MxMIndia

Category: NEWS

  • The launch of the app coincides with the most awaited football series of the year – FIFA World Cup 2014

    Tata Sky unveils popular app around FIFA WC

    By A Correspondent

     

    DTH player Tata Sky has launched its popular application Everywhere TV on PCs (laptops and desktops) on the eve of FIFA 2014. The Tata Sky ad campaign, announcing the launch of the app coincides with the most awaited football series of the year – FIFA World Cup 2014, which can also be viewed live on Tata Sky Mobile app.

     

    The campaign speaks to at all the football fans in India who don’t have a second TV at home and could end up disturbing their family members by watching FIFA on the common TV in the middle of the night. It shows how football fans can now enjoy their favourite matches on their laptop, anywhere, without disturbing anyone else.

     

    One of the ad films features a husband watching the match on his laptop, sitting in the bathroom to avoid disturbing his wife. Only when he cannot contain his ecstatic appeals on the football match, does the clueless wife get up and locate him. Similarly the other ad film shows a surprised mother coyly walking into her teenage son’s room, when she hears the boy celebrating a ‘Go…go…Goal’ sitting in the cupboard of his room.

     

    Vikram Mehra, Chief Commercial Officer, Tata Sky said, “The Everywhere TV service launch has been timed just before the football World Cup, to ensure that home laptop doubles up as the 2nd TV at home, thus allowing youngsters to watch late night football matches on their laptops with headphones without disturbing their entire family.”

     

    Sukesh Nayak, Executive Creative Director, Ogilvy& Mather also commented on the ad campaign, “If one observes a typical football fan we see that he is not the one to hide his excitement, whether it is his happiness at a goal scored or his anger against a wrong move. Taking this insight we created messaging for Tata Sky Mobile App that lets you watch the live telecast of FIFA World Cup on laptop and other devices. The message was very simple; you could hide and see football but your excitement will still give you away.”

     

  • Atul Ahluwalia moves to new role of Vice Chairman, India while Dilip Yadav has been promoted to Managing Director Client Services and will also lead Weber Shandwick's Creation brand

    Weber Shandwick strengthens India leadership team

    By A Correspondent

     

    Weber Shandwick has announced the strengthening of its India leadership team. Atul Ahluwalia, formerly managing director, takes on a new role as vice chairman and will continue to lead the firm’s India operations. Dilip Yadav, formerly deputy managing director, has been promoted to become managing director – client services and additionally is appointed managing director of Creation, one of Weber Shandwick’s best-in-class engagement brands.

     

    Also, Carolina Bajaj joins the firm from Edelman and has been appointed deputy managing director, India. Bajaj will be responsible for overseeing the Weber Shandwick Mumbai and Bangalore operations, as well as the India practice teams. Bajaj joins the India senior management team alongside Ahluwalia, Yadav and Mabel Phoon, executive vice president, operations, India.

     

    Bajaj comes to Weber Shandwick from Edelman, India, where she led their India Corporate practice and was head of their West Region, India. She has more than 14 years of experience in public relations across corporate, aviation, real estate, sports, tourism and consumer sectors. She has also previously worked for the Wadia Group.

     

    “Atul continues to deliver strong leadership in India. His new role reflects his stature in the local market,” said Tim Sutton, chairman of Weber Shandwick Asia Pacific. “Dilip’s new roles are testament to his supreme aptitude to build strong, successful client relationships.”

     

    “We are also delighted to welcome Carolina. She holds all the cards to grow our operations in Mumbai and Bangalore significantly and is a great addition to our India-wide leadership team,” said Sutton.

     

    Yadav will continue to report to Ahluwalia but will have additional dotted reporting lines to Baxter Jolly, vice chairman, Asia Pacific, for his client services role, and George Coleman, president of Creation worldwide. Bajaj will also report to Ahluwalia, with dotted reporting into Jolly.

     

  • The ad campaign for TVS Wego is based around a simple but effective brand proposition, 'We Time'

    Dentsu says it with ‘We Time’ for TVS Wego

    By a correspondent

     

    Dentsu communications has unveiled a new campaign for TVS Wego. Since its launch TVS Wego has been the scooter that promises to give young couples their own private time together. The ad campaign for TVS Wego is based around a simple but effective brand proposition, ‘We Time’.

     

    To launch the new and improved Wego 110, loaded with latest cutting-edge features and incorporating modern design elements, the team found the perfect opportunity to find an even more contemporary take on “We Time”. The brief was to further establish the proposition of ‘We Time’.

