MxMIndia

Category: PRODUCTS

  • The campaign is supporting PM Modi’s call of Aatmanirbhar Bharat

    Jyothy Labs launches #VocalforLocal campaign

    By A Correspondent

     

    Jyothy Labs (JLL) has launched a brand new television campaign today in support of the #Vocalforlocal appeal made by Prime Minister Narendra Modi. The film narrates the journey of the company’s legacy since 1983 through a beautifully scripted song that describes the ethos and values of the company.

     

    Said Jyothy MR, Managing Director, Jyothy Labs Limited: “With a soul that reflects India for all intents and purposes, Jyothy Labs hereby pledges strong support to the ‘Vocal for Local’ initiative made by our honourable Prime Minister Shri Narendra Modi Ji. In the last 37 years of our existence, we have thought, worked and served as an Indian keeping our nation and citizens at the forefront. Our single most important objective since inception was to contribute in nation building by serving the discerning consumer with innovative products that not only fulfils a need but become life changing solutions. With a new Television campaign supporting the Vocal for Local initiative, we want to reiterate our intentions of being ‘‘vocal about local’ products and help them become global.”

     

     

  • The digital campaign is titled #LoveIndiaSeeIndia

    Ayushmann Khurrana to starrr in Clubbbb Mahindddra ad

    By A Correspondent

     

    Vacation ownership firm Club Mahindra has unveiled a digital campaign titled #LoveIndiaSeeIndia. As part of the campaign, the brand will now engage with audiences through the eyes and voice of actor Ayushmann Khurrana.

     

    Talking about the campaign, Ramin Saherwala, Chief Marketing Officer, Mahindra Holidays and Resorts India Limited, said: “All of us have fond memories of our favourite travel destinations and experiences, and it is during these times that there is a sense of nostalgia about them. This film builds a resonance with the audience and evokes a strong desire to relive their travel memories and recreate magical moments with their loved ones.”

     

     

  • Sanofi India is the maker of the Combiflam pain relief brand

    Ogilvy & Sanofi create ‘Pain Man’ for Combiflam Plus

    By A Correspondent

     

    Sanofi India Limited, makers of the Combiflam pain relief brand, unveiled an advertisement for Combiflam Plus focusing on headache relief.

     

    Conceptualised by Ogilvy, the film ends with the message ‘Sar dard mitaao, clear socho. Strong pain ko do strong jawab’.

     

    Said Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi: “We understand the impact that tension headaches can have on a person’s life. With the constant stress we endure in both our personal and professional lives, paired with the need to multitask, tension headaches are inevitable. But we cannot let headaches get in the way of our daily hustle.  New Combiflam Plus, with the powerful combination of Paracetamol and medicated Caffeine ensures long lasting relief from intense headaches and allows for completion of daily tasks with a clear mind.”

     

    Added Srreram Athray, Group Creative Director, Ogilvy:  “Headaches are painful, but a headache ad has to be entertaining and memorable. So, we created this tussle between a caring mom and the Pain Man.”

     

     

  • The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium

    82.5’s campaign for Himalaya Purifying Neem Wash

    By A Correspondent

     

    ‘Pimple-free, healthy skin ka expert’ is the latest campaign for Himalaya Purifying Neem Face Wash conceived by 82.5 Communications, Bengaluru. The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium.

     

    Said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company: “Himalaya has been a pioneer in offering safe, effective and trusted skin care solutions for decades. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that has gained the trust of many consumers to discover ‘pimple-free healthy skin’. In this campaign we have introduced certain visual gestures for healthy skin that every teenager would aspire for.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “When you have a great product and a successful continuing campaign, the pressure on the agency is to live up to them. I think we have succeeded in bringing new relevance to the communication, which will aid young girls in clearing their confusion — and their skin.”

     

    Said Naveen Raman, Senior VP & Branch Head, Bengaluru, 82.5 Communications: “Being the market leader in a category comes with a set of responsibilities. This strategy was thought through, keeping in mind the current scenario and looking at the consumer’s expectation from an anti-pimple face wash. Himalaya Purifying Neem Face Wash has always been the go-to brand for taking care of pimples. The need of the hour was to underline the delivery of ‘Healthy Skin’ with emphasis on the expertise of Himalaya and the science that goes into its products.

     

    Given the lockdown shooting the film was a challenge, which, notes the communique, was effectively executed by V K Prakash from Trends Adfilms.

