Category: MEDIA

  • Ranjona Banerji: Not enough on heat wave

    By Ranjona Banerji

     

    The latest count is over 2000 deaths in India because of the heat. Most are in Andhra Pradesh-Telangana but there are casualties across the nation. However, if you only relied on the Indian media to give you this information, you would have to concentrate on local media or mainstream South-based media. For the national media, 2000 deaths is a side story to all the usual political hoopla that we are obsessed with.

     

    So the main headlines in print and on TV have been one year of Narendra Modi, one year of Narendra Modi, one year of Narendra Modi, Kejriwal v Jung, school board results, the President of India and Bofors, TRAI allegations against Manmohan Singh, Manmohan Singh meets Modi, Rahul Gandhi eats fish in Kerala and more along those lines.

     

    Before all you defensive journalists get your knickers in a twist and mutter over stories that were carried on the heat wave please compare them to all the other headline news and you might get a chance to understand my point.

     

    My case is simple: whatever you did was not enough. There has to be more to newsgathering than politics and minutiae reporting about our (I mean “your”) political heroes. And this north-south divide has surely run its course. We cannot possibly boast of how we have entered the 21st century as a nation and still determine that 1400 people dead in South India is of little concern to people living north of the Vindhyas.

     

    The editors of the Dehradun edition of the Times of India for instance have decided that we who live here are not interested in these deaths at all. However, the local Garhwal Post is interested. So is the dak edition of the Hindu from Delhi, the Indian Express and of course the most news on the deaths comes from Asian Age because of its Deccan Chronicle connection. I have not noticed too many commentators and experts wasting their time on these deaths either. I may be wrong but the general feeling seems to be: if it’s hot, the poor will die and please crank up the air-conditioning. And yet, there are issues about global warming, environmental damage, increasing deforestation and development and water shortages which lead to these deaths. Are these not important?

     

    Am I being unfair? In 2013, I was in England in the summer. It was blisteringly hot. Two people died from heat reactions, including one young soldier. The coverage was constant and comprehensive. I am being unfair here and making a comparison. Things have reached such a pass that you can get better news of the heat wave in India from foreign websites, news channels and newspapers.

     

    **

     

    In all the massive sycophancy shown to politicians of this hue or that by journalists, you have to commend India’s cartoonists who have become our most objective commentators on life and politics. A big thank you to Keshav, Ajit Ninan, Manjul, Satish Acharya, Hemant Morparia and anyone else I have left out. I salute you!

     

    **

     

    What was the Mumbai Mirror thinking? Its film reviewer gave the film Tanu Weds Manu Returns two-and-a-half stars. This is why you hire reviewers: so that they share their opinions, favourable or critical, with your readers. However, after seeing a kinder public reaction (or reading other critics?), the newspaper put out a notice saying that since people liked the film, they were increasing the number of stars to three-and-a-half! Okay, you and I can read between the lines. It had nothing to do with readers or critics. Long live marketing!

    PS:  Just heard: the Mumbai Mirror reviewer Rahul Desai has quit on this issue.

     

  • Dear MxM: While teaching my daughter, I figured I’m a good writer. What are career prospects for a creative writer? No, not a journalist…

    By Jaisurya Das [updated]

     

    Sir, in your comment published two weeks back, you wrote that there’s nothing wrong in getting inspired by ideas of other media companies. But whenever one has tried to suggest ideas to my boss, he and the team in general shoot it down saying it’s already done by competition. That we don’t want to be seen as a me-too. How do you counter that argument?

