MxMIndia

Category: MEDIA

  • The channel launched on Dec 16 with the premier of 'Awara', which recorded a whopping 5.3 TVR

    Jalsha Movies records 154 GRPs on its opening day

    By A Correspondent

     

    Jalsha Movies, which launched on December 16, clocked 154 GRPs on its opening day. The first movie on the channel, Awara, scored 5.3 TVR. According to press communique, the channel’s 154 GRP rating in its opening week was higher than the combined ratings of ETV Bangla (80 GRP) and Zee Bangla Cinema (65 GRP).

     

    Jalsha Movies has also helped STAR India strengthen its foothold in Bengal. The network has a firm hold on both no. 1 and no. 3 slots in the Bengali television market with Star Jalsha and Jalsha Movies.

     

    With a vast collection of all the big Bengali blockbusters, Jalsha Movies is proving to be a haven for Bengali movie lovers. Jalsha Movies Movies boasts of the biggest library of most loved Bangla super-hit films and aims to delight viewers by bringing Bengal’s biggest cinema hall right into their homes.

     

    Kevin Vaz, President and General Manager – Star Jalsha and President – Ad Sales at Star India said, “Jalsha Movies is now the preferred destination for the best of Bengali movie entertainment. The channel is already setting new benchmarks and is redefining the pleasure of watching movies for our audiences within a week of its launch. This is a stepping stone for us and we hope to further live up to the expectations by offering a never before entertainment experience to our viewers.”

     

     

  • Vuclip has been selected to amplify the 'trendify' campaign for the Nokia Lumia 510 through more than 55 million video views

    Vuclip helps Nokia, Maxus trendify social media sharing

    By A Correspondent

     

    Independent mobile video and media company Vuclip has announced that it has been selected by Nokia and Maxus India to promote the much touted Trendify brand campaign for Nokia Lumia 510 on Vuclip’s mobile video portal and social networks. As many as 65 percent of Vuclip’s 14 million Indian users share videos primarily through Facebook and Twitter, making it the ideal platform to integrate Trendify and allow users to experience what Trendify means in the language of Nokia Lumia 510.

     

    Social users in general and the youth in particular are in the age of ‘discovery’ enabled by the proliferation of internet-enabled mobiles in India. Identifying this, Nokia, Maxus India and Vuclip have joined hands to empower the youth to discover and create new trends in time and spearhead innovative social media campaign on mobiles. As part of the product innovation involving a seamless integration with Vuclip, for the first time, the ‘Share’ button has been changed on a video portal to reflect the brand campaign. The ‘Share’ button for each video has temporarily been replaced with ‘Trendify’, encouraging users to now trend their videos directly on m.trendify.in at the click of a button, which in turn can be shared on Facebook, Twitter and other social sharing sites. More than 55 million videos on Vuclip are expected to be viewed in 2 weeks through this campaign. Besides its mobile portal, Vuclip has also integrated Trendify with its own social media properties to further amplify the campaign leading to virality, where it has extended Nokia’s opportunity for lucky users to win a Nokia Lumia 510.

     

    Viral Oza, Marketing Director, Nokia India said, “Through the Trendify campaign we wanted to connect to the urban youth on a platform and space that is relevant to them. The youth today are socially connected 24×7 and have their own take on life. They experiment to express their originality, creativity and individuality. Topics that trend affect their lives in a big way and is their tool to express themselves on the bigger stage. This was the genesis of the Trendify campaign. We believe that anyone can begin a trend by sharing, following, liking through social platforms. The Nokia Lumia 510 is designed to empower the Indian youth to start their own trends. By leveraging Vuclip, world’s leading mobile video platform, we wanted to bring the Indian youth even closer to the Trendify campaign. Creating trends requires a 360 degree approach, and with its exponential growth in India, leveraging entertainment snacking was a clear choice for us.”

