Category: MEDIA

  • Ranjona Banerji: Imagine if the media had ignored the Vyapam scam in Madhya Pradesh completely?

    By Ranjona Banerji

     

    The Madhya Pradesh examination and recruitment scam remains the top media story this week. It has overshadowed almost everything else and even made the international media. This is hardly surprising, regardless of how upset people get when their favourite political party is targeted.

     

    Arnab Goswami of Times Now for instance is now a ripe target for BJP supporters for going hammer and tongs at both Lalit Modi and now the “Vyapam” scam. The interesting allegation being made is that TV news stopped discussing Lalit Modi the minute the Gandhis of the Congress were mentioned. Short-term memory loss is very useful when you make suggestions like this. Because then you can forget how angry Congress supporters were when Goswami reduced Rahul Gandhi to a gibbering mess in a pre-general election TV interview while being far less aggressive with Narendra Modi.

     

    Also, in Modi’s first six months as prime minister, every TV channel lovingly followed him around the world, tracked every finger wag, eulogised every comment, bless-youed every sneeze and called him everything from a rock star to a pioneer who has changed the course of Indian history like no one else before him. No complaints were made by the BJP and its supporters then even if the Congress and other parties were frothing at the mouth.

     

    This is a sad reality of life if you live it by the media. It can turn on you for not fulfilling you promises or potential as it did with the India Against Corruption and its metamorphosis into the Aam Aadmi Party. Or it can wait for you to trip up as it has done with the BJP. As it happens, the national media and especially television got to the Vyapam scam very late. It was only after Aajtak journalist Akshay Singh’s sudden death while investigating the scam that TV cameras and star anchors landed in Bhopal. Before that it was the local media and to some extent the print media which was highlighting the story.

     

    It is therefore very unfair to blame the media for doing its job, in this case. Imagine if the national media had ignored this scam completely. Even without the scary inexplicable death toll when it comes to witnesses and accused, the exam and recruitment manipulations themselves are frightening.

     

    It is not internet trolls that I am talking about here. It is well-known columnists, veteran journalists most of them, who actually believe that Sonia Gandhi and the Congress party control the media. If that was true, then Goswami would have been the purring pussy cat he was with Raj Thackeray with Rahul Gandhi too. Besides, from a cynical point of view, what does the Congress have to offer the media, powerless as it is?

     

    Taking media gossip and making it part of your informed commentary is a bit, well, tacky.

     

    **

     

    Although I have liberally attacked them in the past in these columns, must congratulate Star Sports India for its coverage of the ongoing Wimbledon tournament. Two channels on the two main courts (four if you count the HD channels as well), enough information on what was happening elsewhere and even a little bit of Indian doubles action.
    Well done!

     

    **

     

    Reading through all the various articles on the Greek crisis, realised sadly that those of us who do not regularly read the business pages or the pink papers are at a severe understanding deficit when it comes to management and economic jargon. I forgo the oft-repeated comment from Casca in William Shakespeare’s Julius Caesar except to say that most of it was in a foreign language…

     

  • Buzz Communications announces strategic partnership with Ireland + Hall Communications Inc.

    By A Correspondent

     

    BUZZ Communications India has formed a strategic partnership with Ireland + Hall Communications Inc., Canada a leading media relations and consulting agency for health + wellness and entertainment + lifestyle brands.

     

    The new strategic partnership is in recognition of aligning two agencies in order to better integrate a client’s traditional and digital outreach in each other’s respected markets. Till recently, BUZZ Communications’ reach was PAN India, SAARC and Dubai but with this strategic partnership it has now spread its wings to Canada and USA allowing for both agencies to have stronger service offerings for their clients in more markets.

     

    Achal K Paul

    Speaking on the partnership, Achal K Paul, Founder Director of BUZZ Communications India said, “We strongly believe that this alliance will bring to clients an experienced, expert team that can develop effective PR strategies, and work closely with the business, in ensuring that all stakeholders are aligned with each other.”