    It’s not easy I can imagine since it’s your boss. However, let me give you a few tips that could make it easier. First things first, don’t get demoralised since this is a fairly common problem that a lot of talented minds have to face and deal with. Be rest assured you’re not Home Alone!  🙂

    a. It’s imperative that you understand that marketing myopia needs to be corrected with the basics. Show them cases of brands across the world, all of which have been me-toos and yet were super-successful.

    b. Do not, I repeat, Do not present or even think of adopting an existing idea without improving upon it. It’s critical that you take effort, apply mind and create a new execution methodology for the base concept . Hence, get your act together and only then present or discuss what you have in mind.

    c. Please understand that adopting a successful conceptual base is no cakewalk. Creating winning brands takes more than deep understanding of  the science of marketing. Deft artistry that can splash the right hues on the palette of the consumers’ neural network is the clincher!

    Hope this helps.  All the best friend.

     

    Shouldn’t news media companies make it mandatory for only those with a basic management degree to join at the entry level. Good talent will help improve the media industry.

    Oh, boy! Whoever gave you this impression is far removed from the basic understanding of the word talent!

    If this belief is yours, I suggest you do a study and check for yourself as to how many of the top-end media professionals, across functions are armed with management degrees .

    Yes,  it’s a no brainier that management degrees from good schools, add tremendous value and perspective to the student. However, it’s a given that the student must possess a fundamentally strong academic upbringing, an open mind and an absolute willingness to learn!

    At the risk of sounding harsh, May I vehemently state that, believing only people with such qualifications define talent is a sign of ignorance!

    Get down from that pedestal of belief. Walk the streets of craft instead…

    Incidentally, yours truly is merely a graduate , and that too in hotel management, psychology and emergency medicine.

    Yes indeed , this columnist has walked the revered corridors of the best business schools , never as a student though….only by invitation , to share my learnings and presumably a few metered doses of wisdom acquired over the years.

     

    I am a housewife, 36 years of age. In the process of tutoring my daughter, I have realised that I can be good writer. I don’t want to be a journalist, but what are the career prospects for a creative writer?

    Great!!  In fact in the past decade, creative writing has seen a surge in our country and is today financially rewarding , unlike the past.  You are probably an avid reader as well , buying many a book  for the  amazing breed of vibrant , fresh and talented Indian authors.

    There is ample opportunity now as the publishers are far more inclined to take the plunge and give definition to fresh writing.  Online and print media features, provide an excellent platform too.

    Go for it young lady, and for all you know , you may soon be a household name!!! All the best!

    Have a super weekend friends……Dear MxM will be back next week , same day , same space.

     

     

    Send your questions to editor@mxmindia.com with ‘Dear MxM’ in the subject line. Please do note that our Consulting Editor and Dear MxM columnist Jaisurya Das will not respond to questions individually. Dear MxM will appear on MxMIndia every Thursday. Soon, we are considering having special live counselling lectures across colleges in the country. Write to editor@mxmindia.com for details.

     

  • Zee channels launch on YuppTV across the Middle East

    By A Correspondent

     

    YuppTV has announced the launch of the rich repertoire of channels from Zee Entertainment in the Middle East. Middle East viewers will experience the gamut of entertainment offered on key Zee channels like Zee TV Middle East, Zee Cinema International, &TV Middle East, Zee Telugu, Zee Bangla Movies, Zee Living, Zee Bangla, Zee Marathi, Zee Kannada, Zing, Zee News, Zee Smile and many more channels which will be added to the bouquet soon.

     

    Present across 196 countries worldwide, Zee Entertainment has a viewership of over 960 million viewers globally. The bouquet of channels launched in the Middle East will give viewers access to popular Zee serials in Hindi and in regional languages, news coverage, health and living programs as well as movies in multiple Indian languages. Zee TV Middle East and Zee Cinema International are already leaders in their respective genres as per the television ratings released by Ipsos Stat in UAE.

     

    Making a commendable move to embrace the Middle East in its ambit and scope takes YuppTV from strength to strength, in being the only provider delivering 200+ Indian TV Channels worldwide in 13 languages, as Live TV, and 10 days of revolutionary Catch-up TV, along with unlimited Movies via YuppTV App on Amazon Fire TV, Android TV, Google App, LGTV, Opera, Panasonic, Samsung TV, WD, Android and iPhone. Presently languages being offered in Middle East include Hindi, Bengali, Marathi, Telugu and Kannada.

