MxMIndia

Category: PRODUCTS

  • Associates with influencers and artists to share what they would like to do post the lockdown

    Havmor launches #HavmorUnlockChallenge

    By A Correspondent

     

    After its digital campaign ‘Sabse Pehle Kya Karega?’, Havmor Ice Cream has launched a campaign titled #HavmorUnlockChallenge. The brand has associated with over 150 artists and influencers pan-India where they are sharing their most awaited activity post the lockdown through their respective social media handles.

     

    Said Shekhar Agarwal, Head of Marketing – Havmor Ice Cream: “Taking the earlier campaign a little further, this time we have launched #HavmorUnlockChallenge where we are asking everyone, what is the first thing they would like to do post the lockdown. We have also associated with artists and influencers across different platforms who are sharing their ideas on what they would like to do, in the most jovial way. Ice-cream is a source of happiness and by doing this, we are planning to add one more scoop of happiness to our consumers.”

     

    Influencers and popular celebrities from Gujarat including Malhar Thakar, Arohi Patel, Yash Sone and others have been a part of this campaign. Additionally, Kritika Sharma, Eshanya Maheshwari, have been engaging with their followers while enjoying a scoop of Havmor ice-cream through short videos.

     

     

  •  The campaign attempts to educate investors about the emerging Index Investing category by using the concept of Minimalist Investing

    Motilal Oswal AMC launches ‘The Minimalist Investor’ campaign

    By A Correspondent

     

    Motilal Oswal AMC has come up with a campaign promoting Index Funds titled ‘The Minimalist Investor’. The campaign attempts to educate investors about the emerging Index Investing category by using the concept of Minimalist Investing.

     

    Said Ramnik Chhabra, Executive Director Marketing at Motilal Oswal Financial Service Ltd: “There is an innate similarity between Index Investing and the minimalism trend. Both rely on simplicity of choice, frugality in approach and are good for you over a period of time. This metaphor is what we decided to leverage to educate investors about the emerging Index Fund category in Mutual Funds”

     

     

  •  The campaign captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead, notes a communique

    BMW India says it #JustCantWait in new ad

    By A Correspondent

     

    BMW has a message for India: #JustCantWait. The new campaign harps on the things we love doing and we can’t wait to get back to. It captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead, notes a communique.

     

    Said Ritu Sharda, CCO, Ogilvy North: :This campaign speaks to people on a personal level. It captures the human feeling of restlessness that has resulted from being kept away from the things we love doing most. #JustCantWait is a beautiful way to express that craving and desire of wanting to get back to or begin doing those things.”

     

    Added Pallavi Singh, Director Marketing, BMW India: “BMW has always championed driving pleasure. At the start of the campaign we looked at multiple data sources to get an insight into the sentiment of our users. Contrary to what many believe, most people have a very positive outlook towards the near future – in fact people are busy planning their next vacation -and experiences they have been longing for over the last few months. We decided that we just had to dial this positivity up. #JustCantWait captures the current sentiment where people are longing to get back to life and the joy of driving – but from the seat of a BMW.”

     

     

  • The digital film conceptualised by Dentsu WebChutney, is a 2020 take on the popular game ‘Never have I ever’

    OkCupid’s #AllyOfLove campaign for pride month

    By A Corrrespondent

     

    Dating app OkCupid has launched its digital campaign #AllyOfLove in support of the community during this year’s International Month of Pride. The digital film conceptualised by Dentsu WebChutney, is a 2020 take on the popular game ‘Never have I ever’.

     

    Said Melissa Hobley, CMO, OkCupid: “The most beautiful, meaningful, and rewarding connections are formed when people are able to identify and are celebrated as their authentic selves. OkCupid’s early brand promise still holds true today with 13 sexual orientations, 22 gender options and over 3,000 questions on the platform, to make sure our users are matched with people on the same wavelength as you. Through the app and the campaign, OkCupid empowers millennials to show who they are and  reminds us that to be an ally of love, one should just be willing to accept and celebrate love in every shade of the rainbow.”

     

    Added Siddhi Desai, Senior Creative Director, Dentsu Webchutney: “At a time when everyone could do with a little extra support, minority communities could do with a whole lot more – and that’s exactly what #AllyOfLove calls for. OkCupid is an ally in itself, and with this campaign, we’re aiming to garner support from people outside the LGBTQIA+ community to join us in standing up for people’s freedom to love whoever they want.”

