MxMIndia

Category: NEWS

  • NMIMS University unveils new brand identity, signals transformation

    Lowe Lintas’ dCell builds new identity for NMIMS

    [updated]

    By A Correspondent

     

    The Mumbai-headquartered Narsee Monjee Institute of Management Studies (NMIMS) University, has unveiled a new logo and brand identity designed to further reinforce the institution’s growing reputation in leadership development.

     

    dCell, the strategic design consultancy of Lowe Lintas India developed the brand identity that exemplifies knowledge and passion to excel.

     

    “The new identity represents the new energy of NMIMS as a young university of the 21st century that aspires to create new paradigms for higher education”, said Dr Rajan Saxena, Vice Chancellor, NMIMS University.

     

    “The challenge we encountered was that we had to take an already established and respected university and give it a new face. The brand ethos could not have been compromised at any point and therefore, we focused on the most contemporary representation of the brand messages and the future.” said Arun Ahuja, Vice President, dCell.

     

    According to a communique, the new brand identity is inspired by the Elephant. Admired for its intelligence and memory, the Elephant has all the attributes of a perfect disciple. It symbolizes wisdom, knowledge, strength and loyalty. The black bands are a graphic representation of books, while the red quadrant denotes passion. The laurel wreath holding the graphics together symbolizes victory, achievement and stature.

     

  • Extensive 360-degree marketing campaign with some shock value to promote the show

    MTV launches comedy reality series with Imam Siddique

    By A Correspondent

     

    MTV India has launched a new comedy-reality show with social impresario Imam Siddique. The show titled ‘Time Out with Imam – Ek Insaan, Kai Pehchaan’ will air on Sunday evenings starting July 14.

     

    Speaking on the launch of the show, Aditya Swamy, EVP and Business Head, MTV India, says, “We are opening up a brand new genre – Comedy Reality. Young people are constantly looking for out of the ordinary entertainment and there is no one who is more out there than Imam. Everything about the show is surreal, the situations, the promos and even the marketing. Spending just a day with Imam is full of surprises, 13 weeks is going to be a riot!!! ”

     

    The thirteen part series will document his journey as he expresses his take on various hi profile events that will be topical – Cricket, films, TV, music, fashion…Nothing will be spared by Imam. From reconnecting with his old Bigg Boss frenemies to making a music video on his favourite city Mumbai and styling an IPL team, Imam will be seen doing it all.

     

    The show to preented by Swipe ‘MTV Slash’ Fablet will be supported by an extensive 360-degree marketing campaign. MTV will be promoting the show by joining hands with the rickshaw drivers in Mumbai. Adding to the shock value, the entire city will be swarmed with 500 Imams all around them as the rickshaw drivers and promoters will be seen wearing Imam Masks. The channel will also connect with its audience through the launch of a new app, Imamogram, which will help fans say something bold and cheeky to anyone they want with a personalized message delivered by Imam himself. The series will see real time radio integration in an episode for the first time in a show.

     

  • Ecommerce player ShopClues.com has initiated a multi-agency pitch to bring on board a creative partner to lead its mass media strategy

    ShopClues seeks creative agency

    By A Correspondent

     

    Ecommerce player ShopClues.com has initiated a multi-agency pitch to bring on board a creative partner to lead its mass media strategy. The multi-agency pitch will happen in Gurgaon. This is the first time that the company has called for a creative pitch.

     

    Two years into operations, ShopClues.com has previously been active on the social media, radio and the outdoor front. Till now the online and ATL campaigns were done inhouse. With the growth and expansion in the company and the boom witnessed in the E-commerce space, the company is set to get on board a creative partner for its mass media strategy.

     

    Commenting at the development, Radhika Aggarwal, Founding Member & Corporate Vice President Marketing and Merchandizing at ShopClues.com said, “Having built a wide assortment across 900+ product categories, we are now looking for a creative partner who will further help us strengthen our position as a one-stop destination for millions of online customers across India.”

