MxMIndia

Category: NEWS

  • India TV and MxMIndia announce self-defence workshops in media agencies so that women employees can be better equipped in case of an eventuality

    India TV and MxMIndia announce self-defence workshops for women in media agencies

    By A Correspondent

     

    Much as the government is working on tough laws to act as a deterrent on excesses against women, after the gangrape of a 23-year-old last month, doubts have been raised about the safety for women working till late.

     

    Given that the media often requires working at odd hours and the fact that women constitute a sizeable ratio amongst employees in the sector across the country, MxMIndia spoke with several women in media (on- and off-the-record) for a two-part article on MxMIndia.com (here and here). Our conclusion was that there is an urgent need for an aggressive and ongoing exercise to get women trained in self-defence.

     

    MxMIndia then conceived a special initiative for media companies so that women can be better equipped in case of an eventuality.

     

    As a first step, India TV and MxMIndia have got together for Self-Defence Workshops for women in media agencies in Mumbai, Delhi NCR and Bengaluru. The workshops start this week and will conclude by the month-end.

    The workshops are being facilitated by media activations firm Pure Media. For details: Alok Kapuria (Telephone: 9892832681)

     

  • A Comms used in-store mannequins to 'raise' the bar for the Dove Whitening Deodorant promotion

    Raising the underarm deodorant issue

    By A Correspondent

     

    Retail-media network Aurora Comms, or ‘A Comms’, used in-store mannequins to address the particular problem of underarm exposure among Indian women, in Hindustan Unilever’s campaign targeting upwardly affluent females for Dove’s ‘whitening deodorant’ promotion.

     

    For the campaign, a mannequin was set up in the women’s western wear sections of Central Stores and Shoppers Stop locations across the country. This is on a podium and the mannequin wears a white top with one arm raised. To highlight the ‘no more dark patches’ communication of the deo, this podium is lit up and a cut-out of the product and model placed next to it.

     

    On the same floor as the mannequin setup, the women’s trial rooms are branded with the promotion too, and the doors and mirrors carry the same visuals as the one next to the mannequin.

     

  • To position @home as a premium home decor brand and increase its brand recall, the social media agency engaged consumers on Twitter

    WATConsult uses Twitter to make home decor trendy

    By A Correspondent

     

    Social media consulting agency WATConsult recently carried out an extensive Twitter campaign for the brand @home, with the objective of presenting it as a premium styling home decor brand. The campaign, targeted primarily at women, lasted for three hours within which the agency was able to make the hashtag #IWantToStyleMyHomeWith trend in Mumbai at No. 1. This was followed by top India rankings as well.

     

    Through this campaign, the agency wanted to converse with potential customers and help them with the styling of their home. Hashtagging is a common method used to trend a particular topic in the Twitter space. With the help of the hashtag #IWantToStyleMyHomeWith, the agency wanted to trend both the tag as well as the brand as a whole.

     

    The campaign started with the agency posting sample tweets using the brand’s Twitter handle @athomestore, encouraging followers to participate in trending the mentioned hashtag. As the number of responses increased, tweeple were asked to share their styling tips. Soon, the influencers were also seen using the hashtag and mentioning the brand.

     

    Commenting on the success of the campaign, Nipun Kapur, COO, WATConsult said, “The exposure received by the brand was overwhelming. The campaign was aimed at propelling the customers to give ideas on styling their homes. This allowed us to interact with them and give them our own insights. We replied to most of the customers with ways in which they could improve on their home decor. We shared styling tips with them, praised them on a good idea and retweeted the best tweets. Retweets indicate that we appreciate their response and helps build customer loyalty.”

     

  • Alfresco, the open platform for business-critical content management and collaboration, has appointed former SuccessFactors (part of SAP) President Doug Dennerline as CEO

    Alfresco appoints Doug Dennerline as new CEO

    By A Correspondent

     

    Alfresco, the open platform for business-critical content management and collaboration, has appointed former SuccessFactors (part of SAP) President Doug Dennerline as CEO. Mr Dennerline will lead the company through its next phase of expansion, driving business strategy and operations to capitalize on the rapidly growing content management market.

     

    “We have come to a unique intersection as a company and I couldn’t be happier to welcome Doug to Alfresco. The best future for Alfresco, its employees, customers and investors is to continue to grow and to ultimately pursue an IPO in the US markets,” said John Powell, former CEO and co-founder of Alfresco. “I’m confident that Doug’s experience and impressive enterprise cloud success will take Alfresco through this next phase of growth.”

