MxMIndia

Category: PRODUCTS

  • The Instagram handle curates the best entries received across social media

    Budweiser 0.0 launches #RuleTheNew with Zoya Akhtar & Jay Oza

    By A Correspondent

     

    Budweiser 0.0 has attempted to unify creator communities and individuals across the country in its latest initiative called ‘Rule the New’. The Instagram handle curates the best entries received across social media. These hacks have been shortlisted by the brand in association with Zoya Akhtar and Jay Oza.

     

    Commenting on the initiative, Alexander Lambrecht, VP Marketing – South Asia, AB InBev said: “Even as the lockdown continues to ease, individual caution is vital to collectively combat our current challenging circumstances. Budweiser has always played a role in energizing the community, bringing people together to share great times. As we adapt to our new reality, we strive to continue doing the same – offering support and uniting our communities in meaningful ways – while underscoring utmost caution and safety. The ‘Rule The New’ initiative ensures that our partners and patrons are aware of, and well-equipped, with hacks to effectively conquer the new normal safely. We are delighted with the overwhelming response garnered till date, and the absolute creativity of each hack only re-instills our belief that together we will emerge triumphant.”

     

     

  • It targets children who are exposed to multiple screens and gadgets

    Titan Eyeplus & the right ‘Blue for Kids’

    By A Correspondent

     

    Titan Eyeplus has unveiled a campaign that addresses the Blue Light and its impact on the children who are exposed to multiple screens and gadgets.

     

    Said Shalini Gupta, Marketing Head Eyewear Division, Titan Company Ltd. “Children are already spending far more time than recommended with screens. It is increasingly becoming evident that gadgets have become an indispensable part of kid’s routine, from learning to entertainment, impacting the overall eye health. The impact of Blue Light emitted from the screens of various gadgets has been an increasing concern resulting in eye-strain, blurring of vision, dry eyes and headache. With this campaign we wanted to address this burning issue. The campaign takes a solution oriented approach to the problem with a vision to equip the parents with information and advice that is crucial for the new normal.”

     

    Said a spokesperson from Wavemaker: Since the lockdown, school kids and the college going youth have been subjected to multiple hours of screen time, sometime even at a stretch. Parental woes have been a discussion point on social who’ve been watching their children spend a number of additional hours on their gadgets since this pandemic lockdown. We wanted to best use this unforeseen opportunity and help these kids and their parents (the decision makers) with the “Blue for Kids” campaign targeted the school going populous as well as the youth who are now receiving general education online for extended hours, in the effort to impart the knowledge that harmful blue light from gadget screens can cause strain and can be avoided with simple ready-to-use computer glasses (without power) or custom powered Blue Filter Lenses by Titan. Since we were talking to and about kids, this film hinged on the perspective of a child and his/her life in terms of gadget use and screen time. In making known the new gadget-inclined schedules of children, we passed on a message to their parents subtly.”

     

     

  • Mahak Group launches campaign for Mint ChocOn

    By A Correspondent

     

    Mahak Group has launched a new campaign-‘Mint Nahi Hint Hai’, for its trademark candy Mint Choc On. The TVC stars actor Janhvi Kapoor.

     

    Said S K Jain, CEO & MD, Mahak Group: “Today it is of utmost importance to all brands to keep coming up with innovative offerings in order to create a recall and a strong customer base in the market. We launched Mint ChocOn keeping just that in mind. Mahak Mint ChocOn is a novel concept, with just a hint of playfulness and whimsy. Our campaign is aligned to the core essence of Mahak Mint ChocOn. We employ German technology in manufacturing the product. From a teenager to a young working professional, Mint ChocOn is an offering, which will appeal to everyone. We feel that someone as vivacious and full of energy as Janhvi fits the bill perfectly and is an ideal choice for a brand ambassador. We are ecstatic to have her on board as the face of the brand.”

