MxMIndia

Category: MEDIA

  • Mobile budgets to rise by 25 per cent by 2015

    Mobile Marketing growth surges in India but full potential not yet realized, notes Warc-MMA study

    By A Correspondent

     

    The latest wave of research, conducted by Warc in association with The Mobile Marketing Association (MMA), found that 75 per cent of Indian marketers are assigning 10 per cent or less of their budgets to mobile [compared to 66 per cent of APAC marketers]. However, majority of Indian marketers expect budgets to rise by 25 per cent this year and by 51-99 per cent in 2020.

     

    While marketers appreciate the importance of the mobile channel in India, full potential of mobile advertising is still to be realised. The state of the industry reveals that around 47 per cent audience believe that mobile as a marketing channel is effective and that it will benefit the brands. So education becomes extremely crucial at this stage. Indian advertisers are far more likely to have a formal mobile strategy for their brand. Findings also showed Location-based marketing is seen as the most important mobile technology today, and will remain so in 2020. It’s expected to rise from 84 to 88 per cent by 2020. The Telecom sector is thought to be the most innovative in India at present, with 39 per cent of respondents deeming it such. Retail closely follows with 38 per cent of the vote.

     

    The results derived from the Warc MMA Asia Report concluded that Multi-screening is recognised as the most significant consumer trend in India, along with mobile payments and streaming video. Consumer behaviour in India with regards to mobile usage is dramatic with 68 per cent of consumers opting for multi screening. With regards to Mobile Marketing, content has become the king with most marketers focussing on content, search and app development.

     

    “It’s clear from the study that there is still a long way to go before brands and agencies in India understand the full potential of mobile for reaching consumers. It is encouraging to see however that those brands that have taken the leap are now learning to use mobile in innovative ways that integrate with other marketing activities, demonstrating mobile’s gradual move from the periphery to the centrepiece of marketing strategies,” said, Edward Pank, Managing Director at Warc Asia Pacific.

     

    Other findings from the survey revealed that Hindustan Unilever is regarded as the most innovative mobile brand in India, recognised as a “risk taker” and for having “inspiring creative”. It is also voted as a leader for its   “Incredible recall and engagement” followed by brands like Flipkart, Samsung and Amazon.

     

    The Warc report outlined certain barriers pertaining to the industry and the overall growth of Mobile Marketing and advertising scene in India. The availability and reliability of performance metrics was flagged by 40 per cent of Indian marketers as the greatest obstacle to the success of mobile marketing. Qualitative analysis of comments by respondents suggests that marketer-side education is regarded as one of the greatest hindrances to the success of mobile marketing today. Within the umbrella-term of ‘education’, respondents noted concerns ranging from a lack of technological understanding to a lack of proven methods for delivering effective campaigns. While there is immense scope of growth, the industry needs education to thrive the challenge and sustain as the most important marketing tool. Social media is the most used channel and over half use mobile as a supporting channel.

     

    “For brands to really see the impact of mobile on their operations, they need to focus on three I’s – Investment, Innovation, and Integration. Instead of looking at mobile in isolation as a marketing channel with a certain set of capabilities, brands need to leverage its unique features to innovate and push their creative limits,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific.

     

  • For the first time, viewers will be able to vote for their favorite reality TV contestant through Google Search

    Zee TV introduces voting through Google

    By A Correspondent

     

    Through its strong presence across social media, smartphone apps and innovations in the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital innovation in the Hindi GEC space. This year, Zee is set to introduce yet another exciting voting mechanism as DID Season 5 enters its voting phase. For the first time, viewers will be able to vote for their favorite reality TV contestant through Google search.

     

    With the idea to make voting easy, technology-friendly and progressive, the channel has introduced a search-based mechanism that will only simplify the voting process of Dance India Dance Season 5. All one needs to do is go onto Google and just search for DID5 and just vote for a favourite contestant on the voting panel right below the search bar. Each Google account is permitted 20 votes per week to either one or many contestants. Starting Saturday 19th September, the mechanism will be active from 9pm on Saturday till Tuesday 8am every week.

     

    Sorbojeet Chatterjee, Marketing Head ZEE TV said, ‘With rapid penetration of smartphones and the growing digital audience, we are always trying to raise the bar in terms of engagement and DID Dream Team and Google Voting is testimony of Zee TV being ahead of the curve! With each successive season of DID the objective has been to simplify the voting process for our consumers. The innovation on a global platform like Google will not only encourage wider participation but also give them an enhanced brand experience. We are pleased to associate with the extremely committed team of Google for the cutting-edge thought and a quick turnaround for the same.”

