Category: NEWS

  • Syntel Telecom rebrands as Syntel by Arvind

    Syntel Telecom, an Information and Communication Technology (ICT) company, has announces its rebranding to Syntel by Arvind. The rebranding includes a fresh new logo and identity, reflecting the company’s evolution and expansion over the years.

    Said Paresh Shetty, CEO of Syntel by Arvind: “The name “Syntel” reflects synergy and technology – two driving forces that define our approach in today’s fast-paced world. This rebranding is a testament to our ongoing efforts to innovate and deliver cutting-edge solutions and products to our customers.”

  • Wavemaker wins integrated mandate for Taco Bell

    Wavemaker India has announced the bagging of the integrated media mandate for Taco Bell, the American fast-food chain that offers Mexican-inspired cuisine.

    The account will be handled out of Wavemaker’s Delhi Office. Wavemaker India will be responsible for developing and executing innovative media strategies across various online and offline channels. The partnership will focus on bolstering Taco Bell’s brand visibility, and establishing the brand as a leading player in the rapidly growing Indian fast-food landscape.

    Speaking about the partnership, Kunal Malhotra, Chief Marketing Officer Taco Bell said: “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience –  with Taco Bell Food as well as our communication.”

    Commenting on this partnership, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are excited to welcome a dynamic brand like Taco Bell to our family. We are thrilled to explore new opportunities and build innovative strategies that resonate with Taco Bell’s unique vision. By fusing our expertise with their bold spirit, we’re confident of creating something truly exceptional.”

  • Voltas Beko launches campaign

    Voltbek Home Appliances Pvt Ltd, a JV between Voltas and Arçelik, has launched a campaign that captures everyday monsoon struggles.

    Speaking on the campaign, Prasenjit Basu, Head of Marketing, Voltas Beko said: “At Voltas Beko, we understand the everyday challenges our customers face, especially during the monsoon season. Our goal is to provide practical solutions that make life easier and more convenient while bringing warmth and joy into their homes. By pairing everyday ‘ziddi’ situations with the innovative features of our washing machines, we wanted to illustrate that while one cannot control every stubborn aspect of life, they can certainly take charge of their laundry.”

  • ASCI Academy & Parallel HQ study reveal deceptive patterns in apps

    ASCI Academy, in collaboration with Parallel HQ, a leading design firm, have unveiled a report highlighting the prevalence of deceptive patterns in popular Indian apps. Dark patterns are deceptive UI/UX practices that can mislead or trick users into doing something they originally did not intend or want to do. The report titled ‘Conscious Patterns’ is a study of patterns found to be deceptive in top Indian apps. The study revealed that 52 out of the 53 analysed apps employ deceptive design practices. Industry body Nasscom has partnered with ASCI and Parallel to highlight various challenges and practical solutions in this space.

    The report identifies 12 distinct deceptive patterns, including privacy deception, interface interference, drip pricing, and false urgency, which are popularly used in online interfaces. Privacy deception emerged as the most prevalent deceptive pattern, observed in 79% of the apps analysed, followed by interface interference (45%), drip pricing (43%), and false urgency (32%). The results highlight the urgent need for more conscious effort in app development. In June 2023, ASCI released guidelines on deceptive patterns that are mainly used in advertising. Further, the Department of Consumer Affairs (DoCA) released its guidelines for 13 deceptive patterns in November 2023. According to the guidelines, the use of any of these prescribed dark patterns amounts to a misleading advertisement, an unfair trade practice, or a violation of consumer rights.

     

    Key Findings of the Report:

    Four deceptive patterns accounted for 78% of the total occurrences – privacy deception (24%), drip pricing (19%), interface interference (18%), and false urgency (17%).

    > 80% of apps exhibited deceptive patterns in the settings/ profile section.

    All e-commerce apps studied made it difficult for users to delete their accounts.

    Some health-tech apps—4/5, relied on creating time-based pressure (false urgency) to rush users into making decisions.

    Basket sneaking was four times more prevalent in delivery and logistics apps as compared to other sectors.

    The three sectors with the highest deceptive patterns per app were health-tech at 8.8, travel booking at 7.2, and e-commerce at 5.3.

    The lowest incidences of deceptive patterns per app were observed in streaming services at 1.8 and in the gaming sector at 2.4.