     

    Unny Radhakrishnan, Digital Head (South Asia), Maxus India said, “Nokia wanted us to craft a campaign which exemplifies trendifying in the DNA of each of its core elements. Leading the curve in mobile video sharing, Vuclip fitted well with our strategy in helping us connect the Nokia “Trendify” campaign with millions of users in a fun sharing way almost instantly. One of the essential criteria that worked in their favour was that besides being a leader in mobile video sharing, their team was quick to internalize the core philosophy of our novel campaign, think out-of-the-box with creative application of technology, and adapt to make functional enhancements that added value to our campaign, instead of just cosmetic changes. Looking at the results, we are confident that this agile integration will help us optimally amplify the campaign across regions.”

     

    Commenting on the integration, Meera Chopra, Vice President – Head of Advertising Sales (APAC & ME), Vuclip said, “We are delighted that Vuclip has been chosen to showcase and integrate Trendify. This fun and path breaking campaign is yet another proof of how Vuclip is fast becoming an integral part of aggressive digital campaigns for leading brands like Nokia. In one of the most unique ways of perfect integration on the site, Vuclip has temporarily renamed the social Share link on all its videos as Trendify. This not only helps build a stronger brand recall but also builds a ‘cool quotient’ for the youth who now Trendifies, instead of just sharing.”

     

  • ZeeQ has given fresh lease of life to the children's entertainment genre by capturing immortal characters such as Birbal the wise, Ashoka, Prithviraj Chavhan, Chanakya, Vivekanand, Bhagat Singh, Mother Teresa and many more from Amar Chitra Katha

    ZeeQ brings Amar Chitra Katha universe to TV

    By A Correspondent

     

    ZeeQ, the children’s edutainment channel launched by Zee Entertainment Enterprises Ltd, has acquired 26 episodes of Amar Chitra Katha (ACK) from Ideas Box Entertainment Pvt Ltd. Ideas Box is an independent subsidiary of Amar Chitra Katha Pvt. Ltd.

     

    ZeeQ has plans to beam the 26 episodes of ACK, over 26 weeks, till April 2013.

     

    Subhdarshi Tripathy, Business Head of ZeeQ says, “ZeeQ has acquired this property of ACK from Ideas Box for three years.” Ideas Box is a content, activation, education and television company which has conceptualized and produced the 26 episode series. He adds, “ZeeQ had planned to bring the class room lessons of history in engaging animated format on small screen and ACK is the first step in that direction.”

     

    ACKs episodes capture the Indian heroes of Amar Chitra Katha from the comics and create a first of its kind comic format which is fresh and interesting. This program will help children develop values and harbor integrity in edutainment way.

     

    To name a few, the bouquet of 26 episodes on ZeeQ will consist of Birbal the wise, Ashoka, Prithviraj Chavhan, Chanakya, Shivaji, Vivekanand, Subhash Chandra Bose, Bhagat Singh and Mother Teresa, to name a few.

     

    Every episode will explore two heroes and Itihaas, the voice of History, will tell the tale.

     

    ZeeQ, the 32nd channel from Zee was launched in early November and now is available to the Indian kids’ audience on the platforms of Dish TV (channel no.510) and Videocon d2h (channel no. 525).

     

  • For Paritosh Joshi, as he looks at the television and print sectors, it was a good year by any standard!

    LookBack 2012: Paritosh Joshi: It was roses, roses all the way

    By Paritosh Joshi

     

    Robert Browning wrote many a memorable verse but for me, this line, with which he blasts into ‘The Patriot” is one of his most memorable ever. If this causes you to furiously Google the great poet and discover the lyrical beauty and ferocious power of lines like ”Inscribe all human effort with one word,  Artistry’s haunting curse, the Incomplete!” or ”That’s the wise thrush; he sings each song twice over, Lest you should think he never could recapture, The first fine careless rapture!” this columnist should be gratified of a good day’s worth of work.

     

    Where were we? It was roses all the way. Yes, you are entirely right in inferring that this is one more of those ‘looking back, looking forward’ type of pieces that Decembers every year are endemic with. That is where the similarity ends, I hope, for one reason only: most will leave you convinced that the past year was best put behind us and forgotten; such was the mishaps that it was characterized by. This one proposes to go exactly the opposite way and… you shall see.

     

    Television had a great year.