     

    A 25-year veteran of some of Silicon Valley’s best, Mr Dennerline was most recently president of SuccessFactors, Inc. until its acquisition in 2012 by SAP for US$3.4 billion. Before joining SuccessFactors, he was executive vice president of enterprise sales for Americas at Salesforce.com, and previously, chief executive of the Webex division of Cisco.

     

    “In seven short years, John and the Alfresco team have created a world-class technology company that, through the power of its open-source model, has completely disrupted the enterprise content space,” said Mr Dennerline. “We are at the very beginning of the enterprise shift to cloud and mobile, making Alfresco perfectly positioned to lead that shift.”

     

  • Day one of the 7th Digital Summit organized by the Internet and Mobile Association of India (IAMAI) discussed creation of the world's largest free market digital economy

    e-India: Seething with creativity, but full potential untapped

    By A Correspondent

     

    Day one of the 7th Digital Summit 2013 saw much participation from the industry leaders who debated and participated in ‘Creating the World’s Largest Free Market Digital Economy’. Organized by Internet and Mobile Association of India (IAMAI), the summit focussed on five elements of creating this economy: Infrastructure, Regulatory Frameworks, Services and Content, Entrepreneurship/Innovation and Business 3.0.

     

    Chief Guest Dr Montek Singh Ahluwalia, Deputy Chairman of the Planning Commission, said, “To a large extent, the internet and mobile industry of India is still untapped. There has to be a concerted effort to make people aware of the size, scale and scalability of the industry.” Commenting on e-entrepreneurship, he mentioned that internet and mobile is an industry which has a phenomenal spread of access and should “encourage risk taking young talent and inculcate the spirit of entrepreneurship” to expand the footprint.

     

    R Chandrashekhar, Secretary, Telecommunications, reiterated that broadband is the third wave of telecom revolution in India. Emphasizing last mile connectivity, he said, “Pure clicks-based model has led to some set of problems. It is important to look at sound business fundamentals since it is also a part of national transformation. We stand at the threshold of an exciting era.” Hitesh Oberoi, Chairman, IAMAI & Co-Founder, CEO, Info Edge India talked about the digital opportunity that exists now and would grow in the next five years. “The opportunity, however, lies in addressing the current challenges of the ability to provide: low cost connectivity, universal access, usable content, secure networks, affordable devices and enabling policy.”

     

    Creativity in Digital Era

    At ‘Importance of creativity in digital advertising’, Vikas Tandon, MD, Indigo Consulting said, “It is important to note that digital advertising has three core pillars when it comes to creativity: interactive since it not just sends messages, technology is integral to what is delivered and digital has put creativity at the hands of the consumer.” Representing FMCG view, Aditya Save, Head, Media & Digital Marketing, Marico, said, “FMCG companies still look at creativity with a very traditional view, which means communication emotionally,” where Arun Sharma, VP Marketing, Head Media & Rural, Bharti Airtel explained how Airtel used digital media to create the innovation of a friendship band.

     

    Vineet Gupta, Managing Partner, 22 Feet Communications, noted how the digital media is seeing significant increase in media spends and how some campaign break only on digital platforms now. Mohit Hira, Sr VP & Regional Business Leader – Airtel, JWT, said, “Mobile is not the second screen, but the first screen for youth. For them, mobile is not a private but a public device. Even though for mobile screens, which are smaller, you cannot put in too much production detailing but it is no-brainer that mobile will be the game-changer when it comes to digital economy.”

     

    Neville Taraporewalla, Sr Director, Emerging Markets, Advertising & Online, Microsoft, said, “What I am amazed at is that Cannes still does not receive an entry from India in digital category even though the digtal creatives are amazing the world over.” The panelists agreed that while digital advertising was on an upswing, it would still take time for digital to become a primary choice of media, and creativity and production detailing would increase with increasing spends.

     

    Peter Panait Lojmand, Senior VP, Opera Software, pointed out how browser surfing can bring many changes in the mobile internet landscape of India. He said that entry barriers in India for internet browsing are high, which includes technical, trust, cost, educational and accessibility factors.

     

    All-Inclusive Growth

    Nandan Nilekani, Chairman, UAIDI, and Sam Pitroda, Chairman, NIC, talked about how they are working towards ensuring all-inclusive growth with the help of technology. Mr Nilekani asserted, “Through Aadhar, which we are undertaking on huge technology and cloud-platform is a digital initiative for massive societal inclusion. And for this, we are working with many sectors and industries.”

