MxMIndia

Category: PRODUCTS

  • The campaign is titled Hum banayein, jo Aapka dil chaahe

    TVS Motor launches new corporate campaign

    By A Correspondent

     

    TVS Motor Company has unveiled a new marketing campaign “Hum banayein, jo Aapka dil chaahe”.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President (Marketing), Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “Customer Centricity drives Innovation at TVS Motor Company. We believe in understanding our customers, their needs, and leveraging technology for product innovation to deliver unmatched ownership experience. Two-wheeler customers have distinct needs, some prefer better mileage and ease of operation of vehicle, while some seek speed and performance.  The campaign brings together, Mr. Amitabh Bachchan and Mr. MS Dhoni and their coming together itself is another first.  Both are Indian legends with long association with TVS Motor Company, and they introduce India’s 1st and only dual platform Fi technology. The consumer and expert feedback to Ecothrust Fuel injection (ETFi) and Race Tuned Fuel injection (RTFi) has been extremely encouraging, we shall continue to deliver unmatched ownership experience for our customers.”

     

    Added Nitin Karkare, CEO, FCB Ulka: “We are glad to be a part of this prestigious milestone that TVS has reached with their launch of India’s first Dual Platform Fi Technology as per the BS-VI norms. As their partner for this launch, we had an interesting task of delivering a communication that brings out this aspect at the scale that is required. This gave us the opportunity to bring together for the first time on television, two of the biggest stars in India, Mr. Amitabh Bachchan and Mr. Mahendra Singh Dhoni.  Understanding consumer needs is core to TVS product development and marketing. This campaign brings together beautifully the philosophy that has gone behind TVS BS-VI launch.”

     

     

  • The agency currently also handles Marico's edible oil brand Saffola

    Mullen Lintas bags Marico’s Veggie Clean

    By A Correspondent

     

    Marico has recently launched Veggie Clean, a vegetable and fruit cleaner. To launch and promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. The agency currently also handles Marico’s edible oil brand Saffola.

     

    Hari Krishnan

    Talking about the win, Hari Krishnan, CEO, Mullen Lintas said: “Over the past few years, personal and domestic hygiene have become paramount for consumers across the country, which has led to many new behavioural trends and habits. We are delighted that Marico has assigned us the creative duties for Veggie Clean and our task is to create a permanent place for the brand across the many kitchens of India. This will be a digital-first brand and teams have already begun the work to craft the brand idea and seed the brand message.”

     

     

  • The creative for Gold Water Shield cement has been crafted by 82.5 Communications

    Drama kyon? ACC asks in new campaign

    By A Correspondent

     

    Ashish Prasad

    Construction major ACC Limited has rolled out a new digital-first campaign for its product – Gold Water Shield, a water-repellent cement.  It has been conceived by 82.5 Communications.

     

    Speaking about the Gold Water Shield campaign, Ashish Prasad, Chief Marketing Officer and Strategic Initiatives, ACC Limited, said: “ACC has always been an innovator at heart. Gold Water Shield is our testament to that. With such a compelling USP, we decided to talk about it straight up, without frills and drama.”

     

    Sumanto Chattopadhyay

    Added Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications: “When you have a product as good as gold and a reputation to match, you can afford to say it like it is. Surprisingly few brands have the stature to carry off this straight-shooting approach, making our communication unique.”

     

    Said Kapil Arora, Co-Chairman and CEO, 82.5 Communications: “ACC is a pioneer in cement manufacturers in the country. And with Gold Water Shield, they’ve introduced yet another extremely relevant offering for Indian consumers looking to avoid leakage problems,

    Kapil Arora

    right from the time of construction. We’ve seen the product in action ourselves and also spoke to consumers who had used it and now swear by it. That’s where the inspiration of the un-ad came from. No drama. Only delivery. With ACC Gold Water Shield.”

     

     

  • … is beverage partner of the Shakuntala Devi film, being released tomorrow (July 31) on Prime Video

    Tata Tea Gold leverages OTT & Ecommerce

    By A Correspondent

     

    Tata Tea Gold has collaborated with with Amazon Prime Video and Amazon.in to be the beverage partner of the Shakuntala Devi film, being released tomorrow (July 31) on Prime Video.

     

    Speaking about the association, Puneet Das, Vice President Marketing, Beverages- India, Tata Consumer Products, said: “Tata Tea Gold has been bringing alive it’s ‘Dil ko naa kahoge to pacchtaoge’ positioning through pop culture stories of people who have listened to their hearts and pursued their own passion. The movie will bring alive Shakuntla Devi’s journey to the audience and her story will not only help in propagating the proposition of ‘Dil ki Suno’ but will hopefully inspire several others to tap into their inner voice and pursue their own dreams. Hence, there is a great resonance and synergy between the brand and the movie.:

     

    Added Kishan Kumar M S, Vice President, Wavemaker India: “As an agency partner of Tata Tea Gold, we are always on the lookout for opportunities that can bring alive the brand story to grow the business. If that opportunity comes on the back of two of the latest trends — the surge in Ecommerce and OTT — it makes it even more exciting!”

