Category: MEDIA

  • UnFoldMart wins digital marketing mandate of DocTrePat

    UnFoldMart, a marketing and advertising agency headquartered in Gurugram, has collaborated with DocTrePat, which is into health services and medical tourism.

    Said Gaurav KR Sharma, Co-Founder of DocTrePat: “We are excited to partner with UnFoldMart as we embark on this transformative journey towards digital excellence in healthcare. UnFoldMart’s digital expertise and strategic insights are invaluable assets as we navigate the online landscape and extend our reach to a global audience seeking quality healthcare solutions.”

    Added Abhishek Garg, Co-Founder of UnFoldMart: “Our collaboration with DocTrePat goes beyond conventional marketing; it’s about leveraging digital tools and strategies to drive meaningful impact and enhance patient outcomes. We are committed to utilising our expertise to elevate DocTrePat’s brand, connect with diverse patient demographics, and facilitate seamless medical journeys on a global scale.”

  • Ranjona Banerji: Silence on Israel

    Ranjona BanerjiThe spectacle of students from a university in the Delhi area seemingly unable to read either Hindi or English, unable to fully explain why they were on a protest march, unable to understand the issues which supposedly riled them. What did it take for TV journalist Ashutosh Sharma from Aaj Tak to question them with a straight face? Must have been very taxing. What it took for Aaj Tak to air this conversation was even more remarkable, since the students were all BJP supporters, or supposedly BJP supporters, and were shown up as unaware and uneducated. One poor young man even went as far as saying words to the effect of “just because you are educated does not mean you have to use your brain”. (Which perfectly encapsulates the mass stupidity which has currently engulfed India.) Let us not forget that these poor students were parroting the same lies that the Prime Minister has been feeding the electorate about the Congress manifesto. And which almost no one has been able to call him up on.

     

    Contrast this live example of how “WhatsApp University” has such severe and disastrous consequences for our youth, our discourse and our future, with the steadfast resolve of students of American universities who are being physically assaulted and punished for calling for a ceasefire in Gaza. And conversely, how so much of the media in America is unable to question brutal action by university managements and the police, because of the stranglehold of Israel and the Zionist lobby in America.

     

    The situation in America is monstrous, because it is not just students but also academics who call for peace who are being assaulted, arrested. Jews who want a ceasefire in Gaza, an end to genocide and justice for Palestinians are being accused of “antisemitism”. The House of Representatives has passed a bill that any criticism of Israel is tantamount to antisemitism. And the American media has still been unable – for the most part – to question the State, the universities and their allegiance to Israel over the concerns of their own citizens. Many will argue of course that Israel has a hold on the media as well. But let us not forget that many of these journals and TV channels are highly regarded within the world media, and are seen as standard bearers of good journalism. Alas, no more.

     

    As for Aaj Tak and others like it, do not be fooled into thinking that the tide may have turned and full adulation of the BJP and its main character, Prime Minister Narendra Modi, is now in the past. The India Today group has been largely consistent in its adoration, with a few scant TV programmes and persons here and there maintaining a thin veil of journalism.

     

    The very fact that the Prajwal Revanna story is not the only conversation out there is tantamount to the degradation of the Indian media. Had the JD (S) in its various political flip flops been a Congress ally, I can guarantee you every star TV anchor would have been doing the tandav nritya on the streets. But because former prime minister HD Deve Gowda’s party has tied up with the BJP and Revanna is his grandson, his career as a rapist, sexual predator and exploiter is being reported in a more circumspect manner. Even worse, Revanna shared a stage with Modi. In a contest between journalism and justice on one side and Modi on the other, the Indian media chose Modi long ago.

     

    As for the students of India, we can see that the various “skill” schemes that Modi is so proud of will have a lot of work to do.

    Though I am sure many of these young people could also join the media…

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • Minor Hotels appoints BrandsWeLove for PR

    Global hospitality group Minor Hotels has selected BrandsWeLove (BWL) as its public relations agency ahead of the debut of its modern luxury brand Anantara Hotels, Resorts & Spas in Jaipur, later this year.

