MxMIndia

Category: PRODUCTS

  • With Indulekha, the digital agency adds another feather to their cap along with a growing list of clientele across categories

    The Glitch wins digital mandate of Indulekha hair oil

    By A Correspondent

     

    Sunetro Lahiri

    Digital agency Glitch has bagged the mandate of hair care brand from Hindustan Unilever - Indulekha. As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand.

     

    Speaking on the win, Sunetro Lahiri, Creative Director at The Glitch said: “The exciting thing about a homegrown brand like Indulekha is the sheer visual playground we get to play with when it comes to crafting the language. Visual or verbal, the tenets of Ayurveda and its affectivity make for a rather rich canvas… and that’s the most exciting part for any creative personnel.”

     

    Prachi Maroo

    Glitch Business Director, Prachi Maroo, also added, “It’s a great privilege to be tackling an array of hair care and styling brands ranging from the premium to the zany, and this addition only makes things more challenging and fun. We have been handling varied set of brands such as Set Wet, Tresemme, Bed Head by TIGI and Ayush in the hair portfolio. With Indulekha, our next step is to make sure the brand is perceived as the game changer that it truly is.”

  • Focuses on High Definition TV Viewing for regional subscribers

    DishTV adds new regional HD channels on its platform

    By A Correspondent

     

    Catering to the demand of regional viewers and bringing them under the HD umbrella, DishTV has added three new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD TV viewing in their preferred language such as Marathi and Bangla.

     

    Announcing this new development, CEO Arun Kapoor said, “DishTV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavour is to increase affinity with our audiences by providing them the choice of content they would like to watch.  With a sharp focus on regional language content, the move aims at connecting strongly with the regional language subscribers. Addition of three new regional HD channels will not only strengthen our presence in the HD space but will also diversify our offerings.”

     

    The newly added channels from DishTV include Zee Marathi HD, Zee Bangla HD and Colors Marathi HD. With these additions, DishTV has taken the total count of HD channels on its platform from 56 to 59. DishTV’s newly added channels will be available to the subscriber for a free preview till December 28, 2016.

     

  • The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding

    BankBazaar.com campaign urges youth to “#PlayYourPart”

    By A Correspondent

     

    BankBazaar.com has unveiled a video film as part of their unique digital campaign for the wedding season, #PlayYourPart. The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

     

    While describing the concept, Prince Thomas – Head Brand Marketing at BankBazaar.com said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

     

    Speaking about the digital campaign, Adhil Shetty, CEO & Co-founder BankBazaar.com, said: “Wedding seasons are a busy time with a lot of traction from customers across the country looking for financial products across categories. So this was the right time for a campaign that underscored the emotions of the season and made the viewers connect with an idea that is empowering and disruptive at the same time – that of funding at least part of your wedding yourself. We believe this campaign will help us build a connect with the right audience at the right time in the right manner.”

     

    The new digital advertising campaign will be promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram.

     

     

  • AtHomeDiva aims at simplifying beauty solutions for consumers by offering a full range of at-home beauty and styling services

    AtHomeDiva communicates about beauty problems of women

    By A Correspondent

     

    AtHomeDiva, Quikr’s on-demand at-home beauty services brand has rolled out a campaign encouraging women not to wait to look great. Created by Dentsu Webchutney, it consists of a series of videos showing the stories of three women who are at different stages of life, sharing a variety of reasons on why they tend to postpone their salon time. Never-ending household tasks, pregnancy related fatigue and the unwillingness to step out after a hectic week are some of the reasons. Through the series, Webchutney precisely highlights the times when going to a salon for women isn’t as easy as it sounds and successfully positions AtHomeDiva as an easy and convenient option.

     

    AtHomeDiva aims at simplifying beauty solutions for consumers by offering a full range of at-home beauty and styling services including hair, skin and make-up by qualified beauty professionals. From quick skin beauty rituals to relaxing spa sessions, the brand doesn’t fail to spin a surprise for all the women who often wished they could get their salon home. The best part? They always have exciting special packages for all your beauty needs.

     

  • The campaign will target consumers through social platforms such as Snapchat, Facebook, Twitter, Instagram, etc

    Foodpanda launches new campaign with Sunny Leone

    By A Correspondent

     

    Foodpanda has announced that Sunny Leone will be a part of its new digital marketing campaign. The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetisation. The campaign will target consumers through social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

     

    Commenting on the new campaign, Gagan Arora, CMO, Foodpanda India said:

    “Post the announcement of demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need. We are extremely delighted that Sunny Leone is a part of our new campaign around the cashless pocket ATM. We are continuously trying to provide seamless service to our customers along with some lucrative deliverables.”

     

  • The new TVC positions fuse as the perfect indulgent chocolate bar that brightens up dull moments in one’s busy day

    Mondelez plays up attributes of Cadbury Fuse in latest campaign

    By A Correspondent

     

    Mondelez India has launched a marketing campaign to support the launch of its new brand – Cadbury Fuse. Along with extensive digital and outdoor initiatives, this new campaign will include a TVC that aims at positioning Cadbury Fuse as the perfect indulgent chocolate bar that brightens up dull moments in one’s busy day. The TVC is conceptualised by Ogilvy & Mather.