     

    However, in a category where most scooters have started to take on a unisex positioning, a couples bike needed to find a life truth that is powerful enough to cut through clutter and create deeper emotional connect with this audience. Thus was born the idea of an “equal partnership”, something that is so much more than lip-service, in the lives of couples today.

     

    Aniruddha Haldar – Head of Marketing for Scooters, Corporate Brands & Media said, “TVS WEGO is designed for the modern urban young couple. It strives to meet a critical need of quality time together ‎- “WE TIME”. The new campaign showcases this effectively, beautifully using the metaphor of marriage vows of the couple. The advertising is clutter breaking, contrary to category codes and is receiving rave reviews. As creative partners Dentsu Communication has delivered a winning campaign that will go a long way in cementing TVS WEGO proposition of WE TIME in the minds of the sophisticated urban couple, and making it their preferred brand.”

     

    Ashwin Parthiban – Executive Creative Director – South, Dentsu said, “TVS Wego is a sharply defined brand that celebrates the equality of roles and responsibilities between today’s urban couples. The bike is designed for two, to be ridden by either. The vows taken during most Indian weddings, while walking around the sacred fire, require that both the man and the woman take turns to lead – signifying the equal part they play in their journey of life. The magical fit between this cultural truth and the brand’s purpose is the stuff great creative is made of. The vows, of course, have been re-purposed to reflect the way today’s young couples take tradition, and give it their own meaning.”

     

  • The idea was to showcase the shoe technology in the best possible way and to bring out the Jet Engine working in front of the consumer

    DDB MudraMax unveils new initiative for Reebok Jetfuse Run

    By a correspondent

     

    DDB Mudramax has unveiled a new campaign titled Reebok JetFuse Run. The creative idea was to showcase the shoe technology in the best possible way and to bring out the Jet Engine working in front of the consumer.

     

    The new offering brings soft, light and flexible together into one running shoe. Inspired by a jet engine, an underfoot current is created by moving air technology which provides maximum cushioning. The flexible grooves allow the foot to bend freely adding comfort and movement whilst running, and the upper is designed using lightweight materials to give the shoe added breathability.

     

    The objective of the campaign was to urge people to enter the showrooms and to try the new Reebok Jetfuse Run. This was based on the client’s brief to showcase the shoe technology in a very dynamic way and to incorporate the working of a Jet engine with the shoe in a single frame.

     

    In this campaign, DDB MudraMax used LED screens in all store windows and created a state of the art video which showcased the working of the Jet Engine and combined it with the shoe technology. The campaign has launched across 100+ stores in all major cities in India. To make consumers aware about the new technology media type used is Window, Launch Zone, FW Wall, etc.

     

    The communication highlights the fact that the shoe is very technologically advanced in a very practical environment.

     

    Commenting on the same, Somdeb Basu, Brand Director, Reebok said, “The JetFuse footwear collection is further proof of Reebok’s commitment to create innovative and unique performance shoes for runners. Reebok is encouraging people to step out of their comfort zone when it comes to running and DDB MudraMax team has effectively created visibility and inquisitiveness for the product where people are turning up to check it out.”

     

    Mandeep Malhotra

    Mandeep Malhotra President, DDB MudraMax – OOH Retail & Experiential said, “Reebok has always been a brand I have personally enjoyed working on. The current campaign as always had a need for technology and innovation as part of the integral brief. Love the energy that transpires collectively within mudra and client teams.”

     

  • With this Blippar boasts of one of the biggest data footprints for consumer AR use around the world

    Blippar acquires augmented reality pioneer Layar

    By A Correspondent

     

    Leading mobile image-recognition platform Blippar has  announced the acquisition of Layar, a key pioneer in bringing augmented reality (AR) to mobile devices since 2009. With the acquisition, Blippar establishes one of the biggest data footprints for consumer AR use around the world, providing comprehensive insights on user preferences regarding interaction with above-the-line media, product packaging and in-store shopper marketing.

     

    While Layar will be 100 percent owned by Blippar, moving forward, the company will maintain its consumer offering and continue to deliver on its B2B contracts, notes a communiqué, adding: “Together, the companies engage with more than 50 million consumers, work with over 5,000 brands and publishers and over 100,000 self-publishing partners and operat in over 175 countries.”