     

    Uday Reddy

    “Middle East provides a prime viewership base with unlimited potential for Indian television with Hindi and regional languages all set to capture a huge following. Taking Zee Entertainment, one of India’s largest television broadcasters to host its channels on YuppTV for viewers in the Middle East gives us as much pleasure as it will bring to the eager viewers. The increasingly vast South Asian population in the Middle East can now watch their favourite Zee content on our platform. They can now enjoy the shows of their choice on Zee channels whenever and wherever they choose to,” said Uday Reddy, Founder and CEO of YuppTV.

     

    Manoj Mathew, Chief Content and Creative Officer for Zee Entertainment MENAP said, “We are also the only network to offer varied local flavour in our programming for south asian viewers. Our first locally produced drama series for middle east viewers called Parwaaz got us record viewership last year. Similar experiments for content with a local connect is what differentiates us from the other south asian broadcasters and makes us the preferred choice of our viewers. We manage to capture the attention and elicit delight and interest from every segment of viewers, with offerings in every genre. News, Entertainment, Infotainment, lifestyle, we cover it all comprehensively. Our alliance with YuppTV to offer Zee bouquet of channels to subscribers in the Middle East is both exciting and enriching. Availability of YuppTV on various internet enabled devices enhances Zee’s reach multi folds. It is our firm belief that our offerings will be highly appreciated and viewers will enjoy the channels and their content as we create programmes of specific interest to please our various segments of audiences.”

     

  • Olx rolls out nationwide campaign featuring celebrities

    By A Correspondent

     

    Olx.in has launched four ads in Hindi, Tamil, Telugu, and Kannada, each featuring a celebrity superstar. All TVCs are weaved around a common theme – ‘Let the Old Make Way for the New’ or ‘Purana Jayega Toh Naya Ayega’. The ads that hit the TV screens on May 30, 2015, comprise of four different films featuring leading stand-up comedian Kapil Sharma, Tamil movie sensation Dhanush, Kannada hit-maker Sudeep, and Telugu star Allu Arjun. Another TVC featuring Bengali celebrity Mir Afsar Ali will be launched shortly.

     

    Said Amarjit Singh Batra, CEO, Olx.in, “The central thought behind ‘let the old make way for the new’ is that change leads to progress. Only when you let go of the old, you create opportunity for new things to happen in life. People have been selling everything from household items to cars on Olx in just a few hours! Olx is the easiest, and the fastest way in which people are upgrading these days, and bringing about a change in their lives. We hope that ‘Purana Jayega Toh Naya Ayega’ becomes both an incentive for people to let go and upgrade through Olx, as well as a mantra to live by.”

     

    “We are not just a local brand, we are a hyper-local brand, built by Indians and for Indians. This reflects in our marketing. We were the first internet company to make regional campaigns in local languages with regional celebrities using colloquial sensibilities and references. We have always been the first-movers in online classifieds, and that’s the reason that our brand today stands for the category itself commanding 85% market share of the C2C trade in the country” added Batra.

     

    Conceived by Lowe Lintas, the TVC featuring Kapil Sharma depicts a man literally stuck to his used car. Kapil, portraying the role of a security-guard, explains that he has been long stuck to it, refusing to let go. The man explains that it was his first car, and he doesn’t know what to do with it. Urging him to move on, Kapil takes the man’s phone out, clicks a photo of the car, and uploads it on Olx. Buyers start calling right away, and the car gets sold. The man is seen getting unstuck to his car, and upgrading to a bigger one. In his quintessential tongue-in-cheek style Kapil Sharma concludes – “No chipkoing, kyunki Purana Jayega Toh Naya Ayega”.

