Category: NEWS

  • Cheil Worldwide SW Asia appoints Hari Krishnan as COO

    By A Correspondent

     

    Hari Krishnan

    Cheil Worldwide SW Asia has announced the appointment of Hari Krishnan as its Chief Operating Officer who will start in his role from January 2013. He joins from WPP where he was Head, Global Team Ford- a consortium of JWT, Mindshare and Wunderman. Mr Krishnan will lead Cheil Worldwide SW Asia’s growth agenda.

     

    At WPP Global Team Ford, Mr Krishnan set up the first co-located office of three different specialist agencies for WPP in the Asia-Pacific Region. Krishnan is a well-known advertising and communication figure with a career spanning over two decades where he has held senior leadership roles with JWT India, Grey Worldwide and Bates India, among others.

     

    John Koo, President & Head of Regional HQ, SW Asia said, “We are delighted to have Hari take charge as the COO for the region. He has a proven track record in developing corporate strategy while managing on-going operations. His strength in building teams and people development is a perfect fit for Cheil. Moreover, his extensive knowledge and experience will go a long way in driving the business forward.”

     

    Bruce Haines, Global CSO of Cheil Worldwide, said, “Having Hari on board demonstrates our resolution to take the Indian market, which we identified as strong growth prospects. Our team in India has been very successful in both attracting new clients and providing good creatives. I am thrilled to have Hari lead the winning team.”

     

    Mr Krishnan said, “Cheil is an innovative, forward-thinking communications agency which has carved out a niche for itself through its integrated service offering. The recent acquisitions of The Barbarian Group, Open Tide and its partnership with the iconic Beattie McGuiness Bungay makes it a powerhouse solution provider for brands across categories in India. Also, 12 Cannes Lions this year demonstrates the Agency’s commitment to idea excellence. I see exceptional potential for leveraging Cheil’s credentials for growth and look forward to working with the stellar team to make this vision a reality.”

     

    In a career span of 20 years in advertising, Mr Krishnan has worked with organisations such as WPP Global Team Ford, JWT India, Grey Worldwide, Bates India, Ogilvy & Mather, Clarion and Anthem. Prior to establishing WPP Global Team Ford India, Mr Krishnan was at JWT India as Executive Business Director, PepsiCo Beverages. At Grey, he led the agency as General Manager and Branch head – New Delhi. Prior to that whilst he was at Bates India, he played a pivotal role in consolidating the teams after the Bates takeover of Clarion. Preceding this, he has worked at Ogilvy & Mather and Anthem (now TBWA).

     

  • It’s Ogilvy all the way at Effie 2012

    Click on the image for larger view

     

    By Ritu Midha

     

    As an event, one couldn’t have thought of a better way to spend a Tuesday evening than sampling the soothing breeze and top-notch refreshments at the Turf Club, Mumbai. Of course, the event was the Effie 2012, so the focus was necessarily on the awards.

     

    Piyush Pandey

    Perhaps unsurprisingly, the show was stolen by Ogilvy and Mather, who came ahead by miles, with the Man of the Moment being its executive chairman and creative director, South Asia Piyush Pandey once again. Ogilvy and Mather, with 280 points (more than 400 percent over its closest rival) was declared Effie Agency of the Year. When it came to clients, the competition was stiffer, although both Cadbury India Ltd (Effie Client of the Year) and No 2, Star India Pvt Ltd, are O&M clients.

     

    An emotionally charged Piyush Pandey said, “It is all by God’s grace. The credit completely goes to our team and culture. New blood joins with its own creative thinking and seamlessly blends with the existing creative thought process.” On being a repeat winner, he said, “It feels ecstatic to be winning again and again. To tell you the truth – the joy and thrill of winning increases every year.”

     

    The victorious Ogilvy team with Shashi Sinha (hugging Piyush Pandey) and Rajesh Iyer, Marketing Head of Colors (extreme left)

     

    Shashi Sinha
    Shashi Sinha

    The Effies themselves were enhanced in stature this year, both in participation and jury process. Advertising Club President Shashi Sinha stated, “It is special for two reasons: it is the first Effie under the aegis of the Ad Club post it becoming the Ad Club of India.” Also, he said, “This year the entire judging process has been conducted online – and the credit goes to Bipin Pandit and his team for managing it smoothly, considering that there were more than 100 jury members this year.”

