MxMIndia

Category: Digital

  • Cricket fans will be able to watch Pepsi IPL 2014 anytime, anywhere on gocricket's multiple digital platforms

    Gocricket to capitalize on IPL frenzy with website launch

    By a correspondent

     

    Times Internet unveiled its cricket portal www.gocricket.com, a cricket news destination with original, editorial content, deeply integrated video features, and a rich, cross-platform experience.

     

    Cricket fans will be able to watch Pepsi Indian Premier League 2014 anytime, anywhere on gocricket’s multiple digital platforms. Gocricket launches live on web, iPhone, Android, iPad, and WAP, readily enabled for featured phones and low bandwidth users as well. The website will also feature a video scorecard, with real time video clips integrated into the scorecard.

     

    “We are also proud to announce that one of India’s most successful captains, Sourav Ganguly, will exclusively share his critical insights into the game on our platform.” said the website’s Business Head, Ruchir Khanna. “Gocricket will be the most comprehensive web and mobile cricket destination, offering a multimedia experience.”

     

    Along with rich photos and videos, gocricket will also feature writing from around the world, connecting cricket fans with experts and writers. It will distinguish with cricket records and trivia, making it simple and easy for the fans.

     

  • While the compulsion to move part of annual cricketing spectacle out of India may have taken off some of the excitement, sponsors have made a comeback. Now for the viewers…

    IPL 7: Living on a prayer, and a little luck

    By Johnson Napier

     

    Blame it on the late player auctions that were held early this year or the match-fixing allegations that keeps cropping up intermittently or the fact that the General Elections may have taken the hype away from the greatest sporting spectacle coming out of India every year – the IPL. While IPL 6 was already making waves this time last year, the scenario is a little different in Twenty Fourteen with most team-owners still making last ditch attempts in getting their act together including enticing advertisers into partnering them afresh.

     

    But whatever the challenges being presented, the tournament does promise to provide its dose of entertainment this year as well. To begin with, there would be only 60 matches being played this year with the tournament being staged in two phases including one in the UAE from April 16 to May 1 and the India leg that will be staged from May 2nd onwards. In fact broadcaster Multi Screen Media (MSM) is already making its presence felt and has managed to get a decent number of brands to endorse the event this year as well – the same number as IPL 6.

     

    MSM has inked deals with nine presenting and associate sponsors for the seventh season of IPL. The presenting sponsors include Vodafone and Karbonn Mobile who are estimated to have spent approximate Rs 50 crore while the associate sponsors comprise Amazon India, Havells, Perfetti, Marico and TVS all of whom fall under the Rs 25-30 crore cost bracket.

     

    While MSM does seem to have made sufficient inroads with brands, what will eventually decide the success of the tournament is the average viewership ratings that it will throw at the end of the tournament. According to data shared last year, IPL managed to generate an average cumulative TVR of 3.1 in HSM markets and a rating of 3 in C&S 4+ all India. This was much lower than the 3.45 HSM average TVR it reported in 2012.

     

    Ashish Bhasin
    Anita Nayyar

    Sharing his opinion on whether the tournament will live up to its hype or not, Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network and Chairman Posterscope & psLive Asia Pacific, said: “I think the seventh season of the IPL will build up as the tournament progresses and be near normal towards the final stages. But it will have a slow start, compared to past years,” he affirmed.

     

    Putting forth her views, Anita Nayyar, CEO- India & South Asia, Havas Media Group said, “IPL has always been an interesting event irrespective of the reasons. Across seasons it has delivered well whether in India or South Africa. Especially the last leg towards the finals has always been an advertiser’s delight with ratings upwards of 10.”

     

    On what the current season will hold for the tournament, Ms Nayyar said, “The seventh season is generating a lot of interest inspite of the shift between UAE and India amongst advertisers who do view IPL as a mass reach medium. Moreover, while it is election time the interest in IPL still stands. This is further vindicated by an analysis of viewership of various genres during elections, which indicates that it does not have any major impact on sports (cricket) or GECs, however the Hindi news genre gains share. Given the situation, IPL holds its own and should continue to deliver viewership and hence interest and acceptability from advertisers.”

