MxMIndia

Category: PRODUCTS

  • Sets new standards for brand engagement

    Laqshya Media unveils OOH campaign for Finolex Cables

    Laqshya Media Group has unveiled an Out-of-Home (OOH) campaign for Finolex Wiggle ES BLDC Fans and wiring solutions across key cities.

    Said Amit Mathur, President-Sales & Marketing, Finolex Cables Ltd: “In today’s fast-paced digital world, capturing consumer attention requires innovation and creativity. Our ‘No Stress. Finolex’ campaign exemplifies this ethos, with standout hoardings showcasing our dedication to innovation and reliability. These hoardings are not just advertisements; they’re symbols of our brand’s commitment to standing out and making a meaningful connection with our audience. Coupled with our comprehensive 360-degree approach across various channels and marketing activities, we’re confident that Finolex Cables will continue to resonate with consumers, driving brand awareness and engagement.”

    Added  M Amarjeet Singh Hudda, COO of Laqshya Media Limited: “This campaign goes beyond mere visuals; it’s about crafting experiences that leave a lasting impression. By seamlessly integrating motion into our OOH strategy, we grab attention and foster meaningful engagement with our audience. The fusion of technology and creativity has enabled us to create a campaign that resonates with the audience across multiple touchpoints.”

  • Lux celebrates 100 Years of legacy

    Suhana Khan is Brand Ambassador of Lux

    Lux beauty soap has announced Suhana Khan as the brand’s newest ambassador for its iconic body wash range.

    Said Severine Vauleon, Global Brand Vice President, Lux: “For a century, Lux has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards and empowering women worldwide. Crafted in collaboration with the world’s leading perfumers, Lu remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically.”

  • To enhance brand and visibility

    Lubi Pumps unveils campaign with Gujarat Titans

    Lubi Pumps, manufacturer of water pumps and motors, has partners with Gujarat Titans for the Indian T20 League 2024 season. In celebration of this collaboration, the brand has launched an ad campaign featuring key players from the team.

    Said Ronak Porecha, Director of Lubi Pumps, stated on the campaign: “We believe in serving nationwide communities through reliable water pumping solutions. And there is no better way to unify the communities in India than the sports, particularly cricket. Through Lubi Pumps partnership with Gujarat Titans, we are instilling our commitment to providing high-performance products & services to connect deeply with consumers. As the nation soaks itself in the fervour of cricket, we seek to resonate with the spirit of our consumers and enhance Lubi’s brand visibility in the market.”

    Added Colonel Arvinder Singh, COO – Gujarat Titans: “Lubi Pumps is a brand that shares Gujarat Titans’ commitment to excellence and high performance. Lubi Pumps’ innovative approach to power progress through water solutions aligns perfectly with Gujarat Titans’ vision for growth and success.”

  • An initiative to normalise discussions on good toilet behaviour across the country

    News18, Harpic collaborate for Swachhta Aur Paani campaign

    Harpic and News 18 have collaborated for Mission Swachhta Aur Paani campaign, an initiative to normalise discussions on good toilet behaviour across the country. The celebration saw participation from Mission Swachhta Aur Paani campaign ambassador, Akshay Kumar.

    During the celebration, Ravi Bhatnagar, Director of External Affairs & Partnerships – SOA, Reckitt, said: “Since its inception, Harpic Mission Swachhta Aur Paani has been working towards integrating a culture of cleanliness in society, particularly among youth, ensuring clean toilets become second nature. Events like G20, which championed ‘India for the World,’ and the profound philosophy of Vasudhaiva Kutumbakam have deeply inspired and reinforced our commitment. At Reckitt, we remain steadfast in our pursuit of universal sanitation as we continue spreading the message of toilet hygiene and sanitation, helping build healthy habits among masses. While our progress has been commendable, we acknowledge there is more to be done and this marks just the beginning of our journey towards a Swachch Bharat.”

    Added Avinash Kaul, CEO Network18 (Broadcast) and MD of A + E Networks added: “As India strives towards the vision of ‘Viksit Bharat-2047’, establishing itself as a developed global power, our commitment as a responsible media organisation to support and contribute to this goal is unwavering. Through initiatives like Mission Swachhta Aur Paani, we are dedicated to promoting mass social awareness programs with a transformative agenda. Network18 will continue to encourage efforts for a Swachh and Swasth Bharat.”

  • Soon after World Health Day

    Saffola disrupts with print campaign

    Saffola’s latest print ad campaign got readers wake up to an oil-stained front page of multiple newspapers, across the country – The Times of India in Mumbai, Delhi, Bengaluru and Kolkata and Lokmat in Pune.