     

    This year, the number of entries increased to 357. And while last year 29 agencies had participated – this year the number reached 50. Another feather in the Effie cap is that 50 percent of the jury members represented clients – best placed to judge the effectiveness of a campaign.

     

    Ajay Kakar

    Emphasizing the way the Effie is growing, Chairperson of the Organising Committee Ajay Kakar said, “This year, judging moved beyond Mumbai, and was extended to Delhi. We have also introduced two new categories – Direct Marketing and Ongoing Campaign.” He added, “It is a matter of pride that it is not a small set of agencies winning an Effie tonight; 13 agencies have contributed to the winning entries.”

     

     

     

    Ravi Rao

    Another point worth mentioning is the fact of a media agency winning two Effie trophies this year. Mindshare took away two bronzes – and considers it just the right beginning. Mindshare’s Leader, South Asia Ravi Rao told MxMIndia, “We bagged three bronzes, two for Axe Shower Gel and one for HSBC. I am really glad that we made it to the Effies. We will strive harder next time around.”

     

     

     

     

  • Harper’s Bazaar launches new brand campaign

    By A Correspondent

     

    Harper’s Bazaar, the fashion magazine with 29 international editions, has introduced its new brand campaign themed ‘Always in fashion’ in India to complement its international signature ‘Where Fashion Gets Personal’. The magazine has kicked off a new 360-degree brand campaign, which will see lifestyle malls such as Select City Walk in Delhi being branded with Harper’s Bazaar Campaign. ‘Always in Fashion’ – a tri-series outdoor ad campaign with Sonam Kapoor, Anushka Sharma and Priyanka Chopra will cover print, online, outdoors, events & PR.

     

    Targeting the luxury clients, top socialites, HNI consumers, fashion segment and trade, the campaign will run across several lifestyle magazines and trade newsletters apart from digital amplification through trade e-mailers and banners, social media amplification through various Lifestyle Brands with the campaign promoted on social media accounts of major lifestyle magazines such as cosmopolitan, Women’s Health & Harper’s Bazaar India.

     

    The India Today Group also announced the appointment of a new team at Harper’s Bazaar India led by Nishat Fatima as Editor and Ami Patel as the Creative Director.

     

    Sharing her insights on the new brand campaign and welcoming the new team at Harper’s Bazaar India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India Today Group said, “The new appointments comes at the right time as we unveil the new campaign for Bazaar India. We are happy to welcome Nishat back to the company. Her background and experience make her the perfect editor for Harper’s Bazaar India. We are confident that she will be able to lead the team and help the magazine retain its position as the must-read magazine for the latest fashion, beauty and lifestyle innovations.”

     

    Ms Sekhri added, “We are very excited about this next chapter for Bazaar India!”

     

  • The Company creates colourful TVC for Caprese

    By A Correspondent

     

    International premium accessory brand Caprese has launched its latest TV commercial in India, featuring top-end international models with stylish women’s handbags. Conceptualized by the ad agency The Company, the ad shows montage of colourful bags portrayed in a picture story format. The ad captures scenes from a fashion shoot and brings it alive with superior artistic finesse. The TVC shows Caprese handbags against contrast walls with chrome dressed supermodels. The concept is to showcase a medley of elegance and vibrancies of handbags through a theatrical lens. The ad, shot in Dubai, displays the autumn winter collection for 2012.

     

    Manish Vyas, Vice President Marketing, VIP Industries Ltd, said, “Caprese is a reflection of haute couture fashion of handbags, the brilliant execution of frames and depiction of colourful handbags against a contrast backdrop, make it a delight to view. It’s a little window of the world of fashion that handbags belong to. Caprese offers a wide range of beautifully designed handbags for any woman’s sensibilities. We are confident that the women of today will relate to this TVC, as it speaks to each woman’s innate desire to be fashionable and stylish.”

     

    KB Vinod, Managing Partner, The Company, said, “This communication introduces Caprese handbags to Indian market. The execution, featuring international fashion models and styled by global stylegurus, is inspired by the colors of Caprese fall winter collection. The attempt at this introductory stage is to establish the brand’s fashion credentials. Soon, we would like it to be one of the most famous and desired handbag brand in India.”