     

    Perhaps the right indicator of how viewership could be bought back to the sport could be assessed from what Vinit Karnik, National Director, Sports & Live Events, GroupM ESP had to state in the SportzPower-GroupM joint report on the Sports Sponsorship report. Karnik had stated thus: “Even though the IPL is off to a rough start this year, in the long run accountability, better corporate governance, more transparency, are all good for not just the IPL, but the BCCI too.”

     

    Another factor that will decide whether the tournament receives a positive response this year is the buzz that it will create from the online medium. This year, starsports.com has licensed the digital distribution rights for IPL 2014 from Times Internet. Starsports.com thus will be streaming video on demand on its portal and would not be played on Youtube like last year. With an aim to attract 20 million more users onto the digital platform, starsports.com will be looking at bettering the 2013 viewership numbers that were reported to be in the region of 200 million video views.

     

    Thus, with the countdown to the greatest cricket spectacle only a few hours away, one can look forward to an average outing from the team and brands at the IPL this year. One only hopes that the match-fixing allegations do not make their presence felt yet again or the organisers will have to face additional bottlenecks next year as well. And possibly no ‘bulawa’ as well.

     

  • ZenithOptimedia Group has announced the launch of its full service, fully owned Mobile marketing subsidiary 'Performics Mobile'

    ZenithOptimedia launches Performics Mobile

    By A Correspondent

     

    ZenithOptimedia Group has announced the launch of its full service, fully owned Mobile marketing subsidiary ‘Performics Mobile’. The subsidiary has already bagged the mandate for Nestle, SBI Life, Tata AIG, Musafir, ZeeQ, Cordlife and will handle these businesses out of its Mumbai and Delhi offices.

     

    Performics Mobile will focus on building brands on mobile through crafting and managing end-to-end solutions across all platforms and services. Platforms will include display, search, social, SMS, MMS, videos and Services will includedriving application downloads,incentivizing activations, generating site traffic, m-commerce and content-driven solutions. Also, in one of the firsts in the market, it will also bring in mobile programmatic buying using Publicis’s AOD platform.

     

    The subsidiary will be led by Nirvan Biswas who has 17 years of experience across diverse companies like Netcore, Midday, Rediff.com and Boston Consulting across both  technical and business roles. A cross-functional team will support him across creative, development and media.

     

    Says Tanmay Mohanty, MD, Performics: “The market for marketing via mobile devices is one of the fastest-growth areas in the advertising sector. That growth has continued over the last year – reflecting a 400% rise. We believe that there is significant potential in offering this specialist expertise across our client base and new clients.”

     

    Anupriya Acharya

    Adds Anupriya Acharya, Group CEO, Zenith Optimedia Group: “Mobiles, Tablets, Phablets are seeing explosive growth – a clear demo of insatiable consumer appetite for the convenience, content, information and connectivity provided by these. It is but obvious that as more and more consumers shift their attention here, the space becomes critical to have a focused full service offering in this space. I am confident that Nirvan and team are set for explosive growth and will transform the way mobile marketing is being looked at currently.”

     

  • BITM has already started the work on new Summer Campaign slated to be released soon

    Jabong goes for Bang in the Middle

    By A Correspondent

     

    Online fashion store Jabong has awarded its creative mandate to Bang in the Middle.

     

    With very ambitious growth plans and a desire to redefine the way India buys fashion, Bang in the Middle (BITM) would create a series of campaigns across offline and online medium to accelerate Brand Jabong’s journey to market leadership. BITM has already started the work on new Summer Campaign slated to be released soon.

     

    Prathap Suthan

    Commenting on the win, Prathap Suthan, Managing Partner and CCO, Bang in the Middle said “Jabong is truly a leader brand in the online fashion space, and we are delighted that they found merit in what we shared. More than anything else, there’s a warm, honest and wonderful chemistry in our relationship. I know Jabong is driven by people who know the e-com space inside out, and are open to latitude. I do know our experience will work quite efficiently, and I look forward to a stretch of brilliant and good looking days at work.”

     

    Arun Chandra Mohan, Founder & CEO, Jabong.com said, “We had a clear mandate for the creative pitch and BITM presented a differentiated strategy and a modern approach towards communication that stood out and matched our business focus. We will focus heavily on marketing in the coming years for the overall brand and we look forward to their participation in establishing Jabong as a leader in the industry and the most preferred online shopping fashion destination in India.”