     

    Mr Pitroda spoke about ‘Bharat Broadband (National Optical Fibre Network): Going extra mile with public investment.’ He said, “We are essentially at the tipping point in India. What you see in media is totally opposite of what reality is. Thus, we need democratization of information so that everybody has access to information that we need. But we do not get that information, from any quarter including administration, judiciary, and politics because they resist information and flexibility. The idea of NOFN is to integrate collaboration given the multi-disciplinary and multilingual complexities of the country. We will be connecting 500 campuses and talk to 25000 students at the same time on January 23.”

     

    “While connectivity is one piece, you need application and infrastructure as well. We want to computerize each and every governing and administration body of the country, and when it happens, will be a new day in India. That is why I said that we are at a tipping point,” he said.

     

    The last session of the day discussed ‘Social Media – freedom, moderation or regulation’. Rajesh Kalra, Chief Editor, Times Internet said care is taken not to do or write anything that puts them on the wrong side of the law. “Of course, the law needs to be changed since it continues to get misinterpreted,” he noted.

     

    Shivam Vij of Kafila.org said that he was a free speech fundamentalist and “it is important that media or social media is not ashamed of free speech. You have to have the right to justice redressal if the media has to be regulated.” R Sukumar, Managing Editor, Mint said, “We do not need a social media regulator. When you are dealing with a political establishment which is trying to clamp free speech, a regulator cannot be the answer.”

     

  • Luke Kenny talks to MxMIndia about the recent 12-O-thon, and other initiatives from 9XO

    9XO will always be ON: Luke Kenny

    By Johnson Napier

     

    The recently concluded 12-O-thon initiative undertaken by music brand 9XO ended up being a satisfactory experience for the channel. While it worked its way in generating huge traction on the social media platform, the initiative also aided in ramping up viewership and time spent on the channel, thereby doubling the numbers with regards to similar channels in the market.

     

    Luke Kenny, Head of Programming, 9XO responds to queries from MxMIndia on the initiative and what’s in store from the channel going forward.

     

    1. What was unique about the 9XO 12-O-thon initiative that was organised by your channel? How would you describe the end response to the initiative?

     

    The 12-O-thon was a collation of the best popular songs of the year that were classified into 12 distinct genres for easy reckoning for the audiences. With a singular viewing of the genres one would be brought abreast with all that was popular in international music for the year 2012. Creatively it offered a great peg on the number ’12’ as well.

     

    The response was extremely positive, generating huge traction on all our social media and for the week of its run, it ramped up viewership and time spent on the channel, doubling our numbers with regards to similar channels in the market.

     

    2. How do initiatives such as these help a channel gain viewership traction and merit favour from advertisers too?

    Initiatives such as these and many others that have rolled out in the past year have resonated well with the audiences as they see a welcome return to the simplistic experience of music viewing with programming surprises thrown in from time to time… they see that we go beyond wallpaper programming and are creatively shaping and moulding the music viewing experience with such programming curations, which in turn resonates with advertisers as well, because those very advertisers are our consumers as well! So it works as a dual purpose, they see the possibilities which have potential as their respective brands are also targeting the youth database which is in an international space.

     

    3. How do you ensure that an offline promotional activity (as and when you engage in them) works seamlessly and gets in the desired result as with on-air? Any successful examples that come to mind…?

    Since the time we have launched, everything that has happened on air, has been simultaneously plotted in the offline space. Be it on ground via campus festivals, concerts to the social media properties that engage feedback and participation. The very recent example is of the ‘Shoot The Music’ activity done in association with Instagram. This is a music photography contest where contestants are supposed to take a pic related to music and nightlife and upload it on Instagram and hashtag it with #9XOmusic. The winners stand a chance to win iPhone 5 and Sony headphones. We launched the Contest at IIT Bombay’s youth fest – Mood I and was activated at all the recent 9XO on ground events such as New year parties at Shiro, Canvas, Ghost, Liv, Chival, Tryst, Baroke. The contest was promoted through On Air Astons / promos / digital media (FB / Twitter / website).

     

    Besides this we have been regularly associating with prominent youth festivals including Malhar (St. Xavier’s College), IIT Delhi cultural festival, Neev (Pune Symbiosis College), etc.

     

    4. What are some of the new programming strategies that have been drawn up by your channel for 2013?

    Three things that we are definitely committed to are, is the constant discovery of new music, the breaking of non-English language international hits, and the prolific support to Indian Independent musicians who sing in English. You will be seeing some new initiatives that will roll out in the course of 2013.