     

    “We started Blippar with the vision of delivering high-quality, engaging, ubiquitous consumer augmented reality through a ‘browser’ of the physical world,” said Ambarish Mitra, co-founder and CEO at Blippar. “In only 33 months we’ve gone from building prototypes in the living room of my flat to connecting millions of consumers to thousands of brands around the world, making the verb ‘to blipp’ synonymous with AR experiences. To me, Layar has always demonstrated that it shares this vision of an augmented world. Now working together as one team, we will further define what consumer augmented reality needs to be, and what will be required to deliver it on a global scale as an intuitive daily behaviour.”

     

    “Blippar and Layar have a shared vision and ambition,” commented Quintin Schevernels, Layar CEO. “Both companies have been exploring the market for Augmented Reality very successfully over the past years. Since they are extremely complementary, joining forces creates the undisputed global market leader in its industry.This new combination will further fuel ambitions and has the potential to change the way people interact with the physical world forever.”

     

    In acquiring Layar, Blippar expands both its reach and scale, improving its ability to deliver the highest quality AR experiences to the maximum amount of consumers. Blippar will target the entire AR market by combining the R&D capabilities of both businesses, while maintaining the companies’ relative target market positions. With its proprietary AR platform for iOS, Android, Windows and Blackberry devices,Blippar’s core strengthhas been high-end and large brands and publishers, whereas Layar’s platform, white label technology and self-publishing tool has targeted the long tail of the market with lower budgets.

     

    The acquisition of Layar follows investments Blippar has made in the wearables space, recently announcing the first fully functioning image-recognition capabilities for Google Glass, along with the first true augmented reality gaming technology for the platform. The company plans to share further details on the acquisition and its product roadmap in Q3 2014.

     

    Blipparâ„¢ is the leading image-recognition platform for brands, advertisers, and publishers, instantly bringing physical newspapers, magazines, products, signage and merchandising to life. Utilizing proprietary, best-in-class technology, Blipparâ„¢ enables users to unlock the physical world with stunning interactive, digital content experiences and engage with their favorite publications, brands and celebrities via their iOS, Android, or Windows mobile devices. Since launching in the UK in 2011, Blipparâ„¢ has expanded rapidly, partnering with some of the biggest and most exciting media owners and brands in the world — including  Condé Nast, TIME Inc., Unilever, Kraft, Nestlé, Heinz, Coca-Cola, Anheuser Busch, Xbox, L’Oréal, Universal Pictures and Jaguar. To learn more, visit blippar.com.

     

    About Layar

    Layar was founded in June 2009, and has offices in Amsterdam, New York and Toronto. The company’s mission is to provide the highest quality products, tools and services for the augmented reality and interactive print industries. Almost 100,000 marketers and publishers from all over the world are already taking advantage of Layar’s platform to make their products interactive.

     

    Contact Information:-

    mailto:Press@blippar.com

     

     

  • Eleven consumers to get a once in a lifetime chance to win a trip to Europe and watch Messi and Ronaldo in action

    Galaxy 11 football stars to work their magic for Samsung Galaxy 5

    By A Correspondent

     

    Samsung Electronics Co. Ltd. has launched an exciting football theme campaign for its newest flagship device, the Galaxy S5, in India. The global consumer marketing campaign, titled ‘Galaxy 11’, features 13 top football players from around the world using Galaxy S5 and other Samsung devices in an attempt to save the planet from alien domination in a football match.

     

    Elated at the launch of the campaign, Asim Warsi, V.P., Marketing, Mobile & IT at Samsung India said, “Samsung’s marketing history has been about creating unique campaigns and this new campaign embodies the same philosophy by combining the best of two worlds – Technology and Sports. To further encourage consumer engagement and celebrate the spirit of the football season, we have launched exciting consumer offers including free trips to Europe and other attractive advantages for our consumers.”

     

    The new campaign captures the training regimen of three of the best football players in the world - Lionel Messi, Cristiano Ronaldo and Wayne Rooney - supported by Samsung Galaxy S5. Samsung devices equipped with features like water-resistant functionality, faster auto-focus, heart rate monitoring and dedicated fitness tools, allow players to perform at their very best.

     

    Samsung has also launched a consumer promotion offer for a free trip to Europe. Among the consumers who purchase a Galaxy S5 between June 14 and July 15, 2014, 11 lucky winners will get an opportunity to win a sponsored trip to watch Lionel Messi and Cristiano Ronaldo in action in Europe. In addition, consumers are being offered delightful schemes such as Rs. 10,000 exchange value on their old smartphone, pickup – drop care service and one time screen replacement on purchase of Galaxy S5.