     

    Shayondeep Pal, Executive Creative Director, Lowe Lintas said. “Purana Jayega Toh Naya Ayega is based on our habit of stacking stuff at home which we might not be using. It is only by letting go of the old that you make way for the new. Kapil is the face of the masses. His sensibilities and style are something people relate to. We have used his style in this campaign to put across this message with satire. OLX is a great platform to help us meet people who might be waiting for the exact stuff we are selling.”

     

  • Nazara nets Manish Agarwal as CEO, eyes being largest smartphone publisher

    By A Correspondent

     

    Leading mobile game developer and publisher Nazara Technologies has announced the appointment of Manish Agarwal as Chief Executive Officer. Nitish Mittersain, who founded Nazara Technologies, will assume the role of the Managing Director.

     

    Formerly CEO of Reliance Games, Agarwal brings with over 16 years of rich experience in digital, consumer marketing and mobile gamingHe was instrumental for development of successful, multi-million download games including Real Steel franchise, Pacific Rim and Hunger Games Panem Run among others. He has held senior leadership positons at Unilever, Microsoft, Rediff, Infosys and UTV.

     

    Said Mittersain: “As an industry as well as a company, we are at an inflection point today. While on the demand-side, the adoption of smartphones and enhanced connectivity is helping the segment grow at an unprecedented pace, on the supply-side there is tremendous interest in the Indian market from global players, new entrants, content developers and investors. To remain competitive in this market, we need to scale up our operations and increase the management bandwidth, and this is where Manish will play a role. We are certain that his experience of running a large mobile gaming business, expertise of developing world-class games and passion for the mobile game developer ecosystem will help in taking Nazara to new heights.”

     

    Speaking about his appointment, Agarwal, said, “Nazara has been a pioneer in the Indian mobile gaming space. With an in-depth understanding of the gaming ecosystem and a highly talented team, the company is well poised to shift gears and enter a phase of faster growth. I am glad to be a part of Nazara, and together with Nitish will help steer the company and set it on course to becoming a world class mobile gaming company. ”

     

  • Hindi movie channels shrinks a bit in Week 21: TAM

    The Hindi movie genre shrunk a bit in Week 21 of 2015 (May 17 to 23, 2015), as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research

     

     

    :: In Wk 21 – 2015 (17th – 23rd May), Hindi Movie Genre shrunk by 3% as compared to Wk 20. This drop comes in the wake of IPL entering the play-offs week.

     

    :: While genre Reach has remained stable at 78.3%, it was a drop in Time Spent by Viewers by 10 Minutes that led to the decrease.

     

    :: However, this loss was only observed on Sony Max. The other two channels in the top 3, Star Gold and Z Cinema, benefited and crossed the 100 GRP mark, a first for Star Gold in 2015, which also managed to hold on to its second position in the genre.

     

     

    :: Total TV increased marginally and the movie genre obtained a share of 22%.

     

    :: Only &Pictures lost viewership in Wk 21, decreasing by 1 GRP. Other channels in the Top 6 held on to their viewership as well as their genre rankings.

     

    :: With only four days of the week seeing IPL-action, Sony MAX saw a drop during Prime-time as well as Off-Prime. The largest drop was observed on Saturday as it was IPL-free.

     

    :: Z Cinema and Star Gold, on the other hand, saw an increase across day-parts.

     

     

    :: While Star Gold raked in 19 GRPs through two airings of ‘Baby’ on Sunday and Saturday, Z Cinema relied on its consistent performers – ‘Ramaiya Vastavaiya’ and ‘Main Tera Hero’ to bring in 13 GRPs.

     

    :: ‘Baby’ on Star Gold was the highest rated movie of the week on the genre.

     

     

  • HT celebrate leadership status at GroupM in Delhi NCR

    By A Correspondent

     

    Even as there is an advertising war between The Hindustan Times (HT) and The Times of India (TOI) on readership supremacy,  HT organised a celebration party for “being the No.1 newspaper in Delhi NCR for the fourteenth time in a row” at the GroupM office at Cybercity, Gurgaon last week. The celebrations saw executives unwinding with a game of footfall, beer pong and beer chugging competitions.

