MxMIndia

Category: TV

  • UFC 249 features the interim lightweight championship between Tony Ferguson and Justin Gaethje

    Sony Sports brings 3 UFC LIVE events to India

    By A Correspondent

     

    Sony Pictures Sports Network (SPSN) is set to return to broadcasting live UFC events this weekend with UFC 249. The event will take place at VyStar Veterans Memorial Arena, Florida and will be aired live in the Indian subcontinent on May 10, 2020 on Sony Ten 2 and Sony Ten 3 channels from 7.30 am IST. This will be followed by two more UFC LIVE events, UFC Fight Night: Smith vs Teixeira on May 14, 2020 and UFC Fight Night: Overeem vs Harris on May 17, 2020.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “We are very excited to have UFC return to our broadcast with UFC 249 going out LIVE to fans all across India. Avid sports fans have been waiting for resumption of live sporting action and UFC 249 going live along with the upcoming fights events is great news for our viewers.”

     

     

  • Actors like Bhumika Gurung, Gaurav Bajaj, Shivangi Joshi, Kinshuk Vaidya, Surbhi Chandna and Rupal Patel, Mohit Malik, Karan Jotwani, Apoorva and Anmol amongst others were part of the campaign

    News18 India’s campaign gets support from TV stars

    By A Correspondent

     

    News18 India reports that its initiative ‘Stars ka School, Ghar Mein Raho Cool’ has received “huge support” from a galaxy of television stars.

     

    Notes a communique: “The primary idea for the campaign was to keep viewers engaged and give the top stars from the TV fraternity an opportunity to engage with their fans. Amidst all the worries Stars ka School was an attempt by News18 India to bring a positive message from top TV celebrities. From advice on how to stay productively engaged to ways of staying emotionally and psychologically strong, the stars spoke from the heart, giving a rare peek into their personal space.”

     

    Actors like Bhumika Gurung, Gaurav Bajaj, Shivangi Joshi, Kinshuk Vaidya, Surbhi Chandna and Rupal Patel, Mohit Malik, Karan Jotwani, Apoorva and Anmol amongst others were part of the campaign.

     

     

  • Madan joins to further expand the market in North and East India

    Pooja Madan joins Republic as Sales Director

    By A Correspondent

     

    Republic Media Network has announced the appointment of Pooja Madan as Sales Director- North & East- to further focus on market expansion.

     

    Madan brings more than 15 years of industry experience in sales and marketing to her new role at Republic Media Network. Most recently, she served as Associate Director, Sales at WarnerMedia (formerly Turner International India Pvt Ltd).

     

    At Republic, she will assume overall responsibility as Sales Director, North & East India for the brands – Republic Television and Republic Bharat reporting to Hersh Bhandari, Executive Vice President – Sales,

     

    Said Bhandari on Madan’s appointment: “We are extremely excited to have a professional like Pooja on board and be a part of Team Republic. She has experience across genres, and I am confident that with her leadership style, she will scale up the business.”

     

    Added Madan: “I share Republic Network’s vision that top-quality programming tailored to modern lifestyles can be a disruptive game changer in both television and the digital space. I’m very excited to bring my experience to a company that I believe will transform an industry and I am thrilled to be here.”

     

     

  • Disney Junior invited mothers to share some real life stories that have contributed in making their motherhood journey extremely special

    Disney Junior celebrates the spirit of motherhood with real mothers

    By A Correspondent

     

    On eve of Mother’s Day, Disney Junior celebrated the special relationship between mothers and their little ones across its digital platforms. Appreciating and acknowledging the joys and challenges, which come with being a mother, Disney Junior invited mothers to share some real life stories that have contributed in making their motherhood journey extremely special.

     

    Said an unnamed Disney spokesperson:“ Motherhood is an extremely special feeling – filled with warmth, joy and lots of cherished moments and we wanted to celebrate this journey with them,”

     

     

  • Nayyar was until recently CEO India & South East Asia at Havas Media Group

    Anita Nayyar, others join Zee5

    By A Correspondent

     

    Anita Nayyar

    With a vision to augment its growth trajectory in the adech space, Zee5 has strengthened the team by on boarding three industry veterans led by Anita Nayyar, ex-CEO of Havas Media Group, India & South East Asia, Jayesh Easwaramony, an entrepreneur and expert in the tech and media world known for his ability to scale businesses and. Dhruvadeep Roy, who formerly was the Head of Digital platforms at DAZN.

     

    These new hires along with the current ZEE5 team will be spearheading and be responsible for paving the next phase of ZEE5’s advertising business growth.

