MxMIndia

Category: PRODUCTS

  • The account will be handled by ecommencify, the agency’s eCommerce division

    WatConsult wins e-com mandate for Avvatar Sports Nutrition

    By A Correspondent

     

    WatConsult has bagged the e-commerce planning and management duties for Avvatar Sports Nutrition, a brand owned by Parag Milk Foods.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “It is our pleasure to have Avvatar Sports Nutrition on board. With so many fitness apps and brands making a foray, the sports nutrition market is witnessing an encouraging surge and is indeed expected to grow in the coming future. With our ecommencify consult suite, we ensure that our clients have the right mix of strategy, technology and organisational construct to persevere, compete and scale in commerce solutions. Thus, we look forward to helping the brand strengthen its digital journey.”

     

    Added Akshali Shah, Senior VP – Sales and Marketing, Parag Foods: “We are delighted to announce that we have selected WatConsult ecommencify as our e-commerce partner after a meticulous selection process. We believe their expertise will take the brand to the next level through a more performance-driven approach. Through this partnership, we are sure we will be able to strengthen our brand’s outreach on e-commerce platforms multifold.”

     

     

  • CenturyPly aims to encourage the fitness enthusiasts to get more people into the habit of fitness

    CenturyPly pledges towards a healthier life with #HardcoreHappySoul

    By A Correspondent

     

    CenturyPly has announced a digital campaign #HardcoreHappySoul to encourage fitness enthusiasts to get more people into the habit of fitness.

     

    Said Sanjay Agarwal, Managing Director of CenturyPly: “This is our humble effort to grow the number of people into the fitness tribe. After all, a fit nation is a hit nation. The aim for the campaign is to emphasize on the inner strength for a happier soul, which is synonymous with our brand values. At CenturyPly, we give paramount importance to the inner strength of our products that resonates through the beautiful exteriors. This similarity between the aim of the campaign and the core messaging of the brand is the primary reason for taking up this initiative in the first place.”

     

     

  • The cause, which falls under the radio network’s purpose-driven initiatives, aims at creating awareness and importance of plantation amongst the citizen

    92.7 BIG FM partners IDFC First Bank to launch ‘TreePublic’

    By A Correspondent

     

    92.7 Big FM has launched of ‘TreePublic’, a cause which supports plantation of trees and throws light on the importance of plantation. This is in partnership with IDFC First.

     

    Speaking about the cause and collaboration, Asheesh Chatterjee, Chief Business Officer and Chief Finance Officer, Big FM said: “Our purpose-driven initiatives have always strived to bring positive change in our society. We understand the importance of a clean and green environment and with the ongoing situation of hazardous air, it was important to make our listeners aware about the significance of environment. Through TreePublic, we aim to plug in the value of plantation. We are happy to collaborate with IDFC First Bank.”

     

    Adding to this, Shreepad Shende, Chief Marketing and Communications Officer, IDFC First Bank said: “To commemorate the first anniversary of IDFC First Bank, we are delighted to launch the ‘TreePublic’ initiative in partnership with 92.7 Big FM. Customers now not only have an opportunity to grow their wealth with 7 per cent interest per annum on their savings account but also to grow trees for a better and greener future.”

     

     

  • Encourages women to influence health insurance purchase for their families whilst being their health custodian

    #RakhoPooraKhayal urges Aditya Birla Capital’s latest ad campaign

    By A Correspondent

     

    Aditya Birla Health Insurance announced the launch of its latest campaign – ‘Rakho Poora Khayal’– an awareness campaign that urges women to complete the protection circle by influencing and purchasing health insurance for themselves and their families.

     

    Speaking about the campaign, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited said: “As a brand, we are committed to provoking our customers to self-realize their protection needs and to opt for the right health insurance solution. At Aditya Birla Capital our constant endeavour is to share all perspectives on life and money with our customers so that they can make an informed decision for what’s right for them and their family. With ‘Rakho Poora Khayal’, we intend to leave women with the following questions, ‘Are you doing enough to protect your health?’ ‘Is your family completely protected?’ A self-realization will help them veer the family conversation and discussion towards taking adequate protection for their and their family’s health.”

     

    The film has been conceptualized and implemented by Abstract Films.

     

     

  • The account will be serviced out of New Delhi

    Publicis India wins creative mandate of Biba

    By A Correspondent

     

    Ethnic fashion brand for women Biba has appointed Publicis India as its creative agency. Won after a multi-agency pitch, Publicis India will be providing full-service responsibilities including advertising, strategic direction and brand activation ideas. The account will be serviced out of New Delhi. Biba, it may be recalled, is known for its ‘hat ke’ creative work by Lowe Lintas.

