be careful about health issues, and take proper preventive measures if you anticipate certain minor issues such as allergies. Maintain a healthy life-style and exercise regularly to stay fit.

     

    Love And Relationships

    With the South Node (Ketu) transiting through the 5th House, related to love, intimate or long-term relationships will not be favoured. However, if you Ganesha advises you to postpone making a commitment in an ongoing non-committed relationship. If you are already going steady, there may be difficult times ahead. The Lord of the 5th House from your Sign, Mars may create troubles for you. You need to give more space to your partner. From mid June, though, you may expect better times, as the planet of love, Venus transits through Leo. Things will take a positive turn, but there will again be a dull phase, from around the end of July. It is only from around September that things will become stable in your relationships; then you may go ahead and make a commitment. Married couples will have to be very patient and accommodative to keep things at home hunky-dory.

     

    Be Careful!

    :: Since Saturn transits through your Sign for the better part of the year, Ganesha advises you not to brag about your achievements, and stay humble and down to earth all the time.

    :: Businessmen may have to travel a lot to expand their clientèle and their turnover.

    :: Although no major ailment is foreseen for you on the health front, there may be niggling minor issues, which will need to be taken care of, failing which they may worsen.

    :: Do not avoid challenges at the workplace, and give your 100%.

     

    Capricorn (The Goat)

    (22nd December to 20th January)

    With Saturn transiting in the 12th House from your Sign, you may get tired of the monotony of your work. Even more than that, you may feel discouraged at the tedious pace of progress. However, you shall not be short on motivation, so you shall continue working hard with an optimistic outlook. There will be all-round stability in your life. Besides, you shall be so absorbed with your routine work, that you may not have any time to spend on planning for future. But, Ganesha advises you to be alert about unexpected expenses, and if you work, then your rapport with your superiors. Try to comply with their instructions, and try your best to explain things politely, instead of defying authority figures’ orders openly, which will only hurt their ego, and spoil your mutual equation. In the second half of the year, the work pressure on you will decrease considerably. Take care of your health, all through the year, though.

     

    Love and Relationships

    Ganesha feels that in the year ahead, you shall be in no hurry to take your romantic relationships to the next level. You will not reveal your innermost thoughts and feelings to your sweetheart readily, but will take your own sweet time to judge, whether you are on the same wavelength or not. You will be guided more by your intellect than your emotions. You will be pragmatic, and true to yourself and your partner. In the latter half of the year, with the planets not quite supportive of love and romance, your relationship may not be very smooth. But, given the vast reserves of patience that you have, you shall overcome all hurdles. Married couples will experience ups and downs. You shall enjoy each other’s company, but at the same time you shall also have petty differences, which may really test the strength of your relationship. After September, though, the cosmos will favour romance, and positive events will make you happy.

     

    Be Careful!

    :: You might witness a sudden rise in your expenses, during the year, which may become a tough task to handle, if you fail to give proper attention to it.

    :: You shall be less inclined to concentrate on domestic matters, because of your hectic schedule, but don’t ignore that aspect, says Ganesha, or you may be in trouble.

    :: Maintain a fine balance between your work and life. Stay calm and tactful.

    :: Your health may get affected adversely, if you do not take proper care.

    Aquarius (The Water – Bearer)

    (21st January to 18th February)

    Saturn, the Lord of your Sign, shall transit through the 11th House, which is related to gains, from your Sign for most of the year, which indicates, says Ganesha, that you are likely to reap the benefits of your hard work this year. But you shall not rest on your laurels, you shall continue to work hard and strive for perfection in everything you do. Your professional prestige will thus remarkably increase. People may start crowding around you for guidance and tips. With the stars so much in your favour, Ganesha advises you to make the best of this phase, even if you don’t directly benefit financially. You shall surely gain in other intangible and unquantifiable ways. Businessman will be happy with the increase in turnover and profits. However, partnership businesses may not have such a smooth ride. With markets likely to fluctuate wildly, avoid hoarding, because if you stock too much and the prices drop, you will end up making heavy losses. Later in the year when work pressure reduces, you may indulge in some socialising.

    Love and Relationships

    Ganesha predicts that the upcoming year is going to be favourable for love and romance. There are myriad possibilities. You could meet someone new and form and romantic relationship, or a childhood friendship my develop further into a romantic bond, or someone whom you have been secretly admiring may pop the vital question, and Ganesha assures you that there is no harm in saying yes. In short, this year is auspicious to start a new romantic relationship. You shall be happy and amiable, and will be like an open book for anyone to read, more specially with that special one. All this is thanks to the planet of love and relationship, Venus, which transits favourably from June to around the end of September 2015, and will give a boost to your love aspirations. Married couples shall share a great rapport. Even those of you who feel your relationship has grown stale will experience a new intimacy and your bond is bound to grow stronger.