     

     

  • The digital campaign focuses on hair hygiene habits

    Head & Shoulders encourages consumers to take #ScalpSwag challenge

    By A Correspondent

     

    Head & Shoulders has launched the #ScalpSwag online challenge based on findings of consumer behavior during the lockdown, with restrictions on various amenities.

     

    Said Binu Ninan, Senior Brand Director, Hair Care, P&G Indian Sub-Continent: “Head & Shoulders understands the dandruff-sufferer’s needs and habits. We have observed an increase in online searches for hair concerns, specially cutting hair at-home and dandruff.  We wanted to reach out to the consumers and express that it is possible to be scalp-brave with an effective anti-dandruff solution. Head & Shoulders is thrilled to have Ranveer Singh on board.”

     

     

  • Vector is a leading water storage and piping solutions provider company

    Vectus signs star couple Saif and Kareena as brand ambassadors

    By A Correspondent

     

    Vectus Industries Limited, a leading water storage and piping solutions provider company, has roped in actor couple Saif Ali Khan and Kareena Kapoor as its brand ambassadors.

     

    Commenting on this announcement, Managing Directors of Vectus Group, Ashish Baheti and Atul Ladha said: “We are delighted to have the most popular Bollywood star couple Saif and Kareena onboard as our brand ambassadors. It’s the first time Vectus has been associated with any celebrity couple for brand promotion and it’s rare to see a perfect match between the brand and the brand ambassadors, who share the same attributes of class and sophistication. Obviously it’s a winning association that will take brand Vectus to a higher level of popularity and growth.”

     

     

  • Home video shot by Boman Irani highlights pressing need for a comprehensive health insurance cover

    Max Bupa asks people to invest in health insurance

    By A Correspondent

     

    Max Bupa has announced a 360-degree brand campaign to drive home the importance of having a health insurance cover. The campaign poses the question – Ab nahin khareedoge to kab?, implying that health insurance is an absolute necessity and priority for everyone, especially when Covid-19 cases are rapidly increasing in the country and medical costs are skyrocketing.

     

    Said Anika Agarwal, Director – Marketing & Direct Digital Business, Max Bupa Health Insurance: “Covid-19 has made people realise the significance of a health plan, unlike earlier when health insurance was considered an optional expense especially by the younger age segment. People across life stages are now more willing to buy adequate health coverage for themselves and their loved ones. Max Bupa’s recently conducted Covid-19 survey also indicates that people have become more concerned about their health and have regularly enquired about coronavirus treatment in health insurance plans. Hence, our intent with the campaign is to create awareness and further establish this need, so that consumers do not procrastinate health insurance purchase and buy a suitable health insurance plan. We have featured Boman Irani, a trusted voice who is encouraging people to take the right decision, to drive a simple message – ‘This is the most appropriate time to buy health insurance!’. The pandemic has made people take their health seriously, but a message of urgency for health insurance is needed. We therefore felt the need for a campaign that would strike a chord with most Indian households to bring about a mind shift to invest in Health Insurance.”

     

    The campaign has been jointly designed by Dentsu Impact and Isobar. Added Anupama Ramaswamy, National Creative Director at Dentsu Impact: “The fact remains that at a time like this, no matter how many rules you follow, you still need to be prepared for everything that’s not in your direct control. We wanted to highlight that stress is the prevailing emotion these days in most people, and one of the ways you could possibly lighten the load in your mind is by getting a health insurance. In the film, Boman Irani has effortlessly brought the message on the importance of a health cover in the light of Covid-19 pandemic.”

     

    Said Gopa Kumar, Chief Operating Officer at Isobar said, “The current COVID-19 situation has been an eye-opener for all of us that there’s always a possibility for the unexpected to happen. However, what we can do on our part is to stay prepared for it. With Ab nahin khareedoge to kab?, we are putting the spotlight back on the inevitable importance of health insurance in everyday life. Just like masks, gloves, sanitizers, etc., have become health essentials, we want to make health insurance also a part of that checklist. We hope that the film makes the audience realize urgency of the situation and inspires them to insure their health.”

     

     

  • The actor will endorse the recently launched water tanks segment for the company

     Prince Pipes ropes In Akshay Kumar as brand ambassador

    By A Correspondent

     

    Prince Pipes and Fittings Limited (PPFL) has roped in actor Akshay Kumar as brand ambassador for its recently launched water tanks segment.