    Speaking about the campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited said: “Following through on health resolutions can be very challenging. Our goal is to help the consumer walk this journey of building a healthy lifestyle, consistently. We took the unusual route of taking the message live after World Health Day, instead of on the day, catching readers in the moment and reminding them of how resolutions made on key occasions are forgotten soon after. By reaching our valued consumers where they are highly engaged and reminding them to choose Roz Ka Healthy Step repeatedly, we are committed to ensuring they don’t fall off the health-wagon.”

    Added Ram Jayaraman, Chief Creative Officer (CCO), Mullen Lintas added: “Sometimes, the best contextual/topical ad is one that’s intentionally off by a few days. As Saffola believes that good health is built over time, we deliberately stayed quiet on that single day dedicated to health, World Health Day. We released our creative a few days later to remind people that real victory lies in sustained, consistent actions. And in today’s digital-first world, it is deliciously contrarian to see the good ol’ newspaper pull something off that only it can.”

    Said Jolene Solanki, COO, Madison Media Ultra: “Change typically occurs when conversations are triggered. Saffola’s journey of nudging the consumer to take #RozKaHealthyStep is an ongoing journey, however it was important to not just nudge the consumer but to pull attention to how health takes a back seat in our lives. This campaign is an excellent example of how the right blend of creative and medium, can deliver the message contextually and with impact, leading to larger conversations amongst the target audience.”

  • Highlights seamless and swift life insurance purchasing experience

    HDFC Life launches new campaign

    HDFC Life Insurance unveils a new campaign ‘No Jhanjhat Life Insurance Fatafat’.

    Said Vishal Subharwal – Group Head Strategy and Chief Marketing Officer, HDFC Life: “India has very low penetration of life insurance – 3.2% coupled with a vast protection gap of about 91. This data indicates an extreme need for awareness of the product category. We at HDFC Life are innovating to create products that are easy to understand and can be purchased online conveniently.”

  • Comprising five films created by Hotstuff Medialabs

    SBI Securities unveils first IPL campaign

    SBI Securities, the financial services firm, has launched its first campaign this IPL season, which brings out the similarities between cricket and investment. The campaign, #PlayItRight underlines the right investment practices through a series of five films.

    The campaign videos have been crafted by Hotstuff Medialabs.

    Said Suresh Shukla, CBO, SBI Securities: “Just like in cricket, where early planning, disciplined approach, consistency and the right technique are crucial for a winning season, similarly, to shape your investment journey it is important to start early with proper research to build a secure financial future. The #PlayItRight campaign is a perfect example of how SBI Securities is making investment knowledge accessible and relatable to young investors. By joining the dots between cricket and smart investing, we hope to empower the GenZ and Millennial audience to make informed financial decisions.”

    Added Arun Fernandes, CEO, Hotstuff Medialabs: “Cricket and investing fall in the same ballpark. Both involve strategic planning and decision-making. Considering the brand’s core purpose of instilling financial confidence in investors, we felt it would be a great opportunity to help people understand the importance of ‘Playing it Right’ when it comes to their investments. The films were written with young investors in mind, and we hope to reach them with informative content amidst the thrill of matches.”

  • Highlights vision to go beyond cure and enable healthier living for individuals

    Dhoni signs campaign with Emcure

    Emcure Pharmaceuticals has unveiled its new corporate campaign with the tagline – ‘Cure and Beyond’, featuring cricketer MS Dhoni.

    Speaking on the occasion, Satish Mehta, Managing Director and CEO of Emcure Pharmaceuticals, said: “At Emcure, we have always been striving to move the needle. The campaign ‘Cure and Beyond’ is our endeavour to put forth our vision and what we stand for. And who better to take this forward than a man who has gone above and beyond all through his life- Dhoni. With this effort, we want to reinforce our core belief of empowering people and communities through innovation.”

     

  • Along with iProspect

    Dentsu launches campaign for Amdocs

    Dentsu, in partnership with Amdocs – a software and services provider, has launched the brand’s first-ever campaign in India. The campaign, ‘Live Amazing. Do Amazing.’, aims to showcase the work culture and opportunities that Amdocs offers to its employees and prospective candidates. The campaign is conceptualised and executed by Dentsu Creative India along with sibling iProspect.

    Speaking on the campaign, Gil Rosen, Chief Marketing Officer, Amdocs said: “As technology advances rapidly, so do the expectations of our workforce. Amdocs leads the way by offering more than just jobs; it provides platforms for employees to drive change and shape their futures, making an impact on the world with today’s most cutting-edge technologies. Through this innovative employer brand campaign, kicked off with the Raja Kumari video, we aim to showcase the dynamic work culture of Amdocs and celebrate our people.”

