MxMIndia

Category: PRODUCTS

  • Aims to strengthen the concept of kids’ gifting during festivals

    Kinder Joy unveils #KhaoKheloKhushRaho ad

    By A Correspondent

     

    Kinder Joy, the confectionery brand of Ferrero Group, has starts the festive season with its kids-focused Diwali campaign #KhaoKheloKhushRaho.

     

    Elaborating on the campaign, a Kinder Joy spokesperson said: “Kinder Joy campaigns are all about the joyous and memorable moments between parents and children. Our campaign #KhaoKheloKhushRaho acts as an ally for the mother to pass on the Diwali rituals to her kids and is a limited-edition Diwali pack that will make the festivities perfect for children.”

     

     

  • The single mindedness of the communication reflects the single-minded focus on delighting our consumers, says the VP Marketing

    Lowe Lintas campaign for TVS Sport

    By A Correspondent

     

    Motorcycle brand TVS Sport has got its agency Lowe Lintas to conceive a light-hearted multi-film campaign.

     

    Said Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters & Corporate Brand, TVS Motor Company: “TVS Sport over the 10 years has always strived to delight its 25 lakhs happy customers. This endeavour is taken forward with the introduction of EcoThrust Fuel injection (ETFi) technology. This results in a delightful 15% enhancement in mileage delivery! It is precisely this sense of delight that the new campaign showcases! The single mindedness of the communication reflects the single-minded focus on delighting our consumers!”

     

    Talking about the campaign, Puneet Kapoor, Regional Creative Officer, Lowe Lintas added: “The creative idea rides on a short bursts of humour and entertainment around conversation on numbers, in interesting settings which are relatable to our core TG, by our superior offering of 15% extra mileage.”

     

     

  • The cricketer is is exclusively handled by the talent arm of IMG-Reliance

    Rohit Sharma is Brand Ambassador for Dr Trust

    By A Correspondent

     

    Healthcare brand Dr Trust has announced the signing of cricketer Rohit Sharma as its new Brand Ambassador. The cricketer is is exclusively handled by the talent arm of IMG-Reliance.

     

    Said Aryan Goyal, CEO of Nureca Ltd which owns the brand: “Rohit Sharma is a strong, celebrated man and an advocate for others – he is the perfect ambassador to talk about the importance of health and wellness and the importance self-monitoring healthcare products play in everyday life. Dr Trust admires him for his principles, his talents and his ability to juggle a demanding cricket career while being a great family man too.”

     

     

  • Campaign is titled #DontBeAHeaterHitesh

    Racold launches new campaign

    By A Correspondent

     

    Water heater specialist Racold has launched a new digital campaign, #DontBeAHeaterHitesh. The campaign is conceptualised by WatConsult.

     

    Said Vikram Raman, Vice President, Marketing and E-Commerce, Ariston Thermo India: Commented, “Racold is a brand synonymous with breakthrough innovation be it with our range of innovative products or our marketing campaigns. The main objective of this campaign is to let consumers know about the unique features of our Omnis range of water heater. I am sure that people will love this humour and ‘Heater Hitesh’ will have a long lasting impact on people’s minds.”

     

    Added Heeru Dingra, CEO, WatConsult: “The campaign creatively highlights the convenience of the product along with capturing its unique set of features. The videos seamlessly place it as the answer for the water heating problems generally faced in our homes, especially during the winter months. The humorous tone of the videos and the extravagant protagonist makes the technologically oriented product feel familiar and a more acceptable fixture for our homes.”

     

     

  • Leverages Artificial Intelligence to create a hyper-personalised ad

    Mondelez urges goodness this Diwali

    By A Correspondent

     

    With an aim to turn this Diwali into the sweetest celebration of all times, Mondelez India, has launched its Iss Diwali Aap #KiseKhushKarenge? campaign.

