MxMIndia

Category: MEDIA

  • It's nice to see use of the language we use every day. But, more importantly, will Yahoo! let Tumblr be? And will Tumblr be as nimble and fun as it would be without all the dosh?

    1 Minute View: No screwing it up, puhleez!

    So Yahoo! promises not to screw up Tumblr’s case. And, note, this isn’t an off-the-cuff remark by a high- or low-ranking official, but on record, on the official press release of Yahoo! stating its intent to acquire Tumblr and the agreement of both firms to go ahead with it.

     

    It’s nice to see use of the language we use every day. So will we soon see the use of the F-word in a communiqué? Well, if the TRAI chairman can use it in an interview to a columnist with a leading Indian business daily, one should perhaps not be too surprised if we actually see the F-word in black-and-white.

     

    But this ‘1 Minute View’ is not trying to hijack what our Deputy Editor Vidya Heble writes in her popular column ‘Speaking of Which’.

     

    It’s about what Yahoo! declared: that it will not screw it (Tumblr) up.

     

    The biggest fear amongst tech-watchers, Yahoo-baiters and Tumblr-lovers has been whether Tumblr will retain its energy post the acquisition? Yahoo! guarantees it will, detailing how the buy will be a win-win for both.

     

    The problem with large companies is their inability to think small. Yahoo! has been a huge success of the 1990s. But in 2013, successful media companies require a different kind of DNA. Even a Facebook started facing tough waters after it started growing bit. Twitter too has to think of the future now that it’s the most happening blogging platform.

     

    So will Yahoo! let Tumblr be? And will Tumblr be as nimble and fun as it would be without all the dosh?

     

    Apart from us, there’s one more person who’s going to be watching all of this very closely: Big B Amitabh Bachchan. The megastar moved his blog from Big Adda to Tumblr in July last year. But, of course, more than the posts on his blog, it’s his tweets that create more of a flutter in recent times.

     

    Back to Yahoo and Tumblr: let’s hope there are no screw-ups.

     

  • Sahara announces withdrawal of IPL franchise 'Pune Warriors' as also decision to not renew India team sponsorship

    IPL goes Be-Sahara. Group exits league, India team sponsorship not to be renewed

    By A Correspondent

     

    Sahara India has announced that it will not “keep” the IPL franchise of Pune Warriors due to differences with the BCCI. It has also served a notice to the BCCI asking the sports body to look for a new sponsor with effect from January 2014. “We will continue the national team’s sponsorship only up to December 2013, the expiry date of the present agreement,” a statement said.

     

    The following is the statement issued by Sahara, a copy of which is with MxMIndia:

     

    BCCI AS A SPORTS BODY SHOULD HAVE SPORTSMANSHIP SPIRIT

    In 2010 Sahara had bid 1700 crs. for IPL franchise on the basis of revenue calculation on 94 matches.  It was tricky on part of BCCI to put the number in Media as 94 matches for getting bigger amount.

     

    But we got 64 matches only. We and Kochi Team immediately protested and request BCCI to reduce the bid price proportionately for viable IPL proposition.  Nothing was heard.  We waited with confidence that such a sports body should have sportsmanship spirit. We continuously requested BCCI for Arbitration from June 2011. But BCCI is only concerned about money and not about the genuine interests of the franchisee

     

    Thus, we could not penetrate BCCI’s deaf ears and we announced our withdrawal in February 2012.

     

    – The BCCI approached us for a solution and requested us to not withdraw. After a series of discussions with the topmost BCCI officials including the BCCI President at Mumbai, a Joint Statement was issued by Sahara & BCCI in Feb 2012. The Joint Statement, amongst many other things, specifically mentioned the agreement to start Arbitration proceedings through immediate appointment of an Arbitrator.

    – Following up on the Joint Statement, Sahara suggested the name of a Retired Hon’ble Chief Justice of India on the 5th March 2012 to be appointed as the Arbitrator. There was no response from BCCI for four months and after repeated prodding, finally on the 9th of July Sahara’s advocates received a letter from BCCI rejecting the name proposed by Sahara without mentioning any reason and also without suggesting any alternatives.

    – After that, despite our repeated efforts to have the Arbitration initiated, we sent other suggestion of names which too were turned down and instead meaningless communication was created to stall finalization.