     

    To empower UI/UX designers and developers, the report introduces an Ethical Score Calculator, a valuable tool that allows professionals to assess the ethical standing of their apps and websites by identifying the presence of deceptive patterns. Complementing this resource is the Gallery of Inspiration, which showcases examples of flows and patterns that may be more compliant and fairer to consumers. These alternatives could be actively considered in the future development of apps.

    The event commenced with an opening note from Namrata Bachani, Director of the ASCI Academy. Following her introduction, Robin Dhanwani, founder of Parallel, guided participants through the key findings of the report, which analysed 12,000 screens from 53 top apps available in India. The report summary can be accessed here. The entire study, including the ethical score calculator and the gallery of inspiration, can be accessed at www.consciouspatterns.in

    The webinar also featured a panel discussion with esteemed panellists, including Rohit Kumar Singh, former Secretary of the Department of Consumer Affairs, Ashish Agarwal, VP and Head of Public Policy at Nasscom; Robin Dhanwani, Founder of Parallel,  and Manisha Kapoor, CEO and Secretary General, who moderated the discussion.

    Said Manisha Kapoor, CEO & Secretary General of ASCI: “Deceptive patterns harm consumer trust and transparency in the digital ecosystem. With just the top 53 apps being downloaded over 21 billion times, the consumer exposure to deceptive patterns across apps, websites, and other digital interfaces is mind-boggling. We urge organisations to follow conscious design principles that protect the consumer’s right to make an informed choice. The gallery of inspiration and the score calculator are important resources for organizations that wish to get it right. We are extremely grateful to Parallel for being our knowledge partner and to Nasscom for supporting us in the wide dissemination of these findings and resources.”

    Added Robin Dhanwani, Founder, Parallel: “As tech professionals deeply committed to design, at Parallel we understand the profound impact ethical practices have on user experiences. Our research uncovers the subtle yet widespread presence of deceptive patterns in Indian apps, highlighting the need for a shift towards more transparent design practices. By championing ethical design, we not only build user trust but also drive innovation that honours consumer autonomy. I hope this report encourages makers to rethink growth strategies and put user-first thinking as the foundation of their products in the coming future.”

  • WPP seeks next generation of creative technologists

    Marketing services conglomerate WPP has announced a search for 16 talented individuals to join its Creative Tech Apprenticeship. The nine-month paid programme is designed to equip “passionate creatives with next-generation technological skills”, preparing them for careers in advertising, marketing and production.

    Following two successful years – where the majority of apprentices received job offers from WPP’s global production arm Hogarth – the 2025 programme will begin in October. Successful applicants will have the opportunity to collaborate on real-world projects with globally recognised brands, all clients of WPP. Furthermore, they will receive exclusive training from some of the world’s most famous technology companies working with WPP.

    According to a communique, classes will cover essential skills for the future of marketing and advertising, including creative coding, generative AI, game engines, virtual production, advanced machinery and more.

    Said Stephan Pretorius, Chief Technology Officer of WPP: “New technologies such as generative AI have rewritten the rules of marketing. At WPP, we’re not just adapting, we’re building the next generation of creative technologists. Our apprenticeship programme empowers diverse talent with the skills and mindset needed to thrive in this exciting new era of creativity.”

    Added Kat Sullivan, WPP’s Senior Director of Interaction Design, who also co-founded the programme with WPP’s SVP of Creative AI, Perry Nightingale: “Witnessing the transformation of our previous apprentices into creative technologists has been awe-inspiring. We like to call them ‘ripples’, as their global impact and ripple effect have been profound, from showcasing innovations at creativity conferences worldwide to helping demystify AI for top executives at some of our biggest clients.”

  • Virat Kohli & Taapsee Pannu campaign for Noise brand

    Noise, the wearable and lifestyle brand, has rolled  out its latest campaign, “Made of Noise”, featuring its brand ambassadors Virat Kohli and Taapsee Pannu.

    Commenting on the campaign, Gaurav Khatri, Co-Founder, Noise, said: “At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. But as we celebrate 10 years, we also recognize that external voices play an equally important role in our growth when embraced positively. The ‘Made of Noise’ campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence. Our Noisemakers – Virat Kohli and Taapsee Pannu are not just ambassadors but epitomize this belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world’s noise to rise above and succeed.”

  • Infibeam to acquire 54% of Rediff.com

    Infibeam Avenues Ltd, the fintech company, has entered into a definitive agreement for a 54% stake in Rediff.com India Ltd, one of India’s oldest internet portal.

