MxMIndia

Category: MARKETING

  • To strengthen domestic market presence, as company celebrates its centenary year

    Halder Group redesigns Odaana oil packaging

    Halder Group, manufacturers in the rice and edible oil industry, from West Bengal announced a rebranding initiative for its edible oil brand Odaana on the occasion of its centenary year.

    Said Keshab Kumar Halder, MD & CEO of Halder Group: “As a part of our centenary year, we successfully launched the Odaana branded soyabean oil and sunflower oil in the Indian market. This marks a crucial step in our journey to diversify our product portfolio and cater to the evolving needs of health-conscious consumers. Our refinery facility in Siuri, Birbhum, West Bengal ensures we deliver the highest standards of quality and perfection, envisioning a Better India through the collective betterment of its people. We are dedicated to fostering a spirit of unity and prosperity, building a Better India for generations to come.”

  • Partnership created by Leo Burnett South Asia

    Lay’s & Huemn collaborate

    Lay’s potato chips has teamed up with the fashion label Huemn to launch a limited-edition merchandise collection.

    Said Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia: “Lay’s is a brand that is part of culture and now with the Huemn partnership we will be a part of pop-culture. This is a great example of how we believe partnerships can create magic.”

    Added Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, expressing her delight on this association: “At Lay’s, we’re always looking for innovative ways to bring joy to our consumers, and our collaboration with HUEMN is a perfect example of that. By drawing inspiration from Lay’s vibrant colors, we’ve created a unique merchandise collection that speaks directly to our Lay’s fandom. For the launch, we’ve introduced an element of surprise, transforming the simple act of snacking into an exciting treasure hunt. Partnering with HUEMN, we are delivering an experience that goes beyond traditional snacking. We can’t wait for our fans to discover these limited-edition pieces and make them a part of their everyday style.”

    Speaking on this Pranav Misra, Co-Founder, Huemn said: “As a brand, HUEMN has always championed wearable art that speaks to individualism and creativity. Inspired by the massive fandom surrounding Lay’s, this partnership is a celebration of the love and connection people have with their favourite potato chips. It’s about bringing the world of Lay’s and Huemn together, offering the community a chance to wear something that represents both comfort and the joy of snacking. Creating this together with an iconic brand like Lay’s has been an incredible experience for all of us. We’re excited to see our communities embracing this unique association.”

  • She will soon be featured as a playable character within BGMI

    Deepika Padukone partners with Krafton as Brand Ambassador

    Krafton, makers of Battlegrounds Mobile India (BGMI), are partnering with actor-producer Deepika Padukone to the world of BGMI. This exclusive one-year collaboration will see the actor as the brand ambassador of BGMI.

    Said Sean Hyunil Sohn, CEO, Krafton India: “We are excited to partner with Deepika Padukone, a Global Ambassador & Icon to create unforgettable moments for our players. This collaboration is an endeavor to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.”

  • Patel is a typeface designer from Vadodara (Baroda)

    Vadodara’s Shaily Patel is Young Guns 22 finalist

    Vadodara -based typeface designer Shaily Patel is among the talented young finalists from 18 countries in The One Club for Creativity’s prestigious Young Guns 22 competition, celebrating global creative professionals age 30 or younger.

    Notes a communique: “Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives.  This year’s entries were judged by a diverse jury of 101 creatives — many of whom are past YG winners — from 45 countries.”

    This year’s winners will be announced on October 30, 2024, and celebrated at a special in-person party on November 13, 2024 at Sony Hall in New York.

  • For the launch of the Zomato Dining Carnival

    Zomato collaborates again with Entourage Films

    Entourage Films has announce another collaboration with Zomato for the launch of the Zomato Dining Carnival.

    Said Sharat Katariya who directed the film: “The film beautifully reflects the joy and spontaneity that the Zomato Dining Carnival is all about, bringing the essence of the campaign to life. Ahsaas and Adarsh were the perfect fit to bring that quirk to life, their individual performances brought an extra layer of charm to the campaign. They fully embraced the playful nature we intended to capture and delivered it with exceptional flair.”

    Added Harshil Dhawan – Creative Head of Zomato, who has conceived the campaign:  “When dining deals are so irresistible, every moment feels like a cue to make a plan! With the Zomato Dining Carnival in full swing, featuring over 8,000 restaurants and up to 50% off, we’ve turned spontaneous cravings into spontaneous plans. Our films hilariously capture how an epic dining deal can make you drop everything and head out for a feast, no matter where you are or what you are doing.”

    https://www.youtube.com/watch?v=IYwg9l_WhNg

  • Tool for Business Transformation, Communication Strategy, and Innovation

    Dentsu Creative launches ‘Future Mandala’

    Dentsu Creative has launches ‘Future Mandala’, a tool designed to equip brands with the insights and foresight necessary to innovate and build entirely new business ecosystems. Developed by Dentsu Tokyo in 2011, the tool has already been deployed in markets across the globe, and now, it’s poised to offer to Indian brands into a future of sustainable growth and market leadership.

    Said Amit Wadhwa, Chief Executive Officer, South Asia, Dentsu Creative: “Understanding the future is the first step in shaping it. Future Mandala equips brands with the insights needed to move beyond short-term trends and embrace long-term innovation. This tool is a manifestation of dentsu’s commitment to ‘Innovating to Impact’, ensuring that our clients are not simply keeping pace with the market but leading it with foresight and strategic clarity.”

    Added Sumeer Mathur, Chief Strategy Officer, India, Dentsu Creative: “Marketers are constantly grappling with how today’s trends will shape tomorrow. Future Mandala enables them to shape entire business ecosystems–from the way they develop products to how they communicate with consumers and drive long-term growth. It draws on a wealth of data–from government reports, industry insights, and trends–giving brands a clear and actionable roadmap for the next five years. It’s a powerful tool for driving innovation in a rapidly shifting economy.”

  • Through a series of four digital films

    Sensodyne to celebrate Dentist Day

    Sensodyne, the oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), has launched a four-film #DoctorsOfJoy campaign for World Dentist Day, observed on October 3.

    Said Kishlay Seth, Category Lead – Oral Healthcare at Haleon: “On this World Dentist Day, Sensodyne celebrates dentists for their dedication and expertise in caring for our oral health. We recognize the important role they play in shaping the future of dental care and enhancing our quality of life.  At Sensodyne, we acknowledge the difference they make in everyday moments—from sharing meals with loved ones to enjoying a simple cup of coffee, worry-free. Today and every day, we thank them for their unwavering commitment and passion to improve oral health.”

     

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  • Introduces Indri’s latest collectible expressions

    Indri Single Malt appoints BlackCab Agency for campaign

    BlackCab, a marketing agency, is partnering with Indri Single Malt Whisky, for a visual content campaign.

    Said a spokesperson from BlackCab: “Our goal was to create a campaign that not only highlights the craftsmanship of Indri’s exclusive collectible expressions but also taps into the cultural zeitgeist around the most watched series. By merging the worlds of whisky and fantasy, we’ve crafted a story that resonates deeply with connoisseurs and collectors.”

  • In partnership with IndianOil and powered by Mastercard

    RBL Bank launches campaign

    RBL Bank, in partnership with IndianOil and powered by Mastercard, has launched the IndianOil RBL Bank Xtra Credit Card, accompanied by a #FurtherAndBeyond campaign.

    Notes a communique: “What sets this launch apart within the BFSI (Banking, Financial Services, and Insurance) sector is its approach to blending financial services with experiential marketing. The campaign’s theme, “Further & Beyond,” embodies the spirit of exploration and pushing boundaries. To promote the card, social media influencers known for their passion for travel, embarked on a thrilling 750 km road trip from Chandigarh to Leh-Ladakh, documenting their journey and showcasing the card’s real-time benefits at various petrol stations and pit stops. The journey was extensively documented and shared on social media, showcasing the card’s real-time benefits and its role in enhancing the travel experience. So far, over 150 plus content pieces have been created, reaching an audience of 20 million as part of this campaign.”

     

     

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    A post shared by Mastercard India (@mastercardindia)

  • To launch new Pujo Glam Collection

    Bata Shoes rolls out campaign for Pujo

    Bata has rolled out a new campaign to launch new Pujo Glam Collection featuring actors Neel Bhattacharya and Trina Saha.

    Speaking on the launch, Deepika Deepti, Head of Marketing, Bata India, said: “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam Collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

  • As brand ambassador

    John Abraham features in Aprilia RS457 ad campaign

    Piaggio Vehicles Pvt Ltd, the ‘purveyor’ of Vespa and Aprilia, has unveiled the first instalment of a cinematic digital ad campaign featuring actor and brand ambassador John Abraham.

    The campaign comprises four-film series directed by Nigel Simpkiss. The campaign is conceptualised and executed by Centrick, a boutique creative agency.

    Sharing his views, Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd said: “Aprilia has always been about pushing boundaries. This campaign is a bold statement of our intent to redefine the motorcycle ownership experience. This campaign, brought to life by John Abraham’s charisma, perfectly captures the spirit of Aprilia. We are confident that it will resonate with our target audience and strengthen our position in the market.”

    Added  Apoorva Saigal, AVP – Corporate Communication and 2W Marketing, Piaggio Vehicles: “We discovered a void in the market – While specs and performance are undeniably crucial, they alone do not ignite the passion that drives riders.  This campaign is a testament to our deep understanding of the modern rider. This campaign is about creating a movement, a community of riders who feel understood and celebrated. John Abraham, a passionate biker himself, brings an unparalleled authenticity to the campaign. His raw energy and connection with the Aprilia RS457 are palpable in every frame. We believe that Aprilia has the power to ignite a passion that goes beyond the ride itself. It’s about igniting emotions, not just showcasing features.”

  • With nearly 200 'picklers' from across Delhi and NCR

    Havas Play hosts pickleball event

    Havas Play India, the activation arm of Havas Media Network, hosted the Tata.ev Pickleball Weekend Fiesta (September 22). Nearly 200 picklers from across Delhi and NCR participated in this open team-format tournament.

    Commenting on their association with the Tata.ev Pickleball Weekend Fiesta 2024, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said: “For Tata.ev, the Pickleball Weekend Fiesta perfectly embodies the blend of community, sustainability, and technology—values that lie at the heart of our mission. As one of the fastest-growing sports globally, Pickleball is gaining remarkable traction in India, with over 10,000 active players and an impressive annual growth rate of more than 30%, both in participation and court development. The sport’s unique blend of accessibility, low environmental footprint, and emphasis on inclusivity deeply resonates with our commitment to a greener, more inclusive future. By supporting events like this, we not only foster healthy, active communities but also promote collaboration that drives meaningful progress for both society and the planet.”