MxMIndia

Category: PRODUCTS

  • The films star S V Shekhar and Ratna Pathak Shah

    Lowe Lintas campaigns for Dr. Agarwal’s Eye Hospital

    By Our Staff

     

    Dr. Agarwal’s Eye Hospital has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore with an objective of creating relatable conversations around eye health. The campaign films, starring S V Shekhar and Ratna Pathak Shah.

     

    Said Ayushman Chiranewala, CMO, Dr. Agarwal’s: “We believe that eye surgery can be life-changing. Our attempt with the campaign is to showcase the tremendous impact that regaining clear vision with eye-surgery at Dr. Agarwals can have on the quality of life of the senior citizens. With advanced surgical techniques, eye-surgeries are no longer intimidating, but simple procedures that can provide seniors as well as everyone else with a new lease of life to enjoy their new innings. Our campaign carries a light-hearted tone to break away from the anxiety that a surgical procedure might induce and drive home the fact that eye surgeries are now safe, quick and most of all – transformative.”

     

    Talking about the creative thought behind the campaign, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore said: “As the saying goes – ‘Getting old is mandatory; feeling old is optional!’ Today’s senior citizens are far more active, with a positive attitude to life and health. Our latest campaign for Dr. Agarwal’s is a celebration of their indomitable spirit, as it shines a light on their willingness to grow. We’re thrilled that Dr. Agarwal’s shared our enthusiasm for a happier narrative; and, we’re confident that their clients will, as well.”

     

  • Aims to get men to think and introspect their actions at home

    Ariel launches fifth edition of ShareTheLoad campaign

    By Our Staff

     

    Ariel detergent washing powder has launched a new campaign to continue conversations around unequal division of domestic chores. The #SeeEqual film kicks off to inaugurate the 5th edition of ShareTheLoad. Ariel urges men to be equal partners playing Equal roles.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India, and Vice President, Fabric Care, P&G India: “With Ariel #ShareTheLoad, we strive to trigger meaningful conversations that will help drive positive change. With #See Equal, we want to address years of unconscious bias and conditioning, which may be coming in the way of us all sharing the load. A recent World Economic Forum report claims that at the current pace of change, gender parity is still 135 years away! That is far too long for us to wait for something that comes naturally for men when they interact with each other. Interestingly, over 73% married men agreed that they did their share of household chores when they lived with other men. However, even now in urban India, less that 25 percent of households claim that men share the load equally. This year’s communication is based on this simple insight – when men can ShareTheLoad equally with other men, then why not with their wives? Because we know when we #SeeEqual, we #ShareTheLoad”

     

    Added Josy Paul, Chairman & Chief Creative Officer, BBDO: “We’ve taken a slightly different track in the latest film for Ariel #ShareTheLoad. There is a definite shift in the tonality. This time, it’s the woman who speaks for herself. It is the woman speaking her mind and sharing her point of view. The film is fully reflective of the reality of today’s times, where the woman refuses to accept inequality in her marriage. Research confirmed this. 88% women believe it is time to talk to men about doing their share of the household work equally. There is a sense of restlessness, an impatience in the women today at the pace of change. So, this film is also a means to encourage conversations so as to truly move us towards an equal tomorrow.”

     

    Said Nandita Shah, Co- Director, Akshara Centre: “Gender inequality at home is underrated and often overlooked with women bearing the brunt of this inequality. When women believe that they are equal to men and start taking a position for it like in the Ariel #SeeEqual film, change happens. This change in behavior goes a long way in making the home more equal. If men understand how to do household chores, there should be nothing stopping them from sharing this equally and responsibly. We are happy to collaborate with Ariel to drive the conversation around gender equality in the division of household chores, and urge men to #See Equal and #ShareTheLoad.”

     

  • Conceptualised by Korero Content & Communications

    Axis Mutual Fund launches new campaign

    By Our Staff

     

    Axis Mutual Fund unveiled its new campaign called ‘Axis ETF – Mutual Fund Ka Chota Bhai’. This campaign aims to spread awareness about ETFs (E- Easy, T –Tradable, F – Flexible) as a separate sub-category under mutual funds.  ‘Axis ETF – Mutual Fund Ka Chota Bhai’ campaign has been conceptualized and creatively led by Korero Content & Communications.

