MxMIndia

Category: TV

  • The new season of ‘Kannadada Kotyadhipati 2018’, the Kannada version of ‘Who wants to be a Millionaire’, will launch next month

    Star Suvarna revamps with 3rd editon of KBC and Ramesh Aravind as host

    By A Correspondent

     

    The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’ will mark the revamp of Star Suvarna, the Kannada GEC channel of the Star network. The third season of the show  will premiere in June 2018 after a gap of five years.

     

    Said Kevin Vaz, CEO of South Entertainment Channels for Star India : “Star Suvarna is known to provide differentiated and wholesome family entertainment and we are excited to bring Kannadada Kotyadhipati back to the viewers. We are confident that with Mr Ramesh Aravind as the host and the new feature, ‘Play Along’, this show will engage viewers very well, and Star Suvarna will flourish to become Kannadigas favorite channel yet again.”

     

     

  • This partnership will see scripted and non-scripted content created across interesting genres for Indian and South East Asian markets

    Banijay Asia & Salman Khan TV collaborate to create content for digital &TV

    By A Correspondent

     

    Leading independent content creation group Banijay Group which entered the country recently with Deepak Dhar as the big(g) boss has tied up with Salman Khan TV to “create novel and stimulating content for TV and the web”. This partnership will see Banijay Asia and SK TV provided scripted and non-scripted content across genres for Indian and South East Asian markets.

     

    Commenting on the association, Dhar said: “I am really looking forward for this association as creating ground-breaking content for India and South East Asia, creating challenging content has been my forte. This is an extremely substantial partnership for us to associate with SK TV. With the emerging shows, in television and digital this collaboration will build our presence in India and South East Asia”

     

     

  • CAF India and Republic Network are also working together to build the India Giving Index

    Republic partners with CAF India to nurture Culture of Giving

    By A Correspondent

     

    Arnab Goswami

    Republic TVis celebrating its first year anniversary by partnering Charities Aid Foundation (CAF) India to fuel and accelerate the spirit of giving among Indians.

     

    Said Arnab Goswami: “We don’t just believe in giving back to society. We believe in encouraging people to do the same. Being generous brings out the kindest best in people and makes them more empathic. We want to enable the citizens of our nation to experience the satisfaction and joy associated with the spirit of giving.”

     

    Vikas Khanchandani

    Added Vikas Khanchandani, CEO, Republic TV: “As a news brand, we feel strongly that our platform should engage in meaningful conversations that foster positive impact in the society. We want to commemorate our first anniversary towards the cause of a more inclusive India, and we are committed to contributing INR 2 Crore upwards of media assets to promote this initiative. As a news brand we want to leverage our widespread reach to stoke the fire of giving back. As a culture, we have always been a generous society, and we want to highlight that there are many meaningful ways of contributing.”

     

    Meenakshi Batra

    Said Meenakshi Batra, CEO, CAF India: “We are very excited about this partnership. India has always had a deep rooted culture of giving. We hope to further nurture this by spreading awareness and encouraging each and every  citizen to come forth and become the drivers of strategic giving culture in the country. With Republic TV’s reach and CAF India’s expertise we are sure that the momentum of giving will gain traction amongst people worldwide!”

     

    CAF India and Republic Network are working together to build the India Giving Index which will be based on extensive research across the country, added a communique.

     

  • While Viacom 18 bagged 29 metals, Star Networks bagged 28

    Viacom18 & Star max Promax BDA India awards

    By A Correspondent

     

    The 22nd Promax India BDA Awards was held in Mumbai last week with a line-up of speakers across industries and platforms..

     

    Speaking about the success of the event, Rajika Mittra, Country Head, India, Hong Kong and Philippines, said: “We realise that storytelling is evolving and creativity has to be platform agnostic. That’s the reason, we brought in eminent personalities from across the globe who can share their dynamic experience across multiple platforms with this eclectic group. The idea was to take the game higher and challenge the Indian creative industry even

     

    Promax BDA introduced three new categories this year: Most Outstanding Marketing Initiative (inhouse and out-of-house) and Most Outstanding Design In Promotion where the best of the best competed to win a Gold trophy. This year, these prestigious awards were taken home by Star India, Zee and Star Movies.

     

    Said Prasoon Joshi, Conference Chair, Promax BDA, 2018 looking at the award-winning categories: “It’s amazing how year after year, TV networks and creative agencies are tapping into the Indian cultural kaleidoscope and coming up with ideas that are fresh, cutting-edge and shareworthy on all platforms. Promax is a unique forum that understands this changing dynamic and encourages them to push the envelope every year.”

     

    There were many firsts for the Promax BDA India awards this year, notes a communique. New categories that included Best VOD Service Promo, Best use of digital and Best direction. Further, a successful boot camp with three creative musketeers- Rob Middleton, Arnab Chaudhri and Pete Bishop – who super-charged the atmosphere with [V] machine, a hand- on creative drill that covered everything to create award-winning promos for a 360 audience.

     

    This year, The Promax BDA Awards gave away 60 Golds and 57 Silver metals.

