MxMIndia

Category: TV

  • Dish TV will also make this data available to marketing agencies

    Dish TV hybrid boxes to provide audience measurement data

    By A Correspondent

     

    Dish TV has announced that it is in the advanced stage of deploying return path data technology in its hybrid set-top boxes. Till date, Dish TV has deployed around three million hybrid STBs in the market. Upon implementation of the return path data technology, Dish TV would be able to gather real-time and accurate data on viewing patterns of the customer, across all the regions of the country.

     

    Data collected through this technology will essentially be used by Dish TV for its own usage, to understand TV consumption patterns on its platform, notes a communique, addeding:” Currently, BARC data is the measurement matrix for acquiring channel’s for the DTH platform. The data which Dish TV will acquire through the return path will bring the clear picture about the real choice of the customers in various regions of the country.

     

     

  • This agreement with ECB gives SPN the rights to both televise and digitally broadcast within the Indian subcontinent

    Sony acquires exclusive media rights from ECB

    By A Correspondent

     

    Sony Pictures Networks India has acquired exclusive media rights from the England and Wales Cricket Board (ECB) for the Indian subcontinent for a period of five years starting in 2018 through 2022.

     

    This agreement with ECB gives SPN the rights to both televise and digitally broadcast within the Indian subcontinent, men’s and women’s international matches, including Test matches, T20 Internationals and ODIs, played in England.

     

    With this acquisition, SPN’s exclusive cricket portfolio includes most of the major international cricket boards, namely, Cricket Australia, England and Wales Cricket Board (ECB), Pakistan Cricket Board, Sri Lanka Cricket, Cricket South Africa, Cricket West Indies and Zimbabwe Cricket Board.

     

    Said N P Singh, Managing Director & Chief Executive Officer, SPN:

    “The acquisition of media rights of ECB for a five-year term, effective now through 2022, provides for some exciting cricket viewership. Cricket is a passion for most Indians and this term of ECB games includes three tours of the Indian cricket team which promises some thrilling cricket, the first of these coming close on the heels of the hugely exciting South Africa series. SPN will now be home to almost all international away series giving our fans a one-stop destination to view their favourite stars in action. We remain committed to building a multi-sports culture in India and we will lead sports broadcast action during June to September 2018 by airing FIFA for football fans and ECB games for cricket lovers.”

     

     

  • The roster of brands on Vivo IPL 2018 on the Star Network has risen to 34, informs Star India

    IPL2018 advertiser tally rises to 34: Star

    By A Correspondent

     

    Star India has informed the media that it now has signed on 34 brands to advertise at and around IPL 2018.  According to a communique, brands like Jio, AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino’s, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas have joined Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica, Kent, MakeMyTrip, Parle Agro, Parle Products, Polycab and Vu TV, among others, to take the roster of brands on Vivo IPL 2018 on the Star Network to 34.

     

    Said Anil Jayaraj, EVP, and Head of Ad Sales - Star Sports: “We are delighted with the response for the VIVO IPL 2018 from the brands across sectors. We are happy to announce that the brand tally is now 34. Brands are actively choosing VIVO IPL 2018 as the marketing vehicle to deliver their business ambitions in 2018 as they have a single media property which can appeal to demographics across geographies,” adding:  “All brands that have come in so far have chosen to up their investments significantly over past years – this is because of their belief in the delivery of the combined power of TV as well as digital. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. 2018 VIVO IPL will be an un-missable platform to build brands.”

     

     

  • The anthem will be played on Radio City 91.1 FM

    Network18 does its bit for cleanliness with ‘India Hoga Clean’ campaign

    By A Correspondent

     

    Network18 has announced a new musical anthem for its ‘India Hoga Clean’ campaign. Raghu Dixit, who is known for presenting Indian folk fusion with rock music, will render the song.

     

    The initiative was started with a series of on-air episodes which highlighted the spirit of good samaritans, who proactively came forward and took up the responsibility to maintain hygiene in their respective cities. With their stories being highlighted, they began to get social media traction and could further leverage their reach to take the cause forward and reach out to people from different areas in their city. Under the ‘India Hoga Clean’ campaign, cleanliness drives were conducted in schools of Mumbai by these Good Samaritans in their respective cities. The campaign will culminate on March 23 in Mumbai.

     

     

  • The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division

    Turner launches digital ad unit T1 in India

    By A Correspondent

     

    Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

     

    The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.