     

    Focusing on equipping clients to build sustainable platforms in new markets, BUZZ Communications India has made a reputation by working on leading international brands in India and having them flourish within the continent of Asia with the necessary tools to generate buzz across PAN India resulting in long term brand building.

     

    “Our partnership with BUZZ Communications India moves both agencies more firmly into the international landscape of communications. BUZZ Communications India brings not just a thorough understanding of public relations in their home base, but the Integrated Communication approach that can bolster stronger aligned business relationships with Pan India and Middle East,” says Lowell Hall, Managing Director of Ireland + Hall Communications Inc.

     

    The partnership between BUZZ Communications India and Ireland + Hall Communications Inc. is to equip the clients of both agencies with the tools, education and strategy they need to allow them to take full advantage of the extensive growth of bilateral business between the two nations. “We are very confident that brands both in India and Canada will be able to benefit hugely from our combined capabilities and capitalize on all the exciting opportunities that exist in this highly competitive Industry,” added Achal Paul.

     

  • Razorfish to partner Bengal Warriors online

    By A Correspondent

     

    Razorfish has been appointed online partners to Future Group’s Bengal Warriors Pro Kabaddi Team.

     

    Sandip Tarkas

    The Star TV backed Pro Kabaddi League has brought a sport of inner-India to the forefront. Future Group’s origins from Bengal may have been a natural extended association to the Bengal Warrior team. On choosing Razorfish as the digital agency, Sandip Tarkas, President Future Group said, “Razorfish is one of the best Global Digital agencies and the team also has a deep understanding of the Indian consumer. What aided the decision was also that many of the Razorfish team members know Bengal intimately well and have themselves indulged in playing some amateur Kabaddi!”

     

     

    Charulata Ravi Kumar

    Charulata Ravi Kumar, CEO Razorfish India, said, “When we met the Future group team that manages Bengal Warriors, it was like every meeting was an immersion into the sport. Like we were actually playing it. There is high passion and involvement from both sides. At Razorfish, we believe we co-own the team!”

     

    Kabaddi became the second most viewed tournament in the country (453 million) when it was launched last year with unprecedented TRPs for the finale of the Pro Kabaddi league for any non-cricket sport. The Bengal Warrior team boasts many stars like their ex-Captain Nilesh Shinde, raidersNitin Madane and Mahendra Rajput, Koreans Jang Kun Lee and Seong Kim, New captain Dinesh Kumar, an Arjuna awardee and ex-India captain; and key defenders Sachin Khambe amongst others.

     

    Razorfish has created the platform of “AmraDekhiyeDebo” which resonates with the team’s spirit of camaraderie, challenge and combative determination to oust its opponents. The same is being amplified through all digital platforms.

     

  • Jet, Etihad appoint Starcom as global media agency

    By A Correspondent

     

    Jet Airways, along with other Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia and Air Berlin have announced that Starcom, part of StarcomMediaVest Group, has won the contract to become the airline group’s new global media agency, following a joint tender sent to several leading agency networks.

     

    Starcom was selected by EAP to deliver scaled benefits by aligning media spending power across key markets and to provide added value and centralised strategic advice and planning to meet the unique commercial needs of the airline grouping.

     

    Commenting on this new partnership, Gaurang Shetty, Sr. Vice-President, Commercial, Jet Airways said, “Starcom showed their ability to add value to our media investments and demonstrated their thorough understanding of the evolving media scenario. Starcom’s solution was backed by data, insights and was relevant to the brand’s core values. We look forward to partnering with Starcom to develop synergies along with Eithad Airways Partner airlines.”

     

    The appointment of Starcom will allow the EAP to benefit from a superior knowledge and skill base within one agency to service all partners with market and industry insights and to provide access to leading edge global thinking and proprietary technology with consistency across all partners.

     

    Shane O’Hare, Etihad Airways’ Senior Vice President Marketing, said: “Starcom demonstrated that they fully understand the emerging media scene which has digital media at its core. Their highly experienced team, resources, planning tools and buying clout in all the key EAP markets gave them a clear edge in the tender.