     

  • Airtel’s Sugato Banerji joins What’s-on-India as COO

    By A Correspondent

     

    Sugato Banerji

    What’s-on-India, TV Search & EPG (Electronic Program Guide) technology company, has announced the appointment of Sugato Banerji as its Chief Operating Officer. Mr Banerji has called it a day as CMO at Airtel DTH & Media to join Intel-Sequoia-Nexus funded TV start-up What’s-on-India.

     

    At What’s-on-India, Mr Banerji will lead the company’s growth strategy in the TV Search, EPG and Recommendations space and consolidate key partner and client relationships. Under him, What’s-On will also look at expanding into newer International markets just as the company set up, What’s-On-Arabia, in the Middle East in 2012.

     

    Sugato Banerji’s move from a large corporate set-up to the new, racy, disruptive world of start-ups comes in as What’s-On-India rapidly expands into International markets as well as launches new solutions in the Domestic TV sector, in the wake of the ongoing Government efforts to digitize cable.

     

    Atul Phadnis, CEO & founder, What’s-on-India, said, “What’s-On-India is at an exciting crossroads of TV Search and new TV devices in an increasingly digitalizing television sector. Sugato brings in tremendous experience in the TV and Media business that would be extremely valuable as What’s-On-India charts a new, growth and expansion agenda in the coming months.”

     

    “I am excited to join What’s-On-India at the cusp of a transformation of the TV industry into digital. Digital TV would mean more programs, more channels, increase in regional and local content, greater diversity of set-top-boxes, recorder devices, increased viewing of TV on wireless devices, leading to anexplosion in the demand for sophisticated TV Search, Recommendations and Personalization. What’s-On-India with its suite of new products is perfectly poised to ride this digital wave, from both ends- the broadcaster & distributor. I am looking forward to lead the market expansion operations in this direction”, said Mr Banerji.

     

    Recently, What’s-On-India received its first Series B funding round with Intel, Nexus VP and Sequoia Capital in September 2011, followed by the acquisition of TV Street Maps, a TV Channel Distribution Monitoring company, in December 2011.

     

    The company also launched a series of TV Search and Preview apps on Android, iPad, iPhones, Windows Mobile and other platforms. The most recent announcement was that of an expansion in the Middle East via an acquisition in Jordan.

     

  • Big retailers exit loss-making markets

    By Rasul Bailay

     

    Spencer’s Retail shuttered all its nine stores in Pune, a city with one of the highest densities of modern retail presence in the country, last month; Aditya Birla Retail left financial capital Mumbai, Jaipur and Coimbatore earlier this year; and Future Group’s eZone electronic chain closed operations in several cities including Delhi, Indore, Surat and Ahmedabad last year.

     

    Big retailers are now exiting loss-making regions altogether and focussing on their strongholds and potential growth markets to improve their efficiency and profitability to cope with a slowdown in consumer spending and squeeze in margins due to increasing competition and rising costs.

     

    “Every retailer has to see what works for them and what not and if things don’t work out in any city, it is better to exit,” Rajan Malhotra, president of retail strategy at Future Group, said.

     

    eZone, the electronics chain of the country’s largest retailer, exited about a dozen cities last year and is now focused on six cities including Mumbai, Pune, Kolkata, Bangalore, Chennai and parts of the National Capital Region.

     

    Mr Malhotra said eZone has improved efficiencies after the restructuring and is doing better business than before in the cities where it is present. “Instead of 20 cities, if you are doing well in ten cities, then why not,” he says.

     

    By exiting Pune, Spencer’s Retail has almost packed off from western India, having just two hypermarkets in the region – in Mumbai and Baroda. A spokesperson for the Kolkata-based retailer said the company currently focuses on West Bengal, Andhra Pradesh, Tamil Nadu, eastern Uttar Pradesh and NCR and will mostly open newer stores in these states in the next two years.

     

    Focusing on growth potential markets means efficient supply chain, especially when many Indian retailers are still trying to concoct a winning business model.

    Managing costs is another big reason driving retailers to exit certain regions. Aditya Birla Retail, for example, left Mumbai bag and baggage because of high rentals.

    “The food and grocery retail is a thin margin business. The right rent-to-revenue ratio is critical for the success of the store and the business,” Pranab Barua, business director for retail and apparels at Aditya Birla Group, said.

     

    Over the last several months, Aditya Birla Retail has closed 25 stores in Mumbai, 10 in Jaipur and about 20 outlets in Coimbatore and left those cities to focus on its growth areas.

     

    Mr Barua cited unduly high rentals for exiting Mumbai and “strategic reasons” for closing stores in Jaipur and Coimbatore.