     

    Bang in the Middle currently handles Zee News, Zee Business, Dulux Paints, Veen Waters, Alpha One Amritsar, Diva’ni, Vimal, Tupperware, Bhima Jewelers, Meridian Hotel Kochi among other brands, and has offices in Gurgaon, Kochi, Trivandrum, Kolkata, Chicago and New York

     

  • She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group

    Durga Raghunath elevated at Network18 Digital

    By a correspondent

     

    Network18 Digital, the digital content arm of Network18 has strengthened its leadership structure by elevating Durga Raghunath to CEO. She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group. Lakshmi Narasimhan, the previous CEO for the group’s digital content business, is now moving onto a corporate role.

     

    Ajay Chacko

    Commenting on the development, Ajay Chacko, COO, Network18 said, “At Network18 Digital, we are proud to have built cult digital content brands which have had a defining influence on the space. As consumer internet in India undergoes a paradigm shift, we continue to be focused on leading this change from the front. Durga is well-equipped to lead this effort for us due to her strong understanding of the digital user, products and the opportunity.”

     

     

    Lakshmi Narasimhan added, “Durga has played a stellar role in transforming Firstpost from an innovative idea into a leader brand today. We are confident that in this expanded mandate, she will take Network18 Digital to newer heights.”

     

    Raghunath has over ten years experience in publishing – both books and digital. She previously worked with the Wall Street Journal, Mint and HarperCollins in New York.

     

  • The deal will see Sony Music manage all digital assets for Zee Music's upcoming Bollywood releases

    Sony to manage digital assets of Zee Music

    By a correspondent

     

    Sony Music Entertainment India and Zee Music Company have announced a strategic worldwide digital deal wherein Sony Music will manage all digital assets for Zee Music’s upcoming Bollywood releases. The tieup further extends to exploring publishing for Zee Music’s assets for the rest of the world through Sony/ATV. Apart from the Zee Music releases, Sony Music will also be working on also other tent pole films with leading production houses including Vishesh Films, Dharma Production and Fox Star Studios. This deal will cumulatively grow Sony Music’s digital market share by approx 15 per cent.

     

    Zee Entertainment Enterprises Limited had recently announced its foray into the music label space with its venture, Zee Music Company and acquired the music rights of over 20 major motion pictures. With this announcement Sony Music will have access to all of Zee Music’s releases including Holiday, Bang Bang, Bombay Velvet, Humshakal, Hawa Hawaii to name few.

     

    Sanujeet Bhujabal, Marketing Director Sony Music India said, “In the past we have worked with leading content creators like YRF and Disney. This strategic association will provide a global foot print to all the prestigious releases. This is a huge opportunity and together we believe we will be able to provide the best of music entertainment to fans.”

     

    Anurag Bedi, Head Zee Music Company said, “We’ve had a great relationship with Sony Music in the past, and are excited to have them as the digital partner for some of our forthcoming films. Partnering with Sony Music will be mutually beneficial as we have a robust slate for this year which includes about 20-25 films, all of which are produced by leading production houses.”

     

  • In his new role, Jitendra will be reporting to ED, Krishna Jha

    Jitendra Sawant joins Magnon\TBWA as AVP – Key Accounts

    By a correspondent

     

    Digital agency Magnon\TBWA has announced the appointment of Jitendra Y. Sawant as Associate Vice President – Key Accounts, with a view to enhance its Mumbai leadership team.

     

    In his new role with Magnon\TBWA, Jitendra will be reporting to Krishna Jha, the Executive Director (Mumbai) of the agency. Jitendra’s key areas of responsibilities will involve nurturing the agency’s client relationships and implementing account growth strategies.

     

    Jitendra brings with him nearly 15 years of rich experience in marketing, business development and account management in the digital space. His proficiency includes competence in implementing strategies that are adept in establishing and managing client accounts in a competitive digital environment.