     

    “The depth of the relationships within the EAP allows us to go even further with our joint media strategy alignment, and will allow Starcom to maximise returns on our collective investment and to ensure that each unique brand experience is brought to life with optimum exposure on a global scale.”

     

    Starcom will service the EAP airlines in key hubs in the India, United Arab Emirates, Germany and Italy, with central coordination from their EMEA head office in London.

     

    Matt Blackborn, President, Investment and Diversification at Starcom MediaVest Group, said: “We are the foremost innovators in the precision media space and very much welcome this exciting challenge of working with the EAP airlines across all their communications platforms.

     

    “We look forward to servicing EAP through a unified approach that integrates connections, content, data and technology.”

     

  • Discovery moves Arthur Bastings to Prez & MD, APAC

    By A Correspondent

     

    Arthur Bastings Discovery Networks International (DNI) has named Arthur Bastings as the new head of the Asia-Pacific region, effective 1 September. The announcement was made by Jean-BriacPerrette, President of DNI, to whom Bastings will report.

     

    As President and Managing Director of Discovery Networks Asia-Pacific (DNAP), Bastings is responsible for setting the regional strategy and maximising the potential of DNAP’s business and workforce to accelerate the company’s expansion. He will be based out of the Singapore office.

     

    Bastings joins DNAP from Millicom, an international telecommunications and media company, where he was a member of the Executive Committee responsible for Africa and Financial Services, focusing on mobile and information and communications technology convergence. He brings over 20 years’ experience working in the TV and media business, including several years leading strategy and business development for Viacom across Asia. Bastings also previously spent six years as Executive Vice President and Managing Director for Europe, Middle East and Africa (EMEA) for Discovery. Under his leadership, Discovery’s EMEA business transformed by doubling audiences and generating exceptional organic growth that resulted in one of the fastest growing and largest pay TV businesses in the region.

     

    “The Asia Pacific region encompasses two thirds of the world’s population and thus represents one of the biggest growth opportunities for our company.  Arthur has a remarkable combination of experience in Asia, strong strategic thinking, and a proven track record of growth and building strong teams. His deep knowledge of Discovery and familiarity with the Asia market will give him a great head start in accelerating DNAP’s expansion,” said Perrette.

     

    Since launching Discovery Channel in the region over 20 years ago, DNAP is now 15 channels strong. DNAP is committed to continue investing and building its scale and market share in Asia Pacific, a key region for Discovery’s international business. Backing its localisation strategy to deepen its connection and relevancy with audiences, DNAP opened new local offices this year in Kolkata, Kuala Lumpur and Manila, and continued the momentum with the appointment of a new country head in Korea.

     

  • ‘Coz Kiranas Can…

     

    By Arka Bhattacharya

     

    Aarif Aigwan started working at the Raja Oil Centre, a kirana store in the Parel area of Mumbai, when he was 10 years old. That was forty years ago. Till today , he goes through the same daily grind -selling everyday items for a small profit. He is coping with a new threat of late. The emergence of e-tailers such as BigBasket, LocalBanya and MeraGrocer means that Aarif and other owners of local stores may potentially lose customers who prefer to order their month’s supplies online.

     

    Kiranas are keen to reinvent. They are stepping up faster home deliveries, improving face-to-face customer engagement and buying retail technology where they can afford it. The key to kiranas’ sustainability might lie in the finer aspects of their day-to-day operations.

     

    “Improving the customer experience could prove to be vital for the kiranas in their battle for survival,” says Arvind Singhal, chairman of Technopak Advisors, a management consulting firm. “Small, but significant, changes could see an increase in the influx of customers. These days, more and more kirana stores have started improving their home delivery stores in order to keep up with the completion,” he adds. Singhal believes technology could make a difference.”Small and mid-level kiranas don’t have much of an idea about their customer base due to an absence of data analytics,” he says.

     

    Atul Karani, a shop owner, says, “As a shopkeeper, I must engage in a face-to-face interaction with my customer. Someone who comes into my store wishing to buy a single item might peek into my shop and remember that they have to buy something else.”