     

    Said Rani Raad, President of CNNIC, the arm of Turner International that monetises all CNN properties outside of the US: “T1 is the embodiment of the ‘One Turner’ philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners. The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.”

     

     

  • The national campaign “Sher vs Sher” has been conceived and conceptualized by the in-house creative team at Star Sports

    Star India launches the second phase of its campaign for IPL 2018

    By A Correspondent

     

    Star India has launched the second phase of its Best vs Best Vivo IPL campaign that attempts to answer the question: from Bundelkhand to Madurai – as to who would win when a Tiger would take on another?

     

    The national campaign, “Kaun Jeetega?” (Hindi) “Who would Win?” portrays a young child posing the question to all around him – as to who would win when two Tigers take on each other? As his question goes unanswered by everyone, his father takes him to watch an IPL match, concluding that, when a Tiger takes on another, the Tiger is always the winner.

     

    The national campaign “Sher vs Sher” has been conceived and conceptualised by the in-house creative team at Star Sports and is directed by Shlok Sharma in Bundelkhandi and Prakash Varma of Nirvana Films in Hindi, along with Vijay Prabakaran in Tamil.

     

    Commenting on the launch of these films, Rahul Johri, Chief Executive Officer, Board of Control for Cricket in India (BCCI) said: “With fans across the globe waiting for the Vivo IPL 2018 to start, we decided to launch the second leg of the #BestVsBest campaign today. It is all about the universal appeal of IPL. This aspect is something I believe will keep fans glued to all the action in Vivo IPL 2018 which will further enhance this global celebration of the brand IPL.”

     

    Added Gayatri Yadav, President Consumer Strategy & Innovation, Star India: “The Sher vs Sher campaign is a representation of what Vivo IPL 2018 has in store for millions of cricketing fans across the globe. Continuing from the IPL anthem launch earlier this month, with this motive we would like to reinforce how intense and unpredictable the contest would be between the teams to win the coveted Vivo IPL 2018 trophy. This April stars from across the cricketing world descend upon India to prove their mettle in one of the most testing tournaments in the world giving fans across a truly exhilarating and nail-biting experience.”

     

     

  • The channel has roped in Marathi Director-Producer, Mahesh Manjrekar to host the Marathi version of the show

    Bigg Boss now also in Marathi

     

     

    Colors Marathi has announced the launch of the Marathi version of its reality TV show – Bigg Boss. Set to launch on April 15, the channel has roped in well-known producer-director-actor Mahesh Manjrekar to host the show.

     

    Said Ravish Kumar – Head, Regional Entertainment, Viacom18: “Bigg Boss has been one of the most successful franchises that we have. It has done wonders in every language that it has been adapted to. We believe that the Marathi viewers have worked up a great appetite for this kind of cutting edge content and this is just the right time to give them an experience that is at par with the national channels.”

     

    Added Nikhil Sane – Business Head, Viacom18 Motion Pictures Marathi, Colors Marathi and Gujarati, “The Marathi viewers have evolved to a great degree and there are very few Reality formats on Marathi television that holds their interests. Bigg Boss as a concept has borne excellent results for our Hindi, Bangla and Kannada counterparts. The show is an emotional roller coaster ride for the inmates as well the audiences. The format offers tremendous viewer engagement, and who better to present it than maverick actor-filmmaker Mahesh Manjrekar. Mahesh has explored the raw elements of human nature in his films and is best suited to take our viewers through this journey on television.”

     

     

  • Sweta Singh is the host of the talk show which saw the first episode of the new season carrying an interview of BJP president Amit Shah

    ‘SeedhiBaat’ makes a comeback on AajTak

    By A Correspondent

     

    Leading Hindi news channel has relaunches its popular interview-based talk show ‘SeedhiBaat’ with a series of firebrand tough-talk interviews. Sweta Singh, Executive Editor, AajTak will host the show which saw its first episode on Saturday featuring BJP President Amit Shah was the guest who addressed straight sharp questions on the show.

     

    The one-on-one hard talk interview format show will feature news makers from varied fields like politics, Bollywood and sports.

     

    The show will air on Saturdays and Sundays at 8pm.

     

     

  • Zeel and Turner joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India

    After 16 years, Zee &Turner turn off subscription tie-up

    By A Correspondent

     

    After nearly two decades of strategic collaboration, Zee Entertainment Enterprises Ltd and Turner International have mutually decided to work independently for driving subscription revenues.