     

    Retailers say rentals in Indian cities, particularly metros, are much higher than in cities elsewhere. KS Raman, director at Videocon’s electronic chain Next Retail, said rentals as percentage of revenue in India is anywhere between 7-18% compared to global average of 3%. “The cost of operations in the metros is very huge,” he said. Retail executives say closing of stores is as cumbersome and expensive as opening stores.

     

    A senior executive at Aditya Birla Retail executive said the company on an average spends Rs 25 lakh while closing any store in employees, infrastructure and other liquidation costs.  The person said the company has closed all those stores which were not profitable or where there was no hope of making profit. Aditya Birla Retail now operates only one store in Mumbai, at Navi Mumbai.

     

    Source: The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • Pinkathon raises breast cancer awareness with the 10km marathon and other programmes

    By A Correspondent

     

    Maximus Events, the agency behind the 10km special women’s marathon Pinkathon 2012, has collaborated with two of the most high-profile malls of Mumbai in order to spread awareness about breast cancer – which is the cause that Pinkathon is officially associated with.

     

    As part of the programme, they have lined up an array of exciting active and passive events which offer a unique edutainment experience to the mall visitors. While women can directly pledge support to breast cancer by registering for Pinkathon 2012 at the mall, others may passively contribute by way of writing on the Post-it wall or pinning a pink ribbon on the Pinboard of Support.

     

    On Sunday December 2, 2012, High Street Phoenix mall witnessed a unique, never seen before Treadathon event; where 20 men ran on a treadmill, non-stop from 10 am till 9pm, thus covering 200kms in this activity. The runners were extremely enthusiastic about the cause and encouraged the women at High Street Phoenix to come, register for Pinkathon and be more aware and alert.

     

    In order to make the events more interactive and involve the women personally into the program, Phoenix Marketcity will host a Treasure Hunt on the December 8, 2012, where 20 participants will be chosen from the women who have registered for Pinkathon. These women will be divided into 10 Teams and then sent to different stores for a treasure hunt. This activity will be repeated three times in the course of the day making it a total of 60 women being engaged in the activity.

     

    The two week extravaganza culminates with a true “grand” finale, The Pink Carnival at Phoenix Marketcity on December 8 and 9. It will be a carnival of sorts where the mall will be decked up in pink balloons and ribbons, zumba performances, bib distributions and stalls where women can indulge in a shopfest.

     

    Commenting on this activity, Reema Sanghavi, Managing Director, Maximus Events said: “We are happy that we are being able to offer such a fun-filled extravaganza for all the ladies around. The on-ground activation has commenced from 26th November, and we have received an overwhelming response from the women. Even if they aren’t able to register for Pinkathon, they still contribute via post-its or ribbon tags and it is this enthusiasm and awareness which was the main idea behind the mall activation.”

     

    Pinkathon 2012 is an initiative by event management company, Maximus Events, led by avid runner and fitness enthusiast Milind Soman along with Reema Sanghavi. It is India’s first ever 10km run for women named “Pinkathon – Run to Lead” with an aim to spread awareness on breast cancer and educate people about the causes and prevention of this hugely under-publicized ailment.

     

    Maximus Events has joined hands with the Women’s Cancer Initiative led by Deveika Bhojwani and the Tata Memorial Hospital for this unique initiative. Leading Bollywood actress and fitness aficionado Bipasha Basu officially launched the registrations for the event for participants from across the country on the November 9, 2012.

     

    The 10km run scheduled in the business hub of Bandra Kurla Complex will be held on December 16, 2012 in Mumbai. This will be the first of the planned 10 city series across India in the coming years.

     

    The official website for Pinkathon is http://pinkathon.co/ through which online registrations can be done. Participants can also log onto to https://www.facebook.com/Pinkathon and https://twitter.com/pinkathon2012.

     

  • 9XM to sponsor 3rd Olive Crown Awards

    The third Olive Crown Awards would be presented in March 2013 in Mumbai with 9X Media as principal sponsor. Announcing this, recently elected President of the India Chapter of the International Advertising Association (IAA) Srinivasan Swamy said that the Awards, which were launched at the Goa Fest in 2011, had been scaled up and held in Mumbai in March 2012. “There has been widespread acceptance for these awards,” he said adding “corporates see the green message as a key differentiator in a competitive environment”.