     

    5. How do you see the Indian music channel market panning out in the next one year? Where do you see yourself in the leadership mix?

    Well I would like to think that a lot more investment will be made in the live music space. It has already begun in some ways but it has yet to achieve business logic. With regards to 9XO, I believe when it comes to a viewer who is looking for a complete music experience and if the viewer also happens to be a musician, then we will be a singularly complete support system for his/her art.

     

    6. What is your take on brands that tend to get complacent once they attain leadership status? How do you ensure that you remain a cut above the rest without leaning too much on celebrities or marketing wizardry to do the job for you?

    With India being a dynamic and volatile market anyway, I doubt any brand is anything but complacent. Similarly I look at the music world, where there is always something new happening in every way and all of that is led by the consumers and the creators, they are the true celebrities and wizards, and as long as I remain in their minds… 9XO will always be on!!

     

  • Sri Adhikari Brothers is launching Hindi GEC Dhamaal in Gujarat on Jan 21

    SAB takes ‘Dhamaal’ to Gujarat

    By A Correspondent

     

    Sri Adhikari Brothers’ has announced the launch of its Dhamaal channel in Gujarat. While test runs are scheduled to start today, the channel will formallly launch on Monday, January 21.

     

    Well-known comedians like Rakesh Bedi, Anant Desai, Raju Shrivastav, Siddharth Randheria and Sailesh Lodha will be featured in primetime shows like Madam Ki Paathshala, Bachchan Pandey Ki Toli, Galat Family, Bahut Khoob and Kya Samachar Hai, and will be joined by Gujarati comedian Girish Kumar.

     

    The Gujarat launch happens on the back of Dhamaal’s successful launch in MP, Chhatisgarh and Rajasthan. For Uttar Pradesh, Bihar, Jharkhand and Uttaranchal, the SAB network runs ‘Dabangg’ channel. Both channels launched in 2011.

     

    In December 2011, Sri Adhikari Brothers – headed by chairman and creative head Gautam Adhikari and his brother and vice-charman and managing director Markand Adhikari – had announced the launch of three region-specific channels with much fanfare. The move (“desi content with pradeshik tadka”), hailed as pioneering by the media fraternity then, was aimed at tapping the vast potential of local businesses in these regions.

    While Dhamal and Dabangg were to cater to audiences from Rajasthan in the west to Bihar and Jharkhand, the Gujarat channel was to be called ‘Dhamakaa’.  “Dhamaal has a positive vibrancy to the name,” Mr Markand Adhikari told MxMIndia when asked on the name change. Dhamakaa, on the other hand, has a negative meaning too – that of a blast. Whatever be the name, one can be sure that like the rest of the channels in the network, the Gujarat version of Dhamaal will also make the big boys in the business sit up and take notice.

     

     

  • Free Press Journal has tied up editorially with Outlook group and will carry select stories from the Outlook Business and Outlook Money magazines on the business pages of the daily

    Free Press inks editorial tie-up with Outlook group

    By A Correspondent

     

    The Free Press Journal newspaper and the Outlook group have announced a collaboration under which the newspaper will carry select stories from the magazines Outlook Business and Outlook Money on the business pages of the daily.

     

    The collaboration will help the FPJ, as the newspaper is popularly called, expand its coverage, particularly in the BFSI sector, and as also help the Outlook magazines reach out to a wider target audience in Mumbai.

     

    The tie-up was effected last week as the Outlook magazine stories began appearing effective Friday, January 11

     

    Indranil Roy

    Said Indranil Roy, President of the Outlook group, “We have collaborated with the Free Press Journal newspaper to ensure that our content reaches out to a wider targeted readership base in Mumbai. The unique co-operation drives value by enlarging the target audience of Outlook Business and Outlook Money, taking our content and perspective right on to pages of a daily newspaper. In essence, the newspaper readers will now have the benefit of our perspective sitting next to the FPJ stories of the day on key sectors like banking and finance.”

     

     

    Abhishek Karnani

    Said Abhishek Karnani, Director of the Fress Press Journal: “The collaboration with the Outlook group is yet another step in our journey to expand coverage, lend new perspective and offer more value to our growing base of readers in Mumbai. Select stories from Outlook Business and Outlook Money will help us add to our growing coverage on the business pages of the newspaper. We will continue to invest in the newspaper as we build on our offerings to meet the changing aspirations of our readers in these times.”