     

     

  • The campaign is titled “Saadheyaathmeinjeetosaare heart” on Dish TV’s Pay-Per-Channel proposition

    Enormous crafts new campaign for Dish TV

    By A Correspondent

     

    Dish TV India Limited has launched a 360-degree campaign on its industry-first initiative that allows freedom of choice for its customers. Entitled “Saadheyaathmeinjeetosaare heart”, the campaign has been conceptualised by Enormous Brands.

     

    Said Anil Dua, Group CEO – Dish TV India: “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign “Jeetosaare heart” that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want. We, at Dish TV will continue to enrich our brands with unique offerings and services in the months ahead.”

     

    Added Sukhpreet Singh, Corporate Head – Marketing, Dish TV: “With Family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline- “Saadheyaathmeinjeetosaare heart”. To connect with customers, we will roll out the campaign on the TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

     

    Said Ashish Khazanchi, Managing Partner, Enormous Brands: “DishTV is known for bringing innovation within the DTH Category. “Saadheyaath” is one such innovation in their pricing and product offering. Our endeavour is to make the brand more inclusive and charming. With this campaign we wanted to bring this promise alive in the context of families in a fun and enjoyable way.”

  • Users can enjoy easy access to ALTBalaji’s premium content on YuppTV platform

    YuppTV partners with ALTBalaji

    By A Correspondent

     

    YuppTV has partnered with ALTBalaji in a deal that will allow users to enjoy easy access to ALTBalaji’s premium content on YuppTV platform.

     

    Speaking on the association, Uday Reddy, Founder and CEO of YuppTV, said: “We are glad to partner with ALTBalaji to offer their exclusive premium content to YuppTV users. At YuppTV, it has been our constant endeavour to provide our users with the most entertaining and high-quality content. We are hopeful that our global audience will appreciate the latest addition of ALTBalaji’s content in our bouquet of entertainment services.”

     

    Added Sunil Nair, COO, ALTBalaji said, “ALTBalaji’s original shows have been getting a steady stream of subscribers from the international markets. This alliance allows ALTBalaji to tap into the existing subscriber base of YuppTV and provides easy access to our award winning shows. It is in line with our strategy of being available wherever the audiences are.”

     

     

  • Colors Super will be bringing in an early second anniversary with six family drama shows and two reality shows

    KBC Bangla, new shows highlights of Viacom18 regional push

    By A Correspondent

     

    Viacom18 has announced a major content expansion across the two key markets of Kannada and Bangla. Viacom18’s second Kannada GEC, Colors Super will be bringing in an early second anniversary with six family drama shows and two reality

     

    Ravish Kumar

    Said Ravish Kumar, Head – Regional Entertainment, Viacom18: “We started the year with expanding into a new market with the launch of ColorsTamil. While it is still early days, we are extremely encouraged with the performance of the channel. In the Kannada market, we are the clear frontrunner in terms of both viewership and revenues, with Colors Kannada and Colors Super accounting for more than ~40 per cent of the GEC viewership in Karnataka. With the upcoming launch of an entire new programming slate on Colors Super, I am confident in further expanding our strong position in the

     

    Elaborating on the new show launches, Parameshwar Gundkal, Business Head – Colors Super and Colors Kannada, said: “Colors Super as our second channel in the Kannada GEC became the talk of the town with Bigg Boss Kannada Season 5. With eight shows slated for a launch, we are set to bolster our platter of content with a wide variety of shows, including some much-awaited comebacks and fresh cutting-edge content.  A launch of this magnitude in a month for an existing channel is unheard of.”

     

    Speaking about the launch and impact, Rahul Chakravarti, Business Head –Colors Bangla and Odia said: “We are upping the ante on our content line-up this year and a marquee show like KBC is a step in that direction. The show has been a massive hit worldwide and has been widely appreciated for its edutainment content. Bengalis are known for their wealth of knowledge and now is the time for them to showcase their talent to the world. We welcome Prosenjit onboard as the host and presenter of the very first season of the show. I’m sure his enthusiasm will make all Bengali viewers believe in the opportunity to transform their life through this remarkable show.”

     

     

  • Moneycontrol enters the podcasting space with an exciting line-up of content on business and finance in a storytelling format

    Moneycontrol announces foray into podcasting

    By A Correspondent

     

    Moneycontrol has announced its foray into podcasting. With five podcasts published daily covering markets, personal finance and business news updates in a storytelling format, moneycontrol notes it has delivered over 75,000 listens in a month of publishing.

     

    Commenting on the new development Gautam Shelar, Business Head of moneycontrol said: “We are continuously exploring new ways to reach our audiences and podcasting is our latest innovation. Given its nature and passive consumption behavior, we believe podcasting is a valuable content format with significant potential to garner audiences and scale. Audiences looking for easy-to-consume information and news in a convenient format will be hooked to our new means of storytelling. Today, there is a massive community of podcasters who regularly tune in to listen to their preferred content. At the same time, the move will also help us achieve our motto to share quality financial knowledge with listeners worldwide.”

