Ogilvy India’s Mumbai office has won the creative duties for the retailer ‘Home Centre’ in Middle East and North Africa. This was a result of a multi-agency pitch that saw the participation of several creative agencies from India. Earlier the creative duties were handled by a local agency in the UAE.
Navin Talreja, President O&M Mumbai & Kolkata, said, “We are delighted to have won the mandate to partner with Home Centre for the MENA region. This is a significant addition to our roster of international businesses and work that we do for Global Markets from Ogilvy Mumbai. Coming on the back of our global recognition as ‘Most Effective Agency Office Globally’ in the 2012 Effie Effectiveness Index, this truly fuels our ambition to become the agency office for the world.”
Sumanto Chattopadhyay
Sumanto Chattopadhyay, Executive Creative Director South Asia, said, “It’s both challenging and exciting to play outside one’s home ground. That’s the opportunity that Home Centre offers us. Working on the pitch made us realize that client and agency are on the same wavelength in terms of pushing for communication that breaks new ground. I look forward to a long and fruitful association.”
O&M will be working towards building a strong brand with a global voice that cuts across all markets in the Middle East and North Africa region. This will require O&M to develop a 360 degree brand campaign.
Rohit Bhatia, DGM Brand & Marketing, Home Centre, said, “Ogilvy is the name behind some of the most memorable ad campaigns for brands across diverse categories. Post reviewing their work they seemed to best understand our current business needs and were therefore our preferred choice. We are happy to have them on board and look forward in creating some great work together.”
Madison Media has just acquired another account, Maxx Mobiles. The account will be handled by Madison Media Sigma in Mumbai.
Madison Media has recently won several new businesses including McCain Foods, Ruchi Soya, Max India’s corporate account, Cafe Coffee Day, Radikal Rice and Crompton Greaves.
Vanita Keswani
Said Vanita Keswani, COO, Madison Media Sigma, “We are delighted to add Maxx mobiles to our roster of clients and are looking forward to a long and mutually beneficial partnership”. Maxx Mobile, a provider of mobile handsets and accessories in India, made its entry in the year 2004.
Ajjay Agarawal, Managing Director, Maxx Mobiles, said, “We were looking to partner India’s top agencies to help us in our mission to make Maxx Mobile one of the leading handset brands in the country. We found Madison, with rich expertise in Media, to be ideal choice and are sure they will add tremendous value in our efforts.”
Havas Media Group has acquired the pan-European data analytics firm ElisaDBI (branded Elisa Interactive in Spain) to further develop its connected digital and data capabilities. The acquisition enables Havas Media Group to offer its clients improved methods of collecting, organizing and using data as a strategic asset to drive business insights and marketing engagement.
ElisaDBI, a data analytics and optimization specialist, was launched in Barcelona and Madrid before opening offices in London. Their client roster spans the UK, Spain, Italy, Ireland and Andorra. The business specializes in converting data into client-focused intelligence through the application of analytics and as well as offering conversion optimization, web analytics and training.
Paul Frampton, CEO Havas Media UK said, “The teams at ElisiaDBI ensure that media is better measured, marketing investments better made, and that data is more effectively used. This is the smart way to drive improved brand experiences and more profitable client businesses.” The deal, handled by the Havas Media Group in the UK and Spain, further strengthens Havas Media Group’s reputation for data-driven marketing.
ElisaDBI will work closely with the both Havas Media and Arena’s econometrics teams and with the Havas Media Group’s unique attribution offering through its Artemis data management platform. To ensure total integration, the ElisaDBi teams will be located amongst the planning and strategy teams within the Group’s UK offices.
Mr Frampton added, “Not only is data a topic close to my own heart, but in a number of recent studies, data has been quoted as the top priority for CMOs and CEOs. This acquisition will make sure we lead in this area, rather than follow. The future is not Big Data. For us, it’s “connected data” (off and online, 1st and 3rd party data, etc.). We feel we are better placed than a big tech consultancy to advise here as we execute and understand people and can therefore prove value throughout the chain.”
Mike Potts, the founder of ElisaDBI and Head of Data Strategy, said, “We’re really excited to be joining Havas Media Group, especially at a time when there’s so much noise around data, analytics and digital intelligence. What’s most thrilling for us is the opportunity to fit in alongside great teams that are already delivering complementary services and giving our existing clients access to an even greater range of skills. We’ve already been successfully working alongside the Havas Media team on a partnership basis for a while now, and this is simply a very natural extension of that relationship.”
