MxMIndia

Category: PRODUCTS

  • Katrina will be the face of Lenskart for the next two years

    Lenskart ropes in Katrina Kaif as brand ambassador

    By A Correspondent

     

    Leading eyewear company Lenskart has announced Bollywood star Katrina Kaif as its brand ambassador. Kaif will be the face of Lenskart for the next two years and would also feature in the brand’s new campaign.

     

    Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said: “Lenskart as a brand is all about fun, fashion, playfulness and friendliness. Katrina, we feel, is all of this too naturally, hence a perfect fit and not a forced fit”. He further added: “We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness’. Katrina fits this the most. Her song ‘Kala chashma’ was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well”.

  • The campaign will be launched in the first week of November and will be on air for a period of three months

    Cipla to demonstrate ways to prevent Obstructive Airway Diseases

    By A Correspondent

     

    Cipla is set to unveil a mass media campaign to educate and encourage patients suffering from Obstructive Airway Diseases (OAD) to smartly manage and control the disease. The campaign will be launched in the first week of November and will be on air for a period of three months across television, print and social media platforms.

     

    Roping in the best communication talents from the industry, while the creative mandate will be with Grey Group India, Impact Public Relations will drive the entire gamut of stakeholder outreach programs and WatConsult will be responsible for the digital and social media platforms.

     

    Said Nikhil Chopra – Head India Business, Cipla: “Myth-busting around inhalers and awareness about OADs being manageable will be the prime focus of the campaign. We aim to normalise inhalers and debunk the misconceptions around it. Our storytelling follows an approach which will help demonstrate the fact that patients have a smarter and effective way to treat asthma. I am glad that Grey Group and Impact Public Relations have come on board to support us with their core expertise in driving this behavioural and attitudinal shift.”

     

  • The campaign is running on all popular TV channels

    Dailyhunt rolls out its new campaign, #NewsKaDailyDose

    By A Correspondent

     

    Leading news and local language content platform Daiyhunt has partnered with What’s Your Problem to launch a TV campaign – India Reacts.

     

    Commenting on the new ad campaign, Virendra Gupta, Founder & CEO, Dailyhunt said: “At Dailyhunt, we have been constantly innovating and have evolved to be the best destination for content in local Indian languages. We take pride in describing ourselves to be the single largest news platform of local languages. With the latest campaign, we want to highlight the current trends related to digital news consumption pattern in India.”

     

    Said Amit Akali, Joint MD and Creative Head– Creative and Content – What’s Your Problem: ““The ‘what to say’ and strategy is as important for any brand, as the creative. Thus, we decided to go back to the basics and demonstrate how the brand has been giving 15 crore Indians all the news and info they need. As a creative hook, we latched on to what news makes anybody do; laugh, cry, get irritated, frustrated, happy, smile – basically react! We purposely kept the narrative simple and showed people all over India reacting in different ways, revealing eventually that it was all thanks to Dailyhunt. To add interest, we decided to make a ‘reaction track’ and render the reactions musically.”

  • One of the key agenda will also be to drive awareness about the stories behind the brand's collections

    Gozoop wins digital mandate for HRX by Hrithik Roshan

    By A Correspondent

     

    Integrated communication agency, Gozoop has won the digital mandate for HRX by Hrithik Roshan. As part of the mandate, Gozoop will manage the HRX digital assets such as Facebook, Twitter, and Instagram to strengthen consumer loyalty and acquire new relationships with the brand. One of the key agenda will also be to drive awareness about the stories behind the brand’s collections.

     

    Commenting on the appointment, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said: “We are delighted to partner with a brand that values a digital first approach to connect with its audiences in today’s times. We look forward to leveraging our experiences and insights to help brand HRX win in this new world.”

     

    The mandate includes social media strategy, content marketing and creative strategy across digital platforms. With this partnership, Gozoop has bagged another strong fashion and retail brand player in its portfolio.

  • Naz foundation and Slum Soccer are new NGOs on board to receive support

    Yuvraj Singh unveiled as Laureus brand ambassador

    By A Correspondent

     

    Mercedes-Benz India reinforced its commitment towards society by using the power of sports to bring about a change amongst the underprivileged children. Fostering its association with Laureus Sport for Good for the second year, Mercedes-Benz India will fund developmental programmes for two new NGOs- Naz Foundation and Slum Soccer. In addition MercedesBenz India will continue to fund existing Laureus-supported partners Oscar Foundation and YUWA.

