MxMIndia

Category: PRODUCTS

  • The new TVC has been conceptualised by BBH India

    JK Tyres unveils new aspirational ad campaign

    By A Correspondent

     

     

    Indian tyre major JK Tyres has launched its latest ad film that seeks to build on the premium imagery of the brand and establish connect with the youth.

     

    Talking about the commercial created by BBH India, Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said: “The new TVC highlights our core brand values of determination, passion and unwavering commitment towards realising dreams. The new commercial showcases the emotional connect we have with our customers who like to stay in total control, be it on small car or luxury sedan. We cherish our association with Armaan Ebrahim and his journey to success has encouraged millions of youngsters to dream big and never lose sight of the goals. This is a true reflection of our brand philosophy.”

     

    The advertisement has been directed by Ruchi Narain with Picture Perfect Films as the production house.

     

     

  • It is imperative for Badshah to have its communication directed towards the latest trends

    Gemius retains the creative and digital mandate of Badshah Masala

    By A Correspondent

     

    Gemius, a full-service and social media agency, has retained the account of Badshah Masala for the third consecutive year.

     

    Confirming the news, Anushree Pacheriwal, Co-founder & Creative Director, Gemius, said: “It’s an honour for us to continue such a solid association with Badshah Masala, a great start to the year for Gemius! Over these past two years, our focus has been on building the brand’s online presence and engaging audiences with it through various digital campaigns consisting of interactive & relatable content. Being an FMCG brand of such a scale, it is imperative for Badshah to have its communication directed towards the latest trends and digital media is the fastest & most accessible way to do it.”

     

    Added Hemant Jhaveri, Managing Director, Badshah Masala: “Gemius has been able to maintain Badshah’s core values while simultaneously keeping the brand’s digital communication engaging & topical. We have seen the brand’s presence grow each year and are extremely happy to renew our creative association with them, hoping the same in the future.”

     

  • Brand messaging revolves around new tagline "taalo nahi, Policybazaar.com se le daalo"

    Policybazaar.com gets Yamraj 2.0 to deliver insurance message to masses

    By A Correspondent

     

    Policybazaar.com has launched a new television commercial series featuring its brand ambassador, actor Akshay Kumar, donning the avatar of Yamraj 2.0.

     

    Speaking about the launch of the new TVCs, Sai Narayan, Associate Director and Head of Marketing, Policybazaar.com and Paisabazaar.com said: “Our latest TVCs featuring our brand ambassador Akshay Kumar as Yamraj 2.0 is aimed to ingrain a strong message among all i.e. don’t delay buying the right insurance cover that your family deserves, buy it now.  The TV commercial also highlights the ease of comparing & buying term and health plans online for all at a very reasonable rate/month. While it is easy citing excuses to avoid buying insurance protection products. Remember, only a decision today will help build a better tomorrow for you and your family.”

     

     

  • The new brand thought underscores the positive role of optimism while starting new journeys

    Colgate India inspires people to smile in its latest campaign

    By A Correspondent

     

    Colgate-Palmolive  has introduced its new brand expression ‘Smile Karo Aur Shuru Ho Jaao’. The campaign was launched through two new TVCs that aired during the first qualifying match at the IPL 2019.

     

    Commenting on the new campaign, Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said: “At Colgate, we believe that everyone deserves a future to smile about. A smile is symbolic of hope, courage, confidence, and optimism – and those are exactly the sentiments we want to inspire among our consumers by encouraging them to Smile Karo Aur Shuru Ho Jaao. Wear your healthy and confident smile and face the world with optimism, and be assured that your smile is protected and cared for by Colgate, always.”

     

    Created by Redfuse Communications and produced by Equinox Films, the two TVCs are meant to encourage people to get started with a smile. Said Sanjay Sipahimalani, Creative Director, RedFuse Communication: “Smile Karo Aur Shuru Ho Jaao is a simple yet powerful message. In a world full of changes and opportunities, we believe an optimistic outlook can go a long way in fulfilling your aspirations… and we hope to inspire this optimism, everyday in everyone by reminding them to Smile Karo Aur Shuru Ho Jaao.”

