MxMIndia

Category: MEDIA

  • The group recently reached two lakh fans on its Facebook page, and hopes to build a stranger presence online

    Chitralekha upbeat on social media

    By Ananya Saha

     

    It took two years for Chitralekha to reach two lakh fans on its Facebook page. According to the official numbers provided by Chitralekha, 96% of these fans are from India with 87% under 34 years. Close to 35,000 active fans make it a highly interactive community. While the group has focussed on FB till now, and is present on Twitter, it will be looking seriously at the latter in 2013.

     

    Mitrajit Bhattacharya

    While many media brands are taking the social media route to be interact with the audience, it is known that beyond the ‘likes’, not many engage with them on a regular basis. However, Mitrajit Bhattacharya, President & Publisher, Chitralekha Group is upbeat about the statistics. “We are very active on FB as a community. We inform, entertain and empower our fans. For instance, the songs in a specially-compiled music CD with our anniversary issue were chosen by our fans, questions to celebs in our popular FB activity – “Chhoti Si Mulakat” are normally contributed by our fans etc. We also share jokes, pics and breaking news regularly. All these translate into an engaged fan base,” he said, while adding, “Regional brands have a huge power to connect with their audiences as friends. We have been a friend to the Gujarati community for over six decades. Social media helps us to be in touch with them closely, particularly the younger lot. Gujaratis are also very heavy users of digital devices, which help the process of connectivity.”

     

    The social media strategy of the group extends to Chitralekha’s brand philosophy “of being friend to our fans and being loved to a completely new younger audience.”

     

    Does an engaged fan base imply an engaged advertiser community as well? Mr Bhattacharya said, “Monetizing social media is a tricky issue, however there are many marquee clients who are actively looking at our online offerings currently.” He insisted that Facebook has played a large role in helping traction onto Chitralekha’s websites.

     

    With no choice but to be present on social media to stay in the game, Mr Bhattacharya concluded, “Digital is the future. All our major titles are available on tablets and smart phones. Our print copies get delivered to over 100 countries (sometimes, we learn about small countries from our subscriber’s database). Just imagine the power of digital, which avoids the problems of physical distribution due to geographical distances, both within and outside the country!”

     

  • It's Christmas Eve and Santa TAM has come with all the numbers save most of the news channels. Colors is the reigning #1 Hindi GEC

    Santa TAM has come to town today!

     

    By A Correspondent

     

    Oh! You better watch out,

    You better get set,

    You better not pout,

    I’m telling you that:

    Santa TAM is coming to town!

     

    He’s making the list,

    Checking it twice,

    Gonna tell us who’s popular or nice.

    Santa TAM is coming to town!

     

    He sees you when people are sleeping,

    He knows when people are watching.

    He knows if your shows are bad or good,

    So be good for goodness sake!

     

    Oh! You better watch out,

    You better not cry,

    You better not pout,

    I’m telling you why:

    Santa TAM is coming to town!

     

    With apologies to all for mauling the famed Christmas carol.  And we hope TAM CEO LV Krishnan and his team also take the doctoring of a Microsoft Clipart in the right spirit.

     

    For, it’s Christmas eve and the day when the ratings for the last week and that of the last two-odd months will be released.

     

    A settlement was reached in the first half of Saturday (Dec 23) where it was decided that the ratings of all channels save those news channels who produce a letter asking TAM not to share their individual channel’s numbers. These numbers which will not be disclosed are to be clubbed together in under an ‘others’ category.

     

    Before we bring you the numbers of the all-important Hindi GEC category, here’s a disclaimer: It may be noted that from around mid-May 2012, TAM Media has not been giving out the ratings numbers proactively to the media. While the ratings we bring you are hence unverified by TAM, we assure readers that the source is reliable and the information is not incorrect. However, we would urge readers to make their own enquiries before being influenced by the numbers.