     

  • Hungama App rolls out airplay for iOS and is compatible with iPhone 5

    Hungama App introduces adaptive streaming

    By A Correspondent

     

    Hungama has upgrading its app for iOS and Android with Adaptive Streaming for audio and video, Airplay for iOS and compatibility with the iPhone 5. The new build has facilitated an integration with Google Wallet. Now, music lovers all over the world can own their favourite music by a simple click of a button within the app to make the purchase.

     

    Ranked ranked #1 in the top music apps category on iOS and Android platforms in less than ten days of its launch, the Hungama App comes with a loyalty feature that rewards users for every action on the app.

     

    The adaptive version of the Hungamamusic app is available on the iOS and Android platforms.

     

  • The partnership creates a closed-loop creative and data offering for advertisers

    Havas Media & Cognitive Match power data-driven creatives

    By A Correspondent

     

    Havas Media Group and Cognitive Match have partnered to deliver true data driven creative optimization.  This enables Havas agencies to closely integrate their ad serving capabilities, data platform (Artemis) and Demand Side Platform (AffiPerf).  Advertiser clients of Havas, India included, can now benefit from a market leading closed-loop dynamic display advertising platform.

     

    Cognitive Match leverages first and third party consumer data to deliver relevant display advertising creative to every individual in real-time.  Deep integration with DSP technology at Havas, and Havas internal advertiser data platform Artemis, means advertisers will benefit from maximum value from their data.  This solution leapfrogs the current firms in market that focus solely on personalized retargeting, such as Criteo, or customer relationship management marketing programs such as Marketo.  Campaigns for top advertisers have already begun running through the combined platform, showing gains in performance and insights for advertisers in the US and globally.

     

    “The Cognitive Match platform provides us with a great flexibility and efficiency to adapt the message in real time to our clients’ customer,” said Sylvain Le Borgne, EVP Data Platform for Havas Media Group.

     

    “Our teams at Cognitive Match and Havas are working together globally across web and mobile” said Alex Kelleher, Founder CEO of Cognitive Match.  “Our shared expertise in advertiser and dynamic creative campaign management, across Europe, Asia and The Americas, means that both global and local advertisers will immediately benefit from our new partnership”.

     

  • Mr Cheema takes charge from Achinta Banerjie who has been promoted to a new role in the Head Office.

    Amway India elevates Gursharan Singh Cheema as Regional Head- North

    By A Correspondent

     

    Amway India Enterprises has announced the promotion of Gursharan Singh Cheema as the Regional Head – North. In his new role, Mr Cheema will be responsible for managing the overall operations of North region including states – Delhi, Haryana, Punjab, Rajasthan, Uttar Pradesh, Uttarakhand, Jammu & Kashmir and Himachal Pradesh. He will be based in Amway’s regional office in New Delhi. Mr. Cheema takes over the responsibility from Achinta Banerjie who has been promoted to a new role in the Head office.

     

    Congratulating Mr Cheema on his promotion, William S. Pinckney, Managing Director & CEO, Amway India said, “G S Cheema has always worked diligently for the growth of the organization. He has played a significant role in leading the state of West Bengal to the growth path. It is his desire to excel and his commitment towards work that has helped him achieves professional accomplishments.”

     

  • Indian tennis pro's firm Globosport had signed up to manage the new Wimbledon champion's commercial interests a few months back

    Mahesh Bhupathi wins a Brand Slam with Andrew Murray

    By Ravi Teja Sharma

     

    An unlikely winner from this year’s Wimbledon is Indian tennis pro Mahesh Bhupathi whose company Globosport had signed up to manage the commercial interests of the new champion Andrew Murray a few months ago.

     

    Mr Bhupathi was in the box at the Centre Court for the finals on Sunday and was seen hugging Mr Murray’s mother after the Scot beat world number one Novak Djokovic in straight sets to become the first Briton to win Wimbledon in 77 years.

     

    Mr Murray’s win is a shot in the arm for Globosport, which is mandated to develop the tennis star’s off-court interest globally, with a specific focus on Asia and the Middle East, following a tie-up with London-based XIX Entertainment.

     

    Run by British entrepreneur, artist manager and the creator of the Idol franchise Simon Fuller, XIX has been managing Murray’s commercial activities since 2007.

