MxMIndia

Category: TV

  • The tool has been launched under the umbrella of DMC Explore

    DAN launches Dentsu Marketing Cloud Video+ for OTT

    By A Correspondent

     

    The data sciences division of the Dentsu Aegis Network (DAN) India has announced the launch of ‘DMC Video+ [Dentsu Marketing Cloud Video+]’, a tool that provides an agnostic approach towards planning and buying on over-the-top TV (OTT) platforms.

     

    Shamsuddin Jasani

    Commenting on the launch, Shamsuddin Jasani, Group MD, Isobar- South Asia said: “The Indian OTT ecosystem is hyper competitive and has attracted varying types of players, each of whom offer varied value propositions to consumers. This has created a somewhat fragmented ecosystem with no accurate measure of how brands should engage and activate these audiences. With rapid increase in consumption of online content – primarily fueled by OTT Video, audio and gaming, the ecosystem suffers from the absence of a single source of truth when it comes to buying inventory from these platforms. The Dentsu Marketing Cloud Video+ presents a unique solution to this problem by creating a single ecosystem to understand and buy these audiences in a seamless manner, limiting the rise of another walled garden ecosystem.”

     

    Gautam Mehra

    Added Gautam Mehra, CEO, DAN Programmatic & Chief Data Officer, DAN – South Asia: “In an environment that is now heavily focused on reducing wastage, brands know they need to move budgets from linear TV and traditional advertising towards digital advertising driven by OTT. They however, tend to play it conservatively when they aren’t sure exactly how much of shift will achieve the best ROI. In the absence of transparency, unified insights and audience buying system for OTT consumers, there exist several inefficiencies within the ecosystem. The promise of the Dentsu Marketing Cloud Video+ product is to plug this gap, thereby guiding brands on their journey of capitalizing on audiences who are increasingly mobile and engaged in consuming high quality production content on OTT rather than traditional video consumption of user generated content.”

     

    The tool has been launched under the umbrella of DMC Explore through which clients are not only enabled to gain deep insights into the content consumption of audiences in the OTT ecosystem, but can also activate selected segments for their campaigns.

     

     

  • The MPC noted that such acts of violence have no place in a democracy

    Mumbai Press Club condemns attack on Arnab Goswami

    By A Correspondent

     

    The Mumbai Press Club has condemned the attack in Mumbai by two persons on Republic TV founder, Arnab Goswami, and his wife when they were returning home. The Club noted that such acts of violence have no place in a democracy and that it is opposed to any attempt to bully or pressure the functioning of a free press.

     

    It has called upon the Maharashtra government and Mumbai Police to speedily investigate the matter and bring to light the entire facts of the case, including charges by Goswami that Congress workers are involved. However, it clarifies that the statement has no bearing on the (editorial) stands taken by Republic TV or Goswami.

     

     

  • An analysis of television ratings data by Team Network Media led by Amit Ray and Priya Jacob

    Chill! Times are bad, but it’s not doomsday yet!

    Doomsday Clock
    This is a typical image for the Doomsday Clock. In the Indian circumstance, as this article underscores, the clock isn’t ticking 🙂

     

    By Amit Ray, Priya Jacob and Team Network Media

     

    A. Breaking Morale in the name of Breaking News

    A lot of words get devalued by abuse, ‘Breaking News’ is one of them. What is very painful is to see even the sectoral journalism, the advertising and media sector to be precise is no exception. It is commonsense that in a lockdown like situation while TV consumption will go up, given that economy has been badly affected, the advertising volume will not go up proportionately. In fact it may actually decline. And this is vanilla truth and not rocket science, but bad news nevertheless.

     

    So what does the so-called media journalism do?
    It publishes a banner headline which sounds like doomsday: Breaking News: Corona impacts advertising badly 38% increase in viewership but 27% drop. Most people who can do simple arithmetic will read this as a 65% negative swing and most likely get depressed

     

    In the table below, Team Network Media has attempted to present the same data in a lesser depressing way, to tell you that please don’t treat every news headline as life vs. death battle. Rather search for the truth. And, honestly speaking, if this stimulates many to think and analyse the data in a less violent way, our job would be done

    a. In 203 Channels which account for 38% of the current week’s viewership, the advertising volume has grown by 61% on an average over the past week

    b. In 112 Channels which account for 25% of the current week’s viewership, the advertising volume has declined by 15% on an average over the past week

    c. In 253 Channels which account for 36% of the current week’s viewership, has declined by 55% on an average over the past week

     

    B. Some viewership highlights

    1. Viewership of Dangal, the No 1 channel in Wk9 drops by 18% and but the ad volume drop is far more severe at 80%

    2. Viewership of the sleeping giant DD grows by 7224% (yes 7224%) but the corresponding ad volume grows by 80% only. DD is now the new hero

    3. A close look at the Hindi GECs reveal that the all the frontline GECs such as Zee, Colors etc have lost the viewership while the second line GECs like Colors Rishtey, Zee Anmol and Sony Pal which are airing reruns of old favourite programme have grown in leaps and bounds. The main channels seem to be losing viewership since the audience could be moving to news and movie channels since there is no new content except reruns

    4. South Kids channels viewership has grown by 135%  except for Malayalam Kids channels which has hardly registered any growth in their viewership

     

    C. While on viewership and ad volume the team quickly looked at some No 1 Channels in their own language and Genre (Hindi & English) if the growth/decline across parameters like Reach, Engagement (Time spent/week in minutes), Overall GRP/GVT and finally the advertising volume (in seconds) to understand the situation affecting each in the same way. We don’t wish to bias you by our comment but will encourage the reader to form his/her own view. Most of us are used to looking at the end result hence we decided to share the changes only on parameters which lead to GRP rather than the GRP itself.

