Category: NEWS

  • Global retail biggies pause, will check life after polls

     

    By Rasul Bailay & Chaitali Chakravarty

     

    The government resolutely faced a vote of no-confidence in Parliament last year over its decision to allow entry to foreign supermarkets, but it is unlikely to reap any benefit as global retail chains have decided to wait for the outcome of state polls later this year and 2014 general elections before pledging investments.

     

    Three executives who work closely with foreign retailers said these chains will assess the post-election political landscape and then make their moves. BJP’s virulent opposition to their entry has made them nervous, and they don’t want to be caught in no-man’s land if the party comes to power and scraps the multi-brand retail policy. While Narendra Modi, BJP’s presumptive PM candidate, has the reputation of being pro-business, he has banned the entry of foreign retailers in his state Gujarat.

     

    “If India can go after Vodafone after so many years, I would say hypothetically anything is possible,” said a retail analyst with a foreign consultancy firm who asked not to be named as he advises global retailers. He was referring to the government’s decision to retrospectively amend its tax laws and slap a multi-billion-dollar demand on the UK’s Vodafone Plc, despite the Supreme Court ruling in favour of the company.

     

    Foreign retailers are currently allowed to open stores in 12 states. Of these, 11 are Congress-ruled while the 12th, Jammu & Kashmir, is ruled by a National Conference-Congress coalition. But two of the states – Delhi and Rajasthan – will go to polls in the next few months.

     

    “We are concerned about the state polls because the recent clarifications have given local governments sweeping power to change policy,” said a person familiar with the plans of Tesco Plc. “What if BJP comes to power in Delhi and says retailers need to source 50% locally, instead of the existing 30%?”

     

    The UPA government at the Centre is expected to shortly announce a fresh set of clarifications that could further ease entry norms for foreign retailers. Commerce & Industry Minister Anand Sharma, who has led the government’s drive to open up the retail sector to foreigners, recently met with global and local retailers in Delhi. He is expected to meet top Walmart executives during his visit to the US this week. But for now, it looks unlikely that Sharma or the government are going to attract the fistful of dollars they are looking for.

     

    Walmart’s Indian arm, that is currently embroiled in the internal problems that led to the recent departure of its chief executive Raj Jain, is focusing on a widespread compliance procedure of the US Foreign Corrupt Practices Act, cost-cutting at the wholesale venture, and to make the business viable even as expansion plans have been stalled since November.

     

    Bharti Walmart’s interim Chief Executive Ramnik Narsey has asked department heads to come up with ideas to trim costs even as he focuses on cleansing operations.

     

    A Walmart India spokeswoman said the retailer continued to work with the government to better understand the rules for foreign direct investment. “We are still very early in the process on FDI, but are excited by the opportunity in front of us,” she said.

     

    The spokesperson for Tesco, the UK-based retailer, said the company was waiting for further clarifications before deciding on its next steps. Carrefour, the French retail chain, declined comment.

     

    While foreign retailers want to analyse the political alignment post the general election, some are cautiously optimistic that there will not be a dramatic about-turn in India’s policies. “BJP cannot afford to go back on the policy as it would sent an extremely negative signal to global investors,” said an executive who works closely with one of the global supermarkets.

     

    For the past two decades, successive governments have shied away from opening up the country’s multi-brand retail sector to foreign investments due to opposition from small vendors as well as top politicians, as they feared liberalisation of the sector could jeopardise the livelihoods of millions of small and marginal retailers.

     

    However, in September 2012, the Congress-led government went ahead and opened up the sector and even went to the extent of risking its survival on the issue. But about 10 months later, the government has not received a single investment from a foreign company.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Star to consolidate Kannada TV with ‘Suvarna Plus’

    By A Correspondent

     

    Star India has announced the launch of its second Kannada general entertainment channel to be called “Suvarna Plus”. Suvarna Plus will go on air from Sunday, July 14.

     

    The idea behind Suvarna Plus is to create content which acts as a stress-buster and the content offering will be movies, comedy fiction shows, reality shows, chat shows, film-based shows and Music. The channel will also offer shows like Campus Connect which target the youth.