     

    Jitendra, Vineet Bajpai, CEO of TBWA\India Group said, “I take pride in announcing Jitendra’s appointment as we continue to invest in the best industry talent in-line with our business growth objectives. Thereby building India’s leading and most trusted one-stop-shop digital agency. With proven track record in client acquisition and servicing, I’m confident that Jitendra’s brilliant experience will take Magnon\TBWA to the next level of growth”.

     

    Prior to joining Magnon\TBWA, Jitendra has served as the Account Director, Client servicing (Digital services) of Indigo Systems (Leo Burnett).

     

  • Amazon lures online retailers from Indian rivals Flipkart and Snapdeal expanding range for same-day delivery

    It’s Amazon v/s Flipkart & Snapdeal

     

    By Radhika P Nair & Aditi Shrivastava

     

    Amazon India is casting a snare to draw more small merchants into its fold as it battles India’s top online retailers Flipkart and Snapdeal for supremacy in the country’s booming ecommerce industry. Beginning Wednesday, merchants can sell their wares on the same day they register on Amazon’s portal compared with the nearly two weeks it takes on competing platforms.

     

    The world’s largest online retailer is also expanding the range of products that will be delivered to customers within a day, displaying the trademark aggression that marks its global operations nearly 10 months after launching services in India.

     

    “A few thousand sellers have already registered for the new service,” said Amit Deshpande, a director and general manager at Amazon India who said the company already has a roster of 4,000 sellers.

     

    These moves, coming days after the company launched a high-voltage advertisement campaign including television spots during the current edition of the Indian Premier League, is aimed at getting the largest number of merchants and the widest variety of products for Amazon customers.

     

    “Amazon is moving from first gear to fourth,” said Arvind Singhal, chairman of retail advisory Technopak. “They have the basics in place.”

     

    Amazon is Trend-Setter

    Market leader Flipkart, which just reached the milestone of $1 billion (over Rs 6,000 crore) in sales, also has about 4,000 sellers on its marketplace. But it follows an invite-only model to sign on sellers which is more time-consuming.

     

    “Even though I am already a seller on Flipkart, if I need to add a new category it will take about two weeks to start selling,” said Eshan Arif, 24, co-founder of Bengaluru-based music and movie merchandise store Hysteria. For a first-time registration it takes about three weeks from signing up to a live listing. Flipkart declined to comment for the article.

     

    Industry estimates peg Amazon India’s sales at over $200 million (Rs 1,200 crore) although the company declined to share sales numbers. At current growth rates, Amazon is capable of clocking sales of $1 billion (Rs 6,000 crore) by the end of March 2016.

     

    This will make Amazon the first online retailer in India to reach the magic number within three years of launch. Flipkart, which reached the milestone in March this year, took seven years. Snapdeal, launched in 2010, expects to reach $1 billion in sales this year.

     

    Snapdeal did not respond to email queries. Merchants who do business with all the top Indian portals said Amazon has taken a lead in categories including books and watches and is set to duplicate it in jewellery and baby care.

     

    The company’s latest delivery service, ‘easy ship’, will allow sellers to ask for a product to be picked up and shipped by Amazon. It will also provide cash-on-delivery for these sellers’ orders, an option so far available only to those who stocked products with Amazon. The service, which has 400 sellers already registered, will be available in 30 cities to start with.

     

    “We now have a complete suite of services for sellers which will help them sell more and make more money,” said Mr Deshpande, who has been with the company since 2010.

     

    This is just the latest in a string of initiatives from the Seattle-based company that is stirring up the Indian online retail industry estimated at $3 billion (over 18,200 crore).

     

    Last December, Amazon launched in-a-day delivery service forcing Flipkart and Snapdeal to follow suit. Flipkart and Amazon also launched their Apple iPhone and iPad applications within a day of each other. “Amazon is forcing Flipkart to push ahead with its customer and seller services,” said Ashish Jhalani, head of advisory services firm eTailing India. In Delhi and Mumbai, Amazon.in is piloting pick-up services where customers can pick up their orders from In & Out stores located at BPCL petrol stations.

     

    “Amazon is pretty much the trendsetter,” said Mahesh Murthy, founding partner at early stage venture fund Seedfund. “When Amazon started charging for delivery, Flipkart did the same.” Industry experts said Amazon India has done right by first focusing on backend processes instead of blindly chasing customers upon entry. “They built the logistics network, warehouses and built up a large selection of products that is helping them win customers now,” said Technopak’s Singhal.

