Category: MEDIA

  • First-ever Olympic Esports Games to take place in 2025

    The International Olympic Committee (IOC) has announced that the inaugural Olympic Esports Games will take place in Saudi Arabia in 2025. This decision follows the recent proposal by the IOC’s Executive Board and will be presented at the IOC session ahead of the Paris 2024 Olympic Games.

    Indian esports, already on the rise, stands to gain significantly from this development. Following a bronze medal win in DOTA 2 at the 2022 Commonwealth Games in Birmingham and competing in five titles at the 2022 Asian Games in Hangzhou, India’s esports scene is on track for further growth.

    Expressing his enthusiasm for the groundbreaking development, Akshat Rathee, Co-founder and MD of Nodwin Gaming, said: “Nodwin Gaming is thrilled that esports has earned its place in the Olympics with its own standalone event, akin to the Summer, Winter, and Paralympics. This recognition allows countries to develop independent esports programs. Together with our partners in the GEF and the EWC, Nodwin Gaming is eager to build esports in our core growth markets, seizing this opportunity for hope and glory.”

    Commented Roby John, CEO and Co-founder at SuperGaming: “The IOC’s embrace of the Olympic Esports Games honors the dedication and skill of millions of gamers worldwide. It goes beyond just competition; it elevates esports to a global platform, encouraging international collaboration and potentially ushering in a new generation of athletes. This initiative truly is a landmark moment for esports, bringing it the global recognition it has long earned. The inclusion of esports in the Olympic movement demonstrates its growing influence and cements its place in the future of sports.”

    “We are absolutely elated by the announcement of the Olympic Esports Games which is being hosted in the Kingdom of Saudi Arabia. This marks a monumental step for the industry and all its stakeholders. The Indian esports sector is on an upward trajectory and this will further empower it. Esports being integrated under the banner of the pinnacle of sports events in the world will bring further legitimacy to this form of sport and encourage a new generation of esports talent to rise from the country. We’re excited and look forward to extending our support to the esports community of India so they make a mark at the global event!” said Vishal Parekh, COO, CyberPowerPC India.

  • Ranjona Banerji: The Big Bombay Wedding… Enjoy!

    Ranjona BanerjiIn my early days in journalism, I reported quite a bit on celebrity events, fashion and stuff like that. My Mother would say sadly, “When are you going to stop writing about people swinging from chandeliers and do some serious work?”. This was in the 1980s, so long before Sia was probably born, let alone singing about chandeliers. Do not get fooled into thinking I know anything at all about current musical trends, other than the names of a few singers.

     

    The difference between writing about the world of glamour and rich people then and now is stark, though. Somehow in those days, we were irreverent and often downright nasty. The incomparable Stardust was so wicked, that sometimes my Mother would not let me read it. No one was so great that they could not be taken down a peg or two. Amitabh Bachchan refused to speak to the film media because of their nastiness! Did they care and go crawling to him? No chance! Anyone old enough may remember the saga of Dharmendra and Devyani Chaubal!

     

    Did I make mistakes, go too far? All the while. Did I give in? Ha ha! I destroyed a happy professional camaraderie with a top fashion designer because I criticised him on a radio show. I upset a well-known artist because she went back on a quote she had given me on the uselessness of art critics. If your editor supported you because they believed you over the “celebrity”, well and good. If not, you learnt some lesson or the other and moved on. For the most part, people understood. If they didn’t, too bad.

     

    We didn’t at the time dress up to go to fashion shows – who could anyway on the salary of a print journalist? I once sent a reporter dressed in jeans to an event where the invite specifically said “no jeans”. Who was anyone to tell us how to dress, as observers? We kept that distance between them, the people we interviewed and us, the print media.