     

    Said K Madhavan, MD, Asianet Communications Ltd,” With the launch of Suvarna Plus, we intend to increase our dominance in Kannada GEC market. Karnataka has been a key market for us, we are buoyant and see huge potential in the Kannada television space. Suvarna has been offering wholesome family entertainment to Kannada homes and is the leader in prime time. Suvarna Plus is our new offering which will have a new perspective in terms of entertainment. Both these channels will have distinctive content offering.”

     

    ‘Masthi Swalpa Jaasthi’ is the tagline of Suvarna Plus capturing the basic tendency of humans to get ‘A abit more’ in everything as it promises the viewer the ‘something extra’ in terms of entertainment.

     

    Suvarna Plus comes six years after the launch of Suvarna which has women as its core audience. The GEC offers popular shows like Amrutavarshini, Kannadada Kotyadhipathi (the Kannada version of KBC), etc.

     

    Although both Suvarna ane Suvarna Plus will operate in the same market and catering to similar viewers, according to a communiqué, the older GEC’s key offering is fiction and is positioned as a companion to viewers whereas Suvarna Plus aspires to be a “stress-buster and a complete entertainer”.

     

  • 1 Minute View: TAM goes monthly for some. And weekly for the rest

    It’s a twist to the tale pulled out from the books of the various soaps that you see on entertainment television. After the tu-tu-main-main like the kind you find on news television, TAM has decided to offer monthly data and in the CPT format to those desirous of it. This is with immediate effect. However, those who don’t want that, will get it weekly.

     

    Bizarre. We asked a few media agency biggies and bizarre and weird are the words they used. And added: whether you report weekly or monthly, we will use the metric that we  think is appropriate for our advertisers.

     

    Evidently, we haven’t heard the last on this one. Also, the whole idea of two different sets of numbers coming in – weekly and monthly, could only lead to more confusion. Note this move is not a result of the series of meetings that the various stakeholders (the ISA, AAAI, IBF and TAM) have been having over the last few weeks. There is reportedy no consensus yet from those meetings.

     

    However, what is a welcome move is that a settlement has been found to the problem and all stakeholders can now wait for the BARC-managed measurement regime to commence.

     

    On its part, TAM – a joint venture of Nielsen and WPP-owned Kantar, issued a statement from a spokesperson saying: “TAM, purely as an act of professionalism, is fulfilling and respecting its contractual duties and obligations that it is bound by, with individual broadcaster clients. This decision is basis individual client letter requests received by TAM from only specific few TV Channels.  Data for all other TV Channels will be reported as earlier.”

     

  • Dream scheme to let ads pay for car EMIs

    By A Correspondent

     

    Pune-based Dreamers Media and Advertising Pvt has announced what is an innovative concept in out-of-home adveritisng.

     

    Consumers who wish to purchase a car through Dreamers can avail of the offer by paying a 25 percent downpayment with an payback tenure of 5 years. Dreamers will pay the equated monthly instalments (EMIs) for the first three years while consumer will make the payments for the last two years. In return, Dreamers will utilize 40-60 percent of the customer’s car space. This space is the commercial driver for Dreamers, which will then sign up both long and short-term contracts with interested advertisers.

     

    Explaining the concept, Sunis Mohamed, CEO of Dreamers said: “With our unique offering we intend to create demand and give a boost to the auto industry which is currently going through a lull phase. It will allow a common man to translate his aspiration of buying a car into reality. At the same time, the concept will also enable brands to reach in the most interactive manner to a wider target audience and create a new communication medium in the OOH space which still is at a very nascent stage and is poised for growth”.

     

    Dreamers Media and Advertising is reportedly in talks with auto companies as well as banks and insurance companies and hopes to achieve a turnover of Rs 150 crore in the first fiscal.

     

  • Harish Bijoor hits 10k corporate speaking hours milestone

    By A Correspondent

     

    Harish Bijoor

    Harish Bijoor, CEO of the private-label brand and business strategy consulting practice, Harish Bijoor Consults Inc, has completed 10,000 hours of corporate public speaking. His 10,000th hour session was completed at the CII National marketing Committee Meet in Mumbai recently.