     

    Digitalization got going. If there is one event that marks a huge watershed for every aspect of our television lives, this is it. Long in coming; remember that CAS dates back to exactly a decade earlier; it is ‘der ayad, durustayad’, and having arrived in tandem with addressability, it couldn’t be better. Seeing the back of the era of choked pipes and content scarcity and heralding in broad pipes and contentabundance is going to force change right across the value chain. In the medium term, the next 2-3 years, expect a huge revival in investment interest in the business.

     

    BARC was born. Getting IBF, ISA and AAAI to agree to become equity partners in a joint venture that truly breaks new ground at the global level in the way Joint Industry Bodies (JIBs) work in the audience measurement space was in and of itself a huge win. The leaderships of all three deserve fulsome applause for steering it through crazy twists and turns. Given the huge dependence that so many broadcast businesses have, and will have, on advertising revenue, and given also the huge dependence many consumer businesses have on media buys that bring them audiences that will become consumers, everyone has a huge stake in building a reliable, comprehensive, accountable measurement system. With BARC, this becomes an objective that we can realistically aspire to.

     

    BCCC and NBSA built momentum. Every time our society is faced with issues that trouble us deeply, some attention will always turn to the role the media played in exacerbating or attenuating them. Most times, unfortunately, the media will be vilified for contributing to worsening the issue rather than fixing it. There will be accusations of irresponsibility, tabloid sensationalism, placing commercial interest above public good and so on. More than ever, these are the times when the media should be able to point to regulatory mechanisms that guard the consumer against media misdemeanour. We should all hope that BCCC and NBSA will grow into institutions that enjoy wide acceptance for dispensing fair and transparent self-regulation.

     

    Carriage costs headed south. Now this is an outcome of digitalization for sure, but it warrants a mention by itself. Why? Because an entire genre that plays the very serious role of the fourth estate, the News, was in near terminal jeopardy with the onerousness of this burden. You can almost hear the collective sigh of relief from News broadcasters as they look forward to an era of better economics and the ability to invest back into better news gathering, editing and presentation.

     

    On to Print now.

     

    RSCI began to fire. The Audit Bureau of Circulation and its National Readership Survey (NRS) had already signed truce with the Media Research Users Council and its Indian Readership Survey (IRS) leaving the IRS as the unified study of readership in 2011. However, the progeny, the Readership Studies Council of India really gathered momentum this year. A new vendor for the IRS will take over responsibility from the incumbent very soon and a dramatically transformed survey will land on your desks, with much more insight and depth of understanding than ever before, during the second half of the year to follow.

     

    Consolidation picked up. Smaller publications with strong local franchises are beginning to see the wisdom in hitching their wagons to the big stars. And this is no bad thing. In many instances, the new owners realize the merit in leaving the editorial stances largely alone while aiding in investments where they are sorely necessary, such as newsgathering and technology. The outcomes are beneficial to the acquired and the acquirer. Expect this to remain a theme for quite a while to come.

     

    Digital became plat du jour. Not just the big guns, even small publications in regional languages began to see audiences shifting to consuming their content on digital devices. Everyone is now conscious that 4G and Akash tablet in tandem represent a giant wave, one that they can ride the crest of or get inundated by. While everyone is still struggling to get a handle on the monetization models available to turn digital into cold, hard cash, the inevitability will focus many good minds on cracking this problem, and crack it they will.

     

    So there you have it. A good year by any standard! Since I began with Browning, I am tempted to end with him too, thus.

     

    ”we two

    With life forever old yet new,
    Changed not in kind but in degree,
    The instant made eternity-”

     


  • The Dubious Achievement Awards… for work done in the year that few others could manage to do

    The Mediaah! Dubious Achievement Awards 2012

    Twenty-twelve is just behind us and as you would expect from MxMIndia, we bring you the Mediaah! Dubious Achievement Awards 2012.