     

     

  • The ad has been created by 22feet Tribal Worldwide

    MMTC-PAMP unveils Raksha ‘Bandhan’ ad

    By A Correspondent

     

    To celebrate the timeless bond between brother and sister, MMTC-PAMP- accredited Good Delivery Gold refinery with 22feet Tribal Worldwide has unveiled a digital campaign ‘Raksha is Timeless’ to redefine the eternal bond.

     

    Vikas Singh

    Commenting on the launch, Vikas Singh, Managing Director & Chief Executive Officer of MMTC PAMP, said: “We would like to thank 22feet Tribal Worldwide for conceptualising this campaign to highlight the timeless bond between brother & sister and through the campaign highlight the real meaning of Raksha that goes beyond just a day. We believe that financial security is a perfect gift a brother can give his sister. MMTC-PAMP has created one of the world’s first gold ecosystems and brings to India the largest state-of-the-art refining capability. At MMTC-PAMP, we are constantly attempting to revolutionize the investment purchases and the way in which our customer engages with our products. Our Gold and Silver products are of the highest quality and have become the de-facto benchmark in the Indian market.

     

    Ashutosh Sawhney

    Added Ashutosh Sawhney, Managing Partner, 22feet Tribal Worldwide: “Most brands usually tend to see moment marketing as a moment in time when brands can leverage either just that moment or a build up to that moment. What we tend to miss is the opportunity to engage with people in a medium to long term through some of the fixed moments. In Rakhi, MMTC-PAMP saw an opportunity of not culminating something at Rakhi day (which most brands would do) but instead, starting something with it. Given the brand’s strategic task ahead for building a new habit of investing in digital gold, we felt that we can extend the single occasion of Rakhi into an emotion which is timeless. Unpeeling the simple insight of Rakhi being a day in time amongst brothers and sisters but the emotion of Raksha being a present continuous one gave us the opportunity to get consumers to start a gold saving plan on behalf of their sisters. All this is made possible because the entry into buying digital gold is at an extremely small price point and the reason for saving for your sisters is a very large one.”

     

     

  • … this Ganesh Chaturthi with ‘Iss Saal Har Ghar Pandal’ campaign

    Gemini Sunflower looks to spread festive cheer…

    By A Correspondent

     

    With Ganesh Chaturthi coming up, Gemini® Sunflower Oil, the flagship brand of Cargill’s oils business in India, is celebrating the ‘Iss Saal har Ghar Pandal’ campaign.

     

    Speaking on the campaign Subin Sivan, Marketing Head, Cargill’s oils business in India said, “Ganapati is one of the most popular festivals in Maharashtra. As a brand that is rooted in Maharashtrian culture, Gemini has integrated itself with the Ganapati festival over the years. While a lot has changed this year due to the pandemic, we believe the festive cheer and energy during Ganesh Chaturthi should not change. Our campaign ‘Iss Saal Har Ghar Pandal’ encourages our consumers to celebrate the festival at home keeping the original festive spirit intact.”

     

    Said Karthik Nagarajan, Chief Content Officer, Wavemaker: “Ganesh Chaturthi is an indelible part of Maharashtrian culture and as the pandemic threatens the festivities this year, Gemini wanted to reassure its audience that the real spirit of the festival is safe in our hearts and homes. Hence, we came up with the idea of ‘Iss Saal Har Ghar Pandal’, which captures the current sentiments of the region beautifully. The film is a great testament to the spirit of Ganesh Chaturti, which is more than a religious festival in the region and also the long-standing cultural linkage of the brand to this market. We are deeply thankful to our wonderful client who inspired us to deliver this emotional film”

     

     

  • The campaign was conceptualised by Digitas India

    Goodknight launches ‘Rakshak Ki Rakhi’ for frontline heroes

    By A Correspondent

     

    Goodknight, the mosquito repellent brand, took on an initiative to protect frontline heroes in the battle against Covid-19. Conceptualised by Digitas India, ‘Rakshak Ki Rakhi’ was a special rakhi made by kids with Goodknight Patches that offered active protection from mosquitoes.

