MxMIndia

Category: MEDIA

  • Salman Khan and Katrina Kaif ranked Most Popular Bollywood Stars of the Year in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review

    Front Page 2012: Salman Khan & Katrina Kaif ranked Most Popular Bollywood Stars of the Year

    According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender, Salman Khan and Katrina Kaif emerge as the Most Popular Bollywood Stars in the respective male and female categories for the second consecutive year.

     

    With the record-breaking success of Ek Tha Tiger, Salman leads with a huge margin. However, his share sees a marginal drop of 3% over the last year. Katrina, on the other hand, has only strengthened her already dominant position and occupies the highest share across all territories. Her combined share is higher than that of the female stars in the second and third positions.

     

    The table below captures the top 5 Bollywood stars – males & females for the year, with their respective popularity share:

    Males

    2012

    Females

    2012
    Salman Khan

    45

    		 Katrina Kaif

    54
    Shahrukh Khan

    27

    		 Kareena Kapoor

    33
    Hrithik Roshan

    22

    		 Priyanka Chopra

    18
    Akshay Kumar

    20

    		 Aishwarya Rai

    15
    Aamir Khan

    18

    		 Kajol

    11

     

    With the success of Jab Tak Hai Jaan, Shahrukh Khan ranks second with the 27% share, maintaining his dominance over the West Bengal Territory. Hrithik Roshan and Akshay Kumar have both gained momentum while Aamir Khan loses share despite his path-breaking television debut and the release of Talaash.  Emraan Hashmi though not on the top list, emerged as the success story of the year. He gained the highest share of 176% amongst all actors and it will be interesting to note his journey on the charts in 2013.

     

    Amongst female stars, Kareena Kapoor, with four releases this year, emerges as the second most popular star with 48% growth over the last year, followed by Priyanka Chopra who moved up from no. 5 to no. 3. She had two successful films in 2012 and this contributed to her growth on the charts.

     

    Vidya Balan added to her popularity with the success of Kahaani making her the success story amongst actresses. She has gained the highest share amongst actresses of an impressive 241% growth. A number of actresses made their debut in 2012, but only Parineeti Chopra (debut in Dec 2011, solo debut in May 2012) features in the top 15 actresses with a 2% share.

     

    The results are based on consumer research conducted amongst 39,000 theatre-goers through the year 2012 across 19 cities. MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

     

  • Bade Achhe Lagte Hain emerges as the Most Popular Hindi Fiction Show for the second consecutive year followed by the long-running daily Balika Vadhu in Ormax Media yearender: Front Page 2012: A Media & Entertainment Review

    Front Page 2012: Bade Achhe Lagte Hain & Balika Vadhu Most Popular Hindi Fiction Shows

    By A Correspondent

    According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender, Bade Achhe Lagte Hain emerges as the Most Popular Hindi Fiction Show for the second consecutive year, followed by the long-running daily Balika Vadhu.

    The results are based on consumer research conducted amongst 34,400 Hindi GEC viewers (SEC ABC) through the year 2012 across 14 cities.

    Bade Achhe Lagte Hain saw a generation leap and the introduction of a new character Pihu, while Anandi was remarried in Balika Vadhu recently. These key events managed to sustain audience interest, ensuring that the popular serials continue to rule the audience charts.

    The table below captures the top 5 fiction programmes for the year, with a popularity score representing their audience response:

    Rank Show Channel Score

    1

    		 Bade Achhe Lagte Hain Sony

    24.7

    2

    		 Balika Vadhu Colors

    18.1

    3

    		 Taarak Mehta Ka Ooltah Chashmah SAB TV

    14.6

    4

    		 Diya Aur Baati Hum Star Plus

    12.3

    5

    		 Saath Nibhana Saathiya Star Plus

    10.1

     

    While Sony and Colors take the top slots, Star Plus is the only channel to feature twice in the Top 5 list. In a list dominated by female-centric programmes, SAB’s Taarak Mehta Ka Ooltah Chashma stands out with its family-inclusive content.