     

    To support this campaign, Samsung has also released the Galaxy 11 Anthem to celebrate the unifying spirit of sports and fervent ardour of football enthusiasts across the country. The video has been shot by music video director Chris Sims of DNA (Usher and Christina Aguilera) working with famed choreographer Jamaica Craft to create the upbeat football “dance” for this summer.

     

    The Galaxy 11 squad includes: Lionel Messi (Argentina; Captain), Cristiano Ronaldo (Portugal), Wayne Rooney (England), Mario Gotze (Germany), Oscar dos Santos (Brazil), Wu Lei (China), Stephan El Shaarawy (Italy), Victor Moses (Nigeria), Radamel Falcao (Colombia), Lee Chung-Yong (South Korea), Iker Casillas (Spain), Landon Donovan (United States), Aleksandr Kerzhakov (Russia) and Franz Beckenbauer (Germany; Manager).

     

  • India gets just 27 metals at Cannes Lions, but wins in Cyber & Mobile herald good news

    Mediocre performance by India @ Cannes Lions

     

    By Sandeep Puraname

     

    The Cannes Lions International Festival of Creativity, the world’s leading celebration of creativity in communications, has announced the final winners that will take home trophies from the 2014 awards.

     

    India drew a blank at the Titanium and Integrated category which was presided over by Prasoon Joshi, Chairman, CEO, Chief Creative Officer, India/South Asia, McCann Worldgroup. However, the good news is that Indian entries earned metals in the Cyber and Mobile categories. After having drawn a blank in these two categories over the years, winning here was critical given that both media vehicles are growing worldwide, as well as in India where the smartphone and internet penetration has leapfrogged over the years.

     

     

    The awards presented at the final evening ceremony were:

    Lion of St. Mark to Joe Pytka in recognition of his outstanding contribution to creativity in advertising and communications

     

    Agency of the Year was given to Adam&EveDDB, London. Dentsu, Tokyo came second and AlmapBBDO, São Paulo third.

     

    Independent Agency of the Year went to Forsman & Bodenfors, Gothenburg. Second place went to Lemz, Amsterdam and third to Wieden + Kennedy, Portland.

     

    The Palme d’Or, given to the most awarded production company, was presented to MJZ, USA. O Positive Films, USA came second and Outsider, UK third.

     

    The Network of the Year award was presented to Ogilvy & Mather with BBDO taking second place and DDB in third.

     

    The inaugural Regional Network of the Year winners were announced as:

    APAC -BBDO

    EMEA – DDB
    North America – BBDO
    South America – Ogilvy & Mather

     

    Also awarded was the Holding Company of the Year which went to WPP. Omnicom took second place and Publicis third.

     

    The coveted Creative Marketer of the Year trophy was presented to McDonald’s in honour of their consistency in placing creativity at the heart of its advertising and communications and distinguishing themselves by inspiring innovative marketing of their products. Steve Easterbrook, Senior Executive Vice President and Global Chief Brand Officer, was present to collect the accolade.

     

    The winners of the Young Lions Film Competition were also announced, with the Bulgarian team, Vladimir Gerasimov and Zhelez Atanasov winning the Gold medal.

     

    The Young Marketers Competition saw the dedicated jury award the team from Russia, Marisol Diaz Rozic and Marianela Frick from Pepsico, with the Gold medal.

     

    Cannes Lions was been attended by 12,000 delegates and seen seven days of non-stop content delivered by more than 500 speakers, over 37,400 pieces of work showcased at the Festival, inspirational academies, seven young lions competitions, four awards shows, two galas and unrivalled networking opportunities throughout. Visit the Cannes Lions YouTube page, http://www.youtube.com/user/canneslions, to catch up on the highlights of the week or the official website, www.canneslions.com, to view the winners of the 61st Cannes Lions awards.

     

  • The campaign's tagline 'The tiger is ready to roar' encapsulates the essence of this aggressive sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms

    Milestone Brandcom unveils new campaign for DSP BlackRock MF

    By A Correspondent

     

    Milestone Brandcom has created a pan-India, high intensity outdoor campaign for DSP BlackRock Mutual Fund for their ‘India T.I.G.E.R’ fund.

     

    The campaign’s tagline ‘The tiger is ready to roar’ encapsulates the essence of this aggressive sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms. Starting on June 2nd, 2014, the outdoor campaign had a total of 500 touch points in cities such asMumbai, Delhi, Bangalore, Pune, Ahmedabad, Surat, Rajkot & Baroda; spreading awareness about this product amongst the investing population.