     

    With economic liberalisation, we changed in many ways and one of them was the corporatization of both the media and the glamour world. No access to anyone without going through a massive phalanx of managers and PR people.  Salaries increased. Fashion and style magazines erupted. Journalists who worked for them were expected to dress like the people they interviewed. Subsequent generations accepted this as normal, because they knew no other way of working. To be a journalist in the glamour world was to be a PR agent of another sort. Only praise was acceptable, or face the consequences.

     

    This trip down memory lane is largely because of the Big Wedding which has dominated some media space, as a change from the usual politics. I remember a massive wedding from the 1980s. We were still a quasi-socialist country in those days. Extravaganzas and vulgarity were frowned upon. So when one of the richest Indians in the world decided to get their daughter married in Bombay, there was a lot of excitement. And secrecy. Every five-star hotel in the city was booked. Planes were chartered from London to Bombay and from a few other places as well. The wedding was for some reason in Juhu, although life in those days for the rich and very rich was largely contained to South Bombay. Film stars may have lived beyond South Bombay, but remember in those days only tourists got excited about seeing a film star. No Bombaywallah would stoop that low.

     

    My editor at the time was a high flier, who was invited to the big day, full of expectation of a grand celebration. The next day in office she could not contain her laughter. The bride was decked in diamonds from head to foot she said. But guests were only served a bowl of ice-cream and a glass of Thums Up. The hosts said that they were against ostentation and pomp!

     

    Soon after that, some jeweller booked Wankhede Stadium for a wedding. Caparisoned elephants were part of the wedding parade. Bombay was outraged and shocked at such gaudiness and temerity.

     

    How things have changed!

     

    So enjoy all the hoopla of the Big Wedding happening in Bombay after all the hi jinks in Jamnagar and the PR debacle of the cruise ship in Portofino. Enjoy the photos of celebrities, Indian and foreign, whether you’ve heard of them or not. Do not be an old person and grumble that one pop star performed in a torn dress at the Pre Wedding Tamasha while another appeared in publicity photos in his kachcha-banyan.

     

    Gasp at the decorative lights and traffic jams strewn across the city. The designer clothes and over-the-top jewellery, the glitz and glam, the big names who attended and who didn’t.

     

    And spare a thought for us, who once upon a time would have given you an honest, if a bit sarcastic and bitchy, account of what actually went on!

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • Planet Marathi gets investment of approx USD 5mn

    After three years of operations, Planet Marathi OTT, has announced a significant investment from a prominent US-based private equity firm, A & MA Capital USA. The initial investment, totalling approximately 5 Million USD, is expected to increase over the next two quarters.

    Akshay Bardapurkar
    Akshay Bardapurkar

    Commenting on the investment, Akshay Bardapurkar, Founder, Planet Marathi OTT, said: “We are committed to growing the Indian regional entertainment space and with this significant investment we are prepared to bolster our offerings and content slate. As a company we stay dedicated to bringing the best quality entertainment on OTT and with our new partners we will take this dedication to newer heights.”

    In addition to the private equity investment, Dcafe, a globally renowned media-tech company, has also entered into a strategic agreement with Planet Marathi OTT, further strengthening its technological capabilities.” Partnership with Dcafe platform represents a significant milestone for us, solidifying our position in the tech-driven entertainment landscape,” Bardapurkar added.

  • In10 Media strengthens top deck

    In10 Media Network has announced the addition of four senior industry professionals to its leadership team. These being: Amarpreet Singh Saini, Manish Soni, Vinod Rao and Dipti Kalwani.

    On the appointments, Aditya Pittie, MD of In10 Media Network said, “These strategic appointments align with our vision to drive excellence in content creation and enhance our content studio library. We are confident that the expertise and leadership of Amarpreet, Manish, Vinod and Dipti will significantly contribute to the growth and success of our channels and platforms.”

    While Amarpreet Singh Saini joins as Vice President – Content & Strategy at Filamchi Bhojpuri from Zee Entertainment, where he was Chief Channel Officer for the Bhojpuri cluster (Bhojpuri GEC Zee Ganga and Bhojpuri Film Channel Zee Biskope), Manish Soni has been appointed Vice President – Content & Strategy at Ishara. With over 24 years of experience in the broadcast industry, he was the Chief Channel Officer of Zee Anmol Cinema at Zeel before joining Ishara.