     

    James Rothwell, Head of Social Marketing, Google Asia Pacific said, “We’ve partnered with ZEE TV  to launch Google Search Voting platform in India through the show Dance India Dance and you can vote for free, for your favorite contestants on Google from your phone, tablet, or desktop.”

     

     

  • With the role of Indian women transforming from being a mere homemaker to an urban go-getter, even her kitchen appliances have progressed to become convenient and multi-faceted

    Carysil unveils TVC to promote new product range

    By A Correspondent

     

    Carysil, a German engineered high-end kitchen appliances brand, has launched its new TVC to turn the spotlight on its new high-tech range of kitchen appliances and sinks. The recently launched TVC promotes the brand’s range for the modern contemporary women of today who efficiently manage different roles in their lives.

     

    Conceptualised by Triton and directed by Uday Bhandarkar, the TV ad film opens with a polo match, which reveals a young lady showing off her equestrian skills and winning the match. It goes on to depict a day in the life of this empowered urban woman wherein she is shown as being in love with her aesthetically designed kitchen and hence doesn’t mind celebrating her triumph there all by herself. The effortless functioning of her kitchen makes her waltz through setting dinner and dressing up for it. The TVC targets trend savvy and well-heeled Indian purchasers who want their kitchen to be their recreation zone as pivotal as a living room. The campaign shows how Carysil redefines the kitchen space assuming new proportions to encompass both utility and artistic appeal through the tagline, “Art That Works.”

     

    With the role of Indian women transforming from being a mere homemaker to an urban go-getter, even her kitchen appliances have progressed to become convenient and multi-faceted. The 90 sec commercial captures this essence with a thoughtful and impactful approach to it, keeping intact the youthful flavour for its target consumer.

     

  • Currently Content engine is open to all brands across platforms and delivers content across mediums

    Glitch unveils unique Content Engine platform

     

     

    With digital media evolving every day and newer platforms coming into the limelight, it has become important to craft content specifically for these platforms keeping their formats and user behaviour in mind. Content Engine is an initiative by Glitch to create micro-content specific to the platform it lives on basis of user behaviour and usage nuances. With a Snapchat supporting Vertical video, Facebook has allowed gifs to come in and Instagram with its 15 sec canvas, thereby changing the way users consume content across these platforms.

     

    Explaining more about the initiative, Varun Duggirala, Co-Founder of the Glitch, says, “It’s a combination of a team of experts in the field of video, design and platform strategy who understand the eco- system and the user behaviour of each of the platforms and develop content specific to them to deliver high organic engagement.”

     

    Adding more about Content Engine, Rohit Raj, Co-Founder of the Glitch, says, “Content engine rolled out early this year on a trial basis for a few brands to test things out and the results showed phenomenal increase in engagement across platforms like Facebook, Twitter, Instagram and WhatsApp. 15 sec Instagram posts for Lakmé during Lakmé Fashion Week (Winter/Festive) 2015 delivered more than 17 per cent engagement. Perfetti and Facebook tied up for an experiment with animated posts earlier this year and the results showed a drastic spike in organic engagement across the platform.”

     

    Currently Content engine is open to all brands across platforms and delivers content across mediums including animated gifs, short videos, cinemagraphs as well as designed product shoots for images.

     

  • What India's Etailers can Learn from Previous Disasters

    Will it B #Sale ya #Fail for Etailers?

     

    By Ravi Balakrishnan

     

    How brands and big box retailers prepare for festive seasons or sales is, by now, an oft-told tale: extra staff come on board for just a few days, months are spent negotiating exclusive deals, there’s a ‘no-holidays-during-the-holidays’ rule for regular store hands and the shifts stretch from 6 AM to midnight.

     

    But what of India’s leading ecommerce players? Apart from throwing in discounts every day, many of them are remarkably susceptible to isolating one day (or three) a year when they hope the largest chunk of money spent online by Indians will be on their sites or apps.

     

    Flipkart’s founders were preparing for a bigger, better ‘big billion day’ as far back as January this year. It wouldn’t surprise us if in the last three months of 2015, there’s a grand orgy of conspicuous consumption, complete with “never before” deals on the apps and sites of Amazon, Flipkart and Snapdeal.