     

    The campaign brief was to reach out to both existing investors as well as potential ones, who believe in the idea of development and growth, and highlight this 10 year old offering from DSP BlackRock. The campaign was well received and helped create brand recall and reignite interest in this product among the target group and the industry.

     

    Imtiyaz Vilatra
    Aditi Kothari

    Speaking about the campaign, Imtiyaz Vilatra, Founding Member & Managing Partner Milestone Brandcom said, “Creating visibility for the T.I.G.E.R Fund was very challenging as there are many mutual fund companies in the market with multiple products. We had to create a niche for DSP BlackRock Mutual Fund as it is one of the premier financial brands in the country to leave a lasting impression on the target audience. We were able to create and deliver upon a comprehensive high intensity campaign across 8 cities while breaking away from the clutter and retaining brand essence for the product and so far the results have been very positive.”

     

    Aditi Kothari, Head of Marketing at DSP BlackRock said, “We have been working with Milestone since a number of years and they have never fallen short of delivering upon our expectations. When we spoke to them about an outdoor campaign for our product, they worked tirelessly to help us launch our campaign. This campaign really helped us showcase this product and our brand in the market and the feedback has been very encouraging. I feel that this has been one of our strongest and most appreciated campaigns till date and business results are now showing.”

     

  • Vodafone has deployed four 'Vodafone Mobile Buses' that will travel with the Warkaris all through their journey to Pandharpur to help them remain connected

    Vodafone announces unique initiative for Warkaris

    By A Correspondent

     

    Vodafone India has announced a unique initiative to joinlakhs of pilgrims undertaking the annual padayatra to Pandharpur. Starting from Pune, Vodafone has deployed four’Vodafone Mobile Buses’ that will travel with the Warkaris all through their journey to Pandharpur to help them remain connected.

     

    The ‘Vodafone Mobile Buses’are equipped with free calling facility, mobile phone charging points and recharge vouchers at market price. In addition to these services, the buses will haveM-Pesa money transfer service, which will enable Warkaris to transfer money and recharge their prepaid numbers irrespective of the service provider. The objective of the initiative is to empowerWarkaris stayin touch with their loved ones throughout the duration of their arduous trek. Warkaris will be able to make use of the facilities at all halting points of the Palkhi between Pune to Pandharpur.

     

    Speaking about the initiative Ishmeet Singh, Business Head – Maharashtra & Goa, Vodafone India said,”At Vodafone, we like to stay closely aligned with customer requirements and constantly work to add value for our customers. With the ‘Vodafone Mobile Buses’initiative, we aim to help Warkaris remain connected with their family and friends. The Warkaris can depend upon Vodafone’s reliable network to help them keep connected throughout thejourney. We hope that this initiative will help in enhancing the spiritual experience of the Warkaris.”

     

  • The account was won following a multi-agency pitch that included top agencies of the country

    Scarecrow bags creative mandate of Radio City 91.1 FM

    By a correspondent

     

    Scarecrow Communications has won the creative mandate for Radio City 91.1 FM, one of the leading radio networks in the country. The account was won following a multi-agency pitch that included top agencies of the country and will be handled by the agency’s Mumbai branch.

     

    Ashit Kukian

    Talking about the development, Ashit Kukian, President & COO, Radio City 91.1 FM said, “Radio City is a robust media brand and it is a matter of great pride that after 13 years of inception, we are now considered synonymous to the category. With radio industry poised for the next phase of growth, we see a need to further augment the brand Radio City and therefore called for creative partners. We were overwhelmed with the enthusiasm and participation of the creative agencies. We narrowed down on Scare Crow communications after evaluating their past credentials and their radio understanding and are confident that they would partner our efforts.  We look forward to some great work from them.”

     

     

    Manish Bhatt

    On winning the account, Manish Bhatt, Founder Director, Scarecrow Communications, said “We are very ecstatic about this win, as Scarecrow has a soft spot for radio as a powerful communication medium. The fact that we won this account soon after we were crowned ‘The Agency of the Year’ at Mirchi Kaan, 2014, is truly the icing on the cake and what makes it a special achievement for us. Radio City being one of the big players of the industry, it gives us the challenge and excitement that we look for in building a brand”

     

    Arunava Sengupta (Joy), Founder Director, Scarecrow Communications, added, “This win is very significant as to work on a Radio brand it is very important to have knowledge of local nuances of different cities as radio needs to connect at a local level. I am really looking forward to deepening the connect that Radio City already has along with the brand team.”