    Meanwhile, Vinod Rao joins as Vice President – Content & Strategy at Nazara. He has worked with Zee Entertainment, Sab TV, and Shemaroo TV  and Dipti Kalwani has been appointed Senior Vice President – TV & AVOD at Juggernaut Productions. She has produced shows like Badho Bahu, Namak Issk Ka and Fanaa – Ishq Mein Marjawan amongst others.

  • Interactive Avenues wins social media mandate for RPPL

    Interactive Avenues, the digital arm of IPG Mediabrands, has bagged the social media mandate of Racing Promotions Pvt. Ltd. (RPPL), formula racing and motorsports management enterprise. The agency will be responsible for elevating the digital presence of RPPL’s flagship properties, the Indian Racing League (India’s first franchise-based motorsports league) and FIA Formula 4 (the country’s first FIA-graded racing championship). Interactive Avenues will handle the account out of their Mumbai office.

    Commenting on the collaboration, Akhilesh Reddy, Chairman, RPPL, said: “Our vision is to place India on the global motorsports map and social media is a crucial part of this journey. Interactive Avenues presented a compelling long-term strategy and we’re confident that their expertise in sports marketing will help us consistently grow our fanbase and elevate engagement around the Indian Racing Festival.”

    Added Shantanu Sirohi, COO, Interactive Avenues: “Our partnership with RPPL aligns perfectly with our commitment to drive meaningful engagement and awareness in the sports sector. RPPL is fostering a world-class motorsport ecosystem in India, and we are excited about crafting a distinct social media identify for them, integrating FIA F4 and the Indian Racing League into everyday conversations among sports enthusiasts.”

  • DigiStreet bags mandates for Jagat Pharma & Dr Basu Eye Hospital

    DigiStreet Media, an independent marcom agency, has been awarded the digital mandate following a multi-agency pitch for Jagat Pharma, an Ayurvedic brand specialising in eye and health wellness solutions. The mandate also includes Dr Basu Eye Hospital, known for its Ayurvedic treatments for eye disorders such as cataracts, glaucoma, myopia, hypermetropia, and retina-related issues.

    Commenting on the association, Darpan Sharma, the CEO and Strategist at DigiStreet Media, said: “At DigiStreet, we believe in creating real & meaningful connections between brands and their audiences. With this mandate we aim to create impactful strategies further solidifying the partnership and driving evocative engagement to enhance brand resonance in the digital sphere. Moreover, with ‘Happy Health to You,’ and ‘Vision of Wellness’ we aim to evoke a sense of warmth and positivity, inviting individuals to embrace the profound connection between Ayurvedic care and genuine happiness. These are not merely taglines, but a heartfelt invitation to experience wellness in its truest sense.”

  • Ranjona Banerji: A world falling apart?

    Ranjona BanerjiLooks like the BIG wedding is over, or sort of over, because festivities now move to England. That’s how clued in I am!

     

    Has the rest of India remained at standstill during the excitement or has life and its calamities continued with no concern for what was going on?

     

    Out there in the US, someone shot at President Donald Trump who hopes to become President Donald Trump once again. In between Kim Kardashian’s non-existent choli and packets of bhujia sev for employees, I have gathered that the bullet hit Trump’s ear, that the shooter was killed, that the photos of the incident were fake, that the photos were not fake, then TV interviews of the photographer who took the photo that was not fake but only looked fake, that this was the end of the USA, the beginning of the USA, how assassinations and assassination attempts do not change history, how they don’t change history, that now Trump will return, won’t return…

     

    If you have not watched the satirical film Don’t Look Up, please do. Not only does it excoriate the circus that the media has become, from trivializing every issue it faces to sidestepping reality to focus on the lowest common denominator, it also rips apart the charade of politics which is only about staying in power and how big money controls the world.