    – In the meanwhile, Sahara kept on paying the full Franchise Fee of Rs 170.20 crore annually, without prejudice to its rights and contentions, in the hope that this will be resolved soon. But unfortunately, it was not done.

    – Fed up with this stalemate our Hon’ble Chairman Saharasri ji had written to the BCCI president that the arbitration for downward revision of the fees has not progressed in 3 years time, hence, has requested for a proper meeting to personally discuss the way forward and explicitly said that if a downward revision is not possible then we would want to surrender the franchisee. This went a deaf ear.

    – After that a few days back in Delhi our Hon’ble Chairman Saharasri ji had again, this time requested in person to Hon’ble Shri Rajeev Shukla ji, that if BCCI cannot accept Arbitration, we then want to amicably exit IPL. Our Chairman in clear words was committed again by Hon’ble Shri Rajeev Shukla ji that BCCI shall comeback and till then Bank guarantee will not be touched, not be revoked since the expiry date of bank guarantee was 2nd May 2013.

    – But again we waited and no reply came.

    – Despite our legal person’s advise of exiting IPL at the start of the season itself, we still in utter sportsmanship spirit went ahead with the season, so that the IPL season does not get affected, safeguarding the larger interest of Cricket in India and the players. Had we followed the legal advise of withdrawing at the start of the IPL season, this would have resulted in putting tremendous pressure on BCCI for resolving the issue whereas BCCI has shown its un-sportsmanship and no consideration towards the sports which we have been supporting for more than a decade.

    – But our legal department was right.  Because our last match was on 19th May and on 20th May, BCCI representative was there in the Bank to revoke the Bank guarantee. We still tried to contact for amicable settlement, but could not get anybody on phone in time.  But our bank people informed that even at 8 in the evening the BCCI representative was still present in the Bank and threatened the bank that if money is not paid today to BCCI, tomorrow they shall enter court to black list Bank. One should ask BCCI why they did not approach bank for revocation of our bank guarantee from 2nd May to 19th May. That’s why these were so, so harsh on 20th May without talking to us and even then they had every right to invoke Bank Guarantee. What is this character of sports body to a company who does so much for sports.

    – It is important to state that Sahara has never, ever defaulted in any of its due payment in last 13 years of team sponsorship etc. We put on record that there is not a single rupee outstanding towards the sponsorship of Indian Cricket Team and BCCI is even secured by a bank guarantee against the sponsorship. Rather during ICC Champions Trophy 2002, Sahara had paid full sponsorship amount even without Sahara branding on the player’s Jersey. It is futile to talk all these to such a strong un-sportsman spirit sports body which lacks true commitment towards Sports and cricket.

    – Considering all the disgusted fact mentioned above now we would not keep the IPL franchisee even if the entire franchisee fee is waved off. It is firm and final decision of Sahara to withdraw from IPL.

    – We now request BCCI to not to approach us this time for any discussion as they have done in February 2012.

    – There is a very strong urge in us to withdraw from the Indian Cricket Team Sponsorship from today only. But, interest of the players will suffer if we do so. We share an excellent relationship with the players and will not want such dedicated and good human beings who serve the country so committed to get harmed financially due to unsporting attitude of BCCI. So we have given time to BCCI to get the new sponsorship in place from January 2014, as we will continue the national team’s sponsorship only up to December 2013 that’s the expiry date of the present agreement.

    – Sahara assures its players and stakeholders that their Fees and other rightfully due payments will be protected and under no circumstances will they suffer. Sahara also assures its sponsors and other supporters who have shown faith in us that their obligations have and will be fulfilled and there will be no compromise on their status or rights.

     

    Besides, we are in the process of building a Sports Foundation, which will operate on a hub and spoke model. Whereby there will be a Central National Sports Academy with numerous regional sports academies affiliated to it.

     

    These affiliated regional sports academies will be based in the areas where there is a proven natural pool of skill set and talent for a particular sport, like an academy in Bhiwani will specifically focus on boxing, the academy based in Ranchi will focus on Archery and Hockey while the one in Hyderabad will focus on Badminton and Tennis. Under this Foundation more than 200 talented upcoming prospective sportsmen will be supported and trained in the academies. Sahara will reach out to all the former international sports athletes who are running academies across India and support them.

