MxMIndia

Category: PRODUCTS

  • For the first time makes use of illusion technique to connect with a niche investor segment

    HDFC Life unveils new ad campaign

    By A Correspondent

     

    HDFC Life has launched a new marketing campaign targeted at a niche investor segment that is well versed with ULIPs and is experienced in online buying. The campaign aims to raise awareness about HDFC Life’s second generation online ULIP – Click2Invest. Click2Invest is a unique online Unit Linked Insurance plan that offers not just financial protection but also a range of investment options. This first of its kind of plan is extremely cost effective as it invests 100 per cent of the premium and only charges fund management fee and a risk premium for mortality cover.

     

    Sanjay Tripathy

    Commenting on the new campaign, Sanjay Tripathy, Senior EVP – Marketing, Product, Digital & Ecommerce, HDFC Life said, “Click2Invest has been a game changing plan for the life insurance industry. It passes all benefits to customers by offering 100% premium investment with just fund management and mortality charges – no premium allocation, policy administration and discontinuance fee. On this aspect, it directly competes with ELSS Mutual funds & at the same time retains all the flexibilities offered by ULIPs.

     

    This is the first time that HDFC Life has created an ad that is not entirely based on the emotional quotient but is banking more on a pragmatic ground of investment versus returns. When an investor puts his money in a financial product, his greatest concern is to know about the returns. We have used this very insight to communicate the simple message of the benefits of Click2Invest. The story of the ad is woven around the low charges and how over a period of time, the reduction in charges helps to build a bigger corpus thereby making Click2Invest a superior investment plan over other ULIPs.

     

    On the campaign, Vikram Pandey, Executive Creative Director, Leo Burnett, said “ULIP Investments are often subject to numerous charges. So they do grow, but not to their best potential. This ad, in an innovative way, explains how a small difference in charges today can lead to a big difference in your final savings tomorrow.”

     

    HDFC Life plans to take its new campaign to the customer through different platforms and intensify the brand experience.

     

  • Partners with Creativeland Asia and MTV on World AIDS Day

    ‘Make love without fear’, urges Durex via new campaign

    By A Correspondent

     

    On the occasion of World AIDS Day, Durex, the global leader in sexual wellbeing has taken a step further in promoting the message of safe sex by partnering with Creativeland Asia and MTV to launch a nation-wide campaign. The campaign features a 360 integrated campaign, which will leverage the campaign thought ‘Make love without fear’ through the brand ambassador Ranveer Singh.

     

    After making the nation groove to #DoTheRex, Durex brand Ambassador Ranveer Singh launched the campaign by encouraging the youth all over the country to break the silence and engage in an open conversation around safe sex. As a part of the campaign a reality show ‘Rex Talk’ will also be aired on MTV.

     

    Commenting on the campaign, Nitish Kapoor, Managing Director – RB India said, “As a global category leader, Durex is passionate about sexual wellbeing and understands the importance of connecting with youth in the country. Through this campaign we aim to encourage the youth to engage in an open conversation around safe sex and raise awareness around the subject by demystifying the stigma attached to it.”

     

    Sajan Raj Kurup

    On the creative execution of the campaign thought Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, “We are excited to partner Durex in this new strategic direction of encouraging the youth to engage in open conversations around safe sex. What better way to start than to take over the front page of Newspapers and news portals with a powerful message of protecting oneself against bad news.”

     

    To further the messaging and encourage a positive attitude toward sexual well-being, Durex is making available condoms at Re. 1 through the official company website and through online partners Snapdeal and Flipkart.

     

  • Candy Crush to launch designer clothes, handbags; inks licensing deal with Dream Theatre

    Now get Candy Crush Saga clothes, bags, shoes and even candies

    By Ratna Bhushan

     

    Developers of Candy Crush Saga, perhaps the world’s most popular online and mobile game, plans to cash in on its popularity in India by launching high-street designer clothes, handbags, shoes and, of course, candies under the Candy Crush brand.

     

    King Digital Entertainment Plc, the London-based owner of Candy Crush, has signed an exclusive licensing deal with Mumbai-based Dream Theatre, to license and sell Candy Crush branded products across South Asia.

     

    “Since women between 18-25 years have been identified as the primary consumers of Candy Crush, our core focus for extending the game to products is women’s fashion clothing, accessories, handbags, footwear and even home furnishing,” said Jiggy George, founder and CEO of Dream Theatre, an entertainment, sports, fashion licensing and brand management firm.

