Category: MEDIA

  • 1 Minute View: 10-day ban on Comedy Central is not funny

    The Ministry of Information and Broadcasting’s decision to ban Comedy Central for 10 days would have come as a shocker. A shocker to not just the popular comedy channel, but also to the various English entertainment channels on air in India.

     

    While the ministry may have done no wrong as it’s simply following the rules laid out, we think there is need for a rethink for the government. The audiences who typically watch English GECs can also watch uncensored, unbleeped content via the internet. So, if the government is serious concerned by a billion-plus Indians not getting degraded, then it must do something about the internet too. Which it knows it can’t.

     

    We think it’s important for the IBF and the English GECs in particular to ask the government to relook at some of the clauses that constitute the relevant laws. For, if that doesn’t happen, then they may as well show sanitized stuff like Yes Minister. Or Charlie Chaplin movies.

     

    Many of the complaints received by the broadcasting self-regulator Broadcasting Content Complaints Council (BCCC) are against the English GECs.

     

    The move is also an alert for all other channels which air content that’s risque, especially reality shows and movies that pass off the “objectionable” stuff in the garb of wholesome entertainment.

     

    For Comedy Central, the ten days will pass off in a breeze. But the real battle will be thereafter. How does it show contemporary funny stuff without upsetting the moral brigade and the government.

     

    We are sure it’ll find the answers. As also must all the others in the business. For in India, only the ‘clean’ can survive.

     

  • Is negative publicity a positive for brands?

     

    By Meghna Sharma and Ananya Saha

     

    The Indian Premier League had more than its share of negative publicity this season. Did the brands associated with IPL get affected too? And is it possible for brands associated with an event to avoid negative publicity around the event? Or is any publicity good publicity? MxMIndia spoke to industry professionals to find out what brands can do in such a negative scenario.

     

    Harish Bijoor, Marketing & Brand strategy specialist and CEO, Harish Bijoor Consults Inc

    Brands are like human beings; they are born, they live, they thrive and then they die. In this entire life-cycle, if a brand has a slur cast onto it, this slur lasts as long or as short as the memory of the brand-audience. A controversy is both good and bad for the brand. It is good as it keeps the brand in public mindsets longer, it is bad because it is a canker that affects the image of the brand at large.

     

    Brands that are active, dynamic, have large mind-shares and market shares alike, cannot really stay away from controversy. The silver lining is the fact that public memory is proverbially short. Very short. Irreverent brands love all kinds of publicity. Possibly IPL is on the cusp of being an irreverent brand. All controversy is good for such brands.

     

    Vandana Das, President, DDB Mudra Group, Delhi

    I do not think that any brand associated with IPL got affected with the recent controversies. Brands have their own long-standing equity. Controversy is the pivot, but not necessarily everything in the periphery will get affected. What is important to note is that controversies are short-lived and brands have a longer life than a controversy. While one can say that IPL is in trouble, one cannot say that the brands are in trouble. It is not that the brands knowingly get into controversy. Brands do not have the control or have influence over such controversies. The brands tend to tide over it. At that particular moment, controversies seem big but brands tide over it.

     

    But this in no way means that any publicity is good publicity. At the end of the day, even short-lived negative publicity can affect a brand. And if a brand is not strong enough, it can even dilute its equity. Just like people, brands also need to avoid any negative publicity around them.

     

    Sachin Kapur, Chief Marketing Officer, Groupon India

    I particularly do not think that brands associated with IPL will get affected by negative publicity, primarily because it is not in the brand’s or brand manager’s hands. Yes, there are brands riding on the popularity of the event, the association is more to do with individual team or player. The overall interest in the IPL might go down, and while brands might have associated with the event to gain from it, it is still a long shot to say that it might have affect on the brands.

     

    Today, with active social media, even one negative blog post or tweet spreads like wildfire. It will reach your customer.

     

    There are times when there are situations, negative situations, surround a brand. These are times that challenges or reactions from the brand do not go down well with the consumer or audience. But no brand, whether six-sigma complaint or not, can stay down for long. The strategy of every brand should be to focus on customer.

     

    Amitabh Khona, Communication Consultant

    Today, crisis management is very important. Everyone knows about the Cadbury and Coke controversies, but have people stopped eating or drinking them? No. It depends on how a brand strikes back. For instance, Cadbury changed its packaging after worms were found in one batch. Also, another factor is the short memory of people. We will talk about something for a few days or months, but forget about all of it later and move on with our lives. Same can be said about IPL, although the recent events are all over the news channels and newspapers, people haven’t stopped watching the matches.

     

    Also, today where there are too many brands, one can say that any publicity is good publicity. No one will go out of business because of negative publicity or controversies. Such things keep happening and will continue to happen, everywhere in the world.

