MxMIndia

Category: PRODUCTS

  • The digital campaign for its offering Smoky Red, is a quirky take on popular Bollywood tunes

    KFC launches digital campaign for spicy grilled chicken offering

    By A Correspondent

     

    KFC has launched its latest ad campaign titled #DilMeinGrill. The digital campaign for its offering Smoky Red, is a quirky take on popular Bollywood tunes.

     

    Talking about the campaign, Moksh Chopra, Chief Marketing Officer, KFC India said: “We love surprising our consumers by adding our own flavour to all things popular and trendy, that is what we call the KFC twist on otherwise mundane things. The take on the ‘grilled’ aspect of Smoky Red through a pun on popular Bollywood numbers was both quirky and befitting. The #DilMeinGrill campaign also presents the Colonel in a never-seen-before avatar and is sure to get KFC fans grooving.”

     

    Added Shailender Mahajan, Senior Creative Director, Ogilvy India: “We wanted to make the campaign unique and distinctive so that ‘Grill’ as a word sticks in the consumer’s mind. Hence, we built on the association of ‘Dil & Grill’ with catchy Bollywood numbers that immediately strike a chord. Consumers also get to witness a quirky side of the Colonel in this campaign.”

     

     

  • Tanishq launches a series of videos for their new campaign “Welcome to Tanishq – Aapke apne hain hum”

    Tanishq launches new ad films

    By A Correspondent

     

    Tanishq has launched its latest ad campaign created by Lowe Lintas. The campaign speaks about “customisation, purity and range of products” that Tanishq offers to their customers.

     

    Speaking about the film, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said: “Through this campaign, ‘Welcome to Tanishq – Apke apne hain hum’, we wanted to depict the crucial aspects like customisation, purity and wide range of products; that Tanishq aims to provide to each of their customers, along with best in class retail experience. The making of these series of videos and working on delivering the thought behind them have been a pleasure and we hope these would go on to serve their purpose well.”

     

    Said Sagar Kapoor, Creative Head at Lowe Lintas: “The creative challenge for us was to communicate the little known, but very relevant, aspects about the brand in an interesting way. Our inspiration came from the actual experiences of the store staff. They have seen the customers react in the most delightful way when they were told about things they weren’t aware of like customization, regional jewellery etc. This to us was a great way of giving them information on Tanishq, just the way they will accept it.”

     

     

  • To be supported by an extensive social media campaign

    Quaker Oats launches new film with Chef Vikas Khanna

    By A Correspondent

     

    Quaker has unveiled a new film under its ‘Fuel for the Real Fit’ campaign. The film applauds the varied roles in the life of women and showcases how the product provides them with the right fuel to keep them going.

     

    Speaking about the campaign, Dilen Gandhi, Senior Director Marketing, Foods Category, PepsiCo India said: “We often come across individuals, who inspire us to go beyond the ordinary by challenging themselves at every step. It’s their determination and resilience that keeps us going through our journey of donning multiple hats sometimes as a doting mother, a multitasker and more. Our new film is an ode to the spirit of such ordinary individuals, who strive to succeed in their ordinary lives – making their lives more meaningful and inspiring the larger audience out there. We are confident that the consumers will connect and relate to the campaign that holds a message for all.” 

     

    Throwing light on the creative aspect of the campaign, Varun Channa, Senior VP and Managing partner, Wunderman Thompson added: “We extended the campaign with a new story, but this time we looked at things with a new perspective and a wider lens, and what came out was the story of a woman – a role like no other, or perhaps a thousand brought together as one. The odd working hours, the balancing of work and family, juggling every role in between and still managing to get up and do it again the next day personifies not only the Real Fit, but also gives a fresh perspective to how we imagine Real Fitness to be. The film is fast-paced, gritty and fearless, and culminates beautifully with a warm touch, which has always been the philosophy of Real Fitness.”

     

     

  • The agency introduces six months of maternity leave with an extension of additional six months of flexible hours

    WatConsult launches its new initiative #FlauntTheGap

    By A Correspondent

     

    Most women, after attaining motherhood face a dilemma of whether they should put their career first or family first. If she picks the former, she is judged for not caring enough for her child, and if she chooses the latter, her CV is augmented with a huge gap between jobs.

     

    With an aim to change this thought, WatConsult has launched a new campaign, #FlauntTheGap. Launched on Mothers; Day, the campaign leveraged all social media platforms enabling new mothers to apply at moms@watconsult.com for suitable jobs at WatConsult.