    Said Marion Walsh-Hédouin, Global Head of Public Relations & Communications for Minor Hotels, said: “India is becoming an outbound travel superpower as more Indian travellers broaden their horizons by heading overseas. India is one of Minor Hotels’ fastest-growing international source markets, and the country is an essential piece of our global expansion plan to capture a portion of the expanding domestic travel market, too, with the target of 50 new openings in India within the next decade. BrandsWeLove joins our team at a significant time for Minor Hotels as we gear up for the opening of the Anantara Jaipur Hotel, the first of many of our flagship brand in India. We are excited to tap into the agency’s luxury hospitality experience and the team’s strategic and creative thinking to tell authentic stories that build upon strong recognition of our brands among Indian travellers.”

    Added Deepa Harris, Founder of BrandsWeLove: “Our focus will be to build on their already strong and differentiated positioning with brand narratives that command deeper affinity and desire.”

  • ABP News rolls out ‘Adarsh Voter’ campaign

    ABP News has unveiled the ‘Adarsh Voter’ campaign, a series of educational comic strips designed to promote informed voting and active citizenship. This initiative follows the network’s successful ‘Jeetna Aapka Zaroori Hai’ campaign, which urged Indians to exercise their constitutional right and make their voices heard in the ongoing 18th Lok Sabha Elections.

    Notes a communique: “The ‘Adarsh Voter’ comic strips aim to further empower citizens by highlighting the significance of voting, resisting misinformation, and seeking clarity amidst the chaos of electoral campaigns. Through engaging visuals and compelling narratives, these comics will guide viewers in navigating past sensationalism, promoting transparency, and grounding their voting decisions in factual realities.”

  • Ranjona Banerji: Both-sides-ism masquerading as journalism

    Ranjona BanerjiIn these most fractured and fractious election, how is the media to be fair in its coverage? You may laugh, because if it is one thing you can be sure of, it is that the media has not been fair. The how is very glaringly obvious to anyone who understands a modicum of journalism, that all we have to do is concentrate on the “how not”.

    You do not for instance give even more traction to a man who has brazened out the most terrible accusations of sexual assault and harassment from a number of women, some of them award-winning athletes. That is not journalism so much as cowardly both-sides-ism masquerading as journalism. Certainly cover Brij Bhushan Singh if you want to, but if you release a photo of both of you posing and smiling in a pretend arm-wrestle, that is legitimization of a man accused of crimes against women.

     

    You do not for instance scrutinise in minute detail every apparent and imaginary transgression by opposition parties while giving a free pass to shameless demonisation, dehumanisation and divisiveness from the ruling party.

     

    You do not for instance allow misinformation and disinformation to be allowed into the public sphere by campaigning politicians, without exposing them for their lies and for their attempts to manipulate the electorate.

     

    And most of all, for instance, you do not accept the total capitulation to the ruling party by all democratic and state agencies. These agencies report to the people of India not individual politicians or political parties and the media must hold them to the highest standards possible.

     

    Yeah, by now even I’m laughing.

     

    But more seriously, the refusal of the Election Commission to release exact number of the two completed rounds of this general election is unacceptable. And also unacceptable is the media’s general inability or reluctance to directly ask the Election Commission why. Instead the 10-year-old trend of shooting from the shoulders of opposition parties and civil society continues.

     

    Massive scandals remain, from the parole granted to convicted criminals connected to the BJP so that they can campaign in these elections, but elected chief minister who are battle unproven accusations cannot get bail. Once again, the media falls short here.

     

    This is a media which went out of its way to demonise and target a young actress for having an affair with an actor who died tragically, without any evidence or any concern for her own privacy. But the same media is tongue-tied and tied up in knots when the electoral process is India is compromised by those is power, those in charge and those who are irresponsible with the powers vested in them.

     

    We are now close to the middle of this questionably long election season. We see no signs that the ruling party is willing to follow any rules at all and we definitely see the bureaucracy falling over backwards to play along with the ruling party and the cult status of its star campaigner.

     

    The media remains as culpable as these other compromised arms of the system as long as it cannot break free. Whether it is an outright adorer or a both-sides pretender.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • Disney+ Hotstar to offer ‘Free on Mobile’ viewing experience

    Disney+ Hotstar has announced that the upcoming ICC Men’s T20 World Cup 2024 will be available to stream ‘Free on Mobile’ for those using the Disney+ Hotstar app.