The deal follows last month’s acquisition of Marketing Consultancy SCB Partners, the marketing trends and insights business.
Bengaluru-based mobile advertising network InMobi has released the findings of its Mobile Media Consumption Report for India. The study, developed with Decision Fuel, finds that mobile web users in India are increasingly influenced by mobile, with nearly a third of their media consumption time being spent on mobile devices.
According to this InMobi study, dual or second screening, the phenomenon of users spending time on additional electronic devices while watching TV, continues its upsurge.
* 63% of users now actively spend time on mobile device while watching TV, compared to 26% in 2012.
* 57% users engaging in social networking while watching TV
* 79% of Indian mobile web users plan to conduct m-commerce in the next 12 months.
* 65% of Indian mobile web users are now as comfortable with mobile advertising as they are with TV or online advertising
* 80% noticed mobile ads on their smartphone, while a majority 48% of users experience these ads on mobile apps specifically.
Observing these trends, Phalgun Raju, Vice President and General Manager, India, and Southeast Asia at InMobi commented, “The tiny mobile phone has overtaken the mighty TV in India from a media consumption perspective. With over 850 million active mobile connections in India*, the mobile marketing channel presents marketers an unprecedented opportunity to engage with the always-connected consumers. The onus is now on brands and content agencies to create compelling, engaging mobile rich media to capture consumers’ attention.”
In a significant development, Network18 Group has announced the appointment of Ajay Chacko as COO. This appointment is aligned with the group’s plan to strengthen its central management structure aimed at accelerating growth and furthering synergies between businesses. Mr Chacko has been with the group for over nine years and is presently President of A+E Networks I TV18, the joint venture between A+E Networks, US and TV18. He will currently continue to hold responsibility for the venture.
In his new role, Mr Chacko will actively support management teams and leaders across functions in leveraging the network’s diverse strengths, be responsible for creation and management of network-wide properties and institutionalize processes and models that offer value across the group and its ventures. He is also mandated with strengthening the business planning and monitoring processes as well as other critical support and staff functions across the group. Additionally, Mr Chacko has been entrusted with the role of being the custodian of ‘Brand Network18’.
Commenting on this, Raghav Bahl, Founder & Editor, Network18 said, “The dynamic nature of the media landscape in India today has necessitated the need to continuously evolve our internal operating environment to align with these changes. We have now embarked on a path of bringing together our various business units in order to successfully ride the opportunity wave and stay focused on returns to shareholders. In Ajay, we entrust the responsibility of strengthening our continued efforts to emerge as ‘one’ strong network. He has our best wishes and whole-hearted support.”
Speaking on this development, B. Sai Kumar, Group CEO, Network18 said, “We’ve invested in and built a great set of brands across multiple platforms over the last decade. This network today, straddles broadcast, e-commerce, digital content and niche print businesses. In the next phase of Network18, we intend to consolidate the strengths of each of these businesses across the network, extract value through unrelenting focus on internal assets and thereby better our offerings to external constituencies all around. Ajay has been key to the success of some of these businesses and in this new role, he will bring his expertise, foresight, operational and people skills to achieve what we’ve set out to accomplish.”
Mr Chacko said, “We have been seen to be a diverse and talented set of people running some of the country’s most successful media brands. I hope to be able to supplement Sai’s efforts to help strengthen the collaboration between our various business units and functions with a view to improve financially as well operationally and emerge stronger as one network.”
In his earlier roles at Network18, Ajay has led many of the group’s businesses such as CNBC-TV18, CNBC Awaaz and Forbes India. Mr Chacko has also led the group’s efforts in the business media domain as well as the successful launches of key digital properties of Network18. He has been responsible for the functioning of the JV between A+E Networks & TV18. Prior to joining Network18, Mr Chacko worked in financial services and media for over a decade. His earlier stints were with IL&FS (Infrastructure Leasing & Financial Services, India) and he has also been a part of the start-up team at Sharekhan. He started his career with the Indian Express Group where he worked in various capacities.
