MxMIndia

Category: Digital

  • The new offline feature lets people watch videos for short periods of low connectivity or no internet connection

    YouTube launches buffer-free offline video service

    By A Correspondent

     

    L To R-Mr. Ajay Vidyasagar, Regional Director, YouTube Partnerships

    YouTube announced the launch of an offline feature as part of a larger initiative to make it easier for users to enjoy video on mobile devices. This is part of YouTube’s first release of its ad-supported offline feature on Android and iOS, which was announced earlier this year with the launch of Android One smartphones.

     

    The new offline feature for the YouTube app lets people take videos offline, using WiFi or their data plans. Once taken offline, the videos can be viewed without an Internet connection for up to 48 hours, allowing people to enjoy YouTube videoswithout worrying about slow connections. For videos where this feature is available, people can choose to add the video for offline viewing by tapping on the offline icon that sits under the video frame.

     

    John Harding, Vice President of Engineering at YouTube, said, “In a country like India, the future of the Internet is mobile. 85 per cent of the internet population will connect to the Internet with a mobile phone before any other device. Already, we’re seeing over 40 per cent of our traffic in India come from mobile devices, and we want to make sure we are making YouTube as enjoyable as possible for these mobile-first users. By launching this offline experience on YouTube in India today, we hope to help people move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of YouTube.”   “We are delighted to launch this new offline experience on YouTube with some of India’s household names for entertainment and music, including T-Series, Saregama and Yashraj Films.

     

    Making these popular videos available for temporary offline viewing will help fans connect more easily with their favorite content, and we hope to continue helping Indians affordably access YouTube over the next year. This new feature will also help our partners bring more viewers to their content and find even greater success on our platform,” said Ajay Vidyasagar, Regional Director of YouTube Partnerships, YouTube Asia-Pacific.   The launch of YouTube’s offline feature is the latest effort in series of initiatives to make video content more affordable and accessible to the large base of mobile Internet users in this country. Earlier this year, YouTube worked with Tata DoCoMo to introduce “YouTube Recharge,” a new video data add-on for prepaid users that gave them more affordable access to YouTube on their mobiles devices.

  • 1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link

    MEC, FreeCharge explore new smart messaging platform

    By A Correspondent

     

    MEC along with FreeCharge have harnessed a new ‘Smart Messaging Platform’ to reach out to consumer’s mobile phones with branded high quality, rich media such as videos, images, audio clips and more, directly, rather than having to push links.

     

    The smart messaging platform commonly known as MMS+ technology merely requires the consumer to have a data-enabled mobile phone. It works across all platforms - iOS, Android and Windows and does not require users to download any application to support it.

     

    For the very first time 1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link.

     

    Sidhraj Shah, National Director Activation, MEC, said “The MMS+ technology offers hyper-personalisation opportunities including tracking consumer reaction to the call for action, which is not possible with the current SMS platform. At MEC, we are constantly scouting to offer new experiences and technologies for our clients, to engage with their customers. With ‘Smart Messaging platform’ we have only scratched the surface.”

     

  • In early November this year, Google had announced the launch of the Indian Language Internet Alliance

    Google introduces Hindi ads on its Display Network

    By A Correspondent

     

    As a part of Google’s effort to stimulate the growth Indic languages and extend support to more languages around the world, Google has announced the launch of Hindi Ads across the Google Display Network. Marketers will be able to advertise to India’s booming online population in the most widely spoken local language – Hindi.

     

    There are over 500 million speakers around the world, and a wealth of quality Hindi content is available on the Web. Extending the ability to support Hindi ads will enable global advertisers to connect with one India’s fastest growing online audiences. With the introduction of Hindi ads, AdWords advertisers will now be able to build campaigns reaching Hindi language sites on the Google Display Network using text, image, rich media, and video display ad formats.

     

    Speaking about the launch, Dushyant Khare Head of Partner Business Solutions – India & Southeast Asia, Google said, “We are really excited to launch support for Hindi Ads on Google Display network, we hope that this launch will give a boost to the growth of the Hindi web and will encourage the creation of a whole new wave of online Hindi content that will not only be useful to the burgeoning Hindi internet audience, but also make it easy for advertisers to market to this very important consumer base.

     

    In early November this year, Google had announced the launch of the Indian Language Internet Alliance (ILIA), a group committed to promoting the growth of Indic-language content online. Through its efforts, the ILIA hopes to enable 300 million Indian language speakers to become highly engaged Internet users by 2017.