     

    General entertainment channel Colors has been #1 in Weeks 49 and 50. It also generated the highest in ratings in Week 47 as well. While Colors is #1 in three weeks, #2 in 4 weeks & #3 in three weeks, Star Plus has been a close #2 except in Week 47.  Sony was #1 twice while the highest rank Zee could attain was #2. Yes, there’s a neck-and-neck fight between #1 and #2.

     

     

    On Star Plus, the ‘Yeh Rishta’ leap on Dec 3 generated 5.4 TVR and the ‘Dabangg 2’ integration in ‘Diya Bati’ on Dec 12-13 got it 5.1 and 5.3 TVR respectively.

    On Colors, reality show Bigg Boss season 6 opened with 4.1 TVRs and has averaged 2.5 Monday to Friday in Week 41-50. The premiere of OMG generated 3.5 and 3.4 TVR delivering 39 GRPs.

    On Zee, Qubool Hai  opened with 2.5 TVR (Mon-Fri 9:30pm),  with latest week average  being 2.7.

     

    For Sony, the premiere of ‘Rowdy Rathore’ on Sunday Oct 21 garnered 5.1 TVR at the 12noon slot and 5.6 TVR at the  8:30pm slot  delivering 68 GRPs in all, whereas the premiere of ‘Ek Tha Tiger’ on November 11 fetched 3.3 TVR at the noon slot and 4.6 TVR at the 8.30pm slot delivering 55 GRPs. Kaun Banega Crorepati has been averaging 3.3 TVR.

     

    Earlier, the music genre numbers reached us, courtesy of 9XM. The flagship music channel has done remarkably well outwitting competition on most weeks.

     

    Meanwhile, you better not cry, you better get set… for Week 51 ratings are going to be out a day after Boxing Day. Yup, December 27! Week 52 data will be out on Jan 3 and the news channels on Jan 9.

     

    Imaging: Rafiq

     

  • Ferzad Palia, Senior VP and GM – English Entertainment, Viacom 18 Media Pvt Ltd talks to MxMIndia about Comedy Central's acquisition of Charlie Sheen starrer sitcom Anger Management

    Anger Management, a big deal for Comedy Central

    By Johnson Napier

     

    Comedy channel Comedy Central seems to have struck gold by bagging rights to the newest craze on the sitcom block, Anger Management. So impressed was the network with prospects of this new show starring Charlie Sheen, that it went overboard in acquiring rights to the show.

     

    Ferzad Palia, Senior VP and GM – English Entertainment, Viacom 18 Media Pvt Ltd reveals to MxMIndia what would be the implications of this expensive buy and how they expect the sitcom to break some advertising rules in the English entertainment market.

     

    Going by the buzz that’s being created, the acquisition of Anger Management seems to be the biggest thing that has happened for Comedy Central. How far did you stretch yourself into acquiring the rights for this sitcom? And, what was unique about the whole experience?

    When we saw the first 2 episodes of Anger Management at a private screening, we knew that this show is set to be the next big thing on television. We were vindicated when the show broke all ratings records over its first few episodes in the US. It did so well that before we knew it, an unprecedented further 90 episodes were ordered! Charlie Sheen is back… and how! Naturally it was a heavily sought after show. So I must admit that we did need to stretch ourselves to make it happen.

     

    How would you justify the huge spends on the acquisition of this sitcom in a market like India’s that’s still waking up to English entertainment?

    You will be surprised that India isn’t waking up to English language content. It already has woken up. And not just the metros, across the top 40 towns and is penetrating deeper at a rapid pace. English is one of the fastest growing languages in India for a variety of reasons. Comedy Central is here to grow the category with a distinctive offering. And as I’ve always mentioned to you, we’re here for the long term, so this fits in perfectly with our ambitions & plans.

     

    Would you be setting new benchmarks where ad rates for Anger Management are concerned?

    Yes. It’s a great opportunity for brands to co-own this franchise with us for a longer term. We’re looking at ‘partnerships’ for this show. Going beyond the traditional ‘spot buy’ format. There are tremendous opportunities that we have to allow brands to integrate themselves through the next few months. The positive response we’ve received over the last 24 hours since the announcement is extremely encouraging, to put it mildly.

