By Our Staff
Spikes Asia, the award for creativity and marketing effectiveness in APAC, has announced that submissions are open for 2024, in addition to revealing the Jury President line-up.
New for 2024 are the Gaming Spikes, which will celebrate creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience, while driving commercial success.
Inaugural Jury President of the Gaming Spikes, Joey David Tiempo, Founder & CEO, Octopus&Whale, the Philippines, said: “Being the President of the Entertainment, Music, and Gaming Jury at Spikes Asia is a tremendous honour, especially with the exciting addition of the Gaming Spike in 2024. Gaming has evolved into a cultural force, infusing its creative potential into marketing that connects with dedicated communities around the world. It’s thrilling to witness this alongside the groundbreaking strides in entertainment and music. Asia’s longstanding dominance in gaming is finally being recognised – a testament to the incredible talent and innovation thriving in this dynamic region. Let’s embrace the future of creativity!”
The Spikes Asia 2024 Jury Presidents have been named as the following:
Brand Experience & Activation, Creative Commerce, Glass: The Award for Change, Integrated and Grand Prix for Good Jury President:
Valerie Madon, Chief Creative Officer, APAC, McCann Worldgroup, APAC
Creative Data and Innovation Jury President:
Mandy Hou, Chief Digital Officer, EssenceMediacom, Mainland China
Creative Effectiveness and Creative Strategy Jury President:
Aditya Kanthy, CEO and Managing Director, DDB Mudra Group, India
Design and Industry Craft Jury President:
Takahiro Hosoda, Chief Creative Officer, TBWA\HAKUHODO, Japan
Digital Craft and Social & Influencer Jury President:
Jax Jung, Global Creative Director, Cheil Worldwide, Global
Direct and Outdoor Jury President:
Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan
Entertainment, Gaming and Music Jury President:
Joey David Tiempo, Founder & CEO, Octopus&Whale, The Philippines
Film Jury President:
Tony Bradbourne, Founder, Special, New Zealand
Film Craft Jury President:
Rob Galluzzo, CEO, FINCH, Australia
Healthcare Jury President:
Lyndon Louis, Executive Creative Director, BrandCare Asia, India
Media Jury President:
Sapna Nemani, Chief Solutions Officer, Publicis Groupe, APAC
PR Jury President:
Emily Poon, President, Asia, Ogilvy Public Relations, APAC
Print & Publishing and Radio & Audio Jury President:
Guan Hin Tay, Creative Chairman, BBDO, Singapore