     

    Mr Swamy further added, “I am pleased to confirm that 9X Media would be our principal sponsor once again. This is a measure of the success of this award and the commitment of the sponsor”.

     

    Mr Pradeep Guha, CEO, 9X Media said “the Olive Crown awards are not just a salute to creativity in the green space, they are a measure of the advertising industry’s seriousness to get the green message on top of the strategic agenda. We are happy with the way the awards were conducted last year, and our association with Olive Crown mirrors our own commitment to the social space.”

     

    The Olive Crown Awards are for creative excellence in communicating sustainability – communication that projected advertisers’ activities in any area that saved energy, contributed to a cleaner environment or positioned them as custodians of Brand Earth. Advertising appearing in the calendar year 2012 would be eligible to enter. The Call for Entries would go out on the January 1, 2013. There would be no entry fee.

     

     

  • Memories of Ayodhya, December 6, 1992

     

    By Ananya Saha

     

    Twenty years have passed since the Babri Masjid demolition. While the Ayodhya verdict did bring some cheer to the country, December 6 1992 has been engraved as a blot to India’s history. Two journalists, who were present on the scene, recall the horrific incident.

     

    Mark Tully former Bureau Chief for BBC in New Delhi was also present on the scene.

     

    My memory is of the complete failure of security to control the situation and of the extremely violent and disgusting slogans which were being shouted by the people who attacked the mosque. Lotof violence and damage was done to journalists. And I myself was surrounded by these so-called Kar Sevaks. There was an argument whether to beat me up or let me go. Eventually, a compromise was reached and they decided to lock me up in the temple room. That is my recollection.

     

    It was a sad day for India. It was a sad day for me because I have maintained that India is naturally, culturally, a secular country. But I believe that India has returned to its secular moorings. I think there are many lessons to be learnt from Ayodhya.

    Ajay Jha, currently, is the Delhi Bureau Chief for Gulf News. He was working with Mid-Day in 1992 and witnessed the demolition of Babri Masjid in Ayodhya in 1992.

     

    It feels that it happened just the other day. Even after 20 years, people feel anxious of the day. It was a blot for the country.

     

    I was staying at a hotel in Faizabad. I reached the spot about 9’o clock in the morning. It was, of course, not very easy to reach there due to security and administration. But finally when I reached there, I saw people running out of the Babri Masjid campus and shouting ‘Kaam hogaya’ (work is done).  As I went inside, I saw a mob atop tombs dancing and celebrating. There were three tombs at Babri Masjid. Then they started demolishing one of the central tombs. They were using iron bars to break it, which implies that they were prepared for the demolition. It continued for over three hours. It was not easy for them to demolish it.

     

    Suddenly I saw that lot of journalists were being assaulted. The reason, I was told, was something different. I was not the eyewitness to the reason. I was told that some foreign TV crew had apparently thrown biscuits towards the crowd that was hungry. They were angry that foreign media saw them as poor and hungry and second, that it should not go out to the world that demolition is going on until work is finished. Hence, the journalists were thrown out of the complex. Journalists were assaulted and mobbed. Probably, I was the only person who remained there throughout the evening.

     

    The first thing I did was to throw the pen and paper away. I started pretending that I was one of the Kar Sewaks. They looked at me suspiciously, and when asked I told them I had come from Delhi, they asked me to do kar seva, which I did.

     

    When they had demolished two tombs, they realised that it was already 1’o clock. They wanted to finish the work the same day because in winters it gets dark early, and it wouldn’t be possible for them to carry on after dark. After a while, we heard another noise telling the people, ‘sab hat jaao’ (everybody move away). It never came out in any of the enquiries but I can say it for sure, out came the huge dynamite sticks to blow up the remaining two tombs. The area was cleared. I could not see who said it, but heard it clearly, ‘ek dhakka do aur babri masjid tod do’ (give one push and destroy Babri Masjid).

     

    Finally, when everything was demolished by 3:30, lot of celebration was evident.

     

    While the demolition was going on, Advani requested the crowd to not carry on the destruction it in the name of Lord Ram. Whether it was union call or it could be that he created a monster he could not control. At least for public consumption he was urging the public to get off of the tomb.  But nobody would listen to him. In the evening when I left, I carried with me a small-sized brick on which was engraved 1516 in Hindi, the year that the brick was made.