     

    What is the English Comedy entertainment market like in India at the moment?

    We’re extremely happy with the response to Comedy Central India over the last 10 months. We’ve grown the English genre, cut through clutter, received recognition and awards for our brand, content, creative & marketing, have over 100 advertisers on our roster, already the most followed English entertainment channel on Twitter, 8 lakh fans on Facebook, etc, etc… And we’ve only just begun! The market is ripe. And hungry for more, as is clearly evident.

     

    What is the content acquisition plan for Comedy Central going forward into 2013?

    Lots of exciting things in store. None that I can reveal currently though.

     

  • Asheesh Chatterjee, CFO, 92.7 Big FM is positive about Phase III of FM radio licensing and the new spectrum being freed

    Jaldi 5 with Asheesh Chatterjee: FM will grow five times

    Asheesh Chatterjee, CFO, 92.7 Big FM is positive about Phase III of FM radio licensing and the new spectrum being freed. MxM India caught up with him recently to talk about the FM industry, pre- and post-Phase III.

     

    01. With Phase III coming into play, do you think that the issues such as royalty, taxes etc that the FM industry has been struggling with, will be sorted?

    I am very optimistic. If you look at the efforts the government has taken towards digitization, the intent is to have a consensus and resolve the issues and make the industry grow. Most of these issues have been identified, and yes, there will be solutions. The phase III guideline itself solves many issues. We tend to look at the glass as half-empty, why not look at it as half-full? There were many things which have been addressed, and some which need to be addressed which I am confident will happen soon.

     

    02. Does the current RAM measure the listenership of FM radio appropriately?

    Ratings and measurement requires investment. So once you have strong players with a pan-India footprint, they will have the necessary revenues for the investments to make these measurements appropriate.

     

    Yes, today the measurement is restricted to the top markets, and this is set to expand. You do not need daily or weekly measurement to tell you that radio reaches where literacy has not reached yet or where, because of electricity problems, TV does not work. It is enjoyed as a passive medium, even while you are working. Radio does not really have a prime-time at all. So research will capture all this and much more. I am sure with phase III, and stronger players, there will be sweeps that will be done to bring out the statistics.

     

    03. Prashant Panday of Radio Mirchi recently said that FM radio will have strong competition from internet radio. Do you agree?

    Digital is one of the areas, which by no means implies that FM radio has little future. FM radio is itself going to grow five times from its current numbers. There is immense future in FM radio. And also, yes, digital radio with its uniqueness to be able to search, social networking, and customize, will offer another product. FM players who have the understanding of the audience, as well as content, will be able to monetize internet radio better than anybody else. However, if you are going to make it a paid service, there are not going to be many takers for it.

     

    04. Phase III: Challenge or opportunity for FM radio industry?

    I see only opportunity: to make good use of the spectrum that will be freed after the Phase III auction happens, and to execute on product innovation and product differentiation to make a profitable business model for all stakeholders, whether it is the advertisers who will look at this medium for its cost-effectiveness or listeners who will look at it as a passive medium for enrichment and entertainment, and us as radio operators who like to reward both investors and employees. It is going to be a work-work solution for everybody. The opportunity is right there at the section point and we need to execute it to the plan.

     

    05. Are advertisers taking this medium more seriously in their traditional media mix?

    Advertisers have always taken this medium seriously. Nobody buys you cheap, you sell cheap. The fractured spectrum that some us have had, because we are there in two towns in Gujarat, does not mean that no advertiser can do a Gujarat-plan with you. So those are the problems that will go away, and you will have the spectrum to reach the targeted region or TG. I think once that gets corrected, advertisers will start using FM as the primary medium.