Technology-led digital company Razorfish has announced the appointment of Manan Mehta as Senior Vice President and Head of Business – India. Mr Mehta joins Razorfish from Taproot where he was Managing Partner and a founding member of Taproot India. His mandate will be to introduce and establish Razorfish in India and put together an A-team to run client operations.
Speaking on his appointment, Mr Mehta said, “The opportunity to impact client’s business by combining cutting edge technology with creativity has compelled me to take up this assignment with Razorfish.” He further added, “In India, businesses at large have started acknowledging the active role that digital and technology can play in building their brands, and are gearing up to embrace this new world order. In fact, there are organizations that have started institutionalizing social thinking across departments. I have always admired Razorfish’s work, and today I am really excited to be part of the team.”
Kanika Mathur, Managing Director, Razorfish said, “Manan is an enterprising young professional with solid fundamentals about business and brands. His experience in the field of advertising and communication will be a huge asset for Razorfish in providing focus and driving growth for us in India.”
Recently, Publicis had announced the entry of the Razorfish in India with the acquisition of Neev Technologies, which would now operate as Razorfish Neev. Saurabh Chandra, CEO, Razorfish Neev said, “Manan spearheading Razorfish’s India business focus is going to be a great asset for us. His understanding of what brands want and need to succeed in India is superlative. Together with Razorfish Neev’s technical strengths this is a winning combination.”
Mr Mehta, a Post Graduate from Xavier Institute of Communication, Mumbai (XIC), has worked with Brand David (then RMG David) in Delhi and Mumbai. He then moved to Leo Burnett, Mumbai, where apart from handling key brands as Brand Partner, he was also assigned additional responsibilities of Leo Entertainment as Business Head and Arc worldwide as Retail Director. From Leo Burnett he moved to Taproot India as a founding member in the capacity of Managing Partner. He has worked on numerous brands across various categories such as Pepsi, Mountain Dew, 7Up from PepsiCo’s stable. Coca-Cola, Thums Up, Minute Maid and Maaza from Coca-Cola regional business, Airtel, Set Wet, Hair & Care, Tata Capital, Myntra.com, Times Of India, Mumbai Mirror, GQ, Conde Nast, Reliance Mutual Fund, Reliance Capital, Sony Entertainment Television, Reliance Mobile, Cox & Kings and LG.
TAM Media Research, industry’s centrally appointed Television Audience Measurement cell, in a bid to further fortify its TV Panel Home Security process, has set up a dedicated desk for vigilance, investigation and crime detection. This desk will be chaired by Ravi Ratanjankar as Head, Vigilance & Corporate Risk Mitigation.
Mr Ratanjankar is a President’s medal awardee and a crime investigation veteran with over 22 years of experience in this field. His special role in TAM will help fortify the organization against any potential vested interest parties trying to break into the TAM system.
Commenting on the initiative, LV Krishnan, CEO, TAM Media Research, said, “Our core service of Television Audience Measurement (TAM) has played a silent, yet, central role in helping the Indian Broadcast and Advertising industry reach the size and stature we know of today. This has only happened because of our regular proactive measures, one of them being constant expansion and enhancement of our TV audience panel home. Today, our TV audience measurement panel covers over 225 towns and cities across urban and semi-rural markets covering all the key states of India.
“The key here is, and which a very few realize, that the complexity of such huge on-ground operations do run a risk of potential external threats. In our unrelenting focus towards quality and the need to protect the services from any types of external threats, TAM is taking further necessary steps that will ensure a deeper safeguard to the services via stronger walls of security and vigilance in the coming months and years. Ravi’s appointment towards this is not the end but one of the many more initiatives that Industry will see. I am very pleased to have Ravi as part of my team. We are very sure that his role and involvement will further elevate TAM to new performance benchmarks.”
Mr Ratanjankar comes with an experience of over 22 years as Assistant Commissioner in Maharashtra Police and was leading teams in special investigations, traversing various types of investigative projects. Prior to joining TAM, he was with the HDFC Bank Ltd handling vigilance functions pan-India and helping the implementation of fraud management systems. His repertoire of experience has been enriched by stints in the CBI, Mumbai Crime Branch, various police stations in Mumbai, combat experience in Naxalite districts etc.
Bennett, Coleman & Co. Ltd (BCCL) has bought a 49% stake in Mumbai-based underwear maker Daiki Brands Pvt. Ltd through a so-called private treaty, as per the report.