     

    Said Parag Chheda, Executive Director of Prince Pipes and Fittings Limited: “Akshay has been the brand ambassador for Prince Pipes since 2018 and we are delighted to extend this association with him and work with him for the new water tank segment, which is expected to grow at a high pace. He has been an integral influencer of several Indian social issues and the Prince Pipes brand portfolio resonates very well with Akshay’s ability to reach out to our industry participants across India, especially in Tier 2/3 regions and hyper local domains. With a 30-year legacy in manufacturing high quality water piping and now storage systems for a whole gamut of applications, our brand stands for expertise, trust, quality and high value, which are also true to Akshay.”

     

     

  • The campaign features the ‘Baazigar’ of Indian cricket in a new digital film challenging fans to play games on the platform

    BalleBaazi Launches their campaign with Yuvraj Singh

    By A Correspondent

     

    BalleBaazi, the fantasy gaming platform for all sports ranging from Cricket to Football, Kabaddi, Baseball and Basketball, has launched its new campaign – ‘#DumHaiTohYahanKhel’ with brand ambassador Yuvraj Singh.  The platform has released a brand-new digital film that features the Baazigar of Indian cricket, making his way back into the practice nets.

     

    Speaking on the campaign and the new digital film, Saurabh Chopra, CEO of BalleBaazi.com: “Right from the time we entered the market, our goal has been to provide the best fantasy sports experience to our audience. We believe that BalleBaazi.com has become even more relevant considering the current environment we operate in and how the consumers are getting attracted to the online gaming platforms. Through this new campaign, we believe we can help provide more avenues for the fans to enjoy, watch and play their favourite sports. With #Playerfirst as our guiding principle, we make sure our users have the smoothest, fun & credible gaming experience while keeping their competitive spirit alive with our huge prize pool and the widest variety of leagues. With every game, we aim to celebrate and connect the individual spirit of competition and reward with the collective emotion of the game.”

     

     

  • The anthem has rendered by Kailash Kher and Shankar Mahadevan

    Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new Anthem

    By A Correspondent

     

    Earlier this week, Mankind Pharma launched an anthem rendered by Kailash Kher and Shankar Mahadevan promoting the concept of a self-reliant India.

     

    Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said: “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country has given to the world since ages. As a home-grown company, we stand strong for ‘Make in India’. The newly launched anthem ‘Atmanirbhar Bharat’ is the vision of our Prime Minister and we completely support it. We would like to urge the people to stay united in this hardship and work towards putting Indian economy on the world map and make our nation ‘Atmanirbhar’ by being vocal for local.”

  • Digitas is the agency behind the exercise

    ‘My Jeep Story’ represents bond of Jeep owners with nature

    By A Correspondent

     

    For many decades, the Jeep brand has been the calling of the off-road enthusiast. Jeep has now unveiled a film follows Kartick Satyanarayan, the co-founder of Wildlife SOS, an NGO that rescues and rehabilitates at-risk wild animals.

     

    Said Rahul Pansare, CMO & Head PR – FCA India Automobiles on the film: “My Jeep Story was created to celebrate the stories of Jeep owners who live a life that inspires many in a very unique and a special way. These are people who believe in Freedom & who live an exceptional Jeep Life – a life of adventures, passion, and accomplishments. Because at the end of the day, you don’t just drive a Jeep, you drive a lifestyle. And we are extremely proud of the life built by Kartick and Wildlife SOS. The team has done an amazing job in capturing Kartick’s story and his creditable contribution to Mother Nature.”

     

    Added Mark Mcdonald, EVP and Head of Creative, Digitas India: “We all talk about the importance of preserving our natural ecosystem, but here’s someone who truly walks the talk. Kartick’s story has everything – courage, nobility, and a cause that’s second to none. With everything going on in the world, he’s a beacon of hope that someone out there is spending every waking hour taking care of the planet and its residents. And it’s heartening to see Jeep – a brand so intrinsically woven into the outdoors and nature – help him further his cause and tell his story. A story that packs in all the emotions of the wild, and gives us a unique behind the scenes look into an incredible man and his mission.”

  • The campaign thanks investors to stay invested

    IDFC Mutual Fund unveils #DateyRaho campaign

    By A Correspondent

     

    IDFC Mutual Fund has announced the second video (https://youtu.be/AtcKB-8apeY) under its #DateyRaho campaign, crafted by TBWA.

     

    Said Gaurab Parija, Head – Sales & Marketing, IDFC AMC: “Investors are often susceptible to behavioural biases, especially when the market is in turmoil. Compared to earlier crises, this time, we saw that investors decided to stay invested evident through the relatively steady SIP book numbers, indicating a maturing Indian investor community. AMFI, Mutual Fund Houses and distribution partners have played a key role in hand-holding investors during this uncertain phase.”