     

    As told to Ananya Saha

     

  • CNBC Awaaz in association with RR Kabel hosted the 'Real Estate Awards 2012' to recognize commendable merit of visionaries and professionals from the industry

    CNBC Awaaz honours industry best at Real Estate Awards

    By A Correspondent

     

    CNBC Awaaz in association with RR Kabel hosted the ‘Real Estate Awards 2012’ to recognize commendable merit of visionaries and professionals from the industry. The event, themed as Modern Marvel, was attended by Housing and Poverty Alleviation Minister Ajay Maken, along with notable names from India’s real estate fraternity.

     

    Nominees for the CNBC Awaaz Real Estate Awards were judged based on criteria like standard, quality of project, customer satisfaction and efficiency. This year more than 8,000 projects across 12 cities were evaluated for the awards.

     

    On the occasion of the awards Sanjay Pugalia, Editor-in-chief, CNBC Awaaz said, “We have earned the respect of being one of the transparent and most credible recognitions in the real estate industry. It gives us great pleasure to know that our awards are considered as a benchmark in the industry.”

     

    Awards went out in the following categories:

    Affordable Segment – 100% Complete

    		 Shipra Estate NCR
    Mid Segment – 100% Complete Brigade Group Bangalore
    Luxury – 100% Complete Lunkad Realty Pune
    Ultra Luxury – 100% Complete Amar Builders Pune
    Affordable Segment – U/c – More than 70% Complete City Corporation Limited Pune
    Affordable Segment – U/c – More than 70% Complete

    Ashiana Housing & Finance ltd.

    		 NCR
    Mid Segment – U/c – More than 70% Complete Kalpataru Limited MMR
    Luxury – U/c – More than 70% Complete The Advantage Raheja Bangalore
    Ultra Luxury – U/c – More than 70% Complete Queens Court NCR
    Best Commercial Project DLF IT SEZ Chennai
    Best Retail project DLF Emporio NCR
    Most Consumer Friendly Developers Magarpatta Township Pune
    Best Project Execution Mahindra SEZ Chennai
    Best Greenest Project Magarpatta City Pune
    Commercial Greenest Project

    Pritech Park – RGA software System (P) Ltd. and Primal Projects Pvt Ltd

    		 Bangalore
    Best Integrated Project Magarpatta City Pune
    Best managed projects: Post sales City Corporation Limited Pune
    Most Reliable Builder Sobha Developers Bangalore
    Architect’s choice/Best Design Brigade Gateway
    Best Home loan provider State Bank of India
    Best Real Estate fund HDFC Real Estate PMS
    Best State Government Initiative Rajasthan Govt
    Building world class infrasturcture Jaypee Group
  • K. Jayaraman has been elevated to the post of Vice-Chairman of the Board of Directors with effect from December 21, 2012

    Hathway appoints Jagdish Kumar as MD and CEO

    By A Correspondent

     

    Hathway Cable & Datacom Ltd has appointed Jagdish Kumar as the Managing Director and CEO of the Company with effect from December 21, 2012 and elevated K. Jayaraman to the post of Vice-Chairman of the Board of Directors with effect from December 21, 2012. Consequently, Mr. Jayaraman ceases to be the MD and CEO of the Company with effect from the said date.

     

    Mr Kumar, a Chartered Accountant, has more than 25 years of professional experience having worked in numerous leadership positions with blue‐chip companies like ITC Ltd, STAR TV and Reliance Industries Ltd. Mr. Jagdish Kumar is an experienced media professional having worked in various roles within STAR TV (a Newscorp venture) both in India and the headquarters in Hong Kong.

     

    During his stint with STAR TV he has worked on several aspects of the TV Broadcast business including, Content, Distribution, Marketing, Broadcast Infrastructure, Digital Platforms, Business Development and Finance. He also represented STAR TV’s interests on the Board of Hathway as a director. Recently, he worked with Reliance Industries Limited, as President ‐Media & Entertainment. He was part of the Digital services ( including 4G wireless services) project team set up to launch a high‐speed Broadband service across the whole of India.