     

    In the Most Popular Hindi Non-Fiction Shows category, Kaun Banega Crorepati (Sony) continues to occupy the top position in 2012. The Dance India Dance franchise (Zee TV) emerges as the second most popular reality show in the year, with DID Season 3 and DID Li’l Masters on air during 2012.

     

    Given below is the list of the Top 5 Hindi Non-Fiction Shows in 2012:

    Rank Reality Show Channel Score
    1 Kaun Banega Crorepati Sony

    29.5
    2 Dance India Dance Zee TV

    22.4
    3 MTV Roadies MTV

    20.8
    4 Jhalak Dikhla Jaa Colors

    18.1
    5 Satyamev Jayate Star Plus

    16.1

     

    Owing to its strong equity among the college going youth, MTV Roadies features at the third position. The ninth season of the show with the tagline “Everything or Nothing” traveled to the United States of America.

     

    Celebrity dance show Jhalak Dikhla Jaa moved channels this year, from Sony to Colors,but continued to fare well, featuring at the No.4 position. Its social appeal, coupled with Aamir Khan’s sincerity, got Satyamev Jayate an entry into the Top 5 – the only programme on the list witho no previous season!

     

    MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

     

  • Front Page 2012 is Ormax Media’s yearend media and entertainment review… as exclusive media partner, MxMIndia will carry nuggets from report

    Ormax Media announces Front Page 2012 yearender

    By A Correspondent

    Ormax Media, leading consumer knowledge company specializing in media and entertainment insights, has announced the launch of its yearend report ‘Front Page 2012 – A Media & Entertainment Review’. Front Page 2012 will cover the highlights of the eventful year of 2012, across 51 categories based on television and film industries. All the results in Front Page 2012 will be based exclusively on viewer research conducted by Ormax Media. The report is scheduled for launch in the second part of January. MxMIndia is exclusive media partner for Front Page 2012. Watch this space for exclusive coverage on the findings over the next few weeks.

    The categories will cover not just national but regional businesses as well, with specific focus on Tamil, Telugu, Marathi and Bengali industries. The report will be based on the results of various surveys carried out by Ormax Media throughout the year, as well as on the results of syndicated Ormax researches such as Cinematix, Showbuzz, Heartbeats, Characters India Loves, Stars India Loves, Celebritix and Small Wonders.

    Shailesh Kapoor

    Speaking about the report, Shailesh Kapoor, CEO, Ormax Media says: “2011 saw the first edition of the Front Page report. This year, the report carries information on double the number of categories. It will be the only report that will chronicle what happened in 2012 purely from a consumer perspective, with no subjective trade perceptions at all.”

    Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the company partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

  • The application not only plays music but also allows the users to interact with each other

    Bindass Facebook Jukebox launched

    By A Correspondent

     

    The Digital business of DisneyUTV announces the launch of ‘Bindass Facebook Jukebox’, a digital platform which allows users to choose music on the social networking site Facebook, and watch their interaction live on television on Bindass.

     

    Users can rank music by voting for their favorite songs listed on the application. Besides playing music, the application also allows users to interact with each other, dedicate songs and watch their dedication along with their profile images live on the Bindass Jukebox show, Monday to Friday, 5-7 pm.

     

    Commenting on this, Sameer Pitalwalla, Director – Video and Celebrity, DisneyUTV, said, “Combining our music show on Bindass with our Facebook audience and giving them the power to select songs and see themselves along with their comments and dedications on TV is not only a great reward for our fan-base but also a step forward in the direction of making TV more social. The Bindass Facebook Jukebox is an innovative product which converges social media with television through music, which appeals to our audience. Bindass on Facebook has the most engaged audience base for any youth channel on Facebook in India and we wanted to create something special for our audience.”

     

  • Ignitee will help Fujifilm's youthful and contemporary brand imagery in sync with its technically-superior product range

    Fujifilm awards digital mandate to Ignitee

    By A Correspondent

     

    Fujifilm India has appointed digital marketing agency Ignitee Digital to manage its social media campaigns and digital communication. Fujifilm India, which has been already very active on Facebook has decided to aggressively explore and leverage the social media platform and Ignitee will help them establish the youthful and contemporary brand imagery it seeks.