     

    For the mid and high-level kiranas, technology has already started playing an important role. Digital balances for accurate weight measurement, computers with inventory management software and billing systems, and CCTV’s for monitoring purposes are just few of the ways in which kiranas have changed over the past 10 years.

     

    Chandrakant Gala, secretary, Bandra-Dahisar Grain Merchants Association, believes that kiranas will survive. “We survived the growth of supermarket and the other modern retail chains. Kiranas have already upgraded to a point where a customer ordering a solitary packet of bread over the phone has it delivered to his doorstep.” orstep.”

     

    Predictions of doom and gloom are farfetched as a few of the online retailers such as BigBasket, have teamed up with kiranas in order to fa cilitate smoother distribution.”Our partner (kirana) stores receive new business from us through express orders as well as the fee they earn for acting as order collection points,” says BigBasket co-founder Abhinay Choudhari. “Stores also get access to our wide range and benefit from buying from a single source as they become our B2B customers and thereby they save time and resources in sourcing from multiple vendors,” he adds.

     

    While BigBasket seems to have found an advantage in tying up with these kiranas, others such as LocalBanya CEO Karan Mehrotra are apprehensive. “We don’t envision an improvement in the delivery system; in fact we see inherent challenges of working with kirana stores as hyper-local hubs for delivery.”

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • TAMWatch: Aaj Tak, Times Now gain much on Lalit Modi story

    By A Correspondent

     

    The focus of all news channels has shifted to the ‘Vyapam Scam’ while the ‘Lalit Modi Immigration Case’ (or ‘LalitGate’) has witnessed a sudden drop in coverage. It would be interesting to see if the ‘Vyapam Scam’ turns out to be the next big thing for news channels in terms of viewership. Aaj Tak garnered maximum ROI for this story, followed by India TV within Hindi News Genre. (HSM, CS 15+). Times Now devoted the maximum time to ‘LalitGate’, that too with the ROI three times that of genre average (All India 1 Mn+, CS 25+ Males AB). The coverage of ‘Lalitgate’ on Times Now was highest among all the news channels. This emerged from the analysis conducted by the S Group, the analytical research arm of TAM Media Research.

     

     

    Both Hindi and English news channels covered the Lalit Modi case extensively till July 1, post which there has been a shift of focus. Before that, news channels have made sure to gain viewership from the same.

     

    Both Aaj Tak and Times Now would be hoping to carry the momentum into ‘Vyapam Scam’. As on July 8, both these channels were leading in terms of coverage. We will have to wait for the next week’s TAM data, to see who the winner in ‘Vyapam Scam’ battle is.

  • TAM fortifies its mobile App with Version 2.0

    By A Correspondent

     

    Highlights of TAM Mobile App Version 2.0 are:

     

    • GRP Numbers: The new version will have TV Viewership GRP data sets for all markets and all genres along with existing data points (GVT, Reach & Relative Shares)
    • TVR Data: Along with TVTs for the Programs, TAM India Mobile App 2.0 will provide TVR for Top Unique Programmes
    • Addition of Markets: As compared to the earlier version, TAM India Mobile App 2.0 will have data sets for Assam & Orissa along with existing 7 Markets (Maharashtra, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, West Bengal, PHCHP)
    • Modified TG: Every Genre and market will have a TG as per the requirements of each section
    • Modified Graphical Representation: TAM India Mobile App 2.0 will have Graphs representing weekly data instead of the earlier format of 4 weeks average.
    • New Pay Version: TAM India Mobile App 2.0 will be accessible even to the non-TAM subscribers at a minimal subscription cost.

    After a successful launch of its TV viewership mobile app last year, TAM Media Research has released an upgraded Version 2.0 of the same application. This new version is fortified with added data sets and customized user friendly features that will make the mobile consumption of TAM’s TV viewership data even more easier and enjoyable, notes a communiqué. It is available for Android and Apple devices.