     

    Language Genre Reach Time Spent Ad Volume Channel
    Hindi Movies 18 49 -56 Sony Max
    Music 21 6 -62 Zing
    News 90 57 -16 Aajtak
    GEC 7 -23 -80 Dangal
    English Movies 84 36 -38 Star Movies
    News 84 66 31 Republic TV

     

     

  • India TV also tops the chart in the six mega cities put together with 89 million viewing minutes as per the BARC Prima VU report, notes a communique.

    Premium Hindi news audiences watch us, reports India TV

    By A Correspondent

     

    In all the hullabaloo of weekly television audience ratings, the Prima VU data is also offered by Broadcast Audience Research Council (BARC) is often forgotten.

     

    And according to India TV, the channel has been ruling the Hindi news channel domain’s premium viewership category. As per data released last week (April 23), India TV rules with 87 million viewing minutes in the three megacities of Hindi speaking markets, Delhi, Mumbai and Kolkata. India TV also tops the chart in the six mega cities put together with 89 million viewing minutes as per the BARC Prima VU report, notes a communique.

     

    Adds the communique: “Clearly, the data reveal that India TV is the most preferred choice for news in premium homes spread across mega cities in the Hindi speaking market. It enjoys the loyalty of elite TV audience and continues to influence the influential strata of society. In the genre of Hindi news channels, India TV has been topping the charts of Prima VU household data week after week. With a viewership of 514 million viewing minutes during the last 18 weeks, India TV was positioned #1 among all the Hindi news channels, according to BARC Prima VU data collated in the 14th week of the present calendar year.”

  • Bhivagaje will report into Tarun Sawhney President – Asia at ShortsTV HQ in London

    ShortsTV appoints Pratik Bhivagaje as Partnership & Marketing Manager for South Asia

    By A Correspondent

     

    Pratik Bhivagaje

    ShortsTV has appointed Pratik Bhivagaje as Partnership and Marketing Manager for South Asia. He will be driving growth for ShortsTV in the South Asia market by forging business partnerships and increasing distribution. He will also lead marketing efforts to establish ShortsTV as a key player in the short form content space. His previous stint was with Tata Sky as Content Manager.

     

    Welcoming P Bhivagaje to ShortsTV, Carter Pilcher, Chief Executive, ShortsTV said: “We’re thrilled to be joined by Pratik. He is an exceptional talent, a clever marketer with critical discernment in content marketing & acquisition. His experience is key as ShortsTV India is growing in leaps and bounds, and Pratik will ensure we are bringing the hottest new shorts to our audience across the subcontinent.”

     

    Bhivagaje will report into Tarun Sawhney President – Asia at ShortsTV HQ in London.

     

     

  • It will be aired every day at 12.30 pm

    ‘Chhota Bheem Kung Fu Dhamaka’ premieres on Pogo

    By A Correspondent

     

    A new 10-episode series of Chhota Bheem Kung Fu Dhamaka premiered on television on April 25 and will be aired every day at 12.30 pm.

     

    Said Rajiv Chilaka, Founder & CEO, Green Gold Animation: “Chhota Bheem Kung Fu Dhamaka movie has been well accepted theatrically by kids all over India, Middle East as well as South Korea. The series carries on the adventures of Bheem and team in China. With a completely new setting and all new adventures, we hope the kids will love watching the series and be entertained.”

     

    Added Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO: “We are excited to launch this new Chhota Bheem series on POGO this summer along with fun-filled, relatable content starring kids’ superhero Bheem that will keep our young viewers engaged and entertained.”

     

     

  • It has launched with the taglibe 'Badalte Aaj Ke Liye'

    Shemaroo TV too comes with a Hindi GEC

    A Correspondent

     

    Shemaroo Entertainment has launched a new Hindi GEC – Shemaroo TV. A free-to-air channel, Shemaroo TV targets Hindi-speaking markets with the tag line ‘Badalte Aaj Ke Liye.’

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “We, at Shemaroo Entertainment, are constantly evolving and upscaling with the changing times. The content of Shemaroo is spread across different verticals through which we maintain a healthy relationship with viewers and advertisers equally. While we manage large digital platforms, entering into the broadcasting space will help us with reach and enable us to build a stronger affinity with the audiences. With the launch of our flagship channel, Shemaroo TV, we are excited to strengthen our presence in the industry and deliver our promise of entertaining the Indian audiences.”