     

    Fujifilm hopes to connect with the tech-savvy Indian youth and aims to provide consumers with more opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

     

    Ranjoy Dey, COO, Ignitee Digital Services commented, “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumers’ attention on digital and social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach and ideas for Fujifilm will bring forward the unique value proposition of the brand and its products – attracting the right set of consumers for an engaging interaction.”

     

    Ignitee Digital’s integrated service offering that varies from social media optimization to online reputation management to developing creative campaigns will bring dynamism and an increased level of consumer engagement in Fujifilm’s initiatives. “We are establishing Fujifilm as a brand that’s constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact and engage with the brand & the product range on the digital & social media platforms. In our competitive market segment, through Social Media as a key medium, Fujifilm intends to highlight its young and contemporary brand imagery and bring its target audience closer to the brand. For this, we have chosen Ignitee Digital as our partner, keeping in mind their expertise and differentiated thinking on utilizing social media for leading brands. We are looking forward to an exciting association,” said Sriwant Wariz, National Marketing Manager, Fujifilm on getting Ignitee Digital Services on board.

     

  • Sennheiser India has appointed Blogworks to lead its social media and digital strategy, and engagement programme

    Sweet sound of Sennheiser for Blogworks

    By A Correspondent

     

    Sennheiser Electronics India, a subsidiary of German audio company Sennheiser GmbH, has announced the appointment of social media consulting firm Blogworks to handle its social and digital media marketing strategy and engagement.

     

    Speaking about their digital marketing initiatives, Gunjan Srivastava, Managing Director said, “The digital medium will drive our communication and engagement strategy, and in Blogworks we have found a partner who understand the intricacies of this medium, consumer behaviour around the category to deliver our brand promise effectively.”

     

    Rajesh Lalwani, CEO, Blogworks, said, “We will be using social media and the digital medium to bring alive the Sennheiser promise of ‘Better Sound = Better Emotions’ through a surround-sound impact as generated by the coming together of all stakeholders, including consumers, experts and performers.”

     

  • The mobile advertising network has signed up Airtel as its first telco partner; other global partnerships are in the pipeline

    Vserv.mobi launches AudiencePro

    By A Correspondent

     

    Vserv.mobi, a global mobile advertising network, has launched AudiencePro that boasts of being first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers. This launch makes Vserv.mobi the first Mobile Ad Network in the world to roll out an offering that combines its scale & audience, with telcos, to offer unprecedented audience targeting opportunities to advertisers.

     

    The Vserv.mobi AudiencePro platform allows advertisers targeting based on demographics, spending power, network usage, location, content relevance and device specific data, to reach the right audience. The AudiencePro platform will allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by its AppWrapper technology, enabling targeted advertising at a massive scale. The platform will include support for all creative formats, including rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.

     

    As part of the launch, the company also announced that it has signed up Airtel as its first telco partner for this revolutionary platform. Dippak Khurana, CEO & Co-Founder, Vserv.mobi said, “AudiencePro is the world’s first platform that brings together the power of mobile ad networks with credible user data from telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetization platform, this is our second game changing technology, that will unlock tremendous value across the entire mobile ecosystem. Given our understanding and presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”

     

    The company has also confirmed that its AppWrapper platform has become more powerful and will now enable premium AudiencePro ads in the same one-click approach. The AudiencePro platform will also benefit mobile internet users, who will get relevant ads aligned with their consumption needs. As a global company, Vserv.mobi upholds high standards of user privacy, and will offer consumers the flexibility to opt out of these targeted AudiencePro ads completely.

     

    Rohit Verma, VP, Telecom, Vserv.mobi, said, “Telcos, especially in emerging markets, have been looking for Mobile Advertising opportunities in today’s ‘app’ified world, and advertisers are always seeking richer audience profile insights, thus the AudiencePro platform provides a powerful solution to both these challenges, while delivering higher monetization to our publisher and developer partners. AudiencePro offers telcos a unique innovative approach to mobile advertising and help move forward the mobile ecosystem.”