     

    Commenting on the efforts, Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India, said: “Throughout festivities, exchanging gifts and sweets holds a significant emotional value and embarks the beginning of a new era, and it makes us extremely proud about the fact that we humbly found a place in this small, yet important tradition. Moreover, this year, than any other warrants for acts that signify new beginnings and the potential of goodness in an imperfect world, and our recent Cadbury Celebrations campaign infuses this thought at the back of evoking generosity. Banking on the proposition of Iss Diwali Aap #KiseKhushKarenge, we are putting our best foot forward to inspire people to do whats right this time by acknowledging people who helped us in difficult times. Whether it is weaving in Mithaas into special occasions or adding a shimmer of cheerfulness to the joyous festivities, our much-loved snacking products have become an intrinsic part of every celebration and therefore, this year we’re furthering this effort by expanding our eCommerce premium portfolio to provide more choice to our consumers, along with many exciting initiatives across our brands, beyond just chocolates.”

     

     

  • In this contest, consumers have to click a photo of themselves with Bingo! at home, and upload the same on instagram using the hashtag #ChillwithBingo

    ITC’s Bingo launches campaign to reward consumers

    By A Correspondent

     

    ITC’s Bingo salted snack has unveiled a new campaign titled ‘Chill With Bingo!’ which includes a contest to engage consumers.

     

    In this contest, consumers have to click a photo of themselves with Bingo! at home, and upload the same on instagram using the hashtag #ChillwithBingo, and they will stand a chance to win a cool recliner, a beanbag or cushions.

     

    Commenting on the campaign, an unnamed ITC Foods spokesperson, said: “In tune with the ongoing cricketing season, there is a rise in the at-home snacking moments and Bingo! looks forward to elevate these moments in a fun way. Bingo! has successfully established itself among the  top preferred brands for consumers’ snacking needs and through the campaign, Bingo!  endevours to enrich the consumers’ chilling experiences at their homes differently”.

     

     

  • An initiative to curb rise in child pornography material

    Manforce Condoms unveils #ProtectChildhood campaign

    By A Correspondent

     

    Condom brand Manforce Condoms has come up with a new video campaign #ProtectChildhood to curb the rise in child pornography material.

     

    According to the reports submitted to the National Crime Records Bureau (NCRB), more than 25,000 cases of suspected child pornography material were uploaded. The  reports suggest that  there has been a sharp rise in child pornography content and sadly there has been a constant decrease in the age of the victims.

     

    Said Rajeev Juneja, CEO, Mankind Pharma: “For us, responsibility towards the society comes first. As a part of our initiative, we want to inform and make the parents aware about the sharp rise in the content of child pornography and give a strong message to #ProtectChildhood. Through our campaign we request and urge the parents to not leave their children unattended and have complete control over their online activities. They should have regular conversations and build a friendly relationship with their children, and keep them informed of the current situation.  While the internet has many positives, it does have a dark side, and it’s the responsibility of the parents to not leave their children unsupervised.”

     

     

  • #ForTheLoveOfFestiveFavourites campaign encourages people to keep traditions alive without worrying about tooth sensitivity

    Sensodyne celebrates festive spirit

    By A Correspondent

     

    Sensodyne, the sensitivity toothpaste brand from GSK Consumer Healthcare, has taken a festive turn with its ‘For The Love Of’ campaign.

     

    Speaking on the initiative, Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcare said: “This year, the festive season is all the more special as one will be around their close family and friends, celebrating the smaller joys in life. Our campaign beautifully weaves the current scenario with the traditions of the festive season, encouraging people to make the most of their favourite delicacies without worrying about tooth sensitivity.”

     

     

  • In the logo, the runner takes centrestage, embracing the spirit of the city and the event

    Airtel half-marathon gets a new identity

    By A Correspondent

     

    The Airtel Delhi Half Marathon (ADHM) has a fresh identity. The campaign has kickstarted with a contemporary modern identity for the event logo.

     

    Notes a communique: “The Runner and the spirit of every participant is at the heart of ADHM. A showcase of their own unique story of grit, determination, success and failure; inspiring to create history and not just be a part of it!  This very ethos is echoed in the logo.” The new identity for Airtel Delhi Half Marathon is designed by Locopopo, a Mumbai-based boutique design studio.

     

    Commenting on his creation, Lokesh Karekar, Founder, Locopopo Studio said, “The story of the runner has always been the soul of the Airtel Delhi Half Marathon. The new logo celebrates the host city and the remarkable journey of every runner; embodying every participant of an event that has shown the #GoBeyond spirit of Delhi to the world”.