     

    He was responsible in devising Content plans and forging relationships with numerous Content providers for Films, TV channels, Music, Gaming and New Media. He brings to the current role his experience spanning every aspect of the broadcast and distribution space and will guide Hathway through the critical digitization phase of the cable TV industry.

     

  • Will the India-Pakistan cricket series live up to expectations? Or will advertisers and punters be disappointed? MxMIndia asks industrywallahs

    Indo-Pak series: Another historic thrash-a-thon?

     

    By A Correspondent

     

    Tensions of other sorts are usually forgotten when India and Pakistan meet on the cricket pitch. This time it is a battle of one-upmanship as the two countries are clashing after a gap of five years.

     

    While the Indo-Pak series of three ODIs and two T20s is a short tour, it is creating enough ripples among cricket-crazy fans. What makes it more enthralling is the fact that India had beaten Pakistan in both formats of the game the last time they landed here during the 2007-08 tour. Of the three Tests that the two played against each other, India won the series 1-0, having drawn the remaining two. As for the ODIs, it was a 3-2 victory in favour of India that did the country proud.

     

    While it was Saurav Ganguly who was at his superlative best in the Test series that enabled India to take the lead, it was the young Yuvraj Singh who shone with the bat in the ODI format, making him earn the prestigious man-of-the-series award.

     

    Going by speculation doing the rounds, for broadcaster ESPN-Star the tournament was a success even before it took off. According to some reports, the channel has managed to sell out maximum inventory at two to three times (totalling more than Rs 1.5 billion) the rate compared to the just concluded India-England series. This augurs well for the network given that it has to pay Rs 322.5 million per match for the five match series.

     

    Sanjay Kailash

    To a query from MxMIndia, Sanjay Kailash, EVP, ESPN Software India Pvt Ltd, said, “We are delighted with the response from advertisers to the India-Pakistan series. India-Pakistan is always extremely sought after and the series therefore was sold at a premium. We have monetised India-Pakistan ODIs at a rate which is double as compared to the historical industry average. Even rates for India-Pakistan T20 are double than the most sought after T20 tournament in the country.”

     

     

     

    Anilkumar Sathiraju

    Sharing his excitement about the series, Anilkumar Sathiraju, AVP & Head, DDB MudraMax, Media, said that on the ratings front he expects the series to be a big hit. “It will be quite good. I am expecting it to be a positive and a good series. Ratings will definitely see a spike as it is India-Pakistan at the end of the day. The fact that a few advertisers are quite gung-ho about it makes it more exciting.”

     

     

     

    Divya Gupta

    Divya Gupta, CEO, Dentsu Media, too had some words of praise for the series irrespective of the fact that India had put up a drab performance in the recent past. She said, “An India-Pakistan series is in a realm of its own; evokes emotions, fervour and fever like none else. It doesn’t matter whatever Team India has achieved /not achieved in the recent past. It is a marquee game, event, media property that viewers and marketers and broadcasters are betting on; and deliver it will.”

     

     

    Anita Nayyar

    Giving a more detailed outlook on the series, Anita Nayyar, CEO, Havas Media India & South Asia, said the fact that the series is taking place after many years is in itself a great pull. “From a viewing perspective three of the five matches are scheduled on holidays which will help the cause of viewing. Also the ODIs start at 8pm-primetime making viewers more available. In fact, most India-Pakistan matches have delivered ratings in the range of 5-6. This series should do similar numbers; however, with TAM data not being available the deliveries will be guess estimates.”

     

    Ms Nayyar’s summation of the series is probably what will matter at the end of this historical sporting tie-up. “Ratings or no ratings, the competition between India and Pakistan has always generated huge interest for both viewers and advertisers, and is considered a safe investment. It is a good way to bid adieu to a tough year and a fine beginning to a new one.”

     

    If the first T20 encounter between the India and Pakistan in Bengaluru last evening (Dec 25) was any indication, the contest on field is going to be tough. While every match going down to the wire may not be good news for weak hearts, it’s sure to see ratings soar. And advertisers and broadcasters happy.