     

    According to a communique, Harish Bijoor started speaking to public corporate audiences 18 years ago and has spoken to diverse sets of audiences over these two decades. He has spoken to coal miners in Poland, women’s’ groups in Iran and to audiences across 28 different countries.

     

    Says Mr Bijoor: “Audiences over the decades have changed. In the old days audiences, were passive and sat imbibing top-down stuff. Today, audiences are much more active. Today, audiences want to be a part of the talk, and today audiences are all about peer-to-peer sharing. My tone, tenor and decibel of delivery has therefore changed over the decades. As a corporate speaker you need to calibrate your delivery to your audience as it changes.”

     

  • TCS tops list of Fortune’s ‘India’s Most Admired Companies’

    By A Correspondent

     

    Fortune India magazine’s list of Most Admired Companies in 2013 conducted in partnership with management consulting firm the Hay Group has Tata Consultancy Services topping the list with Hindustan Unilever at #2.

     

    The previous year’s winner, Tata Steel, slips to #7 as Infosys shares the No. 3 position with ITC. This year, ICICI Bank makes its debut in the top 10.

     

    An interesting fact is two public sector companies – State Bank of India and ONGC -are in the Top 10. Last year, there were no PSUs in the Top 10 list.

     

    The Fortune India ranking of India’s Most Admired Companies was done in partnership with Hay Group India. Companies are rated on the parameters of corporate governance, endurance, performance, quality, financial soundness, innovativeness, leadership, talent management, social responsibility, and global business. Apart from the overall rankings, there are sector specific rankings, covering 16 key industries.

     

    This year, companies were also ranked based on unprompted endorsements by peers. This ranking threw up some surprises and, in many cases, differed from the overall rankings. According to its peers, Hindustan Lever is ranked No. 1, followed by TCS. Infosys stayed on at No. 3 in peer endorsements as well.

     

    Said D.N. Mukerjea, Editor, Fortune India: “In my interactions with many new entrepreneurs and CEOs, I have come to the conclusion that nobody today starts or runs a business just to get rich. They do it because they feel they can make a difference, and the ultimate prize they seek is the admiration of their peers. Our ranking of India’s Most Admired Companies, done in partnership with the Hay Group, rests on that central idea. Admiration is a composite of traits and, therefore, hard to earn.”

     

    Anita Mazumdar, National Advertising Director, Fortune India, added: “In bad times, when everyone tries so hard to overcome the odds, every company deserves to be a winner. The ranking features corporations who are true value creators and continue to rule because of good practices.”

     

    Congratulating the winners, Gaurav Lahiri, Managing Director, Hay Group India, said: “This year, two criteria in particular, Leadership and Creating Shareholder Value, separate the “Top 10″ from the remaining winners, with Talent Management coming in a close third.”

     

    The Top 20 companies in Fortune India’s Most Admired Companies for 2013 are:

    2012 2013 Company
    5 1 TCS
    2 2 Hindustan Unilever
    7 3 ITC
    12 3 Infosys Tech
    Not in Top 20 5 State Bank of India
    8 6 L&T
    1 7 Tata Steel
    16 8 ONGC
    Not in Top 20 9 Maruti Suzuki
    Not in Top 20 10 ICICI Bank
    19 11 Indian Oil Corporation (IOC)
    6 12 Tata Motors
    Not in Top 20 13 HDFC Bank
    13 14 Wipro
    Not in Top 20 15 Microsoft India
    3 16 Colgate Palmolive
    9 17 IBM India
    Not in Top 20 18 Samsung India Electronics
    Not in Top 20 19 Bharti Airtel
    Not in Top 20 20 HDFC (NBFC)

     

     

  • Colgate launches offensive to take on P&G’s Oral B toothpaste

    By Kala VijayaRaghavan & Sagar Malviya

     

    Last week, when Procter & Gamble launched Oral B, its first toothpaste in India, perhaps no one else was watching it more closely than Prabha Parameswaran, the MD of rival Colgate, also the market leader in the Rs 5,000-crore oral care market.

     

    Ms Parameswaran’s swift and no-holds-barred retort to the P&G threat has by all accounts left the latter overwhelmed in the market.