     

    The company now has about 1.5 crore products listed on its site and two warehouses, each measuring over 150,000 square feet, in Mumbai and Bengaluru.

     

    Earlier this month, Flipkart said it had millions of products across 21 categories and 40 sub-categories. At peak times, the Bangalore-based company ships 1.3 lakh products a day.

     

    Amazon said its strong backend infrastructure is helping it scale up fast. “When we decide on areas of focus, we always work backwards from the customer,” said Mr Deshpande of Amazon.in. “Selection, delivery experience, logistics, payments and website experience are areas we are super-focused on.”

     

    Customers are taking note. “I used to buy books from Flipkart, but now I buy from Amazon.in as I see better variety there and it is the same price if not cheaper than Flipkart,” said Shradha Patnaik, 24, a communications professional who lives in Delhi.

     

    Merchants too are happy with their experience on the site. “Margin cut at Amazon is about 6-7%, compared with 10-12% at Flipkart,” said Hysteria’s Arif.

     

    While these indicate that Amazon is chipping away at the fortress that Flipkart has built, overtaking the market leader will take some doing.

     

    While prices in categories such as books are similar or Amazon.in is cheaper, in areas such as mobiles and tablets, Flipkart is cheaper in most models and brands. Flipkart is able to do this as WS Retail, a seller on Flipkart, is its subsidiary and gets most of its inventory directly from brands.

     

    “Flipkart’s WS Retail also buys outright from us and accounts for about 80% of our volume on Flipkart,” said Vivek Prabhakar, co-founder of design merchandise firm Chumbak, for whom online sites account for 18% of overall sales.

     

    Experts too believe that Flipkart has been able to fight back, for now. “Flipkart has the people and has built processes and technology. They are fighting back powerfully,” said eTailing’s Jhalani.

     

    Many believe the battle will only truly begin when Amazon.in launches apparel. Flipkart is believed to be in talks to acquire rival fashion portal Myntra to shore up its defences.

     

    Amazon, which launched other fashion categories lately, the most recent being shoes, is expected to launch apparel in the first two weeks of May.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The initiatives include Sponsored Updates Partners, Content Partners Program and Sponsored InMail on Mobile

    LinkedIn unveils three new initiatives to drive content marketing forward

    By A Correspondent

     

    To drive its content strategy forward, LinkedIn has launched three new initiatives to help marketers and agencies build better relationships with target audiences through content. These include Sponsored Updates Partners, Content Partners Program and Sponsored InMail on Mobile.

     

    Sponsored Updates Partners will provide brands and agencies with campaign management tools to effectively and efficiently manage and optimize large sponsored updates campaigns. They also make it more efficient for brands to use a single dashboard to manage their paid content activities on multiple social channels. Other services offered include managed services to oversee campaign activities on behalf of the client.

     

    LinkedIn is launching the program with five of the industry’s top companies, including AdStage, Brand Networks, SHIFT, the Salesforce ExactTarget Marketing Cloud and Unified Social. Pilot results show an overall lift of more than 30 per cent in engagement rates on customer’s sponsored updates campaigns, significantly higher than on prior campaigns without partner services.

     

    A key ongoing challenge for organizations is to have enough quality content to share with audiences. The Content Partners program will connect companies with publishers, platforms, and original content producers to help them deliver content under their own brand name.

     

    Ten companies have been certified as part of this program, including publishers Bloomberg, CBS Interactive, and IDG; content platforms Newscred and Percolate; and custom content creators like Atlantic Media Strategies, Contently, Freshwire, and SJR.

     

    Sponsored InMail is available on mobile platforms (iPhone, Android, and mobile web). Where members could previously only see sponsored messages on desktop, this move enables marketers to engage targeted audiences with personalized, valuable content on mobile – which currently drives more than half of LinkedIn Inbox page views.

     

  • Gamification is the new corporate in-thing helping in achieving business objectives to get to tougher tasks like changing behavioural patterns

    Gamifying Corporate India

     

    By Lubna Kably

     

    At Accenture India, a roll of the dice is all it takes for an employee to become boss. But this out-of-turn promotion is only reserved for those with serious game.