    Said Ajit Balakrishnan, Chairman  & CEO of Rediff.com: “I am delighted to pass on this iconic brand and its legacy into the capable hands of Mr. Vishal Mehta, Infibeam Avenues. I strongly believe that the new avatar of Rediff under his leadership will further strengthen the company and accelerate business growth.” Balakrishnan will continue to advise the company.

    Added Vishal Mehta, Chairman and Managing Director of Infibeam Avenues Ltd: “This transaction harnesses the synergies between Infibeam Avenues’ fintech expertise and Rediff.com’s esteemed brand legacy. We are poised to cement our position as a leader in the dynamic landscape of digital finance aggregation, cloud storage and content distribution. With this synergy, we are poised to unlock new dimensions of growth, redefining the essence of cloud and fintech engagement.”

  • Vikas Mehta: Kanwar Yatra: Beyond just a ritual?

    Vikas MehtaWith apologies to none at all

     

    It’s uncanny how for the last two-three years our yearly family holidays have coincided with the Kanwar Yatra. For the uninitiated, Kanwar Yatra is an annual ritual during the month of Sawan (rains), when pilgrims walk barefoot from their villages to collect gangajal, mostly from Haridwar, but also from Gomukh and Rishikesh to take it back to the village Shiv temples to do jalabhishek of the deity.

     

    Till a decade ago, this was an unheralded, unnoticed and a quiet ritual that was not even a blip on anyone’s radar. But given the intertwining of politics and religion, the Yatra has earned its place under the sun. In the north, this is an event which today, unfortunately, is also associated with rowdiness and unruliness.

     

    In this column, I am attempting to make some unbiased observations and also delve into its economic consequences.

     

    As this is a strenuous Yatra, mostly it is associated with youngsters. Given India’s demographic profile, the Yatra attracts huge numbers of pilgrims. That, coupled with the current dispensation’s agenda of highlighting any Hindu festival or ritual the Yatra, attracts numbers in millions. On the occasion of Guru Purnima, that’s when the month of sawan commences, it is estimated that more than a million people had gathered at Haridwar.

     

    As the Yatra gains pace, most of the national and state highways between Delhi and Haridwar are overrun with the devotees. As a result, for about two weeks, the main highways are closed to all transport except for the Kanwariyas. But wait, wasn’t this supposed to be a barefoot walking Yatra. Technically, yes. But with the popularity, political patronage and money flowing into the Yatra, the Yatra has spread further and evolved with new rules and rituals.

     

    Enter Dak Kanwars. Traditionally, the Kanwars (that’s what the devotees who do the pilgrimage are called), would carry the gangajal in specially decorated palanquins a la, Shravan Kumar. I have attached some photos at the end of the article for reference. But now with distances increased and there being a premium on time, the Yatra is done in groups using bikes, trucks or tempos.

     

    These vehicles run along with the Kanwars who do a sort of relay amongst themselves carrying the gangajal as the baton in a relay race. One rule being that the gangajal will not be rested along the ground. Most Kanwars consult a priest to decide how much time they should take to get back from Haridwar and try to reach back in that time.

     

    Now these modes of transport become their home for a few days. The trucks are decorated with banners, religious flags and equipped with food, gas cylinders, gensets, water barrels, fuel for the genset, sleeping mattresses etc. In fact they have two levels. The upper deck is where they sleep and lower is where all the stuff is kept. And at the back a ladder is secured firmly. Please do look at the photographs attached. It’s Indian jugaad exemplified.

     

    But the jugaad is scary. Imagine gas cylinder, genset, diesel all in one closed area. All it needs is a spark. Actually it should not be called a jugaad at all.

     

    Some of you may be wondering why the genset. Well, now these Dak Kanwars also need music. So, music systems with huge speakers, disco lights and DJs also are part of the converted vehicles. I witnessed impromptu DJ contests right in the middle of the road. Vehicle pollution, genset pollution plus noise pollution was a potent cocktail that contributed to the increased levels of adrenaline and testosterone.

     

    And the increased level of adrenalin coupled with the increasing political patronage behind the Yatra, the Kanwars have a free hand. They become belligerent, they boss the whole route and mostly become a law by themselves. The governments of Uttarakhand and UP go out of the way to honour the Kanwars; showering of rose petals from helicopter, the CM and various dignitaries washing the feet of the Kanwars, all traffic being banned on roads. Given the lax handling, the Yatra is denigrating into a lawless affair. This year, police officers have been manhandled twice. FIRs have been registered but hardly any arrests or strict action has been taken.