     

  • The campaign titled 'Iss Mein Hai Kisi Ki Khushi' aims to bring alive the magical moments that emanate by shopping on the Flipkart mobile app

    Lowe’s new campaign for Flipkart spreads happiness

    By A Correspondent

     

    Lowe Lintas Bangalore has rolled out new campaign for Flipkart. The campaign titled ‘Iss Mein Hai Kisi Ki Khushi’ aims to bring alive the magical moments that emanate by shopping on the Flipkart mobile app.

     

    The campaign kicks off with a couple of stories about how shopping on the Flipkart Mobile app can help fulfil small wishes, in an instant. The idea was to not just appeal at an intellectual level but also on an emotional level by representing real life events, where app shopping triumphs over web and offline shopping.

     

    Commenting on the initiative, Shoumyan Biswas, Senior Director – Marketing, Flipkart, said, “Mobile is the future for e-commerce. We believe that the instant connect and convenience afforded by a mobile experience is unparalleled. Based on our customer feedback on how the mobile app has made life easier for them – we wanted to explore this aspect through our new campaign and create active consideration by seeding a deep emotional bond. For a generation living on the mobile, we are positive that these ads will have an instant connect with them.”

     

    Commenting on the same, GV Krishnan, Executive Director, Lowe Lintas Bangalore, said, “Brand Flipkart means lot to us and the entire team has put in tremendous effort to bring this first campaign alive. The campaign dwells on a powerful emotion – the joy of fulfilling someone’s wish – and has a universal appeal. The Flipkart Mobile app allows one to access a range of products anytime,anywhere and ‘Make Any Wish’ for your near and dear ones come true. I believe this has been brought alive in an engaging manner by the team.”

     

    The creative brief given to the agency was to come up with an interesting way to showcase how shopping in India is changing and how mobile shopping apps are fast becoming the key to on-the-go shopping today.

     

    The first film shows how the Flipkart mobile app helps bring a smile on a little girl’s face who was upset as she couldn’t participate in a dance. Seeing the little girl upset, her cousin orders the dress through the Flipkart shopping app, which instantly brightens up her mood.

     

    In the second film, while at a friend’s wedding, a girl realizes that she has lost her luggage. The protagonist overhears her distress call and uses the app instantly to solve her problem by ordering something to wear at the wedding. This small gesture sparks off a strong chemistry between the two.

     

    Highlighting the creative standpoint taken by the team, Rajesh Ramaswamy, Group Creative Director, Lowe Lintas Bangalore said, “The brief was a great guide for us to arrive at this communication. Creatively, the task was to present the role of the mobile app in everyday life. To arrive at an interesting yet relatable context was our biggest challenge. And unlike other categories, the possibilities of situations where this could play out were many. ‘Which one to pick?’ is a good place to be in. It’s great fun when observations and insights stemming from our own lives can be used.”

     

    The campaign has been launched across major television channels and will be played suitably on multiple digital platforms as well.

     

    Team Credits –

    Agency – Lowe Lintas Bangalore

    Client – Flipkart

    Creative – Arun Iyer,Rajesh Ramaswamy, UjjwalKabra, Indrasish Mukherjee, Adarsh Atal

    Business – GV Krishnan, Anand Narayan, Kunal Madhavdas, Pritika Gupta, Sandhya Subramaniam

    Planning – S Subramanyeswar, Vishal Nicholas

    Producer – Curious Films

    Director – Vivek Kakkad

     

  • If FMCG revenues don't improve and they don't start spending, then we could be in trouble, says the IPG Mediabrands CEO looking back at 2014

    Digital awaits breakthrough: Shashi Sinha

     

    Twenty-fourteen will be remembered for long because of two things, the general elections and the upsurge we saw in e-commerce. But if you were to remove these, I don’t think adspends have gone up dramatically. There is a lot of noise about ‘achche din’ but we haven’t seen any real change on the ground. In our business, the FMCG sector is the true indicator of performance and these companies are not reporting a big turnaround. I know it takes time after a new government settles in, but the fact is it hasn’t happened so far. The trends in e-commerce indicate that the upsurge will continue through the next year but if FMCG revenues don’t improve and they don’t start spending, then we could be in trouble.