     

    With the help of audioBoom, the platform’s distribution partner, the podcasts are now available on Apple Podcasts, Cashbox, Deezer, Saavn, Spotify, TuneIn and Google Play Podcasts as well as other audio-based platforms. The podcasts are also available to audiences through moneycontrol as well on the desktop, mobile and the app.

     

    Speaking on the announcement, Avinash Mudaliar, Chief Product Officer at Network18 Digital added: “We hope to lead the way in the podcasting space overall in India in terms of direction and consumption. It is an easily accessible format for time starved users, consumed anywhere from travelling in a train to running in the gym. Moneycontrol’s podcasts is another innovative and fearless exploration of new content formats that brings content that our users love in a way they love to consume.”

     

    Said Sitaraman Shankar, Managing Editor (Special Projects) at Network18 Digital: “There is a consistent rise in demand for informative podcasts, and with moneycontrol’s in-house expertise and capabilities for breakthrough journalism and storytelling, audiences can expect the delivery of high-quality content in a captivating format. With new podcasts every single day, the platform aims to provide an in-depth understanding of the financial domain, along with quality storytelling and news updates that will serve valuable content to users.”

     

     

  • The series will premiere on Nickelodeon starting June 11 every Monday to Friday at 7.25pm

    Nickelodeon launches its fifth ‘Made in India’ IP

    By A Correspondent

     

    Nickelodeon has launched a new series ‘Rudra – Boom ChikChik Boom’, a ‘magic comedy’ series starting June 11.

     

    Announcing the launch, Nina Elavia Jaipuria, Head – Kids Entertainment Cluster, Viacom18 said: “Nickelodeon has always introduced kids to characters that are inspiring, unique and endearing. Our new character Rudra is another category first and is sure to be much loved and adored by kids,” adding: “We have been focused at creating an entire ecosystem for kids that extends beyond television to Movies, The launch of Rudra is set to add further depth to our portfolio and provide impetus to our objective of engaging kids and creating a dynamic kids ecosystem.”

     

    Speaking about fifth 5th IP launch of Nickelodeon, Anu Sikka, Head – Content, Kids Entertainment Cluster, Viacom18: “Magic has been an important part of India’s rich story-telling heritage and children have always been enthralled by this genre. However, despite the interest there have been no kid’s characters that have been created out of India to cater to this need of our young viewers. The launch of Rudra will help plug this important need gap and provide kids a character that can take them into a new imaginary and mystical world of magic.”

     

     

  • The channels will be available nationally on Xfinity X1 and through the Xfinity Stream TV app and portal on mobile devices, computers

    Comcast adds NDTV channels to its international channel lineup

    By A Correspondent

     

    Comcast announced that it has expanded the number of international channels that are available to Xfinity TV customers by including 42 networks, including two channels from NDTV – NDTV 24×7 and NDTV Good Times, which is now available nationally on Xfinity X1 and through the Xfinity Stream TV app and portal on mobile devices, computers, and Roku devices in the home.

     

    “Xfinity X1 is now the go-to platform for the best international programming and viewing experience,” said Rebecca Simpson, Executive Director, International Strategy for Comcast Cable. “With the demand for multicultural content increasing, we are thrilled to complement our existing array of international programming by adding more channels all thoughtfully curated into an easy way to navigate, discover and enjoy.”

     

    Said Rahul Sood, NDTV’s Head of Affiliate Sales and International Business: “We are delighted that Comcast, the world’s largest platform has launched NDTV to augment their Indian offering by adding our news and lifestyle channel. With NDTV 24×7 being the most watched Indian news channel in the international markets, our launch has given us the opportunity to further expand our viewership in the US.”

     

     

  • The campaign will run across media platforms including print, TV, radio and digital

    News18 Network launches new multimedia campaign

    By A Correspondent

     

    News18 Network has announced the launch of its campaign 18=1. The network recently consolidated all its general news channels under the News18 brand which has allowed it to develop one, seamless identity across its 16 national and regional channels in 15 languages.

     

    Speaking on the launch of the campaign, Rahul Kansal, Group Brand Advisor, Network 18 said:“The new brand campaign would help cement perceptions of our leadership, across the length and breadth of the country. Which in turn would help advertisers in finding a one-stop solution to their media needs”.

     

     

  • The winning team and the runner-up teams will get an all-expenses paid trip to NASA

    Discovery India and Byju’s unveil an integrated school quiz show

    By A Correspondent

     

    Discovery Communications India and Byju’s have joined hands to launch an integrated school quiz show – Discovery School Super League. The show will reach out to 12000+ schools across 30 States and Union Territories hosting the initial on-ground round, targeting 25 lakh students in the age-group of 8 to 14 years.

     

    Layered into three rounds – at School Level, City Level and State level, the quiz will culminate into a 6-episode TV quiz show which will premiere on Discovery Channel, Discovery HD World, Discovery Science & Discovery Kids starting Feb 2019.The winners of the inaugural edition will get a special prize of an all-expenses paid trip to NASA.

     

    “We are delighted to partner with Byju’sand build a truly integrated 360-degree IP revolving around learning and fun or self-initiated learning. Our aim is to make the show as the gold-standard in quiz contests across the country,” said, Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India.