     

    Online sales have existed for a while: Citibank’s OMG Sale and the Google Online Shopping Festival, for instance. But the one that’s most recalled for reasons good and bad is Flipkart’s Big Billion Day sale last year. It was online Darwinism at its finest. Those with fast net connections, twitchy fingers and instincts honed by last minute bids on Ebay fared well. The ones who were disappointed — and it felt like there were at least a billion — fumed and fretted online till the Flipkart’s Bansals felt compelled to apologise. So, what are etailers to do as they prepare to serve another big billion?

     

    Be Ready For Literally A Billion Transactions

    Etailers cannot make grandiose claims of serving a billion and then not have the computing power to deal with even half that number. Whether online or offline, infrastructural readiness counts for a lot. Overseas, the main motivation for such sales is offloading stock.

     

    In India, it’s to get a larger number of people shopping online. Their first experience needs to be memorable. Error messages and products disappearing from shopping carts don’t make for great memories. Rajdeep Endow, MD, Sapient, observes, “No amount of advertising can bridge the gap in how long a product is available for. It’s better to have a live clock ticking, counting down the duration of the deal rather than people finding inventory is over.”

     

    Throw mobile-based apps into the mix and things get a lot more complex. On the one hand, there’s a walled garden of data to be mined. Observes Kumar Subramaniam, co-founder, Zero:Zero: “We know if the app’s been used to search for shoes, if the purchase was made, if there was an exchange, etc. The ecosystem is rich and etailers are just scratching the surface.” Which brings us to its biggest problem: complex user interfaces with lots of scope for unintended button mashing.

     

    Subramaniam admits, “Shoddy UX is a big issue that is unaddressed. I guess it’s more painstaking than splurging crores on an ad campaign.” While still on apps, Harshil Karia, MD, Schbang, believes there’s a case to be made for them using data optimally and “compression and resizing of images is a must.”

     

    Make Shopping Social

    Even online shopping is not a lonesome experience in India. There are phone calls made, links shared, and parallel teams of friends, family and colleagues tracking prices on other sites.

     

    Ajay Kelkar, co-founder and COO of Hansa Cequity suggests, “I don’t know how many of these sites rely on augmented reality or apps that allow you to share information or deals with friends and family.” He suggests using augmented reality to create a social sharing experience. For instance, trying out a muffler or scarf and buying it off the app instead of going to the store. He believes, “If tech platforms move from managing high volumes of transaction to better experience that would be a game changer.”

     

    Rely on Big Data. But Not Just On Big Data

    According to Karthik Nagarajan, national director – content and social media, GroupM, “Data influences almost 40% of orders received by the larger players.” While the most obvious use is recommendations, Endow says it’s globally harnessed to project demand and make sure etailers have the infrastructure to meet it, or to create or optimise real time campaigns. Throw in external data and it allows for a more compelling sales pitch. Kelkar observes, “For Ajay a Maharashtrian in Kolkata, Ganesh Chaturthi maybe more important than Durga Puja. It is a more personalised expression of an offer.”

     

    Have a Good Explanation Ready For The Backlash

    The apology from Flipkart last year was heartfelt but it’s unlikely to have the same impact if used again. There’s always going to be backlash and etailers need to work out what they are going to say well in advance. Consider the number of attackers: Disgruntled customers frustrated by a slower than the norm delivery. Vigilant shoppers tracking whether an etailer inflates prices before discounts. Online smartasses who live for the chance to poke fun at etailers and their dodgy selections – run a search for Hilarious Reactions to the Amazon Prime Sale, if you don’t believe us. Also the parameters of success or failure need to be defined. If stock has sold out, it’s a success, in spite of what angry online critics may say

     

    Try To Do Things Differently

    At some point, etailers need to figure out if they are really building brands or just coming through as an undifferentiated mass of deal providers. Nagarajan admits, “I’m not sure how much unaided recall people have on one sale against the other since they all come at you via newspaper ads or TV commercials.” One way of making things memorable is by opting out of the big sale rat race. Kelkar suggests: “Like credit card companies give pre-approved offers what stops etailers from giving me preapproved sales rooms?” Given they are not as time bound as brick and mortar stores, it’s entirely possible to have a personalised sale for every customer, perhaps on their birthday. Kelkar says, “It allows people to experience the site in different ways at different times: to fragment the base, from all users coming at the same time for price-offs.” However this approach discounts a very critical aspect: Scoring a deal few others got, that many were in the running for. The bragging rights that accompany buying a Rs 40,000 camera for half the price are often a bigger draw for a consumer than a consummate love for photography.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

     

     

  • The scope of work encompassed conceptualizing the complete event design, managing and executing all promotional activities dedicated to promoting Maharashtra Tourism

    Percept bags Marketing & Promotions mandate for Maharashtra Tourism

    By A Correspondent

     

    Percept Sports & Entertainment has bagged the brand activation and promotions mandate for Maharashtra Tourism. Percept Sports & Entertainment’s 360-degree scope of work encompassed conceptualizing the complete event design, managing and executing all promotional activities dedicated to promoting Maharashtra Tourism.