     

     

  • Sara Ali Khan is the official brand ambassador for TBZ-The Original Jewellery

    Sara Ali Khan to endorse TBZ jewellery

    By A Correspondent

     

    Sara Ali Khan has united with leading jeweler Tribhovandas Bhimji Zaveri to introduce its affordable collections for today’s modern woman. As part of her new association, Sara will endorse TBZ-The Original and promote its various offerings.

     

    Said Raashi Zaveri, Director, Tribhovandas Bhimji Zaveri Ltd, said: “It gives us immense pleasure to welcome on board, one of the most promising debutante superstars of Bollywood – Sara Ali Khan. Our new collections are meticulously crafted for today’s modern woman and Sara will play an integral role in promoting the brand’s portfolio further in India. We are excited to work in partnership with Sara and wish to do great work with her in the coming year,” she added.

     

     

  • The campaign has already witnessed over 200 million viewership across social media

    Dollar’s pro-election campaign says #UngliUthanaFitHaiBoss

    By A Correspondent

     

    Dollar Industries reports much success to its #UngliUthanaFitHaiBoss digital campaign.

     

    Said Ankit Gupta, Vice President, Dollar Industries: “The campaign primarily caters to the young and first time voters. The Idea behind this campaign was to connect with the youth. We wanted to make the campaign that is conversational and have an emotional connect on the viewers. Most of us always talk about the problems but never think about the solutions. Through this campaign we want communicate that everyone should vote for their rights.”

     

    The campaign has been conceptualised by Lowe Lintas . The digital agency is Digital Abhiyan. Chaikhari Films is the production house and Amit V Pandirkar is the director of the films.

     

     

  • Introduces a brand-new line of French fragrances to the Indian market

    Envy appoints Akshay Kumar as its brand ambassador

    By A Correspondent

     

    Envy has roped in in-the-news actor Akshay Kumar as brand ambassador for its deodorants and perfumes.

     

    Speaking on the appointment, Saurabh Gupta, Director (Marketing & Sales) – Envy – Vanesa Care, said: “We were looking for someone who resonates with the youth of today to represent the brand Envy. And we couldn’t have found anyone better than Akshay who is indisputably a youth icon of India. The message he delivers through his body of work always speaks directly to the masses. Hence, he perfectly captures the brand’s ethos. Furthermore, his sense of style, aura, and the connection he shares with the millennial generation is something which will surely help us to enhance the brand recall value amongst our target audience.”

     

     

  • The account was won after a multi-agency pitch

    Brandwizz Communications wins digital mandate for Khadim’s Footwear

    By A Correspondent

     

    Brandwizz Communications has bagged the digital mandate of Khadim’s Footwear. The account was won after a multi-agency pitch involving several comprehensive rounds of presentations.

     

    Commenting on the appointment, Rittick Roy Burman, Head – Merchandising & New Initiatives, Khadim India said: “We at Khadim’s are fully ready to exploit digital media to engage with our consumers both in the online and offline channels. Brandwizz has an extensive team which can help us to pull off a 360-degree digital marketing plan. We are thrilled to join hands with them for our digital journey.”

     

    Sayak Mukherjee

    Talking about the win, Sayak Mukherjee, Co-Founder, Brandwizz added: “We are truly honoured to have Khadim’s Footwear on-board. The fashion and footwear industry across India is growing by the minute in the retail as well as online space. As Khadim’s continues to expand its geographic footprint, our aim is to exploit the digital medium to reach the millennial and the new generation consumer. We are excited and are looking forward to a very fruitful association.”

     

     

  • Myntra has launched ‘Go Myntra-la-la’ ad film

    Virat Kohli and Anushka Sharma sing along in Myntra’s latest ad film

    By A Correspondent

     

    Myntra has launched ‘Go Myntra-la-la’, a brand campaign that brings alive the “joyful experience of shopping for fashion on the brand’s platform”. The campaign kicks off starring Myntra’s brand ambassadors Virat Kohli and Anushka Sharma.