     

  • 92.7 Big FM hikes ad rates by 20-30%

    By A Correspondent

     

    Reliance Broadcast Network Limited has announced a 20-30 percent increase in the advertising rates on its FM network, 92.7 Big FM. The rates will apply across its stations in metropolitan areas and tier II markets across the country.

     

    92.7 Big FM’s decision to increase rates comes on the back of enhanced network performance and delivery, leading to higher market demand from advertisers, both retail and national, said the network.

     

    Ashwin Padmanabhan

    Ashwin Padmanabhan, Business Head, 92.7 Big FM said, “92.7 Big FM stands amongst the leading radio networks of the country. Our product mix, ability to innovate, solutions approach and unparalleled reach, sees us catering to almost 1800 clients on a monthly basis. It is now time to consolidate, while ensuring the aural experience is of best quality. This price correction will ensure that the core product and promise remain relevant to the audiences while delivering optimum value to the advertisers.”

     

  • FPJ celebrates 30 years in Indore

    By A Correspondent

     

    English daily The Free Press Journal is completing 30 years of its existence in Indore and to celebrate the occasion, the newspaper has started a reader’s gratification programme in the city.

     

    As a part of the celebrations, it has started a campaign about safe driving and traffic rules in association with Indore traffic police. Apart from spreading driving safety messages through distribution of leaflets by its volunteers at two traffic intersections, the newspaper is giving instant gratification to the readers of the daily who carry a copy of The Free Press Journal at the traffic lights. This activity will be followed by several other activities in the coming months.

     

    Talking about the activity, Debu Mishra, consultant, sales and brand communication, The Free Press Journal, says, “People have appreciated our effort in the first two days. It’s a first of its kind initiative in the city. Every day around 600 to 700 gifts are being distributed. We are involving the entire city which will help us garner huge word of mouth publicity.”

     

    He adds that The Free Press Journal was the first English daily of Indore to have its own printing facility.

     

    The campaign started with a six-day teaser campaign in print, and is being followed by the revealers. Outdoor and radio media are also being tapped. The campaign will continue for 15 days. The daily has taken 10 hoardings across the strategic locations of the city and 25 spots every day, besides promotions on FM radio stations.

     

    “The idea is to cover all the important intersections of the city and creating awareness on safe driving and at the same time rewarding the commuters instantly with gifts,” adds Mr Mishra.

     

    Though the campaign is restricted to Indore at the moment, the newspaper intends to replicate it in Bhopal and Mumbai, in due course of time.

     

  • Links of the day (28 May)

    TV channels to follow 12-minute ad limit from 1 October

    http://www.livemint.com/Consumer/FOSnJQFxbQW8qRJSKgtk0M/TV-channels-to-follow-12minute-ad-limit-from-1-October.html

    Mint/Shuchi Bansal

    Broadcasters agree to phased shift to limit as channels to start reducing ad inventory from 1 June, note this report.

     

    Mercedes Benz looks for pulsators on digital

    http://www.afaqs.com/news/story/37611_Mercedes-Benz-looks-for-pulsators-on-digital

    Afaqs.com/Satrajit Sen

    According to the report, the campaign has been designed and implemented by MEC Access, a part of MEC Media, in association with MTV

     

    Day after IPL finish, GECs back with a vengeance

    http://www.exchange4media.com/51145_day-after-ipl-finish-gecs-back-with-a-vengeance.html

    Exchange4media.com/Synjini Nandi

    Much action on the Hindi GECs front, notes this report

     

  • 1 Minute View: TRAI bullies broadcasters into toeing the ad duration diktat

    We know we are in a minority on the issue, but it appears that broadcasters have had to finally give in to telecom and broadcast policy regulator TRAI.

     

    There is no doubting that too many ads are a turn-off for viewers. As are the countless scrollers. However, policing broadcasters on the issue is pointless as the TRAI must let the channelwallahs to shape their own fate.

     

    Meanwhile, since the TRAI’s threat of dire consequences has forced the erring channels to toe the line, albeit in phased-manner, it will be interesting to see how the economics work. For broadcasters given lower inventory and for advertisers who will need to pay more and me.

     

    The winner of course is the consumer, but did we hear some say that some of the TVCs are more interesting than the shows? Wink, wink.

     

  • Big Magic Bihar & Jharkhand on a high, launches new shows

    By A Correspondent

     

    There is much activity in the politically fertile lands of Bihar and Jharkhand. The localised Big Magic offering for the two states from the Reliance Broadcast Network is buoyant with numero uno status in Bihar over 8 weeks as per TAM ratings.*

     

    Speaking on the channel’s performance, Sunil Kumaran, Business Head – Language TV, RBNL said, “Our formula of regionalisation of content has worked once again. Our tailored content for the region, basis local predilections, ensures it delivers to requirements, making it an excellent platform for audiences and marketers alike.”