     

    A heap of 250-odd Colgate toothpaste packs greets customers at a leading supermarket in the suburbs of Mumbai. Almost each of the neatly stacked packs forming a mini-pyramid has either BOGO (buy one get one) printed on it or carries reduced price tags. Here and across 4.5 million retail outlets, Colgate is being a shameless bully, elbowing P&G out of any shelf space. It is throwing toothbrushes, pastes, and brand events and promotions with trade partners, and discounts, all to deny or delay giving P&G even a toehold. Such promotional intensity wasn’t there even two weeks ago.

     

    “Several large retailers haven’t even stocked P&G’s new toothpaste as the margins offered were lower than Colgate and GSK,” said two officials at leading supermarkets.

     

    This is already turning out to be a costly battle – Colgate has hiked its advertising and promotion spends by 31% during the first half of this calendar year.

     

    Devendra Chawla

    “There has been a new-found aggression in Colgate during the past year,” says Devendra Chawla, president-Food Bazaar at the Future Group.

     

    P&G India is hardly a wimp when it comes to a scrap for market share. The Cincinnati-headquartered company has had dozens of such brawls with arch rival Unilever in segments such as detergents, shampoo and skin creams. But this is the first time P&G is wrestling with Colgate.

     

    “Though it is still very early, our launch of Oral B toothpaste and initial plans are very much on track,” a P&G spokesperson said, responding to an email about the battle with Colgate. “We are very pleased with the response and support we are receiving from both our customers as well as the professional community.” Ms Parameswaran, 51, too is quite familiar with the exertions of such battles. Before she was elevated to the top job in India, she had fought P&G for over a decade at their home turf – the US – and more recently Mexico, where she was the marketing head until 2012. Colgate controls more than half the market and Ms Parameswaran is fiercely guarding every inch. In the months preceding P&G’s first toothpaste launch, she was hitting the roads, meeting dealers, distributors and trade partners, say sources in direct know of things. A media-shy Colgate declined comment. “Ms Parameswaran has fired up the organisation,” says a highly placed official privy to recent happenings within Colgate.

     

    Since she took charge in February 2012, Colgate’s market share has increased from 53.1% to 55%, its highest since 1998, and a rare instance of a market leader gaining new ground. In the same period, its stock has risen 41%, even as the BSE Sensex has gone up just 14%. “Colgate is like a well-oiled machine. What a very good leader can do with such a welloiled machine is what is happening now at Colgate,” says Abneesh Roy, associate director at Edelweiss Securities. “Usually, the market leader tends to protect share rather than drive further growth. Colgate has managed growth under Ms Parameswaran,” he adds. Roy, who had met Ms Parameswaran recently, says she comes across as an extremely savvy marketer with a curiosity to know what is happening in other categories.

     

    “Colgate has usually tended to do well under attack, earlier from Pepsodent and later from low-cost brands such as Anchor,” says Vikram Kaushik, ex-MD of Tata Sky. He was executive vice-president (marketing) at Colgate-Palmolive (India) in 2004. Ms Parameswaran has worked with Colgate for two decades. She started off with experiences across verticals including initiatives to revitalise its personal care business that included the launch of Palmolive Naturals soap, Palmolive Optims and the male toiletries and skin care equities. She moved to New York as associate director (global business development), oral care, in 1997, and was later the vice-president (marketing) for Colgate India between 2007 and 2009.

     

    Ms Parameswaran worked with Lintas India (now Lowe Lintas) before joining Colgate and had handled HUL campaigns, including ‘Zara sa Rin!’, ‘Dur ho ja meri nazron se!’ (for Wheel) and ‘Dhoondte reh jaoge!’ (for Surf Ultra). “I remember her then for her team leadership skills as well as witty sense of humour. She was extremely insightful,” says Pranesh Misra, chairman & MD, Brandscapes Worldwide. He had worked along with Ms Parameswaran in Lowe Lintas on HUL brands. “After years at Colgate in different geographies and roles, she has further sharpened her skills in marketing and business leadership,” he adds.