     

  • The IAMAI has announced the winners of the 3rd India Digital Awards, coinciding with the 7th India Digital Summit, 2013. There were more than 800 entries for six categories and 31 sub-categories for the internet and mobile value added services industry

    Ola Cabs wins Start-Up of the Year at India Digital Awards

    By A Correspondent

     

    The The Internet and Mobile Association of India (IAMAI) has announced the winners of the 3rd India Digital Awards, coinciding with the 7th India Digital Summit, 2013. There were more than 800 entries for six categories and 31 sub-categories for the internet and mobile value added services industry. The categories were Digital Advertising; Website; Digital Social and Economic Empowerment; Mobile VAS; Digital Payment and Special Awards. While Angels of India was awarded the Internet Professional of the Year, Naveen Tewari of InMobi was declared as the Best Mobile Person of the Year.

     

    Winners of 3rd India Digital Awards:

    Category Winner

    Best Use of Mobile for Social and Economic Empowerment Awards

    		 Operation Asha

    Best use of Internet for Social and Economic Development

    		 District Administration Gwalior

    Best use of Internet for Social and Economic Development

    		 People Interactive (I) Pvt. Ltd

    Best use of Internet for Social and Economic Development

    		 MCCS India Pvt. Ltd

    Best use of Internet for Social and Economic Development

    		 GiveIndia

    Best Digital Payment Award

    		 Yes Bank Limited
    Best Cashless Payment Service for e-Commerce Atom Technologies
    Best Digital Financial Inclusion Project Itz Cash Limited
    Best Mobile Game

    World Cup Cricket Fever by Disney UTV Digital
    Best Mobile News Service NDTV Convergence
    Best Mobile Enterprise Product or Services DRONA Mobile
    Best e-Commerce Website Myntra.com
    Best e-Commerce Website – Jury Special Mention www.goosebumpspickles.com
    Best Local Language Website Aajtak.in
    Best News Content Website Ibnlilve.com
    Best Auto Content Website Carwale.com
    Best Travel Website Redbus.in
    Best Financial Website Axisbank.com
    Best Corporate Website Maxhealthcare.in
    Best Display Campaign Aditya Birla Money by M&C Saatchi Direct & Digital
    Best Search Marketing Campaign Cleartrip Pvt. Ltd. By Resultrix
    Best Viral Marketing Campaign Sony Music Entertainment India by Jack in the Box Worldwide
    Best Email Marketing Campaign Volkswagen by Grey Digital
    Best Social Media Marketing Campaign American Express by Interactive Avenues
    Best Mobile SMS Advertising or Marketing Campaign Shoppers Stop Ltd
    Best Mobile Voice Advertising or Marketing Campaign

    Hindustan Unilever Ltd. – Active Wheel by netCore Solutions Pvt. Ltd
    Best Mobile WAP Advertising or Marketing Campaign Turquoise Cottage by Webchutney
    Best Digital Integrated Campaign

    India Against Corruption by netCore Solutions Pvt. Ltd
    Best Start-Up of the Year Ola Cabs
    Best Internet Person of the Year Angels of India
    Best Mobile Person of the Year

    Naveen Tewari

     

     

     

  • The current year looks set for exponential growth. Going by the IAMAI Internet Watch Report, e-Tailing is witnessing steady growth

    e-Commerce set for steady growth in 2013: IAMAI

    By A Correspondent

     

    While 2012 witnessed consolidation and increase in e-Commerce, the current year looks set for exponential growth. Going by the IAMAI Internet Watch Report, e-Tailing is witnessing steady growth. Panelists at a session of the 7th India Digital Summit organized by the Internet & Mobile Association of India aptly titled “e-Commerce 2.0 – Emerging Trend” discussed threabare the opportunities that lie ahead in 2013. Chaired by Avnish Bajaj, Managing Director – Matrix Partners, the session saw participation from Alok Mittal, Managing Partner – Canaan Partners India, Sachin Bansal, Co-Founder & CEO – Flipkart, Sundeep Malhotra, CEO – Homeshop18, Murlikrishnan B. Country Manager – eBay, Mukesh Bansal, Founder – Myntra.com and Ankur Warikoo, CEO – Groupon India.

     

    Discussing about new users, devices and new business models, Mukesh Bansal reiterated that acceptance for e-commerce has evolved in 2012 and will witness growth in tier 2-3 cities. However, Murlikrishnan B had a word of caution. According to him, “While the year 2012 was a year of engagement and supply dynamics to evolve, 2013 will be a year of reality check.”