     

    The film Civil War now on streaming platforms tackles the state of the world and in the media in almost a straight-out documentary manner – every different from Don’t Look Up. As it follows the journey of embedded journalists in a USA that is falling apart, it is disturbing, distressing and yet very real. The dissonance of reporting on a world falling apart and your own fears in such a world is portrayed with amazing sensitivity by an almost deadpan Kirsten Dunst, in one of her best performances.

     

    If the great Ambani wedding was like a reality show, then so was the hoopla around the reactions to Trump and even to US President Joe Biden’s verbal miscues. They all fit into this image of a world falling apart, struggling not to fly off the edge and yet pushing themselves off the edge in the attempt.

     

    Shades of the same dystopian reactions continue with the western world’s reactions to and support of Israel continued attacks on the Palestinian people. From the Hamas strike on October 7, 2023 to date, the deaths of thousands of Palestinians have meant nothing compared to the “right” of Israel to defend itself and the right of a few western countries to sell arms to Israel so that it can kill Palestinians more effectively.

     

    I suppose we need to relate all this to the Indian media. In many ways, perhaps even for the media, the Ambani celebration a short and welcome distraction from reality? We could laugh together at the shenanigans of the rich and famous, even as we struggled in our own world. Rising inflation rates especially in retail and fresh produce have put additional strain on households already struggling with economic distress. Terrorist attacks, collapsing infrastructure, continuing anarchy in Manipur, sectarian violence, none of that has changed.

     

    While a TV channel has apparently justified political assassination, or at any rate, not questioned a BJP spokesperson who did so, there are rumblings from territories within the BJP’s domain. A priest at the Kedarnath Temple, part of the Char Dham pilgrimage, has alleged a Rs 125 crore scam in gold layering work. The temple is in Uttarakhand, a BJP-ruled state.

     

    https://www.livemint.com/news/india/kedarnath-temple-priest-alleges-rs-125-crore-scam-in-gold-layering-work-management-responds-11686995866850.html

     

    In some countries this is known as corruption. But, well, never mind.

     

    NRIs excited about Modi’s foreign visits are so important.

    No?

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • Digital Transformation 1-2-3 with Sanjay Mehta: Part 1

    Digital Transformation 1-2-3 with Sanjay Mehta: Part 1

    Few people in the advertising and marketing ecosystem are better equipped than Sanjay Mehta to lead this online Masterclass on Digital Transformation. In our discussions with him, we were inspired to ask Sanjay Mehta to formulate a three-part series aimed at motivating founders and owners of mid-sized businesses in India to embrace digital transformation. 

    While Digital Transformation is a much-touted (and often incorrectly used) buzzword in Indian business circles, Sanjay Mehta’s series highlights the real growth potential that comes with the right retooling. This insightful series, ‘Digital Transformation 1-2-3 with Sanjay Mehta’, will culminate in a Zoom-based webinar on Wednesday, August 7, at 3 pm IST. The webinar is exclusive to 40 professionals on a first-come, first-served basis.

     Masterclass #1: July 17, 2024 – Boards and Founders need to see “outside the box” for the multiplier effect

    Masterclass #2: July 24, 2024 – Exploiting Opportunities, Overcoming Challenges

    Masterclass #3: July 31, 2024 – The Specific Nature of the Beast

    Masterclass #4: August 7, 2024 – Live webinar (Registration will open on July 31)

     

    By Sanjay Mehta

     Over the years, working with many companies, working with their top management or with their teams, what comes out clear is that the top focus of senior management is growth. India coincidentally happens to be poised at a very opportune phase. By and large, one sees increased demand and most businesses of good caliber are seeing good progress in their businesses.

    In India, we also have a base of some good-sized businesses that are home-grown and run by the original founder families, after multiple decades. They are absolutely sharp in their own business. Often, we see the next gen also joining the business, often educated and trained abroad, in their respective field, and adding to the strength in the business.