     

     

  • Brings back popular ‘Boom Boom Boomer’ tune

    Mars Wrigley launches New Boomer campaign

    By A Correspondent

     

    Boomer, the bubblegum brand, is back with the unforgettable ‘Boom Boom Boomer’ tune in a series of new TVCs.

     

    Talking about the Boomer relaunch and the new campaign, Yogesh Tewari, Marketing Director, Mars Wrigley, said: “Boomer has, over the years, become a favourite for our consumers in India. With this relaunch, we aim to build the gum category relevance for in-home consumption through the day, which also reflects in the execution of our films – morning, afternoon and evenings. With the tag line of ‘Boom Macha De’ and the famous ‘Boom Boom Boomer’ tune being centered on the concept of nostalgia, we are confident that our consumers will enjoy the films as much as they love the product. Mars Wrigley enjoys a loyal fanbase and with these light-hearted films, we hope to celebrate the love and joy associated with the brand.”

     

    Talking about the films, Rahul Mathew, National Creative Director, DDB Mudra Group added: “It’s not always that you work on a brand that has such strong and memorable associations. We wanted to make sure that our work reinforces these associations in a way that it appeals to today’s youngsters. And, of course, do it in a way that brings alive the fun and quirky nature of the brand.”

     

     

  • On the occasion of Friendship Day, both brands came together with a campaign to celebrate the spirit of their long-standing association

    Never tire-d of each other, Ceat & Royal Enfield strengthen bond

    By A Correspondent

     

    Ceat Tyres and Royal Enfield have been partners on roads for a very long time. On the occasion of Friendship Day, both brands came together with a campaign to celebrate the spirit of their long-standing association.

     

    Commenting on the association, Amit Tolani, Chief Marketing Officer, Ceat Tyres, said: “We have a strong and long-standing relationship with Royal Enfield and what better occasion than Friendship Day to affirm our partnership? Through conversations on Twitter and Insta/FB posts, Royal Enfield and Ceat are celebrating the long journeys together and the inimitable bond that they share on road and off-road.”

     

    Guess in this relationship, the two partners will tire of each other. Sorry, if you thought the pun was too forced.

     

     

  • Collaborates with popular singer Knox Artiste to celebrate the emotion of friendship

    Pepsi adds swag to F-Day

    By A Correspondent

     

     

    https://www.instagram.com/p/CDUCN7RFuvW/

     

    Beverage brand Pepsi pays a tribute to friends across the nation by launching a special piece of content in collaboration with popular singer Knox Artiste ahead of Friendship Day. The song is built on an insight wherein the brand conducted a poll and found that in current times,  87% consumers are missing their friends immensely while at home.

     

    Talking about the campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Through this special content, Pepsi®️ aims at encouraging consumers to celebrate one of the most beautiful emotion of friendship virtually with swag. We are confident that Knox Artiste’s riveting music will have people across the nation want to connect this Friendship Day and set up a virtual party with friends that they’ve missed spending time with for so long.”

     

    Now if Pepsi is a true friend of you and me, would it be encouraging the consumption of an aerated cola?

     

     

  • The campaign includes TVCs and short content for customers across India

    Amazon starts ‘Inn Dibbon Mein Kya hai?’ campaign

    By A Correspondent

     

    Last Friday, Amazon India unveiled its campaign “Inn Dibbon mein kya hai”. Conceptualised by Team Ogilvy Bangalore, the ‘Inn Dibbon mein kya hai’ and directed by Afshan from Good Morning Films, the campaign includes TVCs and short content for customers across India.

     

    Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “Last few months have transformed the way we all live and each one of us is embracing change & making many new beginnings…some big…some small. We see this intervention as more than just a campaign from Amazon, but as an ode, a salute to this spirit of optimism and human tenacity – finding moments of joy & togetherness during these times. It also very humbly reminds us of the privilege & the responsibility Amazon has, to serve our customers, and be an ally in their new beginnings. The quintessential Amazon Box ceases to be just a carrier of something you ordered, transcending to a larger purpose of delivering happiness safely, with the trust that millions of customers have placed in Amazon.in.”

     

    Added N Ramamoorthi, President, Ogilvy South: “What unites all of us during this tough time is hope – for newer beginnings and for better times ahead. Little things symbolize new beginnings, be it the new laptop for a daughter or a mobile phone for a parent. That’s where Amazon and it’s wide selection across categories comes in – as a brand that enables our search for new beginnings by delivering these symbols of hope when we need it the most.”