     

    Sprucing up the content line-up, in the coming months, Big Magic Bihar and Jharkhand have announced the launch of locally relevant properties like reality shows BIG Memsaab Biharhosted by TV Actress Preeti Chaudhary, Rasoi ki Rani – Star Special hosted by Chef Rakesh Sethi and TV Actress Madhura Naik which will see a stream of television actresses on the  cookery show, Big Fame Star with mentor duo Varun Badola and Rajeshwari Sachdev and Big Junior Star, along with its new fiction line ups titled Beta hi Chahiye and Jai Ma Vindhyavasini all in sync with local sensibilities.

     

    *Note TAM does not share ratings with the media any longer, hence ratings are as claimed by the channel

     

  • Jaldi 5 with Vivek Srivastava, Digital Head, Colors: Jhalak online pageviews will double this year

    There’s more to the new season of Jhalak Dikhhla Jaa, the Indian version of the BBC show Strictly Come Dancing, than just the airing on Colors from June 1. The channel has planned an online offensive that will not just extend the on-air excitement, but also engage internet users with the show and its stars. MxMIndia posed a few questions at Vivek Srivastava, Digital Head of Colors, to get a sneak peek.

     

    01. We’ve been hearing about the various online activities that you are doing for Jhalak. How critical is online for the promotion of a television programme? Or are you looking at attracting an entire set of people online who may not necessarily watch it on telly?

    Digital is a critical part of our promotion strategy. This year, we are taking the brand Jhalak and our promise to make Non-Dancers dance to the next level. Throughout the season,  we will release one dance tutorial every day for our viewers. This will be from different dance forms , for example, Seven Steps salsa etc. These videos will be released every week on our website, Jhalak app and social media. To make this more exciting we have tied up with Dancewithmadhuri.com – Madhuri Dixit’s online dance academy. Viewers can now learn, practise and upload their videos. Madhuri Dixit will herself select the winners and one lucky winner will get a chance to dance with Diva herself.

     

    Apart from this, we are also launching a microsite for Jhalak and soon we would also be launching a Jhalak app. Also, there will be lots of action happening on the day of the launch – June 1, as viewers will get a chance to come face-to-face with Madhuri on our website and Facebook page at 11:30am. In the afternoon (3pm), we have a 20-min web premiere on YouTube.

     

    02. Some of the content that you have on the internet requires fast broadband speeds, which is a reality only with people in offices… at least in India. What were the numbers like last year, and what do you expect it to be this year?

    Connectivity has been improving –  Smartphone/tablet penetration, 3G and access to Internet has gone up significantly in the last few years. We did 100 million pageviews on our website last year. We are looking at doubling these numbers this year.

     

    03. In terms of audiences, how many of them from India and abroad? And in India, where are the people coming from? Could you share some of these statistics?

    At over all level approx 30 percent of our consumption is from outside India. In India, the consumption is across states and towns the Tier 2 however are slowly gaining in numbers and we expect them to be a sizable number this year.

     

    04. In terms of revenues, are you going to be having the same set of sponsors, or will your digital presence have an all-new sponsor set?

    The on-air title sponsors will get preference since they have a existing association. However, we do approach a larger set for digital sponsorship.

     

    05. Until last year the TV show (JDJ) winners were decided by votes received via phone (smses). Will this year’s edition be factoring in votes received via the app?

    A JDJ viewer has the option of voting through sms and the website, last year too, the SMS voting option was incorporated in the JDJ app. We will have the same option this year as well.

     

  • Tendulkar, Bindra launch ‘Sporting Times’

    Sporting Times launched by Sachin Tendulkar, Abhinav Bindra along with Boria Majumdar and Shrijeet Mishra- COO Times Group

    As part of The Times of India’s 175 years’ celebration, seven books highlighting the best from the last 175 years are being launched. The first of this titled ‘Sporting Times’ and compiled by Boria Majumdar was launched by Sachin Tendulkar, Abhinav Bindra and Shrijeet Mishra, COO, BCCL.

     

    The book is an attempt to document the Indian sporting story through the lens of The Times of India. It talks of 175 events that have made headlines in the history of Indian sport (and in the paper) in the 1838-2013 period.

     

    Both Tendulkar and Bindra congratulated the newspaper on its 175th anniversary and participated in a Q&A with the media. And, no, there was no question asked on the current controversy raging Indian cricket.

     

  • Pulp Strategy powers Yebhi.com with NFC

    By A Correspondent

     

    yebhi.com launching virtual stores L-R: Mr.Nikhil Rungta Chief Business Officer, Yebhi.com, Mr.Manmohan Agarwal, Co-Founder & CEO, Yebhi.com

    Pulp Strategy Communications has launched Near Field Communication- based engagement solutions, allowing brands to engage with consumers in an interesting and meaningful way on a real-time basis. NFC is wireless technology for smartphones and similar devices to share information via touch. With smartphone penetration at 10% in India, the stage is set for creating unique experiences and enhanced engagement campaigns for consumers.

     

    Pulp Strategy recently powered the first NFC initiative with 30 virtual stores in Delhi and Bangalore for Yebhi.com. The virtual stores were strategically placed in premium cafes and saw a lot of interest from consumers. The virtual stores allowed consumers to shop for a product of their choice with a single tap of their smart phones. It takes seconds to get the product of your choice and in all sizes and colours. Commenting on the occasion.

     

    Nikhil Rungta, Chief Business Officer, Yebhi.com said, “30 Virtual Stores is first-in-class initiative in the eCommerce category from Yebhi.com. We have used the latest NFC technology to enhance user experience, as it is quick, easy and very interactive. We feel this is our first step towards training and exciting users towards mCommerce. We feel this kind of initiative can be a true game changer in etailing as it is a hybrid of both online and offline.”

     

    Ambika Sharma

    Commenting on the new offering Ambika Sharma, MD & CEO Pulp Strategy said, “Every marketer’s dream is a consumer who looks for value but appreciates innovation. A marketer’s nightmare is the consumer easily bored, wants everything on the go, and has seen it all before. Our NFC solutions for retail and brand activation help enhance the consumer experience, spice up and prolong the engagement with the consumer.”

     

    In the realm of new technologies, Near Field Communication (NFC) has clear potential and practical uses. This short-range wireless connectivity technology makes it possible to browse, choose, review, download, connect with brands on social media and even buy with a single tap.

     

     

  • Jasmin Sohrabji elevated to CEO, South East Asia and India @ Omnicom Media Group

    By A Correspondent

     

    Jasmin Sohrabji

    In a significant thumbs up to the progress that Jasmin Sohrabji has made as Chief Executive of Omnicom Media Group India, she has been elevated and will take on responsibilities of South East Asia as well.

     

    With an effort to sharpen focus on the continued growth of the Asia Pacific region, Omnicom Media Group (OMG) has introduced a new sub-regional structure effective Monday, June 3.

     

    Under the new structure, two sub-regional assignments covering South East Asia and Greater China are being added, in addition to Australia and New Zealand. Ms Sohrabji will continue to lead OMG India, as CEO and also take on the task of leading the South East Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand for OMD, PHD and M2M – brands of Omnicom Media Group.

     

    Ms Sohrabji joined Omnicom Media Group in 2007 with the mandate of setting up OMD’s India operations and she has helped the media major grow into one of India’s fastest growing media agency today, with an impressive roster of clients.

     

    Commenting on the appointment, Barry Cupples outgoing CEO of Omnicom Media Group, APAC, said; “Asia is vibrant and the lens of the world is on this region. The media and communications industry is being shaped by seismic shifts, and the South East Asia region is at the heart of many of these changes. Omnicom Media Group SEA and India has a strong and talented leader in Jasmin. She has a clear vision that will help in strengthening our eco-system. Jas has our complete faith and trust to be an even bigger star in the new role.”

     

    Newly appointed APAC CEO of Omnicom Media Group, Cheuk Chiang said, “Bolstering our regional management capacity with a new sub-regional structure reinforces our commitment to this region. Jasmin is an asset to the senior leadership team and I am confident that under her guidance and vision, our presence in South East Asia and India will get stronger.”

     

    Said Ms Sohrabji, said, “Setting up OMD India was a huge opportunity and which the India team is very proud of. I am looking forward to the additional responsibility and working closely with the SEA team to further strengthen the sub-region.”

     

    Under the sub-regional structure, Doug Pearce, CEO of OMG China, will add Greater China responsibilities overseeing Hong Kong and Taiwan, while Leigh Terry will continue to lead OMG’s operation in Australia and New Zealand. Jasmin Sohrabji along with Doug Pearce and Leigh Terry will report to Cheuk Chiang.  OMD and PHD leadership in the region will continue in the same structure as today, with Steve Blakeman responsible for OMD and newly appointed CEO, Susana Tsui responsible for PHD. Barry Cupples will move on take the position of CEO, Global Investment and Accountability, a new role at an Omnicom Media Group Executive Board level.

     

  • Keeping the Media Free & Fair

     

    Panel discussions can be quite boring but at the Press Club Mumbai’s RedInk awards last Saturday (May 25), the audience gathered was actually asking for more. This despite an awards presentation and of course drinks and dinner that were awaiting members of the fraternity.  The theme of the discussion was ‘Keeping the media free and fair’ and moderating it was Arnab Goswami, editor-in-chief, Times Now. Former editor-in-chief of the Hindu group, I&B Minister Manish Tewari and Star India CEO Uday Shankar were the panellists discussing the issue.

