MxMIndia

Category: PRODUCTS

  • Reveals new logo and tag line

    Bandhan Life unveils new brand identity

    Bandhan Life, formerly known as Aegon Life Insurance, has announced its new identity along with a fresh tagline ‘Bharat Ki Udaan, Bandhan Se’.

    Said Akhil Almeida, Head of Marketing, Bandhan Life: “The launch of our new brand identity is a pivotal moment in how we communicate the value of life insurance. Moving away from traditional narratives that focus solely on life’s uncertainties, we choose to celebrate and elevate the aspirations of Bharat. We envision an India where every individual feels empowered to secure their future and pursue their aspirations. This vision is encapsulated in our new tagline, “Bharat Ki Udaan, Bandhan Se.”, which promises to lift the nation through strengthened relationships. The new logo features a budding flower, symbolizing potential, and new beginnings. The choice of colours was carefully considered – while the red is adopted from the Bandhan Group conveying commitment and a sense of protection. The blues convey stability, trust, and dependability and together these make an ideal combination for a new life insurance brand.”

    Added Satishwar B., MD and CEO of Bandhan Life: “This transition sets the stage for an amazing new chapter for us. Looking ahead, our vision for the next five years is set: transforming Bandhan Life into a leading multi-channel insurance company. We will be expanding our presence across all relevant product categories. We believe that the strength of a bond can propel one to greater heights— As we fortify the bonds of trust with our customers, our collective ambitions soar. Bandhan Life will enable all stakeholders to soar higher, because we believe that every dream fortified by Bandhan is a flight towards a brighter tomorrow.”

  • Empowering & encouraging first time voters

    Air India Express launches campaign for elections

    Air India Express, the low-cost sibling of Air India, has launched its #VoteAsYouAre campaign, an initiative aimed at “empowering and encouraging the nation’s youth”.

    Speaking about the campaign, Siddhartha Butalia, Chief Marketing Officer, Air India Express, said: “As a brand that champions connectivity and inclusivity, Air India Express is committed to empowering the youth and fostering active citizenship. With a fifth of the world’s youth demographic, India’s demographic dividend can also be the world’s democratic dividend. The fact that #VoteAsYouAre trended organically across India on the eve of the first phase of the world’s largest democratic exercise ever, in the midst of a myriad topical conversations, is a tremendously gratifying validation of the movement capturing the imagination of an aspiring India seeking a voice of representation and the power of their collective voice.”

  • Conceptualised by The Bridge sports media house

    Dabur launches campaign for Chyawanprash

    Dabur has launched a campaign for its Chyawanprash brand. The ad focussed on its commitment towards some of the fastest-growing sports in India, with the “AndarSeStrong” refrain.

    Conceptualised by The Bridge, the campaign features a variety of top athletes from kabaddi, athletics, hockey and boxing were a part of this campaign, sharing their lives and routines while Dabur Chyawanprash was integrated seamlessly to emphasise the theme of “AndarSeStrong”.

    Said Rakesh Tahiliani, AGM Marketing – Health Supplements, Dabur India Limited:  “We are committed to supporting the aspirations of Indian athletes at all levels. The ‘AndarSeStrong’ campaign, featuring Olympic athletes and Pro Kabaddi League players is a testament to our belief in the power of inner strength and resilience. By bringing organisations like One Thousand Hockey Legs and Bridges of Sports Foundation into the spotlight, we aim to inspire individuals to unleash their potential and pursue their passion for sports.”

    Added Arshi Yasin, Founder & CEO, of The Bridge: “We are proud to conceive & execute this campaign that aims to celebrate diverse sports like Kabaddi, Hockey, Athletics, Boxing, etc. As a responsible media house, we must educate the masses & raise awareness by bringing out such stories to the forefront. There wouldn’t have been a better brand than Dabur to collaborate with on this idea. Since this is an Olympic year, it becomes imperative for us to strengthen such storytelling to garner interest & engagement among the audience.”

  • Online Tennis Store

    Sociapa bags digital mandate for Tennishub

    Sociapa has bagged the digital mandate for Tennishub, an online Tennis store.