     

  • Realm Media's "Coot-Coot" activates McAfee's Mobile Security App in partnership with Airtel

    Realm activation popularizes McAfee mobile security application

    By A Correspondent

     

    Since consumers are already exposed to various anti-virus options for their smartphones McAfee joined hands with Airtel to promote their mobile security application, with the challenge being to create an acceptance for McAfee Mobile Security.

     

    For this, Realm Media, an integrated media agency of the Indraksh Group, strategized, designed and executed a three-day out-of-home activation programme at the Airtel Campus in Gurgaon. The objective was to create a buzz for the launch of McAfee’s Mobile Security Application with basic features for all Airtel subscribers with smartphones.

     

    Savio A

    Savio A, Sr Manager, Client Servicing, Realm Media Solutions Private Limited; said, “For this campaign Realm created the ‘smart protection for your smartphone’ concept which was promoted using a BTL + Digital approach. From designing of the creatives to strategizing & executing the entire plan we worked closely with both brands to ensure that the launch not only creates an impact from a brand perspective however also generates an amplified brand recall. We launched our show stealer ‘Coot Coot’ the latest YouTube sensation and the face of the campaign who is smart, cool, friendly, fun-loving, confident, happy and free from worries because he always feels protected, whether he is on the go or in whatever he does. We encourage people to see this MMS mascot as their ‘new best friend’ in whose company they will always feel secure & protected.”

     

    Krishita Motwani

    Krishita Motwani, Marketing Manager-India, Consumer Mobile Small Business Division, McAfee, said, “Having worked with Realm in the past and knowing the passion and commitment they bring to the table, they were our preferred agency. Realm Media functions more like an extended arm of our marketing team. They understood our tonality and got their plan in action for the activation, which was a success and garnered us the expected ROI.”

     

     

    Yuvraj Agarwal

    Yuvraj Agarwal, Co-Founder and Group CEO, Indraksh Media & Realm Media Solutions Pvt Limited, said, “Today clients are constantly striving to use innovative ways of engaging with the TG. With Krishita’s support and guidance, the team at Realm worked tirelessly to create an out of the world experience that actively brought the brand message to life and allowed the TG to have a lasting impression. Coot-Coot as a concept is absolutely great and can be carried forward in an engaging manner and successfully used across media platforms.”

     

  • Bheem & Jethalal were ranked the most popular television characters amongst kids as per Ormax Media's Front Page 2012 yearender

    Front Page 2012: Bheem & Jethalal most popular TV characters amongst kids

    By A Correspondent

    According to Front Page 2012, Ormax Media’s Media & Entertainment yearender, Bheem of Chhota Bheem (Pogo) and Jethalal from Tarak Mehta Ka Oolta Chashmah (SAB TV) emerge as the Most Popular Television Characters amongst kids in the kids’ and GEC segments respectively.

    The results are based on research conducted amongst 3,840 kids, in the age group of 6-14years (SEC ABC) throughout the year 2012 across 8 cities.

    The preference for animation characters amongst the kids channel viewers was clearly evident, with no live action character featuring among the Top 10. Bheem continues to dominate in popularity among all the TV characters with his share increasing from 21.4% last year to 26.2% this year.

    The table below lists the Top 5 characters among kids channel preferers, with their percentage share.

    Rank Character Programme Channel Share
    1 Bheem Chhota Bheem Pogo 26.2
    2 Doraemon Doraemon Disney 16.7
    3 Hattori Ninja Hattori Nick 6.7
    4 Jerry Tom & Jerry Cartoon Network 5.7
    5 Shinchan Shinchan Hungama 5.6

     

    Doraemon (Disney) continues to be at the second position, though Bheem has managed to widen the gap this year. Hattori (Ninja Hattori: Nick) takes the third position, overtaking Jerry (Tom & Jerry: Cartoon Network) this year.

     

    Besides kids channels, children also watch GEC content. The top 5 GEC characters among kids are given in the table below.