     

    Said Prashant Peres, Director – Marketing (Chocolates), Mondelez India: “Whether it’s a dull period experienced during long commute hours or an exhausting work-out, today’s new age consumers are experimental and want to try out diverse experiences which can curb their hunger pangs in newer formats. Cadbury Fuse is aimed at enhancing their eat experiences by giving them a “Chocolatey feast” experience. The new TVC dramatises the craving of the young yoga teacher who can’t stop thinking about Cadbury Fuse and ultimately ends up satisfying her craving with a feast.”

     

    Speaking about the creative thought behind the TVC Harshad Rajadhyaksha and Kainaz Karmakar, Executive Creative Directors, Ogilvy & Mather, said, “The communication is designed to launch Cadbury Fuseas an answer to your craving for a chocolatey feast. We have all been hit by sudden whims and the story here brings alive exactly that in a funny fashion. Joy is in the DNA of chocolate so how could we leave it out of our story.”

     

    In addition to the TVC, the launch of Cadbury Fuse will also be supported by digital and outdoor initiatives.  With a marketing objective of ‘Owning the Commute’, the brand has also rolled out a large scale sampling activity with GoAir, Jet Airways and traditional trade stores.

     

  • Partners with youth-oriented TV shows to increase the brand recall amongst the younger audience

    Vivo gears up for youth shows across channels

    By A Correspondent

     

    Continuing with its focus to tap youth of the country, Vivo has partnered with various youth oriented TV shows of different genres across channels. With more than six different channels and seven different shows targeted towards youth, Vivo aims to increase its brand recall and consumer base amongst the youth of the country.

     

    Vivo has partnered with leading channels for different prominent shows such as Indian Idol Season 7 on Sony, Yaroon Ki Baraat on Zee, Dil Hai Hindustani on Star Plus, Voice Adults on and TV Roadies X5 and Love School 2 on MTV. Sharing his views on the strategy, Vivek Zhang, CMO, Vivo India said: “Vivo is a young brand and has a strategy that focusses on the youth of the country because we believe that youth are the trendsetters. Our associations with different channels and properties is to ensure that we continue tapping the new and existing customer base in India.”

  • Launches new brand campaign propagating ‘Reverse Migration’ with the power of 4G

    Idea democratises 4G to make a digitally enabled new India

    By A Correspondent

     

    Living by its philosophy that ‘An Idea can change your life”, Idea is now suggesting that democratising 4G is the way to build a truly digital India. Its new 4G ad campaign that goes live on television, establishes the fact the mobile internet is not just an urban phenomenon, it is a driver of change for rural India too.

     

    The campaign – crafted by the MullenLowe Lintas group – underlines an overarching message which says, “Idea 4G se Gaon Gaon Sheher ban jayenge, Toh apne bhi laut ayenge. Naya India Banaenge”, suggesting the idea of ‘Reverse Migration’ made possible with Idea 4G.

     

    The new ad is set in a village which is plagued with low economic development. A girl who has come back to her home in the village on vacation, sees that majority of the young population has left the village to earn a living and decides to bring back its people. She sets up a small business in the village and promotes it digitally, using Idea 4G that generates employment in turn. Her father returns to the village to take part in the business and that is how the TVC establishes the importance of democratizing 4G to empower lives and drive Reverse Migration.

     

    Talking about the new campaign, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Mobile internet as a category can be seen in various ways. While some decide to focus on the functional aspect of the 4G technology, we at Idea think that 4G has a transformational attribute. It is advanced, it is progressive, it is the window to the world of opportunities and it is affordable too. In the past several years, Idea has worked on apprising Indians about the importance of adopting mobile internet and with 4G there is so much more that can be done.

     

    With the new TVC, we are bringing people back home. We are promoting 4G as the driver of change that can create opportunities across India. We believe that Idea 4G can bridge the gap between urban and rural India.”

     

  • For the record, Ogilvy India already manages the Pulsar and Platina brands

    Ogilvy wins integrated creative mandate for Dominar 400

    By A Correspondent

     

    After a rigorous pitch process lasting more than two months, Ogilvy India has won the business of Bajaj Auto’s Dominar. The size of the account is not yet known but the bike’s launch is expected to be accompanied with an aggressive marketing activity. Ogilvy already manages Bajaj’s Pulsar and Platina brands.

     

    Commenting on the development, Sumeet Narang, VP Marketing, Bajaj Auto Ltd said: “Dominar has been one of the most awaited launches. It will be the biggest and most technologically advanced bike from our stable and we expect it to take motorcycling in India to a next new level. We therefore wanted a concept that was unusual yet something that bikers could connect well with. We found the idea presented by Ogilvy meeting that expectation and having sufficient play for future build ups.”