     

     

  • Through this campaign, the bank wants to instill hope amongst people and give a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking

    Yes Bank launches KuchNayaSocho campaign

    By A Correspondent

     

    Yes Bank has launched a campaign titled ‘KuchNayaSocho’. Through this campaign, the bank wants to instill hope amongst people and give a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking. Hmmm.

     

    Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, Yes Bank said: ”While the last few months transformed our lives beyond imagination, bringing in a whole new world of isolation and social distancing, it has also reminded us that we are all interconnected like never before – a part of one another. The ‘#KuchNayaSocho’ campaign mirrors the way this transformation has impacted us, and how innovative thinking will pave the way for us to embrace the ‘new normal’. Through this campaign, we have also showcased how Yes Bank is supporting all our stakeholders in adapting to the Covid-19 induced normal through digital solutions. The campaign urges ‘innovative thinking’ in order to adapt to the evolving changes, in readiness for the new.”

     

     

  • The campaign has been created by Leo Burnett

    HDFC Life campaign on Term Insurance Plans

    By A Correspondent

     

    HDFC Life has launched a campaign on television, direct-to-home and digital channels to drive the need for protection. Of one’s life, of course.

     

    Speaking on the idea, Pankaj Gupta Senior EVP (Sales) and Chief Marketing Officer said: “Recent surveys on Indian consumer sentiment reflect their concerns about their own as well as their family’s well being. There is a rising sentiment that in the current situation, one needs to be even more proactive about financial planning and securing their family’s future. Term insurance is a must-have product for every individual. It protects the family financially by playing the critical role of acting as an income replacement in case of an eventuality.

     

    Added Rajdeepak Das, Chief Creative Officer – South Asia & Managing Director – India, Leo Burnett: “These past few months have brought home the fact that life is uncertain at best and highly unpredictable. But one thing that stays steady through tough times is the love for our family. And keeping this in mind HDFC Life talks about the importance of insuring yourself and thereby, ensuring that if a crisis comes unexpectedly, your family is well prepared to tackle the fallout. While we always hope for the best, we should also be prepared for the worst. We hope this campaign reaches out to maximum people and nudges them to take the first step towards securing their loved ones.”

     

     

  • Appointed: A Business Head, Growth Head, Brand Head, Head – App Partnerships and Network Rollout Head

    SugarBox beefs up top deck

    By A Correspondent

     

    LtoR: Ashish Kulshresth, Ashish Rana, Ishan Choudhury, Vishwanath Kulkarni & Rupsa Sinha

    SugarBox, a hyperlocal Content Distribution Network (CDN), has announced senior leadership appointments, including a new Business Head, Growth Head, Brand Head, Head – App Partnerships and Network Rollout Head.

     

    Ashish Kulshresth has joined SugarBox Networks as Business Head. Most recently, he was the VP – Partnerships & Online Growth at WhiteHat Jr. At SugarBox, he will take up P&L responsibilities and oversee the network expansion, as well as the revenue functions.

     

    Ishan Choudhury has been appointed as the new Growth Head. He joins SugarBox from Weddingz, where he worked as the Director of Customer Strategy. He will be responsible for driving strategic initiatives and customer traction for the company.

     

    Rupsa Sinha has joined as the Brand Head. She will be primarily responsible for building the SugarBox brand.

     

    Ashish Rana has joined SugarBox as the Head of App Partnerships. He will be responsible for evangelism of SugarBox across digital industries with a key focus on OTT, e-commerce, FinTech, EdTech, Mobility and FoodTech.

     

    Vishwanath Kulkarni has been appointed as the Head of Network Rollout. At SugarBox, he will own the network rollout and network maintenance function enabling the company to scale operations rapidly.

     

    Commenting on the appointments, SugarBox Co-founder and CEO, Rohit Paranjpe, said: “We welcome AK, Ishan, Rupsa, Ashish and VK to the team and I’m grateful for the rich and diverse experience they bring to the company. We are at a very interesting juncture in our journey and their arrival brings fresh energy, expertise and perspective that will be pivotal in our rapid scale-up aspirations. We have an exciting couple of years ahead of us as we kickstart our association with the Indian Railways and these key appointments will play a vital role in shaping our future.”

     

     

  • Kapoor will be on ads in the print and digital media

    Rajat Kapoor is ProDot’s Brand Face

    By A Correspondent

     

    Rajat Kapoor

    Computer accessories and peripherals maker ProDot has announced it has collaborated with actor-director Rajat Kapoor to be its brand face for the print and digital media.

     

    Said Aarushi Rajpal Kalra, Director, ProDot: “ProDot required an enigmatic persona to embody our company and everything we stand for. And we could not think of anyone better suited than Rajat Kapoor. We’re happy to onboard such a magnetic and respectable face for ProDot. It’s been really nice interacting with him and he’s been very supportive throughout and we hope this association continues further.”