News channels opt for self-regulation on ad duration from today
Starting today (May 15), news channels will adopt a new self-regulation on ad duration: 18 minutes of ads plus 3 minutes of promos for Hindi news channels and 15 minutes of ads and 3 minutes of promos for English news channels.
DD News and Samachar beat pvt news channels: Prasar Bharati CEO Jawahar Sircar
Must-read quote of Prasar Bharati CEO Jawahar Sircar: “Though we have our problems with TAM India, and we have filed a petition, even they have admitted that DD has started topping the English news channel genre, between 9 and 10 PM when DD’s ‘Newsnight’ is telecast in English.”
ABC to Test Expanding Nielsen Ratings to Mobile
AdAge/Jeanine Poggi
According to this report, ABC will begin measuring advertising in videos viewed with mobile and tablet apps during a trial run with Nielsen, the network said at its upfront presentation to ad buyers Tuesday afternoon
For a nation that thrives on jigging and jiving in filmland, it is not surprising that dance shows are a hit. Starting with the longest running, Boogie Woogie, a number of other dance reality shows have made their mark on Indian television, and their popularity seems undiminished.
Priti Murthy
Although most shows are Indian versions of successful Western formats, they have been able to garner a strong following. What is about these shows that make them click with people? Priti Murthy, National Director – Insights at Maxus, tips her hat to the film industry. “Thanks to Bollywood, there is a big dance and music consumption in the country. And as a genre too, it has done well – nationally and internationally. Also, as a format it appeals to the whole family. Thus, such shows are bound to do well.”
Ajay Bhalwankar
“Dance spreads joy. It’s a beautiful medium of expression. People emotionally connect with the contestants as they become stories of common man becoming a superstar,” says Ajay Bhalwankar, Content Head, Hindi GEC, ZEEL.
Zenith Optimedia’s managing partner Sanjoy Chakrabarty says, “There is a high level of involvement and engagement value is high too as people start liking a certain participant, vote of him/her. Also, they are on TV for a short period of time unlike daily soaps which go on and on. Hence, people like to watch them, no matter if celebrity or non-celebrity are participating.”
Sanjoy Chakrabarty
Color’s flagship show Jhalak Dikhhla Jaa has always improved the channel’s ratings among the GECs. “Viewers always look out for something fresh and entertaining and dance reality shows provide them the same. The kind of experiment one does with dance forms and shows make them really exciting and refreshing. Like on our show Jhalak Dikhlaa Jaa, viewers get to see a different side of celebrities that appeals to them. It is a show where dancers and non-dancers perform and entertain audiences on the same platform,” says Manisha Sharma, Weekend Programming Head, Colors.
Manisha Sharma
Star’s Nach Baliye finished its fifth season early this year and the channel has launched another show – India’s Dancing Superstar. While Nach Baliye has celebrity couples, the latest entry onto the bandwagon provides platform to dancers wherein there is no barrier of age, dance form or style. “We are extremely happy that within its launch week, India’s Dancing Superstar has emerged as the number one non-fiction show on television,” says Nikhil Madhok, VP marketing, Star Plus.
Nikhil Madhok
Same style, new twist
Season after season, shows have been received well by the audiences, making channels very happy to reinvent their offerings every year to stay ahead of one another. “We will retain the format of original DID and instead of having just extraordinary dancers, this edition of DID will have extraordinary moms showing off their extraordinary dancing prowess which will shock and surprise the viewers. The biggest USP of DID SuperMoms is that it’s for the mothers. It’s for those women who don’t believe that marriage and kids are a barrier between them and their dreams. It will be the mother of all dance shows,” says Mr Bhalwankar when asked what will be the USP of DID this year.
Jhalak Dikhhla Jaa has a new theme this year – Dance Ka Maza Ab Hum Chakhaenge. “Every year we try to do something different with our flagship dance reality show Jhalak Dikhhla Jaa. We have had a different line up of celebrities every season from all walks of life which adds a new flavour to the show. Like last season we had a sportsperson like Sanath Jayasuriya to a comedian Bharti Singh and this year we are bringing in Bollywood actors like Aarti Chhabria to singer Shaan,” says Ms Sharma.