     

    (With inputs from Amit Bapna)

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Nestle’s Vikas Ahuja joins Myntra as CMO

    By A Correspondent

     

    Vikas Ahuja

    Myntra has announced the appointment of Vikas Ahuja as its Chief Marketing Officer. In his new role, Mr Ahuja will be responsible for the sales and marketing functions and driving the overall brand strategy at Myntra.

     

    Speaking on the occasion, Mukesh Bansal, CEO & Co-Founder, Myntra said, “This is a critical and incredibly exciting time for Myntra as we continue to scale our business. Our focus is on being the next generation fashion destination in the country. Vikas has an excellent track record of building and scaling businesses, and we are truly convinced, with his strong leadership qualities, Vikas will be a tremendous asset in helping us shape and create the next phase in our evolution.”

     

    Mukesh Bansal

    With over 18 years of sales and marketing experience, Mr Ahuja has held various roles with Nestle. In his last role as Country Business Manager, he was responsible for setting up new businesses, notes a communiqué from Myntra. Earlier, he was CMO of egurucool.com.

     

  • Zee Cinema goes aggro to promote Barfi! telecast

    By A Correspondent

     

    Movie channel Zee Cinema has pulled out all stops to promote the telecast of the award-winning Ranbir Kapoor starrer Barfi! on July 14.

     

    By way of an innovative marketing initiative, Zee Cinema will have ‘volunteers of sweetness’  in the form of young men on bicycles dressed as Ranbir’s iconic character from the film Barfi! to distribute barfi (solidified Indian sweets in various shapes) to people across Delhi, Mumbai, Kolkata, Pune, Nagpur, Lucknow, Kanpur and Indore. In addition, Barfi! masks will be distributed to school students with volunteers getting them to try the popular ‘Barfi!’ dance step or say “Barfi” like Ranbir Kapoor did in the film.

     

    Akash Chawla

    Said Akash Chawla, Head-Marketing, National Channels, Zee Entertainment said, “This is a feel-good initiative for a feel-good film. With a film like ‘Barfi!’ that warms your heart, our idea is to spread its sweetness amongst our audience. Along with a mass media campaign, we felt a campaign that directly engages with our viewers and puts a smile on their faces would work best!”

     

    Barfi! will be aired on Zee Cinema on Sunday, July 14 at 9pm. The film had premiered on Zee TV on June 23.

     

  • Maha home min R R Patil scales up probe on Charu suicide

    By A Correspondent

     

    Maharashtra’s Home Minister and former Deputy Chief Minister R R Patil has scaled up the police investigation into the reported suicide of Tata Steel’s former head of corporate communications Charudatta Deshpande and has directed Joint Commissioner of Police Himanshu Roy to oversee the operations. He has also directed the police to form teams to visit Jamshedpur to probe whether there was any coercion or intimidation or any other criminal act that led to Mr Deshpande taking his own life.

     

    The Home Minister was responding to an appeal made by a delegation of the Press Club, Mumbai that included senior journalists Kumar Ketkar, Ayaz Memon and Charles Assisi. The team met Mr Patil on Thursday, July 11 evening. In its letter to Mr Patil, senior Club officebearers demanded that the inquiry into the former journalist and PR professional’s death should not be closed as a case of an ‘accidental death’ but must be probed deeply as there were sufficient prima facie evidence that he had been threatened and kept under house arrest in the days prior to the incident. The delegation also demanded that the investigation be moved out from the Vasai Police Station to a more competent agency like the DCB – CID or the State CID department.

     

    Reacting to the demand, the Home Minister told the Press Club delegation that he had entrusted the investigation to Deputy Superintendent of Police, Thane-Rural, Mr Devraj, and that under the supervision of Joint CP Himanshu Roy, all necessary resources and manpower assistance from the Detection of Crime Branch – CID, and State CID would be provided.

     

    The minister said the precise contours of the investigation would emerge in “three or four days”, and he invited Press Club officials to monitor the progress. A parallel enquiry has been ordered by Tata Group chairman Cyrus Mistry into the circumstances leading to Mr Deshpande’s death.