     

    Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets – Assam & Orissa.

     

    Talking about the upgraded app, LV Krishnan, CEO, TAM Media Research, said, “We set a trend last year when we provided this mobile App facility to Industry users. We have received tremendous response during the last one year. Version 2.0 is a fortified version that will allow not only existing but even new users to enjoy the benefits. The purpose behind this Mobile App, very simply, is to enable users to access viewership information anytime, anywhere on the go so that they can take informed business decisions at the spur of the moment.”

     

  • Amitabh Bachchan lends his voice to Kabaddi league

    By A Correspondent

     

    Come July 18 and the country will be treated to the fast-paced action of Star Sports Pro Kabaddi. The best of Indian and global Kabaddi talent will take centrestage at NSCI, Mumbai where the caravan style league commences. To ensure that the country at large is given a grand invitation for the second season, Star Sports has roped in superstar Amitabh Bachchan.

     

    Star Sports’ marketing blitzkrieg for the upcoming league reaches another level as the iconic film actor with an inimitable voice takes to the mike as well as composes for the latest commercial of Star Sports Pro Kabaddi.

     

    Uday Shankar, CEO, Star India, said, “Star has a deep and abiding commitment to growing the sport of Kabaddi. The inaugural season introduced the sport in an aspirational and cool avatar. We are delighted to partner with Mr. Amitabh Bachchan for the second season of Star Sports Pro Kabaddi, to help galvanize the sport across the nation.”

     

    The promotional film for Star Sports Pro Kabaddi, takes forward the #LePanga narrative in the form of a peppy, energetic and fast paced song composed and sung by Amitabh Bachchan. The underlying visuals have superlative game and in action portraits of the heroes of the sport.  What better booster than the baritone the country adores? This was the thought that motivated the very words of the film penned by India’s leading adman Piyush Pandey from Ogilvy.

     

    Highlighting the concept, Piyush Pandey, said, “The idea was to combine the martial energy of the great India sport with the great Indian tradition of ‘Veer Ras,’ one of the nine emotions or ‘Navrasas’ of our culture. With a sense of fun and fire, that is how I wrote this song. Thereafter Mr. Bachchan took over. He composed the music, sang the song and created a legendary track.”

     

    Star Sports Pro Kabaddi starts July 18 with the action live on Star Sports 2 and Star Sports HD2 in English; Star Sports 3, Star Sports HD3 and Star Gold in Hindi; Maa Movies in Telugu; Suvarna Plus in Kannada and Star Pravah in Marathi.

     

  • Viacom18 sets up Viacom18 Digital Ventures with Gaurav Gandhi as COO

    By A Correspondent

     

    Gaurav Gandhi

    Viacom18 has announced Viacom18 Digital Ventures to help converge traditional broadcasting with digital innovation. Gaurav Gandhi who is currently Group Chief Operating Officer at IndiaCast Media Distribution (a TV18 & Viacom18 venture) will be Chief Operating Officer of this venture. His new role is effective August 1, 2015.

     

    On the announcement of Viacom18 Digital Ventures and the key appointment, Group CEO, Sudhanshu Vats commented, “The broadcast industry is growing rapidly, and digital content, delivery and access are the new green shoots. We are looking to leverage the interception between a highly digital audience and the current content offerings. Gaurav’s rich experience in media, keen understanding of digital,strong base in distribution and his entrepreneurial instinct have made him our obvious choice”.

     

    Says Gaurav Gandhi on the new role, “I am very excited about this opportunity of building out a consumer facing digital business for Viacom 18. With the everchanging media landscape, fast growing high-speed internet access andexplosive growth in video consumption across screens, there could not be a better time to move forward in this space. We at Viacom 18 want to be the forefront of this digital convergence with our products & content offerings”

     

    Gandhi joined Viacom18 as Chief Commercial Officer & Head of International Business in March 2010. His previous stints in leadership roles have been at NDTV Imagine (Executive Vice President – Business Operations & Content Sales), Star India (Vice President, Commercial & Business Planning), Turner International India and Madison Communications.