     

    The management consultancy has introduced a four-level gamification tool which lets employees roll the dice and attempt questions on a wide range of topics relating to ethics and compliance, a company focus in 2014. Employees who clear all levels of the game are designated boss of a virtual organization.

     

    ‘The word ‘gamification’ – in play across organizations globally-is the application of video game techniques to a business setting in order to make tasks fun and engaging. A pat on the back by the boss has given way to badges awarded via internet or mobile app-driven gamification platforms. What’s more, these badges also count during performance appraisal. Companies also use leaderboards, which let players view one another’s scores, to encourage friendly competition. The main reason for the gamification of the workplace is a young, tech-savvy workforce which likes to mix work and play.

     

    Research firm Gartner has identified some areas where companies are using gamification such as training, employee performance as well as instilling behavioural change in employees.

     

    According to Gartner by 2015, 40% of Global 1000 organizations will adopt gamification as the primary means of transforming business operations. But, India Inc has a lot of catching up to do.

     

    “Currently, less than 10% of Indian corporates use gamification actively. Its true value goes beyond mere employee engagement to impact analysis as well as enabling companies to adopt suitable business strategies,” says Prashant John, executive director at ‘kwench, a gamification solution company.

     

    If the proof of the pudding is in the playing, Freshdesk a customer support software provider, stands out. “Ever since we introduced gamification features in our software products we’ve also deployed it internally for our own customer support staff,” explains Girish Mathrubootham, founder & CEO. The gamification feature gives points for meeting various parameters, such as fast replies or getting good client feedback. Monthly, four trophies are awarded, for instance, the ‘Customer Champion’ goes to the employee with maximum client satisfaction points. eMee’s gamified social appraisal system, which innovatively captures data points on employee performance, annually saves Persistent Systems, one of its first customers, nearly 30,000 management hours.
    L’Oreal deploys three gamification tools for recruitment from diverse fields such as marketing, human resources, sales and operations. “Gamification tools deployed by us call for solutions to real-life challenges. It helps us screen the applicant’s analytical skills which may not be possible via traditional hiring means. We attempt to recruit 20% of the company’s managerial cadre though gaming channels,” says Mohit James, HR director at L’Oreal.

     

    Companies are also using gamification tools to change behavioural patterns. At Accenture, a 75-day ‘Stepatholon’ gamification event, helped inculcate a healthier lifestyle. Participants were encouraged to take at least 10,000 steps a day which, in turn, helped teams advance on a virtual map and traverse the globe. Accenture India’s employees collectively covered a distance of over one million kilometres and burned an aggregate of nearly 107 million calories. Manoj Biswas, MD, Human Resources at Accenture India, says: “Gamification helps us to communicate differently. It also helps bring employees together around a single goal or idea.”
    “Going forward, gamification will increasingly involve embedding serious behavioural science elements engineered towards attaining desired business goals,” adds Rakesh Mishra, a researcher in this field.

     

    MakeMyTrip.com first used gamification for orientation of new recruits. TripOn, which was the gamification platform accessible on individual iPads, provided a competitive expedition into the company’s history, businesses operations, policies and people. Rajesh Magow, CEO says: “There has been an increase by at least 25% in satisfaction scores of new employees. They gain a sharper learning curve in terms of role expectations, performance requirements and cultural assimilation.” The company has now expanded gamification for international destination training programs.

     

    As the popularity of the gamification is set to rise, companies large and small are concentrating on providing gamification solutions. The games have clearly begun.

     

    Source:The Economic Times
    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved
    Licensed to republish

     

  • The new publication by Jabong is targeted at young Indian e-shoppers who are looking for a guide that fulfils their aspirations, making fashion accessible, affordable and attainable

    Jabong to target young e-shoppers with ‘The Juice’

    By A Correspondent

     

    Online fashion brand Jabong.com has announced the launch of its monthly magazine – The Juice. The new publication by Jabong is targeted at young Indian e-shoppers who are looking for a guide that fulfils their aspirations, making fashion accessible, affordable and attainable.

