MxMIndia

Category: TV

  • Rajat Sharma stated that NBA appreciates the concern shown by the  Prime Minister in this matter

    NBA condemns ban on Asianet News and Media One News

    By A Correspondent

     

    The News Broadcasters Association (NBA) has condemned the decision of the Ministry of Information & Broadcasting to impose a 48 hours  ban on Asianet News and Media One News, two news channels of Kerala.

     

    President Rajat Sharma stated that NBA appreciates the concern shown by the  Prime Minister in this matter and the subsequent withdrawal of the ban imposed on the two news channels. He stated that it is shocked to learn that a decision like this was taken without the knowledge of the Minister for Information & Broadcasting. NBA demands that the Minister should institute an inquiry as to how the Order prohibiting the news channels from broadcasting was issued without his approval. NBA would like the inquiry report to be shared with it.

     

    NBA is of the view that all complaints relating to broadcast of news should be referred to the News Broadcasting Standards Authority (NBSA) the self-regulatory body headed by retired Hon’ble Justice A.K, Sikri, former judge of the Supreme Court of India in order to avoid recurrence of similar incidents in future.

     

     

  • Unveils multi-media campaign that celebrates the hit feeling that cinema adds to your life

    Zee Picchar to offer viewers a ‘Hit Dinada Feeling’

    By A Correspondent

     

    Zee Picchar, the newest Kannada movie channel is reaching out to Kannada cinema lovers with a ‘Hit Dinada Feeling’.

     

    The brand proposition ‘Hit Dinada Feeling’ that translates into having a ‘hit day feeling’ will be showcased through the channel’s offering and communication. Zee Picchar released the first in a series of brand films, conceptualised by DDB Mudra, that showcase how cinema lovers have a unique take on life.

     

    Speaking on the launch of Zee Picchar, Siju Prabhakaran, South Cluster Head, ZEEL said: “The success of the six channels – Zee Kannada, Zee Telugu, Zee Cinemalu, Zee Tamil, Zee Keralam and most recently launched Zee Thirai in the Zee South Portfolio is testimony to the Network’s vision to emerge as the one-stop destination for fans of entertainment. With the launch of Zee Picchar, we aim to further this growth by celebrating the love and passion that Kannadigas have towards films. With a diverse movie library, we aim to make every day a ‘hit-day’ by presenting best-in-class entertainment for our viewers.”

     

    Added Prathyusha Agarwal, Chief Consumer Officer, Domestic Broadcast Business, ZEEL: “At Zee, we believe in getting deep inside the cultural core of each of the region we operate in and bring alive its true spirit in our stories.  In Karnataka, we have remained No.1 for 48 consecutive weeks with Zee Kannada, which is a testimony to this strong customer centricity. With the launch of Zee Picchar we unite with the Kannada audiences to celebrate their love for cinema and its role in their lives. The brand promises to leave viewers with a ‘Hit Dinada Feeling’ every day and encourage them to turn an ordinary day into an extraordinary one.”

     

    Said Raghavendra Hunsur, Business Head, Zee Kannada: “Zee Kannada has seen the most incredible journey in the last one year by emerging as the number 1 Kannada GEC channel in Karnataka. Now with the launch of Zee Picchar, we hope to find a place in the hearts and minds of fans of Sandalwood. Our offerings such as one-break films and 12 premieres in 12 days – are a first for any channel on the Kannada Television Industry and will present viewers with best-in-class entertainment. With Zee Picchar, we aim to leave our viewers with a ‘Hit Dinada Felling’ and promise to indulge the love and passion that our audience has for Kannada cinema.

     

    Added Krupanand Sivadasan, Senior Creative Director, DDB Mudra group: “To stay relevant, it is more important than ever for a movie channel to represent something real in people’s lives. And that’s exactly what Zee Picchar is doing for those who adore sandalwood movies. With an array of carefully handpicked movies and never seen before packaging, it is definitely going to give the small screen viewers a ‘hit dinada feeling’. A feeling that is a celebration of small victories over hurdles that a day can throw at you. Our brand films and other communication pieces are crafted to deliver on this promise.”

     

     

  • The aim was to normalise the existence of a peeking bra strap

    MTV India, Dentsu Webchutney launch ‘Baar Bra Dekho’

    By A Correspondent

     

    A visible bra strap has been long used as a patriarchal tool to shame women into falling in-line with the stigma attached to bra straps. Consequently, MTV India with Dentsu Webchutney decided to launch – ‘Baar Bra Dekho’ – to address this issue. The aim was to normalise the existence of a peeking bra strap.

     

    Speaking on the initiative, Navin Shenoy, Marketing Head, Youth, Music, and English Entertainment, Viacom18 said: “Women are leaping ahead in every field. But instead of talking about their laurels, they are still being judged and questioned about what they wear. Criticising their peeking bra straps in 2020 is shameful and not even worth a consideration. Taking this issue head on, we are proud to present MTV Baar Bra Dekho, a thought-provoking initiative that distinctively questions the regressive stereotypes women are subjected to. It’s imperative to change the narrative. Starting this Women’s Day, we urge the youth of this country to celebrate the spirit of freedom and womanhood, the MTV way.”