     

    Dream Theatre is close to signing a contract with a top Indian fashion designer, he said, but refused to name the person.

     

    In July, fashion designer Manish Arora had showcased a fall/winter collection for Amprapali jewellery inspired by Candy Crush.

     

    Mr George said Dream Theatre will also partner a confectionery player to leverage the obvious synergy between Candy Crush and confectionery by launching Candy Crush candies and confectionery.

     

    Candy Crush Saga, a match three-puzzle video game developed by King Digital in 2012 on Facebook, and later as a mobile app for smartphones, surpassed Farmville 2 as the most popular game on Facebook last year, with over 46 million average monthly users. Candy Crush has been installed over 600 million times on Facebook and iOS/Android devices, and was the most downloaded iOS app last year.

     

    It enjoys huge popularity in India too. “The Candy Crush is like a new-age virus – whatever its pros or cons may be,” said Shailendra Singh, joint MD of entertainment and sports marketing firm Percept.

     

    He said recently at a function in Meerut he saw one of the people manning a sweets stall playing Candy Crush on his mobile.

     

    The brand licensing market in India is estimated at $450 million, or about Rs 2,780 crore, at retail sales. It’s not even 1% of the global market estimated at $200 billion, but is growing about 20% a year, helped by online retail and organised retail.

     

    Licensing content and characters emanating from digital games and applications is a fast accelerating trend, replacing television and cartoon characters.

     

    Angry Birds, the first such success, has so far been the biggest hit with two billion downloaded games worldwide. Angry Birds has followed the original game with multiple extensions, animation shorts and an upcoming movie in 2016.

     

    For the Indian market, Dream Theatre, which also has licensing rights for Angry Birds, has launched products across 14 categories, including toys, board games, apparel and stationery.

     

    Angry Birds’ branded products are now available across 1,500 stores besides multiple online platforms.

     

    Mr George said with rights to licences for three digital properties – Candy Crush, Angry Birds and Talking Tom app – Dream Theatre was targeting Rs 150 crore of retail sales within three years.

     

    Globally, the gaming market is forecast to grow to $103 billion by 2017 with mobile gaming doubling its share to 34%.

     

    King Digital’s latest results showed profits down by 20% in the July-September quarter compared to last year, and it has been trying to increase market share in an intensely competitive mobile game industry.

     

    King Digital’s stockmarket debut in March this year was among the worst in the US. The company said it was diversifying beyond its core Candy Crush game and that its ‘non-Candy Crush’ game portfolio is now contributing 49% of its revenues.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • TaxiforSure becomes India's first taxi player to announce a 360 degree brand campaign

    Lowe Lintas unveils new campaign for TaxiForSure

    By A Correspondent

     

    TaxiForSure, leading aggregator of taxi and car rentals, formally launched their new category of Nano taxis in the city recently. The move could be seen as a unique one in the Indian transportation industry so far, making in-city taxi travel even more convenient and affordable.

     

    TaxiForSure co-founders Raghunandan G and Aprameya R marked the launch of the service by flagging off company branded Tata Nano cars. The service has been launched with 100 Nanos in Bangalore and will be expanded to other Indian cities in the coming weeks.

     

    The Nano service will be available exclusively on the TaxiForSure app and mobile site in the ‘Pick Now’ option, which makes a cab available in minutes. The service will be priced at Rs. 25 for the first 2 k.m. and Rs. 10 / km after that, making it the most reasonable and comfortable taxi service available in the city.

     

    Speaking at the launch, Raghunandan G, Co-founder and CEO, TaxiForSure, said, “We are thrilled to announce our new Nano category that offers a great city-driving proposition. We are seeing great traction across 14 cities and we recently completed 3.5 million trips. The aggressive growth that the taxi industry is seeing requires innovative ways to bring more cars onto the road. Tata Nano is a well-loved consumer brand that is perfectly suited for city travel with its small footprint and zippy commute. It is also light on the pockets of our driver partners, who can now become entrepreneurs much more easily. With a brand-new design, well-trained drivers and an intuitive app experience, our customers will be wowed with the Nano.”