     

    The global and Indian giants joined hands way back in 2002 to manage distribution and trade marketing for a bouquet of channels in India. As both parties continue to explore avenues for growth, they jointly thanked their value chain partners to have supported them through the journey.

     

     

  • IndiaCast is a TV 18 and Viacom18 venture and offers quality content to viewers spanning across various genres including General Entertainment, Kids, News, Music, Infotainment, Movies etc

    Turner appoints IndiaCast as exclusive distribution agent

    By A Correspondent

     

    After parting ways with Zee, Turner International India announced the appointment of IndiaCast Media Distribution, as its exclusive distribution agent from April 1 for distribution of Turner channels: CNN International, Pogo, Cartoon Network, WB, HBO and HBO HD to consumers in India, Nepal and Bhutan.

     

    IndiaCast is a TV 18 and Viacom18 venture and offers content to viewers across genres including General Entertainment, Kids, News, Music, Infotainment, Movies etc.

     

    Commenting on the announcement, Siddharth Jain, Managing Director, Turner South Asia said: “I am delighted to announce the appointment of IndiaCast as our exclusive distribution agent for India, Nepal and Bhutan. I am very confident they will enable us to further enhance our footprint and bring the choicest content to our fans in the Indian subcontinent. We look forward to a long term strategic relationship with

     

    Added Anuj Gandhi, Group CEO, IndiaCast: “At IndiaCast, it is our constant endeavour to curate the best possible exposure for our content creator partners. Turner has a fantastic bouquet of channels catering to a bespoke audience. As we ramp up the distribution network for its channels, across India, Nepal and Bhutan, I look forward to a long-term association that is founded on mutually beneficial economics.”

     

     

  • The channel also has its presence in the global market and is FTA across Australia, Singapore, Middle East, Europe, UK, USA, Canada and South Africa

    Amrita TV appoints Aidem for adsales

    By A Correspondent

     

    Aidem Ventures has been mandated to handle adsales for Amrita TV.

     

    Jayakesh Nair

    Said Jayakesh Nair, COO, Amrita TV: “We have developed a new content strategy for Amrita TV. The channel is all set to present a variety of exquisite programmes in 2018. Aidem’s knack of positioning channels in the advertiser market is remarkable. They establish a win – win scenario for both advertisers as well as the channel. I am sure this collaboration will help us exhibit Amrita TV’s potential as a valuable advertising platform.”

     

     

    Karan Gupta

    Added Karan Gupta, MD, Aidem Ventures: “At Aidem Ventures, we have always created success stories for the channels we have been assigned. It’s an honour to become the exclusive partner of Amrita TV. In the last couple of years, we have been extremely focused on building up our regional bouquet on a Pan-India basis. Equipped with a strong distribution and new content strategy for the coming year, we are confident of the channel’s success in the entertainment space.”

     

     

    Alok Rakshit

    Said Alok Rakshit, President, Aidem Ventures: “Amrita TV gives us an indepth access to the Kerala market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help Amrita TV to effectively leverage our domain knowledge, revenue management skills and industry relationship, thereby making it a mutually beneficial arrangement”.

     

     

  • The agency's mandate to include creative communication across all platforms for the channel

    Sony Yay appoints Beanstalk Asia as creative agency

    By A Correspondent

     

    Sony Yay has announced the appointment of Beanstalk Asia as its creative agency. The company was handed over the mandate after a competitive multi-agency pitch that saw participation from leading agencies across India.

     

    Leena Lele Dutta

    Said Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids Genre: “At Sony Yay, it’s important for us to get partners onboard who are aligned to our vision and work closely with us every step of the way helping us achieve our goals. We are delighted to have Beanstalk Asia on board as our creative partner. They successfully ticked off all our requirements and effectively integrated the brand proposition in every idea they showcased. We are looking forward to this journey with Beanstalk Asia, which promises to be filled with creativity and fun.”

     

     

    Upendra Singh Thakur

    Added Upendra Singh Thakur, Founder and Director, Beanstalk Asia: “Beanstalk Asia is excited to partner Sony Yay, which is best positioned to capture the minds of kids with their delightful mix of original desi shows. We bring to the table an in-depth understanding and extensive experience to create impactful advertising in the children’s television segment. At Beanstalk Asia we follow rigours to arrive at a consumer behavior insight and thereafter sync this insight strategically with the brand requirements to create tailor-made solutions. And most importantly, if you add child-like enthusiasm and dollops of madness, you are bound to make a big impression in the world of kids. We look forward to a stimulating journey with Sony YAY! to stir up this segment.”