     

    Commenting about the initiative, Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India said:  “Our frontline heroes have been out there protecting us day in and day out. When we realized the added risks the monsoon poses to them, in the form of mosquito-borne diseases, we wanted to do our part to protect them. That was the genesis of the idea and the Rakhi – one of the most powerful symbols of protection – was the perfect way to do it. It’s a lovely initiative that’s true to brand GoodKnight’s ethos, and uses the product in a unique way. Needless to say, it’s extremely gratifying to play a small part in protecting the heroes who’re out there protecting us.”

     

    Speaking about the initiative, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said: “We salute the unwavering spirit of the front-line workers to serve the country during these testing times. As these warriors ensure people are protected and cared for, we thought of doing our bit by protecting them from mosquitoes. We did this on Raksha Bandhan, an annual ceremony symbolising the bond of protection, and effectively used Goodknight mosquito repellent patches. We reached out to doctors, policemen, and healthcare workers with a one-of-a-kind ‘Rakshak Ki Rakhi’ featuring Goodknight patches along with a special message extending our appreciation and gratitude.”

     

     

  • The ad highlights ingredients that make India special in the campaign for its Special Masala Noodles

    Maggi’s new campaign on Indian masalas

    By A Correspondent

     

    With the aim to celebrate this diversity and these indigenous masalas of India, Nestlé India has launched a campaign for Maggi Special Masala Noodles.

     

    Said Nikhil Chand, Director, Foods & Confectionery, Nestlé India: “Maggi Masala Noodles have been a part of our kitchens for almost four decades. In these four decades, we have witnessed an entire generation growing up to love the signature taste of Maggi. In this time, we have developed a deep understanding of consumer’s taste preferences and rich Indian heritage of spices & herbs. This comes together to create Maggi Special Masala noodles which leaves a lingering taste of India’s vibrant spices in every bite.”

     

     

  • It created a video by reaching out to 14 of its lifelong customers who have witnessed the #14YearsOfJingalala journey

    Tata Sky pays tribute to old customers on 14th anniv

    By A Correspondent

     

    August 8 marked the 14th anniversary of Tata Sky and to celebrate the milestone, Tata Sky in collaboration with Chimp&z Inc, created a nostalgic #14YearsOfJingalala, digital campaign honouring the allegiance of 14 of its patrons who have been the earliest customers of Tata Sky.

     

    Said Anurag Kumar, Chief Communication Officer, Tata Sky: “Our history of putting the customer first is evident through our network of long-term customers, many of which have been with us for over ten years. This anniversary, we wanted to relive the connections we have forged with our consumers through genuine and authentic testimonials that gave an overview of their journey with us. The responses received not only makes for a joyful and encouraging video but also makes us take comfort in the fact that we have made a positive difference to their lives and earned their loyalty for life.”

     

    Added Angad Singh Manchanda, CEO and Co-founder, Chimp&z Inc: “We went by the thought that a significant milestone like the 14th anniversary of Tata Sky needed to be upheld with a campaign that brought out the real essence of the brand. And what better way to do that than to reach out to those people who have experienced the service and quality of the product first hand. The #14YearsOfJingalala campaign video is like beautiful memorabilia to be cherished. The people featured in the video are not only consumers but brand custodians and have been endorsing the brand in their own little way.”

     

     

  • The film, shot in a tightly controlled environment, highlights the effect of the 'freshness lock'

    Liebherr creates fresh campaign with Rediff

    By A Correspondent

     

    German consumer durables major Liebherr Appliances India has created a campaign by Rediffusion that highlights its dual cooling technology.

     

    Said Radhakrishna Somayaji, Director Sales, Liebherr Appliances India: “Liebherr appliances Globally stand for its excellence in quality & German engineering. After firmly establishing our distribution network in India, our focus is now to bring into the country the latest and advanced refrigeration technologies that we have developed over the last 65 years. The first in the series is our DuoCooling Technology, which helps consumers preserve the freshness of their precious food longer. As South India, especially Kerala has been one of our important markets, we decided to ring in the festivities of Onam with our new technology launch in this South market first”.