    That said, growth continues to remain a key motivator and driver for the owners and while they are doing all that they know to drive the said growth, are they genuinely tapping the business to its full potential?

    At any point in time, a business may have multiple potential growth multiplier factors. Some of these are known to the business and efforts may be going on. Some others are known, but these are either not prioritised for the moment, or there is a recognition that they don’t have the right skills or resources, to take those up.

    And then there are the third kind of growth multipliers about which the company is not aware of at all. Simply because these may fall outside their areas of competence of experience. Some could be technology-based, some could be through other means.

    It is because of the second and third kind of opportunities that exist, and which are not being addressed, that a company or its Board or the Founders, need to keep an open eye and think “outside the box” to tap these.

    In this case, the term “outside the box” can be a little literal also! To say that, at times, the understanding of the opportunity to multiply growth levels, may not be available at the existing Board level or with the team in the company. And that the Board must be open to consider outside expertise, either by bringing that into the board, as additional/ external/ independent directors, or as strategic advisors.

    Once a strategic approach is defined well, an action plan is laid out, a monitoring and review mechanism is in place, the execution itself, may be something that the company’s internal team, or their existing partners/ vendors could manage. However, since the strategy comes from a level of experience, knowledge and skills that may not be available internally, that is where there is a need to be open to outside help.

    As an example, let’s consider a very simple situation on first principals’ basis. Let’s understand this: that, a company’s revenues are a multiple of their number of customers, the number of transactions that the customers do annually, and the average value of each transaction.

    So, if the company must grow revenues, they need to focus on:

        • Growing the number of customers
        • Increasing the frequency of the customers’ transactions with them
        • Increasing the ticket size of each transaction

    Maybe the company has high focus and skills on new customer acquisitions and they are addressing that first point well.

    However, has anyone truly focused to figure how to bring the customer back to purchase more frequently?

    Has anyone figured as to how we could drive the average ticket size of the transaction higher?

    If asked, there is a good chance that team members will affirm that all these efforts are being done. But whether it is so, in reality? Whether the right skills and opportunities have been exploited to do so? Whether for example, data has been used well to enable this?

    So yes, there is a role that data and technology could be playing, and maybe that is the limitation within the team. That they do not know the potential of data or technology for that purpose, or they don’t have the skills to comprehend potential benefit and ROI of such efforts.

    Be that as it may be, this is just to bring to the fore, the idea that Boards and Senior Teams in companies may be lacking certain areas of skills and knowledge, and in their efforts to do better for the company, they need to be open to change with the times. And where today, there are maybe specialists for audit and legal or around the business itself, on their boards, maybe the next additions to the boards, or at a strategic advisory level, need to be people with subject matter expertise in newer areas that the company current lacks, such as technology and innovation, say, and utilize such persons to provide the further impetus of growth multipliers.

     

     Next week (Wednesday, July 24, 2024):

    Masterclass #2: Exploiting Opportunities, Overcoming Challenges

     

    Sanjay Mehta is one of the pioneers in the digital world in India, having founded and spearheaded several companies: HomeIndia, Mirum (earlier SocialWavelength before WPP took it over) to name a few. He is also an author and commentator on all things digital, and beyond. He is an investor, mentor and also helps organisations – large and small – in their process of digital transformation. He tweets @sm63. Linkedin.com/in/spmehta

  • Difficult times for Direct-to-OTT films

    Difficult times for Direct-to-OTT films

    Shailesh KapoorEarlier this week, Ormax Media released the mid-year streaming report, on the top original content on OTT in India, in the first half of the year (link). The report is on expected lines, with Panchayat S3 and Heeramandi being the two most-watched OTT originals in the first half of 2024 in India (Mirzapur S3 was released in July and is not covered in this report). However, the decline of the direct-to-OTT film format stands out as a key streaming trend in 2024 so far.