     

    Siddharath Bindra

    Commenting on the appointment, Siddharath Bindra, Managing Director, Biba Apparels said: “I am happy to associate with Publicis as our communication partner for our brand Biba as the company brings quality of experience with them. For Biba; we always look for a partner who can understand and resonate with the aesthetic of the brand and we saw this in the Team and the work they presented. We look forward to partnering with them.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, Managing Director, Publicis India added: “We are delighted to have Biba Apparels as our client. It also feels great that our strategic approach and communication idea found resonance with what Biba has in mind for the Indian market and hope to maintain the brand as a favourite of Indians. To reinterpret a brand’s strength is once-in-a-lifetime opportunity and we are looking forward to working on it.”

     

     

  • The mithai and namkeen major is also a big exporter and caters to the Indian diaspora based in the US, UK, Europe, Middle East and Australia

    Haldiram’s appoints 82.5 as its creative partner

    By A Correspondent

     

    82.5 Communications has won the advertising mandate for mithai and namkeen major Haldiram’s (North). Haldiram’s is also a major exporter and caters to the Indian diaspora based in the US, UK, Europe, Middle East and Australia.

     

    Sumanto Chattopadhyay

    Speaking on the win, Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications said: “It is a privilege to partner Haldiram’s in their communication endeavours. Haldiram’s set the benchmarks for the heights that Indian entrepreneurship can reach, an achievement that resonates with the spirit of 82.5.”

     

    Pankaj Agarwal

    Added Pankaj Agarwal, Managing Director, Haldiram’s: “We were impressed by some of the work done by 82.5 Communications for their other clients and we hope that they create some superlative work for our brand as well.”

     

     

  • Encourages women to influence health insurance purchase for their families whilst being their health custodian

    #RakhoPooraKhayal urges Aditya Birla Capital’s latest health insurance campaign

    By A Correspondent

     

    Aditya Birla Health Insurance has announced the launch of its latest campaign – Rakho Poora Khayal– an awareness campaign that urges women to complete the protection circle by influencing and purchasing health insurance for themselves and their families. This campaign has been launched across ABHICL’s social media platforms.

     

    Speaking about the campaign, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited said: “As a brand, we are committed to provoking our customers to self-realize their protection needs and to opt for the right health insurance solution.  At Aditya Birla Capital our constant endeavour is to share all perspectives on life and money with our customers so that they can make an informed decision for what’s right for them and their family. With ‘Rakho Poora Khayal’, we intend to leave women with the following questions, ‘Are you doing enough to protect your health?’ ‘Is your family completely protected?’ A self-realization will help them veer the family conversation and discussion towards taking adequate protection for their and their family’s health.”

     

    Added Mayank Bathwal, CEO, Aditya Birla Health Insurance: “The role of health insurance in the larger scheme of keeping the family healthy has not been explored. Traditionally, health insurance communications have seemed to communicate directly with the men of the house. This has further played a role in establishing health insurance as a finance tool for serious health problems which is perceived to be outside the domain of women. Through ‘RakhoPooraKhayal’ initiative, our attempt is to raise awareness among Indian women to be the ‘Total Health Guardian’ of their family and complete the circle of protection. This campaign aligns with ABHI’s purpose of inspiring individuals and families to put their ‘Health First’ and our philosophy of ‘Health Insurance for all’.”

     

    The film has been conceptualised and implemented by Abstract Films.

     

     

  • Almost all respondents prefer having only virtual conversations with friends and relatives

    Average Indian spends over 1800 hours a year on their smartphone, notes vivo-CMR study

    By A Correspondent

     

    Global smartphone brand Vivo, in association with Cybermedia Research (CMR), announced the results of the study titled ‘Smartphone and their impact on human relationships’, to dive deep into the influence of mobile devices on the consumers and their social interactions. The study evaluates and reports the various dimensions of uninhibited smartphone usage while highlighting the trends, patterns and habits that influence smartphone user actions, moods and preferences.

     

    Said Nipun Marya, Director Brand Strategy, Vivo India: “Smartphones are ubiquitous in our lives today, be it connecting with friends, family, entertainment, eating out or even travel or entertainment. As the “born in the net” generation grows up as digital natives, there is a fundamental change underway within society- redefining relationships, interactions and the very fabric of human emotions and exchanges. This transformation is also an opportunity to harness and drive positive change, reinforce balance and responsible proliferation of technology and its usage amongst consumers. As a brand that believes in the well-being of our customers, we commissioned this study to get insight into a very pertinent issue that we collectively must address and debate as a community.”