     

    Digital has been a big talking point of the year but I think we are far away from a big breakthrough. It will grow at a particular pace. So consumers may adapt to it but advertising will take some more time. I have always believed that collective consumption of media is in our DNA, and purchase decisions still happen collectively in India as opposed to the western world where decisions are mostly individualistic. This difference is because of our culture. Our society is very outwardly-directed, unlike the US, which is an inwardly-directed society. When it comes to consumption and spends, societies and culture matter a lot. For instance, television viewing in our country is still perceived as a family thing. So while personalisation has happened with devices, the family still remains in our DNA. In fact the whole Hindu ethos is made up of the family and the principle of collectivity. And that’s not going to go away. Devices will help you, they are mere enablers. But our ethos, psychology and culture are not going to change.

     

    There has been a tremendous increase in numbers as far as the internet penetration and users go, and I believe India is the second biggest user of Facebook today. But have you ever wondered why is India such a big Facebook user country? That is because Facebook stands for a collective consciousness and it is the same as our ethos. As a country, the penetration of Facebook is higher because Facebook is an example of connected-ness. That culture is not going to change in a hurry. It will happen, with a lot of internalisation, but it will take time. At this point of time, it will all be collective.

     

    As for the talk of 2014 being the year of digital innovation, I think we haven’t scratched the surface yet. I think we have a long way to go for us to say that this is the year of digital innovation in India. India is a very strong content country, one of the few countries in the world where original content is done. In my mind, while creativity will stay, digital is just a format. A lot of people are experimenting with content but the truth remains that digital spends are still at 8 or 9 per cent of the overall spends.

     

    Digital is also a mindset. In our mindset, the transition to digital has happened, it may not reflect in terms of numbers and volumes. But as far as mindsets go, at least we are talking digital. It’s probably the fashionable thing to do or even the right thing to do but I’m not sure whether the numbers justify. Television and print are still very big in this country.

     

    Today, to get into digital, you have to make investments in people, for the right kind of talent, which is expensive. It’s a huge investment. We are making the investments and hoping that the returns will come.

     

    As for the next year, the situation on the ground is not good but there is collective hope.

     

    The forthcoming ICC Cricket World Cup will bring some hope of being a trigger to growth in ad spends. It’s all about activity around events. Cricket is a big sport in India and World Cup come once in four years. I see some advantages, it may not be as dramatic as last time because it was in India then but still, the World Cup is big enough.

     

    Reports indicate that the global economy is expected to improve and therefore global adspends will improve. Hope is what drives the economy, hope is what drives the stockmarket, hope is what drives sentiment, this is the hope for India and why should I go against that hope. But we have to be slightly cautious. We are hoping that with the new government and with their will to improve things, things should improve. It all depends on the budget. If the government can push through the budget, they can do a lot of stuff otherwise there is trouble.

     

    What I see as a challenge for myself is to ensure that our clients do well. I am not sure that it’ll be dramatic. But I feel if we can consolidate in the next year in spite of what everyone is saying, that’ll be a big achievement. If we can sustain, if we can just do what we have done in 2014, it should be alright.

     

    Shashi Sinha spoke to Shruti Pushkarna on the sidelines of The Advertising Club’s Media Review 2014 held last Thursday (Dec 18) in Gurgaon. A version of this appeared in the December 22 issue of ‘dna of brands’

     

  • The new campaign has given birth to a character called 'Mr. I Know' and takes forward the earlier story of 'sunona hi dekho'.

    Linen Lintas powers new campaign for CarDekho.com

    By A Correspondent

     

    Leading car portal cardekho.com has come up with a follow-up campaign titled ‘Mr. I Know’. Conceived by Linen Lintas, this new campaign comes on the back of the portal’s TV campaign ever that was aired during Diwali – a period when car buying and selling is at its peak.

     

    In the film, there’s a character who boasts about knowing almost everything under the sun. His knowledge is razor-sharp, but has an annoying habit that cuts every conversation midway. Cardekho.com calls him,’Mr. I Know’.

     

    However ‘Mr. I Know’ is blind when it comes to buying a car. Cardekho.com comes to his rescue with facts about cars so that he can make a rational decision.

     

    Says LK Gupta, CMO, CarDekho: “After our first hard-working TV commercial that successfully took CarDekho to a wider audience, our task was to refresh communication with a continuing brand thought and value proposition. ‘Mr. I Know’ does just that – presenting the same proposition in an entertaining and memorable manner,with a sharp consumer insight.”