     

    Photograph: Fotocorp

     

  • Zee TV was the new #2 though Colors isn't too far behind

    Hindi GEC yo-yo continues. Star leads in Week 51

    By A Correspondent

     

    According to Week 51 GRPs of the Hindi General Entertainment Channels, Star Plus is steady at 231 points and manages to take a lead over Zee and Colors. Zee stands at 226 GRPs, up from 191 in Week 50. After reigning the GRP chart with 239 GRPs last week, Colors was now placed with 223 GRPs.

     

    Sony also lost a few GRPs in Week 51 as it secured 192 GRPs from 201 in Week 50 even as Life OK overtook SAB by a point at 144 GRPs. However, SAB rose three points to 143 GRPs from 140. Sahara gained a point (23 in Week 50) and stands at 24 GRPs in Week 51.

     

    Please note that the information has not been supplied and verified by TAM Media. However our source is reasonably reliable.

     

  • Get set for the Mediaah! Dubious Achievement Awards 2012 and the first ever Political Incorrect Media Quiz… on December 31 on MxMIndia!

    Announcing: The Dubious Achievement Awards 2012 + the Political Incorrect Quiz… on Mon, Dec 31!

    Hey Mediawaalon, get set for some naughty and spicy stuff on MxMIndia on Monday, December 31.

     

    It’s the last day of the year and on the day when half the world is busy dreaming up plans for the evening ahead and greeting each other (some silly “see you next year, haan”  asides), MxMIndia will see spirits soaring with the Mediaah! Dubious Achievement Awards 2012.

     

    If you want to send in your entries for these, inbox them to pradyumanm@mxmindia.com. Confidentiality assured. We will protect your identity if you don’t want it disclosed.

     

    The award titles should be fun (and we expect people to take them in the right spirit). For instance:

    The Colgate Sensitive Award

    to the UPA government for pouncing on to the news channels whenever it gets a lashing from them

     

    Or

     

    The King Dasarath Award to the IBF, ISA and AAAI

    to banish TAM for 9 weeks on a whim (and some machinations)

     

    Or

     

    The Tu Tu Main Main Award

    to WPP and NDTV for fighting each other over viewership ratings via press communiques

     

    Or

     

    The Manoj Kumar ‘Mera Bharat Mahaan’ Award

    to Arnab Goswami for boldly asking questions for India when nobody really cared (including many of us)

     

    And many more! How many other awards will Arnab Goswami get? And Satyamev Jayate? Who will get our Arnab Goswami award for the Most Sound News TV Editor? Or the Red Blue award for Reality Show Fatigue? And the Two-Timing Award. Also, the Kaju Feni Lifetime Achievement Awards for Promoting Goa… Read it all on Monday, Dec 31 on your favourite mid-morning destination!

     

    Over and above this, we are going to have the first ever Politically Incorrect Media Quiz. We will quiz your knowledge on stuff that you’ll never ever find on other sponsor-friendly quizzes. We will ask questions that are factual, but may not be comfortable to some. Hence, Politically Incorrect.

     

    Look out for it… 11am, Monday, December 31.

     

  • Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio

    Quirky annual report garners Radio Mirchi the Gold Midas

    By A Correspondent

     

    Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio.

     

    Reimagining Radio is an annual report containing the financials of 2012 but is also an example of innovation. The Annual Report in fact was a direct mailer to shareholders communicating the next big strategy of Radio Mirchi – that is, Digital. It shows the way Mirchi is redefining consumer engagement with its listeners from FM radio to the mobile and internet platforms.

     

    Reimagining Radio captures the essence of the shift from traditional to a new age media company. While listenership of FM radio has shifted almost entirely to mobile phones and digital radio sets, the public perception of radio remains the old-fashioned “box” receiver. The annual report cover juxtaposes the modern with the traditional. The design combines both, the new online platforms where Mirchi engages with its digitally savvy consumers, and the cover has an actual working radio fitted inside which catches terrestrial FM frequency.