     

    Last week, I witnessed some of the high-handedness myself. The bikers were shooing away cars. Once when our driver honked for the Kanwars to be careful, as they were driving recklessly, they glared at him, mouthing abuses and I feared the worst. But our cabbie was experienced at this. He immediately folded his hand in apology and mouthed a religious chant. We got away, but the danger was omnipresent.

     

    Personally, I think, all this is deliberate. Not only does this distract the youth from his miseries of unemployment and inflation but it also gives him a chance to flex his muscles and for once show to the world that he is the boss. And of course, I dare say that this also gives an aggressive outlook to Hindutva, which is what the current dispensation wants. Just as an example, all the flags which had the image of Lord Hanuman, had the new serious, angry, brooding look. Not his gentle and devotee look, which is how I remember Lord Hanuman. Again, see the visuals below.

     

    And the aggressiveness is exemplified by the songs that have become a rage during the Yatra. These are local songs, mostly based on the Bollywood tunes, but they are aggressive in nature. One song which I heard many a times had lyrics which said something to the effect “main highway hoga jaam, ke Kanwar aye hain.” (The main highway will be jammed because the Kanwars have arrived). The assertiveness and aggressiveness was in your face.

     

    Now let’s look at the economics of this event. There are first some negatives. Most of the hotels dhabas and eating joints on the Yatra route shut down. We found it very difficult to find even a single decent place, not overrun by the Kanwars to stop at. Of course the food courts and brands like McDonalds or Burger King which serve non-vegetarian foods stand no chance. But food with onion and garlic is also not allowed. Only Satvik food. One small dhaba was vandalised because it was alleged that it was serving non Satvik vegetarian food. Most of dhaba owners shut down voluntarily because they fear non-payment and vandalism. This results not just in loss of business but also loss of employment for many.

     

    On the positive side is the amount of money flowing into the economy. If you look at the economics of each Dak Kanwar truck and associated mobikes, depending upon the distance, nothing less than a lakh a day is required. Someone or many are sponsoring this. And the total amount is mind-boggling. Imagine the extra money that a DJ or the truck companies or the drivers, or the genset companies, or the petrol pumps are making. And the associate labour cost plus temporary employment opportunity. Not to forget that businesses, small businessmen and even families pitch in to help the Kanwars by opening free langars and bhandaras on the roadside. Again the temporary employment this all generates.

     

    What caught my eye was also group of people standing in the roadside with water bottles, food packets, snacks etc doling it out to the Kanwars.

     

    Environmentally, there are huge downsides. There is no waste management systems. There is no awareness of waste management. People dole out water bottles which are dumped on the road. Food left overs, waste as in plastic, packaging material, paper etc was littered right through the route. Gangajal is now transported in plastic bottles and plastic jerrycans. And the pollution issues I have already highlighted.

     

    Kanwar Yatra is not a new phenomenon. Indeed a friend tells me that it happens in the South too. But typically it was associated with the hardships of a pilgrimage. Youngsters walking for days, barefoot with palanquins slung over their shoulders carrying gangajal. Local villagers helping and feting them. Quiet, unassuming and serene.

     

    That has changed. Is it for the worse? That’s what many do not think.

     

    Religious overtones have become a sacred cow. Not to be debated or questioned. Even politically, opposing it may mean a kiss of death for a political party. So, no one questions it. In the meantime, the Yatra gets more boisterous, more aggressive and more in your face. Some say, it is good as it lets the youth vent out their anger and hopelessness.

     

    I don’t agree. For me it’s a reflection of how divided and polarised we have become.

     

    It also tells me how we have been intimidated into silence.

     

    We have a problem of a polarised youth. But we refuse to address it.

     

    I was advised by all not to travel by road. Avoid the Kanwars. Don’t take a chance with them. They are dangerous. Everyone was happy living in a cocooned sheltered safe life. No one wanted to address the issue but just criticise the Yatra. In private.

     

    All the above is also the reason why big brands or marketers keep away from the occasion. They don’t want to be associated with what goes in the name of the Yatra.

     

    The shame is truly on us.

     

    Vikas Mehta is a senior marketing strategist and educator based in Dehradun. He writes on MxMIndia every other Monday. His views here are personal.