     

    A person close to Mr Bhupathi said the world number six doubles player and the Globosport team led by his sister Kavita Bhupathi are working on a few contracts for Mr Murray. “A few discussions have happened with brands in recent months and some negotiations are at an advanced stage. There could be some announcements soon,” said the person, who did not wish to be named.

     

    The person did not confirm if any of the deals being signed are with brands in India. Mr Bhupathi, who is in London, declined to comment. Celebrity managers say Mr Murray’s win is a golden opportunity for Mr Bhupathi, particularly to grow his business abroad.

     

    “This is a great opportunity for Mahesh. I hope he has a business plan in place and he strikes when the iron is hot,” says Bunty Sajdeh, the chief executive officer of Cornerstone Sport & Entertainment, referring to Mr Murray’s win this Sunday.

     

    The head of another Mumbai-based sports marketing firm says Mr Murray’s win will help create a positive profile for Globosport in international markets and in India. “But it will all depend on whether he is able to get contracts for Murray.”

     

    India, where cricketers dominate the market for sports endorsements, will be a difficult market to crack for Mr Murray. “If he gets business for Murray, I am sure there will be more tennis players, especially in Asia, lining up to do business with Globosport,” he says.

     

    But since the mandate is a global one, and Asia and the Middle East are untapped territory as far as Mr Murray is concerned, the task is certainly cut out for Mr Bhupathi. After losing his first four Grand Slam finals, Mr Murray last year won the Olympic gold medal in London as well as the US Open in New York.

     

    There have been talks of Mr Bhupathi retiring after 2013 to focus on business. He is among a clutch of Indian tennis players including the Amritraj brothers and Leander Paes who have dabbled in business with a fair bit of success. His company has helped multiple brands connect with sports and Bollywood stars such as MS Dhoni, Saina Nehwal, Sania Mirza and Aamir Khan.

     

    Earlier this year, Mr Bhupathi had unveiled a plan for an International Premier Tennis League in the lines of Indian Premier League twenty20 cricket tournament and the World Team Tennis that was run in the US in the 70s. The league will have teams in eight cities and will be played during the offseason starting 2014.

     

    While some feel this plan is terribly ambitious on Mr Bhupathi’s part, the league is said to have commitments from star players like Djokovic, Rafael Nadal, Serena Williams, Maria Sharapova and Victoria Azarenka. Andy Murray too is on board now.

     

    There have also been talks of Messrs Murray and Djokovic getting equity stake in the tennis tournament, which already has investors like ATP board members and former players Justin Gimelstob and Boris Becker.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The 20-station Radio City will celebrate its 12th anniversary with 'I Love My City', a special initiative celebrating what's special about each city

    Radio City 91.1 FM completes 12 years

    By A Correspondent

     

    Radio City 91.1 FM, India’s first private FM radio station, has completed 12 years of existence this month.

     

    Apurva Purohit

    Speaking on the milestone, CEO Apurva Purohit said: “RadioCity has come a long way since it pioneered the concept of private FM radio in India. Be it content, innovative marketing campaigns or web radio, we have ensured that we maintain the highest standards. Our unique identity has managed to etch a permanent mark in the audience psyche. Our employees, the most important resource of our organization have always delivered beyond expectations and industry benchmarks.”

     

    RadioCity has announced its 12th anniversary celebrations with ‘I Love My City’, a special initiative across cities celebrating what’s special about each city.

     

  • Digital marketing agency VML Qais creates 6-second video tweet for Revlon!

    Revlon promotes foodproof lipstick with 6-sec video tweet

    By A Correspondent

     

    Digital marketing agency VML Qais has created a video tweet to help promote its client, Revlon. The product being promoted is Revlon’s Color Stay Ultimate Suede lipstick.

     

    The agency wanted to find an innovating and engaging way to tell Revlon’s Twitter followers about the USP of the new product that has been launched, notes a communique. It is a food-proof lipstick and VML Qais wanted to highlight that visually. To achieve the objective, the agency created a custom vine (a 6-second video tweet) for Revlon (link: https://twitter.com/RevlonIndia/status/347628970998632449). Recently acquired by Twitter, Vine is a social media service which allows the user to shoot and share 6 second videos.