With the show the channel attempts to remain engaged with the audiences with new elements and constant innovation every season. This new season will also see an interesting line of up rounds as the season progresses and wild card entries with new twists and turns. “We have upped the challenge and raised the bar this year. It will definitely be bigger and better this year,” Ms Sharma adds.
However, the question remains – is it necessary for such shows to invent themselves? According to Ms Murthy, dance and music shows have become a staple diet for Indians and reinventing shows by focusing on moms or kids in a particular season only adds to it as they target the whole family. “If a format has clicked with the people then such reinventions only add more value to them.”
Similarly, Mr Chakrabarty feels it is important for such shows to reinvent themselves as the element of surprise is always good. “One has to keep taking it to the next level,” he adds.
Dance to the marketing mix
Although the shows are popular and get a lot of eyeballs to the channels, the channels don’t leave any stone unturned in marketing them to stay ahead of each other.
For IDS’s launch Star’s marketing highlight was a massive on ground engagement during the audition phase. According to the channel, it helped in building traction for the show even before the first episode was shot. “We will be using digital in a big way through the show. Already the Chavat Boyz who featured in our first episode have started creating a cult following on digital for their innovative dance style,” says Mr Madhok.
Colors on the other hand plans to go all out with a mix of TV (Home Channel + Cross channel), Radio, Print, Outdoor, Cinema and Digital for JDJ.
Burson-Marsteller, global public relations and communications firm, has formed a new executive leadership team for its Asia-Pacific region to drive growth and integration. Patrick Ford will become chairman of the region and will lead a newly created Senior Executive Leadership Team that includes Australia CEO and Market Leader Christine Jones, Korea Market Leader Margaret Key, Genesis Burson-Marsteller Principal and Founder Prema Sagar, and Hong Kong Market Leader Matt Stafford. This new leadership team will work with Mr Ford on setting strategy for growth in the region and business priorities in specific areas, including investments in business development, client development, talent recruitment and acquisitions. The team’s members will continue to be responsible for their own markets, but will also take on shared responsibility and authority for the region as a whole.
The firm will integrate its Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen and Hong Kong offices into a new Greater China region under Matt Stafford’s leadership to align its international and domestic communications programs more effectively for clients and strengthen integration. Mr Stafford will move from Hong Kong Market Leader to CEO of Greater China. He has served as lead counsel to several Chinese-headquartered clients as they position their brands and enhance their corporate communications around the world. He will now be spending more of his time advising our China-based clients, which he leads.
Daisy King will become the interim Beijing Market Leader, in addition to her current role as the head of Burson-Marsteller’s U.S. -China Specialty Group. Vincent Li has promoted to permanent Market Leader for Guangzhou, Chengdu and Shenzhen. They will join Regional Managing Directors Angelina Ong, the firm’s Shanghai Market Leader and regional Brand Marketing Practice Chair; Ian McCabe, the regional Public Affairs Practice Chair; and Jackie Price, who leads Burson-Marsteller teams on two key regional client relationships, on the Greater China leadership team while Market Leader for Hong Kong to succeed Mr Stafford is yet to be named.
Former China CEO Chris Deri will leave the firm to pursue another professional opportunity in the United States. “This new Asia-Pacific team is strongly positioned to provide the leadership and counsel our clients in Asia require in the ever-changing environment they face,” said Burson-Marsteller Worldwide Chair and Chief Executive Officer Donald A. Baer. “Our clients expect us to be their strategic partner, fully understanding their business objectives and supporting their corporate values, staying well ahead of communications trends and capabilities, and combining strategic thinking and breakthrough creativity with rigorous focus on getting the job done. This leadership structure in Asia elevates the best team to provide these essential services for our success, delivering on our promise to be the best ideas-driven, results-oriented communications firm in the world.”
Regional Chairman Mr Ford said, “This new senior executive leadership team will help the firm continue to steer the best course in Asia-Pacific, where we see enormous opportunities for growth. Each member of this team has demonstrated extraordinary leadership far beyond their own market assignments. Prema Sagar, for one, has been a legendary Public Relations pioneer in India since founding Genesis 20 years ago. In fact, she is the only Asian Public Relations executive in Global Public Relations ICCO Hall of Fame. As we celebrate our 40th anniversary in Asia-Pacific, we think we have a strong mix of seasoned giants in our business, such as Prema and Christine Jones, along with exciting emerging leaders, such as Margaret Key and Matt Stafford. I am excited about Matt’s new role as CEO for Greater China. Under Matt’s leadership, the Hong Kong office has achieved remarkable business growth and low staff turnover. He is the person best suited to lead our China strategy moving forward, particularly given his expertise working with China-based multinational companies, such as Huawei, as they position their brands and enhance their corporate communications around the world.”