     

    Before we set out to presenting them, a request: these ought to be taken in the right spirit and wherever required as indicators for improvement

     

    The Colgate Sensitive Award

    to the UPA government

    for pouncing on to the news channels whenever it gets a lashing from them

     

    The King Dasarath Award

     

    to the IBF, ISA and AAAI

    to banish TAM for 9 weeks on a whim

     

    The Tu Tu Main Main Award

    to WPP and NDTV

    for fighting each other over viewership ratings via press communiques

     

    The Manoj Kumar ‘Mera Bharat Mahaan’ Award

    to Arnab Goswami

    for boldly asking questions for India when nobody really cared (including many of us in the news media)

     

    The Chandni Bar Award for Prostituting Journalism

    to news media houses across the board

    for selling their souls (and reader/viewer rights) for more money and less credibility. If Bennett Coleman gets the Lifetime Achievement award for introducing Medianet, many others sell or barter news for advertisements or for money, whether it has to do with a film release, a skin cream, a new soap or an election.

     

    The Standard Chartered Marathon Award for Extra-Long Journalism

    to Caravan

    Although revived a few years back, it was kinda forgotten in the media until the December issue had its focus on The Times of India group, Arnab Goswami and other media biggies and issues. The Arnab piece is some 6000 words, the Samir-Vineet Jain story is 16,000. The story on the Jains took some eight months to write and the writer’s notes ran into over a hundred pages!

     

    The Sachin Tendulkar ‘Never Say Retire’ or ‘Retire Till You Are Damned’ Award

    to various media executives in advertising, journalism and the media sector…

    People who ought to move out and making way for younger talent, but aren’t.

     

    The Ghar Aaya Pardesi Award

    to Joy Chakraborthy

    for finding in alma mater BCCL a benefactor when he realized the TV Today Network was not the place for him as CEO

     

    A Rolling Stone gathers More Moss Award

    to biggies changing jobs

    To all those who have changed jobs more than once in the last 12 months and still have the apetitite for more

     

    The Pot calling the Kettle Black Award

    to The Times of India and Zee News

    For fighting over whose version of paid news and Medianet is worse in the Jindal case.

     

    The Love to Hate and Hate to Love Award

    to Barkha Dutt

    for getting repeatedly accused of irresponsible journalism and generating far too much hot air on Twitter for her and our own good

     

    The Kaju Feni Award for Promoting Goa

    to the one million and 79 thousand advertising and PR awards ceremonies

    … All held held in that state. Not to mention “think fests” and other such journalistic ego boosters.

     

    The One Slap Award

    to Idea

    for getting the whole country going “Honey Bunny Pumpkin Dumpling” against its better wishes

     

    The Rupert Murdoch Award for Media Moghul in the making

    Kartikeya Sharma

    for acquiring NewsX and Sunday Guardian. In the run-up to the 2014 elections, the Piccadily group managing director is stocking up his media empire. And how!

     

    The Flop Show Award for the TV gimmick that didn’t get ratings:

    to The Ram-Priya marriage consummation on Bade Achhe Lagte Hain

    Sex in the living room – even married sex – doesn’t work. We’re Indian, have you forgotten?

     

    The Red Bull award for Reality Show Fatigue

    to all Hindi GECs

    The low ratings that high spend reality shows like Kaun Banega Crorepati and Bigg Boss and Indian Idol and Sur-Kshetra may well bring the cost-effectivness debate to network boardrooms. How much do you pay for buzz?

     

    The Kingfisher Lifetime Achievement Award

    to AAAI and Advertising Club

    We don’t know what the real reasons are for the apex advertising agency association to hold the annual adfest in Goa in the summer. Goa is fine, but can’t we do it in a better month.

     

    The Kahaan Gaye Woh Log Award

    to Dr Prannoy Roy

    Possibly the first election results after many, many years when we didn’t see the NDTV bossman doing the Gujarat and Himachal Pradesh election results analyses. Hope all’s well!?

     

    The WTF Were You Doing All These Years Award

    to Hindi GECs

    by bringing us shows like Aamir Khan’s Satymev Jayati and Yuvraj Singh’s Zindagi Abhi Baaki Hai, Hindi GECs have show that there is space for meaningful content on entertainment channels

     

    and finally:

     

    The Arnab Goswami award for the Most Sound News TV Editor

    to Arnab Goswami

    Can an Arnab Goswami award go to anyone else?! But this is for the man himself, for having some special finger-on-the-pulse machine that makes other journalists cry.