     

    Saket Sinha, Principal Partner, Mindshare, GroupM, said, “I congratulate Hindustan Times, everyone is really happy. Thank you for giving us a wonderful Friday evening.”

     

    Gopal Krishan, Senior Director-The Exchange, Mindshare, GroupM, said, “The event was really nice. The party really brought two big media giants-GroupM and Hindustan Times together. Everyone enjoyed getting together, engaging in fun games.”

     

    The evening of celebration was enjoyed by people from most of the Group M agencies including Maxus, Mindshare, and Motivators among others and they all came together to congratulate HT for its win.

     

    Next, do we see a TOI party at GroupM’s Delhi office?

  • Millennials set the rules on Monies

     

    By Dyanne Coelho

     

    Millennials are setting the rules of the game. That’s what Jennifer Grazel, Global Marketing Director, Financial Services Vertical for LinkedIn, believes. At the second edition of the LinkedIn Finance Connect, held last week, Grazel elaborated on how today, disruption equals innovation, and in the post digital age – defined largely by millennials and the way they operate — there has been a disruption in the way things work.

     

    The three key elements to building a successful brand image in an age of digital revolution are trust, having relevant content and focusing on the customer-decision journey, Grazel said, adding, that since “the customer journey is becoming the brand”, one needs to be authentic, relevant and constantly engaged in dialogue. Appropriate advice in a meet where the topic of discussion was ‘Building and Nurturing Relationships in a Networked World’.

     

     

    Insights from the study:

    Exceptionally high optimism:

    According to the study,96% of affluent Indian millennials believe and are optimistic that every citizen has an equal opportunity to achieve success and prosperity through hard work, determination and initiative. This sentiment was highest amongst other countries surveyed.The opportunities that lie ahead is what makes them feel most confident about the current period.

     

    Marketers may therefore need to customize their products and relook at the traditional ways of marketing them to the new age affluent millennial force which is tech-savvy, more dynamic and relies immensely on what’s most relevant ‘now’.

     

    Global and social mobility equals personal success

    The millennials (18-34 year old) measure personal success through social and global mobility. This generation gives immense importance to personal vision. Success to 15% of the affluent means being financially able to travel and see the world. Moreover, 15% see success as doing better, financially, than their parents did.

     

    With success being so closely tied to lifestyle changes and personal engagement, brands need to alter their strategies to foster and engage with the millennials to match up to their fast-paced lives.

     

    Social networks drive personal financial strategies

    Being the first generation to have grown up in a digital world, millennials are technologically savvy and socially driven. The study reveals that 86% of the affluent millennials use social media for obtaining financial information. This choice of sourcing information further impacts their personal financial strategies and their methods of interacting with financial services brands.Interestingly, 71% of affluent millennials surveyed said that they are willing to try financial services offered by non-financial service brands.

     

    Hence, in order for brands to attract millennials, they need to be present where this audience spends most of its time. In this case, visibility on social networks is the key to engagement.

     

    Financially aware

    The research showed that 57% affluent millennials rate themselves as having advanced financial knowledge and this is higher than the global average.  With more than half of the affluent millennials in India being confident about their personal financial strategies, marketers need to generate targeted content which can position their brand as trustworthy, transparent and in alignment with this generation’s financial needs.

     

    According to Krishna Zulkarnain, Head of Marketing, APAC at LinkedIn, there’s a new wave taking over the business world, and it’s called ‘social selling’. About 75 per cent of buyers today use social media to make purchase decisions. “Our buyers are no longer passive consumers, but active solution seekers,” he said. Indeed, some 95 per cent of decision makers expect new or different insights from sales professionals. The era of cold calling is dead; only warm gestures work today, Zulkarnain informed. “It’s not always about finding people to talk to in the BFSI industry, rather it’s about finding the right people,” he said. Because the financial industry involves money, the challenge here is building trust, and building it in the fastest amount of time. “The tables have turned. The consumer is now the one in control,” Zulkarnain added.