  • Paris Olympics 2024: Faster, Higher, Stronger… and more data-driven

    Paris Olympics 2024: Faster, Higher, Stronger… and more data-driven

    By Andy Miah

    For the first post-Covid Olympics, there are some major changes now in place at the Paris 2024 Games. First of all, there are no physical tickets for visitors. All tickets are digital, but spectators can separately purchase an additional paper souvenir ticket for their event. While this is significantly a Covid legacy, it’s also a sign of the times, as more of the Olympic Games moves into the digital world.

    If we dig deeper, we see how the DNA of this transformation is a story about data and its expansion – and how the ability of the Olympics to grow economically relies on it being harnessed and exploited. As AI steadily changes the strategic positioning of all aspects of life, the sports world has rapidly begun a similar journey. AI is now playing a key role at the Olympics across many areas, including performance analysis, doping checks, security threats, athlete comfort, sports reporting, and broadcasting.

    The Olympic Games have been quick to respond to the rapidly developing technological environment. Gone are the days where the International Olympic Committee (IOC) talked about its impact in terms of television viewing figures. Now, it’s all about the live views across all channels, and a looming presence at Paris 2024 is the prominence of TikTok, which itself is driving a huge amount of Olympic athlete content. It is even an official partner of Team GB.

    At a session before the opening ceremony, the IOC unanimously supported the creation of the Olympic Esports Games, due to take place for the first time in Saudi Arabia in 2025, building on five years of developing esports in the Olympic programme. It will consist of competitions in familiar computer games formats such as Fornite, along with some new gaming titles which are aligned with traditional sports, including taekwondo, in virtual reality.

    This new event ends speculation about whether esports will ever make it into the Olympic Games. Planned to happen every two years – when the Olympics and Winter Olympics aren’t taking place – it signals a major step change in how the sports world interacts with gaming and esports.

    Underpinning a number of these changes is the IOC’s realisation that the economic model underpinning the Games needs to evolve. With 61% of the income generated from television rights, and TV’s future looking ever more uncertain, the IOC is betting on gaming and streaming platforms becoming a major feature of its future economy.

    Another major innovation this year was the creation of a ticketed experience in Imax cinemas in the US for the opening ceremony, following the model of national theatres around the world.

    These new kinds of audience experiences may signal the end of the traditional family-viewing-at-home era. Instead people are more likely to either watch on their own on a personal computer device, or collectively in large groups. Similar shifts are taking place more widely in other major events, from Eurovision to the Euros.

    Over nearly two decades, this shift in audience experiences has been driven by the rise of social media and, perhaps more critically, mobile viewing experiences. With platforms such as YouTube, Instagram and Meta driving a vast amount of activity to mobile audiences, the Olympic movement has become increasingly reliant on their platforms to grow their audiences.

    In the run up to this year’s Olympics, some athletes used social media platforms to share the beginnings of their journey to Paris. It’s the kind of content that many fans wanted to see – but never could until now.

     

    Will AI squeeze out the human element?

    The IOC launched its Olympic AI Agenda in June. In Paris, AI is being used to assist in performance analysis, raising questions also about whether it could further be used to judge sports. For instance, might AI be more able to scan a dive and assess its quality? These are some of the applications being discussed at these Olympics, but there is some division over its use, with fears that AI may replace human judgement in the field of play.

    AI has also been used to design personalised bedding for athletes in the Olympic village, add colour to old black-and-white archival footage of Olympics past, and create new forms of sports reporting – such as using AI-generated results stories and commentary.

    While so much of this change is driving greater openness and awareness about the Olympic Games, there is also a deeper question we face about the role of professional journalism in the making of sports history.

    As more brands become concerned about anything negative surrounding their industry, and the numbers of journalists on news payrolls diminishes, there are worries that the elevation of technology-driven reporting could lead to a loss of independent, investigative journalism. This could have a serious impact on securing a fair record of events like the Olympics.

    The extension of this into AI could exacerbate these fears, jeopardising the traditional view of journalists as necessary witnesses to historic events. These matters become increasingly worrisome when this means that officials who oversee such events are not sufficiently interrogated to ensure accountability.

    Yet, the motto of IOC president Thomas Bach over the past four years – during which he has driven his reform agenda to ensure the Olympic movement modernises and remains a world-leading community in the 21st century – has been “change or be changed”. It is a mindset that must shape how we think about the future of entertainment as we see new formats of experience being created.

    It may not be too far off that viewers will be able to watch Olympic athletes as digital avatars – highly precise computer-generated animated versions of themselves – and this might create new and younger audiences who have grown up on computer games.