     

     

  • Set of inspirational real-life stories narrated by actor Amitabh Bachchan

    Muthoot Finance launches ‘Sunheri Soch’ radio campaign

    By A Corrrespondent

     

    Muthoot Finance has entered into a partnership with Red FM to launch a series of real-life inspirational stories that break stigmas around gold loans in India.  Muthoot Finance’s brand ambassador Amitabh Bachchan narrates these stories in an all-new avatar.

     

    Commenting on the association, Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said: “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold and just 2-3% of this is monetised by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

     

    Added Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Finance: “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

     

    Said Nisha Narayanan, COO & Director, Red FM and Magic FM: “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

     

    Added Ruchi Mathur, Senior VP, Mindshare: “Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can.”

     

     

  • The campaign is titled the #CornitosFilmyFlovurs campaign

    Cornitos launches second campaign in the lockdown

    By A Correspondent

     

    Cornitos has launched its second campaign in the lockdown – titled the #CornitosFilmyFlovurs campaign.

     

    Said Vikram Agarwal, Managing Director, Cornitos: “The challenge before any brand is how it stands up in tough times. And the current times are unique – a grim challenge like nothing else before. It is very important for any brand, but especially a retail one, to constantly stay in the public mind space. With this campaign we aim to create a recall value for the brand. The narrative allowed us to convey to the customers that we are scrupulously following all safe delivery rules. From another perspective, what we have is a fun product; the campaign assures the audiences that their fun times as sparked off by Cornitos Nachos are not compromised in any way. And, of course, the campaign lends a feeling of normalcy in these troubled times.”

     

    Added Vandana Sethhi, Founder, Water Communications and Producer of the campaign: “This is our second Cornitos campaign under lockdown, at the cost of sounding immodest, we are becoming something of masters of lockdown films. We love the challenge it brings; and as with all our other lockdown films, no lockdown rules or safe distancing mandatories have been compromised. From ideation to shooting to production, everything has been conducted remotely, and yet, who would be able to tell the difference from any other film created in normal times. About the concept, we were very confident that a Bollywood-spoof is a winning ticket. Who in this country is not a fan of films, and who therefore, cannot recognize and appreciate the famous dialogues?”

     

     

  • The campaign is conceived by Ogilvy

    Titan Raga ‘Proud to be Me’ campaign celebrates Pride

    By A Correspondent

     

    With the aim to encourage everyone to be their true selves, Raga by Titan today has launched a digital campaign ‘Proud to be Me’, that celebrates the spirit of self-expression and inclusivity in the society. Through this campaign, the brand talks about nurturing your relationship with your own self and embracing who you really are.

     

    Sharing his thoughts on this campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said: “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”

     

    Added Divya Bhatia, Group Creative Director, Ogilvy: “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”

     

     

  • The real estate and infrastructure development arm of Mahindra Group

    Mahindra Lifespaces appoints Viral Oza as CMO

    By A Correspondent

     

    Mahindra Lifespace Developers Limited, the real estate and infrastructure development arm of Mahindra Group, has appointed Viral Oza as Chief Marketing Officer (CMO).

     

    Arvind Subramanian

    Commenting on the appointment, Arvind Subramanian, MD & CEO-Designate, Mahindra Lifespaces, said: “The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies.  Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships, while driving customer experience excellence.”

     

    Viral Oza

    Added Oza: “I am thrilled to join Mahindra Lifespaces’ executive team, especially at a time when the Company is poised for strategic growth in its key markets. I look forward to being a part of the growth journey of all the Company’s brands that have created a space in the minds and hearts of both retail and corporate customers.”

     

    Oza was until recently Chief Marketing Officer at Lodha Group.

     

     

  • Wavemaker has been handling Mondelez India’s media duties in 2018

    Wavemaker wins e-commerce mandate for Mondelez

    By A Correspondent

     

    Wavemaker announced it has bagged the e-commerce mandate for Mondelez India. As part of the mandate, Wavemaker will focus on building and scaling the brand and its products through various e-commerce channel partners.

     

    Said Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India: “In our journey towards Marketing and Digital Excellence, we have made great progress in the past years with support from our ecosystem partners. Wavemaker, our media partner, has played an integral role in this journey. Our next focus in this journey is to integrate our e-commerce media activation with the core media business and we are keen for Wavemaker to manage this combined business for Mondelez India. We are confident that with this, we will scale our integrated marketing approach further and leverage greater synergies with a Full Funnel approach to media planning and deployment”.