     

     

    Added Vivek Singh, Joint MD, Procam International said, “When we launched the event 17 years ago, little did people believe that Delhi would take up running as a lifestyle. Today, the event is synonymous with the city and this has been possible only with the support from all stakeholders. Our runners give life to ADHM and this has been beautifully translated into the new logo of the Airtel Delhi Half Marathon.”

     

     

  • It features Ananya Pandey and launches the new Skechers D’Lites collection

    Leo Burnett’s campaign for Skechers

    By A Correspondent

     

    Skechers India’s latest campaign Originals Keep Moving starring Bollywood sensation Ananya Panday has announced the launch of the brand’s flagship lifestyle collections, the Skechers D’Lites.

     

    Speaking about the launch and on Ananya Panday,  Rahul Vira, CEO, Skechers South Asia said: ‘’We are thrilled to launch our first campaign with Ananya Panday. As Skechers was born as a youth-focused brand, it’s our aim to strengthen our connection through communication with the youth of India and ignite a shift in the Indian mind-set at large. With this announcement, we have also launched the newest collection in our flagship lifestyle range—Skechers D’Lites—and welcome Ananya to the Skechers family where she will be a perfect ambassador thanks to her role as an influencer to her fans of all ages.”

     

    Added Rajdeepak Das, Managing Director – India & Chief Creative Officer – South Asia, Leo Burnett: “The Skechers D’Lites range has always been an iconic global fashion sensation. Reminiscent of the 90’s style, as Ananya and her friends sashay down the streets in synchronized choreography, the visuals and the music are bound to take you through familiar yet unfamiliar territory with a retro cool meeting the edgy future vibe. Dance has always been a central form of self-expression and just like the iconic Skechers D’Lites collection and our campaign draws a parallel between the two encouraging everyone to keep moving forward in life.”

     

  • In this role, she will lead the corporate communications for both Nissan and Datsun and be responsible for the business strategy and performance of the brand

    Nissan India appoints Vani Aiyer as GM, Corp Comm

    By A Correspondent

     

    Vani Aiyer

    Nissan India has appointed Vani Aiyer as its General Manager, Corporate Communication at Nissan India. In this role, she will lead the corporate communications for both Nissan and Datsun and be responsible for the business strategy and performance of the brand.

     

    Vani has been a part of the Nissan family for the last one and a half year, starting off as General Manager, Marketing Communications. With over 15 years of experience in the industry, prior to Nissan, she worked as the marketing head for TVS Automobile Solutions Pvt. Ltd. She took charge on October 1.

     

    Congratulating Aiyer on her new appointment, Rakesh Srivastava, MD, Nissan India said: “Vani brings years of experience in the sector and has a good amount of understanding of the Nissan brand in the time that she has worked with us. I congratulate her and wish her the very best in her new role.”

     

    Added Aiyer: “I am excited to work in Nissan in the Corporate Communications role. This new role gives me an excellent opportunity to build and strengthen Nissan operations for our customers, partners, employees and build a connect with the government, corporate bodies especially in the CSR space.”

  • Encourages viewers to celebrate a silent and safe Diwali with their loved ones

    Tata Motors rolls out ‘Silent Diwali’ film for customers

    By A Correspondent

     

    Tata Motors has rolled out the ‘Silent Diwali Film’, encouraging viewers to celebrate a silent, safe and pollution-free Diwali with their loved ones.

     

    Notes a communique: “The video begins with a young girl giggling at the excitement of being able to light a fire cracker. On the contrary, the second scene cuts to the chakras of nature spinning while pots of flowers are exploding into thin air, emphasizing on the fact that nature suffers the consequences when human actions such as bursting fire crackers pollute the environment around us. Amidst all the noise showcased in the video, the final scene shows footage of the India’s best-selling electric car, the Nexon EV, as it drives quietly with only a ‘soft hum’ without contributing to any noise to its surroundings. An important point to note in this video is that the sound of the bursting crackers is replaced by the sounds of nature.”