     

    Nayyar, in her new role as Head of Customer Strategy and Relationships, will help build the agency-partner ecosystem for Zee5’s India business. On the other hand, Easwaramony joins as a consultant for adtech to drive all advertising, user data and audience related initiatives, right from strategy to implementation with vendors and product teams. Prior to this, Easwaramony was responsible to drive the APAC business of Softbank invested advertising firm InMobi for several years.

     

    Meanwhile Roy joins as Director Product – Adtech. Earlier, he has led the platforms and product bsiness at DAZN Sport Streaming Service across the UK, US, Canada and APAC in his previous avatar.

     

    Commenting on the new appointments, Tarun Katial, CEO, Zee5 India said: “I am ecstatic to share that ZEE5 has already taken a step towards flagging-off its next phase of growth by welcoming three acclaimed leaders of the industry to lead the advertising tech business. I welcome Anita, Jayesh and Dhruvadeep to the ZEE5 team and I am confident that their experience will further enable ZEE5 to achieve even greater heights. This current strengthening of our leadership team is line with a clear focus to build a robust digital advertising eco-system like no other.”

     

    Nayaar and Easwaramony will work closely with the recently hired Rajeev Dhal, Chief Revenue Officer.

     

     

  • Pledges their support to the BMC and Mumbai Police in the battle against Covid-19

    Star India join hands with Project Mumbai

    By A Correspondent

     

    In an effort to support the Covid-19 outbreak response, Star India and Disney+ Hotstar have partnered with the former journalist Shishir Joshi-spearheaded Project Mumbai to provide over 200,000 Personal Protection Equipment (PPE) kits to health workers at BMC and an additional 10,000 khakhi-coloured kits for the Mumbai Police.

     

    Notes a communique: “Mumbai being the most hit by the pandemic, the support will aid the ongoing efforts in meeting the demand for PPE kits for almost four weeks. Showcasing solidarity with the numerous medical, health, and protection warriors, the initiative seeks to equip the selfless people who are at the front line battling the Covid-19 pandemic.”

     

     

  • The channel’s multi-genre offerings have been reflective of its philosophy

    Zee Kannada celebrates 14 years

    By A Correspondent

     

    Zee Kannada celebrates 14 years of entertaining Kannada audiences. According to a communique, the channel’s multi-genre offerings have been reflective of its philosophy – ‘Bayasid’dha Bāgilu Tegiyōṇa’.

     

    Said Raghavendra Hunsur, Business Head of Zee Kannada and Zee Picchar: “It is my pleasure to announce that Zee Kannada successfully completes 14 years of entertaining Karnataka. With an aim to inspire the viewers to open doors to possibilities and achieve goals beyond their reach, Zee Kannada has had an eventful year. We hope the viewers continue to show and support to the channel in the years to come. Though these difficult times of the pandemic, as your entertainment partner, we urge everyone to stay indoors and stay safe with Zee Kannada.”

     

     

  • The brand films speak about the good that has come out of the lockdown

    #HomeOkPlease, says Nickelodeon to engage kids in summer, Lockdown

    By A Correspondent

     

     

    https://www.facebook.com/364236499301/videos/1066248360440999/

     

    Leading kids network Nickelodeon has released multiple #HomeOkPlease brand films that speak about the good that has come out of the lockdown.

     

    Commenting on the campaign, Nina Elavia Jaipuria, Hindi Mass Entertainment & Kids TV Network at Viacom18, said: “As a leading and responsible kids entertainment brand and category leader our primary objective is to ensure that kids who are at the centre of all our initiatives remain engaged and positive in current times.  It is important that their spirits are kept high and we have curated an array of best of entertainment and engagement that is sure to keep them happy and motivated. We hope that this summer, kids and families together have a great time with Nickelodeon in the safety of their homes.”

     

     

  • The show will see popular Sony Sab actors showcasing their talents on air

    Sony Sab launches ‘Kuch Smiles Ho Jayein…with Alia’

    By A Correspondent

     

    Leading Hindi GEC Sony Sab will kick off a new short format show from today (May 18) called Kuch Smiles Ho Jayein…with Alia, to be hosted by Anusha Mishra and Balraj Syal. It is shot entirely from home.

     

    Notes a communique: “The format of the show will see popular Sony Sab actors showcasing their talents on air which audiences that have never been seen before. For instance, ‘Maddam Mallik’ aka Gulki Joshi singing the tunes of Muqabala to Siddharth Nigam showing off his killer dance moves. Kuch Smiles Ho Jayein…with Alia promises to be a perfect stress buster for the viewers as they will get to witness their beloved characters facing some exciting challenges thrown at them while also revealing their hidden talents.”