     

    Commenting on the survey findings, Prabhu Ram, Head-Industry Intelligence Group, CMR  added: “While the explosive surge in smartphones in India has enabled Indians with not just communicating with loved ones, but with myriad other uses cases, including  in consuming entertainment and in expressing themselves, our survey results demonstrate that the  dependency over smartphones has increased. While smartphone will continue to be the primary go-to device, smartphone users have realized that periodically switching-off would help benefit their personal health.”

     

    Some of the key findings are as below:

    # Average Indian spends 1/3rd of their waking hours on their phone, which translates to 1800 hours a year

    # 30 per cent fewer people meet family and loved ones multiple times a month (now vs 10 Years ago)

    # 1 in 3 people feel that they can’t even have a 5 min. conversation with friends and family without checking their phones

    # 73 per cent respondents agree that if smartphone usage continues at the current rate or grows, that it is likely to impact your mental or physical health.

    # 3 out of 5 people say that it’s important to have a life separate from mobile phone and that could help them lead to happier lives.

     

     

  • The campaign was led by Yashwant Kumar, CEO, GenY

    GenY Medium executes latest ad campaign for Heritage Bytes

    By A Correspondent

     

    GenY Medium has announced its latest campaign architecture on ‘Heritage Bytes – With Chef Bhakti Arora. The campaign was led by Yashwant Kumar, CEO, GenY Medium and his team.

     

    Commenting on the campaign, Kumar  said: “We are delighted to be a part of their journey and are proud to launch this innovative campaign. It is always an enthralling experience to work with a brand like Heritage Foods. It is truly great to work with a brand that is as true to its roots and values as they are.”

     

    Added Sarbojeett Mukherjee, Head – Marketing, Heritage Foods: “We are excited to rope in GenY medium in our journey and it was a great experience working with them. The campaign designed by GenY Medium helped promote the brand as a wholesome nutrition company and strengthen the belief of ‘Health & Happiness’ and ‘Nutrition to Nation’. To work with an agency and creative minds that are aligned exactly to your brand image is exactly what we looked for.”

     

     

  • Salil will be based at the company’s Head Office located in New Delhi

    Orient Electric appoints Salil Kapoor to lead its Home Appliances biz

    By A Correspondent

     

    Salil Kapoor

    Orient Electric has appointed Salil Kapoor as Business Head, Home Appliances business. Kapoor will be based at the company’s Head Office located in New Delhi.

     

    Kapoor has held leadership positions at leading brands like LG Electronics, Samsung, Microsoft, Dish TV and Voltas. His previous assignment was with Voltas Limited where he was working as COO for the UPBG division and was leading air-conditioners and other appliances business.

     

    Said Rakesh Khanna, MD & CEO, Orient Electric Limited: “It gives me immense pleasure to welcome Salil to the Orient Electric family to lead our Home Appliances business. He brings with him extensive experience and deep understanding of consumer durables industry which will help us to propel growth in our Home Appliances business.”

     

     

  • The campaign promotes Lamination Guard Technology of Ultima Protek

    Asian Paints promotes Ultima Protek offering in Southern markets

    By A Correspondent

     

    After releasing a TVC exclusively for Kerala market, Asian Paints has released two more TVCs for Tamil Nadu and Andhra Pradesh and Telangana (APTG). The campaign promotes Lamination Guard Technology of Ultima Protek that is designed to laminate houses and provide complete protection with 10-year guarantee.

     

    Speaking about the new ad, Jaideep Kanse, CMO, Asian Paints Limited said: “The dynamics of Tamil Nadu and Andhra Pradesh are unique both in terms of the vagaries of weather and the consumer need hierarchy. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls by laminating your house.”

     

    Added Prem Narayan, Chief Strategy Officer, Ogilvy and Mather, India: “Lamination is a commonly understood metaphor for protection. In this campaign, we are trying to surprise home owners that the same protection is now available for their homes too, thanks to Asian Paints Ultima Protek.”

     

     

  • The digital campaign aims to encourage smartphone users in India to switch off from their mobile devices

    Vivo urges mobile users to cherish relationships

    By A Correspondent

     

    In light of the changing human behavior due to excessive use of smartphones, vivo announced a campaign- #SwitchOff with their brand ambassador, Aamir Khan. The digital campaign aims to encourage smartphone users in India to switch off from their mobile devices and spend quality time with family and friends.

     

    Speaking on the need to #SwitchOff, Nipun Marya, Director Brand Strategy, Vivo India, said: “We as a brand believe that technology can immensely improve our consumer’s life, but like all things good, should be used cautiously. And as a smartphone player, it was essential we ask ourselves the fundamental questions, how much is too much? Thus we commissioned this campaign that urges users to temporarily switch off and give time to relationships.