     

    The agency also altered its maternity policies this year by extending a hand towards creating some balance for new mothers in their personal and professional life by granting them six months of maternity leave, extended by six months of flexible hours.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO, WatConsult said: “At WatConsult, we understand the increasing demands that employees face in their personal as well as professional life and recognize that their career is just one of the many aspects of their life. The new HR policy changes have been designed to accommodate these demands and provide an atmosphere to thrive personally and professionally. This is a step to encourage more mothers to pursue their careers even after attaining motherhood.”

     

     

  • The business will be managed out of the agency's Mumbai office

    Havas to manage integrated comms mandate of Citroen

    By A Correspondent

     

    European auto major Groupe PSA has entered the Indian market in April 2019 with the launch of Citroën. It has tasked Havas Creative India to manage its integrated communications mandate which includes handling the creative, social and digital creative duties including reputation management.

     

    Citroën aims to launch its first car in Indian market before the end of 2020, in line with its core proposition ‘Inspired By You’. Havas Creative India will partner with Citroën for the launch with brand strategy and amplification customised for the Indian market.

     

    The business will be managed out of the agency’s Mumbai office, and work on the account has begun, we are told.

     

    Said Roland Bouchara, Senior Vice President, Sales and Marketing, Citroën India: “India is a key focus market for the internationalisation initiative of PSA Groupe. Citroën is a truly International brand present in 90 markets with 1.05 million sales in 2018 and a strong history. It’s a French brand, which in 2019 celebrates its centenary. Havas Creative’s consumer-centric approach has made us believe that they are the right partner for us. We are confident this partnership will enable us to launch the Citroën brand in India and create awareness amongst our local target audiences.”

     

    Added Rana Barua, Group CEO, Havas India: “Over the last three decades, Citroën and the Havas group have shared a beautiful and legendary partnership, in building this Iconic brand which has resulted in stellar and memorable work.  We are proud to get an opportunity to partner brand Citroën a successful international brand in the dynamic Indian automobile market, with our ‘Together’ strategy that encompasses simplicity and effectiveness.”

     

     

  • Unveils a musical commercial video featuring the duo

    Himalaya Men gets Virat Kohli & Rishabh Pant as brand ambassadors

    By A Correspondent

     

    The Himalaya Drug Company has signed on Virat Kohli and Rishabh Pant as official brand ambassadors for Himalaya Men Face Care Range. They will be seen rapping to the latest proposition by the brand.

     

    Said Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company: “With male grooming emerging as one of the fastest growing sectors in India’s Personal Care segment, Himalaya MEN will play an important role in the new trend of looking good. The concept of “Looking Good…And Loving It” brings to life a unique amalgamation of style as well as the brand vision of “Wellness in Every Home and Happiness in Every Heart”. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolise the brand’s promise to make every young man look good and feel confident,”

     

     

  • #TradeSmartWithAngel: Angel Broking Mobile App with Rule-based investment engine

    Angel Broking presents solutions to investor woes, in latest ad film

    By A Correspondent

     

    Angel Broking has launched its latest ad film that highlights a series of dramatised hurdles that the customer normally has to undergo while trying to trade.

     

    Said Prabhakar Tiwari, Chief Marketing Officer: “There are multiple players operating in the broking industry today. While consumers have a plethora of options to choose from, the issue mostly lies with the user experience. Limited infrastructure to support the tech-led services being offered has put off many consumers due to the multiple problems that they have to face while attempting to invest. Backed by the user-friendly nature of ARQ, Angel Broking mobile app is a holistic solution for consumers to invest in a seamless manner. The TVC, too, aims to showcase the seamless nature of Angel Broking mobile app to make investments, without having to encounter any hindrances.”

     

    Speaking about the campaign, Rajdeepak Das, MD India & Chief Creative Officer Leo Burnett South Asia added: “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light – hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is Angel Broking’s mobile trading app which is powered by the ARQ technology that allows the customers to manage their wealth and investments in an efficient and organised manner.”

     

     

  • The account will be handled out of Lowe Lintas Bangalore, and the scope entails building online and offline brand campaigns for Lenskart

    Lenskart mandates Lowe Lintas for creative

    By A Correspondent

     

    Eyecare brand Lenskart has partnered with Lowe Lintas for its creative advertising.

     

    Speaking about the appointment of Lowe Lintas, Peyush Bansal, CEO, Lenskart said: “At Lenskart we live and breathe disruption. The journey to choose a spectacle for oneself should be an easy and seamless one. And we are here to break the notion of spectacles being boring or serious, however one looks at it. We are all excited and we are looking forward to this partnership to bear fruitful results and unparalleled success”.