     

  • TAM is adding 11 million digital households within its base of 60 million-strong TV-owning households

    TAM updates Universe, adds 11 mn digital households

    By A Correspondent

     

    Given the significant change in the base post the second phase of digitization (DAS-II), TAM has announced on its website that its Universe will be updated in week 19, 2013 (week beginning May 5, 2013)

     

    “We are also using this opportunity to update not only those markets that are under the purview of DAS Phase 2 but also non-DAS markets that may have registered a significant increase in digital penetration,

     

    “With this update, we will be adding a significant 11 million digital households within the TAM surveyed markets (a base of 60 million TV owning households). This update now tips the C&S universe profile towards digital: Digital now accounts for more than half the TV owning households (56%) within the TAM surveyed markets.”

     

    The changes will mean some issues with those working on the TAM software. Details for this can be accessed at: http://www.tamindia.com/tamindia/NL_Tam/DAS_Phase_2-Universe_Update_Document.pdf

     

  • Neo Sports will debut a dual feed broadcast plan for the French Open, which runs from May 26 to June 9. Neo Prime and Neo Sports will have live feeds from separate courts

    Neo launches dual feed plan for French Open

    By A Correspondent

     

    The Neo Sports Network will debut a first-of-its-kind dual feed broadcast plan for the French Open, the second Grand Slam of the year, which runs from May 26 to June 9.

     

    Tennis fans will not miss out on any top stars playing simultaneously at the French Open as the network’s two channels, Neo Prime and Neo Sports, will have live feeds from separate courts. So far, nobody in India has had two full channels broadcasting separate feeds for a Grand Slam through the course of the event.

     

    This also means that fans will have access to 225 hours of live content on the Neo Sports network, which is almost twice as much as the 130-140 hours that are typically set aside for live coverage of a Grand Slam across broadcasters.

     

    With a reach of nearly 25 million, the French Open is the No 1 tennis event in the calendar year (TAM CS MF 4+ All India, 2012). The dual feed will ensure at least 45 additional hours of live content in prime time, providing a win-win situation for both viewers and advertisers.

     

    There will also be live updates and contests on theNeo PrimeTwitter handle (@neoprimetv) through the two-week period.

     

    Prasana Krishnan

    Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd, said, “The attraction of the French Open is extremely high and Neo’s coverage is taking it to significant new landmarks. Last year, the reach of the event was a third better than Wimbledon and nearly equal to the other two grand slams put together. This year, we will be taking this to greater heights with dual feed coverage and nearly doubling live coverage to 225 hours, which is in line with our strategy to bring in more novelty with non-cricket properties.”

     

  • Hindi wedding entertainment channel Shagun TV has mandated its advertising sales business to Aidem Ventures

    Happy union for Aidem Ventures with Shagun TV

    By A Correspondent

     

    Hindi wedding entertainment channel Shagun TV has mandated its advertising sales business to Aidem Ventures.

     

    “We are happy to be associated with Aidem Ventures. We are looking forward to a fruitful bonding and a long-term relationship with this organization of national repute,” added Chakardhar Dhoundiyal, Chairman, Vertent Media Soft Pvt Ltd.

     

    Thrilled about the appointment, Vikas Khanchandani, Director, Aidem Ventures said, “The entire Aidem team is glad to be associated with Shagun TV. With the second phase of digitization, the TV audience will be able to access diverse content and sampling of such content will continue to witness a surge. Beyond the usual FCT buys, the channel offers a wide range of possibilities ranging from events, in-show integrations, selective and premium non-FCT ad elements and sponsored specials. Wedding as a business in India is recession-proof and continues to grow at a steady pace of 25 percent y-o-y. We are also looking forward to working with stakeholders in the wedding business ecosystem to enhance opportunities.”

     

    Shagun TV’s Arunanjan Jha said, “The Indian wedding industry is estimated to be a staggering Rs 1,25,000-crore industry and the number just gets bigger every year. It is for this reason that the largest F&B, apparel, jewellery, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry.”

     

  • Vuclip provides insights into key brand metrics for mobile beyond click-through-rates to help brands achieve engagement and attention, Millward Brown study results have shown

    Vuclip provides third party authentication with Millward Brown for mobile ad effectiveness metrics

    By A Correspondent

     

    Independent mobile video and media company Vuclip has announced that it now offers a solution to evaluate mobile campaign effectiveness. Vuclip has partnered with Millward Brown to give brand metrics that provide meaningful insights beyond click-through-rates. This enables brand advertisers to measure and optimize the brand metrics on mobile ad campaigns, allowing them to measure performance against their key marketing objectives and compare effectiveness against industry averages.