     

    This new Car Dekho campaign has not only given birth to an interesting character called ‘Mr. I Know’, but also takes forward the earlier story of ‘sunona hi dekho’.

     

    The launch campaign (with the thought ‘sunona hi dekho’) was based on the fact that people get advice about cars from all quarters, and yet they remain confused when they have to make a decision. “This new campaign takes that thought a step forward in an interesting manner,” says Jaideep Mahajan, ECD Linen Lintas.

     

    Pranav Harihar, GCD, Linen Lintas, and writer of the campaign elaborates, “You find characters like ‘Mr. I Know’all around you. Sub-consciously, we use the phrase ‘I know’ in our daily conversation too. In the film ‘Mr. I Know’ does just that–interrupting others and completes their sentences.”

     

    Credits:

    Client: Cardekho.com

    Agency: Linen Lintas, Delhi

    ECD: Jaideep Mahajan

    GCD: Pranav Harihar

    Client Servicing: Sirish Gudibande, Shubhi Pandey

    Production:Film Farm, Mumbai

     

  • The video by O&M, Mumbai, captures the key role that delivery boys play in an e-commerce ecosystem

    Google pays tribute to e-commerce delivery boys

    By A Correspondent

     

    Acknowledging their efforts and considering the thankless nature of the job, Google decided to celebrate the spirit of the delivery boys, the unsung heroes of the e-commerce ecosystem. A special gift in the form of a customised helmet with their name on it was delivered to the homes of these delivery boys.

     

    Said NavinTalreja – President, Mumbai & Kolkata, Ogilvy India: “Brands with a social conscience and a sensitivity to the ecosystems that make them work are being preferred (loved) by consumers across the world. Google is one such brand which has led many such initiatives. #SpecialDelivery is a special gesture by Google for the delivery boys who bring parcels of happiness to homes in India.”

     

    To encapsulate the entire activity, a short video which showcases the life of the delivery boy was commissioned.

     

    The objective of this activity was to simply urge people to say, “Thank you”, to these heroes. And make it a #SpecialDelivery. The helmet was not just personalised but also visually designed to celebrate their journey.

     

    Reasons Sandeep Menon, Director, Marketing, Google India: “The Great Online Shopping Festival (gosf) was a roaring success in 2014, with all partners seeing great engagements across product categories. We got a total of 1.4 crore visits to the site and the user engagement is up by 7 times compared to last year. All this was made possible due to collective efforts of all our partners. And this video is a small gesture to thank the unsung heroes who keep the wheels of this growing industry moving.

     

    Added Sukesh Nayak, Executive Creative Director, Ogilvy India: “Today, we all shop online and enjoy the comfort of it. But somewhere we forget to acknowledge the most important person in this – the delivery man. Our idea was to recognise them and thank these faceless people. The helmet was not just personalised but also designed to visually depict their amazing journey. The expression on their faces when we delivered this at their doorstep was just priceless. It made us realise, that a little thank you goes a long way.”

     

    CREDITS

     

    National Creative Director: Rajiv Rao

    President, Mumbai & Kolkata: Navin Talreja
    Executive Creative Director: Sukesh Nayak
    Head of Planning, Mumbai: Kawal Shoor
    Senior Creative Director: Talha Nazim, Manasi Kadne

    Art Directors: Nobin Dutta, Noothan PR

    Copywriter: Aratrika Rath

    Business Head: Hitesh Patel

    Account Management: Kunal Rasania, Madhavi Unni

    Production House: @Asylum

    Director: Raaj A Chakravarti

     

  • YuppTV now delivers 200+ Indian TV Channels worldwide in 12 Indian languages, as Live TV, and 10 days of Catch-up TV

    YuppTV takes Zee TV to Singapore

    By A Correspondent

     

    YuppTV has launched ‘Zee TV’ for the Singapore region.  With this move, YuppTV now delivers 200+ Indian TV Channels worldwide in 12 Indian languages, as Live TV, and 10 days of Catch-up TV along with unlimited movies from various production houses. The languages in the Singapore region include Hindi, Bengali, Punjabi, Marathi, Telugu, Malayalam, Tamil, Gujarati and Kannada.