     

    I had to walk a long way before I could reach Faizabad and file my report. It was very tough day. Interestingly, I reached there again the very next day around 9’o clock and I couldn’t see or find a single brick. Entire place was transformed overnight. They cleared everything and you could not recognise the area. Complicity of UP govt, administration, police, and to some extent govt also was evident. Policemen were present but were only watching what was happening. It was responsibility of Kalyan Singh govt, Narasimha Rao govt. local administration: everyone was working together towards the same aim that the mosque has to go and it went. It was all done in a planned manner – they brought their rods and what not to tear it down.

     

    I was told that dynamite sticks were brought from Punjab and that was the time that militancy in Punjab was at peak and it could have been done with Sikh militants.

     

    When I came back to Delhi, people used to come and worship the brick that I had as a reminder of the day. When riots had started next day, we were told to write timid reports so as not to create Hindu-Muslim tension.  I did visit Ayodhya thereafter as well. I still get the same feeling that what was the need to demolish it? It was a structure of mosque but it was temple inside. Now, you cannot get inside. You could not get the ‘mandir’ you wanted, and Hindu fanatics did not get anything by damaging a functional temple. You have to stay 50 metre away from structure, and only ‘pandit’ can do a ‘pooja’ on your behalf.

     

    Yes, BJP came to power after that, so probably that was the achievement. It was a power game, a political campaign.

     

     Image: Artist Rafiq’s impression of what happened on December 6

     

  • HBO, Eros tie up for 2 ad-free movie channels

    By A Correspondent

     

    HBO Asia and Eros International have made a joint announcement to launch two new premium advertising-free movie channels, HBO Defined and HBO Hits, in India.

     

    This landmark collaboration between two entertainment giants brings the best of Hollywood and Bollywood together to redefine the pay TV movie space in India.

     

    This first ever exclusive alliance will also provide for the development of both HBO’s existing formats for India as well as the creation of original content for the Indian television market and international distribution.

     

    Kishore Lulla, Executive Chairman of Eros International plc said,”I’m very excited about building the Eros brand in Premium Pay Television, particularly with an industry leader such as HBO Asia. There are few global companies that have mastered the premium film and TV space like HBO and their global success says it all. We look forward to cultivating new spaces together in India and especially the development of HBO content for TV and online.”

     

    “The opportunity to work with Eros, who has such a visibly dominant presence in the Indian film and entertainment arena, is tremendous and together we will aim to deliver a first class cinema experience in the comfort of your home, 100 percent advertising free,” said Jonathan Spink, CEO of HBO Asia.”We are equally excited to work with Eros in developing compelling original content for the Indian audience. We look forward to more good things to come.”

     

  • Hockey India wins for Meridian, OgilvyOne

    By A Correspondent

     

    Meridian Communication Mumbai has added the Hockey India League to its existing client portfolio, following a multi-agency pitch in Delhi a couple of months ago.

     

    Samrat Bedi, Head of Office, Meridian Communication, said, “Giving hockey its rightful place in India is something that we all talk about. The League is a superb opportunity for us to be a part of the team that will re-position the game in a manner that appeals to newer and larger audiences.”

     

    Hockey India Secretary-General and Hockey India League Chairman Dr. Narinder Batra said, “Meridian & Ogilvy One’s passion came through during the pitch. The league is going to showcase the world’s best talent and boundless energy. Meridian and Ogilvy One brought such energy to the table and we are happy to choose it as our communication partner.”

     

    Kunal Jeswani, President, OgilvyOne Worldwide, India said, “It is very exciting to have the opportunity to launch the Hockey India League and rekindle the country’s passion for the sport. It is a great challenge and we look forward to it.”

     

    Shashank Lanjekar, VP Planning, Meridian Communication, said, “Sport in India is uni-dimensional and that’s just so unfortunate. It’s easy to blame and complain about the lack of other sports facilities but it’s not easy to initiate a change. And that’s exactly what Hockey India has done. A spark that we hope slowly takes the shape of a flame and soon rages into a forest fire like the IPL. We hope to make this ambition our communication effort as well.”

     

  • BBC TopGear Magazine India Awards 2012

    By A Correspondent

     

    BBC TopGear Magazine has announced its winners of its TopGear Magazine Awards 2012. Into its fifth edition, the TopGear Magazine Awards brings together a list of the most impressive cars and bikes launched in the past one year in India, which have won the most kudos from the jury comprising of automotive experts.  An award that recognises true passion in our exciting automotive world – BBC TopGear Magazine’s ‘The Stig’ trophy is fast becoming a symbol of recognition for those manufacturers who bring uncompromising and radical machines on Indian roads.