     

    Taking forward the mandate, Percept Sports & Entertainment conceptualized and executed a 3 day Road Show in Japan from 9th to 11th September, 2015 with support of the Wakayama prefecture, Japan. The Honourable Maharashtra Chief Minister Devendra Fadnavis headed the delegation and was accompanied by top officials of the Maharashtra Tourism Development Corporation, including Paraag Jaiin Nainutia, Managing Director – MTDC, Hon. Secretary Tourism & Cultural Affairs Maharashtra – Mrs. Valsa Nair Singh, Hon. MP. Ramdas Athavle and Industries Minister – Maharashtra State – Subhash Desai.

     

    Hon. Chief Minister Devendra Fadnavis met leaders and businessmen in Osaka on 9th September at Hotel New Otani and Tokyo at Indian Embassy where he pitched in for Japanese investments in India and also pitched for the Tour and Travel operators from Japan to increase the tourism footprint into India. This was followed by the historic signing of the MOU (Memorandum of Understanding) between Babasaheb Ambedkar Marathwada University and the Koyasan University.

     

    The MTDC (Maharashtra Tourism Development Corporation) road show commenced from 9th September at Hotel new Otani Osaka, followed by a grand event at Koysan to inaugurate the Ambedkar statue at The Koyasan University, in Mount Koya, Wakayama Prefecture, Japan, on September 10th. On 11th September a road show was organised for Tour and Travel partners at the Indian Embassy of Tokyo. 12th September saw cultural performances by Wakayama Prefecture where the monks of Kumano performed the traditional trumpet shell act. The event also witnessed some brilliant and vibrant cultural dance forms from the state of Maharashtra.

     

    Speaking on the occasion, Honorable Shri. Devendra Fadnavis, Chief Minister, Maharashtra expressed, “Koyasan has been revered as a Buddhist destination, enchanting various tourists and spiritual Buddhists world over. Dr. Babasaheb Ambedkar, the creator of the Indian constitution, was also the man who revived Buddhism in modern India and thus, unveiling a statue of the father of Indian Constitution in the sacred Buddhist site in Japan is an utmost honor. I would like to thank the Government of Japan for this opportunity. Mr. Yoshinobu Nisaka, Governor of Wakayama also thanked Mr. Fadnavis and Maharashtra Tourism for this thoughtful gesture.”

     

    Secretary, Tourism Government of Maharashtra, Valsa Nair said, “With this road show in the commercial capital of Japan and one of the global cities of the world, we intend to have exchange of ideas and invite the tourist and businessmen alike to make the most out of the inflow of information that we bring along with this road show and explore the opportunities with regards to tourism and investment. This will definitely further strengthen the bond of both the countries with barter of cultural and financial thoughts.”

     

    Paraag Jaiin Nainutia, Managing Director – MTDC, said, “We are very grateful to all those who have made this road show possible and smooth to conduct, my friends and colleague at MTDC, Government of Maharashtra officials, Mrs. Deepa Gopalan Wadhwa, Tajima San the Director, Wakayama Prefecture and the very hospitable people of Japan. We sincerely hope that this exchange of information between the business communities, diplomats and the travel trade delegates result into a successful partnership and influx of tourists in both the countries.”

     

    Speaking on this significant account win and the successful 3 day road show across Japan, Sanjay Shukla, Chief Operating Officer, Percept One said, “It’s an honor to have won the MTDC mandate and we were determined to surpass their expectations with an innovative and memorable show. The entire event execution was a challenge given the distant location and lingo of Japan, but every element and detail was superbly synchronized and managed by every member of the Percept team to deliver a fantastic show that helped to achieve the goal of positioning Maharashtra as a prime investment and tourist destination. We appreciate the level of trust showed in us by MTDC and look forward to handling many such challenging and unforgettable events with them in the future.”