     

    Rank Character Programme Channel Share
    1 Jethalal Taarak Mehta Ka Ooltah Chashmah SAB TV 10.1
    2 Inspector Daya CID Sony 7.9
    3 Tapu Taarak Mehta Ka Ooltah Chashmah SAB TV 6.9
    4 Anandi Balika Vadhu Colors 6.1
    5 Daya Taarak Mehta Ka Ooltah Chashmah SAB TV 6.0

     

    Taarak Mehta Ka Ooltah Chashmah takes three spots in the Top 5, including the kid character Tapu. Jethalal takes the top position this year, overtaking CID’s Inspector Daya (not to be confused with Jethalal’s wife Daya). CID, however, continues to remain popular amongst kids, with two characters in the top six.

     

    MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

     

  • Whats-On-India CEO Atul Phadnis captures the highlights of the Consumer Electronic Show (CES) 2013 and the implications for India

    Trends & Takeaways from CES 2013

     

    By Atul Phadnis

     

    The Consumer Electronic Show 2013 or CES as its popularly called was held this year in Las Vegas at the Convention Center, Las Vegas Hilton (LVH) and the Venetian Hotel last week. Held across four days (January 8-11), the event had a host of parallel tracks including :-

     

    • the CES conference
    • the CES exhibition
    • After Hours Parties at Casinos and Clubs
    • Networking Luncheons/ Dinners
    • Product Launches, Networking, Showcases in private enclosures

     

    Trends @ CES 2013!

    • Ultra HD (UHD) :- UHD is a new standard of TVs launched during CES 2013 by all major TV manufacturers including Samsung, Sony, LG, etc. With 2160 pixels, UHD is twice as sharp with breathtaking clarity than HD that has 1080 pixels. UHDs were also announced with mindboggling and door-breaking sizes including Samsung’s 110-inch TV!

     

     

    • Second Screen TV Apps, OTT Boxes:- With connected devices on one side (including a lot of boxes that run on Android) and streaming content providers on the other end (such as Hulu, Netflix), a lot of players like Roku are trying to replace the set-top box (STB) with their OTT offerings. The promise is to make your dumb TV smarter and enabling a lot of content streaming into your TV in a bid to replace the STB.

     

     

    • TV Anywhere – Intel and Comcast partnership : Intel announced a new partnership with Comcast, the American Cable TV major, that will enable customers to view live and on-demand television content on Intel-based devices, such as tablets, ultrabooks and PCs besides the household TV sets. This new device provides video, voice and high-speed internet from one single device creating a home network for numerous other devices and second screens. (http://www.forbes.com/sites/kellyclay/2013/01/07/comcast-partners-with-intel-to-deliver-television-anywhere-in-the-home/)
    • Phablets – This was clearly a popular buzzword across various manufacturers. With a home-run success of Samsung Galaxy Note Series and specifically Note II, a number of OEMs including Lenovo, Huwaei, Sony announced their products in this category. An intermediate between a tablet and traditional smartphone,  the ‘Phablet’ received appreciable recognition and response @ CES 2013. Huawei Acend Mate, a 6.1-inch is currently the largest-sized Phablet of the lot.
    • Wireless Video Streaming within Home Devices: DLNA (Digital Living Network Alliance) allows for seamless wireless streaming across various devices. A lot of hardware is now coming in enabled for DLNA which means videos, music, pictures can be played on say a mobile phone but will be wirelessly mirrored and displayed on a large screen TV or any other DLNA compatible device. Manufacturers such as Samsung provide ALLShare which is a variant of such a technology. Using ALLShare, a Samsung Galaxy phone turns into a player for a Samsung Smart TV or a remote for a Washing Machine, Microwave or even a Refrigerator! In another scenario, a YouTube Video being played on a Galaxy Phone can be wirelessly streamed to a TV or a Tablet.
    • Windows8 and Convertible UltraBooks – a flood of devices using Windows8 and a host of OEMs announcing their versions of the Intel Ultrabook again signaled the comeback of the PC ecosystem that had been challenged by Apple’s Mac in recent times. What seems to be a big shot-in-the-arm for this ecosystem is the gorgeous interface and successful launch of Windows8 by Microsoft as well as the lowering of power consumption within the latest Intel processors.