     

    “Meeting the high demand for Indian television in Singapore, we are pleased to take Zee TV, one of India’s most popular channels to multitudes of TV viewers in the Singapore region. We are confident that the Indian diaspora in Singapore will be delighted to watch their favourite shows on Zee TV in the comfort of their home,” said Mr. Uday Reddy, CEO of YuppTV.

     

    Sushruta Samanta, Zee TV’s Business Head – Asia Pacific, International Business  said, “With an aim to offer the finest entertainment to viewers in Singapore, we are excited to extend our partnership with YuppTV to offer Zee TV to subscribers in Singapore. We trust that viewers of South Asian content will enjoy the channels’ wide variety of offerings, created for different viewing segments.”

     

  • At MobiKwik, he will helm the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company

    MobiKwik appoints Mrinal Sinha as Head of Strategy

    By A Correspondent

     

    Mobile wallet firm MobiKwik has appointed Mrinal Sinha as Head of Strategy. Prior to this, Mr Sinha was Founder and Executive Director at Brattle Foods, a food supply chain solutions and logistics business. He was instrumental in raising $8 million in equity financing and growing revenues to $10 million. At MobiKwik, he will helm the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company.

     

    Said Bipin Preet Singh, Founder CEO, MobiKwik on the appointment: “Having established the MobiKwik brand as the leading mobile wallet in the country, we are now looking at strategic expansion and diversification. Mrinal will play a pivotal role in our further evolution thanks to his years of business development and corporate strategy experience across domains. We are pleased to have him on board.”

     

    On his appointment, Mr Sinha said, “My objective will be to leverage my education and experience to chart out the expansion strategy for MobiKwik, form key partnerships with banks, device makers and other payments companies. I am also looking forward to identifying new business lines for MobiKwik and set the ball rolling for the same in the near future.”

     

    Mr Sinha has a dual degree (Master’s and Bachelor’s in Technology) from the prestigious IIT-Madras. He also has an MBA from the Harvard Business School. He has worked with McKinsey & Company, Michael & Susan Dell Foundation and EMC Corporation. The appointment comes soon after that of former MakeMyTrip Vice President, Technology, Virender Bisht as the Chief Technology Officer.

     

  • The expansion comes after BookMyShow, the do-it-yourself ticketing platform, has built a dominant market share in the online entertainment-ticketing space

    BookMyShow owner Big Tree Entertainment looks to expand into content space

    By Madhav Chanchani

     

    Big Tree Entertainment, which owns BookMyShow, is looking to expand beyond online movie and events ticketing, offering videos and information on actors and films along with “some snappy content”. It plans to also provide a ticketing platform that organisers of small events can use for a fee.

     

    “We will now look to grow horizontally. We are just present in the ticket-buying experience in the entertainment life cycle, but there is a discovery side where we can be more relevant to consumers as well,” said Rajesh Balpande, co-founder of Mumbai-based Big Tree. It will look at hiring and acquisitions as it moves into these new segments, Mr Balpande said.

     

    The expansion comes after BookMyShow has built a dominant market share in the online entertainment-ticketing space.The company claims around 15 million users, with 60 per cent of its traffic and nearly half the transactions coming from mobile internet. It raised Rs 150 crore in June this year, valuing the company at more than Rs 1,000 crore. Investors in the company, include SAIF Partners, Accel Partners and Network18 Media, which is now owned by Reliance Industries.

     

    For expansion into content, BookMyShow will initially introduce the content service on its website which could be spun out later. It is planning to also launch a recommendation engine based on user history, like an exhibition or event near the movie hall a consumer frequents.

     

    Market experts believe that this will increase engagement with its existing user base. “The larger theme for mobile first marketplaces is that they are evolving into content, community and commerce integrated plays. BookMyShow has a great commerce leg, they are adding both content and community to create a platform that has higher discovery and stickiness of users,” said Vikram Vaidyanathan, managing director at venture-capital firm Matrix Partners India.

     

    The do-it-yourself ticketing platform, for events like New Year parties, is a key part of the expansion plan. “We can provide these services for smaller events where organisers don’t need managed services but can set up ticketing, invites and gate entries on their own,” said Balpande. The company plans to charge a 5-7% convenience fees on this service. It is similar to US-based Eventbrite, which was valued over $1 billion earlier this year.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The country's largest online retailer is figuring out how it can get goods to the customer's doorstep in as little as three hours

    Quick to Quickest: In next 6 months, Flipkart may deliver your packages in just 3 hours

    By Varun Sood

     

    Indian online shoppers would ideally like to push the button on their purchase and hear the doorbell chime immediately after, announcing delivery. That’s not going to happen anytime soon but e-tailers, led by Flipkart, are trying to get as close as they can. The country’s largest online retailer is figuring out how it can get goods to the customer’s doorstep in as little as three hours.