    Be Careful!

    :: In your bid to enhance your individuality, you may miss out on some lucrative opportunities, this year.

    :: At work, you may face difficulties while meeting the desired deadlines, during the third quarter of 2015.

    :: In business, you should keep an eye on the market fluctuations and consequently handle your inventory to prevent unexpected losses.

    :: Finances and monetary matters may cause you some worry this year. Do keep an eye open for any financial lapses, says Ganesha.

    Pisces (The Fish)

    (19th February to 20th March)

     With Saturn transiting in the 10th House from your Sign, expect your workload and responsibilities to increase, which is going to put tremendous pressure on you. You will have to be very systematic in your attitude to work, and very sincere in its execution, or else you may lag behind and not be able to meet deadlines. Try to maintain a cordial relationship with the big shots of your company, as they may come in handy during stressful times. At home, things will not be too hunky dory. The transit of the South Node (Ketu) in the 2nd House, related to family and finances, from your Sign does not bode too well for you. There may be disharmony on the domestic front, and you shall make all efforts to resolve the disputes. There may be some embarrassing moments and you may be at your wits end about how to solve certain issues. Do not be negative under any circumstances, and accept the ground realities as they are. The transit of Rahu and Ketu may adversely affect your finances, so be careful and try to save for the future.

    Love And Relationships

    Ganesha predicts that on the romantic front, you are likely to be indecisive and impulsive, which will only harm your prospects, so you would be well advised to be cool and balanced. If you are single, you may find it extremely difficult to decide whether to take a particular relationship forward or not. And the worst part is that you will have so much work pressure that you will not have any time to even think of anything else. However, the planets indicate that this year is quite auspicious to form new relationships and strengthen existing ones. You will surely find the time to get intimate with your beloved, especially if you are married, which will improve your rapport and thus you will happy. April and May are the auspicious months if you are serious about getting married. However, if you are not ready to commit, you may experiment with your relationship from June to September and then decide whether you are cut out for each other.

    Be Careful!

    :: Your efforts at work may not be appreciated, leaving you confused and disappointed. Have patience.

    :: Plan a proper work schedule, and implement it carefully and sincerely to ensure you stay ahead of struggles pockmarking your way in 2015.

    :: Ketu is the transiting in the 2nd House from your Sign. This may adversely affect your family life and finances.

    :: The transit of Rahu and Ketu shall also have a negative effect on your finances, and thus increase your problems. Manage your finances well.

    :: Take a good care of your health.

     

    Look out for the forecast for creative professionals tomorrow (Tuesday, January 6, 2015).

     

  • 94.3 Radio One launches new CSR campaign

    By A Correspondent

     

    Teejay Sidhu, Shriya Saran, Vicky Ratnani, Mickey Mehta, Rehan Poncha, Meera Sanyal, Dalip Tahil, Uday Benegal and Hrishi K

    94.3 Radio One Mumbai has launched a CSR initiative titled – Mumbai at its best, a campaign that urges city folk to take a breather from the pressures of daily city life, and make time for what truly brings fulfillment.

     

    The CSR campaign urges Mumbaikars to step back, pause, breathe, and relook at various passions they might want to pursue, that add meaning and purpose to their lives, but get lost in the fast pace and pressure of urban existence.

     

    Vineet Singh Hukmani, Managing Director, 94.3, Radio One said, “In this world where people often get caught up in a whirlwind of stress, health issues, not finding time for themselves, their families, financial stability etc. 94.3 Radio ONE is urging people to give themselves some space and consider the many options that exist in today’s world – options in career, options in passions that will help them breathe and live life at its best.”

     

    Through this campaign, the station hopes to draw young Mumbaikars just beginning on their careers, into the recognition that they have two options – to make a career of something they are passionate about or to use the resources generated from their job/business to help fulfill their dreams. It encourages listeners to not give up on the things they love and make space for this in their lives so they are more meaningful. For city folk with successful careers and hectic lives, the station’s unique campaign urges them to look at their lives and make space for their dreams, to take time out to do the things they always wanted to do but never had the chance to do it.

     

    The station plans to deliver on its promise by turning into listeners themselves, and inviting experts from the fields of health, food, music, acting, sport, politics, business and more to be hosted as role models on air. These role models would be known personalities/people from all walks of life and will answer questions from listeners based on their own inspiring example of doing this and sharing their perspective and advice on how a listener might do so in his or her life. Actor Shriya Saran and Dalip Tahil, rock musician Uday Benegal, business woman – politician Meera Sanyal, Olympian and Arjuna Awardee Rehan Poncha, celebrity chef – Vicky Ratnani will join host Hrishi K in a live conversation to kick off this campaign for the radio station.