     

    Sundeep Malhotra stressed on the fact that women are driving the e-commerce category and will continue to do so. The same trend can be seen the monthly tracker ‘Internet Economy Watch’ by IAMAI where a tremendous and steady growth has been seen in e-tailing of fashion accessories, branded apparel and footwear segment, a category dominated by women heavily. As per the latest data, the branded apparel and footwear segment has seen a y-o-y growth of 56 percent and 71 percent respectively.

     

    However, according to Alok Mittal the new e-commerce companies have to evolve unique strategies in the competitive world. With the market size still being naïve, the need to integrate all mediums to reach consumers across platforms is required. As Sachin Bansal put it, “Better online experience is what e-commerce companies should aim at.”

     

  • TBWA\India has further strengthened its Delhi operation by bringing on board Mudit Trivedi as Client Services Director

    Mudit Trivedi joins TBWA\India as Client Services Director in Delhi

    By A Correspondent

     

    Mudit Trivedi

    TBWA\India has further strengthened its Delhi operation by bringing on board Mudit Trivedi as Client Services Director.

     

    Mr Trivedi has worked on various categories and brands such as L’Oreal, Pond’s, Reliance Life Insurance, BIG Pictures, BIG Cinemas, ICC Cricket World Cup 2011 and IPL. He has also worked on campaigns that have received recognition at Cannes Lions and a number of other well-known international awards.

     

    A post-graduate in Mass Communications, Trivedi has been in advertising for nearly a decade. Trivedi joins TBWA from JWT Delhi where he was overseeing the Horlicks brand. He has also worked with Ogilvy and McCann.

     

    Commenting on his decision to join TBWA, Trivedi said, “I am absolutely delighted to be part of one of the most exciting and energetic networks in the world. I have always admired the philosophy of Disruption and Media Arts that is proven to deliver outstanding strategies and breathtaking creative for clients in India and all over the world.”

     

    Nirmalya Sen, Managing Director, TBWA\India said, “Mudit is a great combination of experience and youth. His exposure to integrated communication across big brands will make him a great asset for our clients in Delhi.”

     

    Subho Sengupta, Executive Vice President and Head of TBWA’s Delhi operations, added, “Mudit has rich experience and knowledge of Indian and global brands alike. This will be invaluable as he comes on board. His energy and passion is infectious and I am sure this will further accelerate our drive to create outstanding work for our clients.”

     

  • Liquid Comics co-founder Sharad Devarajan has been appointed CEO of the new company

    Chernin Group’s CA Media invests in Graphic India

    By A Correspondent

     

    CA Media, LP, the Asian investment arm of The Chernin Group, LLC (TCG), has announced that it has acquired a large minority stake in Graphic India, a comic book and animation company focused on creating mythological and superhero characters, comics and stories for the Indian youth market, published across mobile and online platforms.

     

    Launched last year by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman as a subsidiary of US comic book company Liquid Comics, Graphic India will now be jointly owned by Liquid Comics and CA Media. Mr Devarajan will be appointed CEO of Graphic India and remain Executive Chairman of Liquid Comics. As part of the transaction, Liquid Comics will contribute one of the world’s largest and highest-quality comic book libraries based on Indian characters to Graphic India. In addition to CA Media’s investment, it will partner with Graphic India to provide industry expertise and create iconic franchises for Graphic’s characters through multiple media within the Indian entertainment ecosystem.

     

    Rajesh Kamat, CEO of CA Media India, stated, “Following our successful entry into the traditional media space, we are very pleased that Graphic India marks our first investment in the digital space.CA Media’s aim is to create an ecosystem of diversified assets across media, where each asset not only unlocks its own value, but also adds to the rest of the portfolio. Graphic India is a valuable addition to this mix, especially in the youth segment. We look forward to working with the company to create heroes that inspire the next generation of Indian consumers.”

     

    Paul Aiello, CEO of CA Media, added, “CA Media is thrilled to be partnering with the talented Liquid Comics team, headed by Sharad Devarajan. We look forward to building the business with Sharad and his team, an amazingly gifted group of content creators and phenomenal operators.”

     

    Mr Devarajan said, “India is home to some of the most creative minds in the world, and we believe that the next Batman, Harry Potter, Pokemon or The Avengers, can come from this country. At Graphic India, we intend to find, nurture and promote a new generation of creators to transform the world with their stories. The team at The Chernin Group and CA Media bring an unparalleled level of experience in entertainment and we could not imagine a better partner to work with to launch this mission.”