     

    G G Jayanta, National Marketing Head said, “Gold at Midas shows that our Annual Report is as hot as our music. We are delighted to receive this award and shall continue to be innovative in our approach”.

     

    Awards that Radio Mirchi has won in the past few months include Popular Radio Channel of the Year at Global Awards for Brand Excellence, Merit at Designomics Awards for Digital Innovation Using Technology for an on air contest called Mirchi Music Housie and a Bronze at Big Bang Awards (Ad Club Bengaluru) for Excellence in Communication & Media for the Purani Jeans Direct Mailer.

     

  • The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, consolidating its position as the premier English entertainment network amongst viewers across metros

    Big CBS network at No 1 in English GECs post DAS

    By A Correspondent

     

    The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, Reliance Broadcast Network Limited’s joint venture with CBS Studios International, consolidating its position as the premier English Entertainment Network amongst viewers across metros. A release from the company said that according to the latest TAM reports of week 51 (Source: Dec  16-22 Dec, Digital 4+ AA Sec A, Top 7 metros), Big CBS channels – Prime and Love – have topped the charts, registering a cumulative relative share of 28 percent among all other competing English GECs.

     

    For the same week, Big CBS Love has surpassed Star World and AXN with 3.33 GRPs compared to 3.04 (Star World) and 2.58 (AXN). (Top 7 Metros, CS SEC A 4+). The channel also garnered all 3 Top Positions in the Top Rated Programmes Charts, with Sex & The City, Excused & Life Unexpected among CS Females SEC A 4+, 7 Metros.

     

    According to latest TAM reports, the data also highlights the huge increase in the Relative Share, Reach and TSV of the Big CBS channels post DAS (Digital Addressability System) ie during weeks 48-51 (Market: Mumbai, Delhi and Calcutta. TG: CS 4+ Sec A) compared to the pre-DAS figures. The Relative Share of Big CBS Prime and Love increased by 93 percent and 192 percent respectively while the channels’ Reach increased by 86 percent and 124 percent. The TSV of both channels also registered impressive jumps with Big CBS Prime and Love logging 33 percent and 78 percent growth respectively.

     

    Anand Chakravarthy

    Anand Chakravarthy, Business Head, Big CBS Networks said, “The post DAS environment has demonstrated the power and impact of the Big CBS Network. With digitization any existing distribution advantages, legacy competitive channels had, is now nullified with the Big CBS channels available across every headend in the DAS markets. This combined with exclusive and the latest seasons of leading shows from the US, has delivered proven performance.”

     

  • Big Magic, Reliance Broadcast Network's regional GEC for the Hindi heartland, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results

    Big Magic grows to top in Hindi heartland

    By A Correspondent

     

    Big Magic, the regional general entertainment Channel for the Hindi heartland from the Reliance Broadcast Network stable, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results for the period – week 41-50.

     

    The channel features locally relevant entertainment, with focus on drama, crime, socio-mythologicals, game shows and talent shows.

     

    Key highlights:

    Show name Descriptor TG Week TVR

    Khulja Sim Sim – Emerges No. 1 Show of the Market

    A simple game format, which is the local adaptation of the international format – Let’s Make A Deal the show is a no brainer based on intuition and luck, making it an ideal opportunity for anyone to participate and win!

    CS 25+ SEC A-E MF

    		 Week 49 0.64
    BIG Memsaab – becomes No. 1 show among female audiences within 3 weeks of launch A show targeted at housewives, offering a platform to showcase their talent ranging song and dance to aerobics or even bargaining CS 4+ Females Week 49 0.67
    Police Files – No. 1 show of the market Show showcasing real crimes from the region CS 25+ SEC A-E MF Week 48 0.63

     

     

    Big Magic is distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. Big Magic is also supported with a high-decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable, said a release from the company.