     

    The inaugural issue of the The Juice is a bi-monthly (April-May 2014), featuring Bollywood actress Kalki Koechlin on the cover. Pearl Shah, editor, commented: “Kalki represents the new-age Indian woman who is well spoken, thinks for herself and is not afraid to speak her mind. She has a distinct sense of style that is completely her own. She is everything the young Indian woman is.”

     

    With summer as its theme, this edition is the perfect breezy and vibrant accompaniment that shows one where one can learn surfing in India, what one needs to know to exercise their vote and how to bag a cool summer internship. The Juice also has access to 800 of Jabong.com’s brands, including Vero Moda, ONLY, Jack & Jones, Steve Madden, Dorothy Perkins, GAS, Rohit Bal, Wendell Rodricks, and more.

     

    The Juice is a part of Jabong.com’s expansion plans and foray into fashion content publishing. This fashion and lifestyle magazine is complimentary for Jabong’s customers, with a starting print-run of 1.45 lakh copies, and will be out in the first week of May. Its distinct circulation model will make it available pan India, at all Café Coffee Day outlets and across all airport lounges in the country. What’s more, the digital edition of the magazine will also be uploaded onto Jabong.com’s home page for ready access to its discerning customers.

     

    Commenting on the launch of the magazine, Arun Chandra Mohan, Founder & CEO, Jabong.com, said: “With the sole aim of establishing a brand that addresses all fashion needs, The Juice is an attempt at strengthening our fashion profile. At Jabong, we constantly push ourselves to deliver the best product in the best format. This magazine is born from these efforts aimed at celebrating fashion alongside style for an incredible audience. We can’t wait to see the response of our valued customers.”

     

     

  • CA Media Digital's first venture, Fluence – India's leading celebrity digital network, will manage Rajinikanth's digital interests

    Mind it! The Boss arrives on Twitter

    By A Correspondent

     

    Influential superstar Rajinikanth has made his much awaited debut on social media platform Twitter. CA Media Digital’s first venture, Fluence – India’s leading celebrity digital network, will manage Rajinikanth’s digital interests, to further create and leverage the Thalaivar’s social presence. Twitter users around the world can follow and converse live with the superstar by visiting Twitter.com/SuperStarRajini or @SuperStarRajini on their Twitter app.

     

    Fans can also follow the actor’s Twitter account by simply dialling, or giving a missed call at 080 6700 6666 to access their idol’s Tweets, which is possible due to a global integration between Twitter India and ZipDial.

     

    A cultural icon, the normally reticent superstar is looking forward to interacting with his fans on the platform. “I have always believed that my career graph is a miracle I owe my fans. I have been contemplating joining the social media platform for a while to connect with them, hear what they have to say and share my thoughts. Unfortunately I never got around to it until now. By partnering with Fluence I am confident that I have the best team and the best guides who will help me connect with my audience,” said Rajinikanth. “I decided to start with Twitter because I felt that the platform is abuzz with all the news and the trends that happen across the globe and I’m told that this is where all the best Rajini one liners are,” he added.

     

    An excited Ashish Joshi, VP Digital & Business Head – Fluence said, “We are thrilled to partner with the enigmatic Rajinikanth. The digital landscape is exploding and when you work with Thalaivar the possibilities are endless. Twitter is the first step in building and growing his online presence and getting all the fans out there to directly engage with the phenomenon that is Rajinikanth. We will work closely with him to broaden the horizons of the digital landscape to create interesting and entertaining consumer facing properties that will engage the fans in a way that only Rajini sir can.”

     

    Said Twitter’s India Market Director, Rishi Jaitly, “Twitter is the world’s leading real-time information network where users discover and converse with the people, organizations and media that interest them. This is truly an “only-on-Twitter” moment as Superstar Rajinikanth’s debut on Twitter also marks his debut in the digital space more generally. We welcome Rajinikanth to Twitter, are happy to support his launch on the platform and look forward to watching him use our mobile service to engage in live, public conversations with fans and other icons around the world.”

     

    To make Superstar Rajinikanth’s debut on Twitter more exciting; fans from all over the world, who follow him on twitter @SuperStarRajini in the first week, will receive a ‘WelcomeGraph’, a personalized welcome picture from the icon.