     

    Arnab Goswami: Keeping the media free and fair… I was just thinking if you ask Mr N Srinivasan today who has refused to speak to Times Now about 10 times in the last 10 hours, he will certainly say that media is too free and is completely unfair. That’s what it is all about. It is totally subjective assessment. I would restrain my own views, the problem is because on television, I tend to forget that I am an anchor. I have assumed the role of an analyst much too often. But I will try and hold myself back because I have three absolutely tremendous speakers here today, three people who represent different points of view voice of youth, men with great experience.

     

    I’d like to start this chat by first asking the most experienced gentleman as far as this profession is concerned, certainly on the panel, Mr Ram this question makes a few presumptions. Keeping the media free and fair, you assume that there is a threat that the media presently faces and it also makes the assumption that media might not be fair in the future. May I ask you to give your points of view on this?

    N Ram: Yes, I think that is a good entry point into this discussion. It is quite provocative assumption that you are not my friend, are we really free? I used to think that India, among the developing countries, was in an enviable position. And I have revised my view after that. Why do we say this so far as press is concerned, Article 19 (1) A, plus Article 19 (1) G equals freedom of press. That is not possible because qualified by the reasonable restrictions enabled by the constitution are the eight heads and no more. That be reasonable. And thanks to judicial interpretation, freedom of the press has come to stay. This is the great advantage in India, institutionally speaking.

     

    Unfortunately, the broadcast media and now news television in particular, haven’t been given the same status so far as freedom of speech or expression is concerned. Although in practice, they seem to be rather free as Arnab’s channels and many others bring out every day. So I am not quite sure of that but the problem today is that the so-called reasonable restrictions have turned down, some of them, to be mightily unreasonable. The law of criminal defamation is a daily threat to the press, to television. The contempt of court where judges decide their own cause – that is a problem although it’s not that frequently invoked. Legislative privileges poses problem here and there. Above all, the jurisdiction of criminal contempt, I think, is a major threat. Add to it the intolerance that we see around us. And not just from the govt, I must emphasise that, from many sources in our society including governments and state governments also.

     

    I think this has now changed the game so that the feeling of insecurity, what a famous American jurist called the chilling effect phenomenon. People censor themselves when they write or speak on television or so forth. Despite that we only admire our colleagues, including young men and women, who brave these hazards every day and take huge risk and end up in jail or have to appear in court on matters that wouldn’t get them in any trouble in a truly democratic system. So I have revised my view on this.

     

    The second part of question: are we fair? There also I have doubts because very often, the press as well as television – we fall short of the standards of fairness and justice that would be demanded of our institutions. Apart from the phenomenon of paid newsand  apart from problems like private treaties and so on which clearly militate against fair coverage, we have various other problems: hyper-commercialization in the news media, the control that proprietors exert over the content, poor material conditions of many of our colleagues. I recently read the longish report of the standing committee on Information Technology that your ministry has put out. It has got some interesting things to say on the condition of journalists in India including their remuneration. I think all this detracts from a healthy state in the media. I do not want to go on and deal with the central paradox of the digital age. I think on the whole, we fall short institutionally speaking, on the standards of fairness of justice which the public including politicians are entitled to expect from us.

     

    One of the issues which bothers me is editorializing in the guise of news. I speak of newspapers here, but it might apply to television. These days, the standard argument is that everyone knows what’s happening – breaking news on TV, you do not say it for the first time. The front page function of the newspaper has changed profoundly. So what do you do to engage the readers or audience? You editorialize, you give it colour. And in the process, I think the standards of journalism get affected. It’s not easy problem to resolve because merely dull recording, factual reporting, may not engage the audience and you may lose the plot but editorializing blatantly in the guise of news, I think, has become a vice in the Indian press but I also see it elsewhere. I see it in the UK, I see it in the US on sensitive international issues. We must do something about it. I am not talking about an anchor expressing strong views. I am talking about the reporter in the field compelled to editorialize in news reports.

     

    Arnab Goswami: On one side there are at this point of time, and I see them, moderate to strong disagreements of your views with those of Manish Tewari. You feel the medium is threat to profession and you also feel medium needs to live up to certain standards. You put these two very well. Manish, may I ask you to respond to that. I have three points which I would make. Mr Ra Mr Ram’s observations lead me to my first, which is to put it bluntly, this great concern of the falling standards of journalism that I hear from the political class of this country seem to coincide with the scams of the last three years. Ten years back, or pardon my saying so Manish, six years back there were challenges unique to news and Mr Uday Shankar – a purveyor of news television would know that there was lot of criticism of Hindi channels. Nobody complained about that as much as they started complaining about the falling standards of the profession, the lack of responsibility of journalist to coincide with the CWG scam and continues up to today. Why this concern, especially at the time of scams?