     

     

    Worthy Mentions!

    • Samsung SmartTV Super Size 110-inch! – You could buy this one but you just might have to break walls to get it into your living room J (http://www.bbc.co.uk/news/technology-20942237)
    • Samsung Smart Refrigerator runs Android!  – This refrigerator runs Android, plays music, connects to social networks, shares recipes and has Evernote for sharing other documents! (http://news.idg.no/cw/art.cfm?id=974F1DBD-FD2C-DEE7-0942492801D7D434)
    • LG UHD 3D TV – LG had an absolutely stunning display for its Ultra HD 3D, the clearest and deepest 3D I have ever seen! Just breathtakingly astonishing!
    • Samsung Interactive Bike : A Samsung Exer-Cycle that syncs with Samsung Smart TV! The moment you sit on it and pedal, the Samsung Smart TV comes alive with a right window on the TV that shows Duration of Cycling, Calories Burnt, Speed of Cycle, etc. Exercise bhi, TV bhi!!

    • Razer Edge : A Modular Tablet for PC Gamers! Is it a tablet? Is it a game console? Or perhaps a laptop? No! It’s the Razer Edge a new tablet based gaming console to play high-end PC games from pretty much anywhere.  (http://techland.time.com/2013/01/10/razer-edge-hands-on-a-modular-tablet-for-pc-gamers/)
    • Makerbot 3D Printer – a printer that uses a kind of liquid plastic to create (or print) 3D models!Fascinating demo!! (http://www.youtube.com/watch?v=3o6pcbhylmQ)
    • HAPIFork – Smart Fork that docks with your computer and downloads data around your eating habits including serving sizes per bite, number of bites, duration of eating!Post this, the Fork also recommends eating portions and eating speed to control your diet intakes! (http://www.bbc.co.uk/news/technology-20932073)

     

    Phantoms of CES 2013!

    The CES this year saw companies that did not officially participate but were heavily present across their respective ecosystems. The three Ghosts or Phantoms of CES 2013 were Microsoft, Apple and Google!

     

    India Implications

    CES 2013 defined the direction of consumer devices and appliances. It showcased the technological innovations through billions of dollars of Research & Development by both – the world’s leading manufacturing companies as well as tiny and niche players.

     

    The commercial success of these would clearly depend on consumer adoption and interest. And while consumers might not rush in to buy the Smart Refrigerator or the UHD-3D, further re-engineering and product sharpening will eventually create standards that the market would adopt.

     

    While some of these technologies such as HD TV, Smartphones, Tablets, Phablets have been freely embraced by India, other solutions have seen our consumer markets leapfrog to their next levels.

     

    The biggest shock to our market perhaps would be reserved for the TV business. As Smart TVs and other Smart devices penetrate into the TV ecosystem in India, the industry will need to restructure/ restate its solutioning. And here is where one is not sure on the maturity or understanding within the Indian TV sector to deliver a multi-screen, multi-device consumer experience.

     

    Atul Phadnis is Chief Executive, What’s-On-India.

     

    Visuals from publicity material and product websites

     

     

     

  • 'India's Angels' starts on Jan 19 and will focus on the investor community which drives entrepreneurship in India

    CNBC-TV18 launches series on VCs, angel investors

    By A Correspondent

     

    Shereen Bhan

    CNBC-TV18 is set to launch ‘India’s Angels’, special TV series on Venture Capitalists, Angel Investors and Seed Funds. The series attempts to bring to the forefront the role of the most critical cog in the entrepreneurial ecosystem. It will focus on the investor community that is responsible for investing funds that fuel and drive the entrepreneurship and start up scenario in our country. With the objective of introducing India to motivating stories, CNBC-TV18’s Executive Editor Shereen Bhan will put together this special series featuring some of India’s most prominent early stage investors.

