MxMIndia

Category: NEWS

  • The concept and execution of this web series has been done by Mash Up, a part of GroupM India

    Mash Up & Blazar get Kapil Sharma to launch new Honda Mobilio

    By A Correspondent

     

    Honda India is all set to launch their new premium 7-seater, the Honda Mobilio in July. Before the launch of its TVC, the car is generating a lot of buzz around the web with a series of four videos with India’s favourite comedian – Kapil Sharma. The concept and execution of this web series has been done by Mash Up, a part of GroupM India. The digital campaign is being executed by Blazar, the digital marketing agency of GroupM India.

     

    This is the first time Honda has taken the route of a celebrity association and branded original content to launch a car. The videos are not product videos, but are designed to announce the launch of the car, touch upon its features and give the audiences a dose of entertainment. Kapil plays a Honda car salesman in the web series.

     

    GroupM released the campaign on YouTube on June 24th 2014 at 6pm. Since then the video has garnered over three lakh organic views and over 1.5 lakh likes. This is also the first time Kapil Sharma has associated with any brand. GroupM specifically chose Kapil, keeping in mind his popularity across digital media and his fan engagement on social media.

     

    Shakeel Anjum, Head – Brand Communications, Honda said, “Unlike the traditional advertising, digital is a pull medium. And we for sure wanted to leverage the medium to its best. All the four Honda Mobilio films are buzz worthy content. The first film has already gained social chatter and consumer engagement organically, within just hours of launch. Kapil Sharma is definitely the new benchmark of Family Entertainment. His humour cuts across genres and age groups. Kapil is one of the most searched celebrities on digital with a massive fan following on social media. We believed he was the best fit to launch this Family car on digital media”

     

    Kumar Deb Sinha, head, Digital Content, Mash Up said, “We are extremely thrilled to take Blazar’s long standing partnership with Honda Motors to next level by creating a brand association with Kapil Sharma. The objective is to unleash the full value of digital media and branded content to engage consumers, inducing high sharability amongst users.

     

  • In his previous role, Jadhav was head of media buying on Colgate Palmolive

    MEC elevates Rahul Jadhav to National Trading Head

    By A Correspondent

     

    MEC has announced the promotion of Rahul Jadhav to National Trading Head. In his new role, he will be responsible for media investments across platforms and will report to T Gangadhar, Managing Director, MEC, Sidharth Parashar, Head – Pricing and Investments, GroupM and to Michael Beecroft, Trading Head – MEC Asia Pacific.

     

    In his previous role, Jadhav was head of media buying on Colgate Palmolive. He has been with MEC since 2010 and will continue to be based in Mumbai.

     

    Announcing the development, T. Gangadhar, MD, MEC India said, “Trading is a massive differentiator for us and Rahul has the smarts to lead this critical function. He has an astute understanding of the media landscape and enjoys excellent relationships with our business partners. I wish him the very best in his new role”.

     

    Jadhav is a Bachelor in Engineering and holds an MBA degree from the University of Pune. Prior to joining MEC, he was Product Manager at Tata Motors. His career also includes a stint at Bajaj Tempo. He is an avid car enthusiast and a cricket fanatic.

     

  • The show will feature some of India's most successful women entrepreneurs and their journey to the top

    Bloomberg TV returns with season 2 of ‘Women in Leadership’

    By A Correspondent

     

    After profiling eminent women leaders in Season one, Bloomberg TV India is back with an inspirational new season of ‘Women in Leadership’. Today’s women is redefining her role and taking the lead in every field. Women today have pursued their entrepreneurial dreams and emerged on top and the show pays homage to these courageous, successful women.

     

    Lavneesh Gupta, COO, Bloomberg TV India said, “Through this show, Bloomberg TV India continues to strengthen its commitment to enrich the business news viewing experience. The channel has carved a niche for itself by catering to influencers and providing exclusive content to its viewers. The Women in Leadership series finds its viewers amongst the key opinion leaders across industries. The show also promises to be an inspiration for next-generation women, to accept challenges and succeed.“

     

    The first season of the show presented by Life Insurance Corporation of India, featured resilient women leaders like Ms. Chanda Kochhar, MD & CEO, ICICI Bank; Ms. Chitra Ramakrishna, MD & CEO of NSE; Ms. Usha Sangwan, Managing Director at Life Insurance Corporation of India; Ms. Roopa Kudva, MD & CEO, CRISL Ltd.; Ms. Shikha Sharma, MD & CEO of Axis Bank and Ms. Sminu Jindal , MD of Jindal Saw Ltd., amongst others. They shared insights on the importance of planning, taking on new challenges, need for confidence, need for more women leaders in the industry, requirement of role models for aspiring women, etc.