     

    Reaching 45 million monthly users on 5,500 different mobile handsets, Vuclip has an unparalleled, global consumer base. This critical mass, combined with Millward Brown’s independent survey capabilities and robust analytics, allows Vuclip to analyse six metrics: top-of-mind brand awareness, brand familiarity, mobile ad awareness, brand association, brand favourability and purchase intent.

     

    Vuclip and Millward Brown recently conducted an AdIndex Advertising Effectiveness Study to assess the success of a mobile video advertising campaign on behalf of one of India’s leading toothbrush brands. The study included respondents from the 18-45 years age groups, with 41 percent belonging to the 25-34 years of age category. Respondents were segregated into two groups, one of which was exposed to a banner brand ad, while the control group was not.

     

    Advertisements displayed on the Vuclip site generated favourable opinion among the online audience. Purchase intent towards the brand was significantly higher post campaign exposure. Brand favourability was 7.9 percent higher among the exposed group compared to the control group, while purchase intent went up by 11.1 percent.

     

    “Mobile technology has become a ubiquitous part of our lives. Anywhere in the world, consumers turn to their mobile device for instant news, videos and product information. While brands have recognized this shift from ‘prime time’ to ‘real time’ advertising, mobile metrics have not kept up with the changes. Click-through-rates reveal little about brand engagement or purchase intent,” said Meera Chopra, Global Head & Vice President, Ad Sales at Vuclip. “By partnering with Millward Brown we have found a way to successfully apply traditional TV and online metrics to mobile. This gives brands the opportunity to measure the impact of their mobile initiatives against their overall marketing goals.”

     

    Ritesh Dutt, Head Media Practice, India of Millward Brown commented, “As an industry leader, Vuclip is helping brands define success on the most important platform of our age – mobile. We are delighted that Vuclip has recognized our track record in mobile ad metrics and analysis. Through our partnership, we can help transform the way brands view mobile measurement and believe the impact will benefit the entire mobile ecosystem.”

     

  • Big CBS Love's latest series Summerland will see Preity Zinta promoting the coming-of-age drama series as part of the cross-marketing tie up with her upcoming film 'Ishkq in Paris'

    Preity Zinta to promote Summerland on Big CBS Love

    By A Correspondent

     

    Big CBS Love’s latest series Summerland will see Preity Zinta promoting the coming-of-age drama series as part of the cross-marketing tie up with her upcoming film ‘Ishkq in Paris’. The show begins on May 27, and Ms Zinta, who has often portrayed the role of a young urban woman grounded by strong family values, complements the show with an interesting and heart-warming promotion.

     

    Anand Chakravarthy

    Commenting on Big CBS Love’s latest international property and the tie-up with Ishkq in Paris, Anand Chakravarthy, Business Head, Big CBS Networks said, “There is increased awareness today amongst film marketers on the power of television and its reach and we are happy to be a chosen platform to promote the film Ishkq in Paris. Similarly, having Preity Zinta endorse the show works as a definitive advantage with viewers.”

     

    “Summerland is a heart-warming show about people learning to cope with living together when life-changing events start to mould their lives differently. It is something that could happen to any of us and in fact does happen… every new relationship sees new beginnings, new adjustments, new challenges. The beauty of life is how to overcome the small challenges and make life more meaningful in the given circumstances. It’s a story that any of us can identify with and am sure will make for excellent viewing,” said Preity Zinta.

     

    The story is about California-based fashion designer Ava Gregory (Lori Loughlin), who suddenly has to take care of her niece and nephews after their parents die in a car crash. Summerland will air Monday to Thursday at 10pm, beginning May 27, on Big CBS Love.

     

  • Select links of stories handpicked by MxMIndia editors.

    Links of the day (22 May)

    I am more bullish about India than I have ever been: Mark Patterson

    http://www.exchange4media.com/51076_i-am-more-bullish-about-india-than-i-have-ever-been-mark-patterson.html

    Exchange4media.com/Priyanka Mehra

    Srini (CVL Srinivas) has hit the ground running and we are off to a flying start in terms of energy, change, re-organisation and focus; not that we didn’t have that before, but we have it in a different way now.