     

    The Chief Marketing Officers’ roundtable saw participation by Sagnik Ghosh, Head of Marketing, Axis Bank, Manish Jain, Group Marketing head, Bajaj Finserv and Balaji Viswanath, Director Digital Marketing, American Express. The session was moderated by Edward Bray, Group Marketing Manager, LinkedIn. The discussion centred on disruptions caused to the financial services industry in the age of digital revolution. “Social media is now the key to target your stakeholders. We need to reinvent ourselves, because there is a new platform in the game,” said Jain, adding that this platform could either disrupt or engage the BFSI sector, depending on how it was used. While everyone agreed that social media is the main factor for the disruption, they also agreed that it is a tool bringing rapid transformation. “Everyone wants to see the mobile version of anything, first, today,” said Viswanath. Payment systems are evolving, and consumers are making financial decisions based on what they read online, Ghosh added. “We ought to move from tapping mere customers, to tapping the entire ecosystem,” Jain said.

     

    In their session, entitled ‘Content is Currency: Content Marketing for Financial Companies’, Grazel and Jennifer Cronin, Director of Social Content, BlackRock, delved deep into BlackRock’s digital strategies. Cronin stressed the fact that content marketing requires a great deal of both time and resources commitment. Everyone loves to tell a story, but what that story is, is the question, Cronin said. “Great content is the first part; you cannot sell something without it. People are smart, they know what you’re doing,” she added.

     

    A study conducted by Ipsos on millennials shows that 77 per cent picked a company that has a mobile app with full features. An insightful discussion on understanding Indian millennials had a panel including Tushar Vyas, Chief Strategy Officer, South Asia, Group M; Amit Adarkar, Managing Director, India, Ipsos; Peter Hubert, Head of Insights, APAC, LinkedIn and Grazel. Millennials now want a continuous sense of engagement, and on their terms. “Millennials are more interested in a better lifestyle than wealth,” said Hubert. In fact, this is the time to be optimistic as 60 per cent of affluent millennials are confident about the country’s economic future, the study showed. “Financial products that can engage millennials, is the way forward,” Vyas concluded.

     

    The ‘trending’ topic for the evening was the disruption caused to the financial services industry in the digital era. Olivier Legrand, Head of Marketing Solutions, APAC and Japan, LinkedIn, highlighted that the Indian market is now paying heed to the digital revolution. India is the second-largest country, after the US, in terms of LinkedIn users, Legrand said. Even though the internet is yet to penetrate many parts of the country, the Indian presence on LinkedIn is growing on a large scale every day.

     

  • SCoRe gets PRCAI endorsement, both to collaborate

    By A Correspondent

     

    The Indian School of COmmunications and REputation (SCoRe), India’s first school of Strategic Communications located in Gurgaon and the Public Relations Consultants Association of India (PRCAI) formally announced a collaboration. By way of the collaboration, PRCAI has formally endorsed the programme offered by SCoRe making it the only Public Relations programme in the country endorsed by the association. The association will also promote SCoRe among its members, other stakeholders and public at large.

     

    Nitin Mantri, President, Public Relations Consultants Association of India said “I am very excited to announce our partnership with India’s first school dedicated to Public Relations. The launch of a Public Relations school was the need of the hour for the industry, as there is a huge scarcity for young and well-rounded talent in our profession. We hope that SCoRe will fill this gap and the communications profession will be able to benefit from this initiative in the long run.”

     

    As a part of the collaboration, the PRCAI President will be the ex-officio member of the Advisory Board. At least four representatives from PRCAI member firms will be part of the Academic Council. There will be two PRCAI scholarships, where the seats are offered at half the fee.

     

    Amith Prabhu

    Amith Prabhu, Founding Dean, SCoRe said, “It is great to be supported by the only Public Relations Association of India that represents consulting firms. As the first post-graduate school of Public Relations we have a responsibility to offer a high quality programme. We are fortunate to have the backing of PRCAI. We hope this collaboration stands the test of time and we are able to deliver best in class talent in the coming years.”