    Only four direct-to-OTT films across languages (though all four happen to be Hindi films) have crossed an estimated viewership of 10 Million in the first half of the year: Amar Singh Chamkila, Murder Mubarak, Ae Watan Mere Watan, and Maharaj. In contrast, nine fiction series (8 Hindi and The Boys S4 from Hollywood) and four unscripted shows (reality/documentary formats) have managed to achieve this mark.

    The direct-to-OTT film format gained immense traction in 2020-21, during the lockdowns, when theatrical films were forced to release directly on the medium. This led to many films being commissioned for OTT, and many films that were originally conceived for a theatrical release curtail their ambition, and opt for a safer, invariably profitable, OTT release.

    Last year’s viewership report had Prime Video’s Bawaal at more than 20 Million estimated viewers in India, despite the film getting mixed reactions from the audience and the critics. Those numbers seem like a distant dream now. No film has touched the 13 Million mark in the first half of this year, and from what it looks like, we may not have one in the second half either.

    Platforms are not keen on commissioning direct-to-OTT films anymore. These films must be marketed as standalone properties, compared to theatrical releases, which come pre-marketed. Theatrical films dwarf direct-to-OTT films on viewership, and carry much higher potency to generate new subscriptions too. Direct-to-OTT films don’t offer the scope for franchise building either, like a series would do. Franchise shows dominate the viewership charts for all platforms.

    This spells bad news for cinema that lacks a certain minimum scale needed to make it big-sreeen worthy. With big films continuing to get bigger (Kalki 2898 AD alone accounted for 15% of India box office in the first half of 2024), the smaller, more intimate films, that rely on realistic storytelling rather than larger-than-life portrayals, were beginning to find a good destination on OTT. But that’s no longer the case.

    Where do such films go? If they release theatrically, they carry the tag of a flop when they come on streaming. They invariably underperform, and this creates further doubts at the platform end, on whether such films are worth spending money on.

    We may well be entering a phase when such cinema, that cannot appeal to the theatrical audience’s post-pandemic taste, will phase itself out. The makers would try and tell the same stories through series instead. But it’s not as if the series business is flourishing in 2024 either.

    The streaming honeymoon in India is clearly over. And the decline of the direct-to-OTT film format in 2024 is a telltale sign.

  • MTV launches new campaign

     

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    MTV has introduced a campaign in celebration of Pride Month.

    Said Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster, Viacom18: “Awareness is the starting point of LGBTQIA+ allyship and action. Our #TucchhaVichaar campaign aims to make the GenZ aware of unconscious biases in a simple yet clever way. The role reversal encourages a more empathetic view of the challenges faced by the LGBTQIA+ community. We hope the film inspires everyone who watches it to become better allies in action.”

  • TOI to hold Right To Excellence – Senior Well-being Summit

    A recent report by real estate consulting firm CBRE estimates that India, currently one of the world’s youngest countries, will house 17% of the global elderly population by 2050. As India’s senior citizen demographic grows, the need for comprehensive support systems becomes increasingly urgent. Recognizing this critical issue, The Times of India proudly announces the launch of Right To Excellence – Senior Well-being Summit.

    Set to take place in New Delhi on July 22, this summit aims to bring together leading healthcare experts, policymakers, real estate giants, and industry professionals to address the multifaceted challenges faced by India’s elderly population. The event will foster dialogue and collaboration, exploring innovative solutions to enhance geriatric care, improve accessibility, bolster financial security, and provide essential mental health support for senior citizens.

    “India is poised to house one of the largest senior citizen populations, and planning for their quality of life is of paramount importance,” said Prasad Sanyal, Business Head of Timesofindia.com. Right To Excellence. “Through this summit, we aim to create a platform for stakeholders to share best practices, exchange ideas, and develop a sustainable roadmap for the well-being of our senior citizens.”