     

    Maruti to go idea shopping in Delhi

    http://www.afaqs.com/news/story/37557_Maruti-Suzuki-to-go-idea-shopping-in-Delhi

    Afaqs.com/Ashwini Gangal

    Maruti Suzuki is to meet leading agencies (general and digital media) in a week, the report notes.

     

    Industry reacts to ‘death by overwork’ claims after passing of 24-year-old Ogilvy employee

    http://www.campaignasia.com/Article/343537,Industry+reacts+to+%27death+by+overwork%27+claims+after+passing+of+24-year-old+Ogilvy+employee.aspx

    CampaignAsia/Benjamin Li

    There’s some soul-searching post the sudden death of an Ogilvy PR employee and reports that labelled it as the result of overwork, the report highlights.

     

    Rise of the Non-Network Originals Gives TV Nets Cause for Concern

    http://adage.com/article/special-report-tv-upfront/rise-network-originals-tv-nets-concern/241535/

    AdAge/Jeanine Poggi

    There is some concern amongst established TV networks about streaming platforms like Netflix weaning away viewers (and hence advertising) with some of their original content

     

  • When the IPL begins, it takes centre stage and other programming has to hustle for eyeballs and ratings. What are channels doing to match the IPL's popularity and also stay ahead of one another?

    IPL vs Drama: Who will win this match?

     

    By Meghna Sharma

     

    Since its inception, the cricket Indian Premiere League (IPL) has been in the news – sometimes in the best of ways but often for all the bad reasons, but this hasn’t made any difference to the cricket-crazy country. When the almost-two-month-long tournament starts, there is very little else that occupies top of mind for the Indian public.

     

    For television channels, it is an extra busy time. In addition to their own one-upmanship battles, they also have to step up programming to beat the IPL’s popularity.

     

    Most channels, especially English entertainment, try to woo audiences with special packages. For instance, Zee Studio started it early with its package – Powerplay 2.0, which aimed at its male TG through action movies and lasts till the end of the month. “Cricket being a religion in this country, the idea is not to counter IPL but to create a property that viewers can move on to post the matches,” says the channel spokesperson.

     

    Prashaant Bhatt

    According to the recent data, IPL has impacted ratings, especially that of GECs. And with around 10 days left of the extravaganza, what can or should a channel do to boost its ratings during the yearly event? “IPL is one of the biggest events on television. And it does have an impact on all entertainment channels but beyond a point, since because both have different sets of audiences, the impact varies,” says Prashaant Bhatt, Weekday Programming Head, Colors.

     

    The channel, however, says that their launches and highpoints are thought through months in advance, keeping in mind the audience viewing preferences and content requirements of the channel. “This year as well, we planned our strategy accordingly and now we have four of our shows in the top 10, which is a testament to the fact that we are going about it the right way with our plans. We reckon that there is a loyal audience for cricket just as GECs, and don’t see a huge overlap of the two. Moreover, if the content and concept of the show is strong, the audiences will continue to watch their favourite shows over IPL.”

     

    Having said that, one can easily see that most of them do make certain efforts to make sure that they don’t lose out viewers by showing either maha-episodes or blockbuster movies. Many GECs even wait till the event to finish before they can launch their shows. Jhalak Dikhla Ja, Indian Idol Junior and Dance India Dance are some.

     

    On the other hand, for youth entertainment channels like Comedy Centeral or MTV, UTV Bindaas, the IPL doesn’t matter as most show re-runs of their popular shows during that time slots. Indrajit Ray, Director, Content, DisneyUTV says, “Despite IPL, our channel’s ratings have grown. The genre usually doesn’t get affected by IPL because of the content it showcases. Youth will consume it irrespective of whether IPL is there or not.”

     

    And since cricket cuts through age, are children’s channels wary too? “April, May and June are very important months for the entire category thanks to the kids being on vacations. Over the years we have noticed that IPL has a minimal impact on the category with 5-10 percent deviation. Since it is summer vacation time, we at Nick have a content and marketing strategy that will ensure that kids stick continuously on the channel with the least amount of outage. We will put our best foot forward with our frontrunners Ninja Hattori, Motu Patlu, Keymon Ache and Pakdam Pakdai. Apart from the new shows/seasons there will also be a lot of interactivity through contests like ‘Party with Ninja’ to keep the kids engaged beyond TV,” says Mr Ray.