     

  • 10 takeaways from Henry Jenkins’ Masterclass on Culture and Convergence in the Digital Era

    By Sushobhan Patankar

     

    Henry Jenkins

    Over the last three decades, Dr Henry Jenkins has been the leading voice on participatory culture, media convergence, transmedia storytelling, and more. At the Godrej India Culture Lab Masterclass on Friday, the man widely regarded as the world’s ‘Convergence Culture Guru’ discussed what these ideas mean for us in India — whether in business, education, media, the non-profit world, or simply for citizens wanting to participate in tomorrow’s digital economy. Here are some key takeaways

     

    1. From an industry point of view, fans are the audience you want to hold on to in an age of dwindling viewer loyalty and multiple media choices. Fans are becoming more important in part for brands because of their emotional connections

     

    2. Fans form the base of consumer activism. It was fans who forced the network to produce Season 3 of Star Trek. Fans can, and will, change the world in some fundamental ways.

     

    3. We are in the phase of profound and prolonged media change of the sort that we’ve only seen a few times before.

     

    4. There’s a shift that takes place in human cultures around the world, in oral communication, and possibly in writing. Writing is a transformative technology.

     

    5. There’s a shift that’s now taking place around digital media. Jenkins believes this digital change is going to be as profound in history as other changes have been.

     

    6. It’s not about interactivity, it’s about participation. Interactivity is technical, participation is related to culture.

     

    7. The hashtag wasn’t built by Twitter. It was an innovation by users. The hashtag fundamentally changed how technology operated. The hashtag is cultural, not technological. It’s a product of cultural change.

     

    8. If it doesn’t spread, it’s dead. Companies should get out of the business of shutting things down and get into the business of engaging in conversation, and engaging people through dialogue. Phrases like ‘going viral’ make people believe [sometimes erroneously] that if they can always control the conversation, they can stay in control.

     

    9. Two phenomena are important in case of India — one is the selfie and [the other is] the smart mob. The selfie, by definition, is personal; the other is collective or social. But they’re both right, there’s no point taking a selfie if you’re not going to share it with people. The selfie becomes cultural currency the minute you put in into circulation.

     

    10 .Before we change the world, we need to imagine better. In order to change the world we have to first imagine what a better world looks like.

     

    Sushobhan Patankar is a former broadcast journalist, currently Assistant Professor at the Symbiosis Institute of Media & Communication, Pune. He is also pursuing a PhD from Pune University

     

    First appeared in dna of brands dated July 13

     

  • MSM distribution co is a ‘great places to work’

    By A Correspondent

     

    MSM Media Distribution Pvt. Ltd, the wholly owned subsidiary of Multi Screen Media (Sony Entertainment Network), has been ranked 31st amongst Top 50 India’s best companies to work for in 2015 by the Great Place to Work Institute India in association with the Economic Times. In the  television  Industry, MSM Media is  the only company to feature in this prestigious list.

     

    NP Singh

    Speaking on the announcement, NP Singh, Chief Executive Officer, Multi Screen Media Pvt Ltd and Chairman of the Board, MSM-MD said, “I am deeply elated to see my team resonant the vision I envisaged for MSM MD and work towards making it a reality. MSM MD culture is built around exceptional people, and there’s nothing more rewarding than hearing that our colleagues feel deeply connected to the organisation on an emotional level. I look forward to the team achieving further milestones in the years to come.”

     

     

    Rajesh Kaul

    Said Rajesh Kaul, President, MSM Media Distribution: “We are a team of passionate people with core values that create a great culture within the organization. This is the primary reason for our unprecedented success year on year.”

     

     

    Hema Malhotra

    Hema Malhotra, Director, Human Resources, MSM Media Distribution,  had this to say on the recognition, “It’s indeed a privilege to be featured in the Great Places to Work. Our workplace is one that attracts people that are characterised by inclusive environments in which all employees participate in the cultural life of the organisation. We as an organisation also believe in working hard and partying even harder.”