    The event will delve into several key areas crucial for enhancing senior citizens’ quality of life. These include improving geriatric care services, developing accessible infrastructure, ensuring financial security for the elderly, providing essential mental health support, promoting inclusion and diversity in the retirement living sector, and exploring the future of senior living. By addressing these critical aspects, the summit aims to create a comprehensive approach to senior well-being in India.

    These areas will be explored by various thought leaders & experts in this industry such as, Cdr. Navneet Bali, Group CEO, Clear Medi Healthcare, Neha Sinha CEO & Co-founder, Epoch Elder Care | Dementia specialist, Dr K Madan Gopal, Advisor, Public Health Administration, National Health Systems Resource Centre, Amit Chhabra, Chief Business Officer, GI, Policybazaar.com and many more.

  • Ranjona Banerji: That ’70s feeling…

    Ranjona BanerjiFalling bridges and train accidents… Scrolling through the news in India, it almost seems like we’re back in the 1970s when we were still not fully established as a successful growing nation. Plus the 1970s version of an Emergency, except as a non-Constitutional emergency, in that it is undeclared. Add to that a media that is state-controlled, high levels of unemployment, low levels of industrial and manufacturing growth and lo and behold, maybe it is the 1970s after all, just with the addition of social media and colour television and phones for everyone.

     

    Except of course that it’s 2024. And perhaps one of the main differences is that you’re not permitted to demand accountability. In any BJP-run government, it is clear or has been made clear, that you are not allowed to expect, let alone demand, accountability. Everything that goes wrong is because of some earlier, non-BJP, preferably dead, prime minister. This pattern has not changed for 10 years. And since the much-reduced victory in the last general election is still being understood, we have not it seems yet changed our kneejerk reactions up in the high command.

     

    The upshot is that the bulk of the media has not yet understood that responsibility for a flailing economy lies with an incumbent government. Any minute now the Union finance minister, same as the last Union finance minister, will make a Union Budget speech. She has already literally cooked the halwa, which in colloquial metaphorical expression implies that we are cooked. Whether this Finance Bill will fix any problems is another matter, but we should not expect much media insights on this.

     

    We also cannot expect the media to focus in full measure on the completely unconstitutional move by the UP government in getting shops and stalls owned by Muslims to identify themselves on a particular so that Hindu religious pilgrims know where to shop. That the police is implementing an unconstitutional decision is worse. But sectarian division is part of the BJP package and so is the media.

     

    That the UP government itself appears to be in some distress and that the RSS chief keeps making potshots at the prime minister ought also to be top of media over-excitement. And yet. I did see one “editor in chief” – it’s very amusing when TV people give themselves big fat titles like these – justify in a badly worded tweet the clear Islamophobia of the Assam chief minister. No language skills, no editing skills, but more than enough talent when it comes to creating and spreading hatred.

     

    This knack which TV has is demonstrated in the case of Captain Anshuman Singh died a year ago, saving people in Siachen. A medical doctor, Singh had specified his wife as his next of kin, which means she gets his pension. Singh’s parents have made a sorry spectacle of themselves, demanding more money, vilifying their daughter-in-law with all sorts of allegations and speaking endlessly to TV channels about their family issues and their arcane views. The media is happy – it seems – to continue to amplify the abuse poured on the young widow, as they were happy with blaming Rhea Chakraborty for the death of Sushant Singh Rajput. Whether the parents know that they are being used is unclear, but they have become the next drama after the Ambani wedding.

     

    Internationally, we have a media which behaves in similarly absurd ways. The Western media in general still hasn’t twigged on to the fact the whole world knows that Israel is the aggressor in Palestine and responsible for genocide. It insists on equating Israel and Hamas, as if the two are equal or that Hamas has killed thousands since October 7, 2023.

     

    And the American media in general has plenty of questions for President Joe Biden – is he well enough, suitable, senile or not, makes sense, doesn’t make sense. For former President Donald Trump, who almost never makes sense, we hear about his rallies, the state of his poor ear and so on. The rules are not the same.

     

    As we should know by now.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.