Category: MEDIA

  • Raman Kumar to direct Big Magic show

    By A Correspondent

     

    Veteran television director Raman Kumar is set to direct a show for Big Magic, the Reliance Broadcast Network Limited (RBNL) channel, which has positioned itself as a one-stop destination for humour. Titled ‘Bal Gopal Kare Dhamaal’, the show will explore the equation between the common man and young Krishna in a modern-day setting. It will air from December 22 at 8.30pm, Monday through Friday.

     

    Well-known TV actor Satyajit Sharma plays the lead. Talking about his role, Satyajit said that this will be the first time that he will feature in a comic role. “The depiction is so close to life that I could not resist the offer.” The young Krishna or Bal Gopal will be played by Meet Mukhi.

     

    Commenting on the new show’s launch and how Bal Gopal is going to be different from other similar fare on young Krishna, Uditanshu Mehta, creative director, Big Magic, said that the unique relationship between god and the common man is going to draw the viewers. “It will decode a multitude of issues through a friendly lens of satire and humour.”

     

    The channel will launch ‘Bal Gopal’ with a 360-degree multiple media marketing plan, that will include television, radio and on-ground activity. Big Magic, which has established itself in the Hindi heartland, is now working on increasing its viewers in other regions including Maharashtra.

     

  • Ranjona Banerji: Sympathy for the ill-informed DD anchor?

    By Ranjona Banerji

     

    Last week, a video of a Doordarshan anchor at International Film Festival of India (IFFI) in Goa went viral. Let’s be clear. The girl was awful. She was babbling, did not know cinema, did not recognise important people, did not know how to look at the camera, got easily distracted, did not seem to realise she was on air, kept nodding at people who were off-camera, asked inane questions and was a total disaster.

     

    Unfortunately for her, her horrendous second appearance on national television was captured for posterity and seen by thousands on social media who may not have otherwise watched Doordarshan. She was also the subject of the sort of vicious remarks that social media excels in. People speculated about whether she was so happy because she had lost her virginity to her being stupid, crazy, dumb and so on.

     

    The girl is apparently “traumatised” by the attacks:

    http://www.telegraphindia.com/1141129/jsp/nation/story_19102425.jsp#.VHlBlP9yrk1.twitter

     

    Let’s assume she has no future in television after this debacle.

     

    But let us also spare a thought for the training that goes into being on television. Or lack of it, as in this case. The head of Doordarshan’s Mumbai office (responsible for the coverage) says her mike was not working. But this technical issue was the least of her problems. She clearly had done no homework and did not know what she was talking about. So what was she doing on air in the first place? We all understand how shallow we are but surely, surely, a few more skills are required in this job than a pretty face? Was there no one more experienced on DD’s payroll or phone books?

     

    Once it was obvious just how she couldn’t cope, why didn’t DD take her off air? They’ve done enough disastrous switches in the past – my own most traumatic was switching to news at the end of a Wimbledon final in the late 1970s – to know how it can be done. One of those “Rukavat ke liye khed hai” (we are sorry for the break) messages that were once a staple on DD? No? Then how about someone with half a brain using at least a quarter of it?

     

    And finally, the cruelty on social media is a given. But it is also true that those who can dish it out can rarely take it. Lesson for us all in there somewhere.

     

    **

     

    Two girls are groped in a bus (Rohtak, Haryana). They decide to fight back and thrash the men involved. The passengers watch the fun. The bus driver and conductor do nothing. One girl is thrown off the bus. Usual national and television outrage after.

     

    However, why do news channels make this a political issue? And am I really asking this question? Some problems are social issues and the treatment of women is one of them. No matter which political dispensation is in power, misogyny and patriarchy squeak through. Why not speak to social activists, to the cheerleaders of patriarchy, to the families of the men who groped these women and leave politicians out of it? Most serious conversations get diverted into that ridiculous you did this, you did that game and the issue is forgotten.

     

    Sorry. I have to end here. I’m going to look for a brick wall.

     

  • ET Now to host 2nd India Economic Conclave in New Delhi

    By A Correspondent

     

    In the backdrop of India’s new-found confidence, ET NOW is back with the second edition of India Economic Conclave aptly themed – ‘India: The Giant Awakens.’ The event will be held on December 06 at the Taj Palace Hotel, New Delhi from 11 am onwards.The Conclave will bring together captains of Indian industry, policy makers, institutional investors and civil society leaders. The deliberations will pave the way for a constructive dialogue on how the Government and Industry can seize India’s unique moment in history.