     

    Noted a communique: “To explain a concept that is fairly new to the Indian audiences, Axis Mutual Fund’s new campaign uses the analogy between siblings to identify ETFs as the “younger, growing-up sibling within the MF family.” Just like a younger brother, the ETF category has the potential to grow exponentially. The campaign focuses on the use of creatives to spread awareness about ETFs and establish its close relationship with mutual funds.”

     

  • Introduces an upgraded user experience and interface for angel investors

    LetsVenture rebrands brand identity

    By Our Staff

     

    LetsVenture, an early-stage platform for investors and founders, announced the launch of its new brand identity and tagline- LetsVenture Together. Alongside the new brand, LetsVenture has also upgraded its platform with an enhanced user experience for angel investors to make angel investments seamless.

     

    Commenting on the product platform & the new brand identity, Shanti Mohan, CEO & Co-founder, LetsVenture said: “The early stage ecosystem in India broke all records in India’s private market ecosystem in 2021. In 2022, we are seeing very high quality startup founders and a surge in the investors now entering this asset class owing to multiple liquidity events such as IPO, ESOP buy backs and more. Increased capital in growth stages is also adding to the confidence in the potential of the Indian startup ecosystem. We believe that to push India further as one of the largest startup ecosystems in the world, technology led innovation will pave the way to achieve this vision of ours and LetsVenture will be at the forefront of this in the next 5 years.”

     

    Talking about the rebranding, Sonam Khurana, VP & Head – Brand & Marketing, LetsVenture, added: “The new brand identity is a reflection of the evolving and vibrant startup ecosystem in India where startups and investors today are growing together to create outlier outcomes. In order to be the catalyst for this innovation we rebranded to reflect this ethos within our products and services. In the next 12-24 months, we aim to launch a slew of brand campaigns in order to increase our presence in the ecosystem and make startups a part of everyday parlance.”

     

  • The brand has launched #ChunoSahi campaign during the election season

    BL Agro launches new campaign

    By Our Staff

     

    Food products company BL Agro, through its signature brand Bail Kolhu mustard oil, has announced its latest social media campaign #ChunoSahi, on all social media platforms. ‘ChunoSahi’ means choose right as Bail Kolhu tries to advocate the cause specially amongst young voters to select the right candidate for the country.

     

    Commenting about this initiative, Ashish Khandelwal, Managing Director, BL Agro, said, “we are the fastest growing brands in the market and our brand Bail Kolhu, is the synonym for purity and quality. This campaign ‘ChunoSahi is aligned with our brand’s identity and message to our consumers. We want to show consumers through this digital campaign how selecting the right thing can make a huge difference. We hope young voters will be encouraged to make the right choice The campaign is ideated and conceptualized by our agency Leads Brand Connect, which has given full justice to the message in a subtle way.”

     

  • To establish stronger connection with customers

    Swara Bhasker is ambassador for Recode

    By Our Staff

     

    Recode, the makeup and skincare brand, has onboarded Swara Bhasker as their ambassador.

     

    Directors and Founders Dheeraj Bansal and Rahul Sachdeva spoke about the collaboration and said: “Having someone like Swara Bhasker was undoubtedly the most viable option as she has an appeal that speaks to the masses, is unabashedly herself. With this association, we hope to establish a stronger connection with customers and also reach out to the youth, that will rightly reverberate with everything that our brand stands for. We are absolutely sure that her association will imbibe a sense of confidence and comfort amongst the customers in making  beauty and skincare choices that have a bent towards us.”

     

  • Will feature in the brand 'Chalo Saath Khele' campaign

    Shah Rukh Khan to promote A23 online gaming

    By Our Staff

     

    Head Digital Works, an online skill gaming company, has roped in Shah Rukh Khan as the Brand Ambassador for its online multi-gaming platform – A23 (www.a23.com). Khan will feature in A23’s ‘Chalo Saath Khele’ campaign which includes various games of skill such as rummy, fantasy sports, carom and pool, with more to come.

     

    Said Deepak Gullapalli, Founder & CEO, Head Digital Works:  “It is a privilege to have the nation’s biggest superstar to be associated with A23. We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The Chalo Saath Khele campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthral fans of King Khan and make A23 a house-hold name in India.”