     

    Said Amar Nagaram, Head, Myntra-Jabong: “Myntra has transformed the overall dynamics of the online fashion industry by offering shoppers unmatched experiences.  Technology is enabling us to understand consumers and their fashion needs, resulting in the development and implementation of several innovative features and conveniences on our platform, which have been highlighted vividly in this new campaign.”  He further added, “The association of Bollywood and Sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”

     

     

  • The new campaign highlights the exclusive benefits Airtel customers get as part of its #AirtelThanks program

    Taproot relives the ‘Har Friend Zaroori Hota Hai’ magic with new campaign

    By A Correspondent

     

    To showcase the wide range of benefits of its recently re-launched customer program #AirtelThanks, Airtel has rolled out a new brand campaign, which we believe relives the ‘Har Friend Zaroori Hota Hai’ freshness created by Taproot not many moons ago.

     

    The new campaign, also conceived by Taproot Dentsu, takes a break from Airtel’s high speed 4G network imagery and has a refreshing and youthful feel. It will have a 360-degree media mix across multiple touch points including – TV, radio, digital, outdoor and cinema.

     

    Said Shashwat Sharma, Chief Marketing officer, Bharti Airtel: “This is a path breaking campaign in our brand journey that is built on customer obsession. #AirtelThanks is our way of rewarding our valued customers with some super benefits that not just add value but also differentiate the whole smartphone experience on our network. Our ambition is to build #AirtelThanks into a world-class platform in collaboration with our partners and take customer delight to the next level.”

     

    Added Agnello Dias, Chairman and Co-Founder, Taproot Denstu: “Airtel has one of the most loyal customer base in the country and Airtel Thanks is the brand’s way of acknowledging that loyalty through a range of rewards and benefits that are available only and only to Airtel customers. You won’t find these online or offline or through any other programme. This campaign kicks off the comprehensive first batch of benefits and there will be a continuing slew of more in the future… some of which even money can’t buy.”

     

     

  • Create 60-second videos using a smartphone and post them on Instagram; every week

    Samsung launches campaign empowering young millennials

    By A Correspondent

     

    Consumer electronics brand Samsung has launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones.

     

    Said Ranjivjit Singh, Chief Marketing Officer, Samsung India: “At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young millennials are a most vivacious, socially conscious lot, driven by a zest for India. Moreover, they are digital natives who live in the ‘Era of Live’ and video is fast becoming their medium of expression. #IndiaReadyAction is tailor made for them to express themselves,” said Emmanuel Upputuru, Chief Creative Officer, Cheil India.

     

    Added Emmanuel Upputuru, Chief Creative Officer, Cheil India: “For the #IndiaReadyAction campaign, we wanted to marry the social consciousness of Gen Z and millennials, their pride in India and their new found passion for videos. The campaign challenges Gen Z and millennials to break stereotypes and change perceptions about India in the eyes of the world. We hope their videos will be really powerful.”

     

     

  • It highlights the absurdity of paying brokerage

    NoBroker.com launches new multicity ad campaign

    By A Correspondent

     

    NoBroker.com has launched a multicity ad campaign that underlines the absurdity of paying brokerage in residential real estate. Conceptualised by Ralph&Das, the ad film speaks to the home-owners who have been paying almost a month’s rent as brokerage for very little value addition by brokers. It urges them to list their properties on NoBroker.com where they can rent it out for free.

     

    Launched across Mumbai, Pune, Bengaluru, and Chennai, the ad campaign targets homeowners and landlords who consume more TV than online media. The campaign will be aired across English as well as regional news channels along with GECs. It would be amplified through a diverse mix of media such as TV, radio, digital, OOH, and cinema.

     

    Commenting on the latest campaign, Saurabh Garg, co-founder and CBO of Nobroker.com said, “The concept and amount of brokerage charged for services in real estate in India is quite absurd. Also, owners are very emotional about their house. Through this ad, we aim to reinstate the fact that the sum of money that anyone is expected to give as brokerage is totally not worth the service. Once the information asymmetry in real estate is solved there is very little value that a broker adds to the house-hunting/renting process. Our commercial speaks to owners to question the justification for this amount. We are targeting owners who are financially smart and understand the logic of why paying brokerage is absurd.”