     

    Contributed by Pradyuman Maheshwari, Ranjona Banerji and Vidya Heble

     

  • The campaign was executed for four weeks in 400+ towns across a wide array of 1200+ large format touch points like billboards, gantries, wall wraps, mall facades and unipoles

    Milestone Brandcom rolls out OOH for Binani

    By A Correspondent

     

    Milestone Brandcom has rolled out Binani’s new Out-of-home campaign. Along with extended reach, the brand boasts a number of creative executions spread across circles.

     

    The communication objective was to ensure that the campaign be distinguished on OOH and also associate with people’s lives and be part of festive cheer. The brand ambassador for Binani Cement is Amitabh Bachchan, to further aggrandize his personality, only high impact media touch points were taken up. The campaign was executed for four weeks in 400+ towns across a wide array of 1200+ large format touch points like billboards, gantries, wall wraps, mall facades and unipoles. Extended presence was built using bus shelters and kiosks across all major junctions and arterial routes. The campaign was also taken onto the airports of all major metros for greater reach.

     

    There were a number of innovations executed for this campaign. Large 3D LED letters of ‘Binani Cement’ were installed over numerous billboards and bus shelters across the country. The campaign creative featured one of Binani’s manufacturing plants in India, the creative was enhanced with the help of LED lights aptly installed behind media to light up the windows in the creative. These ensured dominant visibility not only in the daytime, but even at night.

     

    “Milestone’s forte lies in their planning and innovations. The best part about Milestone is that they put the brand before the budget. They always provide us with an in-depth understanding of the market. Their OOH strategy is not skewed to the traditional planning route, but altered to suit what would work best for the brand,” said Bina Verma, Managing Director, Media Magix Braj Binani Group.

     

    Imtiyaz Vilatra

    Commenting on the campaign, Imtiyaz Vilatra, Founder Member & Managing Partner, Milestone Brandcom said, “The media mandate given to us for this campaign was to build salience for the brand and maximize impact through visibility and scale. In a highly cluttered media space, it was essential for the brand to stand out. We took an approach unconventional to the brand’s image and executed a number of innovations to ensure visibility and recall, and filled every city with a dominant presence of Binani Cement.”

     

  • Popular commercials go on-ground as large advertisers bring TV ads to life to double impact

    Vodafone, Idea, Philips and others bring TV commercials to life to double impact

    By Rajiv Singh

     

    Location:  Barbershop

    Script: A bunch of youngsters briefing the barber on what hairstyle they need

     

    What one may have seen on TV-telecom service provider Vodafone’s commercial for its ‘121 Made-For-You’ offers-came alive in select shopping malls in Delhi, Mumbai, Pune and Ahmedabad last month.

     

    Recently, Dutch consumer electronics maker Philips put ‘live mannequins’ on display windows at key retail locations in Delhi when bodybuilders demonstrating Philips BodyGroom products replaced regular mannequins at its stores.

     

    Several brands are now replicating their TV commercials on ground or mixing their mass media promotions with direct consumer-engagement activities to create an extra buzz.

     

    “While above-the-line promotion provides mass media coverage, below-the-line promotional techniques give necessary depth to the campaign,” says Smitha Sarma Ranganathan, a brand communication specialist who teaches marketing management at IBS Bangalore. “Integrating both these aspects via staged events helps marketers realise the best of both worlds.”

     

    Coming back to Vodafone mall activation, it roped in hairstylists from Jawed Habib beauty salon chain to give customised hair cut or hair styling to young boys.

     

    Vodafone created a web application and displayed a huge LED wall at the malls. The ‘before’ and ‘after’ images of select participants were uploaded and tagged with their names, and it was updated every hour with a new “look of the hour and hairstyle of the hour’.

     

    It’s not only Vodafone and Philips that are connecting with consumers on ground.