    Commenting on this, Sajith Sivanandan – Head, Disney+ Hotstar India said: “By offering the ICC Men’s T20 World Cup 2024 for free on mobile, we aim to make the game of cricket more accessible, reach a wider audience across the country and ensure that none of the sporting action is missed. No sport works as a better catalyst than cricket in bringing people together. Last year’s Asia Cup and ICC Men’s Cricket World Cup, where we offered both tournaments for free on mobile, allowed us to serve newer audience segments helping us to significantly expand viewership.”

  • Bloomberg Media, Emeritus sign partnership

    Emeritus, the company offering professional education courses and certifications, has partnered with Bloomberg Media, provider of business and financial news content to publishers and broadcasters to launch  ‘Bloomberg Learning’,  a portfolio of courses for global professionals looking to upskill.

    Said Ashwin Damera, Co-Founder and CEO, Emeritus: “Bloomberg Media is a powerhouse, which serves modern leaders with insight, expert analysis, and inspiration from 2,700+ of the best minds in business and finance journalism. We are thrilled to work with Bloomberg to launch this compelling portfolio of professional education courses around the world, and deepen the connections business leaders need to thrive through learning.”

    Added Nick Sallon, Chief Partnerships Officer at Bloomberg Media: “Professionals worldwide trust Bloomberg to deliver quality news, context, and applicable tools and information. With Bloomberg Learning, participants will be able to build their credentials by leaning on our brand. With Emeritus’ deep expertise in course design and development, we’re excited to offer small private online courses with hands-on learning and grow a deeper relationship with new consumers.”

  • Arkreach’s AI-powered tool for Contextual Sentiment Analysis

    Arkreach, a communications analytics product company, has unveiled a new AI-powered feature for Contextual Sentiment Analysis.

    Commenting on the success of the new AI feature launch, Vishal Sharma, Chief Strategy Officer at Arkreach, said: “In the digital era, communications metrics must evolve – the global PR software and media intelligence market is expected to be worth US$17,569 million by 2027, indicating a massive utilisation of the technology advancements. Arkreach’s Contextual Sentiment Analysis, powered by Artificial Intelligence, seeks to revolutionise the field of communications analytics. This novel approach transcends conventional metrics by incorporating granular, context-specific understanding derived from News Consumption Behavioural Data.”

    Added Neeraj Kumar, Chief Technology Officer, Arkreach: “The significance of contextual sentiment analysis, for a long time, had remained secluded in the conventional tools. Arkreach gives you pinpoint-accurate sentiment on any issue, but that’s not all. It also decodes the WHY behind the context. For clients, this translates into rocket-fueled communication strategies.”

  • Namit Sharma joins Arre Studio as CEO

    Arré, a digital brand that houses Arré Studio and Arré Voice, has appointed Namit Sharma as CEO of its studio business. Sharma is an old-timer in the world of television programming and has spent his early years as a journalist.

    Said B Saikumar, Founder, Arré: “Namit’s strategic leadership will undoubtedly propel Arré to new heights as we continue our journey in building one of the most exciting media brands of our time. Arré is poised to bring the world of tech, content, and social media together to entertain and engage consumers via Arré Studio and Arré Voice’

    Added Niyati Merchant, Co-Founder and Chief Operating Officer at Arré: “Namit’s extensive experience across various facets of media–from television to digital platforms–complements our goals perfectly as we aim to deliver compelling stories that resonate with our diverse audience. The industry is experiencing significant growth, and with Namit’s creative insights and proven track record, we look forward to shaping the future of entertainment by working with creators dedicated to authentic storytelling as well as platforms and partners across the country.”

  • Archie Panjabi joins BBC Studios

    Emmy award-winning actor Archie Panjabi has teamed up with BBC Studios Kids & Family to develop the new comedic mystery series, Anisha Accidental Detective.

    Based on the successful book series of the same name, written by Serena Patel and illustrated by Emma McCann, the 10-part live-action series follows strong-willed ten-year-old, Anisha Mistry, whose life is upended when her auntie’s fiancé disappears a few days before their big Bollywood-style wedding.