     

    To be held at the Kingdom of Dreams, Gurgaon on December 10, 2012, the ceremony will honour the most significant, game-changing and thrilling machines to set new tyre tread on Indian roads. The jury, comprising of the TopGear road test team, have chosen the best from a slew of launches that happened between November 1, 2011 and October 31, 2012. Unlike many jury awards that judges cars over a few laps over a day or two, the TopGear magazine’s editorial team of automotive experts drive, ride and practically live with these machines throughout the year; and thus, are able to come across key elements in cars and bikes that all vehicle buyers look for before a purchase – attributes that can never be gauged by a simple test drive.

     

    Tarun Rai

    Commenting on the BBC TopGear Magazine Awards, Tarun Rai, CEO Worldwide Media said, “BBC Top Gear is the biggest auto magazine brand in the world with editions in 31 countries. And in each of these 31 countries Top Gear is known for its authoritative take on cars and motorcycles. It is therefore, appropriate that the first auto awards of 2012 are also the most definitive. 26 best cars and bikes of the year, in various categories, will walk away with the Top Gear trophy – The Stig. The Stig trophy itself symbolizes Top Gear’s passion for cars and bikes. The night of Dec 10 will be a big night of celebration as we applaud the very best of the auto industry”

     

    This year’s winners include names like the Mini Cooper S, Renault Duster, Lamborghini Aventador, Mercedes-Benz M-Class, Audi Q3 and KTM Duke 200 among others who have managed to impress the TopGear Magazine team with their sheer capabilities. “We do not judge a car by numbers alone. That would be too easy and strangely, inaccurate. I think for all true car and bike lovers, they are not just machines but living beings whom we talk and spend time with,” says Girish Karkera, Editor, TopGear Magazine India. “The underlying common thread between all our winners is that they are the new benchmark in their respective segments. More importantly, they are brilliant in their own right.”

     

    Taking into account the expansion and diversification of the Indian automotive market, the 2012 edition of the awards have also evolved with all-new categories over last year to reflect the evolution of the Indian automotive scene. Especially, in the SUV segment where we have seen a lot of action. “We Indians don’t seem to have enough of SUVs,” notes Girish Karkera. “Which has prompted us to create new categories to justify the surge in the different kinds of these lovable machines that we now have access to.”

     

    The uncompromising methodology of picking the winners is based on not just engine performance or boot space but also the overall driving and lounging experience, value, reliability, coolness, refinement and the ability of the vehicle to touch a chord with its owner.

     

    TopGear Awards 2012 winners (in no particular order):

    1. Most Beautiful Car of the Year – Mercedes-Benz CLS

    2. Boy’s Toy of the Year – Trikke

    3. Driver’s Car of the Year – BMW 328i

    4. Two-Wheeler Design of the Year – Vespa 125

    5. Engine of the Year – Volkswagen Jetta 1.4 TSI

    6. Exotic Bike of the Year – Ducati Diavel

    7. Family Car of the Year – Maruti Suzuki Ertiga

    8. Automotive Game of the Year – Need For Speed: Most Wanted

    9. Hypercar of the Year- Lamborghini Aventador

    10. Most Improved Car of the Year – Audi TT

    11. Interior of the Year – Range Rover Evoque

    12. Luxury Car of the Year – Ferrari FF

    13. Luxury SUV of the Year – Mercedes-Benz M-Class

    14. Man of the Year – Sarath Kumar S (Two-wheel racer)

    15. Manufacturer of the Year – Honda Motorcycle & Scooter India

    16. Off-roader of the Year- Mitsubishi Pajero Sport

    17. Reader’s Choice Bike of the Year – Bajaj Pulsar 200NS

    18. Reader’s Choice Car of the Year – Renault Duster

    19. Saloon Car of the Year – Hyundai Elantra

    20. Scooter of the Year – Yamaha Ray

    21. Sportscar of the Year – Porsche Boxster S

    22. Compact SUV of the Year – Renault Duster

    23. Urban Car of the Year – Audi Q3

    24. Value Car of the Year – Jaguar XKR

    25. Bike of the Year – KTM Duke 200

    26. Car of the Year – Mini Cooper S