     

    The latest brand to replicate its TV commercial on ground is Idea. The telecom service provider rolled out a consumer connect programme in Hyderabad to create a buzz for Honey Bunny commercial.

     

    A Toyota Innova with five dancers dressed in costume and character representing different states of India went to hotspots across the town and danced to the tune of Honey Bunny.

     

    In Ahmedabad, it formed a ‘Flash Music Band’ that planted itself at the popular hangout spots. After singing the 2.5-minutes jingle, it moved on to another location.

     

    Greenlam, one of the largest laminate brands, undertook an innovative marketing campaign at select malls a few months ago. It created an outline of Taj Mahal on LCD touch screens and invited people to beautify the monument with their favourite colours, designs or patterns of Greenlam laminate.

     

    Such activities, says Ranganathan of IBS Bangalore, lend credibility to the brands in terms of making promises in TV commercials and fulfilling them.

     

    “By breathing life into the contexts of commercials via staged events, brands get to cement the belief that after all ‘what you see is what you get’ besides achieving customer engagement,” she says. “Overall, it reinforces the strength of the brand in the consumers’ eyes.”

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • Colors is the new #2 and SAB 47 gallops ahead of Life OK

    Hindi GEC yo-yo continues. Star leads in Week 52

    By A Correspondent

     

    There have been some interesting changes in rankings in Week 52 of the TAM ratings just out for Hindi GECs. Colors is the new #2 and SAB is now ahead of Life OK.

     

    According to Week 52, GRPs of the Hindi General Entertainment Channels, Star Plus continues its steady run at 245 (231) points. Colors is #2 this week with 238 (223) points with Zee and Sony at 198 each. SAB is at 157 (143) galloping ahead of Life OK which is at 110 (144). Last week, Zee was at 226 and Sony at 192.

     

    Please note that the information has not been supplied and verified by TAM Media. However our source is reasonably reliable.

     

  • 'Resign before Jan 26' is a campaign on Facebook and Twitter that the Vivaki India chairperson has kicked off

    Srikant Sastri launches online campaign asking tainted MPs/MLAs to resign

    By A Correspondent

     

    The Delhi gangrape has led to all sections of society – the media included – get together for a common cause. Srikant Sastri, Country Chairperson, Vivaki India; Entrepreneur and Social Visionary has started ‘Resign Before Jan26th’ campaign on Facebook and Twitter. The campaign is aimed to persuade political parties that the two MPs and 42 MLAs charged with crimes against women, should resign before January 26.

     

    While the campaign has been getting a good response on social media, Mr Sastri plans to create more noise with videos- some with music; others with facts & interviews; getting people to contribute articles; enlisting support from celebrities in civil society, academia, policy, industry, arts/culture/literature; making deeper inroads into colleges; and writing to election commission, speakers of assemblies and leaders of parties. “We appeal to the leaders of all parties to ensure that these 2 MPs and 42 MLAs resign before January 26, 2013. It will be a fitting tribute to the strength of our Republic, and its ability to transform itself,” says the FB page.

     

    The campaign began on Dec 31, and has over one thousand supporters on Facebook so far. If you agree with the message, sign it, and spread the word: https://www.facebook.com/resignbeforejan26th

     

  • Mr Chowdhuri was recently with TV9 Kannada as National Head

    India TV appoints Sudipto Chowdhuri to head sales

    By A Correspondent

     

    India TV announces the appointment of Sudipto Chowdhuri as Senior Vice President, Sales. With over 21 years of experience, Chowdhuri will be responsible for leading the advertising revenue function of the business nationally.

     

    He has worked with brands like India Today, Zee Network, INX Network and Star News. His last stint was at TV9 Kannada as a National Head in 2011.

     

    Commenting on the appointment, Paritosh Joshi, Strategist, India TV said, “We are happy welcoming Sudipto and expect that his depth of experience will be catalytic for the strong Revenue team. We are confident that this will further accelerate the aggressive growth path Independent News Service is following.”

     

    Excited with his latest role, Mr Chowdhuri said “I feel proud to be associated with India TV, which is one of the most credible media brands in this country. I am sure it would be quite challenging and equally exciting to do business differently in a fiercely competitive genre like Hindi News,” he added.