     

  • Launches ELSS Fund campaign #SaveTaxCreateWealth

    PGIM Mutual Fund unveils campaign

    By Our Staff

     

    PGIM India Mutual Fund has rolled out its latest digital campaign #SaveTaxCreateWealth with a set of two films to drive investor awareness and the adoption of ELSS Mutual Fund amongst Indian Millennials. Conceptualised by FCB Interface, the film urges youngsters to choose a facility that allows them to save tax and hence maximise their take-home income and several other benefits.

     

    Said Sakshi Dalela, Head-Marketing and Communications, PGIM India Mutual Fund: “While most promotional imagery for mutual funds seems to target slightly older population, syndicated research has consistently shown a growing appetite for exploring investment options among the 23-35 years age group. We are creating products and investor education around this insight to make mutual fund investment an exciting and relatable option to this new category of investors.”

     

  • Celebrates 14th year anniversary with brand film '#HUFTTurns14'

    Heads Up For Tails rolls out campaign

    By Our Staff

     

    Heads Up For Tails, an omni-channel pet care brand, completes 14 years and to celebrate it, it has the launched a brand film campaign #HUFTTurns14.

     

    Speaking about the campaign, Samriddh Dasgupta,  Chief Marketing Officer, Heads Up For Tails said: “From one product to now serving millions of households and being India’s largest pet care brand, Heads Up For Tails has come a long way in the past 14 years. With #HUFTTurns14, our objective is to celebrate all our milestones and the impact the brand has created on the lives of pets and pet parents. With this aim in mind, we have dedicated our birthday month to share our innovations, growth, and celebrate the community we serve.  This is our way of thanking those who have supported us in this journey. We also wish to recognize the people who work in the field of pet care and champion their efforts.”

     

  • To promote traditional music through Carnatic Fusion

    CavinKare launches Meera Music

    By Our Staff

     

    Meera, the iconic hair care brand from the house of FMCG major CavinKare, announced the digital launch of Meera Music. An initiative by the brand, the property aims to bring the younger generations closer to traditional music through Carnatic Fusion (and hence to the brand).

     

    Commenting on the launch, Raja Varatharaju, Business Head – Personal Care said: “We are delighted to launch Meera Music, as a part of its 30 years celebrations. Meera as a brand has always believed in Goodness of Tradition and offers them to the modern day consumers in a modern format. Meera Music brings the goodness of traditional music to today’s younger generation. We believe this will take the engagement with our consumers to the next level.”

     

  • An Investor Awareness & Education Initiative

    ICICI Prudential Mutual Fund rolls out campaign

    By Our Staff

     

    ICICI Prudential Mutual Fund has launched an exchange-traded fund (ETF) investor education program – ‘Ab Stocks Main Invest Karna ETF Hai… Matlab Easy Hai’.

     

    Said Abhijit Shah, Head- Marketing, Digital & Customer Experience, ICICI Prudential AMC: “Our campaign, ETF Hai. Easy Hai., aims to educate investors about how ETF is a very simple way to invest in the stock market and how with ETFs, investors can aim to grow wealth through exposure to entire stock markets or specific segments of the market.”

     

  • Features all-in-one card offering instant funds, free ATM withdrawals

    Havas launches brand film for Stashfin

    By Our Staff

     

    Neobanking platform Stashfin has released its latest brand video, featuring the all-in-one card. The film is conceptualised by Havas Worldwide India (Creative).

     

    Said Shruti Aggarwal, Co-founder, Stashfin: “At Stashfin, we’ve always put our customers first, and we’re constantly exploring ways to provide unique and relevant services for them, leading to greater financial freedom and inclusion. For our all-in-one brand video, we wanted to integrate our ethos of ‘nobody should be credit-starved’, in an easy, relatable format. I’m glad we could work with Havas Worldwide India (Creative). This has been an extremely fruitful experience.”

     

    Added Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India:  “It’s been really exciting to partner with Stashfin for their brand video. We’ve worked with dozens of clients in India and globally, and I am impressed with Stashfin’s agility in the fintech space. It’s not every day that one gets to participate in a project that will be impactful, or decide the positioning of a product. Fintech is often perceived as a boring space, perhaps even one that is tough to grasp. We wanted to dispel that perception, and comedy was the best way to do that. The all-in-one brand video communicates the brand proposition and product features in the most meaningful and engaging way possible. I am sure customers across segments will enjoy this communication piece, which will drive the preference for brand Stashfin.”