Mr Stafford added, “While I have enjoyed leading our Hong Kong operations since returning to Burson-Marsteller, I am enthusiastic about working with the China team on a new and richer level. This approach for integrating the markets is precisely what our clients have been asking for, and there has never been a better time for our organization to execute on this strategy.”
Mr Stafford re-joined Burson-Marsteller in Hong Kong in 2008 following five years as the Australian Government’s senior policy adviser on communications reporting to several Cabinet Ministers. He was the lead adviser for the development and implementation of sweeping regulatory reforms in that sector, including a multi-billion dollar national broadband strategy and the privatization of Telstra, the single largest public share offer in Australia’s history.
Mr Ford, a 24-year Burson-Marsteller veteran, will continue to serve as the Global Vice Chairman for Client Service and as a member of the Burson-Marsteller global leadership team. He has been interim Asia-Pacific Chair since October 2012 and previously had served for six years as President and CEO of Burson-Marsteller US.
L toR: Varun Dhawan, Dennis Hau, Parineeti Chopra and Rahul Razdan
WeChat, a global mobile social communication application, unveiled its latest brand campaign with Bollywood stars Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India to boost its marketing effort.
The brand campaign captures the spirit of WeChat of being young, effervescent and instant. The campaign also showcases WeChat’s features like voice messaging, group chat and special emoticons in an engaging manner.
Sharing his views on WeChat’s success in India, Dennis Hau, Head of International Product Center, Tencent International Business Group said, “India is an exciting youth-driven smartphone market and we are committed to it. With its unique product features like Voice Messaging and Moments, WeChat enables Indian users to communicate with their friends and family in a richer manner. We are encouraged by the very positive response that we’ve got from Indian users so far, and with this brand campaign, we hope to consolidate our market leadership.”
With a bundle of innovative features, WeChat is all set to re-define the way people communicate with each other. “With WeChat, we aim to provide users with our innovative mobile social sharing features and a more secure communication platform. WeChat not only allows friends to connect with each other, it also allows brands to interact with their customers creating a personalized two-way channel. We have also selectively released our SDK and API for developers to develop apps on WeChat. WeChat is creating a unique ecosystem where users connect socially with their friends as well as engage with celebrities, brands, and businesses making it an all-in-one app, to serve the different needs of our users,” said Rahul Razdan, Head of Tencent India.
The global free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.
Maxus has the won the media business on Redbus.in in a recently conducted pitch process. Redbus.in, an online bus ticket-booking site, recently started advertising on television and other mass media. It was a highly contested pitch which saw the participation of Mindshare, Madison, ZO and Mudramax.
Sanchayeeta Verma, GM, Maxus South who is the key lead in the pitch, said, “Redbus is a highly reputed name in the travel space. We are very excited with this win and believe our role is to help our clients navigate and maximize the opportunities of change in an always-on, fully digitized media world. And we’re looking forward to partnering Redbus in their exciting journey towards exponential growth.”
Commented LK Gupta, Chief Marketing Officer, Redbus, “As an ecommerce travel brand launching in mass media for the first time, we were looking for the right blend of aggressive presence, yet delivering efficiently for the business. In Maxus, we found a partner that showed innate understanding of what our business needs are, and complementing it with sound planning and buying capabilities in media. We’re excited to embark on this exciting journey during which we’re sure Ajit and his team will be big contributors. ”
RedBus.in started in 2005, with a personal experience of the founder members. During Diwali of 2005, one of them wanted to spend the festival in his hometown. Since he didn’t know his schedule till the end, taking a bus was the only choice. He ran around town hunting for a ticket, but they were all sold out minutes before he reached the travel agents. That’s when he thought of the possibility of providing consumers the convenience of booking a bus ticket over the internet. The objective was two-fold – to ensure that they don’t have to leave the confines of their comfort to book a ticket, and to help them get a ticket when they need it the most.