    Manish Tewari: When I think of what you have succeeded in doing, is narrowing the focus of something which should have been a far more esoteric and academic discussion. And I do not want to, because we have done it, night after night, for the simple reason that some of those gentlemen who were possibly responsible for putting out some of that stuff in the public space have now honourably retired. So I will allow them to rest. But to come back to a far more substantive point that Mr Ram made about the sum total of the freedom of the press that 19 (1) A and 19 (1) G adds up to the freedom of press. With all due respect to Mr Ram and I have great respect for him as a professional, I beg to disagree. And the reason I disagree is because 19 (1) A and the reasonable restriction of 19 (2) which apply to it, and 19 (1) G and 19 (1) 6 operate on two different fields altogether. While the former operates with the extrapolation of the freedom of the press from the freedom of speech and expression, the latter really applies to the entire business of the media per se. And there I think you need to make a distinction — a distinction between the freedom of the press and the freedom of the owner of the press. While I do not think anybody has an issue with the former, with regard to the latter, and at times we joke amongst ourselves that we give two sorts of licenses in the broadcasting space – a news licence and a non-news license, so I was thinking to myself that it is high time we start giving views license also because most of the times what you hear is views, and do not hear the news.

     

    So therefore, I think and that’s why when I outline those paradoxes, they are real situations which all of us collectively address as we go along. Because my apprehension is that increasingly you are seeing judicial intervention taking place in areas which should be preserved for self-regulation. And if we do not self-correct, and if we do not come to certain solutions, I am afraid that these interventions will just keep growing. You are concerned about falling standards of journalism. I have a very healthy respect for journalists. You would have never heard me talk about falling standards of journalism. In fact, I think in totality, journalists do a great job. And I am not talking about the national press. I represent a constituency which is one-third rural. We have journalists in the tehsils, and they run a far greater risk at reportage because of the tyranny of the state governments which Mr Ram referred to. Yes, there are people like the esteemed chairperson of Press Council of India, the former Judge of the Supreme Court who has concerns, I am not saying right or wrong, about “falling standards of journalism”. He is unfortunately not here, he is in the US . But next time he is here, I think we should have a discussion.

     

    Arnab Goswami: I have had the pleasure of having him in some discussions in the past. His interest lies more in Sanjay Dutt these days. I am glad to have problems in the profession and standards of journalism because many would say, Mr Tewari with great respect and this is what young journalists feel that the nature of journalism is changing. Yes, it is becoming more strident. Views are a right of expression of every journalist. And as far as self-regulation is concerned, I think Mr Tewari Mr Uday Shankar will elaborate further on this, in this Azad Maidan – here there was an almost riot-like situation, I have never seen journalist expressing his self-regulation so voluntarily as he did at that time. Now whether you talk about that or renewal of communal situation arising in Uttar Pradesh or during the coverage of Ayodhya verdict, one have never seen so much voluntary self-regulation so maturely from so many young journalists.

    Manish Tewari: Before you go to Uday, let me say: The difficulty with the whole self-regulation, for any regulatory mechanism to work, it has to be universal. It cannot apply to certain segment of media only. Therefore, you will have to find a way of making it universal and if the self-regulatory bodies do decide to take punitive action in a particular case, there should not be an option of opting out. ‘I am leaving the association, it’s my way or the highway’. So that is why I am saying that we are committed to the institution of self-regulation take route but I think we need to find a modus vivendi to make it universal so that it can be applicable across the board.

     

    Arnab Goswami: Mr Tewari, taking from what you said on ‘views’, I’d like to go across to Uday Shankar and get his side of the story as well. Uday, my question to you would be what really comes out of kind of observation that Mr Tewari makes out of views, I can interpret that differently. May be some people in the audience will feel that today because of the strength of views and directors of views, politicians are feeling more moral/public/ethical pressure to respond. So even though they would not like to respond to certain situations, they have to because of the pressure that the media puts on them. How would you like to respond to that in the light of the subject today of media being free?

    Uday Shankar: Whenever there is a debate on whether media is free and fair, I get a little suspicious depending on the nature of people who are talking on it. I am eminently comfortable when the gathering is of this kind because you have a point of view, you have practitioners who can throw light on this. As Ram said very clearly that fairness of the media is under question and should be questioned continuously. Not just in this country, but should be done everywhere. And it is not just about media, it is about any profession. What you are doing always has a scope for improvement and that should be done but usually people make the argument in this country, and recently more and more so, people make the argument primarily to suggest that since media is not fair, hence it must be curtailed because that is invariably the subject. As you said, there are eminent people who are concerned about falling standards in media and the practice of fairness in media. They have not once expressed concern about falling standards in their own profession. And I need to understand that everything is hunky-dory in legal profession? Everything is hunky-dory in judiciary? We have equal, if not bigger challenges, in this profession. But that does not mean that a journalist should be made incharge of regulating them. And similarly, if there are issues with journalism, we need to address them.