    Added Amit Murthy, Vice President, Dentsu Creative India: “In our business, briefs like this come once in a lifetime, allowing the agency to think creatively and uniquely. It is a great collaboration between two major companies in the world transcending borders. The high level of trust and independence we received was genuinely unparalleled, and I feel it is reflected in the ideas and work we have produced.”

    Said Jay Mehta, Associate Vice President, iProspect India: “To bring this theme to life, our strategy was based on three key pillars: captivating, engaging, and innovative. We crafted a media architecture intended to seize the audience’s attention through visually striking and immersive experiential platforms. Our aim was to create a holistic brand experience that reaches audiences across multiple touchpoints, igniting engagement and nurturing connections with the brand’s consumers.”

     

  • Has unveiled an ad film ahead of the Lok Sabha Elections

    BookMyShow partners with Election Commission for elections

    BookMyShow in association with the Election Commission of India, has unveiled an ad film ahead of the Lok Sabha Elections. Titled ‘Aaj Picture Nahi, Bigger Picture Dekho’, the campaign urges citizens to focus on the larger picture of nation-building by exercising their right to vote on their respective ‘Election Day’.

    Commenting on the campaign, Dolly Davda, Head – Marketing, BookMyShow, said: “With one of the world’s largest youth populations and as the largest voting pool, this election presents a monumental opportunity for every Indian to shape our collective future. At BookMyShow, our vision remains to focus on the bigger picture while moving towards a brighter and better tomorrow, together. Voting is undeniably integral to shaping our nation’s future and as a platform deeply ingrained in the entertainment ecosystem and therefore the youth, we wanted to leverage our resonance to urge young voters to exercise their right. Following a friendly yet hard-hitting tone, we’ve crafted the film to resonate with GenZs who are digital natives preferring snackable content, more socially conscious but also individualistic in their own ways. Our aim is to influence their perception of civic responsibility in a positive manner. We hope viewers understand the significant role of voting and spread awareness among fellow first-time voters.”

    Added Santosh Ajmera, IIS Director, SVEEP Election Commission of India: “Partnership and collaboration form the cornerstone of our voter awareness initiatives at the Election Commission of India. I firmly believe that nurturing informed and ethical electoral engagement is a collective duty shared by all stakeholders in our democracy. It’s good to see BookMyShow launching the ‘Picture Nahi, Bigger Picture Dekho’ campaign, reminding its audience of the profound significance of every single vote. I am confident that their campaign will serve as a catalyst, particularly among the youth and first-time voters, urging them to actively participate and exercise their democratic right.”

  • To target the younger workforce

    Lowe Lintas, Naukri collaborate for campaign

    Lowe Lintas has joined forces with Naukri.com to launch a campaign tailored specifically for the ambitious Gen Z workforce. The campaign aims to reinforce Naukri’s position as the preferred destination for young professionals, by showcasing and legitimising their ambitious behavior.

    Said Sumeet Singh, CMO, Info Edge (India) Limited: “Naukri has always championed the cause of India’s professionals. With this campaign, we are siding with the ambitious Gen-Z, who now make up most of the country’s workforce, and we’re teaming up with them for their career building.”

    Added Vasudha Mishra, Regional Creative Officer, Lowe Lintas: “When it comes to jobs, the young are not reticent. They know what they want, and they cannot be gaslighted into settling for less. Especially when they have as their ally, Naukri, one of the most iconic modern brands of India. Two spots, done with the signature irreverent style of the brand, done by our fabulously talented team at Lowe Lintas.”

  • To oversee a full-funnel media solutions for the brand

    Carat India bags integrated mandate for Meesho

    Carat India has bagged the integrated media mandate for Meesho, the e-commerce marketplace. The account will be serviced from the agency’s Bengaluru office.

    As per the mandate, Carat will oversee a comprehensive suite of integrated and full-funnel media solutions for the brand.

    Commenting on the win, Sanchayeeta Verma, CEO, Carat India said: “Partnering with Meesho is a game-changer, a chance to rewrite the e-commerce playbook for Bharat. Our strategy? A finely tuned team structure meticulously crafted to fuel Meesho’s ascent & growth. Moreover, our industry-leading tools will act as an added advantage to strategize, plan, implement, and measure across the full funnel. It is this unique combination that has enabled us to secure this remarkable and prestigious opportunity.”

    Added Anita Kotwani, CEO, Media, South Asia, Dentsu: “Welcoming Meesho aboard is a thrilling milestone, as we eagerly anticipate steering the company’s mission of democratizing internet commerce in India. Our proposal was more than just compelling; it was a holistic journey, spanning from branding and performance to data-driven analytics and an inventive media & content strategy. We’re confident that our collaboration will not only fuel Meesho’s long-term strategic growth but also drive our own evolution!”