     

    Added Sandeep Gupta, COO – Broadcast Business, Shemaroo Entertainment Limited: “If we see the current TV space and particularly the Free To Air space, there is large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, alongwith original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space.”

     

     

  • A freewheeling chat with Partho Dasgupta, the former big boss of Broadcast Audience Research Council (BARC) and now a management consultant

    Reminiscing the BARC set-up days

    Partho Dasgupta: Screengrab from Video

     

     

     

     

     

     

    By A Correspondent

     

    Over the last five-odd years MxMIndia would’ve done over a hundred-odd stories on television audience measurement and central to all of them was Partho Dasgupta, former CEO of BARC India.

     

    Dasgupta joined BARC in June 2013 and in November last year handed over operations to his friend and former colleague, Sunil Lulla.

     

    He is now using his experience and learnings to various places in the world, setting up BARC-like entities as an expert. He is also consulting broadcast and new media companies as a management consultant. And overseeing performance management. He of course continues to be President of the Advertising Club.

     

    Earlier this week, we interviewed Sunil Lulla, CEO, BARC India on the eve of its fifth anniversary. We now speak with Partho Dasgupta, the former CEO of BARC India and get him to reminisce the days before operations began on April 29, 2015.

     

     

     

     

     

     

     

  • For the first time, KBC rolls out a completely digital selection and screening process

    Lock kiya jaaye! Sony announces KBC 12

    By A Correspondent

     

    Sony Entertainment Television has announced the 12th Season of Kaun Banega Crorepati (KBC). The show will be produced by StudioNEXT and the selection process will be conducted digitally, through SonyLIV.

     

    Sony Entertainment Television will commence registrations for the 12th Season of KBC from May 9 until May 22. Anchor and megastar Amitabh Bachchan will ask one new question every night on Sony TV and users can answer it either through SMS or through Sony LIV.

     

    Said Amit Raisinghani, Head – Business Planning and Communication, Sony Entertainment Television: “We are certainly excited to announce the 12th Season of our iconic show – Kaun Banega Crorepati. And for the first time in the history of KBC, the entire screening and selection will be managed digitally. Each time we embark on a new season of KBC, we are pleasantly surprised with the growing numbers of aspirants, which speaks volumes about the show’s popularity. This is the season of firsts and we are confident that this season will redefine the power of knowledge.”

     

     

  • It revisits the Indian cricket team’s victorious campaign of the 1985 B&H World Championship of Cricket

    Sony Pictures launches ‘The Blue Revolution’ to celebrate 1985 win

    By A Correspondent

     

    Sony Pictures Sports Network (SPSN) has announced a 12-part series titled ‘The Blue Revolution’. The series revisits India’s landmark victory in the 1985 B&H World Championship of Cricket which was the first major tournament India won in coloured clothing and established its dominance in cricket across the globe.

     

    The series launches on May 4 and will be aired exclusively on Sony Six and Sony Six HD.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “The Blue Revolution covers one of the most iconic moments in our sporting history and commemorates the era where India established its supremacy in the world of Cricket. At that time our World Cup winning team had seen a dip in form, however, they answered all their critics as champions do – by winning the 1985 B&H World Championship of Cricket. The celebrations that ensued with Ravi Shastri and the team in the car as well as on the ground are iconic visuals of our rich cricketing heritage and we’re bringing back these memorable games for the Indian cricket fan.”

     

    As a part of the build-up to the marquee episodes and matches, SPSN has organised a series of live interactive chat sessions with some of the Indian cricket legends and heroes of the unbeaten class of ’85 – Ravi Shastri, Roger Binny, Madan Lal and Laxman Sivaramakrishnan. The sessions will be hosted by Rajdeep Sardesai and Joy Bhattacharya, and sports enthusiasts can watch them in conversation live at @SonySportsIndia, the official Facebook page of Sony Pictures Sports Network.

     

     

  • The show will air daily starting today, May 4 from 7-9pm

    Colors acquires rights to air ‘Mahabharat’

    By A Correspondent

     

    Popular mythological show ‘Mahabharat’ is set to air on Colors starting today, May 4 daily from 7 to 9 pm.

     

    Said Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “Due to the nationwide lockdown, the television landscape is changing quite significantly. The popular classics and erstwhile shows have found a renewed interest amongst the audience as they provide relief and induce nostalgia. We are elated to air Mahabharat on television to give our viewers another opportunity to relive the golden times.”

     

     

  • The channel to provide the first-ever adaptation of Malgudi Days to the Kannada small screen for the first time

    Zee Kannada to air ‘Malgudi Days’

    By A Correspondent

     

    Zee Kannada has announced it will air Shankar Nag’s Malgudi Days starting from May 11, every weekday at 9:30pm on Zee Kannada and Zee Kannada HD.

     

    Commenting on the launch, Raghavendra Hunsur, Business Head, Zee Kannada and Zee Picchar said: “It brings me great pleasure to be able to announce the launch of the popular series to the Kannada small screen for the first time in the history of Malgudi Days. A series I hold extremely close to my heart, is finally something I will be able to share with all our viewers starting May 11th on our very own platform is definitely a moment of pride for the me and the channel. We hope this will make all our summer’s a memorable one.”