     

    I agree with the Minister that it cannot be an option, but it is optional primarily because it has got no institutional support from the State or the Government usually. Today, for first time in the last couple of years, regulation has been given a chance in television to an extent and I think it has made things a lot better than any official enforcement would have brought.

     

    Arnab Goswami: I think you have hit the nail on the head and I would like to go back to Mr Ram.

    N Ram: If I may pick three points. The first one is complaints come up when news media gets very active in investigating and exposing the wrong-doing corruption. I remember the struggle against the so-called anti-defamation bill of 1988 which came very close to the heels of our Bofors investigation. We had a spirited movement here in Mumbai. So it is true and an important point. Secondly, I am glad that the Minister brought out the distinction because put in another way, I’d say you must make a distinction between state of the news industry towards printed press and broadcast media and the state of journalism.

     

    The first may be reasonably buoyant although right now the economy seems to be hardened. The state of journalism is quite something else and very often in public discussions, these get conflated and I think, according to him as a lawyer comes straight from the constitutional self. Thirdly on regulation, the best discussion and debate I have come across on self-regulation was around the Leveson’s enquiry. Leveson eventually came to a very clever scheme in my opinion although for complex reasons, the British press has not yet signed onto it. What is the mode? independent self-regulation underpinned by legislation. That was the original idea. There was virtual revolt against legislation so, it is underpinned by Royal Charter, which itself is underpinned by legislation, by law. And yet, they have not signed onto it. I thought long and hard, why are they so scared of it and almost paranoid? Why are people refusing to come onto this? Because they are running scared of independent self-regulation.

     

    Self-regulation that is compelled in the sense, it’s a contradiction in terms but you are required to be self-regulated by system, readers, and viewers. Then I think it is a genuine check on the vices and malpractices of media. And that is the lesson I draw from Leveson. Fortunately, in India, you have a Press Council, which is largely toothless and I have read Mr Katju on it who has some valid points and suggestion he makes for licensing is totally unacceptable. But what is the problem here. The Press Council is not independent. It is packed, I would say it is infested, with our own kin and a few politicians. And Leveson wanted to avoid both. I think we have got the model completely wrong. And if you are really going to self-regulate, I do not think that self-regulation without statutory underpinning is going to get very far. It is a good worthy experiment but it does not go far enough. So how do you bring these two things on the same page? Press Council – not independent, toothless, but having a certain history, and a certain visibility. The other thing – self-regulation – which is not really independent enough although it is better than the Press Council. So how do you get them on the same page and how do you get the model right? That could be of great interest to us.

     

    Arnab Goswami: You know, 2- 3 years back, before Mr Tewari took over as the Minister, I had the opportunity of sitting in on a meeting where all channel heads were called. And the government, literally on a plate, offered statutory self-regulation. In other words, the govt told us that you self-regulate and we give you the power to do so. And the resistance from the channels at that point of time, which I think was worthy resistance, was that we will regulate ourselves not as a gift from you but as a right that we arrogate to ourselves. And I would just like to make that point following from what you said. But Mr Tewari, first of all I would like you to respond to the fairly straightforward observations of my friend Uday. Secondly, you talked about the foreboding possibility that in the near future you would not like to regulate the media but the judiciary might like to. Mr Tewari, of late, there has been more tension between politicians especially between your government and the judiciary than between the media and the judiciary. Tomorrow, if the judiciary were to regulate politicians, you would fight back. And in every point of time, there have been several discussions including editorial articles by your sitting ministers ( I do not know if you have written it yourself) where you basically told the judiciary not to encroach in the area of the executive. And today I want a concrete statement from you on whether you feel the media in this country represented by the several in this audience has the same right to defend its territory that you give yourself.

    Manish Tewari: I think, Arnab, the very straight answer to that is that I think that the media is very capable of fighting its own battle. I don’t think you need to fire the gun from our shoulders. If you feel that the judiciary is encroaching on to your turf, stand up and fight. Not withstanding the tension between political executive and the judiciary, which are inherent in the constitutional scheme of things and that’s the manner in which it has been designed. Judgment after judgement which is coming out of the courts is not coming out to regulate the politicians. The whole structure of democratic governance is designed in a manner whereby Parliament regulates itself. Judgment after judgment is telling us that please regulate the media. And that’s why I say, and to come back to your point of you’re sitting in a discussion’ and ‘you wanting it as a right and not as a gift from the government’, I think you have probably not studied the ASCI model. The ASCI model of self-regulation in the advertising space which is underpinned by a statutory rule in the advertising code, 7 (9) if I remember correctly, is a perfect model of self-regulation, which has a statutory basis. I think that’s something you should look at. BCCC should look at it. The NBA should look at it. And if you guys feel that advertising model has worked which according to ASCI and incidentally when it comes to surrogate branding and stuff like that we have, not withstanding the rules, deferred to what ASCI says.

     

    So it would be worth your while to really look at that model.