     

  • At the recently conducted World Dairy Innovation Awards 2014 during the 8th Global Dairy Congress at Istanbul, Amul bagged the best marketing campaign for the campaign

    FCB Ulka’s campaign for Amul bags award at Istanbul

    By A Correspondent

     

    Given its stature as the largest milk brand in India, Amul has undertaken the initiative to educate the Indian consumer about the goodness of milk and milk products and encourage consumption. With this objective, it has conceived the ‘Eat milk with every meal’ campaign that has been created by FCB Ulka.

     

    The press and digital campaign brings alive the nutritional benefits of various dairy products, be it milk, butter, paneer, ice cream or even ghee. The campaign started in July 2013 in national and regional press, comprising of publications like The Times of India, The Hindustan Times, The Telegraph, Deccan Chronicle and The Hindu. Simultaneously the campaign was launched online on Facebook. Later a dedicated website www.amul.com/eatmilk was also launched for better interaction with the consumers. The campaign was designed by FCB Ulka Advertising.

     

    At the recently conducted World Dairy Innovation Awards 2014 during the 8th Global Dairy Congress at Istanbul, Amul bagged the best marketing campaign for the campaign, which was received by KM Jhala, Chief General Manager, GCMMF.

     

    The other finalists in this category were Quench (US) for its Turkey Hill Dairy blog ‘The Ice Cream Journal’, Saputo (Canada) for Milk 2 Go Sport – Dufour-Lapointe Sisters, Muller Dairy (UK) for the Muller Rice Tasty B Campaign, and Cayenne (Austria).

     

    According to the Global Dairy Congress, the judging panel considered almost 160 entries from 30 countries.

     

    RS Sodhi
    Nitin Karkare

    R S Sodhi, Managing Director GCMMF Ltd. said that “expansion, innovation and brand building are the three pillars of Amul’s strategy to achieve the growth. We are glad that our efforts are being recognized at the global level.”

     

    “We are delighted that GCMMF has won the best marketing campaign award from over 160 entries from 30 countries. The simplicity of the message – eat milk with every meal, has led to its universal appeal- with the consumers and the jury,” said Nitin Karkare, Chief Operating Officer, Mumbai, FCB Ulka.

     

  • The TVC showcases how Honda is carrying forward the legacy of brand Activa by further strengthening and expanding its foothold through the new two-wheeler in a hitherto unexplored 125 cc sub-segment

    Honda unveils new campaign for Activa 125

    Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has commenced its new Ad campaign titled ‘Step-up’ for its latest entrant in the ATSC (Automatic Scooters) category- Activa 125. The TVC has been created by Dentsu Marcom and is running on air across channels. The new TVC showcases how Honda is carrying forward the legacy of brand Activa by further strengthening and expanding its foothold through the new two-wheeler in a hitherto unexplored 125 cc sub-segment.

     

    The objective of the campaign was to build on the legacy of Activa, and position the newest launch Activa 125 as the undisputable choice for the ‘nicest people’ who have not just progressed in life, but also created a lot of goodness and niceness with every step up in life.

     

    “Honda, the undisputed leader in 100-110 cc sub-segment of the ATSC segment, now aims to further strengthen the legacy of brand Activa with the new Activa 125. It delivers superb power and exciting pickup. Activa 125 comes with HET – Honda Eco Technology that gives it a world class mileage. Other exciting features- metal body, digital meter and telescopic suspension allow customers to step up with style in life like never before,” shared YS. Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.

     

    “Owner’s pride is known to cause neighbour’s envy. But we realised there are exceptions. We applaud and feel happy for people who are nice and cheerful. When we were briefed on the new 125cc more powerful, more stylish variant of the iconic Activa scooter of Honda, we thought it’s a clear story of upgrade. So instead of going the regular path of envy, we zagged,” shared Titus Upputuru, NCD Dentsu Marcom.

     

    “There comes a time when one simply basks in the glory of a journey well-travelled, of a life well lived. It isn’t flash or pomp or pageantry that matters. Instead, there’s a confident assertion of one’s identity that’s evident to all those around.  And a perfect partner for all such people is the Activa 125. Step Up to greater power, the fantastic legacy of India’s largest scooter brand and let the world celebrate as you ride on,” said Anand Murty, VP Planning- Dentsu Marcom.