     

     

  • The film was shot on a DSLR inside a house and all the post-production work of editing, grading, music and voice over was executed by various artists working from home

    Zee celebrates spirit of #ExtraordinaryFamilies

    By A Correspondent

     

    Zee Entertainment has partnered with Lowe Lintas to drive home a message of positivity with a #FilmFromHome on the occasion of Family Day. In continuation with its earlier campaign of #HumAndarCoronaBahar where Zee used shoes as a metaphor for different family members, this film too utilises different household elements to represent family members. With the film and content production being suspended and with the new norm of working from home, the film was shot on a DSLR inside a house and all the post-production work of editing, grading, music and voice over was executed by various artists working from home.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “Our consumers always tell us about their families being the backbone that help them come out stronger no matter how daunting the world outside might seem. We at ZEE understand that beyond being entertainers, we are also a close companion and a family member that Indian families are leaning onto for support during these uncertain times. As the largest reach medium with the capacity to influence attitudes and the mood of the nation, we hope that this campaign strengthens the bonds further within #ExtraordinaryFamilies that have come closer and are emerging stronger”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Tough times not only test bonds they make them stronger too. Families had never been physically and emotionally closer than in these testing times. Zee acknowledges this coming together and becoming stronger together.”

     

     

  • The new brand film takes ahead the conversation of social distancing and opens with a diary visual revealing human sketches interspersed with a voice-over narrating pre- and post-lockdown stories

    Colors new brand film urges people to reflect on true selves

    By A Correspondent

     

    The ongoing Covid-19 pandemic has taught people to slow down and find simpler ways to live life while putting vanities on the backburner. It has made us more conscious, compassionate, and empathetic towards others as we embrace the disruptive daily patterns. With this grain of thought, Colors has released its new brand film #InsaanHuaUnllock that asks people to find their missing selves and become more aware of the things that matter the most.

     

    Launched on the heels of its previous film, #JitneDurUtnePass that sent out a message of social distancing, the new brand film takes ahead the conversation and opens with a diary visual revealing human sketches interspersed with a voice-over narrating their pre- and post-Lockdown stories.

     

    Said Sapangeet Rajwant, Head- Marketing, and Digital, Hindi Mass Entertainment and Head of Brand Solutions, Viacom 18: “It takes a lifetime for people to realise what they have been missing out on and this difficult period has been a blessing in disguise to make us aware of what that matters the most.  As a socially conscious brand, Colors has been effectively putting across the message of safety and solidarity through innovative campaigns and our new brand film #InsaanHuaUnlock is the next step in this direction. With this film, we intend to foster our connection with the viewers by urging them to make the most of the present moment and discover their real selves while being compassionate towards others. It has received a heartening response and we are glad to be able to spread positivity with the new initiative.”

     

     

  • A 48-hour hackathon will offer cash prize and scope to work with Dish TV India

    Dish TV announces second edition of ‘Dish-a-thon 2020’

    By A Correspondent

     

    After the success of its earlier hackathon, Dish TV India is set to hold the second season of hackathon ‘Dish-a-thon 2020’. The 48-hours hackathon is aimed at inviting disruptive ideas with participation of young innovators/ disruptors/ startups/ students/ developers across India.

     

    Said Anil Dua, Executive Director & Group CEO, Dish TV India Limited: “The amazing response and innovative ideas received during Dish-a-thon 2018 gave us the motivation to organize Dish-a-thon 2020 in a bigger avatar. We, at Dish TV with our DTH brands Dish/d2h and our new OTT brand Watcho, always look at ways to enhance the  content consumption experience for our customers and technology plays a huge role in it. The first Dish-a-thon had garnered huge participation and a lot of praise from the M&E/broadcasting industry owing to its unique format and approach, providing a platform to the young and promising techies. This year, with the change in format from on-ground to online, I am sure the competition will be tougher, taking the fun and frenzy even higher.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Limited: “We are excited and proud to bring the second season of Dish-a-thon 2020. Our commitment to promote innovation and provide a platform to emerging talent continues with second season Dish-a-thon. To enhance TV viewing experience and drive digital transformation, Dish-a-thon 2020 will not only be cognizant of today’s technological advancement, but also ignite imagination and creativity to come up with some interesting futuristic ideas for M&E/ broadcasting industry. Like previous season, we look forward to receiving overwhelming response this time too.”