     

    The new season of “Women in Leadership” features the fascinating journey of some of India’s most talented women entrepreneurs where they share their trials and triumphs, and most importantly, what it takes to become a successful entrepreneur. It focuses on encouraging women entrepreneurs who are confident, believe in themselves and have enormous appetite to take on the best in the business to beat them at their own game.

     

    The second season will be telecast exclusively on Bloomberg TV India from July 2014.

     

  • RECMA ranks agency no. 1 in their latest report

    RECMA declares MEC as most competitive agency in APAC

    By a correspondent

     

    MEC has been named the most competitive agency in APAC according to the latest annual Compitches Report from the Research Company Evaluating the Media Agency Industry (RECMA).

     

    The 2013 Compitches report evaluates the media agencies’ success in winning new business pitches taking into account client budgets, contenders and degree of involvement in global/regional pitches. Not only is MEC Asia Pacific ranked best overall performing agency in the region, but the media agency is also awarded A grades for competitiveness in Singapore, Australia and China.

     

    The ranking reflects MEC’s success in retaining key clients following competitive reviews; including among others Mitsubishi in Australia, as well as winning significant new business for the region; such as Sony Electronics, Tiger Airways and GE.

     

    Speaking on the announcement Chief Executive Officer of MEC Asia Pacific, Stephen Li said, “The days of price comparison only are gone, and clients today are looking for an agency that can help them embrace the digital possibilities of a changing marketplace. This is especially true of the fast growing Asia Pacific region. That MEC comes out as the region’s most competitive agency is a testimony to our amazing teams around the region and our ability to deliver genuine growth for our clients.”

     

  • The collaboration will enable them to reach out to advertisers across India through the strong sales network

    Samaya TV appoints Fourth Dimension as media sales partner

    By A Correspondent

     

    Samaya TV has appointed Fourth Dimension as their national media sales partner. The collaboration will enable them to reach out to advertisers across India through the strong sales network which has been built by Fourth Dimension over last three years of operations in India.

     

    Shankar B, CEO, Fourth Dimension Media Solutions said, “We are confident about this development and hope this benefits advertisers/clients who have a big appetite for Karnataka as a region.”

     

    G V Krishnamurthy, the business head of Samaya TV added, “Fourth Dimension has been a successful media outsourcing firm which helped channels like Puthiya Thalamurai build major market share in Tamil Nadu among advertisers. I am sure they will bring in the same expertise to fuel our growth too…”

     

    Samaya TV was launched on 20th June 2010 and the positioning line for the channel is Naija Suddigaagi which stands for real and true news. Within a year of launch, Samaya TV has reached a wider viewership making it the second most viewed news channel in Karnataka after TV9.

     

  • The India chapter of the International Advertising Association will see digital experts addressing real estate developers and professionals on ways and means to exploit the digital media

    IAA to host knowledge seminar in Nashik

    The International Advertising Association (IAA) India Chapter has announced its second industry-specific knowledge seminar for the realty sector on digital media. Titled ‘Real Estate in a Digitized World’, the seminar will be held in Nashik on Wednesday, July 9, 2014.

     

    Srinivasan Swamy

    Srinivasan Swamy, President IAA India Chapter & Vice-President, Development Asia/Pacific said: “Last year, our Seminar exposed various National and Mumbai based real estate developers and professionals to a glimpse of what the digital media can offer them. At the IAA (India Chapter), we believe it’s critical for us for take this knowledge beyond the metros and we are hence delighted to take this event to Nashik.”

     

    A cross-section of experts from the digital media, advertising and real estate are expected as speakers at the event, which is going to be held at Nashik Engineering Cluster, Sahastrarashmi, C-10 MIDC, Ambad, Nashik. The event will be held from 4 to 7pm and is being supported by Deshdoot and CREDAI, Nashik.

     

    “When the economy is slowly reviving, and many real estate projects need cost effective tools like the digital medium, a Seminar like this will be timely and can help the realty sector. I hope many will participate and benefit from it,” added Swamy.