    Alternatively, active esports are leading to new hybrid sports, where athletes compete in virtual worlds against each using full body tracking technology, competing from anywhere in the world all linked up through the Cloud, which was tested with great success during the COVID restrictions.

    The advent of AI occurs at a defining moment in Olympic history, as it becomes an event embracing new technologies. Its major worldwide partners are companies driving new standards in technological innovation – the economic powerhouse underpinning the Olympic industry and shaping the character of the Games in the 21st century.The Conversation

     

    Andy Miah is Chair in Science Communication & Future Media, University of Salford. This article is republished from The Conversation under a Creative Commons license. Read the original article.

  • Ongo unveils new brand song

    Ongo, the digital payments platform of AGS Transact Technologies, unveiled a new brand song that will serve as the company’s primary caller tune. The ‘Hinglish’ melody reaffirms the shift in AGS Transact’s strategy to focus on expanding its digital payments business, as it bids farewell to AGS’ iconic brand song that has resonated with customers for over a decade.

    Commenting on the launch, Vinayak Goyal, Managing Director, India Transact Services Limited (Ongo), the wholly owned digital payment subsidiary of AGS Transact Technologies Limited said: “We are constantly striving to enhance the way people engage with digital payments, and the new brand song of Ongo symbolises a fresh chapter in our brand’s evolution. The decision to adopt it as the company’s signature caller tune emphasises Ongo’s focus on creating a distinctive identity within the digital payments landscape, for consumers, SMEs and corporate segments alike.”

    Added Shishir Kulkarni, Deux Productions, the production house behind the song: “Our goal was to compose a groovy yet earthy tune that brings alive the essence of Ongo’s bold brand persona, while maintaining a connection with the legacy of AGS Transact Technologies. The melody that we’ve created reflects Ongo’s bold identity and yet has a timeless quality which will be a memorable and immersive experience for listeners.”

  • Thums Up gets Ranveer Brar for ‘biryani hunt’

    Thums Up has announced its partnership with Toofani Biryani Hunt Season 2 with Chef Ranveer Brar back at the helm. The show is conceptualised and created by Disney+ Hotstar CreativeWorks.

    Commenting on Season 2 of Toofani Biryani Hunt, Sumeli Chatterjee, Category Head, Sparkling Flavours, India & Southwest Asia at The Coca-Cola Company said: “We’re excited to present ‘Thums Up Toofani Biryani Hunt Season 2,’ in partnership with Disney+ Hotstar, serving up a sizzling flavour expedition on screen. This season, we celebrate the crisp chill of Thums Up paired with a steaming plate of rich, smoky biryani. With Chef Ranveer Brar bringing his exceptional talent back on board, the journey is set to be more delicious than ever as we uncover the best of biryani from seven diverse regions across India.”

    Speaking about the show, Dhruv Dhawan, Head of Ads at Disney+ Hotstar, added: “At Disney+ Hotstar’s CreativeWorks, we continue to leverage the power of storytelling and solve the complex marketing needs of advertisers who want to forge meaningful connections with their audiences. Thums Up Toofani Biryani Hunt season 1 resonated well with our audiences and we are excited to bring in another season which exemplifies how we combine creativity and cultural relevance to craft memorable experiences. With season 2, we’re taking this journey with Thums Up to new heights, exploring the rich flavors and traditions that make biryani a dish close to every Indian’s heart.”

  • PayU refreshes identity

    PayU, digital financial services provider, launched its refreshed brand identity.

    PayU’s refreshed brand identity marks a “transformational shift towards offering a full-spectrum of digital financial services for merchants, consumers, and financial institutions”. PayU has partnered with Havas’s Conran Design Group for the purpose.

    Inaugurating the new logo, Renu Sud Karnad, Chairperson of the PayU Payments Board of Directors, said: “PayU’s refreshed brand identity represents a strategic move to align with its evolving business objectives of building a scalable and integrated digital finance platform, adapting to a dynamic market environment. Congratulations to the team on this significant development.”

    Celebrating the brand refresh, Anirban Mukherjee, CEO, PayU said, “As we continue to redefine the digital financial services landscape, our new brand identity reflects our unwavering commitment to innovation, trust, and customer centricity. By positioning ourselves as a ‘Resiliently Progressive’ company, we’re signalling our ability to navigate a rapidly changing market while staying true to our core values. Our goal is to not only become India’s largest and most valuable fintech platform but also to set the global standard for digital financial solutions.”