     

  • Mediapost.com reports that NDTV has appealed a decision of the New York Supreme Court which had dismissed the suit it had filed

    NDTV appeals against NY Supreme Court decision

    By A Correspondent

     

    NDTV has appealed against a New York Supreme Court decision to dismiss its lawsuit, reports Steve McCleellan on Mediapost (MediaDaily News, link: http://www.mediapost.com/publications/article/200854/ndtv-challenges -wpp-tries-to-revive-lawsuit-in-ny.html#axzz2TzN5Vaz7)

     

    In early March, the New York State Supreme Court judge had ruled that NDTV must file its complaint in India since TAM is based here. However, NDTV’s contention is that since Nielsen is New York-based and controls the process upon which the rating service is based, New York is in fact the correct venue.

    Links to the Court documents:

    https://iapps.courts.state.ny.us/fbem/DocumentDisplayServlet?documentId=ic_PLUS_d/uCSK2JV/vwCVkl9vA==&system=prod

    https://iapps.courts.state.ny.us/fbem/DocumentDisplayServlet?documentId=JphivSpjpXujhPSFuq1f7Q==&system=prod

  • Winning the exclusive broadcast rights across the Indian subcontinent, the channel will telecast live all 51 matches of the tournament.

    Sony Six wins UEFA Euro 2016 broadcast rights

    By A Correspondent

     

    Sony Six has added the UEFA Euro 2016 football tournament to its kitty, winning the exclusive broadcast rights for it across the Indian subcontinent. The channel will telecast live all 51 matches of the tournament.

     

    Man Jit Singh

    Expressing his joy at the acquisition, Man Jit Singh CEO, MSM, said, “Football has grown immensely in India over the past few years and has found great interest amongst the youth. With the successful acquisition of the UEFA Euro 2016 tournament broadcasting rights, we look forward to attracting viewership to Sony Six by leveraging on the growing popularity of European football in the country.”

     

    European football’s premier international competition will be Sony Six’s first entry into international football. Having broadcast the 2014 FIFA World Cup qualifiers, this will be the first successful acquisition of a major professional football competition by the channel.

     

    NP Singh

    N P Singh COO, MSM, said, “We are delighted to bring one of football’s elite tournaments to the Indian viewers exclusively on Sony Six. As a broadcaster we are always in pursuit of the best of International Sport and through our latest acquisition we will take the fans closer to the high impact action that the UEFA Euro 2016 promises to deliver.

     

    Guy-Laurent Epstein, UEFA’s Marketing Director, said, “We are pleased to welcome Sony Six to the family of broadcasters for the UEFA Euro 2016. UEFA believes that the Sony Six channel and its commitment to high quality programming and sport is an excellent home for UEFA’s flagship national team competition.”

     

    The 2016 UEFA European Football Championship will be held in France with provisional dates of June 10 to July 10 2016.

     

  • The second edition of HT Printworks, the advertising expo organized by the HT Media Group in Mumbai last week, attracted more than 1,000 people and registered a sale of close to 300 discounted advertising packages

    HT conducts 2nd edition of Printworks

    By A Correspondent

     

    The second edition of HT Printworks, the advertising expo organized by the HT Media Group in Mumbai last week, ended on a high note with the six-day event attracting more than a thousand people and registering a sale of close to 300 discounted advertising packages.

     

    The expo, held at the Sofitel Hotel in Bandra-Kurla Complex, aimed to offer small and medium enterprises (SMEs) the advantages of highly discounted advertising deals for various supplements of Hindustan Times. It was a one-stop shop for first-time advertisers and retail advertisers to take advantage of a year-round, discounted advertising along with tips on media planning and creative for the advertisements.

     

    Several clients from small and medium enterprises across the city, both first-timers and repeaters, attended the various 90-minute sessions held every day, where they interacted with executives on the best deals for advertising.

     

    For the organizers, the response was encouraging. “HT Printworks received a tremendous response and we were overwhelmed with the number of businesses that showed interest in our packages. We saw serious decision-makers who bought the packages on the spot,” said Nitin Chaudhry, business head (West and South), HT Media Group. “The biggest benefit of HT Printworks is the simplicity of this programme which helps advertisers plan their advertising across the audiences that we offer,” he said.

     

    The event was conducted in partnership with Australian media consultancy firm ‘Boost’.