     

    Added Abhik Santara, EVP,Ogilvy Mumbai: “This win is really special. It is about creating a whole new world of biking, something which we had done for Pulsar many moons back.   Sumeet gave us a very clear brief on this and the chances of misinterpreting it were practically zero, which made the pitch process even more difficult. Our strategy and creative had to be sharp like a razor to stand out. We are proud that we had both, and more importantly, a client who spotted it in one shot. The Ogilvy team working on Bajaj across planning, servicing and creative (quite a few of them are avid bikers) had the most satisfying time working on this pitch and are now fully gearing up to manage the launch.”

     

    Said Sukesh Nayak, ECD, Ogilvy Mumbai, who believes that this was one of the sharpest and yet toughest briefs to crack: “We knew the feeling it is needed to evoke with the rider and yet find a cut which is never done in the biking world. But once we had cracked the idea, we knew it. There was no looking back from there and it is one of those rare cases where the pitch campaign is being produced for the final launch. Fingers crossed, this will surely make bikers take note.”

     

  • Presents a new TV campaign featuring range of specialized Titan lenses

    Titan Eyeplus highlights features of latest offering in new campaign

     

     

    Titan Eyeplus launched its latest marketing campaign featuring an array of specialised prescription lenses from the Titan portfolio – specifically designed to meet the lifestyle needs of varied consumer groups. Titan Eyeplus uses cutting-edge technology to manufacture lenses at its own manufacturing facilities in Chikkaballapur, on the outskirts of Bangalore since 2008 and the recently launched facility in Madhyamgram, West Bengal.

     

    Conceptualized by Ogilvy, India and produced by Thinkpot, the first-of-its-kind lens TVC by Titan Eyeplus takes us to different locales from foggy mountain ranges to choppy seas.  Commenting on the latest commercial for Titan Eyeplus, Vandana Bhalla, Marketing Head, Eyewear Division, Titan Company Ltd said: “We are extremely excited to launch this new campaign which promotes our line of high-tech specialised lenses. This is the first time that we are launching a campaign dedicated to Titan lenses. As a brand, we are cognisant of the changing lifestyles of consumers today and the various needs that arise for different consumers who lead multifaceted and experiential lives. We are constantly working to innovate and come up with new offerings that meet these changing needs. This campaign is also in line with our brand philosophy- Live the Untitled3New, and has an exciting visual language that’s sure to appeal to our audience.”

     

    “The task for Ogilvy was to create awareness for Titan lenses, thereby building its credentials as ‘the end-to-end solution for eyewear’. While our earlier films have upped the style quotient for the brand and positioned it as the go-to brand for diverse lifestyle needs, this film focuses on pitching different kinds of lenses that are adapted to the needs to different consumers. The film features young, confident people who do not lose sight of their goals and are ever ready to take on exciting challenges. The brand with its range of specialized lenses enables them to reach their goalposts. The new TVC embodies all the values the brand represents – boldness, spontaneity and audacity of youth and reinforces the brand’s proposition ‘Live the New’,” said Tithi Ghosh, Senior Vice President and Head of Advertising, Ogilvy Bangalore.

     

  • Home-grown global business transformation leader celebrates the country's 'Make in India' growth ambitions

    Tata Communications launches a new brand campaign in India

     

     

    Tata Communications announced the launch of a major multi-channel brand campaign in India. Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will be on till the end of June 2017 and will celebrate the company’s customers and partners in India.

     

    Unfolding across the airports of Mumbai, Delhi, Bengaluru and Pune, and reaching over 100 million travellers, this campaign also includes the sponsorship of major industry and technology events in India as well as an extensive online advertising campaign with leading business publications, generating over 100 million impressions on all its digital channels.

     

    The roll-out of this campaign coincides with Tata Communications’ 15th year anniversary of a successful public-private partnership, which has seen the company evolve into the country’s business transformation leader, with services across network, mobility, cloud enablement and security.

     

    Said Julie Woods-Moss, Chief Marketing Officer, Tata Communications: “India continues to ascend the global competitiveness index. We are committed to playing a role in nurturing the country’s business potential and enabling outstanding customer value by simplifying digital transformation across industries. Our new brand campaign celebrates the spirit of India and showcases our innovative portfolio of products and services across network, cloud, mobility and security.”

     

    Tata Communications’ portfolio of services is underpinned by the company’s leading global network infrastructure. The company owns and operates the world’s largest and most advanced subsea fibre cable network, including the only wholly-owned fibre ring around the world. This network enables customers and partners to reach 99.7% of the world’s GDP, with connectivity to over 240 countries and territories.

     

    This campaign builds on the successful campaign in Silicon Valley (2014) and Tata Communications’ ongoing sponsorship of the Heathrow Express in London that started in 2015.

     

  • Not all of them are very positive, but like all Amul topical that reflect the prevailing mood or issues, the late former Tamil Nadu Chief Minister J Jayalalitha made it 15 times to the Amul topical ads

    14 times Jayalalitha featured in the Amul ad

    Not all of them are very positive, but like all Amul topical advertisements that reflect the prevailing mood or issues of the country (and the world), the late former Tamil Nadu Chief Minister J Jayalalitha featured at least 14 times to the Amul topical ads. As the nation and we pay homage to one of India’s most powerful and enigmatic political leaders, we reproduce these here, in random order: