MxMIndia

Category: PRODUCTS

  • This is Unlockd’s eighth market launch and its first in India

    Aircel partners with Unlockd for mobile loyalty programme

    By A Correspondent

     

    Global value exchange mobile platform Unlockd has announced a partnership with mobile service provider Aircel as also launched  ‘Aircel Open2Earn’ app, powered by Unlockd. This is Unlockd’s eighth market launch and its first in India. The app provides a value-based proposition for Aircel users, rewarding them with Rs. 10 credit every week for simply unlocking their phone and viewing personalised ads, deals and offers, effectively converting their attention into rewards.

     

    Said Unlockd Co-Founder and CEO Matt Berriman: “Giving back to mobile users for the time they already spend on their devices has always been my vision of our company, something people are habitually doing every day, and I believe this is why our business has seen such strong success globally in many markets. We’re truly excited to bring our platform to one of the world’s most progressive, fastest growing and dynamic markets, one in which a billion Indians spend hours a day on mobile devices. I’ve always had the vision to provide people a valuable reward for the time they spend on their mobile devices and we can provide Aircel customers up to Rs 40 per month in top up credit, making a significant difference to their monthly mobile expense, whilst also providing personalised offers, deals and coupons from some of the country’s best-known and loved brands.”

     

    Added Anupam Vasudev, Chief Marketing Officer of Aircel: “In a highly fragmented market, a proposition like Unlockd’s provides Aircel with a unique opportunity to build stronger relationships with our customers by rewarding them for something they are doing every day – spending time on their mobile devices. A model like this we believe will go a long way built customer stickiness on our platform and reduce churn.”

     

  • The company targets GMV of $150 Million during this festive season, ending in January 2018

    MobiKwik launches new brand campaign – Paisa Bana Powerful’

     

     

    MobiKwik has unveiled a new brand campaign titled Paisa Bana Powerful promising more value for every rupee to its users. This festive season, users will get at least 5 per cent ‘Supercash’ on every transaction on MobiKwik app and BSNL-MobiKwik app. Over two million merchants, pan-India are powered by MobiKwik for digital payments.

     

    “This festive season, we are rewarding our loyal users with minimum 5% saving on every transaction done on the MobiKwik platform. The campaign also aims to establish a stronger connect with our users. Around 45 million MobiKwik users have earned more than 97 crore rupees Supercash in the past 7 months and we hope to double these figures with the new campaign, said Akash Gupta, Vice President  Marketing at MobiKwik.

     

    The ad blitz coincides with the ensuing festive season and will run over a period of three months covering print, television, radio and the digital space. With this campaign, MobiKwik aims to receive a 45 per cent jump in transactions.

  • #WeArePearson, the new brand campaign, makes learning more accessible, fun and experiential for everyone

    Pearson unveils new brand campaign on completion of 20 years

    By A Correspondent

     

    To celebrate 20 years in India, Pearson has announced the launch of its new brand campaign #WeArePearson. The campaign, notes a communique, personifies the over 20 years Indian legacy of Pearson, and takes one back to an era where legends like Albert Einstein started inspiring the world and changing the face of education.

     

    Said Vikas Singh, Managing Director, Pearson India: “We are extremely excited and proud as we celebrate 20th anniversary in India. In the last two decades, we have come a long way in becoming the preferred partner for educators and learners alike, by bringing our global learning platforms and practices to India. We have a formidable presence across all segments of education and now we are looking at the next generation of courseware and digital solutions which aims to transform the face of the Indian education system.”

  • #PLAYINSPIRE is a montage of young, gritty, super-skilled footballers from across the country who are revelling in the football frenzy

    Hero MotoCorp unveils its FIFA U-17 World Cup campaign

     

     

    Hero MotoCorp, the national supporter of the ongoing FIFA U-17 World Cup has a TVC and digital drive coinciding with the tournament. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi.

     

    Said Debarjyo Nandi, Senior Vice President, Law & Kenneth Saatchi & Saatchi said about the film: “It’s rare to find work and something you love come together. So this one was special for me personally. It was also a revelation to discover the amazing football talent that exists out there. Thanks to Hero being true to their cause for football, this amazing talent pool came together for this film. It was an absolute joy to work with people who are also as passionate about football.”

  • The concept of 'Endless Ways' comes alive in this TV commercial as they show a young couple having a potential tiff

    Max Fashion takes a fresh stand on contemporary urban lifestyle

    By A Correspondent

     

    Max Fashion has launched its latest TV commercial that has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff. Max has redefined fashion by being the only brand addressing the fashion appetite of the contemporary young family.

     

    The concept of ‘Endless Ways’ comes alive in this TV commercial as they show a young couple having a potential tiff which ends with smiles all around, as Max saves the day with its endless looks.

     

    Speaking on the campaign, Jiten Mahendra, Vice President – Marketing, Max Fashion said: “Max Fashion is in its 12th year in India and is present in over 70 cities and 180 stores across India. The brand continues to reinforce its role in facilitating fashion by delivering a convergence of fashion and value. The ad film is targeted to appeal to the young Indian contemporary family and how Max continues to play a pivotal role in simple everyday situations.”

     

    Sharing his views on the creative thought process behind the TVC, Senthil Kumar, Chief Creative Officer, JWT commented:“This is Max Fashion’s third TVC and second season of the ‘Endless Ways’ campaign. It was important to continue the journey of humour-led human stories and showcase ‘over 3000 different styles to choose from’ as it perfectly reflects the brand’s personality. Max being a brand that is fashionable yet affordable, fitted in seamlessly with the campaign idea of ‘Endless Ways’ while also subtly establishing itself as a brand that brings people together.”

  • #MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for

    Havmor’s latest campaign reveals its new brand repositioning

    By A Correspondent

     

    In line with its core brand philosophy and as part of a strategic brand repositioning exercise, Havmor released its latest #MadeOfMilk series with Cool Gaiz (cows).

     

    Conceptualised by Creativeland Asia, which recently won the brand’s creative duties, this is the first in a series of three-second to 20 second spots highlighting Havmor’s proposition of real milk ice cream.

     

    #MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for. The insight behind the series, is to grab the attention of the consumer and create a lasting impression of the brand message. The ten second film shows two animated cows in a cold barn who are obsessed with Havmor Ice Cream.

     

    About the newly launched communication, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream Ltd said: “We want to establish Havmor as a brand synonymous with real milk ice cream. And who better to tell this story than cows themselves. The communication for Havmor has always been fun filled and vibrant as the brand stands for goodness made real, and #MadeOfMilk pushes that thought further in a humorous way. With the help of the two Cool Gaiz, we want to catch the attention of the audience and make the brand memorable.”

     

    Added Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group: “In a world where our attention span is diminishing and every second matters, we have decided to create a series of 3 second to 20 second spots for Havmor Ice Cream. Even in the shortest duration, the message that Havmor Ice Creams are made from real milk has been built in both, subliminally and explicitly. The first in the series is a 10 second spot that very strategically focuses on familiarising people with the brand name. I am pretty sure it will be a clutter-breaker.”

  • The new identity symbolises the spirit and determination to know more and celebrates the brand being a window and a platform to explore and recreate their childlike curiosity

    Byju’s unveils new brand logo

    By A Correspondent

     

    Online educator Byju’s has unveiled its new identity and refreshed brand logo. Conceptualised from crowd sourced ideas from within the organisation, the refreshed logo has been designed by the in-house design and brand teams.

     

    Speaking about the new logo, Mrinal Mohit, Chief Operating Officer, Byju’s said: “The refreshed brand logo reflects our promise to create and deliver the best personalised and engaging learning experiences for students across grades. In the last six years, we have worked towards transforming learning in India and our new logo honours this journey and lays out a strong base for the future. While developing the new logo, we focused on three key elements – one, the new logo had to reflect simplicity and the fact that Byju’s is every child’s friendly learning companion; two, resonate with the brand’s focus to keep the curiosity alive amongst children and three, celebrate and encourage self-initiated learning. We strongly believe that the refreshed logo truly embodies these brand facets and represents the innovative and transformational journey of Byju’s”.

  • The purpose of the film is to emphasise the importance of a smile in our everyday life

    Britannia Good Day puts out a message on eve of World Smile Day

    By A Correspondent

     

    On the eve of World Smile Day on October 6, Britannia Good Day launched a digital film that is a narrative by an Indian Guard of Honour stationed outside India Gate and it captures a day at work.The film was conceptualised and executed by J Walter Thompson (JWT), Bengaluru.

     

    Said Prita Shivakumar, ECD, JWT:”I think this one has all the right ingredients to reach out and touch your heart. A brand that’s all about smiling more and celebrating the value of a smile through an unexpected and heartwarming story. A man who is compelled by virtue of what he does for a living, to withhold his smile. It’s only under such circumstances that you realize the value of that magical gesture – the human connection it forges and the goodwill it generates, all the more because a smile doesn’t expect anything in return. At the end of the story, the only thing I will say is, you know you want to curve your lips and smile at your fellow humans a lot more than you usually do. And if our story leaves a smile behind with you in the telling of it, well, we have reason to smile too!”

     

    Added Ali Harris Shere, VP – Marketing Britannia Industries: “As a run up to World Smile Day, Britannia Good Day is launching its first ever digital film, and we wanted to make sure it brilliantly does the two fold job of being a great story and effectively passing on the message of Smile More, that the brand wants to convey. We wanted to get people to realise they do not have any reasons not to smile and shouldn’t hold back – and to encourage this realisation we went on the opposite path to identify people who have reasons not to smile owing to their work regime, honour or commitment – the Indian Guard of honour being one of them. This is where the film stems from. We expect viewers will love this film and hope to impact them to smile more; meanwhile the film is also aimed at strengthening our brand salience and positioning.”

  • The campaign will work towards building Skoda’s SUV credentials and leverage it to enhance the pride of ownership for the brand

    Publicis India unveils integrated campaign for Skoda Kodiaq

    By A Correspondent

     

    Skoda has unveiled an integrated campaign conceptualised and executed by Publicis India will work towards building Skoda’s SUV credentials and leverage it to enhance the pride of ownership for the Skoda Kodiaq.

     

    Commenting on the marketing objective behind the launch of Kodiaq in India, Tarun Jha, Head of Marketing and Product, Skoda Auto India Pvt. Ltd. said: “The Škoda Kodiaq is a beautiful car. The word ‘beauty’ is not usually associated with SUVs, which tends to be associated more with ‘power’. This conflict led us to the proposition that ‘Power should always be beautiful’ and culminated in a larger message that appeals to the goodness in all of us to use our powers beautifully.”

     

    Speaking on the creative idea behind the film, Bobby Pawar, Managing Director and CCO – South Asia, Publicis India said:  “Skoda Kodiaq as an offering clearly stands out with a host of features that are best-in-class and it was only befitting that we complement it with a creative idea that was also a level up. With the current trends and the way world is moving ahead, it’s important that we associate with good side of power. The film captures stunning visuals of situations which are prevalent in the society and beautifully asks viewers to take a stand. We’re excited with the final outcome and look forward to the campaign striking a strong chord with the viewers. We appreciate that our client took such a bold step and supported us at every stage.”

  • Gemini Cooking oil serves not only healthy food, but also a legacy and family heritage to its consumers

    Gemini Cooking Oil unveils new campaign ‘Apna Parivaar Apni Gemini’

    By A Correspondent

     

    Gemini Cooking oil has unveiled the brand’s new campaign ‘Apna Parivaar Apni Gemini’ which highlights the long-lasting relation between Gemini and its consumers across generations.

     

    Speaking on the launch of the new campaign, Neelima Burra, Chief Marketing Officer and Business Head – Health & Wellness, Cargill Foods India said: “With the new campaign, we are furthering the brand promise of goodness of health with Nutri-V i.e. Vitamins A, D & E and reassurance of generations. In the coming months, there will be an anticipated portfolio extension for our brand Gemini – to continue to serve our consumers as well as enhance our relevance with the next generation of health-conscious consumers.”

     

    Speaking on behalf of Lowe Lintas, Naveen Gaur, Chief Operating Officer, Lowe Lintas said: “Dealing with heritage brands is always a challenge as one has to maintain that fine balance of not alienating your core base but at the same time factoring in the emerging trends. Gemini has been a part of the traditional Maharashtrian Kitchen for over three decades. The current campaign beautifully celebrates this association with the evolving Maharashtrian consumers.”

  • It stays true to its global brand philosophy of #UniteFor, and rises to the occasion, telling a very touching story

    Nokia unveils its Diwali campaign #Unitefor #love

    By A Correspondent

     

    Nokia mobile is rolling out its first big cross-platform campaign ahead of the festive season.

     

    Speaking about the campaign, Jyotsna Makkar, Head of Marketing, HMD Global (India) said: “As the pioneers of mobile telephony, Nokia has been instrumental not just in bringing innovative devices to people, but also in helping them forge deep connections. The reason the love and trust for this brand has endured, is because Nokia has always been a people’s brand – it’s deeply ingrained into our DNA. We thought it was important that a brand that showed all of us the way to connect, could also remind us that technology has the power to both unite as well as make people feel disconnected – this is a universal insight in our cultural context today”

     

    Added Narayan Devanathan, Group Executive & Strategy Officer, Dentsu Brand Agencies (India): “People don’t like brands to ‘enable’ them anymore. They like brands to demonstrate that they understand them. What this campaign idea does best is to bridge millennials’ purposive lives with Nokia mobile’s campaign promise of uniting with their loved ones, using Diwali as the shining, happy India context.”

     

    Added Titus Upputuru, NCD of Dentsu One, who helmed the campaign:“It is a fact that we are all occupied with our phones today, almost all of our waking lives. More so the youth we are attempting to engage with. We had fun creating the film and the whole gamut of ideas that explode the idea of gifting oneself. We hope ‘Main ke siwai tujhe main kya doon’ provokes people to think and unite for love.”

  • Sri Sri Tattva comes with a goal of promoting health and wellness to every household

    Madison wins media mandate of Sri Sri Tattva

    By A Correspondent

     

    Get set for some competition, Patanjali, the folks from Sri Sri Ravishankar’s Sri Sri Tattva are set to press the pedal. Madison Media has bagged the media mandate of Sri Sri Tattva in its Bengaluru office. The agency will handle the planning and buying assignment across Print, TV, Radio, Cinema and Outdoor mediums.

     

    Its key products include Ojasvita (Herbal Health Drink), Sudanta (Herbal) toothpaste, cookies, cow’s pure ghee, honey, and a range of certified organic products and ready-to-eat snacks.

     

    Said Dinesh Rathod, COO, Madison Media Omega:”We at Madison are excited to work with Sri Sri Tattva and are looking forward to building their brand further in the Indian market”.

     

    Added Tej Katpitia (of SS Tattva) on appointing Madison: “I am sure our common values and passion to excel will create great synergy between Sri Sri Tattva and Madison Media and yield excellent results in spreading good health and wellness across the country.”