     

    Union Finance Minister Arun Jaitley will inaugurate the event and deliver the keynote address.Key ministers including Railway Minister Suresh Prabhu, Industry Minister NirmalaSitharaman and Power Minister Piyush Goyal will be addressing the day-long conclave.​

     

    MK Anand, Managing Director and CEO, Times Television Network said,“The domestic and global sentiment over India’s economy has undergone a sea change, which gives us confidence for new beginnings. As a catalyst of positive change, ET NOW feels that this is the opportune time to bring together various stake holders to deliberate and agree on ways so that the potential of the nation can be realized.”

    R.Sridharan, Managing Editor, ET NOW said, “Buoyed by​ the success of the first edition of India Economic Conclave, we are delighted to bring it back bigger and with a far more optimistic outlook.

     

    ​The conclave theme aptly captures the prevailing mood in the economy and we believe this unique thought leadership platform will provide breakthrough ideas and solutions for both the Govt and Industry.”

     

  • Damon Johnson appointed SVP – Business Development at YuppTV

    By A Correspondent

     

    Damon S Johnson

    YuppTV has announced the appointment of Damon S Johnson as Senior Vice President – Business Development. As part of his new role, Damon will – lead the development of distribution partnerships and explore, and build new content and entertainment options for the burgeoning over-the-top (OTT) internet TV market.

     

    Damon Johnson brings with him over two decades of valuable industry experience having worked in the industry’s leading organizations as an executive responsible for building digital businesses. Most recently, Damon Johnson was at PlayStation where he led Sony’s efforts to build an OTT entertainment platform. As an early believer in OTT, he joined PlayStation to establish the Media and Entertainment group where he successfully led a team that negotiated with Netflix, Amazon Instant Video, Redbox Instant by Verizon, HBOGO, EPIX, Disney, ESPN, DirecTV, DISH, NFL, MLB, NBA and NHL to build the industry’s leading OTT platform on PS4, PS3, VITA and VITA TV. Prior to PlayStation, he was responsible for building the digital media division for Fox Sports in Latin America.

     

    Uday Reddy, Founder and CEO, YuppTV said, “At YuppTV we have built the Number One South Asian language subscription service delivered via the internet, mobile phones and now connected TV devices (OTT).  In order to further this growth and open new markets, we have brought Damon Johnson on board to lead our distribution partnership development and leverage our industry-leading OTT platform to explore and build new content and entertainment options. We are pleased to have someone who brings years of experience, hands on approach, and creativity, to the team. We welcome Johnson to the YuppTV family.”

     

  • ‘Aap Ki Adalat’ puts up mega show on eve of 21st anniversary

    By A Correspondent

     

    Aap Ki Adalat celebrated completion of 21 years by hosting one of the biggest gatherings ever witnessed in recent times. In a dazzling event organized by India TV at Pragati Maidan, the attendee list sported names like President Pranab Mukherjee, PM Narendra Modi, Union ministers including Arun Jaitley, Smriti Irani, Venkaiah Naidu, Suresh Prabhu, Ravi Shankar Prasad, Prakash Javadekar, Ram Vilas Paswan, Dharmendra Pradhan, Rajyavardhan Rathore and Najma Heptullah. BJP President Amit Shah, Lok Sabha Speaker Sumitra Mahajan and former LS Speaker P A Sangma and BJP Chief Amit Shah also attended the event. Chief ministers Shivraj Singh Chauhan, Vasundhara Raje Scindia, and Harish Rawat too made it to the event.

     

    The three Khans of Bollywood – Shah Rukh, Salman and Aamir, were joined by other stars from Bollywood including Anil Kapoor, Ajay Devgun, Hema Malini, Anupam Kher, Sonakshi  and Shatrughan Sinha and Rani Mukerji.

     

    The top highlights of the evening included PM’s Modi’s heartful recollection of his experiences with Aap Ki Adalat and when the three Khans attempted to put Rajat Sharma behind the dock to grill him.

     

    PM Narendra Modi talking on what makes Aap Ki Adalat distinct observed, “In the 21 years of this show, nobody has been forced to reply. Rajat knows the art of extracting a reply through his sweet questioning. Another big quality of Rajat is that he uses his tongue sparingly in his show, but he uses his heart to the fullest. A clever mind works behind this.”

     

    Rajat Sharma
    Ritu Dhawan

    Rajat Sharma, Chairman and Editor-in-chief, India TV said, “I am short of words to express how overwhelmed & humbled I feel right now. Over the last two decades I was simply focusing my doing my job right, I never expected the amount of affection and respect showered upon me by all including country’s topmost Icons.”

     

    Speaking on the grand success of the mega event, Ritu Dhawan, MD & CEO, India TV observed, “When we first thought of marking the occasion, we always knew that this is going to an industry benchmark, however I have no doubt now that our expectations have been hugely exceeded. This has been a truly superlative success & people will remember this for a very long time.”