     

    Arnab Goswami: Mr Tewari, with respect, advertising is not journalism. Journalism is not advertising. Never the twain will meet.

    Manish Tewari: I think those lines are getting blurred. And they are getting blurred very quickly, my friend

     

    Arnab Goswami: Mr Tewari, I wouldn’t try to shoot from your shoulders. You said about what the judiciary thinks. Where do you stand?

    Manish Tewari: I do not have a mandate in this point in time to speak on behalf of judiciary but I do have mandate to speak on behalf of government. and repeatedly, we have demonstrated it through our track record that our relationship with media, not with standing the inherent tension, has been an essay in persuasion, has not been regulation. I think our track record for the past 9 years, speaks for itself.

     

    N Ram: I would agree with you on this. We have not faced any real problems from the central government in the recent period but why doesn’t the government take the initiative to get rid of the whole jurisdiction of the criminal contempt. And you can strengthen the civil law. But why do we still need this law of criminal contempt? Here I can say that it is an act of omission, it is becoming very costly for the freedom of the press and freedom of news television in India.

     

    Manish Tewari: Mr Ram, I think you made a fair point there. Because it is not only journalists, there are other lot of us who operate in the public space who are unwitting victims of the law of criminal defamation. But I think we need to tread very carefully because some of the judgements which have come out recently even with regard to civil defamation with due respect have been very excessive, therefore I think, the whole issue needs to be looked at holistically. And you make a fair point in regard to both the laws of sedition and the criminal defamation and possibly at some point in time when you do decide to revise a penal code which goes back to 1860, you need to look at lot of these issues afresh in contemporary sense of the word.

     

    Uday Shankar: I think we must understand that when we say we fear attempts to subjugate from political executive and bureaucracy, we are not saying that it is the only source of apprehension. I do not think judiciary left to itself, would accredit itself any better as far as regulating or gagging the media is concerned. When we say there are attacks on free and fair media, those attacks are not just from the political class. Left to itself, any group which is drunk on its power would attempt exactly the same thing because what the media seeks to do is question/ challenge the authority, which they do not like. If we dislike or push back against he attempts to control from the political class, we should be even more vigilant of such attempts coming from institutions and community like judiciary because at least here you can have a blunt debate and you can stand up. This whole shield of contempt is far more dangerous when it comes to pushing back attempts of gagging from institutions like the judiciary.

     

    The second point we should be conscious about is that media is just throwing a spotlight, it doesn’t decide anything. To that extent, it is a good idea to encourage a system where we are minimizing the scope for debate. It’s a good idea to encourage the space for good debate. And that good debate is not being restricted by these people. There is an internal attempt from the owners. Sometimes it is a very unconscious process of time and sometimes it is a conscious process of that space for debate being eroded by the ownership and the people who run media houses.

     

    Arnab Goswami: Do you believe, Uday – you have been into television journalism for long time now – this debate that you are talking about is making some people uncomfortable? If I were to report the BCCI story in a PTI wire copy-DD news (with all respect) form, then it would have no impact? Mr Srinivasan would be laughing. The fact is that people debate, people get involved in subjects and people want their own point of view. This same plurality of views that democracy gives us become a threat?

    Uday Shankar: I think it is indeed a threat whether it is the BCCI or the International Olympic Association or whether it is another field. Any authority or body is always unsettled by it. so that is definitely the case. The real issue is to come back the point that Ram made that there is a lot of opinion masquerading in news, I think that’s true and even bigger problem is that a lot of very poor opinion is masquerading in news. It is bad enought that it is opinion in garb of news and worse that it is really half-baked, ill-informed opinion. And in newspapers, I see, I see in name of analysis it is all opinion. While there must be analysis, I see no analysis but only opinion.

     

    And that brings me to another issue that we must address as journalists ourselves and that’s exposing ourselves to a lot of criticism is the issue of competence. I think the quality of journalists, and while in general we see a lot of good quality people and very good quality of journalism, but we need to conscious about quality of people who are coming into the business. I continue to get very concerned about quality of intake and the way this society has changed; the way employment universe has changed. Earlier, if you were a Liberal Arts graduate in the country, no matter how good you are, in the country you have two-three options only: you became a teacher or journalist. If you were slightly liberal radical in your approach, chances were you would end up either as a professor or become a journalist. Today, those people have many more options. As a result, the kind of people who are coming in media are clearly not equipped half the time to tackle the issues and do the stories they are supposed to be doing. And the effort that is going internally and somewhere it is also about the collapse of the entire institution of mentoring by the editor — that has collapsed. And that is particularly a big challenge in electronic media. And if we do not address that it becomes a very unvirtuous cycle where poor quality, poorly mentored people are doing poor quality stories: opinionating a great deal and hence exposing the whole institution to question and attacks.

     

    Compiled by Ananya Saha