     

    SCoRe was launched earlier this year and will commence its first batch in July. Admissions to the 10 month full-time programme are open. The school will have a focus on corporate communications and political communications. The school is governed by an advisory board and an academic council.

     

    PRCAI is the association of the leading PR consultancies in India. It consists of various chapters and has over 20 member firms.

     

  • Ranjona Banerji: Is there enough scandal in sports journalism?

    By Ranjona Banerji

     

    The way sports journalists look at scams, scandals and problems within the sport they cover is very intriguing. Many, and this is hardly surprising, choose sports because they have a passion or a fan interest. This makes them some of the best writers in the entire gamut of journalism. But does it make them good journalists? No one covers a civic beat for instance because they have had a childhood passion for municipal politics. But it can and is a treasure chest of great stories and an opportunity for excellent journalism.

     

    So the “Sepp Blatter and FIFA versus the rest of the goodie-goodie world” story was impossible to decode for the casual observer. And everyone agreed that it would make no difference to football fans across the world. The western media, sports and otherwise, often looks at such scams in terms of how the third/non-white world operates. So the main objection to Qatar being awarded a football World Cup was the human issue labourers dying while making stadia. However. it could be postulated that workers might also die building other structures in Qatar. It seems a logical impossibility that they only die when connected to football.

     

    If there is no outrage for those deaths then it would imply there is a bigger picture or the anti-Qatar feeling is tinged with racism and hypocrisy in the world of football. You see this very often with some parts of the British media and cricket where everything immoral about betting and match-fixing is sub-continental – the former Empire acting up and proving why the Brits shouldn’t have left. The “white” cricketers involved (and there are many) is because they were naive, innocent, trapped, really thought they were discussing the weather and so on.

     

    Even when former South African cricket captain Hansie Cronje was caught by the Delhi police with incontrovertible evidence of involvement in match-fixing in 2000, several sympathetic articles appeared in the western press on how a believing Christian could never be involved in such stuff. Cue in evil Indian police authorities for daring to point fingers at a white man!

     

    This is not meant to be a diatribe against racism in cricket journalism. It is just an example of how sports and general journalists cannot sometimes see the woods for the trees. They get caught up in other issues (why is the BCCI so powerful) or get affected by their fandom (how can someone who bats so well be a crook). I worked for a short while with a cricket magazine in 2000 when the match-fixing scam broke. Many of the sports journalists around me were genuinely shocked that such a thing had happened even though rumours had been swirling around for years and Tehelka had done a sting operation on dodgy dealings in cricket some years earlier.

     

    While cricket fans were to some extent appalled as events unfolded in 2000, we have clearly been told that no football fan is bothered by what FIFA is accused of. Like the intrigues of the BCCI, many international sports associations are dominated by one man, full of money, politics, lifestyles and fun and games of various sorts. Blatter’s surviving skills outdo most reviled BCCI members so what does that tell us about sport and fairplay?

     

    In tennis, which I watch very closely, I have noticed that issues of drug abuse and betting are barely reported before they are swept under the courts. French sports magazine L’Equipe went hammer and tongs at Lance Armstrong for drug abuse as he won Tour de France after Tour de France until they were proved right. But French tennis player Richard Gasquet gets a small ban and a tiny rap on the knuckles for kissing a girl at a party and getting cocaine all over his lips. Really. Marin Cilic comes back from a drug-related ban and wins the US Open. Hmm. Even if they are both innocent, and they may well be, where are the stories?