     

  • Rajat Sharma appointed President while Ashok Venkatramani is Vice President

    NBA announces officebearers for 2015-16

    By A Correspondent

     

    The News Broadcasters Association has appointed the following Board Members as officebearers  for the year 2015-16: Rajat Sharma – President (Chairman & Editor-in-Chief, India TV); Ashok Venkatramani – Vice President (CEO – ABP News Network Pvt. Ltd.); Anurradha Prasad – Honorary Treasurer (Chairperson-cum-Managing Director, News24 Broadcast India Ltd.).

     

    The other members on the NBA Board are: K.V.L. Narayan Rao, Executive Vice Chairperson NDTV Group – New Delhi Television Ltd.; Ashish Bagga, Chief Executive Officer- TV Today Network Ltd.; M.K. Anand, Managing Director & Chief Executive Officer– Bennett, Coleman & Co. Ltd.; Ashish Kirpal Pandit, Chief Executive Officer – Zee Media Corporation Ltd.; A.P. Parigi, Group Chief Executive Officer, TV18 Broadcast Ltd.; MV. Shreyams Kumar, Whole-time Director, Mathrubhumi Printing & Publishing Co. Ltd.

     

  • Salt's first task will be to drive the communication for luxury residences in the company's flagship project, Island City Center

    Bombay Realty hands over entire communications mandate to Salt Brand Solutions

    By A Correspondent

     

    Salt Brand Solutions has won the mandate to handle mainline and digital communication for Bombay Realty, the realty arm of the Wadia Group. The win comes on the heels of a multi-agency pitch process conducted in August.

     

    Salt’s first task will be to drive the communication for luxury residences in the company’s flagship project, Island City Center (ICC).

     

    Mahesh Chauhan, Founder, Salt said, “The Wadia group has always been a special relationship for us. It feels great to be associated with them again through Bombay Realty. We look forward to creating some memorable work for the iconic properties being created by them.”

     

    Jeh Wadia, MD, Bombay Realty shared, “It has been an active year at the Island City Center with construction in full swing of both the towers ONE ICC & TWO ICC. The time is just right to communicate these key developments to buyers and Salt is the right partner for the strategy and communication efforts for the brand. Salt’s work showcased the right balance of strategy and creative and a sound understanding of luxury branding.”

     

    Siddhartha Singh, CEO, Salt adds, “This is a great opportunity for Salt. What is exciting is that the mandate goes beyond just packaging the offering in the conventional sense, to creating a holistic experience online and on-ground as well. Bombay Realty’s ICC is unique in that it offers true luxury for the home-owner who is not willing to compromise in any way. The campaign will build on this aspect.”

     

  • Spandan started his career as a Treasury Sales Executive at ICICI in 2005 and moved to MICA in 2006

    Rediffusion-Y&R elevates Spandan Mishra as Head- Strategic Planning

    By A Correspondent

     

    Spandan Mishra

    Rediffusion Y&R has elevated Spandan Mishra as Head, Strategic Planning. He will be reporting to Navonil Chattejee, Chief Strategy Officer, Rediffusion Y&R. Prior to this promotion, Mishra was Partner, Strategic Planning, Rediffusion Y&R.

     

    Spandan has nearly a decade of experience and has worked across brands such as Big TV, Singapore Tourism Board, Samsung CTV, Tata Power,Reliance Mobile, Tata Housing, McDonald’s, Tata Motors, Tata Nano, Taj Group of Hotels, SBI Mutual Fund, SBI Capital to name a few. He worked on the launch of Mc Spicy in India.
    Spandan started his career as a Treasury Sales Executive at ICICI in 2005 and moved to MICA in 2006. He later joined Leo Burnett in 2008 as Brand Strategy Associate. After nearly 4 years, he joined Rediffusion Y&R in the planning function.

     

    Spandan has won several awards for his work such as Effie Bronze (McDonald’s Happy Price Menu, McDonald’s Mc Spice Menu), Effie Silver (Tata Ace Zip) and Silver in Asian Marketing Effectiveness and Strategy Award for Tata Prima.

     

    Spandan is  also a Director, Actor, Playwright, and Screenwriter. He is associated with Last Minute Productions.

     

    Speaking on the development Dhunji S. Wadia, President, Rediffusion Y & R said:

    “Spandan has an incredible ability to identify the core of a challenge and find several unpredictable and unique solutions that work.  A man of many talents, Spandan inspires insightful and provocative creative – that’s why he is a wonderful strategic planning person. And he instills a high level of confidence among his colleagues and clients.  He will work closely with Navonil and help leverage our strengths, build on our progress and drive great results for our clients and the agency.”