     

    Strengthening its association with India, Laureus Sport for Good has announced Indian cricket star Yuvraj Singh as a Laureus Ambassador. Laureus Sport for Good supports children and young people, using the power of sport to help them overcome violence, discrimination and disadvantage, proving sport’s ability to change the world. The global organisation supports more than 100 programmes in 35 countries.

     

    Said Roland Folger, Managing Director & CEO, Mercedes-Benz India: “If steered by leaders with the right intent and attitude, sport can be a positive, character-building experience for the youth of a country. As the inventors of the automobile, Mercedes-Benz has always focused on creating a positive influence in the lives of people worldwide. By taking this association forward with our global partner Laureus Sport for Good Foundation, we intend on pursuing our brand philosophy with greater rigour by using the power of sports as a social development tool. By bringing on board two more reputed organizations–NAZ Foundation and Slum Soccer, we are hopeful of seeing greater opportunities to realize the hidden potential of the youth of this country.”

     

    Commented Andy Griffiths, Global Director at Laureus Sport for Good: “At Laureus Sport for Good, we know that sport enables children and young people to overcome violence, discrimination and disadvantage in their lives. With the invaluable help and support of Mercedes-Benz India, we now have the opportunity to support more fantastic programmes here in India, using sport to support children, particularly girls, to go further in education and play a full role in their communities.”

  • Hathway will provide high-speed fibre broadband subscribers YuppTV subscription as part of the monthly plans

    Hathway partners YuppTV to offer digital entertainment

    By A Correspondent

     

    Hathway has partnered with YuppTV to offer live TV and on-demand entertainment content to customers. Hathway will provide high-speed fibre broadband subscribers YuppTV subscription as part of the monthly plans.

     

    Speaking on the alliance, Rajan Gupta, MD, Hathway said:”The entertainment consumption landscape has changed, the control has shifted to the consumers who can decide what they want to watch at their convenience on multiple devices. The key to this shift is high speed broadband and very affordable price point that makes watching and streaming video a pleasure. No wonder terms like binge watching and OTT original content has gained prominence in quick time. We, at Hathway, are at the right time at the right place and with the right partnership to accelerate this evolution of new age of entertainment. YuppTV gives our customers access to a multitude of entertainment choices making this a win – win situation to not only Hathway and YuppTVbut most importantly our customers, who can experience real choice when it comes to entertainment consumption”.

     

    Adding to this, Uday Reddy, Founder & CEO of YuppTV said:”Content with the right connection can go a long way in redefining our industry. We believe that this partnership will help us reach a wider audience base with high speed internet. Over the years we have built a very strong content library across genres that will appeal to every individual in the family, be it movies & music or soaps & serials or lifestyle & Infotainment. With our in-depth analytics and understanding of the audience, we are also creating high quality original content to engage and entertain them at their leisure. Within the next one year we are producing 1000 hours of content, which we are sure will entertain the regional audience. Our depth and reach into unique content will help us consolidate our leadership position in the consumers living rooms as well as broadband accessed devices.”

  • TVC underscores that Abacin is a destroyer of evil – mites, thrips and leaf miners – and saviour of crops

    Crystal promotes Abacin as a new-age miticide brand

    By A Correspondent

     

    Crystal Crop Protection has come up with a TVC on its new generation miticide – Abacin. Launching the TVC, CS Shukla, Senior Vice President- Marketing, Crystal Group, said: “We are happy to launch this TV commercial. It will enhance Crystal’s visibility as a brand leader. The aim is to provide farmers revolutionary solutions for crop protection and yield enhancement. It underscores the fact that though there are many miticides in the market, the farmer picks up Abacin for its efficacy. It portrays Abacin as a trusted miticide, a destroyer of evil – mites that alone can bring farmers fool-proof protection against mites. With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection.”

  • The ‘Kya Shine Hai!’ campaign’s central theme is to celebrate the brand legacy of CB Shine

    Honda launches new campaign for CB Shine

    By A Correspondent

     

    Honda Motorcycle and Scooter India has introduced its latest film for motorcycle brand, CB Shine. Developed by Dentsu One, the‘Kya Shine Hai!’ campaign’s central theme is to celebrate the brand legacy of CB Shine whilst taking forward the core idea – ‘Shine Karna Sabko Accha Lagta Hai’.