     

    Added Aalap Desai, Executive Creative Director, Dentsu Webchutney: “Creativity comes in all shapes and forms. When we found this powerful insight in our culture, we wanted to have a strong point-of-view on it. We wanted to go all out and attack this mindset at its very roots. So, we decided to make the bra strap itself our media vehicle to convey our message in the most noticeable way ever. By becoming the voice of the bra strap, we became the voice of millions of Indian women who were refusing to be silent anymore.”

     

     

  • The decision was made in support of the government's proposals to prevent the spread of coronavirus

    Asianet suspends ‘Bigg Boss Malayalam 2’

    By A Correspondent

     

    In the fight against Covid-19, Asianet stalled the shooting of Bigg Boss in Malayalam and has been temporarily suspended from March 21 onwards.

     

    Notes a communique: “The decision was made in support of the government’s proposals to prevent the spread of coronavirus.”

     

  • 40+ channels of Zee pause content for a 30 second break throughout the day, encouraging viewers to wash their hands

    ZEEL pauses content to #BreakTheCoronaOutbreak

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd. has taken a first-of-its-kind initiative – #BreakTheCoronaOutbreak for the well-being of its audiences.

     

    Taking the initiative to create a unique reminder for its viewers, ZEE has decided to pause the content across its channels with a 30-second break throughout the day. Conceptualised by Lowe Lintas, ‘pause’ will encourage viewers in a creative manner, to use the break to wash their hands.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Ltd: “As a responsible national television network which entertains 588 million individuals every week, it is our duty to educate and encourage every citizen to adopt and practice healthy habits to fight this pandemic. While several brands are driving awareness around good hygiene, we believe this initiative to pause content and remind our audience to wash their hands will actually drive behavior. Pausing our content when the audience is most engaged will act as an in-home trigger to wash hands and contribute towards combating the spread of the outbreak.”

     

    Talking about the initiative, Sagar Kapoor, CCO, Lowe Lintas added: “Having worked on health and hygiene brands for years, my learning is no matter how much we remind people for washing hands, there will always be laggards. Its importance is at a peak in today’s situation. Hence, a straightforward reminder to wash hands with soap.”

     

     

  • Launched its campaigns- #StayAtHome by NewsX and #GharParRahe initiative by India News

    iTV network extends solidarity on Covid-19

    By A Correspondent

     

    To minimise the risk of an employee contracting the virus at the workplace, iTV Network has ensured equal detailing and planning to provide a work environment that is without risk to health and safety. It has unveiled the #StayAtHome and #GharParRahe initiatives is a gesture to thank all those men and women who are out there and contributing their bit in the fight against COVID-19.

     

    Said Kartikeya Sharma, Founder and Promoter of iTV Network: “It is a time, when the entire humanity must come together and take responsibility to do their part in controlling the spread of the disease. The most effective way we can slow down the virus is to stay home. If we all come together, get serious, and do our part by staying home, we can stay safe and save lives.”

     

     

  • The broadcasting fraternity feels that this will provide people who are restricted to their homes, wholesome entertainment

    IBF members to offer four pay channels for free to viewers

    By A Correspondent

     

    Given the impact on advertising revenue for the industry due to the Covid-19 outbreak, IBF sent us a communique saying it stands together to support the government’s effort to help people in these difficult times. Thus, four major broadcasting networks have come forward and decided to waive off all tariffs and charges for four channels for a period of two months.

     

    Added the communique: “The Sony Pictures-run Sony Pal, Star India run Star Utsav, Zee TV operated Zee Anmol and Viacom18’s Colors bouquet channel Colors Rishtey will be available to all viewers across the country for a period of two months free of charge on all DTH and cable networks. The broadcasting fraternity feels that this will provide people who are restricted to their homes, wholesome entertainment and will help provide relief during the period of lockdown.”

     

     

  • Over 50 million people to benefit from this initiative

    Tata Sky to offer free fitness advice to all its subscribers

    By A Correspondent

     

    With the aim to raise awareness around staying fit and healthy at home amid Covid-19 outbreak, Tata Sky will provide free access to Tata Sky Fitness to all its subscribers.

     

    This initiative will benefit Tata Sky’s entire subscriber base, reaching more than 50 million people, allowing them to keep up their fitness regimen from the safety and comfort of their own homes.

    Notes a communique: “Tata Sky Fitness, available in English, Hindi and Telugu, allows subscribers to get fit with celebrity fitness experts including Yasmin Karachiwala, Kaizzad Capadia, Abbas Ali, Shivoham, Luke Coutinho, Deepika Mehta, etc. at their own leisure. The service offers a daily slot dedicated to women’s fitness, fitness for senior citizens, nutrition advice and celeb fitness secrets along with interactive sessions.”

     

     

  • The five-episode web series revolves around the lives of four college graduates

    Dish TV premieres new comedy series on Watcho

    By A Correspondent

     

    Dish TV is set to premiere its comedy web series ‘4 Thieves’ on its OTT platform Watcho. Written and directed by Gautam Parvi and produced by Filmcurry, the five-episode web series revolves around the lives of four college graduates who are on a mission to steal 125 paintings from an art gallery warehouse.