     

    “The Nashik region has shown phenomenal growth in real estate and I am sure real estate developers will benefit much from experts from Google and GroupM,” said Janak Sarda, Chairperson of the event.

     

    Digital has emerged as India’s third-largest medium and very few real estate developers have exploited its full potential. This seminar will enable an understanding and appreciation of this important medium, which real estate developers can apply, and thereby benefit from, in this fast-changing communication era.

     

  • Prajato Guha Thakurta and Sachin Kamble come on board as Associate ECDs

    Leo Burnett appoints new senior cadres into its fold

    By a correspondent

     

    Close on the heels of the announcement of RajDeepak Das joining the Leo Burnett Group as its chief creative officer comes the announcement of Prajato Guha Thakurta and Sachin Kamble joining in as Associate Executive Creative Directors, Leo Burnett India. Prajato and Sachin will be based at the Head Office in Mumbai and will work closely with RajDeepak.

     

    Commenting on this latest development, Saurabh Varma, CEO, Leo Burnett Group said, “Leo Burnett continues to be a magnet for incredible creative talent. We want to build the momentum with the hire of Prajato and Sachin. They have an excellent track record and have proven their mettle by creating some outstanding integerated campaigns. We look forward to having them join a super charged Leo Burnett.”

     

    RajDeepak Das, CCO, Leo Burnett India shared, “With a special affinity for digital, design and technology, I am really happy to have the duo on board. It will be fun working together with them on integrated campaigns across Leo Burnett India’s diverse portfolio of brands.”

     

  • This will give the channel two big advantages – the current winning mix of positioning and content, and a fresh and exciting global library

    Fox Traveller turns to Fox Life, seeks to tap new audiences

    FOX Traveller has taken on a new avatar with the launch of FOX Life India from June 15, 2014. After being the segment leader in the travel and lifestyle segment, FOX Traveller is broadening its appeal further with this re-launch to reach out to newer audiences.

     

    Fox Life happens to be a global travel and lifestyle brand in the Fox International Channels’ portfolio. This will give the channel two big advantages – the current winning mix of positioning and content, and a fresh and exciting global library.

     

    Besides a refreshing content line-up, FOX Life will bring in the global look and feel along with a refreshed thought for the audiences. Like Fox Traveller, FOX Life also believes that life should be a string of interesting journeys, rich with experiences.  The new tag line of the channel ‘Go Places’ is a summation of its philosophy, urging viewers to get out there and explore more.

     

    Keertan Adyanthaya, Managing Director, FOX International Channels said, “Fox Traveller’s journey has been exciting, fun, and fruitful. And as we continue on our next leg of this journey, it only gets bigger and better. With the promise of offering our viewers greater variety through the eclectic mix of our local and international programming, existing and new, we successfully switched from Fox Traveller to FOX Life on 15th June 2014. With the launch of FOX Life, we are growing the travel & lifestyle genre and broadening our channel appeal to variety seekers.

     

  • While it's confirmed that Sunil Lulla has decided to move on from BCCL, there is no confirm to the buzz in adland that he's joining Grey

    Sunil Lulla heading Grey-wards?

    By A Correspondent

     

    Sunil Lulla

    Is Sunil Lulla heading to WPP agency Grey? The buzz in adland says he is, though there are no official announcements as yet.

     

    Sunil Lulla, President – Corporate Development Bennett, Coleman & Company Limited, has decided to move on, a development he has confirmed. Mr Lulla has spent around nine years in at Times TV Television. Earlier this year, he moved to the Corporate Development role, when MK Anand took charge as Managing Director and Chief Executive Officer of Times Television Network.

     

  • Orion Media to use DaVinci Social to provide a more engaging and interactive radio experience to their listeners

    Orion Media deploys ‘DaVinci Social’ platform across radio stations

    By a correspondent

     

    IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, has announced that Orion Media is deploying DaVinci Social, IMImobile’s market leading TV and Radio broadcasting platform, across all their radio stations.

     

    Orion Media operates five FM radio stations and three AM services in the East and West Midlands. Together they are the most listened to commercial radio brands in the Midlands, broadcasting to 1.2 million listeners a week. IMImobile’s DaVinci Social platform will allow Orion Media to manage all audience engagement from multiple mobile and social media sources through one single platform, giving each radio station a coherent and unrestricted view of how their listeners are interacting with their radio stations, leading to better engagement insight and audience management.