     

  • Senthil Chengalvarayan appointed Editor-in-Chief for Network18 integrated business newsroom

    By A Correspondent

     

    Senthil Chengalvarayan

    Network18 Group has announced the setting up of ‘Network18 Business Newsroom’, an integrated newsroom comprising its market leading broadcast and digital news outlets in the business media space, under the leadership of Senthil Chengalvarayan. CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD and Moneycontrol.com will now function as part of this larger editorial set-up. This follows the appointment of Shereen Bhan as the Managing Editor for CNBC-TV18.

     

    The newsroom will act as a common hub to ensure seamless broadcast and digital synergies from both a newsgathering and output perspective across these brands, which cumulatively attract over 40 million viewers and 15 million unique visitors on an average every month. In this new capacity, Mr Chengalvarayan will work closely with R Jagannathan, Editor-In-Chief of Network18’s web and publishing stable which includes Moneycontrol.com, Sanjay Pugalia, Editor-In-Chief, CNBC Awaaz and the editorial heads at CNBC-TV18.

     

    Menaka Doshi

    In a concurrent development, the editorial leadership team at CNBC-TV18 has been strengthened further with senior editors Menaka Doshi and Latha Venkatesh elevated as Executive Editors and also given charge for key verticals at the Network18 Business Newsroom. At the Newsroom, Menaka has been assigned the mandate to lead corporate reportage, law and associated areas and Latha Venkatesh will take charge of the Banking and Financial Markets vertical.

     

    Speaking on this development, Raghav Bahl, Founder & Editor, Network18 said “As the country’s leading broadcast and digital player in business news, we are well-positioned to re-define the category in the context of a converging media landscape. The Network18 Business Newsroom is designed to capitalize on the deep engagement and trust our iconic brands enjoy. We are confident that the editorial leadership team under Senthil’s guidance will be able to craft a new paradigm in business media”

     

    Latha Venkatesh

    Commenting on this, B.Sai Kumar, Group CEO, Network18 sai:d “In Senthil, Menaka and Latha, we have the most trusted voices in business journalism today and we believe that they will bring their deep expertise and insights to bear at the Newsroom”

     

    Added Mr Chengalvarayan, Editor-In-Chief, Network18 Business Newsroom: “We pioneered business news on television and the web in India and the newsroom is a natural extension of our successful journey. It’ll ensure that each of our brands access the best editorial expertise across the group while they continue to fulfill their distinct editorial propositions. And they’ll do so through a structure that capitalizes on the new realities in the media landscape.”

     

  • Birla Sun Life pushes ‘Prepare for the uncertainties of life’ message with ‘Bhaag Milkha Bhaag’ tie-up

    By A Correspondent

     

    In keeping with the success deployment of its ‘Prepare for the uncertainties of life’ message, Birla Sun Life Insurance announced and association with the film Bhaag Milkha Bhaag.

     

    The attempt is to inspire people through a real life story of a true hero, who despite various life challenges, chose to stand up against them and prepared to fight back. Milkha Singh’s story is a perfect example of the Brand’s Philosophy of the importance of planning to fight against the uncertainties in our daily lives, says a communique.

     

    Speaking on the occasion, Jayant Dua, MD & CEO, Birla Sun Life Insurance said “Like Milkha Singh, we all have challenges in our lives and we face various uncertainties at every step in life. With this movie brand integration and other such associations, we would like to take the “life ka balla” forward and move it from only ‘cricket’ to ‘life’ context. Taking inspiration from Milkha Singh’s life story, we wanted to take this thought forward to the masses that while you can’t anticipate uncertainties, you can at least plan for them. We at Birla Sun Life Insurance salute Milkha Singh for his spirit to fight back and believe that there’s a Milkha in each one of us.”

     

    “Bhaag Milkha Bhaag depicts the story of a common man who fights against the odds and uncertainties of life and emerges as a winner. The core values of Birla Sun Life Insurance are engrained in this movie which makes this association a good fit. The target audience can easily recognize with the character of Milkha and know the importance of being prepared for future! I am sure this marriage will yield great results for both – the movie and Birla Sun Life Insurance” said Darshana Bhalla, CEO, MATES, the Madison World group company specializing in move promotions and hook-ups.