     

    The event also saw the launch of the 360 brand campaign for the brand in India. The TVC campaign is slated to go live on December 5 and will feature on Hindi movie, music, lifestyle, business and news channels.

     

    GV Krishnan

    G V Krishnan, Executive Director, Lowe Lintas and Partners said “We are excited to be handling the communication mandate for brand TaxiForSure. For us this campaign matters a lot, especially with all the action in the category and the opportunity to partner a bold and enterprising client.”

     

    Commenting on the launch of the 360 degree brand campaign, Aprameya Radhakrishna, Co-founder and Director, TaxiForSure said “Our customers have given us positive feedback on the pricing, service levels and reliability of TaxiForSure. This gave us the confidence to launch a 360 degree campaign that will help us take our services to a lot more people. TaxiForSure wants to change the customer mind set by getting taxis to be a part of their everyday life and choose TaxisForSure given its affordability and reliability.”

     

    The campaign will be spread across two months panning TV, OOH, Print, Radio and Online.

     

  • The plot is a heartfelt story of a true labour of love

    ‘Banao Pyaar se’ says JSW Cement in new campaign

    By A Correspondent

     

    Ogilvy Mumbai has unveiled a new campaign for JSW Cement. The plot is a heartfelt story of a true labour of love.

     

    The agency decided to tell the product story in an emotional manner, an approach rarely applied to this category. While consumers are always and certainly, very involved in home making, they are not very involved in choosing a cement brand for their homes. They used this emotional hook to tell consumers that when they wait a lifetime to make their dream home a reality, they should take their time in making the most important decision regarding their homes – the decision in choosing the cement for their home.

     

    The main film expresses the emotions of making a home. The two short films talk about specific product benefits – strength and colour. The main film is going on air from 6th Dec and the product films from 12th Dec. The TVC is supported with a 360 campaign.

     

    Navin Talreja, President, Ogilvy – Mumbai & Kolkata said, “Many campaigns use superficial, unreal emotions that lack any insight and then desperately try and connect the same back to the brand proposition. What excites us most about this campaign is that almost every Indian will identify with this insight and the emotion it evokes and it weaves in the brand story seamlessly. Many campaigns use superficial , unreal emotions that lack any insight  and then desperately try and connect the same back to the brand proposition. What excites us most about this campaign is that almost every Indian will identify with this insight and the emotion it evokes and it weaves in the brand story seamlessly. This makes us confident that this will be an effective piece that will help JSW cement break out and enjoy robust growth.”

     

    Rahul Akkara, AVP Brand JSW Cement said, “We were looking at how the competition was addressing its communications and we realised that everyone has been speaking about strength, superiority and so on… we also realised that the end consumer is not so involved in the decision making process of which cement needs to be purchased for his house. He depends largely on the mason, architect and contractor or is also happy with what the builder has given him in his home. The result after 4-5 years – he sees cracks in his house. This communication revolves around how people spend their entire life saving money and compromising on many family moments just to make that dream house, so when it comes to the moment of truth when he has to decide on which cement he needs to put, he should not get in a haste but take his time and build a home with the right cement which will last for generations. Hence we decided to go with the new tag line ‘Banao Pyaar se’.”

     

     

  • Spurred by survey that reveals a host of ill-informed lingerie decisions by women in India Zivame to launch infomercials to make women aware about desirable lingerie habits

    Zivame unveils series of infomercials to promote best practices in lingerie usage

    By A Correspondent

     

    In a bid to educate Indian women on some essential facts about lingerie usage, online lingerie store Zivame.com announced the launch of five new TV infomercials addressing some of the most common lingerie faux pas prevalent in India. The need for an educational approach arose because several of these less than desirable lingerie practices, have health and wellness implications for women. Each infomercial will be of 10 seconds in duration and will be telecasted for a month on leading Hindi and English general entertainment, movies, cookery and music channels.

     

    The insights for the infomercials have been drawn from a survey conducted by Zivame to study lingerie habits of its customers as well as from customer feedback and knowledge it has gathered over the years. The survey brought to fore some shocking facts about women’s understanding of lingerie. Key findings include that that 4 out of 5 Indian women do not know their right size and have been wearing wrong size bras all along. Women are also not aware that the life of a bra is a maximum of six months and often equate expensive lingerie with longevity. According to Zivame’s survey, 53 per cent were still using bras that were more than six months old. The infomercials aim to educate women about such lingerie basics that are important for their health and wellness.