    Said Dheeraj Raj, Founder of Sociapa: “We are truly elated to join hands with Tennishub, a brand that exemplifies excellence in its field,” adding: “The prospect of embarking on this journey with Tennishub fills me with immense happiness and optimism.”

    Added Ronak Sachdeva, Founder, Tennishub: “We are equally thrilled to partner with Sociapa, recognizing the agency’s expertise and innovative strategies in the digital marketing landscape.”

  • Features Mahesh Babu with Rajendra Prasad

    AbhiBus rolls our new campaign

    AbhiBus, an online bus-ticketing platform, has launched a new ad campaign featuring Tollywood superstar Mahesh Babu and comedian Rajendra Prasad. The ad highlights the last-minute booking that AbhiBus offers.

    Said Rohit Sharma, COO of AbhiBus: “We are thrilled to collaborate with the iconic Mahesh Babu who has been a long-standing brand ambassador of AbhiBus for the past eight years, and the immensely talented Rajendra Prasad for our new brand campaign. While RP is a legend with close to 50 years in the film industry, Mahesh is a household name and a star. The duo has created magic on screens every time they have appeared together and it is this chemistry and humorous energy that we have drawn on in our upcoming series of ads.  Their immense popularity and relatability make them perfect ambassadors to convey our message of celebrating travel and togetherness with your loved ones. Through this campaign, we aim to connect with our audience on a deeper level and reinforce our commitment to providing seamless and joyful travel experiences.”

  • Highlights modern shopping experiences in medieval Chandni Chowk

    Omaxe Chowk launches ‘Filmy’ campaign

    Omaxe Chowk, the wholesale and retail hub, has released a ‘film dialogue-based’ marketing campaign, which highlights the modern shopping experience in Delhi’s medieval heart, Chandni Chowk.

    Said Jatin Goel, Managing Director, Omaxe Group: “Through this campaign, we aim to highlight the fusion of modern shopping experiences in Delhi’s traditional heart, Chandni Chowk. Through Omaxe Chowk, we aim to re-ignite the magic that Chandni Chowk is known for while imparting it with modern flourish. The eye-catching headlines in the backdrop of uncluttered red background aim to reinforce Omaxe Chowk’s strengths and its relevance for the present and future generations.”

  • Together with an anthem inspired by diverse colour range

    JSW Paints unveils digital campaign

    JSW Paints has unveiled a digital-first campaign to celebrate “crickets’ colourful spirit resonating across the country”. JSW Paints has partnered with six teams across the Indian Premier League (IPL) and its Women’s Premier League (WPL) franchisee.

    Said AS Sundaresan, Joint MD & CEO of JSW Paints: “Cricket is a sport that’s the heartbeat of India; it’s a way of life, a celebration of colours. By partnering with renowned teams in both the IPL and WPL, we not only expand our brand presence but also wish to be integral to the sport’s legacy. The JSW Paints anthem is our tribute to the way colours come together to make Cricket Spectacular – Rango ka Khel hai, Rangon ka Mel hai.”

    Govind Pandey, CEO, TBWA\India added: “The Anthem celebrates the unity in passion and love for the game of cricket in the diversity of the colours of fans and players of IPL and WPL. All colours are equal. Yet another beautiful thought from JSW Paints.”

    “Our anthem’s lyrics encapsulate the kaleidoscopic spirit of cricket, mirroring the vibrant range of JSW Paints. Just as cricket brings together players and fans of different teams, each having their unique colours, our diverse range of colours unites homes across India, infusing them with vibrancy and life. It’s a beautiful synergy that reflects the essence of both cricket and JSW Paints.” Russell Barrett, CCExpO, TBWA\India.

  • Highlights hardy sensors to super-responsive electronic valves

    Crescent launches film for Jaquar hybrid touch shower

    Jaquar, the bathroom and lighting company introduces, Jaquar Qloud, the hybrid touch shower. The ad film is conceived and executed by Crescent Communication.