     

    Bengaluru-based Flipkart is evaluating which products and cities it can start with even as it considers pricing for the service, which we learn could be rolled out in the coming six months.

     

    “We have to figure out the technology, pricing for these services,” said Sujeet Kumar, head of WS Retail and ekart Logistics. “Such deliveries are necessity driven — say a thing a customer wants to gift or something he needs immediately.

     

    Mr Kumar, who joined Flipkart in 2008, declined to put a date on when the logistics arm, ekart, could start with this service. WS Retail, which used to be part of Flipkart, has since been spun off and is now the largest vendor on the Flipkart marketplace. “Flipkart has to offer a viable business model because it (3-4- hour delivery) will be expensive for the customer,” Kumar said in an interview last week. However, we learn it could start with some products in 3-4 cities as early as July.

     

    India’s e-commerce space has grown rapidly in the last few years since Flipkart first started operations in 2007, when most deliveries took a few days. Now, the three top online retail firms — Amazon India, Flipkart and Snapdeal — offer same-day delivery in big cities for a fee. They deliver the next day for free in the big cities but deliveries can take longer outside these areas

     

    Faster delivery could, therefore, prove to be a game-changer in the country’s fiercely competitive e-commerce space, reckon experts, and shortening the shipping time to a few hours may draw more users. This could also persuade Amazon India to bring the service to the country. Its parent ships goods, including detergents and shampoos, to consumers in Manhattan in 60 minutes for a $7.99 fee.

     

    To be sure, there are more than a few wrinkles that need to be ironed out, said experts.

     

    “There are two important things retailers need to get right to make this work,” said Karan Girotra, professor of sustainable development at Insead. “First, they need to select a small subset of their offerings which are available with these time frames. Second, meeting this delivery promise requires organisations to build very different logistics and operational systems than those necessary for traditional delivery route-based delivery systems For instance, retailers may need to have many more warehouses in central parts of the city to make these work.”

     

    Flipkart, which already offers users across 10 cities same-day delivery, says it has a strong logistics and delivery team in place, with 13 warehouses and over 12,000 people helping with last-mile delivery. “The kind of data we have is much richer than, say Google Maps,” said Kumar, adding that the company will start deploying more technology as it focuses on providing value-added services, including faster delivery, as it seeks to edge past competition.

     

    Mr Girotra also believes that the marketplace model may make it difficult to bridge the time barrier.

     

    “Players with marketplace-based models… will find it much harder to pull this off,” he said. “For such players, the delivery often involves picking up the merchandise from a third-party location and it is much harder to offer ultra-fast delivery.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • With this move, YuppTV's offerings have become stronger in Singapore and Malaysia regions

    YuppTV launches Colors, MTV and News 18 in Singapore & Malaysia

    By A Correspondent

     

    Focusing on providing premium content to subscribers and expanding its network in markets around the world, YuppTV announced the launch of Colors, MTV, and News 18 channels in Singapore and Malaysia region. With this move, YuppTV’s offerings have become stronger in Singapore and Malaysia regions, delivering 200+ Indian TV Channels worldwide in 12 Indian languages, as Live TV, 10 days of Catch-up TV, along with unlimited Movies.

     

    Gaurav Gandhi, Group Chief Operating Officer India Cast said, “With the launch of Colors, MTV India and News 18 on YuppTV in Singapore and Malaysia we have further strengthened our partnership with YuppTV. We are committed to deliver high quality Entertainment and News services to South Asian audiences across the globe and are confident that our engaging content will be enjoyed by audiences in Singapore and Malaysia.”

     

    Uday Reddy

    “Meeting the high demand for Indian television in Singapore and Malaysia, we are pleased to take popular channels, Colors, MTV and News 18 to TV viewers in these regions. We are confident that TV viewers from Singapore and Malaysia will be delighted to watch their favourite shows in the comfort of their home,” said Uday Reddy, CEO of YuppTV.