     

    Said YS Guleria, Senior VP – Sales and Marketing at HMSL: “A decade after its introduction, Honda’s CB Shine is India’s most trusted 125cc motorcycle. Today, every minute, two families are riding home on a new CB Shine. From the brand communication perspective, our customer evolution mirrors the new ‘Kya Shine Hai’ TVC. It is this shine of theirs which their family members & society recognises and appreciates.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When you raise your own collar, it may seem as a form of vanity. But when someone else raises it instead, it surely is a sign of appreciation. We found this to be an interesting symbol to associate with those riding Honda Shine, who are shining in their own little ways”.

  • The new adWords experience will load pages faster so that the information needed is accessed instantly

    Google launches new AdWords experience

    By A Correspondent

     

    With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched its new AdWords facility.

     

    Said Jerry Dischler, Vice President of Product Management, AdWords: “Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. This rise in complexity has created the need to reimagine AdWords, and over the past year, our product teams have been thinking hard about how we can make AdWords as relevant for the next 15 years as the first 15. With the new AdWords, there is less clutter and more intuitive workflows, allowing advertisers to now quickly make the changes that will move their business forward.”

  • The campaign stresses on the mobile phone’s unique selfie-taking feature – dual lens wide-angle selfie

    The Womb unveils campaign for ZenFone 4 Selfie Series from ASUS

    By A Correspondent

     

    Asus India has rolled out a product campaign following the unveiling of the ZenFone 4 Selfie Series this month. The campaign, crafted by The Womb, stresses on the mobile phone’s selfie-taking feature – dual lens wide-angle selfie.

     

    “Asus s a brand which thrives to pursue technological and aesthetic perfection through continuous innovation. We place ourselves in our customers’ shoes to develop a deep understanding of, and genuine empathy for, their needs—enabling us to create user experiences that transcend the norm,” said Arindam Saha, Head Marketing, at the device and computing major.

     

    To create abuzz leading to the launch date, IBS executed #DitchTheSelfieStick for the pre-launch campaign.

  • Will have exposure in nearly 200 English Premiere League and Bundesliga matches in this season

    Apollo Tyres makes a mark with its tie-up with EPL

    By A Correspondent

     

    Football is helping Apollo Tyres score with its consumers across geographies, notes a communique. The tyre major’s association with Manchester United Football Club and recently, with Crystal Palace Football Club, as their Official Tyre Partner, has provided the impetus to the company’s global growth journey, it is claimed.

     

    Several campaigns have been created by Apollo Tyres to engage with the youth and the football fans world over. The company has also used Augmented Reality to engage with the football enthusiasts. Taking the association with Manchester United to the next level, Apollo launched the special edition dual branded — Apollo and Man Utd — tyres for the football fans in the United Kingdom, Thailand, India and the Middle East region.

     

    Said Marco Paracciani, Chief Retail and Marketing Officer, Apollo Tyres: “We continue to focus on driving our growth agenda and football remains a key element of that strategy. It’s wide following and fast adoption, also in India, has helped us tremendously in increasing Apollo Tyres’ visibility globally.”

  • Kansai Nerolac also attempts to dispel the notion of emulsion paints being more expensive than distemper

    Nerolac takes on distempers in ad by Publicis

    By A Correspondent

     

    Kansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run.

     

    The TVC, conceptualised and executed by Publicis India makes for a more discerning choice that actually turns out cheaper.

     

    Speaking about the campaign, Anuj Jain, Director – Decorative and Industrial Sales & Marketing, Kansai Nerolac Paints said: “With this campaign, we are addressing a consumer need for better finish and value from the paint. There is a common perception that emulsions are expensive as compared to distemper and this campaign aims to demystify that myth. Our beauty emulsion offers a great finish with longer life and the coverage is much better than distemper, hence, making it a right choice for people looking to paint their homes.”

     

    Adding his views, Bobby Pawar, Managing Director & Chief Creative Officer – South Asia, Publicis India said: “Nerolac Beauty is a popular emulsion. The idea therefore needed to be rooted in the notion of discernment amongst masses. And that’s how the peculiar situation of the parents’ judgement and acumen about the choice of their daughter’s groom came about.”

     

    Said Paritosh Srivastava, Chief Operating Officer, Publicis Ambience: “Our attempt here is to bust the myth that emulsion paints are more expensive than distempers, in a manner that’s humorous and entertaining. It’s almost a sales pitch that’s weaved in an engaging storyline with proven actors. We’re confident that the strategy will lead to disproportionate upgrades from distemper and help deepen the category penetration.”