     

    Angel Investors and Seed Funds are increasingly evolving as the key financiers for startups and early stage enterprises. They are evidently playing a crucial role in revolutionizing the start-up ecology. A shocking revelation proves that 90% of the startups fail to sustain beyond initial years, only due to shortage of funds. So what makes some start ups click? What do the VCs and Angel investors look at before funding? Do VCs get allured with fancy ideas or do they calculate the feasibilities of business matrices?

     

    CNBC-TV18’s ‘India’s Angels’ will try and find answers to some of the above mentioned questions and bring you an insight into the thinking of some renowned startup benefactors. The show is designed in a dynamic manner to comprehend and encourage the prospective entrepreneur pool in India. The special series will capture successful financers, along with the entrepreneurs they have funded.

     

    Find out more about why Google India’s Chief Rajan Anandan, has turned Angel. Why Deep Kalra, Founder of Makemytrip is now backing other entrepreneurs. How Vijay Shekhar Sharma, Founder of One97 Communications has managed to set up a 100 million dollar fund. Also Watch some of India’s best known VC’s like Sanjeev Agarwal of Helion Ventures, Jayant Sinha, Managing Director of Omidyar Network India Advisors, Bharti Jacob, Co-founder of Bangalore based Seedfund, Sasha Mirchandani and Prashant Choksey, Founders of Mumbai Angels on the changes in India’s entrepreneurial ecosystem, their investment and mentoring mantras.

     

    Commenting on the series, Executive Editor Shereen Bhan said, “Startups have gained a lot of momentum, but we are still at a nascent stage. We believe that collectively a lot of work needs to be done to aid and sustain this sunrise sector. We consider the emergence of startup investors as an extremely vital element for the much needed entrepreneurial thrust. India’s Angels is more than just inspiring and we don’t want to just narrate a tale and stop there. We intend to play a constructive role of evangelizing young risk takers, give them the confidence to embark on their entrepreneurial mission.”

     

  • Pradeep Dwivedi has moved from Tata Teleserves to join Dainik Bhaskar Group as chief corporate sales and marketing officer, and will be based in Mumbai

    Pradeep Dwivedi leaves Tata Group for Dainik Bhaskar

    By A Correspondent

     

    Pradeep Dwivedi

    Pradeep Dwivedi has joined DB Corp Ltd. (Dainik Bhaskar Group) as Chief Corporate Sales & Marketing Officer (CCSMO). He will be based out of Mumbai and will report to the Managing Director, Sudhir Agarwal.

     

    Mr Dwivedi comes with a rich 19 years of management experience in B2B and B2C domain across functions and industries. He has wide-based expertise in leading Sales & Marketing, Service Delivery, Risk Operations and Business development. He has earlier worked with Tata Teleservices Ltd., American Express Bank, Standard Chartered Bank, GE Capital and Eicher Motors Ltd. As CCSMO, he will be responsible for overall Sales Revenues and will be leading nationwide Corporate sales for the group publications, Dainik Bhaskar (Hindi), Divya Bhaskar (Gujarati) & Divya Marathi (Marathi). He will also be responsible for trade marketing and establishing brand amongst the corporate market, and will be the Bhaskar representative with press, industry and government forums.

     

    Announcing the appointment, Sudhir Agarwal said, “Pradeep is a very accomplished seniorsales and marketing professional, and with him taking charge the group would benefit from diversity of his experience to take on the emerging challenges and further strengthen the group’s leadership in media sector.”

     

    Prior to joining DB Corp Ltd, Mr Dwivedi was with Tata Teleservices as Regional Chief Operating Officer & Senior Vice President- Enterprise Business.

     

    Speaking at his role and responsibilities at Dainik Bhaskar group, Mr Dwivedi said, “I am excited at the opportunity of joining the leadership team at India’s largest & most innovative newspaper group, working with our esteemed corporate customers and agency partners to firmly establish Dainik Bhaskar Group’s businesses and realize the vision to be the largest and most admired media brand enabling socio-economic change.”

     

    Mr Dwivedi is a MBA from Punjab University, (UBS) Chandigarh, India. He has also done an Executive Programme from the University of Michigan, Stephen M. Ross School of Business, at Tata Management Training Center.