     

  • Senior Editor Rupali Mehra moves on from Times Now

    By A Correspondent

     

    Rupali Mehra

    Primetime news anchor and Senior Editor of Times Now, Rupali Mehra has resigned after more than nine years with the channel. Rupali Mehra was part of the core startup team handpicked by Times Now’s Editor-in-Chief, Arnab Goswami.

     

    In her near-decade stint with Times Now, which has consistently topped the ratings as India’s No. 1 English news channel, Rupali Mehra held several senior editorial positions. She’s been a regular face on the channel’s daily prime time news and the 9 pm news report on weekends.

     

    Confirming the development Rupali Mehra said, “A small team of us started Times Now with literally a paper and pen and lot of ideas. I feel proud to have seen the channel take shape and grow into an independent, fearless entity that has changed the face of television news in India. With the channel now running on its own steam, it is time for me to take up a fresh challenge.”

     

    Prior to joining the start up team at Times Now, Rupali worked with several leading media companies like NDTV and Reuters. She was also one of the early movers into the digital content space having worked with an American telecommunications company in setting up community news portals in India in 1999.

     

  • Platinum Media wins Lenskart Media AOR

    By A Correspondent

     

    Lenskart.com, India’s largest online retailer of fashionable and stylish eyewear has appointed Platinum Media, a part of Madison Media Group as its media agency.

     

    Commenting on this development, Peyush Bansal, CEO and Founder, Lenskart.com, said “Lenskart has firmly established its brand identity in the mindscape of Indian consumers. As we go along we keep introducing newer conveniences for our patrons such as the home eye check-up programme, try-before-you-buy, virtual studio etc. Through our association with the Madison Media Group, we wish to create a consistent and effective engagement with our new and existing customers and attain new heights of brand loyalty and salience.”

     

    Said Basabdatta Chowdhuri, CEO, Platinum Media: “We are delighted with our partnership with Lenskart and are confident that we can add strategic value to this online brand and make it a household name across the country.”

     

  • Shine launches new advertising campaign

    By A Correspondent

     

    Shine.com has put up a good show this year that saw them launch a portal exclusively for IT jobs (tech.shine.com), increase their database to 15 million, venture into e-learning offerings for candidates and substantially increase their new client count apart from improving satisfaction levels of existing clients.

     

    Seeing the increasing usage of mobile phone in job search, Shine.com is now targeting to become a ‘mobile-first’ company where the entire registration and job search process for a candidate can happen only on a mobile phone. Apart from simplifying the user flows on mobile, Shine.com has also added exclusive features on its mobile app that lets candidates leverage their personal networks to find people in companies where they want a job.

     

    Commenting on this unique feature, Amit Garg, Business Head – Digital, HT Media, said, “For us to give value to jobseekers and recruiters, we are always experimenting with new technology to create brand new solutions that would take the industry ahead. While doing so, our research pointed us to the ‘power of weak ties’, a seminal study that says that your next career move is likely to come from people who are not our closest friends but are likely to connect you to professional circles that you don’t have access to. Our new app leverages these ‘weak connections’ of a candidate and our consumer proposition says that Shine.com will come to your use where your best friends cannot.”

     

    Rohit Ohri

    Rohit Ohri, Executive Chairman, Dentsu India and CEO Dentsu Asia Pacific (South), said, “We’re really excited about the new Shine.com campaign. Conceptualised by Soumitra Karnik and the Dentsu Creative Impact team, the campaign introduces a mascot for brand Shine.com. A mascot who is an innovative thinker and a quick solution provider to everybody’s job-related problems. We’re hoping that Mr M will become a brand property that will give Shine.com memorability, relevance and ultimately leadership in the category.”

     

  • Ogilvy to handle creative communications for Brand Bhaskar

    By A Correspondent

     

    Dainik Bhaskar has awarded Ogilvy the creative duties for its brand Dainik Bhaskar. With a single state presence till the year 1997, the brand has aggressively expanded its footprint across 14 states in India since then; the most recent launch being in the state of Bihar in January 2014. Today, Brand Bhaskar is a leader in print readership operating in the highest growth markets in India, being an integral part of daily lives of 19.8 million readers.

     

    As the new partner, the creative agency will be responsible for all creative communications which will be rolled out under the brand. Ogilvy will focus significantly on building strategic pillars for the brand’s communication and articulating it’s positioning to Brand Bhaskar’s relevant audiences across the country.

     

    Girish Agarwal

    On aligning with Ogilvy as the brand’s creative partner, Girish Agarwal, Director, Dainik Bhaskar commented “Brand Bhaskar has come a long way and we constantly ask ourselves ‘what next and where do we take the organisation and the brand’. We welcome Ogilvy on board as they bring with them their expertise and strong repute of building sustainable brands. The Bhaskar way of journalism has always believed in ‘kendra  mein pathak – putting the reader first’ and is highly trusted for its unbiased, objective coverage. As our partners the Ogilvy team plays an immensely significant role in integrating our values and philosophy in their creative approach that will resonate with our audiences in a way that they continue to take pride in associating with the Bhaskar Brand.”