     

    It is, intriguingly, the players who talk the most about drugs and betting but cursory attention is paid to what they say. A scandal of sorts has emerged in the ongoing French Open about defending men’s champion Rafael Nadal asking the Association of Tennis Players to remove a chair umpire from his matches, a request apparently not made to the French Open but still followed. Senior and well-respected umpire, Carlos Bernardes’s apparent crime was to enforce the ATP’s own rules against Nadal. In other words, he was doing his job. There has been some minor reporting on this and other top players have objected to the favour done to Nadal, but that is about it. Has anyone seen much on this in the Indian media, although the French Open is covered by all newspapers?

     

  • Turner APAC announces changes in top deck

    By A Correspondent

     

    Voo Chih Yeong

    Turner Asia Pacific has announced several changes to its management team to support growing demand in Southeast Asia, Australia and Pacific markets. The changes include new positions for Robi Stanton and Vishal Dembla, as well as the appointment of Voo Chih Yeong.

     

    This move comes on the back of several new brand launches, including the addition of Oh!K and World Heritage Channel to Turner’s portfolio, and the relaunches of Warner TV and Boomerang.

     

    Robi Stanton

    As part of the expansion, and emphasizing the importance of the Australia market, Robi Stanton has been promoted to General Manager – Australia, New Zealand and Pacific Territories. She will oversee all of Turner’s commercial business relationships in these markets, including ad sales, content sales and network distribution.

     

    Appointed Vice President – Southeast Asia, Voo Chih Yeong will assume responsibility for all affiliate partnerships in key markets such as Singapore, Malaysia and Indonesia. Mr. Voo joins Turner from Sony Pictures Television Networks Asia effective June 3.

     

    Vishal Dembla

    In addition, Vishal Dembla has been promoted to Vice President – Hong Kong and Southeast Asia, with a remit that includes Hong Kong, Thailand and Indochina. Dembla recently spearheaded a number of initiatives including the launch of Toonami, Boomerang and POGO in Thailand, and was part of the team that developed Oh!K, the region’s newest Korean entertainment channel.

     

    “Turner’s rapid expansion across Southeast Asia and the significance of the Australia market has triggered this important change,” said Phil Nelson, Turner’s Managing Director and Senior Vice President for North Asia and Southeast Asia Pacific. “We work with demanding, world-class partners and they deserve the best team to support their business. I’m confident that our outstanding brands and this new-look, high-caliber team can meet these growing needs.”

     

  • Sony Six announces Hindi feed of popular show TNA

    By A Correspondent

     

    SONY SIX has announced the launch of the Hindi feed for their premier wrestling entertainment property – Total Non-stop Action (TNA).  Starting 6th June, 2015, every weekend at 9pm, the channel will air 2 hours of the best of wrestling entertainment in Hindi across India. The announcement comes as a major development in response to the growing popularity of Mahabali Shera, the first-ever Indian wrestler on TNA. This announcement also marks a significant investment by SONY SIX towards the growth of wrestling programming across the Indian market.

     

    The televised show hours will be encapsulated under the branding ‘Shera ki Kahaani’ that will feature India’s very own Mahabali Shera aka Amanpreet Singh and follow his storyline right from his entry in TNA, a major step forward towards bolstering Shera’s following in the country. The development follows the recent announcement of TNA and Sony SIX having signed a long-term deal that will make the channel the exclusive home for all TNA-based content until 2022.

     

    To garner viewer interest, the channel has initiated an on-air campaign, including promos inviting viewers to catch his story exclusively on SONY SIX. Through this initiative, the channel aims at expanding their current programming reach amongst the vast Hindi-speaking population which also follows combat sports keenly.

     

    Prasana Krishnan

    Speaking on the announcement, Prasana Krishnan, Business Head, SONY SIX and SONY KIX commented, ‘‘We are really excited to announce the launch of an alternative language feed for TNA as with this initiative we move into the next phase of expanding the popularity of TNA in India. This endeavour aligns with our commitment to constantly innovate and offer localized content to appeal to the taste of our Indian viewers. Shera’s introduction has managed to further Brand TNA in the country, and now with the launch of local feed, we aim to further expand the sampling of the sport amongst the mass viewership demographic in India.”