     

    Added Ajay Gupte, CEO, South Asia, Wavemaker: “We are extremely delighted to be chosen by Mondelez India to drive their e-commerce mandate as well. This extension of our association with Mondelez India reaffirms our focus and investment in the domain of data, analytics, tools and the right talent to drive it.”

     

    Said Garima Dikshit, Head of e-commerce, Mondelez Indi: “E-commerce is a key growth priority for Mondelez India. We believe Wavemaker brings expertise of the online ecosystem as well as strategic synergies with our traditional and digital media. We look forward to creating some industry leading work in this partnership”. Wavemaker won Mondelez India media duties in 2018.

     

     

  • Aims to enhance digital-first strategy to strengthen connect with new-age audiences

    Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair as independent director

    By A Correspondent

     

    Kalyan Jewellers has announced the appointment of two new directors and named a new Chief Executive Officer. With this announcement, former L&K Saatchi & Saatchi CEO Anil Nair  joins the company’s board as independent director.

     

    Speaking about this appointment T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are extremely delighted to welcome Mr. Anil Nair to Kalyan Jewellers. He brings to the table unmatched expertise in advertising and brand building, which will be critical to the company’s growth despite the challenges in the COVID-19 era. At Kalyan Jewellers, we aim to continue our successful journey and expand our footprint to cater to newer audiences.”

     

    Added Nair:  “Kalyan Jewellers is one of the most trusted brands in India today and has built a strong and extremely loyal customer base across the country. The Hyper-Local strategy of catering to the needs of the consumer with local preferences and tastes has been the success mantra of the brand, according to me. Their campaigns have always resonated with the masses, and played a key role in creating a unique brand voice. It’s a great honour to be on Kalyan’s board and I look forward to an exciting journey with Kalyan Jewellers.”

     

     

  • The unit represents digitised and future-ready services and the new tagline is Suraksha aur bharosa dono

    SBI General Insurance has a new identity

    By A Correspondent

     

    SBI General Insurance has unveiled its new corporate brand identity with redesigned logo and a tagline. The identity change comes at a time when the company has completed a decade of operations and is upgrading its service offerings to suit all customers. It may be recalled Rediffusion Brand Solutions had recently bagged the creative mandate for SBI General Insurance.

     

    Said Pushan Mahapatra, MD & CEO, SBI General Insurance: “We take pride in having the parentage of SBI, and indeed, it is our privilege to carry forward the strong legacy of trust and security.

     

    The insurance category in India is riddled with fear and insecurity. To address this well and live up to our brand that resonates with “trust”, we have derived the tagline – Security and Trust, both which in Hindi reads as – Suraksha and Bharosa, Dono.”

     

    Added Shefali Khalsa, Head – Brand & Corporate Communications, SBI General Insurance: “SBI General as a brand has immense affinity and resonance to trust. Last Dec’19, SBIG completed a decade of catering this trust and insurance solutions to its customers. This new identity launch is the new avatar of SBIG, so to say SBIG 2.0 Version. The new brand identity and the ‘swipe’ in the logo as element resonates the new digital approach. While retaining the legacy of our brand’s parentage, the new look and feel of the brand are to convey our progress and readiness in this digital age. An identity change is an important milestone, especially as SBI General Insurance completed a decade of operations recently” added Khalsa.

     

     

  • Flipkart, Dunzo, Whisper, Cadbury, Vistara and others respond to the Lay’s Heartwork initiative in a fun, never-seen-before engagement

    Lay’s joins hands with top brands to thank unsung heroes

    By A Correspondent

     

    Leading potato chip brand Lay’s has launched a campaign to express gratitude towards the unsung heroes of India who have brought joy to millions even in these challenging times. Titled #HEARTWORK, the brand got partners across industry like Flipkart, Zomato, Dunzo, Swiggy and Whisper to join it in paying tribute.

     

    Expressing his thoughts, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India said: “At the beginning of this month, we launched a campaign – #Heartwork to thank farmers, truck drivers, retailers, and many more unsung heroes who have brought joy to millions. Maintaining the chain of gratitude, we reached out to leading companies and brands such as Flipkart, Tide, Vistara, Kia and Cadbury and many more, with a customised virtual pack to express our gratitude for their #Heartwork. At the time when consumers couldn’t step out, the unsung heroes played an essential role in providing products & services every day across the country. Their tireless hard work is indeed Heartwork. We hope this will inspire many more brands join this journey and appreciate these unseen heroes.”