    Said Stanley Fernandes, BBC Studios Vice President, Distribution South Asia: “This announcement is really exciting news for our audiences in India who can already catch a fantastic variety of our BBC Kids and Family content on BBC Kids and BBC Player on Amazon Prime Video Channel. We’re really looking forward to seeing more detail on this show as it develops.”

    Added Serena Patel, author of the Anisha Accidental Detective books: “I was thrilled when I heard that Archie Panjabi was coming on board as Executive Producer for the series. I have huge admiration for her career as an actor and for her to be involved in bringing my books to the screen feels like a dream come true.”

  • IPL’s Run Feast & the Future of Cricket

    Shailesh KapoorWe are in the second half of another engrossing edition of the Indian Premier League (IPL0. While the beats of IPL are now all too familiar, this season has managed to catch our attention because of the consistent stream of high scores we have witnessed. Two days ago, Sunrisers Hyderabad chased down 166 in less than 10 overs, without losing a wicket.

    The Hyderabad team has been at the forefront of the run feast that’s been unleased in IPL 2024. They account for three of the Top 4 team scores this season, including the top entry: a staggering 287 vs. Bangalore. In the 2024 edition, the 250-mark has been breached eight times already. And we are still 14 games away from the tournament’s end. In contrast, the 2023 edition saw 250 being breached only once, over the entire event!

    This is not an increment change. It’s a sign that the game may be evolving faster than one imagines. 300 is not far away, one imagines. And who knows what the upper limit in a 20-overs innings could be.

    Purists would argue that this makes the sport all too one-sided in the batter’s favour. But the audience, who are essentially there from entertainment, are certainly not complaining. And there is Test cricket for the purists anyway. It’s difficult to compare IPL viewership over the years because the digital component does not have transparency on viewership reporting, and the split between linear and digital continues to change with each passing year. But it’s safe to say that we may be in the middle of the most-watched IPL season of all time.

    The IPL will make way for the T20 World Cup, and the IPL run feast will invariably extend to T20 international games too. This may have been a boost cricket needed, for some sort of global expansion, which the governing body of the sport has been trying for years now, often half-heartedly, mostly unsuccessfully. If only they muster the courage to pull the plug on the ODI format, the future of cricket may not be that bad after all.

    In our latest sports report released in March this year, the awareness and viewership numbers for some of the foreign T20 leagues, especially the Big Bash (Australia), Caribbean Premier League and Pakistan Super League were very healthy. It shows that the Indian audience has developed an appetite for T20-formatted entertainment over time, and this will only rise if we have more high-scoring games. Perhaps it’s time to bring the Champions League, an idea that was too early for its times back in 2008.

    Meanwhile, with 14 games to go, I’m rooting for 300. Sunrisers have two home games to go, and we may not have to wait too long.

  • Star Sports partners with Asian Legends League for next three seasons

    Star Sports has partnered with the Asian Legends League as the Official Broadcast Partner for the next three seasons, spanning from 2024 to 2026. The Asian Legends League, a platform for former retired cricket legends from Asian countries, is set to showcase the talents of iconic players in an exhilarating league format.

    The league, organised by World Sports Group (WSG), will feature five franchise teams representing renowned cricketing nations: Indian Royals, Sri Lankan Lions, Bangladesh Tigers, Pakistan Stars, and Afghanistan Pathans. The highly anticipated event is scheduled to take place from May 27th to June 4th, 2024.

    Said League Commissioner Chetan Sharma: “We are delighted to partner with Star Sports, a pioneer in sports broadcasting, to bring the Asian Legends League to fans across the globe. This collaboration will undoubtedly enhance the viewing experience and elevate the stature of the league.”

    In addition to the partnership announcement, WSG has finalised key committees to uphold the integrity and standards of the league. The Code of Conduct & Ethics Committee, chaired by Ashok Malhotra, includes esteemed members such as Chetan Sharma, Vijay Dahiya, Harwinder Singh, and Parwinder Singh. Furthermore, the Playing Condition Committee, led by Vijay Dahiya, comprises Harwinder Singh, Sarabh J Singh, and Nensi Patel.