    Said Sandeep Shukla, CMO of the Jaquar Group: “Behind the elegant interface of Jaquar Cloud lies a robust system engineered to withstand tough Indian operating conditions and provide dependable performance. From hardy sensors to super-responsive electronic valves, every aspect of Sloud is designed to enhance your showering pleasure.”

    Added Rajesh Laikh, Executive Vice President, Crescent: “Touch is not just a sensation; it’s a gateway to our world. It connects us, empowers us, and makes the virtual tangible. With Jaquar Qloud, this power is harnessed to redefine your showering experience. Imagine stepping into your shower and effortlessly controlling your showering environment with just a gentle touch.”

  • Celebrates the company’s partnership with Delhi Capitals

    L&K Saatchi & Saatchi creates IPL TVC for Greenpanel

    Greenpanel, the manufacturer of wood panels, has unveiled a TVC in collaboration with L&K Saatchi & Saatchi.

    Speaking on the latest campaign,  Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi said: “After the hilarious and hugely popular Greenpanel IPL film last year, the pressure was back on to do another winner. We had Greenpanel toss us a product (Greenpanel Water resistant HDWR) that started off an explosion of fun ideas. But finally, we honed in on a film-in-film technique that uses Delhi Capital players to do what they’re best at – bloopers!”

    Added Arvind Joshi – VP & Head Marketing, Greenpanel: “In collaboration with L&K Saatchi & Saatchi, our creative partners, we’ve unveiled a fresh perspective on Greenpanel’s dedication to quality in our newest TVC. Showcasing the unique attributes of our water-resistant HDWR boards through a behind-the-scenes approach, we’re reinforcing Greenpanel’s industry leadership and furthering our evolving brand story.”

  • Targets first-time investors

    Lemonn launches its first brand campaign

    Lemonn, a fintech company that offers a brokerage infrastructure for stock trading, has rolled out its inaugural campaign aimed at first-time investors. The campaign underscores Lemonn’s dedication to empower investors to make informed and prudent investing choices.

    Talking about the campaign, Devam Sardana, Business Head, Lemonn said: “The essence of this campaign is to arm investors with the tools to make calculated and informed choices.  We believe that high-performing companies often operate quietly; their CEOs focus on solid execution rather than hype. To identify such companies, investors need a tool like Lemonn, that can simplify discovery and decision-making without the unnecessary noise”

  • To celebrate the IPL Season with ‘dumdaar’ flavours

    Biryani By Kilo partners with Shivam Dube

    Biryani By Kilo, the biryani and kabab chain, has collaborated with cricketer Shivam Dube. This partnership aims to celebrate the spirit of the Indian Premier League with the flavours of the brand’s culinary delights and elevate the matchday experience.

    Said Vishal Jindal, Co-Founder & Co-CEO, Biryani By Kilo: “Cricket holds a special place in the hearts of Indians, and each year, the IPL unites everyone in a celebration of passion and skill. We are thrilled to partner with Shivam Dube, a true icon of Indian cricket, who perfectly complements the thrill of the IPL season. Just as Shivam brings ‘dumdaar’ power to the field, our biryanis are infused with ‘dumdaar’ flavours and authentic ingredients. Through this, our aim is to offer cricket enthusiasts delectable match day moments that combine the excitement of the game with the unmatched flavours of our signature dishes.”

  • Allows customers stress free operations through systematic maintenance of vehicles

    Tata Motors rolls out digital campaign for its AMC

    Tata Motors has rolled out a new digital campaign titled ‘Karo Business Tension Free’. The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service that allows customers stress free operations through systematic maintenance of vehicles.

    Commenting on the campaign, Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles, said: “Our campaign highlights Tata Motors’ commitment towards not only delivering superior vehicles but also solutions that promise customers total peace of mind. The ‘Karo Business Tension Free’ campaign seamlessly blends emotive storytelling with relatable scenarios, with each film distinctively highlighting how AMC guarantees hassle free business operations—an often overlooked aspect in after-sales service. We aim for our campaign to instill confidence in customers, encouraging them to opt for AMC as an ideal solution for their long term business needs.”