     

    Richa Kar, Founder and CEO, Zivame said, “Our research showed us that a large number of women are shockingly unaware of good lingerie practices – whether it comes to selecting lingerie or using it. As leaders in the category, we believe it is our duty to sensitize all women – whether they buy online or not – about some of the basic do’s and don’ts of lingerie usage, particularly given the health and wellness implications. Television is the best medium for such large-scale reach out and we hope that our campaign will manage to bring about some much needed change in lingerie habits among Indian women. We plan to do more.”

     

  • The campaign revolves around the core idea of 'Whatever be the wedding, we are ready'

    Lowe Lintas unveils another marriage-centered campaign for Tanishq

    By A Correspondent

     

    Taking forward the thought of being the jewellery shop of choice for consumers, Lowe Lintas Bangalore has unveiled a new campaign for Tanishq that portrays the brand as being a jewellery destination for all communities. The campaign revolves around the core idea of ‘Whatever be the wedding, we are ready.’

     

    Weddings in India are an elaborate affair which makes it the single-most important buying occasion for most jewellery buyers across all cultures and communities. Thus while Tanishq offers wedding jewellery for various regions, there is a common misconception that the brand is more for North Indians and does not have a wide selection of traditional wedding jewellery for other communities.

     

    Sharing her thoughts on the new proposition that the brand decided to venture with, Deepika Tiwari, GM – Marketing, Tanishq said, “Being India’s leading jewellery brand, Tanishq is the preferred jeweller for many Indian families. The wedding season is the single largest jewellery buying occasion for most Indian families, across all cultures and communities. In our latest campaign, we wanted to showcase our region-specific collections and communicate the fact that ‘hum kisi bhi shaadi key liye tayaar hain‘. In true Tanishq style, we have done it by using a progressive grandmother as the protagonist to deliver this message. As a brand, we continue to be present across the length and breadth of India, winning the hearts of many.”

     

    The campaign begins with a Punjabi family visiting a Tanishq showroom to select some traditional wedding jewellery for their daughter. The Tanishq salesman asks them what kind of jewellery they would like to see – Tamilian, Bengali, Marathi – and the mother replies Punjabi. As the bride-to-be tries a beautiful wedding set of her choice, her grandmother notices a South-Indian bride trying on some traditional jewellery. The old lady is so mesmerized by her traditional bridal look, that she tells her granddaughter that she shouldn’t get married now. The whole family is stunned. The grandmother continues and tells the girl that since it’s a love marriage she shouldn’t get married to a Punjabi but a South-Indian boy. This way she would have had two types of weddings and two types of beautiful traditional jewellery. The whole family is amused and the Punjabi bride-to-be just laughs it off. She tells her grandmother that she still has ample to time to convince the younger sister about the same.

     

    Commenting on the creative approach taken for the campaign, Arun Iyer, National Creative Director, Lowe Lintas + Partners stated, “When people usually visit jewellery stores, there’s a pre-conceived notion they have about the origins of the jewellery, with the North Indian make being a top-of-mind recall on most occasions. The campaign showcases other options – from various regional settings – that are available for people to choose from and how Tanishq is a one-stop shop for jewellery shopping for any community.”

     

    The campaign has been launched across India and will span several touch-points on air, online, and on ground.

     

  • A leading global luggage brand, Carlton reflects the very best of British design and innovation

    Carlton takes ‘The New Face of Business’ route in new campaign

    By A Correspondent

     

    Luggage brand Carlton has launched its new campaign ‘Carlton – The New Face of Business’. The campaign is designed to tap into new consumer bases and fortify its position in the business luggage category. A leading global luggage brand acquired by VIP Industries in 2004, Carlton reflects the very best of British design and innovation.

     

    Conceptualized by Whyness, the new campaign raises a tribute to the new generation of business leaders and their luggage of choice – Carlton. While retaining the charm of its British heritage, the new campaign subtly points out how business has evolved from the old order. Set against a rapidly shifting corporate environment, ‘The New Face of Business’ campaign showcases Carlton as the perfect travel partner for the new business maverick in his pursuit of the next big idea.