     

  • Mindshare, Google team up and launch ‘Search As Signal’

    By A Correspondent

     

    Mindshare has announced a new product, Search As SignalTM (SAS), to inform media decision-making for Mindshare clients.

     

    Search As Signal has access to aggregated, indexed search trends that can be filtered by country to give marketers information on whether they are trending up or down relative to their norm or the category norm. With proprietary category definitions crowdsourced, analyzed, and defined by Mindshare and Google, SAS looks at brand and category activity outside the brand-messaging vacuum. The SAS alert system gives Mindshare clients an early indicator if a category or brand is accelerating, giving teams real-time insights to turn into media actions that influence content, keyword search and paid media decisions.

     

    SAS, unique to the marketplace, lets Mindshare clients access customized, fliterable, aggregated and anonymized search trends relevant to their brands and categories (on an non-exclusive basis). Thus Mindshare clients can understand where a brand sits in the larger cultural environment of search activity. The initiative combines Google’s global reach and Mindshare’s global network to bring unprecedented insight and data to Multinational clients.

     

    “Leading agencies, like Mindshare, are helping to offer their clients’ a holistic view of how their campaigns are performing across channels as search activity is a strong signal,” said Anya Paul, Global Agency Business Leader, Google.

     

    “We’re happy to work with them to make insights available through THE LOOP and Search As Signal to enable their clients to make smarter investment decisions.”

     

  • FCB Ulka Digital and Tata Value Homes unveil ‘One Nation One Price’ proposition

    By A Correspondent

     

    Tata Value Homes Ltd. (TVHL) along with FCB Ulka Digital has pioneered the journey of online home booking with Tata Value Homes. Leveraging on the opportunity of festive season and championing the e-commerce route, Tata Value Homes launched the first-ever e-commerce portal for buying homes with a retail pricing proposition of One Nation One Price. So far over 300 homes have been booked within just few days of the launch.

     

    For decades the behaviour and method of buying homes in India has remained the same. Home buying is still a long struggle accentuated by problems such as tedious booking procedures, lack of trust, no transparency, etc.

     

    Keeping these challenges in mind, a year back, FCB Ulka Digital with Tata Value Homes embarked upon this online journey of facilitating house buying. The communication objective during the festive campaign was to reinforce this convenient and innovative method of buying homes online.

     

    To give further impetus to the idea, the team promoted India’s First Real Estate Website for buying homes. This website for the first time ever sold houses across cities such as Mumbai, Bengaluru, Chennai, Ahmedabad and Pune at the same price on the theme – One Nation, One Price.

     

    The campaign received an overwhelming response with thousands of users showing interest in the campaign leading to an online sale of over 300 houses. “Evolution of Indian consumer over the years to embrace the e-commerce platforms has opened up the market for consumers across the globe. With the increasing internet penetration, this new platform builds on the vision of being the largest provider of homes. We believe this will enhance the overall experience of the consumer in completing his online home buying experience”, shared Brotin Banerjee – MD & CEO Tata Housing.

     

    Commenting on the success, Satish Ramachandran, Sr. Vice President of FCB Ulka Digital said, “We have always believed digital can work wonders for brands and this campaign testifies the same. It introduces a whole new behavioral change amongst the customers, thus changing the marketing trend in the real estate segment.”

     

  • Jury announces the winners of Mumbai Moments 2015

    By A Correspondent

     

    The judging process for the photo contest – Mumbai Moments 2015, came to a close on December 4, 2014 by a three-member jury comprising of Mahesh Bhat, film director, Nandini Dias, CEO, Lodestar UM and Mukesh Parpiani, Senior Photo-journalist and Head of Piramal Gallery, NCPA.

     

    The images for the contest are required to capture Mumbai’s mood – the memorable moments that make the city what it is. About 70 photographers submitted their entries with photographs numbering nearly 800.

     

    The following entries have been judged as the best 13 that will be included in the Mumbai Moments 2015 calendar:

     

    Cover Swapnil Sakhare – DNA
    January Ashish Rane – Mid-Day
    Februry Amay Kharade – Mumbai Samachar
    March Ashish Raje – Mumbai Mirror
    April Shadab Khan – Mid-Day
    May Nimesh Dave – Mid-Day
    June Raju Shinde – Mumbai Mirror
    July Indranin Mukherjee – AFP
    August Nimesh Dave – Mid-Day
    September Anshuman Poyrekar – Hindustan Times
    October Shadab Khan – Mid-Day
    November KK Choudhary – Times of India
    December Sanjay Hadkar – Times of India

     

    The winners will receive a certificate, trophy and cash prize when the calendar is formally released later this month.