     

  • Introduces video timeline for cricket with innovative video scorecard, and integration with social media

    Star India launches starsports.com

    By A Correspondent

     

    Star India has taken a new step in sports viewing on digital, with the launch of starsports.com to give Indian cricket fans a personalized audio-visual experience. Flagging off with the Pakistan tour of India, the website will present a video experience for cricket fans that includes high-definition video streaming, an advanced player that can be individually controlled, and the ability to catch up on the game through both a video scorecard and a video timeline that marks the key moments of the game.

     

    Uday Shankar

    Commenting on the launch, Star India CEO Uday Shankar said, “At Star, we have always focused on dramatically enhancing the overall consumer experience. Smart technology, combined with powerful content, can be disruptive and we are excited about offering Indian fans an entirely new way of experiencing their favourite game.”

     

    Starsports.com includes a video timeline for cricket that marks key moments of a match, while it happens, allowing users to go back, relive the moment and jump back into the action in real time. The commentary section has also been reinvented. It not only focuses on explaining the action ball by ball but also pulls in real-time conversations on social media while the match is on. A video scorecard brings statistics to life with video clips of key moments supported by detailed analytics and graphics. Fans can also catch up on games through replays and highlights.

     

  • In all, 22 awards across the two- and four-wheeler segments will be given

    Bloomberg TV to present Autocar India Awards on Jan 9

    By A Correspondent

     

    Business news channel Bloomberg TV India and Autocar India magazine are back for the fifth year in a row with the Bloomberg TV Autocar India Awards 2013, to be held on January 9.

     

    The Bloomberg TV India 2013 Autocar India Awards will be given across 22 categories to the most deserving contributors to the auto industry. The categories in the four wheeler segment are Car of the Year 2013, Best Design and Styling, Best value-for-money car, Best variant of the Year, Best Driver’s car, Manufacturer of the Year, Technology and Innovation Award, Compact car of the Year, Saloon car of the Year, Luxury saloon of the Year, SUV of the Year, Premium SUV of the Year, Luxury SUV of the Year, MPV of the Year, Car Ad of the year, viewer’s choice award – Car of the Year. The categories in the two-wheeler segment are Bike of the year, Premium bike of the year, Import bike of the year, viewer’s choice award – BIKE. The other categories are Car Dealer of the Year, Car insurer of the Year.

     

    Sriram Kilambi

    Sriram Kilambi, President, Bloomberg TV India, said, “The Indian vehicle manufacturing industry has grown at a 12.77% CAGR over the last 10 years. This has led to an overall growth of the sector which currently contributes 6% to the GDP. The Bloomberg TV Autocar India Awards recognise, applaud and honour this role of the automotive sector that’s driving growth in the Indian economy. We proudly salute the achievements of the sector as well as individual players who have strived hard to achieve this success.”

     

    The Bloomberg TV Autocar India Awards 2013 sets the benchmark of standards for the Automotive Industry and honors the best-in class vehicles launched by the industry over the last one year. The ceremony promises to be a spectacular culmination of a keenly contested auto battle. The best in league will be selected by an eminent jury on the basis of extensive & grueling track tests and a detailed methodology.

     

    The jury panel comprises of experts such as Hormazd Sorabjee (Editor – Autocar India); Renuka Kirpalani (Editor – Autocar show); Narain Karthikeyan (India’s first Formula 1 Driver); Shapur Kotwal (Deputy Editor – Autocar India & Editor – What Car? India); Kartikeya Singhee (Consultant Editor – Autocar Show); Manvendra Singh (India’s leading Automotive Historian & Restorer); Rishad Cooper (Two Wheeler Editor – Autocar India); C S Santosh (Motocross Rider); Rustam Mazda (Designer – PININFARINA S.P.A.); Ouseph Chacko (Assistant Editor – Autocar India) and Sumantra Barooah (Associate Editor- Autocar Professional) will leave no stone unturned to ensure that the most deserving automobile is declared the winner in its respective category(s).