     

    Added Navonil Chatterjee, Joint President and Chief Strategy Officer, Rediffusion: “Globally, when you think of refrigeration, you think of Liebherr. The brand swears by quality, innovation and design and DuoCooling is one more breakthrough in the science of preservation from the Liebherr stable. There is a certain direct, to-the-point and minimalistic communication grammar that hi-tech global brands follow and our DuoCooling communication is straight from that no-nonsense mould. And there is a stunning visual device of the ‘freshness lock’ which has been employed to dramatise our product story. In short, the appetite appeal in the communication is designed to ensure that if you love food, you will end up loving Liebherr”.

  • The campaign is titled #SpiceUpYourHealth

    Tata Sampann Spices launches integrated campaign with Chef Sanjeev Kapoor

    By A Correspondent

     

    Tata Sampann Spices has launched its latest integrated marketing campaign, #SpiceUpYourHealth featuring brand ambassador Sanjeev Kapoor.

     

    Said Richa Arora, President- Packaged Foods, Tata Consumer Product: “With the growing importance of boosting one’s immunity backed by a ‘for better’ and ‘nutrition first’ approach in India,  we are seeing spices become a focus point among household kitchens. For Tata Sampann, we have since launch, positioned the household Indian spice box as a treasure chest of traditional wisdom with multiple health benefits.  Our new campaign continues with this theme by educating consumers on the importance of natural oil as a key quality marker that gives Spices their characteristic goodness for numerous health benefits. We also understand the homemaker’s need of the hour in fortifying the family’s health and hence our focus is to reiterate our brand’s commitment in delivering superior quality products packed with wholesome goodness. We believe #SpiceUpYourHealth will educate and encourage consumers in using the right quality spices with natural oils intact, especially at a time when we are seeing a strong revival in the traditional Indian food wisdom as families bond over home cooked dishes as a healthier and happier experience at home’’.

     

    Added Sachin Kamble, National Creative Director, Leo Burnett India: “Today more than ever we need to focus on the quality of food we eat. And an important part of the Indian kitchens is our spices. Spices are a treasure trove of wellness and Tata Sampann ensures only the best for its consumers. And who better than celebrity chef Sanjeev Kapoor, who with his years of experience can authentically tell the difference between good and the best to explain this. Our campaign hopes to help educate the consumers about the importance of quality in spices and opt only for the best for themselves.”

  • The brand also launched its new collection

    Melange by Lifestyle gets Deepika Padukone as brand ambassador

    By A Correspondent

     

    Ethnicwear brand Melange by Lifestyle has signed on Deepika Padukone as its brand ambassador.

     

    Said Rishi Vasudev, Executive Director, Lifestyle International: “Melange by Lifestyle has always celebrated the style sensibilities of modern Indian women who are strong and self-made. Our brand ambassador Deepika Padukone captures this bold and individualistic style that Melange represents. Being one of the most recognized brands in India across marketplaces, Melange continues to push boundaries by ‘rethinking’ ethnicwear and all that it has to offer. I look forward to our customers being delighted by the new collection that brings forth some remarkable pieces, perfect for every occasion.”

     

     

  • It is an extension of the Suraksha Salon Programme

    Godrej Professional on salons are now #hairforyou

    By A Correspondent

     

    Godrej Professional, a brand with products in hair colour, care, styling and keratin from Godrej Consumer Products Limited (GCPL), launched its #hairforyou campaign as an extension to the Suraksha Salon Programme, with the objective of helping the Indian salon industry get back on its feet and reinstate customer confidence to visit salons.

     

    Said Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL): “Godrej Professional always endeavours to support the Indian salon industry and with the imposition of the lockdown, the beauty establishments suffered with no business. Now, we wanted to communicate how salon establishments are ready to welcome customers once again with a revived importance of hygiene. Through this initiative, Godrej Professional aimed to show that hair care no longer needs to be neglected and that with the right safety measures in place, clients can have an immersive salon experience.”