     

    Commenting on the launch of new series on Watcho, Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho, DishTV India Ltd, said: “Carving our own identity in short format storytelling category, we are excited to announce the launch of our new lighthearted comedy series 4 Thieves. With the launch of this new series, we further demonstrate our commitment to scaling up and sustaining the quality of the original web series. At Watcho, we understand the need to recommend the right content and roll out shows that are refreshing and engaging for our viewers.”

  • Introduces all new episodes of iconic shows and digital engagement for kids to stay safe and stay entertained

    Nick announces new programming line-up for kids to stay home & engaged

    By A Correspondent

     

    Nickelodeon has launched fresh new content to its programming catalogue. All content across Nick and Sonic channels will be available in eight languages – Gujarati, Bengali, Marathi and Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada.

     

    Said Vacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria said, “Kids are at the centre of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time when families must stay inside, we are offering our young viewers fresh episodes of their favorite shows so they can bond with their families while enjoying the company of their beloved Nicktoons. We at Nickelodeon believe this is a time to be positive, remain safe and we commit to do all that we can to make our viewers smile and feel upbeat.”

     

  • The second edition of the Crisis Consumption insights series by research majors BARC and Nielsen throws up some vital statistics

    Television, Smartphone consumption leapfrogs

     

    By A Correspondent

     

    The disruption caused by Covid-19 continues to result in television viewership, smartphone usage and video-on-demand (OTT) consumption. Week 12 of the BARC ratings saw Total TV consumption skyrocket. This was determined in the insights provided by TV audience measurement body BARC and research major Nielsen on Thursday. The second edition of the ‘Crisis Consumption – An Insights Series into TV, Smartphone and Audiences’ was presented by the research bodies.

     

    According to the report, there has been growth in TV and Smartphone consumption across geographies, socio-economic classes and age groups. Television viewing in Week 12 stood at a record 1.2 trillion minutes and the average daily viewers grew by 62 million ad 622 million viewers watched television daily for four hours, forty minutes.

     

    The lockdown period registered many ‘firsts’ in television viewing history. News and Movies recorded an all-time high growth in viewership, in fact Hindi movies surpassed Hindi GECs The all-India consumption increase was 37 percent over the previous week. Viewership grew significantly post-lockdown on March 25, 26 and 27.

     

    Being the first week of lockdown there was a sizeable growth in all demographics, thought particularly amongst males. Non-primetime viewership surged by more than 70 per cent, and growth in Hindi-speaking markets was higher than the south.

     

    While movie channels along with News and Kids grew higher than GECs, the general entertainment channels grew in non-primetime by 32%. News saw a growth of more than 200 per cent. In fact the share of news to Total TV leapfrogged from 7% to 21% at an all-India level in both primetime and non-primetime.

     

    As for advertising, the average FCT in Week 11-12 grew 15 per cent – by 6 lakh seconds. Week 11-12 saw a growth across genres except for sports and youth.

     

    On the digital front, consumption of news continues to show a huge increase, and Chatting and Social networking show a significant increase in timespent. E=commerce though has suffer due to difficulties in logistics management in the lockdown

     

    According to the report, The re-telecast of epicserial Ramayan garnered the highest ever rating for a Hindi GEC show since 2015.

     

     

  • Week 12 of the 2020 BARC TV audience measurement period saw Aaj Tak coming tops across all channels, and India Today leapfrog in the megacities

    Aaj Tak maxes in lockdown. India Today shines too in megacities

    By A Correspondent

     

    Only the fittest thrive in times of duress. Similarly, only those news channels that are strong on content and distribution, come out on tops on big news days. As they did in the lockdown period – Week 12 of the BARC measurement period. Aaj Tak came out tops across all channels aired in India. Now this isn’t the first time it has happened. In the past, around the time of the surgical strike and the Abhinandan Varthaman return, viewership for 2+ all-India – the same yardstick chosen for general entertainment channels, the gross impression was 55.5 crore and for the Janata Curfew and Lockdown the weekly gross impressions generated was 66.3 crore. In #2 position in the 2+ segment has been ABP News and in #3 is Republic Bharat. The movie channels follow thereafter, but News18, Zee News and India TV are come thereafter – and all are part of the Top 10. Interesting, the first English news channel is at #240 and the next two are at #350 and #385.

    Amongst English news channels in Week 12, while Republic TV is  #1 in megacities, India Today TV is #2 (22+ M AB). In the three days of the lockdown, while the pecking order at an all-India level saw Republic TV followed by Times Now and then India Today TV, in megacities, India Today is ahead of Times Now. Meanwhile, according to numbers available to us, for a full-day period of Week 1-12 in 2020, India Today TV has been #1 – ahead of Times Now and Republic TV (15+ M, Wk 1-12). In the NCCCS A higher socioeconomic strata, India Today has ranked ahead of Times Now (22+ M A, 07-24 HRS)