     

    Added Hari Krishnan, President, Lowe Lintas: “Lenskart has triggered a revolution in the eyewear category with its unique innovations and we look forward to matching up to their ingenuity. This is going to be an exciting journey for both Lenskart and us, and we look forward to building a legacy for the brand for years to come.”

     

    The account will be handled out of Lowe Lintas Bangalore, and the scope entails building online and offline brand campaigns for Lenskart.

     

     

  • The jewellery brand has launched a series of videos of under their unique brand campaign

    Mia by Tanishq launches #MeInAction

    By A Correspondent

     

    Mia by Tanishq, has launched a brand campaign, #MeInAction, which celebrates the women of today. To truly bring their #MeInAction brand campaign to its finest, the brand has collaborated with three iconic celebrities of the digital space; Sobhita Dhulipala, Shriya Pilgaonkar and Maanvi Gagroo from the fame of ‘Made in Heaven’, ‘Mirzapur’ and ‘Four More Shots Please’, to launch a series of 12 videos, with each video individually introducing women from different walks of life.

     

    Said Bhavishya Kelappan, Business Head, Mia by Tanishq: “The modern Indian woman of today is always on the move, putting her thoughts into action. To celebrate these dynamic thinkers, Mia is proud to launch the new #MeInAction video series, which highlight the unique personalities of each woman, and how they give life to their ideas. They always bring their very best to the table, and Mia wants to take this opportunity to be the perfect platform for all the women out there to come forward and share their own inspiring stories.”

     

     

  • Shoppers Stop will donate 1 against every beauty category bill towards the cause of acid attack survivors to give them the courage to restart a new life

    Shoppers Stop celebrates women in new campaign

    By A Correspondent

     

    Leading retailer Shoppers Stop has in its latest campaign It’s our Time reached out to its largest customer base of women.

     

    Commenting on the campaign, Uma Talreja, Customer Care Associate, Chief Marketing & Customer Officer said: “The campaign is a bold but positive expression of women who want to be a part of progressive times, through their own progress. It touches upon real barriers that women have been trying to overcome in order to have equal representation. Women audiences are important not just for shopping, but their social influence is also extremely important, as is their contribution in building a more whole some workforce. At Shoppers Stop, almost half our revenues come from women’s categories, we are also the leading retailer for premium beauty. Women are important segment that we want to grow our relevance for through both product and marketing actions. This campaign is an important step towards that.”

     

    Added Vineet Mahajan, Head of Art – India, Contract: “That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard. We thought it’s time we said the unsaid. That the world actually took a lot of time in getting ready for women. #ItsOurTime takes on a stereotype and leaves with a much larger statement. One that needs to be said right now.”

     

    Additionally, as a socially responsible brand, Shoppers Stop will donate 1 against every beauty category bill towards the cause of acid attack survivors to give them the courage to restart a new life.

     

     

  • And this is what the India cricketer said: It is a well-known fact that Madras and its people hold a special place in my life… to associate with a Madras-born brand like Indian Terrain felt natural and appealing.”

    Indian Terrain signs Dhoni as Brand Ambassador

    By A Correspondent

     

    Leading menswear brand Indian Terrain has signed cricketer Mahendra Singh Dhoni as its Brand Ambassador.

     

    Speaking on the occasion,  Venky Rajgopal, Founder Chairman, Indian Terrain Fashions Limited said: “We are elated to welcome Mahendra Singh Dhoni to the Indian Terrain family. Our brand is represented by the ‘Spirit of Man’ logo and we believe that Mahendra Singh Dhoni truly exemplifies all the attributes that our brand stands for. His inspiring presence, strategic thinking ability, quiet fortitude and power packed performances on and off the cricketing field, make him the ideal representative of the brand to our consumers and youth of today. His popularity across the country will help take the brand to the next level.”

     

    Added Dhoni: “I am extremely delighted to be the brand ambassador of Indian Terrain. It is a well-known fact that Madras and its people hold a special place in my life, for the love and acceptance that has been bestowed on me over the years. To associate with a Madras-born brand like Indian Terrain felt natural and appealing. The brand seamlessly mirrors my off-the-field style. I look forward to an extraordinary innings with the brand!”

     

  • The TVC has been created by Wunderman Thompson

    Ganga, Sachin, Rahman and Apollo

    By A Correspondent

     

    Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign, Ganga: the River of People, covering television, digital, print and cinema mediums. Musician and singer A R Rahman has composed and sung a song for this television commercial created by Wunderman Thompson.

     

    Notes a communique: “Apollo Tyres’ new TVC marries what brand Apollo, Sachin and Ganga symbolise — the spirit that keeps India on the move towards progress. The track composed by A R Rahman brings alive the spirit beautifully and makes for a memorable piece.”