     

  • Tarannum Alam has moved from Vivaki Exchange to join Platinum Media where she will handle the buying for the ITC business.

    Tarannum Alam joins Platinum for ITC business

    By A Correspondent

     

    Tarannum Alam, Associate Vice President with Vivaki Exchange, has joined Madison Media’s Platinum Media as Vice President and will handle the buying division for the ITC business.

     

    Ms Alam has around 14 years experience with media agencies having started out at Universal McCann in 1999. She later moved to ZenithOptimedia to work on HP and subsequently to Maxus Delhi. Her last responsibility at Vivaki Exchange was as Business Head with a dual responsibility for planning and buying for the Reckitt Benckiser account.

    Although Ms Alam and Ms Basabdatta Chowdhury, who heads Platinum, could not be reached for comment, industry sources informed MxMIndia that Ms Alam joined Platinum on July 8.

     

  • While Udayan Mukherjee has stepped down as Managing Editor, he will continue his exclusive association with the channel in a new role

    Face of CNBC TV18 Udayan Mukherjee steps down. Will continue, but Shereen Bhan to be Managing Ed

    By A Correspondent

     

    Udayan Mukherjee

    Udayan Mukherjee, Managing Editor, CNBC-TV18 has decided to step down from his full-time role, after 15 years of service with the group. “The reasons for this change are entirely personal,” notes a communiqué from Network 18 sent to the media. “Udayan has been facing issues of professional exhaustion and wants to devote more time to other pursuits of personal interest. However, he will continue his exclusive association with the group, albeit in a contributory and consulting role, through a mix of events, shows and appearances, even as he relinquishes his daily responsibilities.” Shereen Bhan, Executive Editor, CNBC-TV18 will take over responsibility of the day-to-day operations of the channel as its Managing Editor from September 1.

     

    Shereen Bhan

    Widely regarded as the face of the channel given that he anchors its widely watched stockmarket coverage, a media planner who spoke to us on conditions of anonymity said it would be too early to say that Mr Mukherjee irregular presence will impact CNBC-TV18 much. He is not moving to another network so there is no fear on that score, the planner told MxMIndia.com.

     

    Speaking on the development, Raghav Bahl, Founder & Editor, Network18 said “Udayan has contributed to the emergence of CNBC-TV18 as a benchmark in business news since its formative years. He has ably led the team to many successes and we wish him the very best in his new avatar at CNBC-TV18. Shereen has all the skills and experience to take this mantle forward and we look forward to her leadership.” Added B Sai Kumar, Group CEO,Network18: “Udayan has been instrumental in making CNBC-TV18 the success it is today. We thank him for his invaluable contribution and look forward to his new role with us. In Shereen we entrust the task of leading CNBC-TV18 onto new levels of growth and leadership”

     

    Commenting on the transition, the 41-year-old Mr Mukherjee said: “I have had a rewarding and enriching 15-year stint with Network 18, but of late the responsibility of running the channel had become repetitive and I had a difficult time motivating myself to continue. At this stage of my life, I need to devote more of my time to other personal passions and interests.”

     

  • Kavindra Mishra has been appointed Chief Executive Officer of Pepe Jeans India

    Kavindra Mishra is Pepe Jeans CEO

    By A Correspondent

     

    Pepe Jeans India announced the appointment of Kavindra Mishra as Chief Executive Officer. Mr. Mishra brings over 13 years of relevant industry experience to his new role.

     

    Mr Mishra, who joined Pepe India on July 5, is mandated to to grow the existing business portfolio and design strategies for Pepe Jeans India and embed them with the global strategy of the brand.

     

    Said Mr Mishra on his appointment, “I am excited about working alongside someone with the heritage and gravitas of Pepe Jeans.”

     

    An IIM Bangalore alumnus, he has worked with Madura Coats (Allen Solly), Tommy Hilfiger and United Colors of Benetton. He was until recently part of the founding team of Zovi.com, an online apparel and lifestyle portal.