     

    Reflecting on the campaign, Ravi Deshpande, Founder, Whyness shared, “There’s a new breed of business leaders out there. Young, passionate, innovative and ready to rewrite the rules. For whom chasing profits isn’t as important as chasing the big idea. The new Carlton campaign is a celebration of this new business generation and positions Carlton as the luggage of “The new face of business”. We look at Carlton as being young, exciting, up-market and disruptive, vis-à-vis the staid competition.”

     

    Speaking on the campaign, Sudip Ghose, Vice President-Marketing, VIP Industries said, “Young, passionate and always-on-the-go, the new generation of business leaders have their finger on the pulse of business. With the ‘New Face of Business’ campaign, we are directly speaking to this daring new business generation as they make their way to success.”

     

    The Carlton ‘New Face of Business’ campaign is currently on air and will be extended across print, radio and social media platforms.

     

  • The partnership will enable Nestlé to reach out to 50,000 adolescents in a year, across metros, raising awareness about Nutrition Health and Wellness

    Nestle India enters into an agreement with Magic Bus India Foundation

    By A Correspondent

     

    Nestlé India has recently signed an agreement with Magic Bus India Foundation. This initiative is on the lines of the Nestlé Healthy Kids Global Programme that focuses on providing nutrition and health awareness to adolescents.

     

    The programme will reach out to 50,000 students aged between 10–17 years through government schools. The cities, where the programme will be running for a year, include Delhi, Mumbai, Chennai, Bangalore and Hyderabad. Magic Bus, which works on breaking the poverty cycle, one child at a time, will create a curriculum based on Sports for Development (S4D) approach, imparting knowledge about nutrition and a healthy, active lifestyle.

     

    Speaking on this occasion, Etienne Benet, Managing Director, Nestlé India Limited, said, “Being a leading Nutrition, Health and Wellness (NHW) company, Nestlé India intends to enhance the quality of life by creating awareness regarding nutritional health. In line with the already operational Nestlé Healthy Kids Global Programme, we intend to reach out to adolescents across metros in India.”

     

    The Nestlé Healthy Kids Global Programme is adapted in India to create and raise awareness regarding good nutritional practices. Added Benet, “The partnership between Nestlé India and Magic Bus, will promote healthy eating habits amongst children in government schools, basis food availability and accessibility in cities.”

     

    Commenting on the partnership, Sanjay Khajuria, Senior Vice President, Corporate Affairs, Nestlé India said, “In India, we have done an assessment of nutritional needs in the community and want to create and raise awareness regarding good nutritional practices amongst children and adolescents. Through the Magic Bus partnership, Nestlé India will reach out to over 50,000 less privileged children in five metros within the span of a year.”

     

    Pratik Kumar, CEO, Magic Bus India Foundation added, “There is a strong synergy in the commitment towards better health and wellness of both the partners. Along with sensitising parents and teachers, this program will steer adolescent children in marginalised communities towards a life with better awareness and improved life skills, in the journey from childhood to livelihood.”

     

    For the Nestlé Healthy Kids Programme, Magic Bus will create and customise its existing curriculum into three major buckets with the objective of raising awareness on ‘Nutrition and Health’, ‘Getting Active’ and ‘Hygiene and Sanitation’ amongst children in government schools. It will identify and train youth mentors who will be responsible for implementing the sessions in these schools and train them to deliver the curriculum on the ground. The programme also intends to ensure that girls and boys get equal opportunities to play and learn. An awareness drive for gender sensitisation will form an integral part of the programme.

     

  • The award-winning DJ would be performing in Delhi on 19th and in Bangalore on 21st Dec, 2014

    Karbonn comes on board as Title Sponsor for DG India Tour 2014

    By A Correspondent

     

    Karbonn India has announced its association as the title sponsor of the David Guetta India Tour 2014. The Grammy award-winning DJ would be performing in Delhi on 19th and in Bangalore on21st Dec, 2014 enthralling the electronic music lovers of the country with his musical hits.

     

    Universally accredited with being one of the first DJs to open up the world of electronic dance music to global audiences, David Guetta has established himself as a true, modern day dance icon with a huge following in the subcontinent.

     

    Karbonn India would be running several Twitter contests to engage with the users. Participants would need to follow Karbonn’s page on Twitter (https://twitter.com/Karbonnmobiles) and answer five questions to stand a chance to win couple passes to the concert. Additionally, a lucky winner each from Delhi and Bangalore will get an opportunity to get up-close and personal with the DJ.