     

  • Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015

    Madison Media wins accounts across offices

    By A Correspondent

     

    Madison Media has just announced a slew of key business wins over the past two months. They include Hamilton, glassware and Thermoware Company that owns Milton and Treo brands; Piramal Realty and celebrity lifestyle company USPL with brands WROGN and Imara in Mumbai. In Bangalore, the agency has won the accounts of ilovediamonds.com and Phaneesh Murthy’s healthcare portal zigy.com. The agency has also won Delhi-based shoe company Aerobok with the brand Aqualite.

     

    Sam Balsara

    Sam Balsara, Chairman & Managing Director, Madison World said, “I am delighted that we have won so many new accounts and it is heartening to know that many of these have been won without a pitch based on our agency credentials.”

     

    Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, Shaadi.com, Oyo Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, Bandhan Bank, amongst others.

     

     

  • The CEOs called for speeding up of television digitisation and strengthening of the cellular (mobile) infrastructure

    Media biggies meet Modi, want speeding up of TV digitisation

    By A Correspondent

     

    Prime Minister Narendra Modi chaired a roundtable meeting with top American CEOs from the media and entertainment sector.  This happened last Thursday, September 24, to be precise.

     

    The CEOs present included Rupert Murdoch, Executive Chairman, News Corp and 21stCentury Fox; James Murdoch, CEO, 21st Century Fox; Robert Thompson, CEO, News Corp; David Zaslav, President and CEO, Discovery Communications; Michael Lynton, CEO, Sony Entertainment; Michael Roth, CEO, Interpublic Group of Companies; Shane Smith, CEO, Vice Media; Martin Sorrell, CEO, WPP; Jeff Bewkes, CEO, Time Warner; Nancy Dubuc, CEO, A&E Networks, Anthony Pratt, Chairman, Visy Industries; William Duhamel, Route One Investment Company; and Jeff Ubben, CEO, ValueAct Capital.  Uday Shankar, CEO, Star India was the only Indian M&E CEO in the meeting.

     

    According to a release, the CEOs appreciated the Prime Minister for energetic and dynamic leadership, and expressed optimism about the future of India. Specifically, the CEOs were enthusiastic about the digital transformation that is taking place in India through the Digital India initiative. They said that the current strong trajectory of the Indian economy makes it at a unique moment to accelerate growth in this sector.  The CEOs called for speeding up of television digitisation and strengthening of the cellular (mobile) infrastructure.

     

    The Prime Minister and CEOs observed that the changes in technology and media in recent times have led to an enormous democratisation of knowledge. The Prime Minister said that the world is now in a technology- driven era, where growth of digital infrastructure is as important as growth of physical infrastructure. He suggested to the CEOs that India represents both the biggest opportunity and the biggest challenge for them, and urged them to keep regional languages in mind, as they firm up investment plans for India. He spoke of his government’s vision to connect 600,000 villages through broadband connectivity. He asked CEOs to visualise the citizen of the 21st century, and think about what values s/he will represent and what challenges s/he will face. He also spoke of the role that digital technology can play in human resource development. The Prime Minister emphasised that he saw a key role for digital technology in further strengthening democracy, and in India’s development narrative.

     

  • He will be based at the company's Gurgaon HQ

    Raju Sarin to head Mogae Plus

    By A Correspondent

     

    Raju Sarin

    Raju Sarin has joined as head of Mogae Plus, the sales division of Mogae Media that handles monetization for FoodFood TV, Gaon Connection newspaper, and Reliance Retail activations. He will be based at the company’s Gurgaon HQ.

     

    Raju is a media industry marketing and sales veteran with over two and a half decades of successful track record of product launches, revenue expansions and new business development. He has worked as Publishing Director with Living Media, The India Today Group for the business division magazines like Business Today, Harvard Business Review, Men’s Health etc., Publisher for Mail Today, CEO with Media Transasia, managing over twenty magazines in India and Bangkok, Business Head of HT Media Magazine division, and Regional Head of MTV.

     

    Raju is a Chartered Accountant and an MBA from FMS, Delhi University.

     

    “Raju is a seasoned professional. He brings both width and depth to Mogae Plus. We are constantly being approached by third party brands to lend the strength of our sales force to them. Raju is being charged to do just that,” adds Tanya Goyal, Executive Director of Mogae Media.

     

    Joining Raju as Head of West & South operations of Mogae Plus is Sonali Ayyer. Sonali has 24 years plus of varied experience holding leadership positions in TV & Print media. After a longish stint at Zee TV, she has represented TV Asia & Sun Network (US Beam) and Imagine Movies (UAE beam) to brands in the past.