     

    Using DaVinci Social, Orion Media will be able to manage, curate, distribute and analyse user generated content, allowing their radio stations to easily integrate user generated content into the live environment to enrich their programs in order to create a more meaningful conversation with their listeners, adding a new layer of interactivity to the radio experience.

     

    Phil Riley, Chief Executive at Orion Media commented, “We chose IMImobile due to their strong heritage and deep understanding of the radio broadcasting sector. The DaVinci Social platform allows us to interact with our audience without the need of multiple tools, streamlining the process of sorting, integrating and responding to our listeners to create a more interactive radio experience.”

     

    Steve Godman, Commercial Director Brands, Media and Agency Group at IMImobile said, “We are pleased to enter a partnership with Orion Media, the leading radio broadcaster in the East and West Midlands. Radio broadcasters across the UK need to adapt to changing listener behavior, who are demanding that their radio station listen, interact and use their content. We believe DaVinci Social will allow Orion Media to drive audience engagement and easily tap into the potential of user generated content to increase their footprint across the Midlands.”

     

  • In his new role, Pranay will be responsible for strengthening the strategic output on key clients

    Havas Media appoints Pranay Shah Singh to lead strategy

    By a correspondent

     

    Havas Media Group has announced the appointment of Pranay Shah Singh as Head of Strategy for Indonesia.

     

    In his new role, Pranay will be responsible for strengthening the strategic output on key clients including, XL Axiata, Danone, AXA, LG Electronics and Kakao Talk. He will also work closely with account leads, innovation and new business teams to drive the adoption of group’s proprietary Meaningful Brands Research and Meaningful Connections Planning Process that helps brands connect with people and create shared value for brands and consumers.

     

    Pranay joins the agency with ten years of experience in the dynamic Indian media industry, where he developed an expertise in strategic planning, media research, consulting and content marketing, working with multinational media agencies and boutique consulting. His last stint was with ZenithOptimedia India, where he led communications planning for FMCG companies like Reckitt Benckiser and Nestle. His involvement in social initiatives like Dhriti and recognition as a rising media star in India by Brand Equity magazine, are testamant to his interest in the evolution of communications, and how it impacts society and culture.

     

    He will report jointly to SK Biswas, Chief Strategy Officer of Havas Media Group APAC and Riadi Sugihtani, CEO of Havas Media Group Indonesia.

     

    Commenting on the appointment, SK Biswas said: “In addition to his media expertise, Pranay brings with him a lateral thinking approach to consumer insights, branding and business issues that connects well with the Meaningful Brands approach at Havas Media Group. He has also shown great curiosity and enthusiasm for the market and I have no doubt that he will prove to be an asset to our pool of clients, who are banking on our support to reach the next level in their meaningfulness journey .”

     

    On his appointment, Pranay said: “I am delighted to be a part of the expanding Havas Media Group and exploring new media horizons of Indonesia, one of the giants of Southeast Asia that is witnessing unprecedented consumer growth.”

     

  • BA is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job

    British Airways appoints Carat as its media agency

    By a correspondent

     

    As part of a global pitch, British Airways has chosen Carat as its media agency on record. Priti Khurana, Marketing Lead for British Airways in India and S Asia said that the brand is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job.

     

    “British Airways is the preferred carrier for a large part of the discerning traveler audience from India and we are keen to take the appeal much further. To this end, British Airways has already made sizeable investments on the technology and infrastructure front and now we’d want the message to be driven home, with maximum impact”

     

    A high voltage media campaign is also scheduled to go on-air soon and Carat is already working on the plans.

     

    Vidhu Sagar, Executive VP, Carat Media said, “British Airways is a prestigious brand and has always been the preferred choice of the discerning traveler. However, with the recent expansion of the franchise to include more mainstream audiences, our media approach is now going to be similarly aligned to connect the brand message with the chosen prospects most effectively. We shall endeavour to do this with the help of all pertinent media platforms – including Television, Print, Digital, OOH as well as Activation, as appropriate”

     

    Kartik Iyer, MD of Carat India said, “We are absolutely delighted that British Airways has chosen Carat to partner them in this growth phase of their business. British Airways had always led the market in creating iconic brand communication campaigns and we look forward to partnering them in their endeavor to engage with the vast traveling population of India”

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