     

  • The first issue of the e-zine was unveiled by actor,Tisca Chopra along with Arun Nanda, Chairman, Mahindra Holidays

    Mahindra Holidays unveils Club Mahindra Teddy Travelogues

    By A Correspondent

     

    Mahindra Holidays & Resorts India Limited (MHRIL) has announced the launch of Club Mahindra Teddy Travelogues, India’s first crowd-sourced travel e-zine for children. This quarterly e-zine is open for readership by all and is available at www.clubmahindra.com/teddytravelogues/. The first issue of the e-zine was unveiled by actor,Tisca Chopra along with Arun Nanda, Chairman, Mahindra Holidays recently.

     

    Club Mahindra Teddy Travelogue invited entries from children across the country in eight categories – My Family Holiday, Holiday Stories, My Favorite Travel Companion, Young Traveler, The Rhyme Journey, Why Travel?, Holidoodle and Delicious Diary. Children from all over India shared their holiday stories, paintings, videos, photos, poems, holiday doodles and food related stories to be published in this unique e-zine.

     

    The entries were shortlisted and judged by an eminent panel comprising children’s author Neeru Nanda, TV actor Shakti Arora of ‘Meri Aashiqui Tumse Hi” fame on Colors, Tamil actor Mathivanan Rajendran, celebrated photographer Radhakrishnan Chakyat and education leader Miss Mehar Zariwala. The winners were notified through direct communication and the prizes have been sent to their respective locations. Mumbai winner Siri Parashar, a bright seven year old travel enthusiast from Thane was also present at the event to launch Teddy Travelogues.

     

    Speaking on the occasion, Arun Nanda, Chairman, MHRIL, said, “Children love to travel and experience new things. At Club Mahindra, we aim to make this into an enriching experience by creating special moments for them at our resorts. Club Mahindra Teddy Travelogues will help us in capturing these special moments and sharing them with the rest of the world.”

     

  • Leading singer Shaan brings heartfelt message to life with a soulful video

    ‘Jagaiye apne andar ka officer’ with Officer’s Choice new anthem

    By A Correspondent

     

    Leading spirits company Allied Blenders and Distillers Pvt Ltd (ABD) has launched a campaign titled “Jagaiye apne andar ka officer”. The new campaign captures the needs and aspirations of the common man, to constantly do well and make the right choices in life. The soulful voice of leading Bollywood singer ‘Shaan’ injects life into the lyrics… to awaken the Officer within you.

     

    The film opens with a boy riding his bicycle and he notices aninjured pigeon lying on the road.He stops to pick him up and carefully places the bird in his helmet and takes him away. In the second story a huge fire breaks out in a residential building and a shocked cameraperson goes beyond the call of duty to rescue an old woman stuck in the building.By using relevant slice of life situations, the video inspires the common man to go above and beyond the ordinary anddiscover his own self esteem.The campaign positions Officer’s Choice as a brand that believes in doing the right things for the larger good and encourages the common man to do the same.

     

    Speaking on the occasion, Ahmed Rahimtoola, Senior VP, Marketing, ABD, said, “The new campaign is based on the righteousness platform through a deep and insightful understanding of the target group. It is a tribute to those who have stood up for what they believe in. No matter what obstacles they face, they will always do the right thing. The campaign embodies the aspirations of the common man who wants tobe recognized for his deeds. Officer’s Choice has taken a bold step to position the brand on the righteous platform and take up social issues.”

     

    “I saw this anthem as an opportunity to impact, and inspire the lives of a generation. This opportunity truly inspired me to awaken the True Officer within myself, and drive home a powerful, yet heartfelt message – that of making the right choices in each of life’s situations, and reach out to those in need. I took it on as a responsibility to bring a change to the society, by inspiring common people like you and I to go above and beyond their call of duty to make this world a better, safer place – without chasing any external gratification whatsoever. Watching this idea come to life with video and audio, in the soulful voice of Shaan, reaffirmed my belief in the ability of advertising to lead a change.” said Atul Purohit, Creative Director, Metaphor.

     

    Credits

    Client: Allied Blenders and Distillers

    Agency: Metaphor

    Creative Team: Atul Purohit

    Client Servicing: Vinay Khilnani

    Production House: Film & Shots

    Director: Aman Sachdeva

    Producer: Aman Sachdeva